UST Education

The 3 Shifts of AI for Associations
2025-11-05 11:00 - 12:00 (America/New_York) | zoom.us/j/92843784127
Course Description:
AI is reshaping how associations discover solutions, engage members, and deliver value. Yet most leaders are still asking where to start.
In this fast-moving and thought-provoking session, Sandra Nam introduces The 3 Shifts of AI for Associations, a clear framework that helps executives understand how AI is transforming the work of associations today. From search to discovery, content to conversations, and transactions to trusted agents, you will learn how to navigate these changes with confidence and vision.
Drawing on real examples from across the industry, Sandra connects innovation, leadership, and practical next steps that any association can take now, without the need for technical expertise.
What you will learn:
1. How to recognize and lead the three major AI shifts affecting associations
2. Ways to apply AI to strengthen engagement, sponsorship, and member value
4. A roadmap for evaluating, experimenting with, and communicating AI initiatives within your organization
Join this session to cut through the noise, understand what is coming next, and gain the insight to lead your association’s AI journey with clarity and purpose.

Learning Objectives:
Explain the three major shifts in how AI is transforming associations and their approach to member and industry engagement.
Identify practical applications of AI that strengthen discovery, communication, and sponsorship opportunities within associations.
Develop confidence to begin experimenting with AI in ways that align with their association’s mission, culture, and capacity for innovation.

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