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DTSTART;TZID=America/New_York:20260224T110000
DTEND;TZID=America/New_York:20260224T120000
DTSTAMP:20260505T034103
CREATED:20251010T202858Z
LAST-MODIFIED:20260225T111114Z
UID:10000803-1771930800-1771934400@usteducation.org
SUMMARY:Webinar Series: How to Build/Develop a Podcast to Foster Trust and Engagement Within a Professional Community - Part 4: Sustaining Success and Evolving With Your Audience
DESCRIPTION:Course Description:  \nSuccess in podcasting isn’t just about launching—it’s about staying relevant and connected. In this session\, we’ll explore how to sustain momentum\, evolve your content\, and grow your podcast alongside your audience. You’ll learn practical strategies for staying inspired\, adapting your show to meet changing needs\, and turning your podcast into a long-term community asset. \n  \nLearning Objectives: \nApply strategies to maintain content quality and consistency over time. \nUse audience feedback to improve and evolve podcast content. \nIdentify opportunities to extend podcast engagement beyond episodes. \nCreate a long-term plan that aligns with both personal goals and audience interests. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/webinar-series-how-to-build-develop-a-podcast-to-foster-trust-and-engagement-within-a-professional-community-part-4-sustaining-success-and-evolving-with-your-audience-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92412045010
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/KateJoanna25-1.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260217T110000
DTEND;TZID=America/New_York:20260217T120000
DTSTAMP:20260505T034103
CREATED:20251010T202223Z
LAST-MODIFIED:20251106T172223Z
UID:10000802-1771326000-1771329600@usteducation.org
SUMMARY:How to Build a Podcast to Foster Trust and Engagement Within a Professional Community - Part 3: Growing Your Audience and Engagement
DESCRIPTION:Course Description:  \nYou’ve launched your podcast—now what? This session dives into the marketing and engagement strategies that help podcasts grow and thrive. Learn how to promote your episodes\, build a loyal audience\, and encourage interaction across platforms. Whether you’re looking to expand your reach or deepen your listener relationships\, this session has the tools to help. \n  \nLearning Objectives: \nImplement effective strategies for promoting a podcast across channels. \nCreate an engagement plan to encourage listener interaction and feedback. \nUse collaboration and guest features to grow audience reach. \nDevelop a content calendar that supports consistency and growth.
URL:https://usteducation.org/event/how-to-build-a-podcast-to-foster-trust-and-engagement-within-a-professional-community-part-3-growing-your-audience-and-engagement-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/96094088813
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/BradKristofferKate25-1.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260211T110000
DTEND;TZID=America/New_York:20260211T120000
DTSTAMP:20260505T034103
CREATED:20251010T201619Z
LAST-MODIFIED:20260212T065238Z
UID:10000801-1770807600-1770811200@usteducation.org
SUMMARY:How to Build a Podcast to Foster Trust and Engagement Within a Professional Community - Part 2: Crafting Content that Builds Trust
DESCRIPTION:Course Description:  \nWhat separates a good podcast from a great one? Trust. In this session\, you’ll discover how to craft content that connects with your audience and builds credibility within your professional community. From storytelling techniques to interview strategies\, we’ll explore how to deliver value while staying authentic and engaging. \n  \nLearning Objectives: \nBy the end of this webinar\, participants will be able to: \nApply storytelling principles to enhance podcast content. \nPlan and prepare meaningful episodes that align with their mission. \nSelect and interview guests who bring value and diverse perspectives. \nBuild credibility and emotional connection with listeners. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/how-to-build-a-podcast-to-foster-trust-and-engagement-within-a-professional-community-part-2-crafting-content-that-builds-trust-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99894706412
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/KateSam25-1.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260203T110000
DTEND;TZID=America/New_York:20260203T120000
DTSTAMP:20260505T034103
CREATED:20251010T200802Z
LAST-MODIFIED:20260203T205750Z
UID:10000800-1770116400-1770120000@usteducation.org
SUMMARY:How to Build a Podcast to Foster Trust and Engagement Within a Professional Community - Part 1: The Foundation of a Great Podcast
DESCRIPTION:Course Description:  \nStarting a podcast can feel overwhelming\, but it doesn’t have to be. In this session\, you’ll learn how to lay a strong foundation—from identifying your audience and defining your niche to choosing the right tools and setting up your content structure. Whether you’re just getting started or still in the idea phase\, this webinar will help you approach podcasting with clarity and confidence. \n  \nLearning Objectives: \nDefine a target audience and niche for a podcast. \nSelect the basic equipment and tools necessary to begin recording. \nDevelop a content format and structure that supports long-term planning. \nIdentify common pitfalls to avoid when launching a new podcast. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/how-to-build-a-podcast-to-foster-trust-and-engagement-within-a-professional-community-part-1-the-foundation-of-a-great-podcast-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97792500362
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/KateBenJake25-1.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260127T130000
DTEND;TZID=America/New_York:20260127T140000
DTSTAMP:20260505T034103
CREATED:20251216T223009Z
LAST-MODIFIED:20260127T204056Z
UID:10000849-1769518800-1769522400@usteducation.org
SUMMARY:The Best of the Best: Brand Strategies in Action
DESCRIPTION:Course Description:  \nEven the best associations sometimes struggle to communicate their true value. In this session\, we’ll roll up our sleeves and put proven brand frameworks into action. Using real-world examples from association “Join” pages\, we’ll explore how StoryBrand\, Jobs to Be Done\, and other strategy models can transform messaging from informative to irresistible. You’ll see how small\, intentional shifts—clarifying your narrative\, tapping into behavioral insights\, and leveraging AI tools—can dramatically change how members connect\, engage\, and decide to act. Expect an energizing\, practical\, and occasionally provocative hour designed to challenge your assumptions and equip you with techniques you can apply the very next day. \n  \nLearning Objectives: \nBy the end of this session\, participants will be able to: \nCompare four proven brand frameworks—StoryBrand\, Jobs to Be Done\, And–But–Therefore\, and Behavioral Design—and identify when each is most effective for association marketing. \nApply these frameworks to strengthen clarity\, emotional connection\, and conversion across member and stakeholder communications. \nTranslate member motivations (“what job they hire the association to do”) into messages that resonate and inspire action. \nUse behavioral insights to refine calls to action and reduce friction in member engagement. \nExplore how AI tools can support faster idea generation and message testing while maintaining authenticity and strategic intent. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/the-best-of-the-best-brand-strategies-in-action-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/95677431816
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/Jemilah25.png
ORGANIZER;CN="Jemilah Senter":MAILTO:jemilah@senterpoint.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250730T110000
DTEND;TZID=America/New_York:20250730T120000
DTSTAMP:20260505T034103
CREATED:20250630T170050Z
LAST-MODIFIED:20250730T200215Z
UID:10000728-1753873200-1753876800@usteducation.org
SUMMARY:The Association Marketing Manifesto - Live\, Part 3: From Random Acts to Strategic Impact: Building a Marketing Culture That Works
DESCRIPTION:Course Description:  \nPart 3 of a 3-part Series \nIn the final session of a three-part webinar series\, The Association Marketing Manifesto – Live\, we move from theory to execution. What does it look like when marketing is actually aligned with strategy? We’ll cover quarterly planning (and why annual plans should be recycled)\, campaign prioritization\, team support\, and internal trust-building. This methodology is for both marketers and leaders to co-create a system that fosters creativity\, accountability\, and sustainable results—without burnout or bandaids! \n  \nLearning Objectives: \nReplace outdated planning cycles with a quarterly\, test-and-learn model that mirrors SaaS best practices. \nUnderstand the root causes of marketing team overwhelm—and how leadership can help fix them. \nFoster a two-directional culture of trust between marketing teams and the rest of the organization. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/the-association-marketing-manifesto-live-part-3-from-random-acts-to-strategic-impact-building-a-marketing-culture-that-works/
LOCATION:zoom.us/j/91618896645
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/MichaelArt25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250722T110000
DTEND;TZID=America/New_York:20250722T120000
DTSTAMP:20260505T034103
CREATED:20250630T171003Z
LAST-MODIFIED:20250722T210128Z
UID:10000729-1753182000-1753185600@usteducation.org
SUMMARY:The Association Marketing Manifesto - Live\, Part 2: Numbers Don’t Lie: The 5 Marketing Metrics Every Association Leader Should Track (But Probably Doesn’t)
DESCRIPTION:Course Description:  \nPart 2 of a 3-part Series \nWhile many associations glance at membership counts and dues revenue periodically\, truly data-driven organizations dig deeper. This session explores five critical metrics—ARR\, MRR\, retention rate\, NPS\, and CAC—and how they can inform smarter marketing and membership decisions. Brianne will break down each one\, walk through how to calculate it (without a finance degree)\, and lead a conversation on how it ties to strategy and storytelling in the boardroom. Join us for this interactive session: the second in a three-part series\, The Association Marketing Manifesto – Live. \n  \nLearning Objectives: \nCalculate and interpret five foundational marketing metrics for associations. \nRecognize how these metrics can support leadership decision-making and campaign planning. \nShift from lagging indicators (like annual membership reports) to real-time insights that drive change. \n  \nRegister for Part 3 here.  \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/the-association-marketing-manifesto-live-part-2-numbers-dont-lie-the-5-marketing-metrics-every-association-leader-should-track-but-probably-doesnt/
LOCATION:zoom.us/j/92776251743
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/Brianne25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250715T130000
DTEND;TZID=America/New_York:20250715T140000
DTSTAMP:20260505T034103
CREATED:20250630T171649Z
LAST-MODIFIED:20250716T155438Z
UID:10000730-1752584400-1752588000@usteducation.org
SUMMARY:The Association Marketing Manifesto - Live\, Part 1: The Growth Mindset Shift: Why Marketing Is at the Heart of Association Strategy
DESCRIPTION:Course Description:  \nPart 1 of a 3-part Series \nThis opening session of the three-part webinar series\, The Association Marketing Manifesto – Live\, reframes the role of marketing in the association space\, challenging the long-held perception of marketing as a cost center or order-taker. You will explore how associations mirror recurring revenue models like software businesses—and why expanding into this mindset is the key to strategic\, sustainable growth. Join Brianne to examine the cultural and structural shifts required to position marketing as a high-impact growth driver instead of a reactive\, internal service department. \n  \nLearning Objectives: \nUnderstand how recurring revenue models (like SaaS) apply to associations—and what this means for membership marketing. \nIdentify the organizational behaviors and cultural norms that hold marketing back. \nDiscover how reframing marketing as a growth engine can unlock clarity\, alignment\, and measurable results. \nTo see the recorded webinar\, click here
URL:https://usteducation.org/event/the-association-marketing-manifesto-live-part-1-the-growth-mindset-shift-why-marketing-is-at-the-heart-of-association-strategy/
LOCATION:zoom.us/j/92464341200
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/Brianne25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250612T130000
DTEND;TZID=America/New_York:20250612T140000
DTSTAMP:20260505T034103
CREATED:20250331T124913Z
LAST-MODIFIED:20250613T102847Z
UID:10000694-1749733200-1749736800@usteducation.org
SUMMARY:Broadcast to Breakthrough: Turning Webinars Into Engagement Powerhouses
DESCRIPTION:Course Description:  \n  \nIn today’s crowded digital landscape\, hosting a webinar is just the beginning. How do you ensure your efforts translate into meaningful engagement and lasting impact? This panel of B2B marketers will share proven strategies for making your webinar the springboard for deeper connections\, building brand loyalty\, and driving measurable results. Discover actionable tactics to nurture leads\, foster meaningful post-event interactions\, and stand out in a competitive market. This engaging session will equip you with the tools to turn one-time attendees into long-term relationships. \n  \nLearning Objectives: \n  \nAnalyze the full potential of webinars as a launchpad for ongoing engagement. \nApply practical strategies to nurture leads post-webinar and drive conversions. \nDevelop content and follow-up processes that keep your brand top of mind. \nImplement personalization techniques for attendee engagement and retention. \nAssess webinar success and ROI post-event using metrics. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/broadcast-to-breakthrough-turning-webinars-into-engagement-powerhouses/
LOCATION:zoom.us/j/95421081263
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing,Marketing/Member Engagement,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/03/KateSamMary24-1.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250612T110000
DTEND;TZID=America/New_York:20250612T120000
DTSTAMP:20260505T034103
CREATED:20250326T194224Z
LAST-MODIFIED:20250613T094648Z
UID:10000690-1749726000-1749729600@usteducation.org
SUMMARY:Event Marketing Mastery: Turning Conferences Into Revenue Generators
DESCRIPTION:Course Description:  \nDiscover how to optimize your event marketing strategy for maximum ROI. From setting clear goals and leveraging interactive booth experiences to making meaningful connections on the ground\, learn how to transform event participation into measurable pipeline impact. \nGet practical tips on planning ahead\, tracking success metrics\, and balancing relationship-building with lead generation. Perfect for marketers looking to make the most of their conference budgets. And bonus: I’ll share my tested template for success. \n  \nLearning Objectives: \nDefine clear\, measurable objectives that tie event participation directly to pipeline impact. \nDevelop strategies for creating interactive booth experiences and fostering meaningful in-person connections that drive real results. \nApply practical methods for tracking key success metrics\, proving ROI\, and continuously improving your event marketing strategy. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/event-marketing-mastery-turning-conferences-into-revenue-generators/
LOCATION:zoom.us/j/97013329997
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Sam25.png
ORGANIZER;CN="Sam Bush":MAILTO:ambusheddigital@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250520T110000
DTEND;TZID=America/New_York:20250520T120000
DTSTAMP:20260505T034103
CREATED:20250411T071523Z
LAST-MODIFIED:20250526T103739Z
UID:10000699-1747738800-1747742400@usteducation.org
SUMMARY:Write With AI but Sound Like the Human You Are
DESCRIPTION:Course Description:  \nIn today’s fast-paced digital landscape… I’m kidding. \nNearly two years into AI-assisted communication\, most people misuse it by outsourcing their thinking entirely to bots. \nThis famous LLM writing intro exemplifies several AI output problems: \n\nNo connection\nNo originality\nUnreliable information\nRobocop voice with no soul\nJargon & complexity \nThis webinar will: \nExplain why AI writing sounds bad and how to fix it\nShow proper AI tool usage throughout the writing process\nHelp maintain your voice and control \nCreated by a writer with 25 years of experience in journalism and marketing. \nFor non-writers\, AI skeptics\, and even AI enthusiasts.\nValuable for leadership\, consultants\, marketing\, sales\, and business development professionals who depend on effective communication. \nLet’s combine AI with common sense to sound like the humans we are. \n  \nLearning Objectives: \nAnalyze why AI writing sounds bad and how to fix it \nDemonstrate proper AI tool usage throughout the writing process \nApply techniques to maintain your voice and control \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/write-with-ai-but-sound-like-the-human-you-are/
LOCATION:zoom.us/j/93199852472
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Iva25.png
ORGANIZER;CN="Iva Vlasimsky":MAILTO:iva@narativacomms.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250313T110000
DTEND;TZID=America/New_York:20250313T113000
DTSTAMP:20260505T034103
CREATED:20250114T093127Z
LAST-MODIFIED:20250314T155540Z
UID:10000665-1741863600-1741865400@usteducation.org
SUMMARY:Love Your Content Again: Repurposing Webinars for Ongoing Engagement
DESCRIPTION:Course Description:  \nFall in love with your content all over again! During this webinar I will show you how to turn your existing webinars into fresh\, exciting content that keeps your audience engaged and your brand shining. Learn how to repurpose your webinars into blog posts\, social media gems\, podcasts\, and more—without the extra work! \nBy the end of this session\, you’ll have the tools\, tips\, and strategies to keep your content alive and thriving\, making sure it continues to deliver value long after its first date! \n  \nLearning Objectives: \nEvaluate the benefits of content repurposing \nIdentify effective formats for repurposing \nDevelop a repurposing strategy \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/love-your-content-again-repurposing-webinars-for-ongoing-engagement/
LOCATION:zoom.us/j/95639751640
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/01/Reilly25.png
ORGANIZER;CN="Reilly Moriarty":MAILTO:reilly@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250226T130000
DTEND;TZID=America/New_York:20250226T140000
DTSTAMP:20260505T034103
CREATED:20250122T124145Z
LAST-MODIFIED:20250227T122647Z
UID:10000670-1740574800-1740578400@usteducation.org
SUMMARY:Unlock the Power of Marketing AI
DESCRIPTION:COURSE DESCRIPTION: \nDiscover how marketing AI tools can transform your organization’s marketing and communications strategies and workflows. This session will introduce practical AI solutions you can start using immediately\, with a focus on tools designed to streamline marketing processes and drive efficiency. \n  \nLEARNING OBJECTIVES: \nEvaluate affordable AI tools to boost your marketing strategy today. \nImplement AI to streamline workflows and save time. \nDesign and execute simple steps to begin AI and automation experiments. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n  \n 
URL:https://usteducation.org/event/unlock-the-power-of-marketing-ai/
LOCATION:zoom.us/j/93192494240
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/01/Erica25.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250114T110000
DTEND;TZID=America/New_York:20250114T120000
DTSTAMP:20260505T034103
CREATED:20241024T165229Z
LAST-MODIFIED:20250115T113452Z
UID:10000640-1736852400-1736856000@usteducation.org
SUMMARY:Crash Course: AI Prompting for Marketers
DESCRIPTION: \nCPE Eligible\nCAE Eligible\n  \n  \nCOURSE DESCRIPTION: \nWhether you are embracing AI in your marketing strategy or skeptical\, this session will help you better understand some use cases\, how to use AI in your Marketing\, and how to prompt like a pro to get quality from AI. \nPrompting is crucial to getting great content or themes from AI. During this crash course\, we will discuss what prompting is\, why it’s so important\, and ways to get better and better at it for 2025. \nLEARNING OBJECTIVES: \nLearn how to embrace AI for your marketing to get real results in 2025 \nUnderstand the key principles behind prompting to drive your preferred outcomes \nIdentify new use-cases for AI in your everyday marketing work to increase efficiency and time management \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/crash-course-ai-prompting-for-marketers/
CATEGORIES:B2B/B2G,Marketing,Marketing,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/Sam24-2.png
ORGANIZER;CN="Sam Bush":MAILTO:ambusheddigital@gmail.com
LOCATION:https://usteducation.org/event/crash-course-ai-prompting-for-marketers/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241114T130000
DTEND;TZID=America/New_York:20241114T133000
DTSTAMP:20260505T034103
CREATED:20240411T163300Z
LAST-MODIFIED:20241115T142155Z
UID:10000574-1731589200-1731591000@usteducation.org
SUMMARY:Part 2/2: “The Power of Connection: "Handling Difficult Conversations Effectively"
DESCRIPTION:COURSE DESCRIPTION: \nIn a world driven by relationships\, the ability to engage authentically and meaningfully with others is a fundamental asset. \nThis session delves into the art and science of conversation\, offering participants a transformative journey toward becoming adept conversationalists. The course focuses on honing active listening skills\, fostering empathy\, and mastering the dynamics of engaging dialogue. \n  \nLEARNING OBJECTIVES: \nNavigating Challenging Conversations: Strategies for handling sensitive topics\, conflicts\, and diverse viewpoints gracefully. \nElevating Communication Skills: Refining verbal and non-verbal communication to convey clarity\, empathy\, and understanding. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n 
URL:https://usteducation.org/event/part-2-2-the-power-of-connection-navigating-complex-dialogues-with-skill/
LOCATION:zoom.us/j/99033609240
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Culture/Communication,Marketing,Marketing,Marketing/Member Engagement,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/04/Kate24-2.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241105T110000
DTEND;TZID=America/New_York:20241105T113000
DTSTAMP:20260505T034103
CREATED:20240731T190634Z
LAST-MODIFIED:20241105T205052Z
UID:10000604-1730804400-1730806200@usteducation.org
SUMMARY:Webinar Wizardry Part 2: Leveraging Your Webinar as a Marketing Tool
DESCRIPTION:COURSE DESCRIPTION: \nContinue your magical journey with Webinar Wizardry Part 2: Leveraging Your Webinar as a Marketing Tool. In this second chapter of our spellbinding series\, you’ll uncover the process of transforming webinars into powerful marketing assets. From conjuring up leads to casting a wider brand presence\, you’ll learn how to weave your webinar content into the fabric of your overall marketing strategy\, ensuring it leaves a lasting impression. \n  \nLEARNING OBJECTIVES: \nEvaluate different strategies for integrating webinars into a comprehensive marketing plan to enhance brand visibility and reach. \nFormulate a follow-up strategy that leverages webinar content to nurture leads and drive conversions. \nCreate a content repurposing plan that extends the life of your webinar by transforming it into various marketing materials\, such as blog posts\, videos\, and social media content. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/webinar-wizardry-part-2-leveraging-your-webinar-as-a-marketing-tool/
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/07/NicoleReilly24-1.png
ORGANIZER;CN="Reilly Moriarty":MAILTO:reilly@ustranscorp.com
LOCATION:https://usteducation.org/event/webinar-wizardry-part-2-leveraging-your-webinar-as-a-marketing-tool/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241010T130000
DTEND;TZID=America/New_York:20241010T140000
DTSTAMP:20260505T034103
CREATED:20240731T184530Z
LAST-MODIFIED:20241011T173415Z
UID:10000603-1728565200-1728568800@usteducation.org
SUMMARY:Webinar Wizardry Part 1: Engagement Tools to Keep Your Audience Hooked
DESCRIPTION:COURSE DESCRIPTION: \nStep into the enchanting world of webinars with Webinar Wizardry Part 1: Engagement Tools to Keep Your Audience Hooked. In this first installment of our two-part series on harnessing webinars as a key component of your marketing strategy\, we’ll unlock the secrets to captivating your audience with spellbinding engagement techniques. Prepare to wield your webinar wand and transform passive listeners into active participants with a few well-chosen magical tools! \n  \nLEARNING OBJECTIVES: \n1. Identify key engagement tools that can transform a webinar from mundane to magical\, ensuring high audience interaction.\n2. Demonstrate the effective use of interactive features like polls\, quizzes\, and chat functions to maintain audience interest throughout the webinar.\n3. Design a webinar engagement plan that incorporates interactive elements to keep your audience engaged from start to finish. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/webinar-wizardry-part-1-engagement-tools-to-keep-your-audience-hooked/
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/07/NicoleReilly24-2.png
ORGANIZER;CN="Nicole Crabtree":MAILTO:nicole@ustranscorp.com
LOCATION:https://usteducation.org/event/webinar-wizardry-part-1-engagement-tools-to-keep-your-audience-hooked/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240822T110000
DTEND;TZID=America/New_York:20240822T120000
DTSTAMP:20260505T034103
CREATED:20240726T193116Z
LAST-MODIFIED:20240822T191719Z
UID:10000601-1724324400-1724328000@usteducation.org
SUMMARY:AI and Human Collaboration: Creating High-Quality Content Together
DESCRIPTION:COURSE DESCRIPTION: \nAI has become an indispensable tool for content creation and marketing\, enabling us to create\, repurpose\, and optimize content more efficiently. This talk will explore how AI and human collaboration can enhance content quality and effectiveness. Attendees will learn how to use AI tools to generate data-driven personas\, tailor content strategies\, and engage audiences while ensuring that the human touch remains integral to the process. \n  \nLEARNING OBJECTIVES: \n– Techniques for using AI tools to build detailed audience personas from existing data.\n– Practical strategies for creating and repurposing content with AI.\n– Methods for testing content with AI to gauge audience preferences.\n– The critical role of human oversight in maintaining content authenticity and creativity. \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/ai-and-human-collaboration-creating-high-quality-content-together/
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/07/Matthew24-1.png
ORGANIZER;CN="Adrian Speyer":MAILTO:adrian@mycli.co
LOCATION:https://usteducation.org/event/ai-and-human-collaboration-creating-high-quality-content-together/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240606T130000
DTEND;TZID=America/New_York:20240606T140000
DTSTAMP:20260505T034103
CREATED:20240411T162209Z
LAST-MODIFIED:20240606T215615Z
UID:10000573-1717678800-1717682400@usteducation.org
SUMMARY:Part 1/2: “The Power of Connection: The Foundations of Conversation”
DESCRIPTION:COURSE DESCRIPTION: \nIn a world driven by relationships\, the ability to engage authentically and meaningfully with others is a fundamental asset. \nThis session delves into the art and science of conversation\, offering participants a transformative journey toward becoming adept conversationalists. The course focuses on honing active listening skills\, fostering empathy\, and mastering the dynamics of engaging dialogue. \nLEARNING OBJECTIVES: \n-Understanding Conversational Dynamics: Exploring the elements that constitute impactful and meaningful conversations. \n-Active Listening Techniques: Developing the ability to listen attentively\, comprehend\, and respond thoughtfully \n-Building Genuine Connections: Cultivating authenticity and rapport through conversation\, fostering lasting relationships \n-Refining verbal and non-verbal communication to convey clarity\, empathy\, and understanding. \nTo Watch this Webinar on the Media Library CLICK HERE! \n\nPart 2/2: “The Power of Connection: Navigating Complex Dialogues with Skill”  \nJuly 11\, 2024 @ 1:00pm (ET) Register here  \nLEARNING OBJECTIVES: \n-Navigating Challenging Conversations: Strategies for handling sensitive topics\, conflicts\, and diverse viewpoints gracefully. \n-Elevating Communication Skills: Refining verbal and non-verbal communication to convey clarity\, empathy\, and understanding.
URL:https://usteducation.org/event/part-1-2-the-power-of-connection-the-foundations-of-conversation/
LOCATION:zoom.us/j/98295798867
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Culture/Communication,Marketing,Marketing,Marketing/Member Engagement,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/04/Kate24.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240321T130000
DTEND;TZID=America/New_York:20240321T140000
DTSTAMP:20260505T034103
CREATED:20240105T211807Z
LAST-MODIFIED:20240429T233547Z
UID:10000528-1711026000-1711029600@usteducation.org
SUMMARY:7 Tips for Marketing to Millennials
DESCRIPTION:COURSE DESCRIPTION: \nStudies show that Millennials are now the largest B2B tech buyer group\, making 59% of B2B buyers\, with over 30% leading the charge and making those purchase decisions. Is your marketing meeting millennials where they are with the content they enjoy consuming? \nDuring this session\, you’ll learn seven practical tips to apply to your marketing strategy to attract this audience and pull them through your buyer’s journey from prospects to advocates. \n  \nLEARNING OBJECTIVES: \n\nDig into research about the evolution of B2B buying committees\nGain an understanding of the Millennial mindset and how what worked in 2015 doesn’t work anymore with this audience\nLearn tangible takeaways to help jumpstart your journey into thinking about your buyer demographics\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b210-7-tips-for-marketing-to-millennials/
LOCATION:https://zoom.us/j/94018626424
CATEGORIES:B2B/B2G,Marketing
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Sam24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240313T130000
DTEND;TZID=America/New_York:20240313T140000
DTSTAMP:20260505T034103
CREATED:20240212T233039Z
LAST-MODIFIED:20240429T230110Z
UID:10000546-1710334800-1710338400@usteducation.org
SUMMARY:Your Ads Suck: The Transformation Playbook for Skyrocketing Conversions
DESCRIPTION:COURSE DESCRIPTION: \nThis session promises a no-nonsense\, actionable guide to overhauling your social ad strategies for Meta\, Google\, LinkedIn\, and more. Attendees will discover insider tips and strategies for crafting ads that don’t just attract eyes but actively convert them into leads and sales\, ensuring your business stands out in the crowded digital landscape. \n  \nLEARNING OBJECTIVES: \n\nUnderstanding Audience Psychology: Crafting Messages That Resonate\nLearn how to delve into the mindset of your target audience across different platforms. This point covers the importance of audience segmentation\, the creation of persona-driven content\, and how to tailor messages that speak directly to the needs and desires of your audience\, thereby increasing the likelihood of conversion.\n\n\n\nCreative Optimization: Designing Ads That Catch Eyes and Drive Action\nDiscover the secrets to designing visually appealing ads that not only grab attention but also encourage viewers to take action. This includes tips on using color psychology\, imagery\, and call-to-action buttons effectively across various social platforms\, ensuring your ads stand out in a sea of content.\n\n\n\n\nData-Driven Decisions: Leveraging Analytics for Continuous Improvement\nDive into the world of ad analytics to understand what works and what doesn’t. This learning point emphasizes the importance of A/B testing\, tracking conversion metrics\, and using insights from platform-specific analytics tools to refine your ad strategies over time. Learn how to iterate on your successes and pivot away from underperforming elements to consistently improve ad performance and ROI.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b214-your-ads-suck-the-transformation-playbook-for-skyrocketing-conversions/
LOCATION:https://zoom.us/j/98407117588
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Bill24.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230110T130000
DTEND;TZID=America/New_York:20230110T140000
DTSTAMP:20260505T034103
CREATED:20220915T121150Z
LAST-MODIFIED:20240531T204719Z
UID:10000197-1673355600-1673359200@usteducation.org
SUMMARY:Tips for Growing Social Media Following | Top Factors
DESCRIPTION:COURSE DESCRIPTION: \nRight now\, raise your hand if you’ve ever wondered if you’re posting on social media at the right time and post enough. \nDon’t worry; you’re not alone\, as has plagued marketers since the dawn of social media. \nDuring this session\, we will discuss the correct number of posts to publish daily and their impact on each social media channel. \n  \nLEARNING OBJECTIVES: \n\nLearn the correct numbers of posts to publish daily.\nLearn the impact your posts have on each social media channel.\nLearn the right and wrong times to make your posts.\n\n 
URL:https://usteducation.org/event/tips-for-growing-social-media-following-top-factors/
LOCATION:https://zoom.us/j/97364259941
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Data Management,Data Management,Marketing
ORGANIZER;CN="Jon Rivers":MAILTO:jon@marketeery.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230110T110000
DTEND;TZID=America/New_York:20230110T120000
DTSTAMP:20260505T034103
CREATED:20221028T172401Z
LAST-MODIFIED:20240531T204732Z
UID:10000253-1673348400-1673352000@usteducation.org
SUMMARY:W370: Why Online Community is Your Association's Future: Changing how we Work & Connect (Part 1)
DESCRIPTION:COURSE DESCRIPTION: \nOnline communities are tremendous wellsprings of innovation. They give every association an always-accessible presence\, moving ahead of magazines or newsletters as the most valued member benefit.  When your online community fosters a genuine sense of belonging\, it becomes core to your members’ professional identity.  Association members are emerging from the pandemic with a significantly higher level of technical proficiency\, giving membership-based organizations the opportunity to reassess and reimagine how online community can become a predictable core growth engine.   \n  \nLEARNING OBJECTIVES: \n\n\nLearn techniques to foster a spirit of generosity within your online community. \nLearn options to transform mentorship in your industry. \nLearn how to create year-round engagement opportunities for your exhibitors and partners.
URL:https://usteducation.org/event/w370-why-online-community-is-your-associations-future-changing-how-we-work-connect-part-1/
LOCATION:https://zoom.us/j/94169296785
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Culture/Communication,Data Management,Marketing,Marketing/Member Engagement
ORGANIZER;CN="Sandra Nam":MAILTO:sandra@qiqochat.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221005T150000
DTEND;TZID=America/New_York:20221005T160000
DTSTAMP:20260505T034103
CREATED:20220915T114114Z
LAST-MODIFIED:20231013T174112Z
UID:10000196-1664982000-1664985600@usteducation.org
SUMMARY:How to Improve Your Marketing Strategy for Your Business
DESCRIPTION:View Recorded Webinar \nListen to the Podcast \nCOURSE DESCRIPTION: \nThis session is focused on those who want to get more leads and improve their marketing strategy. Attendees will receive suggestions they can use right away to boost engagement and revenue. \n  \nLEARNING OBJECTIVES: \n\nLearn the C.P.R test for marketing messages.\nLearn how to do this one thing to improve your copy right now.\nAvoid this: Bores and Snores.\nLearn headlines that beg to be read.\nSeeing is believing: Before and Afters.\n\n 
URL:https://usteducation.org/event/how-to-improve-your-marketing-strategy-for-your-business/
LOCATION:https://zoom.us/j/91092903939
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Growth/Sales,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/DianeWS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220927T110000
DTEND;TZID=America/New_York:20220927T120000
DTSTAMP:20260505T034103
CREATED:20220909T194258Z
LAST-MODIFIED:20240531T205223Z
UID:10000187-1664276400-1664280000@usteducation.org
SUMMARY:How to Learn Product Development: Thinking Like a Developer
DESCRIPTION:COURSE DESCRIPTION: \nYour event is a product\, and it should be designed to meet the needs of your audience. Product development starts with understanding the audience at a fundamental motivational level. But how can you learn what it is your members need\, especially if they don’t know it themselves? Intended for those who plan or market events\, discover an exciting new approach to enhancing your events. Learn core design constructs to help you think about your event in new ways\, and break into interactive groups for prototyping and a product pitch. \n  \nLEARNING OBJECTIVES: \n\nLearn core design constructs to help you think about your event in new ways\, and break into interactive groups for prototyping and a product pitch.\nLearn how to understand the audience at a fundamental motivational level by learning how to know your members needs in advanced (even if they don’t know for themselves).\nLearn an exciting new approach to enhancing your events.\n\n 
URL:https://usteducation.org/event/how-to-learn-product-development-thinking-like-a-developer/
LOCATION:https://zoom.us/j/92306534714
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/W334WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220914T130000
DTEND;TZID=America/New_York:20220914T140000
DTSTAMP:20260505T034103
CREATED:20220804T142550Z
LAST-MODIFIED:20221003T153253Z
UID:10000130-1663160400-1663164000@usteducation.org
SUMMARY:W310: Grab the Mic: Is Your Association Ready to Podcast?
DESCRIPTION:COURSE DESCRIPTION: \nAs one of the fastest growing digital mediums today\, podcasting presents a great opportunity for associations to educate and entertain an industry audience of members and non-members alike. And\, it’s no longer a secret – podcasting is big business\, expected to grow to a $4 billion industry in the next two years.  Thought leadership AND non-dues revenue seems like a win-win\, right? But\, is podcasting right for your association? From getting started to identifying the right type of podcast for your association\, the presenters dive into specific ways to strategize\, produce and promote your organization’s podcast. They’ll provide examples of successful association podcasts and how non-dues revenue comes into play. \n  \nLEARNING OBJECTIVES: \n\nLearn if podcasting is right for your association and its communication strategy.\nDiscover how podcasting is changing the game when it comes to telling an association’s story.\nUnderstand how podcasting plays a large role in activating your membership\, allowing your members to become thought leaders and “influencers.”\nDive into relevant examples of how associations are using podcasting to reach SIGs within their organization.\nSee what works best when it comes to successfully promoting your association’s podcast.\n\n 
URL:https://usteducation.org/event/w310-grab-the-mic-is-your-association-ready-to-podcast/
LOCATION:https://zoom.us/j/98079965306
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/RECENT-websiteemail-Graphics-1200X600-px-16.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220831T150000
DTEND;TZID=America/New_York:20220831T163000
DTSTAMP:20260505T034103
CREATED:20220526T142852Z
LAST-MODIFIED:20231013T171436Z
UID:10000113-1661958000-1661963400@usteducation.org
SUMMARY:Branding & User Experience Best Practices | Key Tips
DESCRIPTION:View Recorded Webinar \nListen to the Podcast  \nMany associations struggle with archaic brand architecture where every department ends up with its own “brand.” This confuses your members\, which ultimately hurts conversions. During this webinar\, we’re going to help you solve that problem. We will cover how user experience and brand come together as one and how that can help you differentiate. \n  \nLearning Objectives \n\nLearn how UX and Brand have merged\nLearn how to differentiate in your digital universe\nLearn why UX should be part of your association’s culture\nLearn best-in-class examples
URL:https://usteducation.org/event/branding-user-experience-best-practices-key-tips/
LOCATION:https://zoom.us/j/96642326346
CATEGORIES:Association IT,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Marketing,Marketing/Member Engagement,Web Design,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/W256.png
ORGANIZER;CN="Jake Toohey":MAILTO:jtoohey@adagetech.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220614T110000
DTEND;TZID=America/New_York:20220614T123000
DTSTAMP:20260505T034103
CREATED:20220525T180411Z
LAST-MODIFIED:20231013T165124Z
UID:10000100-1655204400-1655209800@usteducation.org
SUMMARY:Best Marketing Automation Strategy | Automation Best Practices
DESCRIPTION:View Recorded Webinar\nListen to the Podcast\nCorrelation doesn’t always equal causation\, however\, better marketing automation capabilities are strongly correlated with better market performance. This session will cover several Marketing Automation Best Practices and how industry leaders get value out of their Marketing Automation investment.\n\n\n\n\nLEARNING OBJECTIVES\n\n\nLearn if more marketing tools lead to better results\nLearn the top five things you should consider when picking a Marketing Automation Platform\nLearn a few things industry leaders excel at that laggards don’t
URL:https://usteducation.org/event/best-marketing-automation-strategy-automation-best-practices/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Growth/Sales,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/W232.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220216T130000
DTEND;TZID=America/New_York:20220216T143000
DTSTAMP:20260505T034103
CREATED:20220513T225410Z
LAST-MODIFIED:20231013T172035Z
UID:10000079-1645016400-1645021800@usteducation.org
SUMMARY:How to Create a Strategic Growth Plan For Your Business
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nLet David Braun\, CEO and founder of Capstone Strategic\, a leading M&A advisory firm and author of Successful Acquisitions: A Proven Plan for Strategic Growth\, guide you through the five growth options so you can find the best fit for your business. With more than 25 years of leading successful acquisitions\, his real-world examples and depth of knowledge regarding the entire M&A process will help you as a company leader unlock the untapped potential in your organization and avoid the pitfall of overlooking opportunities. \nLEARNING OBJECTIVES\nDescribe the current state of the M&A market using relevant statistics and indicators\nDefine the five growth options for your company\nExplain why external growth (acquisitions\, joint ventures\, etc.) may be the best option for your company
URL:https://usteducation.org/event/how-to-create-a-strategic-growth-plan-for-your-business/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Growth/Sales,Growth/Sales,Hiring/Retention/HR,Hiring/Retention/HR,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Eli-websiteemail-Graphics-1200X600-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220127T130000
DTEND;TZID=America/New_York:20220127T143000
DTSTAMP:20260505T034103
CREATED:20220328T190250Z
LAST-MODIFIED:20240531T205255Z
UID:10000035-1643288400-1643293800@usteducation.org
SUMMARY:Proven Tactics to Boost Video Engagement | Top Tactics
DESCRIPTION:It’s no secret: Associations that incorporate authentic video content in their strategy create more loyal communities\, deliver year-round engagement\, and drive critical non-dues revenue. And video is not a tool that should be reserved for your marketing and communications departments.  \nJoin Michael Hoffman\, co-founder and CEO of Gather Voices\, to explore 7 campaigns from association leaders across departments from membership to continuing education to internal communications to marketing to advocacy. You’ll explore how to translate lessons learned from these cases into your own high-value video campaigns. \n\nLEARNING OBJECTIVES\n\n\nDigital engagement trends accelerating organizations’ use of video\nTypes of video content that maximize engagement and non-dues revenue\nHow to plan and develop a simple and efficient video campaign\nKPIs and measurement strategies to quantify your success
URL:https://usteducation.org/event/proven-tactics-to-boost-video-engagement-top-tactics/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Growth/Sales,Marketing,Marketing/Member Engagement,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-6.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
END:VCALENDAR