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DTSTART;TZID=America/New_York:20250715T110000
DTEND;TZID=America/New_York:20250715T120000
DTSTAMP:20250716T135336Z
CREATED:20241206T173712Z
LAST-MODIFIED:20250716T135336Z
UID:10000650-1752577200-1752580800@usteducation.org
SUMMARY:Combining Business Central and Customer Experience (CRM)
DESCRIPTION:This event is eligible for CPE Credit only~ \n  \nCourse Description:  \nWe will explore options for using Business Central and Customer Experience together. This will include how the systems can share data and how that sharing can be managed. \n  \nLearning Objectives: \nUnderstand licensing options \nEvaluate options for connecting BC and CE (CRM) \nExplain Best Practices \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/combining-business-central-and-customer-experience-crm/
LOCATION:zoom.us/j/96060534312
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Andrew24.png
ORGANIZER;CN="Andrew Good":MAILTO:agood@libertygrove.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250715T130000
DTEND;TZID=America/New_York:20250715T140000
DTSTAMP:20250716T155438Z
CREATED:20250630T171649Z
LAST-MODIFIED:20250716T155438Z
UID:10000730-1752584400-1752588000@usteducation.org
SUMMARY:The Association Marketing Manifesto - Live\, Part 1: The Growth Mindset Shift: Why Marketing Is at the Heart of Association Strategy
DESCRIPTION:Course Description:  \nPart 1 of a 3-part Series \nThis opening session of the three-part webinar series\, The Association Marketing Manifesto – Live\, reframes the role of marketing in the association space\, challenging the long-held perception of marketing as a cost center or order-taker. You will explore how associations mirror recurring revenue models like software businesses—and why expanding into this mindset is the key to strategic\, sustainable growth. Join Brianne to examine the cultural and structural shifts required to position marketing as a high-impact growth driver instead of a reactive\, internal service department. \n  \nLearning Objectives: \nUnderstand how recurring revenue models (like SaaS) apply to associations—and what this means for membership marketing. \nIdentify the organizational behaviors and cultural norms that hold marketing back. \nDiscover how reframing marketing as a growth engine can unlock clarity\, alignment\, and measurable results. \nTo see the recorded webinar\, click here
URL:https://usteducation.org/event/the-association-marketing-manifesto-live-part-1-the-growth-mindset-shift-why-marketing-is-at-the-heart-of-association-strategy/
LOCATION:zoom.us/j/92464341200
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/Brianne25.png
ORGANIZER;CN="Brianne Wheeler":MAILTO:bri@levitatemktg.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250722T110000
DTEND;TZID=America/New_York:20250722T120000
DTSTAMP:20250722T210128Z
CREATED:20250630T171003Z
LAST-MODIFIED:20250722T210128Z
UID:10000729-1753182000-1753185600@usteducation.org
SUMMARY:The Association Marketing Manifesto - Live\, Part 2: Numbers Don’t Lie: The 5 Marketing Metrics Every Association Leader Should Track (But Probably Doesn’t)
DESCRIPTION:Course Description:  \nPart 2 of a 3-part Series \nWhile many associations glance at membership counts and dues revenue periodically\, truly data-driven organizations dig deeper. This session explores five critical metrics—ARR\, MRR\, retention rate\, NPS\, and CAC—and how they can inform smarter marketing and membership decisions. Brianne will break down each one\, walk through how to calculate it (without a finance degree)\, and lead a conversation on how it ties to strategy and storytelling in the boardroom. Join us for this interactive session: the second in a three-part series\, The Association Marketing Manifesto – Live. \n  \nLearning Objectives: \nCalculate and interpret five foundational marketing metrics for associations. \nRecognize how these metrics can support leadership decision-making and campaign planning. \nShift from lagging indicators (like annual membership reports) to real-time insights that drive change. \n  \nRegister for Part 3 here.  \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/the-association-marketing-manifesto-live-part-2-numbers-dont-lie-the-5-marketing-metrics-every-association-leader-should-track-but-probably-doesnt/
LOCATION:zoom.us/j/92776251743
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/Brianne25.png
ORGANIZER;CN="Brianne Wheeler":MAILTO:bri@levitatemktg.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250723T110000
DTEND;TZID=America/New_York:20250723T120000
DTSTAMP:20250724T203655Z
CREATED:20250701T200708Z
LAST-MODIFIED:20250724T203655Z
UID:10000732-1753268400-1753272000@usteducation.org
SUMMARY:Collection Tools in Dynamics 365 Business Central
DESCRIPTION:Course Description:  \nDynamics 365 Business Central is a wonderful ERP for the Small-to-Medium sized business. It provides a full set of modules for all business areas. Today we will talk about managing customer receivables using standard built-in tools to improve collections\, manage credit and more. \n  \nLearning Objectives: \nThere are great tools for managing accounts receivable collections; \n-Automate Reminders\n-Credit Management\n-Dispute Status\n-Finance Charges\nto name a few! \nJoin us for a look at these tools and improve your customer collections today! \nThis webinar is eligible for CPE credit.  \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/collection-tools-in-dynamics-365-business-central/
LOCATION:zoom.us/j/92378556959
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Kim25.png
ORGANIZER;CN="Kim Dallefeld":MAILTO:kim@dallefeld.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250730T110000
DTEND;TZID=America/New_York:20250730T120000
DTSTAMP:20250730T200215Z
CREATED:20250630T170050Z
LAST-MODIFIED:20250730T200215Z
UID:10000728-1753873200-1753876800@usteducation.org
SUMMARY:The Association Marketing Manifesto - Live\, Part 3: From Random Acts to Strategic Impact: Building a Marketing Culture That Works
DESCRIPTION:Course Description:  \nPart 3 of a 3-part Series \nIn the final session of a three-part webinar series\, The Association Marketing Manifesto – Live\, we move from theory to execution. What does it look like when marketing is actually aligned with strategy? We’ll cover quarterly planning (and why annual plans should be recycled)\, campaign prioritization\, team support\, and internal trust-building. This methodology is for both marketers and leaders to co-create a system that fosters creativity\, accountability\, and sustainable results—without burnout or bandaids! \n  \nLearning Objectives: \nReplace outdated planning cycles with a quarterly\, test-and-learn model that mirrors SaaS best practices. \nUnderstand the root causes of marketing team overwhelm—and how leadership can help fix them. \nFoster a two-directional culture of trust between marketing teams and the rest of the organization. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/the-association-marketing-manifesto-live-part-3-from-random-acts-to-strategic-impact-building-a-marketing-culture-that-works/
LOCATION:zoom.us/j/91618896645
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/MichaelArt25.png
ORGANIZER;CN="Brianne Wheeler":MAILTO:bri@levitatemktg.com
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