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DTSTART;TZID=America/New_York:20250513T130000
DTEND;TZID=America/New_York:20250513T140000
DTSTAMP:20260403T182451
CREATED:20250430T155059Z
LAST-MODIFIED:20250513T191849Z
UID:10000710-1747141200-1747144800@usteducation.org
SUMMARY:How to Win: Be a Category of One (Leadership for SMBs and Entrepreneurs)
DESCRIPTION: \nCPE Eligible\nCAE Eligible\n  \n  \n  \nCourse Description:  \nPart 1 of a 2-part Leadership & Learning Webinar. \nElevate your organization with insights designed for SMB leaders\, executives\, managers\, and entrepreneurs. This session covers five essential areas to become a Category of One where you Win by not competing. Some of these principles you may already follow\, others may surprise you and may provide new insight. \nI. Work on Yourself – Prioritizing self-development enables you to inspire and drive change. \n\nII. Build Organizational Culture – Culture shapes employee interactions and productivity. Learn to align culture with your mission\, enhancing engagement and strategic focus. \n\nIII. Use Atomic Habits – Small improvements\, as outlined in Atomic Habits\, create lasting growth and organizational success. \n\nIV. Focus on a Niche – Stand out by targeting a specific market segment\, appealing to the emotional triggers of your audience. \n\nV. Create a Compelling Saga – Develop a narrative that aligns your team with your vision\, building motivation and unity. \nThis session offers real-world examples\, videos\, and interactive discussions. Discover strategies to position your organization as a “category of one” and unlock new leadership potential! \n  \nLearning Objectives: \nLearn about key leadership principles including: \n\nHow to Win by not competing \n\nPrioritizing your own professional development \n\nA framework for building organizational culture \n\nUnderstand how small daily improvements lead to exponential growth \n\nHow to define your niche focus \n\nWhy having a compelling saga is critical to effective leadership \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n\n\n  \n\n\n 
URL:https://usteducation.org/event/how-to-win-be-a-category-of-one-leadership-for-smbs-and-entrepreneurs-3/
LOCATION:zoom.us/j/96422109955
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Wade25.png
ORGANIZER;CN="Wade Tetsuka%2C CPA":MAILTO:wadetetsuka@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250515T130000
DTEND;TZID=America/New_York:20250515T140000
DTSTAMP:20260403T182451
CREATED:20250411T072718Z
LAST-MODIFIED:20250515T193053Z
UID:10000700-1747314000-1747317600@usteducation.org
SUMMARY:Hidden Secrets: The Real Value of Executive Search
DESCRIPTION:Course Description:  \nJoin us for an insightful webinar where we explore the transformative power of executive search in the nonprofit sector. Discover how partnering with a professional search firm can enhance your organization’s leadership strategy\, connecting you with exceptional talent who share your mission and vision. The presenter has benefited from using executive search when he served as a CEO\, and now as someone who connects talent to associations. Learn how to streamline your recruitment process\, maintain confidentiality during sensitive transitions\, and drive long-term success through strategic alignment and cultural fit. Whether you’re a nonprofit leader seeking to elevate your organization’s impact or a professional looking to advance your career in the sector\, this session will provide insights for navigating the complex landscape of nonprofit leadership. This session will equip you with the knowledge to make informed decisions about talent acquisition\, leadership development\, and career growth. \n  \nLearning Objectives: \nIdentify how to access exceptional talent for senior positions in association management. \nEvaluate newly-hired senior executives alignment with an organization’s strategic objectives. \nExplain how well-conducted executive search leads to long term organizational success. \nApply insights for navigating the complex landscape of nonprofit leadership by equipping association executives with the knowledge to make informed decisions about talent acquisition\, leadership development\, and career growth. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/hidden-secrets-the-real-value-of-executive-search/
LOCATION:zoom.us/j/97405780043
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Hiring/Retention/HR
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Richard25.png
ORGANIZER;CN="Richard Yep":MAILTO:richard.yep@vettedsolutions.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250520T110000
DTEND;TZID=America/New_York:20250520T120000
DTSTAMP:20260403T182451
CREATED:20250411T071523Z
LAST-MODIFIED:20250526T103739Z
UID:10000699-1747738800-1747742400@usteducation.org
SUMMARY:Write With AI but Sound Like the Human You Are
DESCRIPTION:Course Description:  \nIn today’s fast-paced digital landscape… I’m kidding. \nNearly two years into AI-assisted communication\, most people misuse it by outsourcing their thinking entirely to bots. \nThis famous LLM writing intro exemplifies several AI output problems: \n\nNo connection\nNo originality\nUnreliable information\nRobocop voice with no soul\nJargon & complexity \nThis webinar will: \nExplain why AI writing sounds bad and how to fix it\nShow proper AI tool usage throughout the writing process\nHelp maintain your voice and control \nCreated by a writer with 25 years of experience in journalism and marketing. \nFor non-writers\, AI skeptics\, and even AI enthusiasts.\nValuable for leadership\, consultants\, marketing\, sales\, and business development professionals who depend on effective communication. \nLet’s combine AI with common sense to sound like the humans we are. \n  \nLearning Objectives: \nAnalyze why AI writing sounds bad and how to fix it \nDemonstrate proper AI tool usage throughout the writing process \nApply techniques to maintain your voice and control \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/write-with-ai-but-sound-like-the-human-you-are/
LOCATION:zoom.us/j/93199852472
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Iva25.png
ORGANIZER;CN="Iva Vlasimsky":MAILTO:iva@narativacomms.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250520T130000
DTEND;TZID=America/New_York:20250520T140000
DTSTAMP:20260403T182451
CREATED:20250326T205906Z
LAST-MODIFIED:20250331T155139Z
UID:10000691-1747746000-1747749600@usteducation.org
SUMMARY:Understanding the Payments Ecosystem in Microsoft Dynamics Business Central
DESCRIPTION:Course Description:  \nWith the rise of digital transactions and the increasing complexity of financial operations\, understanding the payments ecosystem in Microsoft Dynamics Business Central is crucial for businesses looking to streamline their payment processes. In this teaching session\, we will cover how transactions flow through a modern vs mono-line integrated payment solution in your ERP\, the leading players in the payments ecosystem\, and how to demystify your merchant statement\, lower your costs\, and minimize your security risks. \n  \nLearning Objectives: \n  \nIdentify the key players in the payments ecosystem and describe their roles\, including merchants\, gateways\, processors\, banks\, card networks\, and customers. \nCompare different types of payment integrations (modern vs mono-line) and analyze their impact on transaction flow and merchant scalability. \nInterpret merchant statements by calculating transaction fees and assessing cost components. \nEvaluate strategies for reducing payment processing costs based on statement analysis. \nAnalyze common risks in payment processing within Microsoft Dynamics Business Central and apply best practices to minimize risks and ensure compliance. \nDesign optimized payment workflows in Business Central that support scalability\, cost-efficiency\, and security.
URL:https://usteducation.org/event/understanding-the-payments-ecosystem-in-microsoft-dynamics-business-central/
LOCATION:zoom.us/j/95346436672
CATEGORIES:Finance,MICROSOFT DYNAMICS,Payments/PCI Compliance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/03/WadeAdil25-2.png
ORGANIZER;CN="Wade Tetsuka%2C CPA":MAILTO:wadetetsuka@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250521T130000
DTEND;TZID=America/New_York:20250521T140000
DTSTAMP:20260403T182451
CREATED:20250303T153933Z
LAST-MODIFIED:20250526T104153Z
UID:10000684-1747832400-1747836000@usteducation.org
SUMMARY:Cybersecurity in the Age of Hybrid Work and AI: A Practical Approach
DESCRIPTION:COURSE DESCRIPTION: \nIt is not possible for busy association leaders to keep up with all things cybersecurity\, especially as the rate of technological change continues to increase exponentially. (Case in point: we delivered a session on this very topic in March 2024 and *much* has changed since!) \nEmployees and members are more widely dispersed than ever\, and artificial intelligence has crept its way into all corners of our lives. This course is designed to get you up-to-date on the threats and strategies that matter most in this landscape. \nWe’ll work through real-life examples and clear action items to turn a complex and intimidating subject into one you’re ready to tackle head-on. \n  \nLEARNING OBJECTIVES: \nDescribe the current threat landscape given industry trends such as hybrid work \nExamine the dual role of artificial intelligence in creating and stifling attacks \nIdentify the new best practice baseline for defense and response measures \nIllustrate how to realistically keep pace with cybersecurity long term \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/cybersecurity-in-the-age-of-hybrid-work-and-ai-a-practical-approach/
LOCATION:zoom.us/j/92396415454
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Cybersecurity,Hiring/Retention/HR,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Chris24.png
ORGANIZER;CN="Heinan Landa":MAILTO:hlanda@optimalnetworks.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250522T110000
DTEND;TZID=America/New_York:20250522T120000
DTSTAMP:20260403T182451
CREATED:20250513T154341Z
LAST-MODIFIED:20250526T103818Z
UID:10000716-1747911600-1747915200@usteducation.org
SUMMARY:From Curiosity to Confidence: A Friendly Step-By-Step Guide to Bringing Microsoft Copilot to Your Association
DESCRIPTION:Course Description: \nAI doesn’t have to be overwhelming\, and you don’t need an IT department to start benefiting from it. \n\nIn this gentle\, step-by-step webinar designed for nonprofit and association professionals\, we’ll walk you through how to thoughtfully adopt Microsoft Copilot—even if you’re not a tech expert. Whether you’re curious about what it can do\, worried about where to begin\, or unsure how to make it stick\, this session is here to meet you where you are. \nYou’ll leave with a clear\, jargon-free roadmap that includes: \n\nWhat you need to get started (think: licenses\, privacy\, and simple setup)\nHow to introduce Copilot to your team without fear or confusion\nTips for starting small with a pilot\, then growing at your own pace\nWays to measure success and keep improving without extra burden\n\nOur goal is to make sure you walk away feeling empowered\, informed\, and inspired—with a practical “cookbook” of steps you can start using right away. \nWhether you’re just AI-curious or ready to take the first step\, this session will give you the confidence (and comfort) to begin. \nLearning Objectives: \nDescribe the foundational requirements for implementing Microsoft Copilot\, including licensing\, privacy\, and initial setup. \nExplain how to introduce Copilot to staff in a way that reduces fear and encourages adoption. \nDesign a small-scale pilot approach for rolling out Copilot at your own pace. \nEvaluate success metrics for Copilot adoption and identify ways to iterate without adding burden. \nApply practical steps to begin using Microsoft Copilot in everyday association tasks. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/from-curiosity-to-confidence-a-friendly-step-by-step-guide-to-bringing-microsoft-copilot-to-your-association/
LOCATION:zoom.us/j/99858861925
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/MichaelArt25.png
ORGANIZER;CN="Michael Getter%2C CSM%2C CSPO%2C ITIL v4":MAILTO:mgetter@aam-us.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250528T110000
DTEND;TZID=America/New_York:20250528T120000
DTSTAMP:20260403T182451
CREATED:20250509T155741Z
LAST-MODIFIED:20250528T202425Z
UID:10000713-1748430000-1748433600@usteducation.org
SUMMARY:Unmasking AMS Success: Post-Launch Strategies That Stick
DESCRIPTION:Course Description:  \nAMS adoption isn’t a solo act—it’s a team effort. The real work starts after launch\, and success only comes when the system is fully adopted. Too often\, organizations fall into post-launch traps like shadow systems\, disengaged users\, or missed upgrades. But it doesn’t have to be that way. \nJoin Rebecca Achurch\, CEO of Achurch Consulting\, and special guest Simone Bielsker of American Staffing Association\, to learn how to maintain momentum\, empower staff\, and build a team of internal champions. Our expert panel will share collaborative strategies to keep your AMS evolving with your organization—not working against it. No matter how long it’s been since launch\, this session will help you get more value from your system and your team. \n  \nLearning Objectives: \nFoster a culture of continuous learning and shared ownership \nDevelop a team of internal champions \nApply document creation strategies that your team actually uses \nIdentify and eliminate shadow systems before they take root \nImplement tactics to boost user engagement with feature rollouts and upgrades \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/unmasking-ams-success-developing-post-launch/
LOCATION:zoom.us/j/99182018535
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/RebeccaSimoneMonica25.png
ORGANIZER;CN="Rebecca Achurch":MAILTO:rebecca@achurchconsulting.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250528T130000
DTEND;TZID=America/New_York:20250528T140000
DTSTAMP:20260403T182451
CREATED:20250512T191359Z
LAST-MODIFIED:20250529T154057Z
UID:10000715-1748437200-1748440800@usteducation.org
SUMMARY:Preparing For\, and Landing\, Your First C-Suite or CEO Job
DESCRIPTION:Course Description:  \nIn this webinar\, you’ll hear from C-Suite executives and a recruiter in the association space about how to prepare for and land your dream job in the association and nonprofit industry. During this interactive panel\, you’ll learn:\n \nHow to assess your capabilities objectively\nWhat association and nonprofit boards look for\, when searching for C-Suite candidates\, especially CEO candidates\nHow to create a personal development plan to help you land your next C-Suite role\nWhere and how to search for C-Suite opportunities\nThe role of the recruiter in executive searches\nWays to prepare for your interviews with recruiters and boards\nHow working for an AMC could prepare you for your next C-Suite role\nCommon misconceptions about landing your first CEO job\nPreparing for your first Board meeting after landing that CEO job\n  \nLearning Objectives: \nIdentify the key qualifications and competencies that boards and recruiters seek in C-Suite and CEO candidates.\n \nEvaluate their own readiness for executive roles using frameworks for capability assessment and leadership development.\n \nDevelop a personal career advancement plan that aligns with leadership aspirations in the association or nonprofit sector.\n \nDescribe the executive recruitment process\, including the role of search firms and strategies for effective interview preparation.\n \nDiscuss transition strategies for new CEOs\, including relationship-building with boards and preparing for early leadership milestones.\n \n\n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/preparing-for-and-landing-your-first-c-suite-or-ceo-job/
LOCATION:zoom.us/j/95067388406
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/JoannaJulianTina25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250605T100000
DTEND;TZID=America/Chicago:20250605T164500
DTSTAMP:20260403T182451
CREATED:20250422T145101Z
LAST-MODIFIED:20250529T161749Z
UID:10000704-1749117600-1749141900@usteducation.org
SUMMARY:Summer Symposium Information
DESCRIPTION:Innovation and Disruption  \nDate: June 5th\, 2025 \nTime: 11:00 AM – 4:30 PM (ET) \n**In-person exclusive content 4:45PM-5:45PM (ET) \nLocation: In-person will be held at: \nAdage Technologies\n10 S Riverside Plaza STE 1500\,  \nChicago\, IL 60606 \n  \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Maximizing Member Value with AI: Strategic Approaches for Associations \nCourse Description:  \nTechnology is evolving at lightning speed\, and associations have something truly valuable that general AI models don’t: deep industry knowledge and member expertise. While popular AI tools pull from public data\, your association is in a unique position to use AI strategically and deliver standout value to your members. Join association tech and AI expert Greg Pollack\, VP\, Sales Enablement & Engineering Onboarding at Higher Logic\, to learn how to control and build on the foundation of your own content in today’s fast-paced AI-driven world. \n\nLearning Objectives: \n\nIdentify strategies to compete with AI searches to remain your members’ go-to resource for valuable industry information.\nApply tips to increase the likelihood of your association and resources being found in AI search results.\nExplain the critical role your online community will play in our new AI-influenced landscape.\nEvaluate essential data privacy considerations and ways to stay agile as new challenges and opportunities arise with AI.\n\n\nSpeaker: Greg Pollack\, VP\, Sales Enablement & Engineering Onboarding at Higher Logic \nCAE: Member & Stakeholder Engagement\nNASBA: Business Management & Organization\n\nSession 2: (12:15-1:15 PM ET) Innovation Without the Chaos: Redefining Disruption for Your Association \nCourse Description:  \nDisruption means different things to different organizations. For some associations\, it’s about adopting new AI-driven tools. For others\, it’s breaking free from a clunky CMS or reimagining how education and content are delivered. But real innovation isn’t about chasing shiny objects—it’s about aligning digital efforts with your mission\, your members\, and your capacity.\nIn this interactive session\, we’ll explore how associations of all sizes can define their own version of innovation and disruption—and implement it in a way that’s sustainable and strategic. We’ll share a framework that helps IT\, marketing\, and education teams collaborate around shared goals\, make data-informed decisions\, and stay future-ready. \n\nLearning Objectives: \n\nDefine what “disruption” means for your organization.\nAnalyze examples of successful digital transformation projects from other associations.\nApply tips to avoid burnout and scope creep during redesigns or re-platforming.\nIdentify ways to responsibly leverage AI to enhance—not replace—member experiences.\nUse a checklist to help you assess whether your current systems are holding you back.\n\n\nSpeaker: Jake Toohey\, Director\, Association Practice at Adage Technologies \nCAE: Organizational Strategy \nNASBA: Business Management & Organization \n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET) Culture Eats Innovation for Breakfast \nCourse Description:  \nThe capacity to innovate inside your organization is critical\, but most organizational cultures derail innovation efforts in ways leaders can’t even see. Using research from his new book\, Culture Change Made Easy\, Jamie Notter will break down the key culture patterns that prevent us from unlocking new value through innovation\, and he’ll give you practical tips for changing your culture in ways that support more effective experimentation and learning. Learn how to create a culture where innovation thrives—before it’s too late! \n\nLearning Objectives: \n\n\nDefine what culture is and explain how it operates inside your organization.\nAnalyze patterns within your culture that hinder your ability to effectively carry out the fundamental tasks of innovation.\nDesign strategies to transform culture in ways that foster the behaviors necessary for successful innovation.\n\nSpeaker: Jamie Notter\, Co-Founder at Propel \nCAE: Organizational Strategy \nNASBA: Business Management & Organization \n\nSession 4: (3:30-4:30 PM ET) Combating Disengagement and Creating High-Performing Teams \nCourse Description:  \nDisengagement increases attrition while contributing to poor performance and poor morale\, and is often the result of misalignment\, or misunderstanding\, among leaders\, direct reports and teams. Addressing disengagement can radically decrease the chance of losing talented employees and improve overall workplace culture. This session will focus on helping participants create high-performing individuals and teams by addressing the causes of disengagement and focusing on specific skills for improved performance. \n\nLearning Objectives: \n\n\nExplore the root cause of disengagement\nDiscover the attributes of a high-functioning team\nBuild alignment among you\, your team and your leaders\n\nSpeaker: Steve Hopkins\, Director\, Organizational Performance at Wipfli \nCAE: Organizational Strategy \nNASBA: Personnel/Human Resources \n\n \nIn-Person Exclusive AWTC Panel ::: Session 5: (4:45-5:45 PM ET) \nCourse Description:  \nTechnology and disruption may grab headlines\, but it’s people—leaders\, teams\, and communities—who drive real change. This panel\, hosted by AWTC\, explores how association leaders are navigating AI\, rethinking culture\, and building inclusive\, high-performing teams. Join us for a candid conversation on leading with empathy\, embracing innovation without chaos\, and sustaining momentum through strong peer connections. \n\nLearning Objectives: \n\nBy the end of this session\, participants will be able to: \n\nIdentify key soft skills (e.g.\, empathy\, emotional intelligence\, strategic thinking) that are critical for tech leaders in the age of AI and automation.\nDescribe practical approaches to fostering inclusive innovation teams that include voices from across the organization—not just IT.\nExplore strategies to reshape organizational culture to support agility\, collaboration\, and sustainable innovation.\nEvaluate what makes a high-performing team beyond just results\, including peer support\, emotional intelligence\, and shared purpose.\nReflect on the importance of peer communities in leadership development and resilience during times of disruption.\n\nSpeakers: Michelle Wroblewski from AWTC\, Hilary Marsh from AWTC\, Amanda Heburg from AWTC \nModerated by: Kate Coffey-Bacon\, U.S. Transactions Corp \nCAE: Executive Leadership \nNASBA: Business Management & Organization \n  \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation and Disruption.
URL:https://usteducation.org/event/summer-symposium-information/
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/SS-25-Main-Graphic-1-14-scaled.png
ORGANIZER;CN="Greg Pollack":MAILTO:gpollack@higherlogic.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250605T110000
DTEND;TZID=America/New_York:20250605T163000
DTSTAMP:20260403T182451
CREATED:20250422T150333Z
LAST-MODIFIED:20250602T142828Z
UID:10000705-1749121200-1749141000@usteducation.org
SUMMARY:Summer Symposium: Virtual Registration
DESCRIPTION:Innovation and Disruption  \nDate: June 5th\, 2025 \nTime: 11:00 AM – 4:30 PM (ET) \n**In-person exclusive content 4:45PM-5:45PM (ET) \nLocation: In-person will be held at: \nAdage Technologies\n10 S Riverside Plaza STE 1500\,  \nChicago\, IL 60606 \n \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Maximizing Member Value with AI: Strategic Approaches for Associations \nCourse Description:  \nTechnology is evolving at lightning speed\, and associations have something truly valuable that general AI models don’t: deep industry knowledge and member expertise. While popular AI tools pull from public data\, your association is in a unique position to use AI strategically and deliver standout value to your members. Join association tech and AI expert Greg Pollack\, VP\, Sales Enablement & Engineering Onboarding at Higher Logic\, to learn how to control and build on the foundation of your own content in today’s fast-paced AI-driven world. \n\nLearning Objectives: \n\nIdentify strategies to compete with AI searches to remain your members’ go-to resource for valuable industry information.\nApply tips to increase the likelihood of your association and resources being found in AI search results.\nExplain the critical role your online community will play in our new AI-influenced landscape.\nEvaluate essential data privacy considerations and ways to stay agile as new challenges and opportunities arise with AI.\n\n\nSpeaker: Greg Pollack\, VP\, Sales Enablement & Engineering Onboarding at Higher Logic \nCAE: Member & Stakeholder Engagement\nNASBA: Business Management & Organization\n\nSession 2: (12:15-1:15 PM ET) Innovation Without the Chaos: Redefining Disruption for Your Association \nCourse Description:  \nDisruption means different things to different organizations. For some associations\, it’s about adopting new AI-driven tools. For others\, it’s breaking free from a clunky CMS or reimagining how education and content are delivered. But real innovation isn’t about chasing shiny objects—it’s about aligning digital efforts with your mission\, your members\, and your capacity.\nIn this interactive session\, we’ll explore how associations of all sizes can define their own version of innovation and disruption—and implement it in a way that’s sustainable and strategic. We’ll share a framework that helps IT\, marketing\, and education teams collaborate around shared goals\, make data-informed decisions\, and stay future-ready. \n\nLearning Objectives: \n\nDefine what “disruption” means for your organization.\nAnalyze examples of successful digital transformation projects from other associations.\nApply tips to avoid burnout and scope creep during redesigns or re-platforming.\nIdentify ways to responsibly leverage AI to enhance—not replace—member experiences.\nUse a checklist to help you assess whether your current systems are holding you back.\n\n\nSpeaker: Jake Toohey\, Director\, Association Practice at Adage Technologies \nCAE: Organizational Strategy \nNASBA: Business Management & Organization \n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET) Culture Eats Innovation for Breakfast \nCourse Description:  \nThe capacity to innovate inside your organization is critical\, but most organizational cultures derail innovation efforts in ways leaders can’t even see. Using research from his new book\, Culture Change Made Easy\, Jamie Notter will break down the key culture patterns that prevent us from unlocking new value through innovation\, and he’ll give you practical tips for changing your culture in ways that support more effective experimentation and learning. Learn how to create a culture where innovation thrives—before it’s too late! \n\nLearning Objectives: \n\n\nDefine what culture is and explain how it operates inside your organization.\nAnalyze patterns within your culture that hinder your ability to effectively carry out the fundamental tasks of innovation.\nDesign strategies to transform culture in ways that foster the behaviors necessary for successful innovation.\n\nSpeaker: Jamie Notter\, Co-Founder at Propel \nCAE: Organizational Strategy \nNASBA: Business Management & Organization \n\nSession 4: (3:30-4:30 PM ET) Combating Disengagement and Creating High-Performing Teams \nCourse Description:  \nDisengagement increases attrition while contributing to poor performance and poor morale\, and is often the result of misalignment\, or misunderstanding\, among leaders\, direct reports and teams. Addressing disengagement can radically decrease the chance of losing talented employees and improve overall workplace culture. This session will focus on helping participants create high-performing individuals and teams by addressing the causes of disengagement and focusing on specific skills for improved performance. \n\nLearning Objectives: \n\n\nExplore the root cause of disengagement\nDiscover the attributes of a high-functioning team\nBuild alignment among you\, your team and your leaders\n\nSpeaker: Steve Hopkins\, Director\, Organizational Performance at Wipfli \nCAE: TBA \nNASBA: TBA \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation and Disruption.
URL:https://usteducation.org/event/summer-symposium-virtual-registration/
LOCATION:zoom.us/j/93647235006
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Growth/Sales,Marketing/Member Engagement,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Chicago-1-scaled.png
ORGANIZER;CN="Greg Pollack":MAILTO:gpollack@higherlogic.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250605T110000
DTEND;TZID=America/New_York:20250605T174500
DTSTAMP:20260403T182451
CREATED:20250422T152937Z
LAST-MODIFIED:20250602T142523Z
UID:10000706-1749121200-1749145500@usteducation.org
SUMMARY:Summer Symposium: In-Person Registration
DESCRIPTION:Innovation and Disruption  \nDate: June 5th\, 2025 \nTime: 11:00 AM – 4:30 PM (ET) \n**In-person exclusive content 4:45PM-5:45PM (ET) \nLocation: In-person will be held at: \nAdage Technologies\n10 S Riverside Plaza STE 1500\,  \nChicago\, IL 60606 \n \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Maximizing Member Value with AI: Strategic Approaches for Associations \nCourse Description:  \nTechnology is evolving at lightning speed\, and associations have something truly valuable that general AI models don’t: deep industry knowledge and member expertise. While popular AI tools pull from public data\, your association is in a unique position to use AI strategically and deliver standout value to your members. Join association tech and AI expert Greg Pollack\, VP\, Sales Enablement & Engineering Onboarding at Higher Logic\, to learn how to control and build on the foundation of your own content in today’s fast-paced AI-driven world. \n\nLearning Objectives: \n\nIdentify strategies to compete with AI searches to remain your members’ go-to resource for valuable industry information.\nApply tips to increase the likelihood of your association and resources being found in AI search results.\nExplain the critical role your online community will play in our new AI-influenced landscape.\nEvaluate essential data privacy considerations and ways to stay agile as new challenges and opportunities arise with AI.\n\n\nSpeaker: Greg Pollack\, VP\, Sales Enablement & Engineering Onboarding at Higher Logic \nCAE: Member & Stakeholder Engagement\nNASBA: Business Management & Organization\n\nSession 2: (12:15-1:15 PM ET) Innovation Without the Chaos: Redefining Disruption for Your Association \nCourse Description:  \nDisruption means different things to different organizations. For some associations\, it’s about adopting new AI-driven tools. For others\, it’s breaking free from a clunky CMS or reimagining how education and content are delivered. But real innovation isn’t about chasing shiny objects—it’s about aligning digital efforts with your mission\, your members\, and your capacity.\nIn this interactive session\, we’ll explore how associations of all sizes can define their own version of innovation and disruption—and implement it in a way that’s sustainable and strategic. We’ll share a framework that helps IT\, marketing\, and education teams collaborate around shared goals\, make data-informed decisions\, and stay future-ready. \n\nLearning Objectives: \n\nDefine what “disruption” means for your organization.\nAnalyze examples of successful digital transformation projects from other associations.\nApply tips to avoid burnout and scope creep during redesigns or re-platforming.\nIdentify ways to responsibly leverage AI to enhance—not replace—member experiences.\nUse a checklist to help you assess whether your current systems are holding you back.\n\n\nSpeaker: Jake Toohey\, Director\, Association Practice at Adage Technologies \nCAE: Organizational Strategy \nNASBA: Business Management & Organization \n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET) Culture Eats Innovation for Breakfast \nCourse Description:  \nThe capacity to innovate inside your organization is critical\, but most organizational cultures derail innovation efforts in ways leaders can’t even see. Using research from his new book\, Culture Change Made Easy\, Jamie Notter will break down the key culture patterns that prevent us from unlocking new value through innovation\, and he’ll give you practical tips for changing your culture in ways that support more effective experimentation and learning. Learn how to create a culture where innovation thrives—before it’s too late! \n\nLearning Objectives: \n\n\nDefine what culture is and explain how it operates inside your organization.\nAnalyze patterns within your culture that hinder your ability to effectively carry out the fundamental tasks of innovation.\nDesign strategies to transform culture in ways that foster the behaviors necessary for successful innovation.\n\nSpeaker: Jamie Notter\, Co-Founder at Propel \nCAE: Organizational Strategy \nNASBA: Business Management & Organization \n\nSession 4: (3:30-4:30 PM ET) Combating Disengagement and Creating High-Performing Teams \nCourse Description:  \nDisengagement increases attrition while contributing to poor performance and poor morale\, and is often the result of misalignment\, or misunderstanding\, among leaders\, direct reports and teams. Addressing disengagement can radically decrease the chance of losing talented employees and improve overall workplace culture. This session will focus on helping participants create high-performing individuals and teams by addressing the causes of disengagement and focusing on specific skills for improved performance. \n\nLearning Objectives: \n\n\nExplore the root cause of disengagement\nDiscover the attributes of a high-functioning team\nBuild alignment among you\, your team and your leaders\n\nSpeaker: Steve Hopkins\, Director\, Organizational Performance at Wipfli \nCAE: TBA \nNASBA: TBA \n\n \n  \nIn-Person Exclusive AWTC Panel ::: Session 5: (4:45-5:45 PM ET) \nCourse Description: \nTechnology and disruption may grab headlines\, but it’s people—leaders\, teams\, and communities—who drive real change. This panel\, hosted by AWTC\, explores how association leaders are navigating AI\, rethinking culture\, and building inclusive\, high-performing teams. Join us for a candid conversation on leading with empathy\, embracing innovation without chaos\, and sustaining momentum through strong peer connections. \n\nLearning Objectives: \n\nBy the end of this session\, participants will be able to: \n\nIdentify key soft skills (e.g.\, empathy\, emotional intelligence\, strategic thinking) that are critical for tech leaders in the age of AI and automation.\nDescribe practical approaches to fostering inclusive innovation teams that include voices from across the organization—not just IT.\nExplore strategies to reshape organizational culture to support agility\, collaboration\, and sustainable innovation.\nEvaluate what makes a high-performing team beyond just results\, including peer support\, emotional intelligence\, and shared purpose.\nReflect on the importance of peer communities in leadership development and resilience during times of disruption.\n\nSpeakers: Michelle Wroblewski from AWTC\, Hilary Marsh from AWTC\, Amanda Heburg from AWTC \nModerated by: Kate Coffey-Bacon\, U.S. Transactions Corp \nCAE: Executive Leadership \nNASBA: Business Management & Organization \n  \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation and Disruption.
URL:https://usteducation.org/event/summer-symposium-in-person-registration/
LOCATION:Adage Technologies 10 S Riverside Plaza STE 1500\, Chicago\, IL 60606\, 10 S Riverside Plaza STE 1500\, Chicago\, IL\, 60606\, United States
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Growth/Sales,Marketing/Member Engagement,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Chicago-3-scaled.png
ORGANIZER;CN="Greg Pollack":MAILTO:gpollack@higherlogic.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250610T130000
DTEND;TZID=America/New_York:20250610T140000
DTSTAMP:20260403T182451
CREATED:20250411T110158Z
LAST-MODIFIED:20250611T094309Z
UID:10000698-1749560400-1749564000@usteducation.org
SUMMARY:AI in Hiring: Why Human Resources Is Still Human
DESCRIPTION:Course Description:  \nArtificial Intelligence is rapidly transforming the hiring landscape—from resume screening and candidate sourcing to interview scheduling and skills assessments. But while AI can streamline processes and enhance efficiency\, it’s no replacement for the human touch. In this session\, Jaime Hirschfeld\, Director of Client Sales and Services at FlexProfessionals\, will explore how organizations can use AI tools to enhance\, not replace\, the relationships and insights that drive effective hiring. \nDrawing on her experience at FlexProfessionals\, Jaime will share real-world examples and best practices for balancing technology with the empathy\, intuition\, and judgment that only humans bring to hiring. \nWhether you’re an HR leader\, recruiter\, or business executive\, you’ll leave this session with a deeper understanding of how to leverage AI responsibly\, partner effectively with staffing firms\, and keep the “human” at the center of human resources. \n  \nLearning Objectives: \nUnderstand the current and emerging uses of AI in the hiring process and how it impacts recruiting workflows. \nIdentify the limitations and potential risks of AI in hiring\, including bias\, privacy concerns\, and candidate experience. \nLearn strategies for integrating AI tools while maintaining a human-centered approach to ensure ethical\, inclusive\, and effective hiring. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/ai-in-hiring-why-human-resources-is-still-human/
LOCATION:zoom.us/j/95575593577
CATEGORIES:ASSOCIATIONS & NONPROFITS,Hiring/Retention/HR,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Jaime25.png
ORGANIZER;CN="Jaime Hirschfeld":MAILTO:jaime@flexprofessionalsllc.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250611T110000
DTEND;TZID=America/New_York:20250611T120000
DTSTAMP:20260403T182451
CREATED:20250509T154029Z
LAST-MODIFIED:20250612T111122Z
UID:10000712-1749639600-1749643200@usteducation.org
SUMMARY:What’s Working Now: 5 Proven Campaigns to Drive Member Engagement
DESCRIPTION:Course Description:  \nLet’s talk member engagement that actually moves the needle. In this webinar\, we’ll walk through five real-world membership campaigns—from renewals and re-engagement to acquisition—that delivered impressive results. You’ll see how organizations are using timely\, conversational outreach to connect with members in meaningful ways (and get measurable ROI). Whether you’re focused on growth\, retention\, or just trying to better engage your audience\, you’ll leave with proven ideas to bring your membership strategy to life. \n  \nLearning Objectives: \nImplement timely\, conversational engagement to increase membership renewals \nApply strategies to re-engage lapsed members and bring them back into your community \nLeverage in-person events and conferences to build lasting member connections \nUtilize web engagement tools to support member acquisition campaigns \nIdentify and measure influenced engagement across touchpoints \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/whats-working-now-5-proven-campaigns-to-drive-member-engagement/
LOCATION:zoom.us/j/93655847044
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/Ryan25.png
ORGANIZER;CN="Ryan Graham":MAILTO:ryan@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250611T130000
DTEND;TZID=America/New_York:20250611T140000
DTSTAMP:20260403T182451
CREATED:20250517T131717Z
LAST-MODIFIED:20250530T132707Z
UID:10000717-1749646800-1749650400@usteducation.org
SUMMARY:How Are Executive Orders Impacting Associations? A Real-Time Check-in With Association Leaders
DESCRIPTION:Course Description:  \nFive months into a new administration\, executive orders are rolling out fast and the ripple effects are hitting associations in very different ways. Some are in reaction mode. Others are taking bold stands. Most are somewhere in between. \nIn this interactive panel discussion\, Matrix Group CEO Joanna Pineda will facilitate a real-time check-in with association executives from across different industries. They’ll share how the latest executive orders are impacting their work\, their members\, and their missions and what they’re doing about it. \n\nCome join to hear directly from association leaders AND add your voice! We’ll kick this session off with remarks from the panel and then open up the discussion to the audience.\n \nLearning Objectives: \n  \nExplain the latest Executive Orders and their impact on associations\, including DEI programs\, employment policies\, and federal funding requirements.  \n \nEvaluate your association’s policies and programs to identify areas of potential legal\, financial\, or operational risk.  \n \nIdentify and implement actionable steps to update governance practices\, adjust policies\, and ensure compliance while maintaining your association’s mission and commitments.
URL:https://usteducation.org/event/how-are-executive-orders-impacting-associations-a-real-time-check-in-with-association-leaders/
LOCATION:zoom.us/j/91364750986
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/JoannaMatthewLindaTip25-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250612T110000
DTEND;TZID=America/New_York:20250612T120000
DTSTAMP:20260403T182451
CREATED:20250326T194224Z
LAST-MODIFIED:20250613T094648Z
UID:10000690-1749726000-1749729600@usteducation.org
SUMMARY:Event Marketing Mastery: Turning Conferences Into Revenue Generators
DESCRIPTION:Course Description:  \nDiscover how to optimize your event marketing strategy for maximum ROI. From setting clear goals and leveraging interactive booth experiences to making meaningful connections on the ground\, learn how to transform event participation into measurable pipeline impact. \nGet practical tips on planning ahead\, tracking success metrics\, and balancing relationship-building with lead generation. Perfect for marketers looking to make the most of their conference budgets. And bonus: I’ll share my tested template for success. \n  \nLearning Objectives: \nDefine clear\, measurable objectives that tie event participation directly to pipeline impact. \nDevelop strategies for creating interactive booth experiences and fostering meaningful in-person connections that drive real results. \nApply practical methods for tracking key success metrics\, proving ROI\, and continuously improving your event marketing strategy. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/event-marketing-mastery-turning-conferences-into-revenue-generators/
LOCATION:zoom.us/j/97013329997
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Sam25.png
ORGANIZER;CN="Sam Bush":MAILTO:ambusheddigital@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250612T130000
DTEND;TZID=America/New_York:20250612T140000
DTSTAMP:20260403T182451
CREATED:20250331T124913Z
LAST-MODIFIED:20250613T102847Z
UID:10000694-1749733200-1749736800@usteducation.org
SUMMARY:Broadcast to Breakthrough: Turning Webinars Into Engagement Powerhouses
DESCRIPTION:Course Description:  \n  \nIn today’s crowded digital landscape\, hosting a webinar is just the beginning. How do you ensure your efforts translate into meaningful engagement and lasting impact? This panel of B2B marketers will share proven strategies for making your webinar the springboard for deeper connections\, building brand loyalty\, and driving measurable results. Discover actionable tactics to nurture leads\, foster meaningful post-event interactions\, and stand out in a competitive market. This engaging session will equip you with the tools to turn one-time attendees into long-term relationships. \n  \nLearning Objectives: \n  \nAnalyze the full potential of webinars as a launchpad for ongoing engagement. \nApply practical strategies to nurture leads post-webinar and drive conversions. \nDevelop content and follow-up processes that keep your brand top of mind. \nImplement personalization techniques for attendee engagement and retention. \nAssess webinar success and ROI post-event using metrics. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/broadcast-to-breakthrough-turning-webinars-into-engagement-powerhouses/
LOCATION:zoom.us/j/95421081263
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing,Marketing/Member Engagement,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/03/KateSamMary24-1.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250617T110000
DTEND;TZID=America/New_York:20250617T120000
DTSTAMP:20260403T182451
CREATED:20250610T184307Z
LAST-MODIFIED:20250618T135737Z
UID:10000722-1750158000-1750161600@usteducation.org
SUMMARY:From Hidden Gem to Headline Maker: Becoming the Go-to Source Through Earned Media
DESCRIPTION:Course Description:  \nIn a crowded media landscape\, associations and nonprofits must not only compete for attention but also assert themselves as credible sources of industry insight. This webinar will explore the essential strategies that associations/nonprofits can use to become recognized media authorities. From crafting compelling narratives to nurturing meaningful media relationships\, attendees will learn how to create high-value\, newsworthy content that captures the attention of top-tier journalists. \nWhether you’re new to media outreach or looking to refine your existing approach\, this session provides a blueprint for increasing your organization’s earned media impact. \n  \nLearning Objectives: \nIdentify key components of a PR strategy that positions associations as thought leaders. \nAnalyze techniques for tailoring media pitches to align with journalists’ needs and news cycles. \nApply practical tips for building and maintaining a curated media list that drives ongoing coverage. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/from-hidden-gem-to-headline-maker-becoming-the-go-to-source-through-earned-media/
LOCATION:zoom.us/j/95654356773
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/Colleen25.png
ORGANIZER;CN="Colleen Gallagher":MAILTO:cgallagher@onwrdupwrd.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250617T130000
DTEND;TZID=America/New_York:20250617T140000
DTSTAMP:20260403T182451
CREATED:20250604T183358Z
LAST-MODIFIED:20250618T140820Z
UID:10000720-1750165200-1750168800@usteducation.org
SUMMARY:18 Ways to Take Your Newsletter to the Next Level
DESCRIPTION:Course Description:  \nThis practical and insightful webinar explores 18 actionable strategies to enhance your email newsletter’s effectiveness. The session covers everything from content curation and personalization to automation\, design best practices\, and engagement tactics. Whether you’re building a newsletter from scratch or looking to boost performance\, the hosts provide tips\, tools\, and real-life examples to help organizations grow their audience\, increase open rates\, and drive meaningful results. \n  \nLearning Objectives: \nApply strategies to improve newsletter performance through smarter content\, design\, and automation—no major overhaul required. \nEvaluate opportunities to use AI and personalization to help you deliver more relevant content to each subscriber\, increasing engagement and retention. \nBalance curated and original content to keep your newsletter fresh and valuable. \nUnderstand key design and layout best practices that improve readability\, click-through rates\, and mobile responsiveness. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/18-ways-to-take-your-newsletter-to-the-next-level/
LOCATION:zoom.us/j/94135332068
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/Molly25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250624T110000
DTEND;TZID=America/New_York:20250624T120000
DTSTAMP:20260403T182451
CREATED:20250327T132253Z
LAST-MODIFIED:20250625T103444Z
UID:10000692-1750762800-1750766400@usteducation.org
SUMMARY:Executive Compensation and Other Employee Benefit Considerations in NFPs
DESCRIPTION:Course Description:  \n  \nThis session is designed to focus on the different types of executive compensation and employee benefits that are commonly encountered at not-for-profit organizations such as 457(b)\, 457(f) and other deferred compensation agreements. The session will provide background on these types of compensation vehicles and review both accounting and reporting for such plans\, including review of specific Form 990 considerations. \n  \nLearning Objectives: \n  \nIdentify types of executive compensation and other employee benefits \nAnalyze accounting and financial reporting requirements for executive compensation and employee benefits in not-for-profit organizations.- Form 990 Schedule J and other disclosures \nInterpret Form 990 Schedule J and other required disclosures related to executive compensation and benefit plans. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/executive-compensation-and-other-employee-benefit-considerations-in-nfps/
LOCATION:zoom.us/j/93866991807
CATEGORIES:Accounting,ASSOCIATIONS & NONPROFITS,Finance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Rebecca25.png
ORGANIZER;CN="Rebecca Horton":MAILTO:rebecca@oconnorcs.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250624T130000
DTEND;TZID=America/New_York:20250624T140000
DTSTAMP:20260403T182451
CREATED:20250428T203021Z
LAST-MODIFIED:20250429T164130Z
UID:10000709-1750770000-1750773600@usteducation.org
SUMMARY:Update on Executive Actions Affecting Federally Funded Nonprofits
DESCRIPTION:Course Description:  \nJoin us for an in-depth webinar tailored to nonprofit leaders and grants professionals navigating the evolving federal policy landscape. This session will provide an overview of critical Executive Orders\, their implementation and impact on nonprofits. Finally\, the webinar will explore proactive strategies that nonprofit leaders can adopt in response to these significant changes\, empowering organizations to adapt effectively while continuing to fulfill their missions. \n  \nLearning Objectives: \nIdentify important Executive Orders implementing revised policy for federally funded nonprofits and agency approaches to implementation. \nExplain federal rights to update terms and conditions of awards\, as well as terminate federal awards that “no longer effectuates agency priorities.” \nEvaluate key underlying federal civil rights laws implicated by certain of the Executive Orders and discuss practical compliance considerations. \nDevelop strategies for nonprofit leaders to respond effectively to the changing federal landscape.
URL:https://usteducation.org/event/update-on-executive-actions-affecting-federally-funded-nonprofits/
LOCATION:zoom.us/j/99418815660
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Chris24-1.png
ORGANIZER;CN="Tip Tucker Kendall":MAILTO:tip@ngma.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250625T110000
DTEND;TZID=America/New_York:20250625T120000
DTSTAMP:20260403T182451
CREATED:20250604T175939Z
LAST-MODIFIED:20250626T085304Z
UID:10000719-1750849200-1750852800@usteducation.org
SUMMARY:How to Win: Be a Category of One (Leadership for SMBs and Entrepreneurs)
DESCRIPTION: \nCPE Eligible\nCAE Eligible\n  \n  \n  \nCourse Description:  \nPart 2 of a 2-part Leadership & Learning Webinar. \nElevate your organization with insights designed for SMB leaders\, executives\, managers\, and entrepreneurs. This session covers five essential areas to become a Category of One where you Win by not competing. Some of these principles you may already follow\, others may surprise you and may provide new insight. \nI. Work on Yourself – Prioritizing self-development enables you to inspire and drive change. \n\nII. Build Organizational Culture – Culture shapes employee interactions and productivity. Learn to align culture with your mission\, enhancing engagement and strategic focus. \n\nIII. Use Atomic Habits – Small improvements\, as outlined in Atomic Habits\, create lasting growth and organizational success. \n\nIV. Focus on a Niche – Stand out by targeting a specific market segment\, appealing to the emotional triggers of your audience. \n\nV. Create a Compelling Saga – Develop a narrative that aligns your team with your vision\, building motivation and unity. \nThis session offers real-world examples\, videos\, and interactive discussions. Discover strategies to position your organization as a “category of one” and unlock new leadership potential! \n  \nLearning Objectives: \nLearn about key leadership principles including: \n\nHow to Win by not competing \n\nPrioritizing your own professional development \n\nA framework for building organizational culture \n\nUnderstand how small daily improvements lead to exponential growth \n\nHow to define your niche focus \n\nWhy having a compelling saga is critical to effective leadership \n\n \n\n\n\n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n\n\n 
URL:https://usteducation.org/event/how-to-win-be-a-category-of-one-leadership-for-smbs-and-entrepreneurs-4/
LOCATION:zoom.us/j/93339389515
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Wade25.png
ORGANIZER;CN="Wade Tetsuka%2C CPA":MAILTO:wadetetsuka@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250625T130000
DTEND;TZID=America/New_York:20250625T140000
DTSTAMP:20260403T182451
CREATED:20250612T180307Z
LAST-MODIFIED:20250626T130626Z
UID:10000723-1750856400-1750860000@usteducation.org
SUMMARY:How to Pick the Right AMS: 5 Secrets to Make Your Search Easy\, Fast\, and Stress-Free
DESCRIPTION:Course Description:  \nWhen the words “We need a new AMS” send a wave of anxiety through your office\, it’s important to know where and how to start your search. \nIn this session\, we will guide you through 5 proven strategies that will strip away confusion and put you firmly in control of the process. You’ll leave with an easy-to-implement checklist that everyone from front-line staff to the board can understand\, and you’ll discover how to focus only on the requirements that truly matter\, shaving weeks off your timeline while protecting your sanity. \nIt’s a new world of tech right now\, so don’t go on an AMS selection journey without the most recent insights from veteran industry experts. \n  \nLearning Objectives: \nPrioritize system requirements by distinguishing essential needs from “nice-to-haves” to support member value and operational efficiency. You’ll learn a clear method for ranking requirements so the team focuses on what truly drives member value and operational efficiency—not on flashy extras. \nEvaluate vendor communications and cut through demo hype. You’ll be able to spot red-flag claims\, ask the right questions\, and judge whether a platform can handle your trickiest workflows. \nSynthesize diverse staff opinions into decisive\, data-backed choices. You’ll discover a simple framework to gather feedback and convert it into consensus without endless meetings. \nPlan stakeholder engagement strategies—and keep projects on track. You’ll understand when and how to involve executives\, power users\, and light users so there are no last-minute objections and the selection stays on schedule. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/how-to-pick-the-right-ams-5-secrets-to-make-your-search-easy-fast-and-stress-free/
LOCATION:zoom.us/j/97432322303
CATEGORIES:Association IT,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/DavidVanessa25-1.png
ORGANIZER;CN="David Schulman":MAILTO:david@beacontechresearch.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250626T110000
DTEND;TZID=America/New_York:20250626T120000
DTSTAMP:20260403T182451
CREATED:20250509T152956Z
LAST-MODIFIED:20250627T163450Z
UID:10000711-1750935600-1750939200@usteducation.org
SUMMARY:Become a Social Media Sales Warrior: Tactics for Outmaneuvering\, Outconnecting\, and Outclosing
DESCRIPTION:Course Description:  \nIn the modern battlefield of sales\, social media is your war zone\, and your keyboard is your sword. If you are ready to go beyond passive posts and actually convert\, then it’s time to become a Social Media Sales Warrior—armed with intelligence\, strategy\, and fearless engagement. \n  \nLearning Objectives: \nBy the end of this session\, participants will be able to: \nUnderstand the Core Principles of Social Selling \no Define what it means to be a “Social Media Sales Warrior” in today’s competitive digital marketplace.\no Distinguish between passive social presence and active social selling. \nIdentify and Leverage Key Decision-Makers via Social Media \no Locate and engage with social media managers\, gatekeepers\, and influencers within target organizations.\no Build rapport to extract relevant insights without direct pitching. \nApply Strategic Tagging and Engagement Tactics \no Use tagging\, comments\, and shares to increase visibility and initiate contact with prospects.\no Understand when and how to tag appropriately to prompt engagement and deepen relationships. \nExtract Intelligence from Prospect Activity and Engagement Patterns \no Analyze likes\, shares\, and comments to identify prospect interests\, pain points\, and buying readiness.\no Use tools and features (e.g.\, LinkedIn filters\, Facebook post insights) to track digital body language. \nCreate Content That Drives Conversations and Conversions \no Craft compelling stories\, case studies\, and value-driven posts that generate inbound interest.\no Use content as a drip strategy to guide prospects through the sales funnel. \nNavigate Digital Communities and Groups for Strategic Positioning \no Identify relevant groups and forums where target audiences engage.\no Contribute meaningfully to build visibility and thought leadership within niche communities. \nDevelop and Maintain a Sales-Oriented Social Media Routine \no Build a repeatable system for daily/weekly prospecting\, posting\, and relationship building.\no Incorporate tools to track engagement\, schedule posts\, and follow up effectively. \n\nUnderstand the Ethical Boundaries of Social Selling \no Recognize the difference between strategic social selling and intrusive behavior.\no Apply best practices to maintain professionalism\, authenticity\, and trust. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/become-a-social-media-sales-warrior-tactics-for-outmaneuvering-outconnecting-and-outclosing/
LOCATION:zoom.us/j/99292129648
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/Justin-25.png
ORGANIZER;CN="Justin Goldstein%2C CAE":MAILTO:Justin.Goldstein18@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250709T110000
DTEND;TZID=America/New_York:20250709T120000
DTSTAMP:20260403T182451
CREATED:20250411T064223Z
LAST-MODIFIED:20250710T135722Z
UID:10000697-1752058800-1752062400@usteducation.org
SUMMARY:The Growth Mindset: How Nonprofits Can Thrive Despite Limited Resources
DESCRIPTION:Course Description:  \nMany nonprofit leaders assume that limited resources mean limited growth—but that doesn’t have to be the case. This session will shift your mindset and provide actionable insights to help you grow revenue and engagement by aligning your team\, understanding your audience\, and crafting outcome-driven strategies. Walk away with a clear framework to break free from stagnation and accelerate your organization’s success. \n  \nLearning Objectives: \nEvaluate strategies to drive growth and deliver results that exceed stakeholders’ expectations. \nDevelop growth-oriented mindsets and well-aligned teams. \nAnalyze members’ motivations and deepen understanding. \nDesign products and services that address members’ priorities. \nEstablish outcomes-focused strategies and high-impact go-to-market plans that inspire members and bolster brand prestige. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/the-growth-mindset-how-nonprofits-can-thrive-despite-limited-resources/
LOCATION:zoom.us/j/93348365694
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Henry25.png
ORGANIZER;CN="Henry Stoever":MAILTO:Henry@WindsorStrategy.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250709T130000
DTEND;TZID=America/New_York:20250709T140000
DTSTAMP:20260403T182451
CREATED:20250630T164307Z
LAST-MODIFIED:20250714T192505Z
UID:10000727-1752066000-1752069600@usteducation.org
SUMMARY:Lights\, Camera\, Impact: Sharpening Your Video Skills for Success
DESCRIPTION:Free CPE Credit\nFree CAE Credit\n  \nCOURSE DESCRIPTION: \nIn a digital-first world\, effective video communication is essential. Join us for a dynamic\, one-hour workshop designed to enhance your video presentation skills. Whether it’s live meetings on Zoom/Teams or creating asynchronous content for social media or internal communications\, this session will empower you to deliver your message with clarity\, confidence\, and professionalism. Through practical exercises and expert guidance\, you’ll learn the art of being articulate and authoritative on camera\, ensuring your video content stands out. \n  \nLEARNING OBJECTIVES: \nDevelop Confident On-Camera Presence: Learn techniques to present yourself confidently and professionally in any video setting\, from live meetings to recorded content. \nCraft Succinct and Impactful Messages: Gain insights into structuring your communication to be clear\, concise\, and compelling\, keeping your audience engaged. \nHands-On Practice and Feedback: Engage in interactive exercises to practice your new skills\, receiving real-time feedback to refine your video communication techniques. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n\n \n  \n\n\n  \n\n\n \n 
URL:https://usteducation.org/event/lights-camera-impact-sharpening-your-video-skills-for-success-2/
LOCATION:zoom.us/j/99462129288
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/Michael-Boarder-1.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250715T110000
DTEND;TZID=America/New_York:20250715T120000
DTSTAMP:20260403T182451
CREATED:20241206T173712Z
LAST-MODIFIED:20250716T135336Z
UID:10000650-1752577200-1752580800@usteducation.org
SUMMARY:Combining Business Central and Customer Experience (CRM)
DESCRIPTION:This event is eligible for CPE Credit only~ \n  \nCourse Description:  \nWe will explore options for using Business Central and Customer Experience together. This will include how the systems can share data and how that sharing can be managed. \n  \nLearning Objectives: \nUnderstand licensing options \nEvaluate options for connecting BC and CE (CRM) \nExplain Best Practices \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/combining-business-central-and-customer-experience-crm/
LOCATION:zoom.us/j/96060534312
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Andrew24.png
ORGANIZER;CN="Andrew Good":MAILTO:agood@libertygrove.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250715T130000
DTEND;TZID=America/New_York:20250715T140000
DTSTAMP:20260403T182451
CREATED:20250630T171649Z
LAST-MODIFIED:20250716T155438Z
UID:10000730-1752584400-1752588000@usteducation.org
SUMMARY:The Association Marketing Manifesto - Live\, Part 1: The Growth Mindset Shift: Why Marketing Is at the Heart of Association Strategy
DESCRIPTION:Course Description:  \nPart 1 of a 3-part Series \nThis opening session of the three-part webinar series\, The Association Marketing Manifesto – Live\, reframes the role of marketing in the association space\, challenging the long-held perception of marketing as a cost center or order-taker. You will explore how associations mirror recurring revenue models like software businesses—and why expanding into this mindset is the key to strategic\, sustainable growth. Join Brianne to examine the cultural and structural shifts required to position marketing as a high-impact growth driver instead of a reactive\, internal service department. \n  \nLearning Objectives: \nUnderstand how recurring revenue models (like SaaS) apply to associations—and what this means for membership marketing. \nIdentify the organizational behaviors and cultural norms that hold marketing back. \nDiscover how reframing marketing as a growth engine can unlock clarity\, alignment\, and measurable results. \nTo see the recorded webinar\, click here
URL:https://usteducation.org/event/the-association-marketing-manifesto-live-part-1-the-growth-mindset-shift-why-marketing-is-at-the-heart-of-association-strategy/
LOCATION:zoom.us/j/92464341200
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/Brianne25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250716T130000
DTEND;TZID=America/New_York:20250716T140000
DTSTAMP:20260403T182451
CREATED:20250415T181526Z
LAST-MODIFIED:20250716T205430Z
UID:10000703-1752670800-1752674400@usteducation.org
SUMMARY:Lean at 10: Lessons Learned
DESCRIPTION:Course Description:  \nAssociation execs are always on the lookout for good ideas for new programs\, products\, and services\, and once we think we have one\, we want to build it as quickly and efficiently as possible. What are the challenges associations face in developing their ideas? How can lean startup methodology help? How do you effectively harness your team’s creativity and resourcefulness to ensure that you’re delivering a solution your audiences will need\, use\, and pay for? What is the role of organizational culture in working in new ways to gain new insights? What tools exist to help association execs guide their teams through the culture change they’ll need to embrace to be effective? \n  \nLearning Objectives: \nExplain the key concepts and tools of lean startup methodology. \nAnalyze case studies from association executives applying lean startup methodology to their product development processes. \nIdentify cultural challenges associated with implementing lean startup principles and apply tools to navigate those challenges within their own organizations. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/lean-at-10-lessons-learned/
LOCATION:zoom.us/j/94908244848
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/ElizabethJamieChrissyTiffany25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250717T110000
DTEND;TZID=America/New_York:20250717T120000
DTSTAMP:20260403T182451
CREATED:20250526T125622Z
LAST-MODIFIED:20250718T132151Z
UID:10000718-1752750000-1752753600@usteducation.org
SUMMARY:AEO + GEO: The Future of SEO in an AI World
DESCRIPTION:Course Description:  \nAs AI transforms how people search\, is your association ready to keep up? The future of SEO isn’t just about keywords and rankings anymore\, it’s about showing up in the answers AI delivers. That’s where Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) come in. \nAEO turns your content into direct\, reliable answers that AI prioritizes across voice assistants and search platforms. GEO takes it further—making your content more likely to be pulled into AI-generated responses and summaries in tools like ChatGPT and Google’s AI Overviews. Together\, they represent a new approach to SEO\, built for how information is found in today’s increasingly AI-driven world. \nIn this session\, we’ll explore how AEO and GEO can give your association a powerful edge. You’ll learn how to turn your existing resources into content that AI recognizes\, trusts\, and surfaces—so your organization becomes the answer\, wherever your audience is searching. \n  \nLearning Objectives: \nUnderstand how AI is changing search—and why AEO and GEO are the next evolution of SEO strategy \nApply practical techniques to turn your content into direct answers AI tools can find\, trust\, and feature \nUse AEO and GEO to boost your association’s authority\, increase member engagement\, and stay front and center in an answers-first world \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/aeo-geo-the-future-of-seo-in-an-ai-world/
LOCATION:zoom.us/j/93051313220
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/JoannaLeah25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250717T130000
DTEND;TZID=America/New_York:20250717T140000
DTSTAMP:20260403T182451
CREATED:20250701T182329Z
LAST-MODIFIED:20250718T132205Z
UID:10000731-1752757200-1752760800@usteducation.org
SUMMARY:The AI Shift: ChatGPT Has Rewired Members’ Web Habits. Here’s How to Adapt.
DESCRIPTION:Course Description:  \nMost association websites were built for a pre-AI era and are at serious risk of falling behind quickly. \nGenerative AI and tools like ChatGPT have introduced new habits: visitors expect to search with full-sentence questions\, they want concise summaries before committing to long pages\, and they assume each page will instantly suggest the next best action tailored to their needs \nWhen your association’s website falls short of these expectations\, the consequences include declining event registrations\, an uptick in “I can’t find it” phone calls\, and prospects choosing alternative online communities. \nThis webinar explains how these AI-driven behaviors are reshaping the fundamentals of web strategy for associations. \nWe will discuss practical adjustments that can be scheduled within typical budget and staffing limits\, along with a longer-term view of deeper AI integrations and the metrics that best demonstrate progress to leadership. \n  \nLearning Objectives: \nDiscover what your association “superpower” is and why it’s even more useful in the post-AI world\n \nUnderstand why your members’ behavior is changing and what new capabilities will be needed for the next version of your website\n \nUnderstand how the digital world is fundamentally different post-AI and why your website’s member wall is critical for member value\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-ai-shift-chatgpt-has-rewired-members-web-habits-heres-how-to-adapt/
LOCATION:zoom.us/j/98918467301
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/John25.png
ORGANIZER;CN="John Hooley":MAILTO:john@site-steward.com
END:VEVENT
END:VCALENDAR