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SUMMARY:Proven Tactics to Boost Video Engagement | Top Tactics
DESCRIPTION:It’s no secret: Associations that incorporate authentic video content in their strategy create more loyal communities\, deliver year-round engagement\, and drive critical non-dues revenue. And video is not a tool that should be reserved for your marketing and communications departments.  \nJoin Michael Hoffman\, co-founder and CEO of Gather Voices\, to explore 7 campaigns from association leaders across departments from membership to continuing education to internal communications to marketing to advocacy. You’ll explore how to translate lessons learned from these cases into your own high-value video campaigns. \n\nLEARNING OBJECTIVES\n\n\nDigital engagement trends accelerating organizations’ use of video\nTypes of video content that maximize engagement and non-dues revenue\nHow to plan and develop a simple and efficient video campaign\nKPIs and measurement strategies to quantify your success
URL:https://usteducation.org/event/proven-tactics-to-boost-video-engagement-top-tactics/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Growth/Sales,Marketing,Marketing/Member Engagement,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-6.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
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