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SUMMARY:The Association Marketing Manifesto - Live\, Part 2: Numbers Don’t Lie: The 5 Marketing Metrics Every Association Leader Should Track (But Probably Doesn’t)
DESCRIPTION:Course Description:  \nPart 2 of a 3-part Series \nWhile many associations glance at membership counts and dues revenue periodically\, truly data-driven organizations dig deeper. This session explores five critical metrics—ARR\, MRR\, retention rate\, NPS\, and CAC—and how they can inform smarter marketing and membership decisions. Brianne will break down each one\, walk through how to calculate it (without a finance degree)\, and lead a conversation on how it ties to strategy and storytelling in the boardroom. Join us for this interactive session: the second in a three-part series\, The Association Marketing Manifesto – Live. \n  \nLearning Objectives: \nCalculate and interpret five foundational marketing metrics for associations. \nRecognize how these metrics can support leadership decision-making and campaign planning. \nShift from lagging indicators (like annual membership reports) to real-time insights that drive change. \n  \nRegister for Part 3 here.  \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/the-association-marketing-manifesto-live-part-2-numbers-dont-lie-the-5-marketing-metrics-every-association-leader-should-track-but-probably-doesnt/
LOCATION:zoom.us/j/92776251743
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/Brianne25.png
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