Engaging With a Multi-Generational Membership Course
2025-09-02 13:00 - 14:00 (America/New_York) | zoom.us/j/96158029441
Engaging With a Multi-Generational Membership Course | Free CPE Credit Free CAE Credit
Course Description:
Your membership is anything but one-size-fits-all. You’ve got the long-time loyalists who know every tradition, mid-career professionals juggling it all, and newcomers just finding their footing. Together, they represent five generations, each with its own perspective, priorities, and preferred ways to connect.
In this webinar, we’re covering:
The Generational Mix: Who’s in your membership now, what defines them, and how those traits show up in their engagement habits.
What They Need From You: The information, experiences, and value that each generation looks for.
Bridging the Gap: How to adapt your onboarding, career support, and networking opportunities to meet members where they are—whether they’re brand new or industry veterans.
The Future of Engagement: Ways to make your outreach more relevant, timely, and member-focused in a fast-changing world.
You’ll leave with fresh ideas to spark engagement, build stronger relationships, and keep every generation feeling connected and valued.
Learning Objectives:
Understand the defining traits, communication preferences, and engagement styles of each generation represented in your membership.
Analyze the different needs and expectations of members at various career stages, from students to seasoned professionals.
Apply generational insights to design onboarding, networking, and career support strategies that foster stronger, more inclusive member engagement.

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Creating Your Custom ChatGPT PR Guru
2025-09-04 11:00 - 12:00 | zoom.us/j/94594996374
Course Description:
Imagine having an AI-powered PR assistant that understands your organization’s unique needs, streamlines your media outreach, and crafts compelling narratives—all customized to your voice. In this fast-paced session, discover how to harness ChatGPT to transform your PR strategy. Learn how to create a tailored model that organizes press lists, drafts personalized pitches, and automates follow-ups. This webinar will leave you with bold ideas, actionable insights, and inspiration to make AI your communications secret weapon. See how associations and nonprofits are already leveraging this technology to secure top-tier coverage and elevate their reputations.

Learning Objectives:
Design a framework for creating a custom ChatGPT assistant tailored to your association’s PR needs.
Integrate AI into your media outreach strategy for creating pitches, press lists, and follow-up emails.
Evaluate how associations are using AI to amplify their voice and achieve earned media success.

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Strategic Planning That Works: Tools You Can Use Tomorrow
2025-09-04 13:00 - 14:00 | zoom.us/j/99832312124
Course Description:

Strategic planning doesn’t have to be overwhelming — or stuck in the same old format. This hands-on workshop introduces three practical tools that make planning more approachable, more engaging, and more effective for associations navigating the copious amounts of change in today’s world. Go beyond SWOT and learn how to anticipate challenges, spot opportunities, and shape your organization’s future with confidence. Whether you’re working on a near-term issue or a long-range roadmap, you’ll walk away with immediately usable frameworks to engage your team and strengthen your organization’s resilience. You’ll get practical experience applying these tools during the session — and leave ready to confidently use them with your board, staff, or stakeholders.

Learning Objectives:

Learn three practical tools for strategic planning that are more engaging and effective than traditional approaches like SWOT.
Gain hands-on experience applying strategic planning frameworks that can be used immediately with boards, staff, or stakeholders.
Develop the ability to anticipate challenges and identify opportunities in a rapidly changing environment.
Increase confidence in leading strategic planning efforts for both short-term initiatives and long-range goals.

Smart Practices in Association Fundraising
2025-09-09 11:00 - 12:00 | zoom.us/j/98973385473
Course Description:
Philanthropy can serve as an important source of revenue to accomplish key association priorities, especially in the areas of research, professional education and workforce/talent development. But leveraging the generosity of stakeholders can only be achieved through a strategic, thoughtful approach which is carefully and professionally managed.
Whether your association is unsure of how to begin or seeking to ensure continued growth, this session will cover best and smart practices in all areas of a comprehensive association (or association foundation) philanthropic fundraising program, including:
• Volunteer Leadership
• Major/Planned Gifts
• Annual Giving
• Special Events
• Marketing/Communications
• Donor Stewardship/Recognition
Additionally, the session will focus on the importance of developing a compelling case for support to inspire the generosity of members, industry partners, and other stakeholder,s and review the components of an effective fundraising case for support.

Learning Objectives:
Analyze several strategic components of a comprehensive fundraising program and best/smart practices for each.
Identify the elements of a fundraising case for support and assemble them for their association’s fundraising program.
Apply provided templates on board fundraising expectations, annual meeting visibility initiatives, and other operational areas.

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Technology Management: When to Insource, Outsource, or Do Both
2025-09-09 13:00 - 14:00 | zoom.us/j/94004977743
COURSE DESCRIPTION:
Managing technology in associations isn’t one-size-fits-all. This session explores the most common IT management configurations—insourcing, outsourcing, and hybrid approaches—and how to evaluate which is best for your organization. You’ll learn how to spot signs it may be time to shift your strategy, and examine real-world examples of what different models look like in action, including the investments involved and the return on those investments.

LEARNING OBJECTIVES:
Outline the most common IT management configurations for associations
Compare these options to determine your best fit
Specify when you should consider changing your approach
Explore real-world examples of investments and ROI

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RPA vs. Agentic Workflows
2025-09-09 15:00 - 16:00 | zoom.us/j/91264214024
Course Description:
Artificial intelligence is transforming how organizations approach automation. In this session, we’ll compare Robotic Process Automation (RPA) with agentic workflows—dynamic AI-driven processes that can plan, adapt, and act autonomously. Participants will gain clarity on the distinctions between these approaches, explore real-world applications across go-to-market and finance functions, and uncover opportunities to increase efficiency, accuracy, and strategic value through AI agents.

Learning Objectives:
Define the core characteristics of AI agents and agentic workflows
Differentiate between agents and RPA
Identify and evaluate use cases for AI agents in multiple functions (focus on GTM and finance)

To Watch this Webinar on the Media Library CLICK HERE!

Retrospectives - How to Continuously Improve Your Team
2025-09-10 11:00 - 12:00 | zoom.us/j/96943046182
Course Description:
Tired of retrospectives that feel repetitive or unproductive? In this lively and interactive session, we’ll reframe retrospectives as a powerful tool for both celebration and improvement. Learn how to highlight and maximize what your team already does well, while also tackling issues, avoiding common mistakes, and fostering real change. We’ll explore a range of engaging retrospective techniques, discuss how to choose the right one for your team’s needs, and give you practical tips to keep your retros fresh, valuable, and energizing.

Learning Objectives:
Apply retrospectives to celebrate successes and maximize what your team does well
Select retrospective methods to address challenges, avoid common mistakes, and strengthen team performance
Evaluate and select a variety of retrospective techniques and understand how to apply them effectively

To Watch this Webinar on the Media Library CLICK HERE!

Cyber Deception for Associations: Stop Breaches Before They Start
2025-09-10 13:00 - 14:00 | zoom.us/j/96943373577
Course Description:
Deception is a proactive defense strategy that uses canaries, honeypots, honeytokens, and decoy credentials or endpoints to surface high fidelity alerts and reduce dwell time. This session explains what deception is, where it fits in a modern security program, and how associations can put it to work in real world environments.
Who should attend: Association executives, IT and operations leaders, administrators, and anyone responsible for safeguarding member and organizational data.

Learning Objectives:
Explain key deception tactics (e.g., canaries, honeypots, honeytokens) and identify scenarios where they add value in an association’s security program.
Design a minimal, high-impact deception plan that aligns with existing security tools and workflows.
Demonstrate implementation steps and analyze examples tailored to common association technology stacks.
Evaluate measurable benefits of deception, including earlier detection, reduced dwell time, and clearer incident signals.
Assess governance considerations, identify common pitfalls, and recommend strategies to strengthen a proactive security posture.

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Top 10 Things to Know About ERP Selection & Implementation for Associations and Nonprofits.
2025-09-11 15:00 - 16:00 | zoom.us/j/97372033954
Course Description:
In this session, we’ll explore the top considerations associations and nonprofits must keep in mind when selecting a new ERP system. We’ll start by examining the unique operational and reporting needs of mission-driven organizations and how those requirements shape system selection. Attendees will learn how to properly assess ERP vendors, focusing on their track record with nonprofits, flexibility, and ability to meet sector-specific demands. We’ll also break down the true cost of ERP ownership, including often overlooked expenses like training and support. A key focus will be helping organizations distinguish between “must-have” and “nice-to-have” capabilities to guide a more strategic requirements gathering process. Finally, we’ll address one of the most underestimated risks: data migration. You’ll walk away understanding how early planning and cleanup can avoid costly setbacks and ensure a smooth transition to your new ERP platform.

Learning Objectives:
Identify the unique operational and reporting needs of associations and nonprofits that influence ERP requirements.
Evaluate ERP vendors based on industry experience, system flexibility, and nonprofit-specific features.
Analyze components of total cost of ownership (TCO), including licensing, implementation, training, and ongoing support.
Distinguish between must-have vs. nice-to-have features in the requirements gathering process.
Explain the risks of poor data migration planning and the importance of early data cleanup and preparation.

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Navigating What’s Next: Preparing Associations for the Future of Change Management
2025-09-16 11:00 - 12:00 | zoom.us/j/94076393036
Course Description:
As the association and nonprofit sectors continue to evolve, organizations must be prepared to manage change not as an occasional event, but as an ongoing, strategic capability. Shifts in member expectations, advances in technology, workforce dynamics, and external pressures are redefining how associations must approach transformation. Change management is no longer a reactive process — it is a proactive, organization-wide discipline that will determine the future success of mission-driven organizations.
Join Daniel Elacqua and Christopher Maynard from Strategico Consultants for an engaging and forward-thinking discussion on the path ahead for associations. Together, they will examine emerging trends influencing change management, share insights into building resilient, adaptable organizations, and discuss how leadership, culture, and governance must evolve to support sustainable change.

Learning Objectives:
Describe the shifting dynamics that are making change management a strategic priority for associations and nonprofits.
Recognize the core elements of a “change-ready” organizational culture.
Identify common pitfalls organizations face during change initiatives and discuss approaches to avoid them.
Explore ways leadership and governance structures can better support sustainable change.
Gain awareness of practical tools and tactics that can support communication and engagement during change efforts.

To Watch this Webinar on the Media Library CLICK HERE!

Anchored in Wellness: Thriving Amidst the Complexity
2025-09-16 13:00 - 14:00 | zoom.us/j/94621347620
Course Description:
Life isn’t getting simpler. The demands are real, the roles we carry are many, and the pressure to keep it all together rarely lets up. But what if instead of waiting until we break, we built lives designed to hold us steady—before the storm hits?
This keynote is about more than managing burnout—it’s about designing a life that makes space for complexity. Anchored in Wellness invites you to step back from the noise and ask: What am I building beneath me to keep me grounded when things get hard? We’ll explore what it means to cultivate real wellbeing: not as a list of to-dos, but as a foundation you can return to. You’ll learn how to recognize early signs of strain, strengthen your support network, and take intentional steps toward a life that’s sustainable, connected, and aligned with your values.
This session isn’t focused on organizational wellness policies—it’s about you. But as we build our own wellness anchors, we naturally create healthier cultures around us. Because how we show up ripples out. When we’re grounded, we create space for others to thrive too.
Whether you’re navigating stress, craving more alignment, or ready to lead your life with intention, this keynote is a call to come home to yourself—and build something sturdy enough to anchor you through life’s complexity.

Learning Objectives:
Assess your current wellness foundation by identifying the habits, mindsets, and supports that help or hinder your ability to stay grounded during stress and complexity.
Recognize early signs of misalignment or burnout by learning to interpret physical, emotional, and behavioral indicators—before they escalate.
Develop a personal wellness strategy by selecting specific, realistic actions that align with your values and can be integrated into daily life to create long-term sustainability.
Strengthen your relational and environmental support systems by mapping key connections and intentionally investing in people and spaces that help you stay anchored.

To Watch this Webinar on the Media Library CLICK HERE!

Building a Contingency Plan for an Unexpected CEO Departure
2025-09-17 11:00 - 12:00 | zoom.us/j/94709494504
Course Description:
Nonprofit organizations face many risks that can damage an organization’s hard-earned reputation, deplete financial assets, and generally cause operational mayhem. One often-ignored risk is the possibility of an unexpected departure of the “chief staff” position (CEO, Executive Director, etc.). Organizations that have risk mitigation procedures and contingency plans in place will fare better than organizations that are caught off guard.
In this presentation we will discuss actions and tactics you can use to lower risk and key success. We will discuss how to develop a set of contingency plans and document related action steps for an unexpected CEO departure through assembling basic risk mitigation procedures and tactical applications and documenting them in a formal written contingency plan. We will also discuss the important complimentary differences between organizational succession planning and CEO transition planning. We will conclude with a discussion on appointing an interim CEO allowing for time to work through a thoughtful 10-step CEO succession and transition plan.

Learning Objectives:
Identify key considerations for effectively responding to an unexpected CEO departure.
Analyze potential risks that may arise when the CEO position is vacant and how to mitigate these risks both to operational continuity and the organization’s reputation.
Describe the essential components of a contingency plan designed to ensure smooth interim operations and communication during executive leadership transitions.
Differentiate between organizational succession planning and CEO transition planning, and explain how appointing an interim CEO supports a structured, 10-step succession and transition process.

To Watch this Webinar on the Media Library CLICK HERE!

Code of Ethics – An Association’s North Star
2025-09-17 13:00 - 14:00 | zoom.us/j/92011763405
COURSE DESCRIPTION:
A Code of Ethics articulates the values of your organization and expresses the ideal standards of ethical behavior expected of those we work with and for. As such, a well defined and articulated Code of Ethics can serve as both a governance tool and a strategic management tool. Join us for an engaging discussion on how a Code of Ethics can enhance your organization and help you to become a more effective leader, while gaining one CAE Ethics credit.

LEARNING OBJECTIVES:
Learn key ethical principles and guidance on the expected standards of behavior
Learn the basics of an Ethical Decision Making framework and ethical considerations
Learn real world applications through case study discussions

To Watch this Webinar on the Media Library CLICK HERE!

How Engagement & Technology Drove 4,000% Growth
2025-09-18 11:00 - 12:00 | zoom.us/j/94051182206
Course Description:
What does 4,000% growth look like—and more importantly, how do you achieve it in today’s fast-moving, distraction-filled world? In this powerful and energizing session, Tom Morrison, CEO of the Metal Treating Institute and Dave Will, Founder of PropFuel, will share with you the keys behind the A.L.I.V.E. framework that has propelled MTI’s 4,000% growth since 2007. Discover how a bold blend of engagement strategies, smart technology and willingness to take risk propelled MTI’s value to engage over 80% of their members into their key member touch points.

Learning Objectives:
Design value proposition that drives engagement
Apply one exercise every board should do at their next strategy session
Analyze outlying Influences impacting memberships
Identify key technologies to scale engagement in a labor shortage environment

To Watch this Webinar on the Media Library CLICK HERE!

Reacting vs. Responding: Why It Matters to Sponsorship Success
2025-09-18 13:00 - 14:00 | zoom.us/j/91384472021
Course Description:
In the dynamic world of nonprofit and association sponsorship, how you communicate with sponsors is just as critical as what you communicate. When unexpected feedback, challenging questions, or sudden requests arise, your first instinct might be to react — fast and emotionally. But learning to respond instead — with intention, confidence, and clarity — can transform those tough moments into opportunities to build trust and strengthen your partnerships.
In this engaging webinar, you’ll explore why our brains are wired to react, how to rewire your habits, and practical strategies to shift from reactive to responsive communication. Join us to develop a sponsor-centered mindset that will give your organization a powerful competitive edge.

Learning Objectives:
Understand the neuroscience behind why we tend to react under pressure — and how to consciously shift to a response mindset.
Learn and apply 7 proven strategies to move from reactive communication to intentional, trust-building responses.

Strengthen your confidence in managing tough sponsor conversations, giving you and your team a distinct advantage in sustaining and growing sponsorship relationships.

To Watch this Webinar on the Media Library CLICK HERE!

Modern Governance in Action: Strengthening Boards for Today’s Challenges
2025-09-23 11:00 - 12:00 | zoom.us/j/98629079760
Course Description:
Strong board governance is the foundation of nonprofit and association success—but it must evolve to meet current needs. This webinar will explore key governance practices that support transparency, accountability, and strategic alignment. We’ll examine core topics such as board size, term limits, and the importance of regular Bylaws review, as well as effective board member training and orientation.
In addition, we’ll address emerging issues facing boards today, including the implications of artificial intelligence on governance responsibilities and oversight, and how associations are approaching diversity, equity, and inclusion (DEI) commitments in a shifting cultural and political landscape. Participants will leave with a practical understanding of how to strengthen board structures while navigating new and complex challenges.

Learning Objectives:
Analyze the impact of board size and term limits on governance effectiveness and decision-making, and identify strategies for optimizing these factors.
Develop a framework for conducting regular Bylaws reviews to align with organizational needs and evolving legal and practical standards.
Understand the importance of board member training, orientation, and the partnership between the board and the executive director in creating a cohesive leadership team.

Evaluate emerging governance considerations related to artificial intelligence and DEI, and formulate strategies for board engagement and oversight in these evolving areas.

To Watch this Webinar on the Media Library CLICK HERE!

Leveraging AI Assistant & Agents to Enhance Staff Efficiency and Member Value
2025-09-23 13:00 - 14:00 | zoom.us/j/91424412396
Course Description:
Many association and society leaders remain hesitant to embrace AI, but ignoring it won’t make it go away – it will only put your organization behind the curve. The fact is, with the right approach, AI has the potential to save countless hours on repetitive tasks and increase the value you provide to members. Whether you’re an AI advocate or a skeptic, join this insightful session to learn how AI can streamline your operations and support (not replace) the important work you’re doing for your members. We’ll explore:

– The growth and limitations of large language models (LLMs)
– The importance of fine-tuning and retrieval augmented generation (RAG)
– Definitions and uses for AI Agents and Agentic AI
– Practical AI uses to streamline your operations and empower your staff
– How AI can help you enhance your member experience without sacrificing the personal touch

Learning Objectives:
Gain insights into the development and capabilities of LLMs, including their strengths and weaknesses in various applications.
Discover how AI can enhance efficiency and save time by automating repetitive tasks, improving operational efficiency, and freeing up staff time for more strategic initiatives.
Master strategies to leverage AI in improving member interactions and services, ensuring that the personal connection remains intact while increasing overall member value.

To Watch this Webinar on the Media Library CLICK HERE!

The Modern Audit-Ready Association
2025-09-24 11:00 - 12:00 | zoom.us/j/99637175117
Course Description:
The annual audit doesn’t have to be a stressful, time-consuming process. In this session, we’ll explore what it means for associations to be truly “audit-ready” in today’s environment. Drawing on real-world experience preparing nonprofit and association clients for their audits (and having conducted audits in a past life as well!), we’ll discuss common challenges organizations face, from reconciling revenue and grants to documenting internal controls, and share practical strategies for building strong processes throughout the year. Participants will also see how technology and modern accounting practices can streamline audit preparation, reduce risk, and create efficiencies that benefit both management and the board. You’ll leave with a roadmap to transform your audit from a once-a-year scramble into a tool that efficiently demonstrates financial health.

Learning Objectives:
Understand what it means to be “audit-ready”: Learn the key practices that reduce last-minute surprises and ensure your organization is prepared for an external audit.
Identify common audit pain points and how to prevent them: Explore areas like revenue recognition, grant reporting, deferred revenue, reconciliations, and internal controls, and how to proactively address them.
Apply practical strategies to strengthen internal controls and documentation: Gain insights into building sustainable processes for approvals, segregation of duties, and audit trail maintenance.
Leverage technology and modern accounting practices: See how tools like cloud-based accounting systems, workflow automation, and dashboards can streamline audit preparation and enhance transparency.

To Watch this Webinar on the Media Library CLICK HERE!

Future-Ready Associations: Navigating Today’s Defining Trends
2025-09-24 13:00 - 14:00 | zoom.us/j/96256331491
Course Description:
Join us for an insightful webinar unpacking the four critical trends transforming how associations operate, engage members, and deliver value. Backed by findings from McKinley Advisors’ latest Trends Survey of 114 association executives, this session will reveal how successful organizations are adapting to meet the moment and staying ahead of the curve.
We’ll explore:
AI & Technological Transformation: Embracing innovation without losing focus
Workforce Challenges: Responding to evolving expectations and talent needs
Regulatory Complexity & Political Uncertainty: Navigating risk and opportunity
Shifting Business Conditions: Repositioning for resilience and relevance
Discover how to turn disruption into opportunity for your association and the members you serve.

Learning Objectives:
Apply proven approaches for tackling today’s biggest challenges
Recognize what’s top of mind for association leaders
Use tools to align your strategy with the realities of a rapidly changing environment

To Watch this Webinar on the Media Library CLICK HERE!

Building Bridges: The Power of Mentorship
2025-09-25 11:00 - 12:00 | zoom.us/j/92517675709
Course Description:
Join Sam Bush and Lauren Castloo for an engaging discussion on the impact of mentorship. This session explores the mentor-mentee journey from multiple perspectives: Sam’s transition from mentee to mentor, and Lauren’s experience being mentored by Sam.
Discover actionable strategies for fostering impactful mentorship, building professional connections, and driving career growth. Attendees will gain insights on navigating challenges, enhancing skills, and creating a supportive network.

Learning Objectives:
Explore actionable strategies for fostering impactful mentorship to support career growth.
Learn how to build meaningful professional connections that enhance skills and create long-term opportunities.
Gain insights on navigating mentorship challenges and creating a supportive network for personal and professional development.

This event is eligible for CPE/CAE credit

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AI Stewardship: What Association Boards Must Know
2025-09-25 13:00 - 14:30 | zoom.us/j/93235195255
Course Description:
Fiduciary responsibility and the duty of foresight require boards to operate at the center of their associations’ AI decision-making.
Artificial intelligence (AI) is the most perilous technology paradigm associations have considered for adoption in their history. Not only does AI create myriad significant risks for our community’s organizations, it is inflicting daily harm on human beings, including current association stakeholders. If boards agree to AI use in their associations, they must fulfill their obligations for building robust AI governance and sustaining vigilant AI stewardship to create the conditions for ethical, purposeful and responsible AI adoption. Given everything we know about AI today and in the years ahead, this is the only defensible pathway forward.
This session is a high-stakes briefing for association board directors/officers, chief staff executives/CXOs, and other association community contributors on what is required of our community, its organizations, and their stewards and decision-makers with respect to AI adoption.

Learning Objectives:
Understand the most critical issues in AI development and diffusion over the next 12-18 months.
Explain the full range of risks and harms created by AI technologies today and their implications for association stakeholders.
Focus organizational attention on creating the conditions for ethical, purposeful, and responsible AI adoption.
Collaborate with other association contributors to begin building robust AI governance and sustainable board AI stewardship.

To Watch this Webinar on the Media Library CLICK HERE!

A Critical Point: Mental Health for Association CEOs
2025-09-30 13:00 - 14:00 | zoom.us/j/94235084640
Course Description:
Leading an association can be deeply rewarding—yet as a chief staff executive, the physical and emotional demands often come at great personal cost. Drawing on insights from a recent survey of nearly 150 CSEs, this webinar uncovers stark realities: 85% report negative impacts on their health, 60% struggle with sleep, and nearly one in five have experienced workplace-related mental health challenges. This practical session blends data with real-world strategies for building healthier work habits, establishing boundaries, nurturing board awareness, and reshaping governance culture—empowering association CEOs and CSEs to lead sustainably while modeling well-being for their entire organization.

Learning Objectives:
Interpret the data — Describe the prevalence and impact of stress, burnout, sleep issues, and physical strain among C-suite executives.
Set and maintain healthy boundaries — Apply strategies to protect work–life integration, even within demanding board and stakeholder environments.
Engage boards and governance — Advocate effectively for supportive governance structures and policies that embed executive well-being.
Normalize well-being conversations — Use language and forums to destigmatize mental health in the executive suite.
Implement practical habits and systems — Identify at least three individual and organizational tactics—from peer networks, sabbaticals, to sleep hygiene—that reinforce sustainable leadership.

To Watch this Webinar on the Media Library CLICK HERE!

Video Relationship Management: The New Era of Connection and Engagement
2025-09-30 15:00 - 16:00 | zoom.us/j/91766849004
Course Description:
In a world where inboxes are full and audiences are tuning out, how do you break through? This session introduces Video Relationship Management (VRM), a category pioneered to restore trust and attention through authentic, scalable video. We’ll unpack the principles of VRM, which include video at the core, co-creation over control, lifecycle integration, and systemized scalability—and why they matter now more than ever. Using ASAE’s adoption of VRM as a case study, you’ll see firsthand how associations can elevate member voices, extend event impact, and create lasting connections. Walk away with practical strategies and inspiration to reimagine how your organization builds relationships in the age of distraction.

Learning Objectives:
By the end of this session, participants will be able to:
Define Video Relationship Management (VRM): Understand what VRM is, how it differs from traditional video strategies, and why it represents a new category of engagement.
Recognize the Value of Authentic Video: Learn how co-created, human-centered video outperforms scripted or outsourced production in building trust and driving measurable results.
See Lifecycle Integration in Practice: Explore how VRM can power engagement across the entire relationship journey—from welcome to renewal, pre-event buzz to post-event legacy.
Evaluate a Real Case Study: Gain insights from how ASAE has implemented VRM to amplify member voices, boost engagement, and set a new standard for association storytelling.
Apply Key Takeaways to Their Own Organization: Identify opportunities to activate VRM principles immediately, regardless of budget or staff size.

To Watch this Webinar on the Media Library CLICK HERE!

The Power of PsyCap
2025-10-01 11:00 - 12:00 | zoom.us/j/96088380653
Course Description:
Discover how Psychological Capital (PsyCap)—hope, efficacy, resilience, and optimism—can transform the volunteer experience and strengthen organizational impact. Grounded in research, this session explores how cultivating PsyCap among volunteers leads to higher satisfaction, deeper engagement, and stronger retention. Attendees will gain actionable insights and practical strategies to foster a thriving volunteer culture, backed by data and real-world application.

Learning Objectives:
Define the core components of Psychological Capital (PsyCap) and explain their relevance to volunteer motivation, satisfaction, and retention.
Identify practical tools for fostering a strengths-based volunteer culture that builds resilience and optimism across teams.
Evaluate the impact of PsyCap-focused engagement efforts on volunteer performance, satisfaction, and organizational alignment.
Design volunteer engagement initiatives that integrate PsyCap principles to support long-term organizational goals.

To Watch this Webinar on the Media Library CLICK HERE!

U-Turn: From Outstanding to Standing Out in a Competitive Marketplace
2025-10-01 13:00 - 14:00 | zoom.us/j/92295206137
Course Description:
Winning organizations market the problem, not just the solution. And members and prospects will believe that the organization BEST able to articulate their problem is the one best positioned to provide the best solution. So don’t fall in love with your solutions (your publications, conferences, education, advocacy efforts, etc.); rather, fall in love with the PROBLEM your association solves by making a U-Turn.

Learning Objectives:
Explain why quality and service excellence are no longer differentiators; they’re core expectations
Explain why a difference of KIND always beats a difference of DEGREE
Analyze your association’s core value proposition to determine what it is truly offering members.
Demonstrate how to speak relationally to your members rather than transactionally

To Watch this Webinar on the Media Library CLICK HERE!

The Psychology of AI Adoption
2025-10-02 11:00 - 12:00 | zoom.us/j/95048450786
Course Description:
In this session, participants will explore the future of AI implementation through both a strategic and psychological lens. The presentation begins by outlining emerging expectations for AI use across industries, setting the stage for thoughtful adoption. Attendees will then dive into foundational psychological principles that shape how humans adopt technology like AI. Finally, the session connects these insights to practical outcomes: how understanding value exchange and experience design fosters stronger collaboration, accelerates adoption, and unlocks sustainable value from AI technologies.

Learning Objectives:
Identify emerging expectations for AI implementation and use.
Explain the psychological principles essential to AI value-creation.
Analyze how these principles lead to AI adoption and collaboration.

To Watch this Webinar on the Media Library CLICK HERE!

Beyond the Coffee Break: 7 Ways to Spark Real Engagement at Events
2025-10-02 13:00 - 14:00 | zoom.us/j/95684606796
Course Description:

Events often leave engagement to chance rather than planning for it — even though the engagement side of an event may account for half of its success! This hands-on session introduces seven practical, replicable tactics to increase engagement and make networking more meaningful at association conferences, chapter meetings, expos, and more. Whether you’re planning a major annual meeting or a local member gathering, you’ll learn how to go beyond the usual coffee breaks and receptions to build stronger connections, build community, and ensure people leave feeling it was worth their time. You’ll try out these techniques during the workshop and walk away ready to apply them at your next event.

Learning Objectives:

Identify common limitations of traditional event networking formats such as coffee breaks and receptions

Describe seven practical tactics to enhance engagement at association events of all sizes.

Demonstrate selected engagement techniques during the session to increase attendee interaction and connection.

Be able to implement engagement strategies that build community and increase perceived value at future events

To Watch this Webinar on the Media Library CLICK HERE!

From Tourists to Townspeople: Turning Newcomers Into Belongers
2025-10-07 11:00 - 12:00 | zoom.us/j/94923953417
Course Description:
Why do people join your association—and what truly makes them stay?
In this fun, strategy-rich webinar, we’ll explore how members evolve from curious “tourists” to committed “townspeople” and how associations can guide that journey with intentional community-building and digital engagement. Inspired by the game Catan, we’ll show how to use your marketing strategy as the roadmap to foster identity, connection, and long-term belonging. Because membership isn’t just about transactions—it’s about transformation.

Learning Objectives:
Define the three stages of member engagement—Tourist, Settler, and Townsperson—and identify the key motivations and risks at each phase.
Apply marketing and digital strategies tailored to each member type, including segmentation, automation, and personalized content.
Design a member experience that fosters belonging through identity-based storytelling, feedback loops, and progression pathways.

To Watch this Webinar on the Media Library CLICK HERE!

The Association Playbook for the AI Powered Web: Making Your Website Work Smarter
2025-10-07 13:00 - 14:00 | zoom.us/j/99194815364
Course Description:
AI is transforming how people find and interact with information, but it won’t magically fix your website.
Join us as we cover the essential steps associations need to thrive on the AI-powered web. From building a strategy and structuring content to implementing schema, benchmarking performance, and answering your audience’s biggest questions, you’ll leave with a clear playbook for a smarter website.

Learning Objectives:
Explain the strategic foundation for an AI-ready website.
Apply methods to identify, create, and structure content for maximum visibility.
Develop a practical playbook for implementation, measurement, and growth

To Watch this Webinar on the Media Library CLICK HERE!

The 4 Secrets of Increased Employee Retention & Engagement: Attraction, Attention, Appreciation & Application
2025-10-08 11:00 - 12:00 | zoom.us/j/98160895432
Course Description:
Participants will learn about the power of the Attraction, Attention, Appreciation as the basis for creating a positive workplace culture that creates sustainable success, while increasing engagement and retention through practical Application of the 3 A’s.

Learning Objectives:
Describe how Attraction, Attention, and Appreciation shape a thriving workplace culture.
Identify ways the 3 A’s boost employee engagement and retention.
Apply the 4 A’s framework to address real workplace challenges.
Create a simple plan to sustain success through intentional Application.

To Watch this Webinar on the Media Library CLICK HERE!
