BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:UST Education
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221004T110000
DTEND;TZID=America/New_York:20221004T120000
DTSTAMP:20260419T225017
CREATED:20220804T151617Z
LAST-MODIFIED:20240531T204432Z
UID:10000136-1664881200-1664884800@usteducation.org
SUMMARY:Modern eCommerce Guide: Boosting Member Engagement
DESCRIPTION:For decades\, AMS systems have focused on usability of association staff first\, leading to less-than-desirable member experiences. Meanwhile\, eCommerce software has evolved at a tremendous pace and now offers amazing features and benefits for associations. Imagine what your association could do with a modern\, integrated approach to eCommerce for selling membership\, publications\, registrations\, donations\, and products? \n  \nLEARNING OBJECTIVES \n\nUnderstand the evolution of modern eCommerce and compare to AMS commerce\nSee real world examples of the shopping cart experience and the features available to associations\nLearn how eCommerce can connect within your ecosystem of software
URL:https://usteducation.org/event/modern-ecommerce-guide-boosting-member-engagement/
LOCATION:https://zoom.us/j/97639723150
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Marketing/Member Engagement,Non-Dues Revenue,Web Design,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/W306WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220831T150000
DTEND;TZID=America/New_York:20220831T163000
DTSTAMP:20260419T225017
CREATED:20220526T142852Z
LAST-MODIFIED:20231013T171436Z
UID:10000113-1661958000-1661963400@usteducation.org
SUMMARY:Branding & User Experience Best Practices | Key Tips
DESCRIPTION:View Recorded Webinar \nListen to the Podcast  \nMany associations struggle with archaic brand architecture where every department ends up with its own “brand.” This confuses your members\, which ultimately hurts conversions. During this webinar\, we’re going to help you solve that problem. We will cover how user experience and brand come together as one and how that can help you differentiate. \n  \nLearning Objectives \n\nLearn how UX and Brand have merged\nLearn how to differentiate in your digital universe\nLearn why UX should be part of your association’s culture\nLearn best-in-class examples
URL:https://usteducation.org/event/branding-user-experience-best-practices-key-tips/
LOCATION:https://zoom.us/j/96642326346
CATEGORIES:Association IT,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Marketing,Marketing/Member Engagement,Web Design,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/W256.png
ORGANIZER;CN="Jake Toohey":MAILTO:jtoohey@adagetech.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220113T130000
DTEND;TZID=America/New_York:20220113T143000
DTSTAMP:20260419T225017
CREATED:20220328T190339Z
LAST-MODIFIED:20231013T173236Z
UID:10000049-1642078800-1642084200@usteducation.org
SUMMARY:E-commerce Revenue Models | 6 Common Mistakes
DESCRIPTION:Six Keys For A Strong E-Commerce Solution\n\n\n\nJoin the GOPD team to learn how e-commerce can help boost your revenue and how to avoid common mistakes like not knowing your target customers\, not encouraging customer feedback\, and making the checkout process too complicated. \nAttendees will gain a better understanding of how e-commerce can help drive their sales\, prevent pitfalls\, and put their customers first. \n\n\n \n\n\nLEARNING OBJECTIVES\n\n\nUnderstanding key areas to focus on with an E-Commerce Solution\nWays to increase your revenue through E-Commerce\nSteps to an awesome E-Commerce Site\n\nView Recording:  \nEdit Post
URL:https://usteducation.org/event/e-commerce-revenue-models-6-common-mistakes/
LOCATION:Group Internet-Based
CATEGORIES:B2B/B2G,B2B/B2G IT,Business Strategy,Data Management,Growth/Sales,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-20.png
END:VEVENT
END:VCALENDAR