UST Education

From Strategy to Execution: Ruthlessly Aligning Your Association for Success
2024-10-24 13:00 - 14:00 (America/New_York) | https://usteducation.org/event/from-strategy-to-execution-ruthlessly-aligning-your-association-for-success/
COURSE DESCRIPTION:
So, your association has a strategic plan, now what? As the chief staff officer, the pressure is on to make it happen (and fast!). This session will equip you with some next steps in making sure your volunteers, staff, partners, and board are in the right place to support your goals and drive your mission forward.

LEARNING OBJECTIVES:
Develop clear goals to enhance the volunteer experience and guide volunteers to serve in the most effective roles.
Analyze and organize staff resources to optimize program development and eliminate inefficiencies, building a lean, focused team.
Cultivate a future-focused board culture that recognizes and supports the chief staff officer’s role in driving organizational alignment.

To Watch this Webinar on the Media Library CLICK HERE!

Is Your Website Meeting Member Needs? Take This 15-Minute Assessment.
2024-10-24 11:00 - 12:00 | https://usteducation.org/event/is-your-website-meeting-member-needs-take-this-15-minute-assessment/
COURSE DESCRIPTION:
You can’t improve what you don’t measure. In just 15 minutes, this tool helps you evaluate whether your association’s website aligns with today’s content and engagement standards and is delivering the member value essential for engagement. You will learn how to identify key strengths and areas for improvement to enhance member experience and support your strategic goals.

LEARNING OBJECTIVES:
Identify whether your website meets current content standards to deliver member value
Discover key metrics to assess and improve member experience through your website
Evaluate your website’s performance and set targeted improvement goals
Understand how small, consistent enhancements can significantly boost member engagement
To Watch this Webinar on the Media Library CLICK HERE!

The Role of AI in Strategic Planning
2024-10-23 11:00 - 12:00 | https://usteducation.org/event/the-role-of-ai-in-strategic-planning/
COURSE DESCRIPTION:
In much the same way that the internet revolutionized how we live and work in the 1990s and 2000s, and that mobile technologies and cloud computing changed our ways of accessing and using information in the 2010s, Artificial Intelligence represents a seismic disruption to how we lead our associations. There is a significant opportunity for associations to utilize AI to enhance their strategic planning – to improve performance and impact, enhance innovation and agility, and to save time and money – and to do so effectively and ethically. This immersive deep dive into the potential (and limitations) of AI will provide delegates with fresh insights into developing AI-human collaboration capability, enabling association executives to think critically and use judgement whilst benefiting from all of the benefits of AI and machine learning.

LEARNING OBJECTIVES:
Describe the Dynamics of the Attention Economy
Identify the Demands of the Modern Learner
Analyze and implement the Key Components of Microlearning
To Watch this Webinar on the Media Library CLICK HERE!

A New Year, A New Way of Thinking - Reframing Your Association Business Model in a New Competitive Environment
2024-10-22 11:00 - 12:00 | https://zoom.us/j/96693610445
COURSE DESCRIPTION:
For most of human history, access to information was limited. But in today’s digital age, the only thing in short supply is the human attention span. Modern economics is driven by how well companies capture and retain the attention of the market. Known as the “Attention Economy,” consumers are trading their attention as if it were a commodity. So, how do associations take advantage to earn the attention of their industry and/or profession? By thinking like a media company. Just like Apple, Netflix, Disney and other major players capitalize on media consumption and distribution, associations can also use them to grow engagement, generate revenue, and amplify their advantage in this new competitive landscape.

LEARNING OBJECTIVES:
Reframe Business and Revenue Models for the Attention Economy: Participants will be able to reframe their business and revenue models to effectively compete with various organizations influencing the Attention Economy of their members, prospective members, and key stakeholders.
Develop and Implement 360 Sponsorship Models: Attendees will be able to develop and implement innovative 360 sponsorship models that utilize existing digital channels and incorporate emerging technologies like AI, Augmented Reality, Virtual Reality, and the Metaverse.
Apply Media Company Strategies to Monetize Content and Brand: Participants will be able to apply media company strategies to consistently control and monetize content and branding across digital media channels, creating new channels to optimize member engagement, drive revenue, and sustain organizational relevance in a competitive environment.

To Watch this Webinar on the Media Library CLICK HERE!

How to Choose the Right System: Identifying, Articulating, and Documenting Requirements
2024-10-17 13:00 - 14:00 | https://zoom.us/j/97303862874
COURSE DESCRIPTION:
Why are system requirements so important? They are the roadmap to selecting, developing, and configuring a system. They help define what the users’ needs are, how a system should function, and ensure there is a clear understanding and expectation about the scope of a system. We’ll cover the reasons for identifying and documenting requirements, what makes up a good requirement, and how requirements should be used when selecting a system.

LEARNING OBJECTIVES:
– Explain the importance of system requirements in the process of selecting a system.
– Demonstrate how to gather, document, and prioritize effective system requirements
– Determine the appropriate timing for sharing requirements with potential vendors during system selection.
– Evaluate vendor responses based on how well they meet documented requirements.

To Watch this Webinar on the Media Library CLICK HERE!

AI-Powered Solutions for Improved Website Content Findability: Bringing Your Most Valuable Information to the Forefront
2024-10-15 13:00 - 14:00 | https://usteducation.org/event/how-federated-search-and-ai-can-supercharge-your-content/
COURSE DESCRIPTION:
AI search can supercharge content discoverability while also providing data-driven insights. It also greatly reduces the time your site users have to spend to find what they are looking for.
This session will include real-world examples of all of this in action and will show you how easy it is to do the same to your website.

LEARNING OBJECTIVES:

Explain how aggregating content from all your third-party disparate systems allows your resources to be more easily discoverable, increasing user engagement and satisfaction.

Demonstrate how AI can provide valuable data about members’ interactions with your site, helping you better understand user needs and content gaps.

Identify examples of how AI can help optimize the relevance of search results by considering different parameters for ranking various types of content, ensuring users receive the most pertinent information.

To Watch this Webinar on the Media Library CLICK HERE!

Solving the Employee Turnover Problem
2024-10-15 11:00 - 12:00 | https://usteducation.org/event/solving-the-employee-turnover-problem/
COURSE DESCRIPTION:
The costs of employee turnover are staggering, yet most organizations could dramatically reduce these costs and keep their top talent if they only took some simple, concrete steps to address the true reasons people leave. In this practical session, culture expert Jamie Notter will share three specific solutions to this problem—one basic, one intermediate, and one advanced—that you can start implementing right away. Learn how to make the right changes in areas like compensation, people skills, employee engagement, and workplace culture, so you can start creating an organization that your people would never want to leave.

LEARNING OBJECTIVES:
– Develop strategies to cover the most basic reasons people leave—money, technology, and people skills.
– Analyze and address the problems that have the biggest impact on employee engagement (and, therefore, turnover)
– Design a culture that drives both employee and organizational success.

To Watch this Webinar on the Media Library CLICK HERE!

Be a Smart SaaS - Being Strategic About Specialized Systems
2024-10-10 15:00 - 16:00 | https://zoom.us/j/98814625969
COURSE DESCRIPTION:
With most associations adopting multiple cloud-based SaaS solutions, managing all those systems can be a challenge. Don’t pour money down the drain in the form of another monthly fee – make sure you’re getting the most out of your systems. We’ll look at how your organization can be more strategic about selecting, implementing, and managing SaaS solutions.

LEARNING OBJECTIVES:
– Evaluate and Select the Right SaaS Solution: Participants will be able to evaluate and select the most cost-effective SaaS solution that aligns with their specific needs.
– Maximize the Value of SaaS Investments: Attendees will be able to optimize their use of SaaS investments to achieve maximum value.
– Streamline System Operations and Reduce Complexity: Participants will be able to streamline system operations and minimize complexity within their SaaS environments.
– Enhance System Performance and Optimize Existing Investments: Attendees will be able to enhance system performance and leverage existing investments to achieve better outcomes.

To Watch this Webinar on the Media Library CLICK HERE!

Webinar Wizardry Part 1: Engagement Tools to Keep Your Audience Hooked
2024-10-10 13:00 - 14:00 | https://usteducation.org/event/webinar-wizardry-part-1-engagement-tools-to-keep-your-audience-hooked/
COURSE DESCRIPTION:
Step into the enchanting world of webinars with Webinar Wizardry Part 1: Engagement Tools to Keep Your Audience Hooked. In this first installment of our two-part series on harnessing webinars as a key component of your marketing strategy, we’ll unlock the secrets to captivating your audience with spellbinding engagement techniques. Prepare to wield your webinar wand and transform passive listeners into active participants with a few well-chosen magical tools!

LEARNING OBJECTIVES:
1. Identify key engagement tools that can transform a webinar from mundane to magical, ensuring high audience interaction.
2. Demonstrate the effective use of interactive features like polls, quizzes, and chat functions to maintain audience interest throughout the webinar.
3. Design a webinar engagement plan that incorporates interactive elements to keep your audience engaged from start to finish.

To Watch this Webinar on the Media Library CLICK HERE!

Bridging the Gap: Nurturing Student Members as They Transition to the Workforce
2024-10-09 13:00 - 14:00 | https://usteducation.org/event/bridging-the-gap-nurturing-student-members-as-they-transition-to-the-workforce/
COURSE DESCRIPTION:
As students prepare to enter the workforce, associations have a unique opportunity to build lasting relationships and foster loyalty among this next generation of professionals. In this webinar, we will explore proven strategies to engage student members, keep them connected to your association, and seamlessly guide them through the transition from student to professional membership.
Join us as we discuss:
– Tailored engagement tactics for student members
– Ways to showcase the value of continued membership post-graduation
– Success stories and case studies from an association that effectively retained student members
– Practical tools for building long-term member loyalty
Whether you are looking to grow your student membership or retain those entering the workforce, this session will provide actionable insights to enhance your membership marketing efforts.

LEARNING OBJECTIVES:
– Identify effective strategies for engaging student members and maintaining their involvement post-graduation.
– Explore best practices for gathering up-to-date information on student members as they transition into their career.
– Develop actionable tactics to retain student members as they move into professional membership.

To Watch this Webinar on the Media Library CLICK HERE!

Unlocking the Power of Effective Data Governance
2024-10-08 13:00 - 14:00 | https://usteducation.org/event/unlocking-the-power-of-effective-data-governance/
COURSE DESCRIPTION:
Data governance is a cross-functional management activity that, at its core, recognizes data as an asset which is used to achieve strategic and operational goals. In this presentation we will review what data governance is, why it’s important, as well as the policies, roles, and responsibilities that enable an association of any size to operationalize data governance processes.

LEARNING OBJECTIVES:
Define Data Governance and Its Role: Participants will be able to define data governance and explain its importance as a critical management activity for treating data as a valuable asset.
Explain the Importance and Benefits of Data Governance: Learn why data governance is essential for achieving strategic and operational goals within an organization.
Operationalizing Data Governance: Examine the key policies, roles, and responsibilities that allow organizations to effectively implement and manage data governance processes.

To Watch this Webinar on the Media Library CLICK HERE!

Supercharge Your Membership Strategy With AI
2024-10-03 13:00 - 14:00 | https://usteducation.org/event/supercharge-your-membership-strategy-with-ai/
COURSE DESCRIPTION:
Are you curious about how AI can transform your membership, marketing, and communication strategies but don’t know where to start? Join us for an insightful session designed to demystify advanced AI techniques and guide you through practical AI experiments that you can implement immediately.
This webinar is perfect for association leaders and membership professionals eager to harness the power of AI to take their member engagement and organizational effectiveness to the next level. Whether you’re just starting with AI or looking to expand your existing strategies, this session offers valuable insights and practical tools to help you succeed.
Don’t miss out on this opportunity to leverage AI for your association’s success.

LEARNING OBJECTIVES:

Explore the diverse applications of AI that extend beyond text and image creation, unlocking new possibilities for enhancing member engagement and support.
Analyze the current landscape of Marketing Artificial Intelligence and assess how it can significantly benefit membership organizations and associations like yours.
Identify easy-to-use AI tools that you can implement immediately to enhance your membership strategy and drive measurable results.
Design and apply actionable AI experiments tailored to streamline your workflow and elevate your association’s processes, making a real impact from day one.

To Watch this Webinar on the Media Library CLICK HERE!

From Constraint to Opportunity: Leveraging Video for Business Growth With Minimal Resources
2024-09-26 13:00 - 14:00 | https://usteducation.org/event/from-constraint-to-opportunity-leveraging-video-for-business-growth-with-minimal-resources-2/
COURSE DESCRIPTION:
This course delves into the transformative landscape of video marketing for businesses, focusing on the evolution of video production and its impact on engaging modern consumers. Participants will explore the changing dynamics of buyer behavior towards video content and how businesses can adapt to these shifts by creating more accessible and efficient video strategies.

LEARNING OBJECTIVES:

Analyze the changing trends in consumer behavior towards video content and evaluate their implications for business strategies.
Differentiate key video types crucial for B2B growth, including product demos, customer testimonials, and explainer videos, and assess their significance in driving engagement and conversions.
Develop strategies to produce compelling video content efficiently, optimizing impact while effectively managing resources such as time and budget constraints.

To Watch this Webinar on the Media Library CLICK HERE!

VisionCorps’ Journey: Migrating to an Accessible ERP System
2024-09-25 13:00 - 14:00 | https://usteducation.org/event/visioncorps-journey-migrating-to-an-accessible-erp-system/
COURSE DESCRIPTION:
This session dives into the overlooked challenges faced by individuals with low vision when using ERP systems. We will provide an overview of the challenges faced by low vision computer users and the journey that VisionCorps took when making the decision to migrate from Dynamics GP to Dynamics 365 Business Central. Alongside demonstrations of assistive technologies such as screen readers and magnifiers, we will see how the move to a modern ERP system has provided positive outcomes for users. Join us to learn how accessibility can empower organizations to thrive and what work still needs to be done.

LEARNING OBJECTIVES:
– Analyze the Challenges Faced by Individuals with Low Vision in ERP Systems: Participants will be able to analyze the challenges and barriers individuals with low vision encounter when accessing and using modern ERP systems.
– Develop Strategies for Enhancing ERP Accessibility: Attendees will be able to develop and evaluate strategies and solutions for improving accessibility within ERP platforms, including practical applications of assistive technologies and customization options.
– Assess the Outcomes of Accessibility Solutions in ERP Systems: Participants will be able to assess the effectiveness of implemented accessibility solutions in ERP systems and identify areas where further improvements are needed.

To Watch this Webinar on the Media Library CLICK HERE!

How Open Access Will Affect Your Journal Strategy and Revenue
2024-09-24 13:00 - 14:00 | https://usteducation.org/event/how-open-access-will-affect-your-journal-strategy-and-revenue/
COURSE DESCRIPTION:
In August 2022, the White House issued a directive that all US taxpayer-funded research must be publicly available by December 31, 2025. For many associations, members consider access to the association journals to be one of the top benefits of membership. In addition, many organizations derive a significant portion of their revenue from journal licensing royalties and subscription fees.
Who is affected by this directive? What does this mean for organizations that have a journal featuring research that is taxpayer-funded? What does this mean for organizations that generate non-dues revenue from their journals?
Learn from experienced association executives who have journals where the research that is featured is publicly funded. Hear how their journal strategy is changing as a result of the White House directive and what models they are exploring to support researchers and to continue generating non-dues revenue from their journals.

LEARNING OBJECTIVES:
Analyze the White House directive on open access, including what it is, who is affected, how it impacts associations, and the timeline for implementation.
Investigate the new business models associations are exploring for life post-open access.
Examine the processes organizations use to develop new member benefits and generate non-dues revenue.

To Watch this Webinar on the Media Library CLICK HERE!

Associations - Educating Your Membership on How to Increase the Value of Your Business
2024-09-12 11:00 - 12:00 | https://zoom.us/j/95155704438
COURSE DESCRIPTION:
After successfully helping 2 founders position their businesses for successful exits, including a sale to Berkshire Hathaway, Eric Krucke now leads the Business Transitions Practice at Aprio (national business advisory firm). Eric helps founders & family-owned companies build businesses they can sell. The truth is that “a great business to sell, is also a great business to keep”.
Associations will walk away with market insights & a proven approach to educating your membership on how to increase the value of their business.

LEARNING OBJECTIVES:
Identify and Analyze the Top 3 Business and Founder Risks: Participants will be able to identify and analyze the top three business and founder risks that commonly lead to business failures.

Apply a Proven Playbook to Increase Business Value: Attendees will be able to apply a proven playbook designed to enhance the value of any business.

Evaluate Market Perceptions of Business Valuation: Participants will be able to evaluate how the market perceives business valuation and develop strategies to close the gap between seller and buyer perceptions.

To Watch this Webinar on the Media Library CLICK HERE!

Maximize Your Investment and Post-event Potential - Turning Your Content Into Revenue Streams and Member Value
2024-09-10 13:00 - 14:00 | https://zoom.us/j/94052549302
COURSE DESCRIPTION:
Associations spend significant resources on annual events to engage members and generate non-dues revenue. Your events are a goldmine for content and sponsorship opportunities, and by incorporating a digital strategy, associations can maximize their investment.
Creating content can be costly and time-consuming for associations. However, neglecting to provide educational and inspirational content can be risky and lead to declining membership and dwindling revenue.
With proper planning, including identifying early on what to capture, your annual conference can fill your content calendar while generating non-dues revenue to fund your content throughout the year.
This approach enhances member benefits by providing valuable, continuous content and extends access to non-attendees.
This also expands sponsorship opportunities, offering industry partners richer options beyond simple brand awareness, and provides them with metrics to accurately measure their success.

LEARNING OBJECTIVES:
Recognize content that provides exceptional member value.
Compare and assess proven non-dues revenue models for their effectiveness before, during, and after your event. Design a content calendar filled with engaging content.
Develop strategies using content to create FOMO and increase annual attendance.

To Watch this Webinar on the Media Library CLICK HERE!

Optimizing the Budget Building Process
2024-09-10 11:00 - 12:00 | zoom.us/j/99475547957
COURSE DESCRIPTION:
What is so special about nonprofit organization budgets? Like all other types of corporate and business entities, nonprofits must manage acquisition of funds and use of limited resources, but with the added heavy responsibility that they exist to support the “public good” while being governed by volunteers. Consequently, budgets serve an even greater role for nonprofit organizations.
Budgets help nonprofits use (expend) limited financial resources in a manner that not only advances mission but also recognizes capacity constraints, supports sustainability, and promotes continuity. Culture, management styles, and assigning budget responsibilities are important elements of proactive working budgeting systems and budget building processes.
In this presentation we will discuss actions and tactics you can use to enhance budget building processes including adding an annual budget process assessment, finding the right time to start the budget building process, budgeting for revenue and support, special tactics for budgeting for salaries, and how decentralizing the budget building process and documenting budget assumptions is key to success.

LEARNING OBJECTIVES:
– Assess the Impact of an Annual Budget Process Assessment: Participants will be able to assess how conducting an annual budget process assessment can facilitate change and improve organizational performance.
– Evaluate Timing Strategies for Budget Building: Attendees will be able to evaluate different timing strategies for initiating the budget building process and predict the potential benefits of even minor adjustments.
– Apply a Funding-First Approach to Budget Building: Participants will be able to apply a funding-first approach to budget development, prioritizing revenue and support considerations to enhance funding assessments and align programs, activities, and operations with available resources.
– Analyze Budgeting Tactics and Decentralization Techniques: Attendees will be able to analyze the effectiveness of special budgeting tactics, including salary budgeting, decentralization of the budget process, and documenting budget assumptions, as key factors for success.

To Watch this Webinar on the Media Library CLICK HERE!

15 Ways to Take Your Email Newsletter to the Next Level
2024-09-04 13:00 - 14:00 | https://usteducation.org/event/15-ways-to-take-your-email-newsletter-to-the-next-level/
COURSE DESCRIPTION:
Are your email newsletters struggling to engage your audience? Many organizations find themselves stuck between sending outdated, irrelevant content and trying to keep their emails fresh and engaging. But it doesn’t have to be this way.
Email newsletters are a powerful tool to share industry news and updates with your members—if done right. So, how can you ensure your content is not just informative but also relevant to each individual?
Join us as we dive into proven strategies and best practices for taking your email newsletter to the next level. Learn how to move beyond the one-size-fits-all approach and create newsletters that truly resonate with your members.

LEARNING OBJECTIVES:
Explore cutting-edge tools and technologies that will enhance the sophistication of your newsletters while minimizing the strain on internal resources, thereby saving valuable time.
Generate actionable ideas to optimize your newsletter content and layout, ensuring maximum impact with every email you send.
Review the core principles of email engagement and apply them effectively to maintain member interest and keep them informed.

To Watch this Webinar on the Media Library CLICK HERE!

So What Is CRM Anyway? How These Modern Tools Can Help You Increase Sales, Members, Sponsors or Just About Anything Else
2024-08-29 11:00 - 12:00 | https://usteducation.org/event/so-what-is-crm-anyway-how-these-modern-tools-can-help-you-increase-sales-members-sponsors-or-just-about-anything-else/
COURSE DESCRIPTION:
Way back when, companies purchased CRM (Customer Relationship Management) systems to manage their sales pipeline. Today, through fierce competition, vendors of these products have introduced tools for service desks, marketing departments, customer support, quoting, and much more. Additionally, the ability to customize these systems with no coding whatsoever makes them incredibly flexible to solve any kind of business process challenge. Whether your company is selling products, services, memberships or is just supporting a group of interested people (like an NGO), CRM tools will pull you out of the world in which your company is managed by Excel spreadsheets. In this course, we will go over industry use cases and some of the built-in capabilities available in CRM tools.

LEARNING OBJECTIVES:
Overview of where CRM systems came from and what they have become. Modern CRM systems today. What can you use it for in your business?
How can you harness the power of these no-code systems to improve productivity, sales, customer/client retention, track/report customer behavior, manage customer issues, and create just about any tracking tool you can dream up.

To Watch this Webinar on the Media Library CLICK HERE!

AI and Human Collaboration: Creating High-Quality Content Together
2024-08-22 11:00 - 12:00 | https://usteducation.org/event/ai-and-human-collaboration-creating-high-quality-content-together/
COURSE DESCRIPTION:
AI has become an indispensable tool for content creation and marketing, enabling us to create, repurpose, and optimize content more efficiently. This talk will explore how AI and human collaboration can enhance content quality and effectiveness. Attendees will learn how to use AI tools to generate data-driven personas, tailor content strategies, and engage audiences while ensuring that the human touch remains integral to the process.

LEARNING OBJECTIVES:
– Techniques for using AI tools to build detailed audience personas from existing data.
– Practical strategies for creating and repurposing content with AI.
– Methods for testing content with AI to gauge audience preferences.
– The critical role of human oversight in maintaining content authenticity and creativity.
To Watch this Webinar on the Media Library CLICK HERE!

Understanding Chart of Account and Dimension Structures in Business Central
2024-08-20 13:00 - 14:00 | https://zoom.us/j/92964896134
COURSE DESCRIPTION:
At the heart of all business software is the accounting structure. An efficient and useful chart of accounts is essential for posting transactions, analyzing financial results and preparing financial statements. Every business has specific needs, but the base structure of a chart of accounts is similar. During this session, we will review how charts of accounts are set up and used to meet the needs of the company management. In addition, we will review how “Dimensions” are used in Business Central to capture additional data to make business reporting even more useful.

LEARNING OBJECTIVES:

Review the purpose behind charts of accounts.

Look at various options for developing charts of accounts.

Review how dimensions in Business Central expand the functionality of charts of accounts.

Review how charts of accounts and dimensions can help facilitate meaningful financial reporting.

To Watch this Webinar on the Media Library CLICK HERE!

Importance of Keeping Data Clean in Business Central
2024-08-20 11:00 - 12:00 | https://usteducation.org/event/importance-of-keeping-data-clean-in-business-central/
COURSE DESCRIPTION:
Business Central often is the central transaction system for an organization. As such it needs to be a trusted source of information for the daily operations and reporting. Keeping the data in BC clean is essential to it being a trusted resource. We will explore the various sources of data and techniques for ensuring it starts and remains clean.

LEARNING OBJECTIVES:
• Review types of data collected by BC
• Learn techniques for identifying what business processes are key for data cleanliness
• Share challenges and successes from other attendees

To Watch this Webinar on the Media Library CLICK HERE!

The Simplest of Terms: Translating Tech Talk for the Non-it Audience
2024-08-06 13:00 - 14:00 | https://usteducation.org/event/the-simplest-of-terms-translating-tech-talk-for-the-non-it-audience/
COURSE DESCRIPTION:
Have you noticed during technology projects that sometimes things get lost in translation? Does your business unit say the deliverable is not quite right while your tech team is confident they fulfilled the requirement?
Not every organization has an internal PMO to act as a go-between, so you need to know how to get everyone on the same page.
Join us for a few tips and tricks on how to convey complex and abstract concepts to non-technology audiences to keep the lines of communication open and clear between the business and technology teams!

LEARNING OBJECTIVES:
1. Learn how to simplify complex subject matter to make it more accessible to a wider audience
2. Understand and incorporate appropriate artifacts that make the intangible tangible
3. Evaluate the target audience to determine communication needs

To Watch this Webinar on the Media Library CLICK HERE!

Set Your Educational Ground Floor With Abstract and Speaker Management
2024-08-06 10:00 - 11:00 | https://usteducation.org/event/set-your-educational-ground-floor-with-abstract-and-speaker-management/
COURSE DESCRIPTION:
Your association’s education, especially at live meetings, helps drive, invigorate, and engage your members. Before you get to the meeting though, you need to solicit ideas from your membership. Collecting abstracts and speaker information is not glamorous but it is the key to setting your association up for success. Learn how to lay out your process to make it easier on you, your volunteers, and your members. We will cover nuanced ways to refine your method, and potentially create new revenue streams, ensuring you have the right partners to drive your success.

LEARNING OBJECTIVES:

After attending this session you will:
Learn about best practices for managing abstract and speaker management by setting up your ground floor utilizing your educational goals along with technology.
Create potential revenue streams for your association that will strengthen your attendance and quality of submissions.
Gain insights as to what to look for in software to fit your needs and find a vendor who wants to be your partner.

To Watch this Webinar on the Media Library CLICK HERE!

Fundraising and Sponsorships: Understanding Who You Are and How to Properly Expand to New Revenue Verticals
2024-08-01 13:00 - 14:00 | https://usteducation.org/event/fundraising-and-sponsorships-understanding-who-you-are-and-how-to-properly-expand-to-new-revenue-verticals/
COURSE DESCRIPTION:
Unlock the secrets to successful fundraising and sponsorship acquisition in this comprehensive webinar, “Fundraising and Sponsorships: Understanding Who You Are and How to Properly Expand to New Revenue Verticals.” This session will delve into the essential strategies for identifying and articulating your organization’s unique value proposition, targeting the right sponsors, and diversifying your revenue streams. Through expert insights and practical advice, you’ll gain the tools needed to build sustainable financial growth and establish robust partnerships that align with your mission and goals.

LEARNING OBJECTIVES:

Develop a clear understanding of your organization’s core identity and value proposition to effectively attract sponsors and donors.
Learn techniques to identify and approach potential sponsors that align with your mission and values.
Explore strategies for diversifying revenue streams by expanding into new and innovative funding verticals.

Bringing Your Data to Life
2024-08-01 11:00 - 12:00 | https://usteducation.org/event/bringing-your-data-to-life/
COURSE DESCRIPTION:
In the age of Artificial Intelligence, data is the fuel that we use to feed our efforts to provide a truly personalized experience to our members. The more we know about our members, who they are, where they work, what they need, the better we can serve them. However, your members are not sitting still, they are evolving in their interests and progressing in their careers. Your data needs to evolve with them. In this session, we will explore strategies for bringing your data to life, making sure it stays up to date and relevant, and is continually being fed across your systems to meet your members where they are.
LEARNING OBJECTIVES:
– Understand how data enables personalized experiences for members.
– Learn strategies to keep member data updated and relevant.
– Implement methods for continuous data integration across systems.
To Watch this Webinar on the Media Library CLICK HERE!

The End of Expertise and How Associations Must Adapt
2024-07-31 13:00 - 14:00 | https://zoom.us/j/93390509800
COURSE DESCRIPTION:
Americans have grown increasingly hostile toward experts. We would rather take medical advice from a friend on Facebook than our doctor or the head of the CDC. Newspaper editorials and election endorsements no longer carry the same weight with the public. Science has become politicized and facts are debated.
Associations have long been trusted organizations for knowledge, research, and yes, political advocacy. How are associations faring in this increasingly hostile environment?
Join us for a lively discussion about the end of expertise. Our guests will discuss:

– How industries are being disrupted by the public’s lack of trust in our institutions
– How associations are being affected by this same trends
– How associations are modifying their services to maintain their credibility and retain members’ trust
– What organizations are doing to keep their organizations safe spaces for facts, open discussion, and expertise.

LEARNING OBJECTIVES:

Understand how cultural attitudes towards experts affect associations
Learn ways to maintain credibility among members and the public
Learn how associations are adapting in this environment

To Watch this Webinar on the Media Library CLICK HERE!

The Art of Persuasive Writing: Secrets from the Masters
2024-07-31 11:00 - 12:00 | https://zoom.us/j/96157005147
COURSE DESCRIPTION:
Unlock the secrets of the greatest communicators and learn how to write with clarity, impact, and persuasion. In this session, you’ll discover proven techniques to craft compelling messages that resonate with your audience. From mastering the active voice to using simple yet powerful metaphors, you’ll gain practical insights to elevate your writing and influence others effectively.

LEARNING OBJECTIVES:
Harness the Power of Active Voice: Learn how to energize your writing and engage your readers by consistently using the active voice, making your messages clear and direct.
Clarity and Simplicity: Understand the importance of putting the bottom line on top, using simple terms, and employing constraints and word limits to make your writing more accessible and impactful.
Contextualize Data with Simple Metaphors: Discover how to simplify complex ideas using relatable metaphors and provide context for your data, ensuring your audience can easily grasp and remember your key points.

To Watch this Webinar on the Media Library CLICK HERE!

Top 5 Tips to Preparing for a Data Clean-Up Project
2024-07-30 13:00 - 14:00 | https://usteducation.org/event/top-5-tips-to-preparing-for-a-data-clean-up-project/
COURSE DESCRIPTION:
Data clean-up has the dubious honor of being both a vital strategic initiative and the project most likely to be postponed, reprioritized, or tabled. Competing priorities and limited resources do not have to stop you from tackling the challenge of data hygiene. Join us as we share 5 best practices on how to prepare for a data clean-up project so that you can better position yourself and your organization for success.

LEARNING OBJECTIVES:
-Achieve a better understanding of the WHAT, WHY, WHEN, WHERE, and HOW of data clean-up.
-Learn how to calculate the financial costs of dirty data
-Walk away with best practices, tips, and resources to better take a course of action amongst your organization to start your data hygiene journey.

To Watch this Webinar on the Media Library CLICK HERE!
