UST Education

Building a Contingency Plan for an Unexpected CEO Departure
2025-09-17 11:00 - 12:00 (America/New_York) | zoom.us/j/94709494504
Course Description:
Nonprofit organizations face many risks that can damage an organization’s hard-earned reputation, deplete financial assets, and generally cause operational mayhem. One often-ignored risk is the possibility of an unexpected departure of the “chief staff” position (CEO, Executive Director, etc.). Organizations that have risk mitigation procedures and contingency plans in place will fare better than organizations that are caught off guard.
In this presentation we will discuss actions and tactics you can use to lower risk and key success. We will discuss how to develop a set of contingency plans and document related action steps for an unexpected CEO departure through assembling basic risk mitigation procedures and tactical applications and documenting them in a formal written contingency plan. We will also discuss the important complimentary differences between organizational succession planning and CEO transition planning. We will conclude with a discussion on appointing an interim CEO allowing for time to work through a thoughtful 10-step CEO succession and transition plan.

Learning Objectives:
Identify key considerations for effectively responding to an unexpected CEO departure.
Analyze potential risks that may arise when the CEO position is vacant and how to mitigate these risks both to operational continuity and the organization’s reputation.
Describe the essential components of a contingency plan designed to ensure smooth interim operations and communication during executive leadership transitions.
Differentiate between organizational succession planning and CEO transition planning, and explain how appointing an interim CEO supports a structured, 10-step succession and transition process.

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Anchored in Wellness: Thriving Amidst the Complexity
2025-09-16 13:00 - 14:00 | zoom.us/j/94621347620
Course Description:
Life isn’t getting simpler. The demands are real, the roles we carry are many, and the pressure to keep it all together rarely lets up. But what if instead of waiting until we break, we built lives designed to hold us steady—before the storm hits?
This keynote is about more than managing burnout—it’s about designing a life that makes space for complexity. Anchored in Wellness invites you to step back from the noise and ask: What am I building beneath me to keep me grounded when things get hard? We’ll explore what it means to cultivate real wellbeing: not as a list of to-dos, but as a foundation you can return to. You’ll learn how to recognize early signs of strain, strengthen your support network, and take intentional steps toward a life that’s sustainable, connected, and aligned with your values.
This session isn’t focused on organizational wellness policies—it’s about you. But as we build our own wellness anchors, we naturally create healthier cultures around us. Because how we show up ripples out. When we’re grounded, we create space for others to thrive too.
Whether you’re navigating stress, craving more alignment, or ready to lead your life with intention, this keynote is a call to come home to yourself—and build something sturdy enough to anchor you through life’s complexity.

Learning Objectives:
Assess your current wellness foundation by identifying the habits, mindsets, and supports that help or hinder your ability to stay grounded during stress and complexity.
Recognize early signs of misalignment or burnout by learning to interpret physical, emotional, and behavioral indicators—before they escalate.
Develop a personal wellness strategy by selecting specific, realistic actions that align with your values and can be integrated into daily life to create long-term sustainability.
Strengthen your relational and environmental support systems by mapping key connections and intentionally investing in people and spaces that help you stay anchored.

To Watch this Webinar on the Media Library CLICK HERE!

Navigating What’s Next: Preparing Associations for the Future of Change Management
2025-09-16 11:00 - 12:00 | zoom.us/j/94076393036
Course Description:
As the association and nonprofit sectors continue to evolve, organizations must be prepared to manage change not as an occasional event, but as an ongoing, strategic capability. Shifts in member expectations, advances in technology, workforce dynamics, and external pressures are redefining how associations must approach transformation. Change management is no longer a reactive process — it is a proactive, organization-wide discipline that will determine the future success of mission-driven organizations.
Join Daniel Elacqua and Christopher Maynard from Strategico Consultants for an engaging and forward-thinking discussion on the path ahead for associations. Together, they will examine emerging trends influencing change management, share insights into building resilient, adaptable organizations, and discuss how leadership, culture, and governance must evolve to support sustainable change.

Learning Objectives:
Describe the shifting dynamics that are making change management a strategic priority for associations and nonprofits.
Recognize the core elements of a “change-ready” organizational culture.
Identify common pitfalls organizations face during change initiatives and discuss approaches to avoid them.
Explore ways leadership and governance structures can better support sustainable change.
Gain awareness of practical tools and tactics that can support communication and engagement during change efforts.

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Top 10 Things to Know About ERP Selection & Implementation for Associations and Nonprofits.
2025-09-11 15:00 - 16:00 | zoom.us/j/97372033954
Course Description:
In this session, we’ll explore the top considerations associations and nonprofits must keep in mind when selecting a new ERP system. We’ll start by examining the unique operational and reporting needs of mission-driven organizations and how those requirements shape system selection. Attendees will learn how to properly assess ERP vendors, focusing on their track record with nonprofits, flexibility, and ability to meet sector-specific demands. We’ll also break down the true cost of ERP ownership, including often overlooked expenses like training and support. A key focus will be helping organizations distinguish between “must-have” and “nice-to-have” capabilities to guide a more strategic requirements gathering process. Finally, we’ll address one of the most underestimated risks: data migration. You’ll walk away understanding how early planning and cleanup can avoid costly setbacks and ensure a smooth transition to your new ERP platform.

Learning Objectives:
Identify the unique operational and reporting needs of associations and nonprofits that influence ERP requirements.
Evaluate ERP vendors based on industry experience, system flexibility, and nonprofit-specific features.
Analyze components of total cost of ownership (TCO), including licensing, implementation, training, and ongoing support.
Distinguish between must-have vs. nice-to-have features in the requirements gathering process.
Explain the risks of poor data migration planning and the importance of early data cleanup and preparation.

To Watch this Webinar on the Media Library CLICK HERE!

Cyber Deception for Associations: Stop Breaches Before They Start
2025-09-10 13:00 - 14:00 | zoom.us/j/96943373577
Course Description:
Deception is a proactive defense strategy that uses canaries, honeypots, honeytokens, and decoy credentials or endpoints to surface high fidelity alerts and reduce dwell time. This session explains what deception is, where it fits in a modern security program, and how associations can put it to work in real world environments.
Who should attend: Association executives, IT and operations leaders, administrators, and anyone responsible for safeguarding member and organizational data.

Learning Objectives:
Explain key deception tactics (e.g., canaries, honeypots, honeytokens) and identify scenarios where they add value in an association’s security program.
Design a minimal, high-impact deception plan that aligns with existing security tools and workflows.
Demonstrate implementation steps and analyze examples tailored to common association technology stacks.
Evaluate measurable benefits of deception, including earlier detection, reduced dwell time, and clearer incident signals.
Assess governance considerations, identify common pitfalls, and recommend strategies to strengthen a proactive security posture.

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Retrospectives - How to Continuously Improve Your Team
2025-09-10 11:00 - 12:00 | zoom.us/j/96943046182
Course Description:
Tired of retrospectives that feel repetitive or unproductive? In this lively and interactive session, we’ll reframe retrospectives as a powerful tool for both celebration and improvement. Learn how to highlight and maximize what your team already does well, while also tackling issues, avoiding common mistakes, and fostering real change. We’ll explore a range of engaging retrospective techniques, discuss how to choose the right one for your team’s needs, and give you practical tips to keep your retros fresh, valuable, and energizing.

Learning Objectives:
Apply retrospectives to celebrate successes and maximize what your team does well
Select retrospective methods to address challenges, avoid common mistakes, and strengthen team performance
Evaluate and select a variety of retrospective techniques and understand how to apply them effectively

To Watch this Webinar on the Media Library CLICK HERE!

RPA vs. Agentic Workflows
2025-09-09 15:00 - 16:00 | zoom.us/j/91264214024
Course Description:
Artificial intelligence is transforming how organizations approach automation. In this session, we’ll compare Robotic Process Automation (RPA) with agentic workflows—dynamic AI-driven processes that can plan, adapt, and act autonomously. Participants will gain clarity on the distinctions between these approaches, explore real-world applications across go-to-market and finance functions, and uncover opportunities to increase efficiency, accuracy, and strategic value through AI agents.

Learning Objectives:
Define the core characteristics of AI agents and agentic workflows
Differentiate between agents and RPA
Identify and evaluate use cases for AI agents in multiple functions (focus on GTM and finance)

To Watch this Webinar on the Media Library CLICK HERE!

Technology Management: When to Insource, Outsource, or Do Both
2025-09-09 13:00 - 14:00 | zoom.us/j/94004977743
COURSE DESCRIPTION:
Managing technology in associations isn’t one-size-fits-all. This session explores the most common IT management configurations—insourcing, outsourcing, and hybrid approaches—and how to evaluate which is best for your organization. You’ll learn how to spot signs it may be time to shift your strategy, and examine real-world examples of what different models look like in action, including the investments involved and the return on those investments.

LEARNING OBJECTIVES:
Outline the most common IT management configurations for associations
Compare these options to determine your best fit
Specify when you should consider changing your approach
Explore real-world examples of investments and ROI

To Watch this Webinar on the Media Library CLICK HERE!

Smart Practices in Association Fundraising
2025-09-09 11:00 - 12:00 | zoom.us/j/98973385473
Course Description:
Philanthropy can serve as an important source of revenue to accomplish key association priorities, especially in the areas of research, professional education and workforce/talent development. But leveraging the generosity of stakeholders can only be achieved through a strategic, thoughtful approach which is carefully and professionally managed.
Whether your association is unsure of how to begin or seeking to ensure continued growth, this session will cover best and smart practices in all areas of a comprehensive association (or association foundation) philanthropic fundraising program, including:
• Volunteer Leadership
• Major/Planned Gifts
• Annual Giving
• Special Events
• Marketing/Communications
• Donor Stewardship/Recognition
Additionally, the session will focus on the importance of developing a compelling case for support to inspire the generosity of members, industry partners, and other stakeholder,s and review the components of an effective fundraising case for support.

Learning Objectives:
Analyze several strategic components of a comprehensive fundraising program and best/smart practices for each.
Identify the elements of a fundraising case for support and assemble them for their association’s fundraising program.
Apply provided templates on board fundraising expectations, annual meeting visibility initiatives, and other operational areas.

To Watch this Webinar on the Media Library CLICK HERE!

Strategic Planning That Works: Tools You Can Use Tomorrow
2025-09-04 13:00 - 14:00 | zoom.us/j/99832312124
Course Description:

Strategic planning doesn’t have to be overwhelming — or stuck in the same old format. This hands-on workshop introduces three practical tools that make planning more approachable, more engaging, and more effective for associations navigating the copious amounts of change in today’s world. Go beyond SWOT and learn how to anticipate challenges, spot opportunities, and shape your organization’s future with confidence. Whether you’re working on a near-term issue or a long-range roadmap, you’ll walk away with immediately usable frameworks to engage your team and strengthen your organization’s resilience. You’ll get practical experience applying these tools during the session — and leave ready to confidently use them with your board, staff, or stakeholders.

Learning Objectives:

Learn three practical tools for strategic planning that are more engaging and effective than traditional approaches like SWOT.
Gain hands-on experience applying strategic planning frameworks that can be used immediately with boards, staff, or stakeholders.
Develop the ability to anticipate challenges and identify opportunities in a rapidly changing environment.
Increase confidence in leading strategic planning efforts for both short-term initiatives and long-range goals.

Creating Your Custom ChatGPT PR Guru
2025-09-04 11:00 - 12:00 | zoom.us/j/94594996374
Course Description:
Imagine having an AI-powered PR assistant that understands your organization’s unique needs, streamlines your media outreach, and crafts compelling narratives—all customized to your voice. In this fast-paced session, discover how to harness ChatGPT to transform your PR strategy. Learn how to create a tailored model that organizes press lists, drafts personalized pitches, and automates follow-ups. This webinar will leave you with bold ideas, actionable insights, and inspiration to make AI your communications secret weapon. See how associations and nonprofits are already leveraging this technology to secure top-tier coverage and elevate their reputations.

Learning Objectives:
Design a framework for creating a custom ChatGPT assistant tailored to your association’s PR needs.
Integrate AI into your media outreach strategy for creating pitches, press lists, and follow-up emails.
Evaluate how associations are using AI to amplify their voice and achieve earned media success.

To Watch this Webinar on the Media Library CLICK HERE!

Engaging With a Multi-Generational Membership Course
2025-09-02 13:00 - 14:00 | zoom.us/j/96158029441
Engaging With a Multi-Generational Membership Course | Free CPE Credit Free CAE Credit
Course Description:
Your membership is anything but one-size-fits-all. You’ve got the long-time loyalists who know every tradition, mid-career professionals juggling it all, and newcomers just finding their footing. Together, they represent five generations, each with its own perspective, priorities, and preferred ways to connect.
In this webinar, we’re covering:
The Generational Mix: Who’s in your membership now, what defines them, and how those traits show up in their engagement habits.
What They Need From You: The information, experiences, and value that each generation looks for.
Bridging the Gap: How to adapt your onboarding, career support, and networking opportunities to meet members where they are—whether they’re brand new or industry veterans.
The Future of Engagement: Ways to make your outreach more relevant, timely, and member-focused in a fast-changing world.
You’ll leave with fresh ideas to spark engagement, build stronger relationships, and keep every generation feeling connected and valued.
Learning Objectives:
Understand the defining traits, communication preferences, and engagement styles of each generation represented in your membership.
Analyze the different needs and expectations of members at various career stages, from students to seasoned professionals.
Apply generational insights to design onboarding, networking, and career support strategies that foster stronger, more inclusive member engagement.

To Watch this Webinar on the Media Library CLICK HERE!

A CEO’s Guide to IT Teams, Tech Capacity & Strategic Impact
2025-08-27 13:00 - 14:00 | zoom.us/j/95722847348
Course Description:
In many nonprofits, IT is expected to be all things to all people—strategist, troubleshooter, project manager, cybersecurity expert, and helpdesk. But the reality is, your IT department’s structure fundamentally shapes what is realistically achievable. This webinar is designed exclusively for nonprofit CEOs and executive leaders to demystify the capabilities of different IT team models—whether you have a fully outsourced setup, a solo tech generalist, or an internal team.

Learning Objectives:
Develop a clear framework to understand IT department’s structure and limitations.
Compare expected outcomes from different IT team sizes using an evaluation matrix.
Develop strategies for improving communication, trust, and alignment between executives and IT staff.

To Watch this Webinar on the Media Library CLICK HERE!

From Hunches in Bunches to Data Driven Decisions
2025-08-27 11:00 - 12:00 | zoom.us/j/96307422419
Course Description:
Do you ever find yourself sitting in a Dr Seuss book? “Its awfully awfully awful when you can’t make up your mind! Oh, you get so many hunches that you don’t know ever quite if the right hunch is the wrong hunch? Then the wrong hunch might be right!”
The commitment to move away from hunches to data-driven is fueled by intentional data strategy, data literacy, and data hygiene… and it is everyone in the organization’s responsibility to contribute.
In this session we will:
• Discuss the foundation of people, process, and technology.
• Consider the impact of change management methodology as catalyst.
• Define the different variables in the success formula: (data governance, data literacy, data hygiene, data visualizations, and others).
• Evaluate the positives and pitfalls of starting with governance, visualization, and/or both.
• Facilitate sharing amongst peers – excellent and not-as-excellent experiences.
• Highlight different key roles, including who is ‘accountable’ for success.
• Assess with a four-pillar model: Collect, Connect, Protect, and Respect.
• Ensure an ecumenical approach across the organization, collaborative across teams, inclusive of different levels of experience and perspective, and not “IT-only” or “Marketing-only”.
• Recap participant insights and takeaways for the benefit of all.

Learning Objectives:
Describe the metrics they are using (or will use) to determine success in their data-driven-decision initiatives.
Apply the four-pillar model (Collect, Connect, Protect, and Respect) to evaluate their data-driven-decision initiatives.
Construct at least three actionable next-steps for their data-driven-decision initiatives.

To Watch this Webinar on the Media Library CLICK HERE!

Are You Prepared? IRS 1099 End-To-End
2025-08-26 13:00 - 14:00 | zoom.us/j/94867276015
This event is eligible for CPE Credit only~

Course Description:
Join us to explore the newly redesigned IRS 1099 feature in Business Central, offering enhanced analytics, automation, and seamless reporting options. Discover the path to deliver full-integration with the IRIS portal for cloud users, magnetic media reporting for on-prem users, and flexible options for sending printed or emailed copies to vendors. This session will walk you through the complete end-to-end process, from setup and registration to posting and reporting, showcasing how Business Central simplifies compliance and streamlines operations, as well as some of planned improvements.

Learning Objectives:
Learn why the 1099 functionality changed
Discover how implement and connect with the IRS for 1099 filing
Walk through an end-to-end process and setup of 1099 functionality

To Watch this Webinar on the Media Library CLICK HERE!

Top 10 New Features Available in Dynamics 365 Business Central Versions 24 & 25
2025-08-26 11:00 - 12:00 | zoom.us/j/95099642036
This event is eligible for CPE Credit only~

Course Description:
With all the changes Microsoft is making to improve Business Central, it is easy to miss new features released in the product. In this session, we will cover the top 10 features that you may have missed in releases 24 & 25 and what benefits they can bring your users and organizations.

Learning Objectives:
Learn the new features available in the newest versions of Business Central
Learn the new Copilot and AI features available for Business Central
Learn how the new features can help your everyday productivity

To Watch this Webinar on the Media Library CLICK HERE!

The New Foundation of Member Value: Content, Experience, and Revenue
2025-08-21 13:00 - 14:00 | https://usteducation.org/event/the-new-foundation-of-member-value-content-experience-and-revenue/
Course Description:
Digital expectations are rising—and static value propositions won’t keep members engaged.
In this session, we’ll unpack the three pillars every association needs to deliver lasting member value online: great content, a modern digital member experience, and a sustainable revenue model that supports it all. These aren’t just tactics—they’re the new foundation of engagement.
You’ll walk away with a smarter lens for evaluating your current strategy, plus real-world examples of how associations are evolving from content creators to confident digital publishers.
Whether you’re just getting started or ready to scale, this session will help you focus your efforts and build a foundation that grows with your goals.

Learning Objectives:
Implement a system that shifts from inconsistent content delivery to a system that sustains engagement year-round
Describe what it means to deliver a digital member experience that’s accessible, flexible, and aligned to how people engage today
Demonstrate how to turn content into a revenue engine—without compromising member trust or experience
Explain why associations need to think like digital publishers, and how to get started no matter your team size

To Watch this Webinar on the Media Library CLICK HERE!

Cracking Linkedin’s Code: Boost Reach & Engagement With a Smarter Strategy
2025-08-21 11:00 - 12:00 | zoom.us/j/93664586309
Course Description:
LinkedIn’s algorithm is changing fast—and if your content strategy hasn’t adapted, your visibility (and ROI) is likely suffering.
In this live session, we’ll break down exactly what’s changed, what’s no longer working, and what today’s algorithm actually rewards. You’ll leave with a smarter, engagement-first strategy designed to increase reach, spark meaningful conversations, and drive real business impact—without burning out your team or your content calendar.

Learning Objectives:
You’ll Learn:
Explain what LinkedIn’s 2025 algorithm really prioritizes (and what it punishes)
Describe why comments now matter more than clicks—and how to earn more of them
Identify what to stop doing immediately (link drops, hashtags, company-only posts)
Outline the new “content mix” that balances storytelling, value, and visibility
Develop a future-proof LinkedIn strategy and turn attention into action
Whether you’re running a company page or building your personal brand, this session will give you the clarity and tools you need to thrive in today’s LinkedIn ecosystem.
Bonus: All attendees will receive a free “LinkedIn Post Checklist” and a sample content calendar.

To Watch this Webinar on the Media Library CLICK HERE!

Strategic Planning Must-Haves
2025-08-20 11:00 - 12:00 | zoom.us/j/99650690110
Course Description:
Leading your organization into the future is like taking a road trip to a place you’ve never been. You need a strategy that includes a planned route, milestones along the way, and a timeline. What sets successful leaders apart is a demonstrated flexibility to adapt and re-route as internal and external factors dictate.
This session provides high-level must-haves and strategies for successfully implementing your plan. Whether you’re just beginning the process or already have a published strategic plan, a strategic planning initiative is an ongoing endeavor. As the world changes around you, so must your plan!

Learning Objectives:
Identify fundamentals for your strategic foundation
Assess if your organization is ready to start or reset the strategic planning process
Develop your team for successful implementation and goal pursuit

To Watch this Webinar on the Media Library CLICK HERE!

Human-Centered Leadership: Leading with Heart, Head, and Humility
2025-08-19 13:00 - 14:00 | zoom.us/j/97065802020
Course Description:
Only 31% of employees in the U.S. are engaged at work. That means nearly 7 out of 10 people are either quietly checking out, or actively working against the mission. For purpose-driven organizations, this is a leadership call to action.
The solution isn’t more perks or policy changes; it starts with leadership presence. With decades of experience guiding leaders through growth, burnout, and everything in between, Anne Robie brings a radically human approach to leadership that’s grounded, doable, and built for real impact.

Learning Objectives:
Stay emotionally available and focused, without burning out
Build trust in a way that fuels connection AND accountability
Lead with both vulnerability and vision to reignite engagement

To Watch this Webinar on the Media Library CLICK HERE!

Why Adversity Is the Key to Future Identity
2025-08-19 11:00 - 12:00 | zoom.us/j/97559391498
Course Description:
In this powerful and deeply personal keynote, Magie takes the audience on a journey through the defining moments of her life—moments marked by hardship, struggle, and seemingly insurmountable adversity. But rather than breaking her, these experiences became the blueprint for her transformation. This talk explores the universal truth that adversity doesn’t diminish us—it refines us. Through raw storytelling and lived experience, Magie reveals how life’s toughest challenges shape us into stronger, wiser, and more purpose-driven individuals. She introduces her signature 3R Framework —Resourceful, Resilient, and Relentless—a mindset model born from lived experience that empowers audiences to rise, rebuild, and reimagine who they’re meant to become.

Learning Objectives:
Reframe adversity as a catalyst for strategic advantage
Use mental conditioning tools like power declarations and future mapping to attract the future you desire
Practice future-casting to align daily actions with long-term purpose
Learn from rejection (“No”) and use it as redirection toward greater impact
Identify and remove internal and external roadblocks that are silently sabotaging your success.

To Watch this Webinar on the Media Library CLICK HERE!

Stop Losing Prospects From Your Home Page in the First Ten Seconds
2025-08-14 13:00 - 14:00 | zoom.us/j/91090593761
Course Description:
Is your homepage silently losing high-value prospects? Join Diane Saeger for “Stop Losing Prospects from Your Home Page in the First 10 Seconds”—a powerful session that reveals why even the most polished websites struggle to convert visitors. Learn how to craft emotionally resonant, evidence-backed pages that build trust, differentiate your brand, and move buyers to action. Packed with real-world examples, actionable insights, and proven neuroscience principles, this presentation is ideal for companies who want to turn passive clicks into profitable conversations.

Learning Objectives:
Create emotionally engaging, trust-building pages that turn visitors into valuable prospects.
Identify your three most converting web pages that differentiate you.
Use AI to evaluate your web pages.

Google Analytics Unlocked: Data-Driven Strategies for Your Website
2025-08-14 11:00 - 12:00 | zoom.us/j/98734796832
Course Description:
Master Google Analytics with insider strategies to make data-driven decisions for your association website. Learn top metrics, measuring key actions, and “how-to recipes” to unlock hidden insights and drive content success.

Learning Objectives:
Analyze and interpret the most impactful GA4 metrics to evaluate how users find and engage with your content and share that data with colleagues and stakeholders.
Configure essential GA4 settings, such as content groups, tracking file downloads, analyzing search patterns, and custom event measurement, to gather meaningful data that informs strategic decisions
Apply practical “How-to Recipes” for GA4 to implement data-backed, strategic improvements to your association’s website.

To Watch this Webinar on the Media Library CLICK HERE!

From One-Size-Fits-All to One-to-One: How AI is Transforming Member Communications
2025-08-07 13:00 - 14:00 | zoom.us/j/92084575731
Course Description:
This webinar focuses on AI-driven personalization in member communication, why it matters now more than ever for organizations, and how it can be implemented even without a large team or budget.

Learning Objectives:
Explain what personalization really means today—beyond just adding a first name.
Describe how AI and automation are reshaping engagement for organizations
Describe why relevance beats frequency when communicating
Analyze real-world examples of teams using personalization to improve engagement.
Outline practical steps to start implementing personalization in your communication strategy

To Watch this Webinar on the Media Library CLICK HERE!

Unleash Your Personal Brand: Transform Your Personality Into a Competitive Edge
2025-08-07 11:00 - 12:00 | zoom.us/j/98301798504
COURSE DESCRIPTION:
In today’s highly competitive professional environment, your personal brand is the key to standing out and creating lasting impact. This course will guide you through the process of identifying, shaping, and promoting your unique personal brand. By leveraging your authentic personality traits and core values, you will learn how to differentiate yourself and create a powerful narrative that resonates with your audience—whether you’re looking to enhance your career, build a business, or expand your professional network. Through hands-on exercises and real-world examples, you’ll discover how to turn your personality into a competitive advantage that drives both personal and professional success.

LEARNING OBJECTIVES:
Analyze and articulate core personality traits and values that form the foundation of your personal brand.
Craft a compelling personal brand narrative that communicates your unique strengths, passions, and expertise to your target audience.
Leverage social media and networking opportunities to promote and expand your personal brand presence effectively.
Develop strategies to align personal branding with career or business goals, creating opportunities for growth and differentiation in a competitive market.

Succession Planning Crisis: The Lack of Knowledge in Transitions
2025-08-05 13:00 - 14:00 | zoom.us/j/95538252600
Course Description:

When someone leaves, they take everything they know and all the relationships they have built with them. But what happens when someone moves on? Have you captured all that knowledge or let it walk out the door? Building a knowledge management program is crucial to keeping any organization on track, especially after a departure. This session will cover the importance of building a knowledge management program to support succession planning, leadership training, onboarding, and why thinking through the transition from one staff member or volunteer leader to the next supports positive outcomes for the future of the organization.

Learning Objectives:

Explain the importance of knowledge management not just for products/services, but for the internal health of the organization.
Analyze the relationship of knowledge management to successful planning/ training/onboarding for both staff and volunteer leaders.
Apply qualitative research tools to create/build/manage your own knowledge management program.

To Watch this Webinar on the Media Library CLICK HERE!

Chew the Fat With Us: Demystifying Tech Vendor Speak
2025-07-30 13:00 - 14:00 | https://usteducation.org/event/chew-the-fat-with-us-demystifying-tech-vendor-speak/
Course Description:
Let’s face it – tech vendors love their buzzwords. From “synergy” to “next-gen,” it can feel like they’re speaking a whole new language. But don’t worry – we’ve got your back! In this fun and interactive session, we’ll tackle 7 tech phrases that vendors throw around, and break them down in a way that makes sense for you. Kenjie Davis from The AMS Guy and Olivia Wilkins from PerByte will help you decode these buzzwords, explaining what they really mean, how they affect your business, and, most importantly what you should do when you hear them. Think of this as your “vendor-speak” cheat sheet – so you’ll never be caught off-guard again! Get ready for an engaging experience where you’ll have a chance to ask questions, share your own experiences, and leave feeling like a tech jargon pro. Let’s demystify the confusing world of vendor-speak together!

Learning Objectives:
Understand commonly used phrases and terminology when engaging with technology vendors
Analyze the impact technology jargon can have on project planning and organization goals
Prepare for vendor conversations by asking the right follow-up questions and challenge vague or unclear vendor language
Empower decision-makers with actionable insights on what to do when encountering the common phrases/terms

To Watch this Webinar on the Media Library CLICK HERE!

The Association Marketing Manifesto - Live, Part 3: From Random Acts to Strategic Impact: Building a Marketing Culture That Works
2025-07-30 11:00 - 12:00 | zoom.us/j/91618896645
Course Description:
Part 3 of a 3-part Series
In the final session of a three-part webinar series, The Association Marketing Manifesto – Live, we move from theory to execution. What does it look like when marketing is actually aligned with strategy? We’ll cover quarterly planning (and why annual plans should be recycled), campaign prioritization, team support, and internal trust-building. This methodology is for both marketers and leaders to co-create a system that fosters creativity, accountability, and sustainable results—without burnout or bandaids!

Learning Objectives:
Replace outdated planning cycles with a quarterly, test-and-learn model that mirrors SaaS best practices.
Understand the root causes of marketing team overwhelm—and how leadership can help fix them.
Foster a two-directional culture of trust between marketing teams and the rest of the organization.

To Watch this Webinar on the Media Library CLICK HERE!

We Didn’t Talk All Year, But Wanna Renew?
2025-07-29 13:00 - 14:00 | zoom.us/j/99290056003
Course Description:
If you’re not consistently providing value, a renewal notice is just a cold email. And yet, that’s what many of us still do: cold emails, postcards, voicemail drops… Anything to get the transaction done. And the process is slow and laborious.
What if you could get more renewals this year and get them in the door faster? Higher retention. Less effort. Stop thinking about the transaction, and focus on the journey leading up to the transaction. You’ll walk away with a member-centric framework to boost retention and reimagine renewals as a natural outcome of ongoing, meaningful engagement.

Learning Objectives:
Examine how associations are shifting from reminders to value.
Apply behavior-based signals, simple questions, and timely nudges to re-engage members well before their expiration date.
Identify simple, scalable tactics to create personalized renewal journeys that feel conversational and relevant rather than transactional.

To Watch this Webinar on the Media Library CLICK HERE!

Collection Tools in Dynamics 365 Business Central
2025-07-23 11:00 - 12:00 | zoom.us/j/92378556959
Course Description:
Dynamics 365 Business Central is a wonderful ERP for the Small-to-Medium sized business. It provides a full set of modules for all business areas. Today we will talk about managing customer receivables using standard built-in tools to improve collections, manage credit and more.

Learning Objectives:
There are great tools for managing accounts receivable collections;
-Automate Reminders
-Credit Management
-Dispute Status
-Finance Charges
to name a few!
Join us for a look at these tools and improve your customer collections today!
This webinar is eligible for CPE credit.

To Watch this Webinar on the Media Library CLICK HERE!
