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DTSTART;TZID=America/New_York:20240313T130000
DTEND;TZID=America/New_York:20240313T140000
DTSTAMP:20240429T230110Z
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UID:10000546-1710334800-1710338400@usteducation.org
SUMMARY:Your Ads Suck: The Transformation Playbook for Skyrocketing Conversions
DESCRIPTION:COURSE DESCRIPTION: \nThis session promises a no-nonsense\, actionable guide to overhauling your social ad strategies for Meta\, Google\, LinkedIn\, and more. Attendees will discover insider tips and strategies for crafting ads that don’t just attract eyes but actively convert them into leads and sales\, ensuring your business stands out in the crowded digital landscape. \n  \nLEARNING OBJECTIVES: \n\nUnderstanding Audience Psychology: Crafting Messages That Resonate\nLearn how to delve into the mindset of your target audience across different platforms. This point covers the importance of audience segmentation\, the creation of persona-driven content\, and how to tailor messages that speak directly to the needs and desires of your audience\, thereby increasing the likelihood of conversion.\n\n\n\nCreative Optimization: Designing Ads That Catch Eyes and Drive Action\nDiscover the secrets to designing visually appealing ads that not only grab attention but also encourage viewers to take action. This includes tips on using color psychology\, imagery\, and call-to-action buttons effectively across various social platforms\, ensuring your ads stand out in a sea of content.\n\n\n\n\nData-Driven Decisions: Leveraging Analytics for Continuous Improvement\nDive into the world of ad analytics to understand what works and what doesn’t. This learning point emphasizes the importance of A/B testing\, tracking conversion metrics\, and using insights from platform-specific analytics tools to refine your ad strategies over time. Learn how to iterate on your successes and pivot away from underperforming elements to consistently improve ad performance and ROI.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b214-your-ads-suck-the-transformation-playbook-for-skyrocketing-conversions/
LOCATION:https://zoom.us/j/98407117588
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Bill24.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
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DTSTART;TZID=America/New_York:20240321T130000
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UID:10000528-1711026000-1711029600@usteducation.org
SUMMARY:7 Tips for Marketing to Millennials
DESCRIPTION:COURSE DESCRIPTION: \nStudies show that Millennials are now the largest B2B tech buyer group\, making 59% of B2B buyers\, with over 30% leading the charge and making those purchase decisions. Is your marketing meeting millennials where they are with the content they enjoy consuming? \nDuring this session\, you’ll learn seven practical tips to apply to your marketing strategy to attract this audience and pull them through your buyer’s journey from prospects to advocates. \n  \nLEARNING OBJECTIVES: \n\nDig into research about the evolution of B2B buying committees\nGain an understanding of the Millennial mindset and how what worked in 2015 doesn’t work anymore with this audience\nLearn tangible takeaways to help jumpstart your journey into thinking about your buyer demographics\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b210-7-tips-for-marketing-to-millennials/
LOCATION:https://zoom.us/j/94018626424
CATEGORIES:B2B/B2G,Marketing
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Sam24.png
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