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DTSTART;TZID=America/New_York:20260107T110000
DTEND;TZID=America/New_York:20260107T120000
DTSTAMP:20260416T130411
CREATED:20251031T115406Z
LAST-MODIFIED:20260108T121603Z
UID:10000823-1767783600-1767787200@usteducation.org
SUMMARY:Conquer the Close: Tactics to Overcome the Word ‘No’
DESCRIPTION:Course Description:  \nIn today’s competitive environment\, hearing “no” is inevitable — but how you respond defines your success. In Conquer the Close: Tactics to Overcome the Word “No\,” Justin Goldstein\, CAE\, shares a proven\, relationship-driven approach to turning rejection into opportunity. This session breaks down the psychology behind objections\, reveals how to reframe resistance into trust\, and teaches actionable strategies to move prospects from hesitation. \n  \nLearning Objectives: \nLeverage Storytelling and Empathy to Close Confidently: Use authentic connection and narrative framing to overcome objections without pressure or pushiness. \nReframe “No” as the Beginning\, Not the End: Learn how top performers transform rejection into the first step toward trust\, understanding\, and long-term partnership. \nTurn hesitation into trust\, objections into opportunities\, and prospects into partners. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/conquer-the-close-tactics-to-overcome-the-word-no-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98620263881
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Growth/Sales,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/JustinDianne25-1.png
ORGANIZER;CN="Justin Goldstein%2C CAE":MAILTO:Justin.Goldstein18@gmail.com
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260107T130000
DTEND;TZID=America/New_York:20260107T140000
DTSTAMP:20260416T130411
CREATED:20251121T173342Z
LAST-MODIFIED:20260108T124709Z
UID:10000833-1767790800-1767794400@usteducation.org
SUMMARY:Using the Built-in CRM Functionality in Business Central
DESCRIPTION:This event is eligible for CPE Credit only~ \n  \nCourse Description:  \nMany companies implement Business Central without knowing there is CRM functionality within the product. This session will provide a brief overview of the setups and then dive into the functionality. Interactions allow you to track all correspondence with your prospects\, customers\, and vendors. Segments allow you to pinpoint your contacts for additional communications. Opportunities allow you to build your pipeline\, provide guidelines for managing the pipeline and view the progress of the opportunities in the pipeline. We will also discuss and demonstrate how this functionality is not just for the sales staff. Are you utilizing all this? Join this session to see how you can take advantage of the functionality you already own. \n  \nLearning Objectives: \nIdentify the core CRM features built into Business Central\, including Opportunity Management\, Interactions\, Segments\, and Campaigns. \nDemonstrate how to use Opportunity Management to track and evaluate pipeline progress for improved sales oversight. \nApply Interaction Tracking to document and retrieve communications across teams\, enhancing organizational visibility and coordination. \nUse Segments and Campaigns to target and execute communications and marketing efforts within Business Central. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/using-the-built-in-crm-functionality-in-business-central-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/95906420944
CATEGORIES:B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Growth/Sales,Growth/Sales,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Robb25.png
ORGANIZER;CN="Robb Delprado":MAILTO:rdelprado@llConsultingservices.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260108T110000
DTEND;TZID=America/New_York:20260108T120000
DTSTAMP:20260416T130411
CREATED:20251016T152942Z
LAST-MODIFIED:20260109T134539Z
UID:10000811-1767870000-1767873600@usteducation.org
SUMMARY:Copilot vs. ChatGPT: The AI Rumble You Didn’t Know You Needed
DESCRIPTION:Course Description:  \nStep into the digital ring as we pit Microsoft Copilot against ChatGPT in the ultimate AI showdown. Who writes better emails? Who crushes code reviews? Who answers your questions without sending you down a rabbit hole of confusion? \nIn this fast-paced\, hilarious and slightly competitive session\, we’ll explore: \nWhat makes Copilot and ChatGPT actually different \nWhere each tool shines and where they miss the mark \nReal-world use cases that will change how you work \nLive demos\, laughs\, and maybe even a few mic drops \nWhether you’re in IT\, marketing\, operations\, or just AI curious\, you’ll walk away with practical tips for using both tools like a pro. \nLet’s get ready to rumble. \n  \nLearning Objectives: \nDifferentiate between Microsoft Copilot and ChatGPT in terms of functionality\, integration\, and user experience. \nEvaluate practical use cases to determine which AI tool best supports specific workflows in areas such as communication\, analysis\, and productivity. \nApply strategies and prompts to effectively leverage both Copilot and ChatGPT for improved efficiency and creativity in daily work. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/copilot-vs-chatgpt-the-ai-rumble-you-didnt-know-you-needed-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99057006390
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Business Strategy,Co-Pilot,Culture & Communication,Culture/Communication,Data Management,Data Management,MICROSOFT DYNAMICS,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Jon25-2.png
ORGANIZER;CN="Jon Rivers":MAILTO:jon@marketeery.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260113T110000
DTEND;TZID=America/New_York:20260113T120000
DTSTAMP:20260416T130411
CREATED:20251016T152009Z
LAST-MODIFIED:20260113T220602Z
UID:10000810-1768302000-1768305600@usteducation.org
SUMMARY:Leadership Continuity in Associations: Preparing for the Next Generation of Leaders
DESCRIPTION:Course Description:  \nLeadership transitions are inevitable — yet too often\, associations are caught off guard when executives\, board members\, or key staff step down. Without a plan\, transitions can disrupt momentum\, strain staff\, and erode member trust. This session explores practical strategies for leadership continuity that go beyond naming a successor. Participants will learn how to map vulnerabilities\, transfer institutional knowledge\, and develop team-based approaches that sustain long-term success. Drawing on best practices in governance and succession planning\, this webinar equips association leaders with the tools to ensure continuity\, stability\, and resilience through leadership change. \n  \nLearning Objectives: \nIdentify risks and vulnerabilities in leadership continuity. \nDifferentiate between succession planning and leadership continuity. \nExplore strategies to transfer institutional knowledge effectively. \nDevelop practical approaches for building next-generation leadership capacity. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/leadership-continuity-in-associations-preparing-for-the-next-generation-of-leaders-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94871471266
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Hiring/Retention/HR,Hiring/Retention/HR,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Alison25.png
ORGANIZER;CN="Alison Teitelbaum":MAILTO:alison@ast-strategies.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260115T130000
DTEND;TZID=America/New_York:20260115T140000
DTSTAMP:20260416T130411
CREATED:20251111T205250Z
LAST-MODIFIED:20260115T215044Z
UID:10000829-1768482000-1768485600@usteducation.org
SUMMARY:Don’t Let Your Fly-in Fly Away: Capturing the Power of Member Advocacy on Video
DESCRIPTION:Course Description:  \nEvery year\, associations invest enormous time and energy into Fly-Ins and Lobby Days—bringing members to Washington\, DC\, for two days of advocacy and training. Yet once the meetings end\, the passion\, stories\, and authentic voices that make these events powerful often vanish. This session will show how to transform that fleeting energy into an ongoing campaign that amplifies your message all year long. Using real-world examples from the National Alliance for Care at Home\, Start Early\, and the Alzheimer’s Association\, we’ll demonstrate how short\, authentic videos captured during Fly-Ins can humanize complex policy issues\, energize members\, and strengthen relationships with lawmakers. \n  \nLearning Objectives: \nIdentify key moments before\, during\, and after a Fly-In where video capture can enhance advocacy outcomes. \nBuild a year-round video ambassador program by engaging members during Fly-Ins and inviting them to create videos throughout the year. \nRepurpose Fly-In videos across multiple channels—from Hill follow-ups to year-round advocacy and membership campaigns. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/dont-let-your-fly-in-fly-away-capturing-the-power-of-member-advocacy-on-video-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97873872653
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Michael25-5.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260121T110000
DTEND;TZID=America/New_York:20260121T120000
DTSTAMP:20260416T130411
CREATED:20251024T175740Z
LAST-MODIFIED:20260121T212649Z
UID:10000817-1768993200-1768996800@usteducation.org
SUMMARY:Creating a Coaching Culture: The Strategic Advantage for Association Growth
DESCRIPTION:Course Description:  \n\nThis session explores the transformative power of personal coaching for association leaders and members. Gain a clear understanding of coaching\, as defined by the International Coaching Federation\, and its goal-oriented\, client-centered approach to development. Learn how coaching enhances key organizational outcomes\, including improved performance\, higher retention rates\, increased productivity\, and better communication. Discover how personalized coaching unlocks individual potential\, strengthens employee engagement\, and fosters a more collaborative work environment. By the end of the session\, you will understand how integrating coaching can drive lasting improvements in both individual and organizational success.\n \nLearning Objectives\nApply coaching strategies within teams to unlock individual potential\, enhance performance\, and support professional growth through goal setting\, feedback\, and personalized development plans. \nImplement coaching techniques to cultivate a supportive and engaging workplace culture that improves employee satisfaction\, motivation\, and retention. \nDemonstrate effective communication and conflict resolution using coaching principles such as active listening\, powerful questioning\, and constructive feedback to strengthen collaboration and team productivity. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/creating-a-coaching-culture-the-strategic-advantage-for-association-growth-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94928532398
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Hiring/Retention/HR,Hiring/Retention/HR,Workplace,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Lori25-1.png
ORGANIZER;CN="Lori Bruhns":MAILTO:lori@loribruhns.com
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