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DTSTART;TZID=America/New_York:20250528T130000
DTEND;TZID=America/New_York:20250528T140000
DTSTAMP:20260403T142520
CREATED:20250512T191359Z
LAST-MODIFIED:20250529T154057Z
UID:10000715-1748437200-1748440800@usteducation.org
SUMMARY:Preparing For\, and Landing\, Your First C-Suite or CEO Job
DESCRIPTION:Course Description:  \nIn this webinar\, you’ll hear from C-Suite executives and a recruiter in the association space about how to prepare for and land your dream job in the association and nonprofit industry. During this interactive panel\, you’ll learn:\n \nHow to assess your capabilities objectively\nWhat association and nonprofit boards look for\, when searching for C-Suite candidates\, especially CEO candidates\nHow to create a personal development plan to help you land your next C-Suite role\nWhere and how to search for C-Suite opportunities\nThe role of the recruiter in executive searches\nWays to prepare for your interviews with recruiters and boards\nHow working for an AMC could prepare you for your next C-Suite role\nCommon misconceptions about landing your first CEO job\nPreparing for your first Board meeting after landing that CEO job\n  \nLearning Objectives: \nIdentify the key qualifications and competencies that boards and recruiters seek in C-Suite and CEO candidates.\n \nEvaluate their own readiness for executive roles using frameworks for capability assessment and leadership development.\n \nDevelop a personal career advancement plan that aligns with leadership aspirations in the association or nonprofit sector.\n \nDescribe the executive recruitment process\, including the role of search firms and strategies for effective interview preparation.\n \nDiscuss transition strategies for new CEOs\, including relationship-building with boards and preparing for early leadership milestones.\n \n\n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/preparing-for-and-landing-your-first-c-suite-or-ceo-job/
LOCATION:zoom.us/j/95067388406
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/JoannaJulianTina25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250605T100000
DTEND;TZID=America/Chicago:20250605T164500
DTSTAMP:20260403T142520
CREATED:20250422T145101Z
LAST-MODIFIED:20250529T161749Z
UID:10000704-1749117600-1749141900@usteducation.org
SUMMARY:Summer Symposium Information
DESCRIPTION:Innovation and Disruption  \nDate: June 5th\, 2025 \nTime: 11:00 AM – 4:30 PM (ET) \n**In-person exclusive content 4:45PM-5:45PM (ET) \nLocation: In-person will be held at: \nAdage Technologies\n10 S Riverside Plaza STE 1500\,  \nChicago\, IL 60606 \n  \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Maximizing Member Value with AI: Strategic Approaches for Associations \nCourse Description:  \nTechnology is evolving at lightning speed\, and associations have something truly valuable that general AI models don’t: deep industry knowledge and member expertise. While popular AI tools pull from public data\, your association is in a unique position to use AI strategically and deliver standout value to your members. Join association tech and AI expert Greg Pollack\, VP\, Sales Enablement & Engineering Onboarding at Higher Logic\, to learn how to control and build on the foundation of your own content in today’s fast-paced AI-driven world. \n\nLearning Objectives: \n\nIdentify strategies to compete with AI searches to remain your members’ go-to resource for valuable industry information.\nApply tips to increase the likelihood of your association and resources being found in AI search results.\nExplain the critical role your online community will play in our new AI-influenced landscape.\nEvaluate essential data privacy considerations and ways to stay agile as new challenges and opportunities arise with AI.\n\n\nSpeaker: Greg Pollack\, VP\, Sales Enablement & Engineering Onboarding at Higher Logic \nCAE: Member & Stakeholder Engagement\nNASBA: Business Management & Organization\n\nSession 2: (12:15-1:15 PM ET) Innovation Without the Chaos: Redefining Disruption for Your Association \nCourse Description:  \nDisruption means different things to different organizations. For some associations\, it’s about adopting new AI-driven tools. For others\, it’s breaking free from a clunky CMS or reimagining how education and content are delivered. But real innovation isn’t about chasing shiny objects—it’s about aligning digital efforts with your mission\, your members\, and your capacity.\nIn this interactive session\, we’ll explore how associations of all sizes can define their own version of innovation and disruption—and implement it in a way that’s sustainable and strategic. We’ll share a framework that helps IT\, marketing\, and education teams collaborate around shared goals\, make data-informed decisions\, and stay future-ready. \n\nLearning Objectives: \n\nDefine what “disruption” means for your organization.\nAnalyze examples of successful digital transformation projects from other associations.\nApply tips to avoid burnout and scope creep during redesigns or re-platforming.\nIdentify ways to responsibly leverage AI to enhance—not replace—member experiences.\nUse a checklist to help you assess whether your current systems are holding you back.\n\n\nSpeaker: Jake Toohey\, Director\, Association Practice at Adage Technologies \nCAE: Organizational Strategy \nNASBA: Business Management & Organization \n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET) Culture Eats Innovation for Breakfast \nCourse Description:  \nThe capacity to innovate inside your organization is critical\, but most organizational cultures derail innovation efforts in ways leaders can’t even see. Using research from his new book\, Culture Change Made Easy\, Jamie Notter will break down the key culture patterns that prevent us from unlocking new value through innovation\, and he’ll give you practical tips for changing your culture in ways that support more effective experimentation and learning. Learn how to create a culture where innovation thrives—before it’s too late! \n\nLearning Objectives: \n\n\nDefine what culture is and explain how it operates inside your organization.\nAnalyze patterns within your culture that hinder your ability to effectively carry out the fundamental tasks of innovation.\nDesign strategies to transform culture in ways that foster the behaviors necessary for successful innovation.\n\nSpeaker: Jamie Notter\, Co-Founder at Propel \nCAE: Organizational Strategy \nNASBA: Business Management & Organization \n\nSession 4: (3:30-4:30 PM ET) Combating Disengagement and Creating High-Performing Teams \nCourse Description:  \nDisengagement increases attrition while contributing to poor performance and poor morale\, and is often the result of misalignment\, or misunderstanding\, among leaders\, direct reports and teams. Addressing disengagement can radically decrease the chance of losing talented employees and improve overall workplace culture. This session will focus on helping participants create high-performing individuals and teams by addressing the causes of disengagement and focusing on specific skills for improved performance. \n\nLearning Objectives: \n\n\nExplore the root cause of disengagement\nDiscover the attributes of a high-functioning team\nBuild alignment among you\, your team and your leaders\n\nSpeaker: Steve Hopkins\, Director\, Organizational Performance at Wipfli \nCAE: Organizational Strategy \nNASBA: Personnel/Human Resources \n\n \nIn-Person Exclusive AWTC Panel ::: Session 5: (4:45-5:45 PM ET) \nCourse Description:  \nTechnology and disruption may grab headlines\, but it’s people—leaders\, teams\, and communities—who drive real change. This panel\, hosted by AWTC\, explores how association leaders are navigating AI\, rethinking culture\, and building inclusive\, high-performing teams. Join us for a candid conversation on leading with empathy\, embracing innovation without chaos\, and sustaining momentum through strong peer connections. \n\nLearning Objectives: \n\nBy the end of this session\, participants will be able to: \n\nIdentify key soft skills (e.g.\, empathy\, emotional intelligence\, strategic thinking) that are critical for tech leaders in the age of AI and automation.\nDescribe practical approaches to fostering inclusive innovation teams that include voices from across the organization—not just IT.\nExplore strategies to reshape organizational culture to support agility\, collaboration\, and sustainable innovation.\nEvaluate what makes a high-performing team beyond just results\, including peer support\, emotional intelligence\, and shared purpose.\nReflect on the importance of peer communities in leadership development and resilience during times of disruption.\n\nSpeakers: Michelle Wroblewski from AWTC\, Hilary Marsh from AWTC\, Amanda Heburg from AWTC \nModerated by: Kate Coffey-Bacon\, U.S. Transactions Corp \nCAE: Executive Leadership \nNASBA: Business Management & Organization \n  \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation and Disruption.
URL:https://usteducation.org/event/summer-symposium-information/
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/SS-25-Main-Graphic-1-14-scaled.png
ORGANIZER;CN="Greg Pollack":MAILTO:gpollack@higherlogic.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250605T110000
DTEND;TZID=America/New_York:20250605T163000
DTSTAMP:20260403T142520
CREATED:20250422T150333Z
LAST-MODIFIED:20250602T142828Z
UID:10000705-1749121200-1749141000@usteducation.org
SUMMARY:Summer Symposium: Virtual Registration
DESCRIPTION:Innovation and Disruption  \nDate: June 5th\, 2025 \nTime: 11:00 AM – 4:30 PM (ET) \n**In-person exclusive content 4:45PM-5:45PM (ET) \nLocation: In-person will be held at: \nAdage Technologies\n10 S Riverside Plaza STE 1500\,  \nChicago\, IL 60606 \n \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Maximizing Member Value with AI: Strategic Approaches for Associations \nCourse Description:  \nTechnology is evolving at lightning speed\, and associations have something truly valuable that general AI models don’t: deep industry knowledge and member expertise. While popular AI tools pull from public data\, your association is in a unique position to use AI strategically and deliver standout value to your members. Join association tech and AI expert Greg Pollack\, VP\, Sales Enablement & Engineering Onboarding at Higher Logic\, to learn how to control and build on the foundation of your own content in today’s fast-paced AI-driven world. \n\nLearning Objectives: \n\nIdentify strategies to compete with AI searches to remain your members’ go-to resource for valuable industry information.\nApply tips to increase the likelihood of your association and resources being found in AI search results.\nExplain the critical role your online community will play in our new AI-influenced landscape.\nEvaluate essential data privacy considerations and ways to stay agile as new challenges and opportunities arise with AI.\n\n\nSpeaker: Greg Pollack\, VP\, Sales Enablement & Engineering Onboarding at Higher Logic \nCAE: Member & Stakeholder Engagement\nNASBA: Business Management & Organization\n\nSession 2: (12:15-1:15 PM ET) Innovation Without the Chaos: Redefining Disruption for Your Association \nCourse Description:  \nDisruption means different things to different organizations. For some associations\, it’s about adopting new AI-driven tools. For others\, it’s breaking free from a clunky CMS or reimagining how education and content are delivered. But real innovation isn’t about chasing shiny objects—it’s about aligning digital efforts with your mission\, your members\, and your capacity.\nIn this interactive session\, we’ll explore how associations of all sizes can define their own version of innovation and disruption—and implement it in a way that’s sustainable and strategic. We’ll share a framework that helps IT\, marketing\, and education teams collaborate around shared goals\, make data-informed decisions\, and stay future-ready. \n\nLearning Objectives: \n\nDefine what “disruption” means for your organization.\nAnalyze examples of successful digital transformation projects from other associations.\nApply tips to avoid burnout and scope creep during redesigns or re-platforming.\nIdentify ways to responsibly leverage AI to enhance—not replace—member experiences.\nUse a checklist to help you assess whether your current systems are holding you back.\n\n\nSpeaker: Jake Toohey\, Director\, Association Practice at Adage Technologies \nCAE: Organizational Strategy \nNASBA: Business Management & Organization \n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET) Culture Eats Innovation for Breakfast \nCourse Description:  \nThe capacity to innovate inside your organization is critical\, but most organizational cultures derail innovation efforts in ways leaders can’t even see. Using research from his new book\, Culture Change Made Easy\, Jamie Notter will break down the key culture patterns that prevent us from unlocking new value through innovation\, and he’ll give you practical tips for changing your culture in ways that support more effective experimentation and learning. Learn how to create a culture where innovation thrives—before it’s too late! \n\nLearning Objectives: \n\n\nDefine what culture is and explain how it operates inside your organization.\nAnalyze patterns within your culture that hinder your ability to effectively carry out the fundamental tasks of innovation.\nDesign strategies to transform culture in ways that foster the behaviors necessary for successful innovation.\n\nSpeaker: Jamie Notter\, Co-Founder at Propel \nCAE: Organizational Strategy \nNASBA: Business Management & Organization \n\nSession 4: (3:30-4:30 PM ET) Combating Disengagement and Creating High-Performing Teams \nCourse Description:  \nDisengagement increases attrition while contributing to poor performance and poor morale\, and is often the result of misalignment\, or misunderstanding\, among leaders\, direct reports and teams. Addressing disengagement can radically decrease the chance of losing talented employees and improve overall workplace culture. This session will focus on helping participants create high-performing individuals and teams by addressing the causes of disengagement and focusing on specific skills for improved performance. \n\nLearning Objectives: \n\n\nExplore the root cause of disengagement\nDiscover the attributes of a high-functioning team\nBuild alignment among you\, your team and your leaders\n\nSpeaker: Steve Hopkins\, Director\, Organizational Performance at Wipfli \nCAE: TBA \nNASBA: TBA \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation and Disruption.
URL:https://usteducation.org/event/summer-symposium-virtual-registration/
LOCATION:zoom.us/j/93647235006
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Growth/Sales,Marketing/Member Engagement,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Chicago-1-scaled.png
ORGANIZER;CN="Greg Pollack":MAILTO:gpollack@higherlogic.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250605T110000
DTEND;TZID=America/New_York:20250605T174500
DTSTAMP:20260403T142520
CREATED:20250422T152937Z
LAST-MODIFIED:20250602T142523Z
UID:10000706-1749121200-1749145500@usteducation.org
SUMMARY:Summer Symposium: In-Person Registration
DESCRIPTION:Innovation and Disruption  \nDate: June 5th\, 2025 \nTime: 11:00 AM – 4:30 PM (ET) \n**In-person exclusive content 4:45PM-5:45PM (ET) \nLocation: In-person will be held at: \nAdage Technologies\n10 S Riverside Plaza STE 1500\,  \nChicago\, IL 60606 \n \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Maximizing Member Value with AI: Strategic Approaches for Associations \nCourse Description:  \nTechnology is evolving at lightning speed\, and associations have something truly valuable that general AI models don’t: deep industry knowledge and member expertise. While popular AI tools pull from public data\, your association is in a unique position to use AI strategically and deliver standout value to your members. Join association tech and AI expert Greg Pollack\, VP\, Sales Enablement & Engineering Onboarding at Higher Logic\, to learn how to control and build on the foundation of your own content in today’s fast-paced AI-driven world. \n\nLearning Objectives: \n\nIdentify strategies to compete with AI searches to remain your members’ go-to resource for valuable industry information.\nApply tips to increase the likelihood of your association and resources being found in AI search results.\nExplain the critical role your online community will play in our new AI-influenced landscape.\nEvaluate essential data privacy considerations and ways to stay agile as new challenges and opportunities arise with AI.\n\n\nSpeaker: Greg Pollack\, VP\, Sales Enablement & Engineering Onboarding at Higher Logic \nCAE: Member & Stakeholder Engagement\nNASBA: Business Management & Organization\n\nSession 2: (12:15-1:15 PM ET) Innovation Without the Chaos: Redefining Disruption for Your Association \nCourse Description:  \nDisruption means different things to different organizations. For some associations\, it’s about adopting new AI-driven tools. For others\, it’s breaking free from a clunky CMS or reimagining how education and content are delivered. But real innovation isn’t about chasing shiny objects—it’s about aligning digital efforts with your mission\, your members\, and your capacity.\nIn this interactive session\, we’ll explore how associations of all sizes can define their own version of innovation and disruption—and implement it in a way that’s sustainable and strategic. We’ll share a framework that helps IT\, marketing\, and education teams collaborate around shared goals\, make data-informed decisions\, and stay future-ready. \n\nLearning Objectives: \n\nDefine what “disruption” means for your organization.\nAnalyze examples of successful digital transformation projects from other associations.\nApply tips to avoid burnout and scope creep during redesigns or re-platforming.\nIdentify ways to responsibly leverage AI to enhance—not replace—member experiences.\nUse a checklist to help you assess whether your current systems are holding you back.\n\n\nSpeaker: Jake Toohey\, Director\, Association Practice at Adage Technologies \nCAE: Organizational Strategy \nNASBA: Business Management & Organization \n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET) Culture Eats Innovation for Breakfast \nCourse Description:  \nThe capacity to innovate inside your organization is critical\, but most organizational cultures derail innovation efforts in ways leaders can’t even see. Using research from his new book\, Culture Change Made Easy\, Jamie Notter will break down the key culture patterns that prevent us from unlocking new value through innovation\, and he’ll give you practical tips for changing your culture in ways that support more effective experimentation and learning. Learn how to create a culture where innovation thrives—before it’s too late! \n\nLearning Objectives: \n\n\nDefine what culture is and explain how it operates inside your organization.\nAnalyze patterns within your culture that hinder your ability to effectively carry out the fundamental tasks of innovation.\nDesign strategies to transform culture in ways that foster the behaviors necessary for successful innovation.\n\nSpeaker: Jamie Notter\, Co-Founder at Propel \nCAE: Organizational Strategy \nNASBA: Business Management & Organization \n\nSession 4: (3:30-4:30 PM ET) Combating Disengagement and Creating High-Performing Teams \nCourse Description:  \nDisengagement increases attrition while contributing to poor performance and poor morale\, and is often the result of misalignment\, or misunderstanding\, among leaders\, direct reports and teams. Addressing disengagement can radically decrease the chance of losing talented employees and improve overall workplace culture. This session will focus on helping participants create high-performing individuals and teams by addressing the causes of disengagement and focusing on specific skills for improved performance. \n\nLearning Objectives: \n\n\nExplore the root cause of disengagement\nDiscover the attributes of a high-functioning team\nBuild alignment among you\, your team and your leaders\n\nSpeaker: Steve Hopkins\, Director\, Organizational Performance at Wipfli \nCAE: TBA \nNASBA: TBA \n\n \n  \nIn-Person Exclusive AWTC Panel ::: Session 5: (4:45-5:45 PM ET) \nCourse Description: \nTechnology and disruption may grab headlines\, but it’s people—leaders\, teams\, and communities—who drive real change. This panel\, hosted by AWTC\, explores how association leaders are navigating AI\, rethinking culture\, and building inclusive\, high-performing teams. Join us for a candid conversation on leading with empathy\, embracing innovation without chaos\, and sustaining momentum through strong peer connections. \n\nLearning Objectives: \n\nBy the end of this session\, participants will be able to: \n\nIdentify key soft skills (e.g.\, empathy\, emotional intelligence\, strategic thinking) that are critical for tech leaders in the age of AI and automation.\nDescribe practical approaches to fostering inclusive innovation teams that include voices from across the organization—not just IT.\nExplore strategies to reshape organizational culture to support agility\, collaboration\, and sustainable innovation.\nEvaluate what makes a high-performing team beyond just results\, including peer support\, emotional intelligence\, and shared purpose.\nReflect on the importance of peer communities in leadership development and resilience during times of disruption.\n\nSpeakers: Michelle Wroblewski from AWTC\, Hilary Marsh from AWTC\, Amanda Heburg from AWTC \nModerated by: Kate Coffey-Bacon\, U.S. Transactions Corp \nCAE: Executive Leadership \nNASBA: Business Management & Organization \n  \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation and Disruption.
URL:https://usteducation.org/event/summer-symposium-in-person-registration/
LOCATION:Adage Technologies 10 S Riverside Plaza STE 1500\, Chicago\, IL 60606\, 10 S Riverside Plaza STE 1500\, Chicago\, IL\, 60606\, United States
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Growth/Sales,Marketing/Member Engagement,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Chicago-3-scaled.png
ORGANIZER;CN="Greg Pollack":MAILTO:gpollack@higherlogic.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250610T130000
DTEND;TZID=America/New_York:20250610T140000
DTSTAMP:20260403T142520
CREATED:20250411T110158Z
LAST-MODIFIED:20250611T094309Z
UID:10000698-1749560400-1749564000@usteducation.org
SUMMARY:AI in Hiring: Why Human Resources Is Still Human
DESCRIPTION:Course Description:  \nArtificial Intelligence is rapidly transforming the hiring landscape—from resume screening and candidate sourcing to interview scheduling and skills assessments. But while AI can streamline processes and enhance efficiency\, it’s no replacement for the human touch. In this session\, Jaime Hirschfeld\, Director of Client Sales and Services at FlexProfessionals\, will explore how organizations can use AI tools to enhance\, not replace\, the relationships and insights that drive effective hiring. \nDrawing on her experience at FlexProfessionals\, Jaime will share real-world examples and best practices for balancing technology with the empathy\, intuition\, and judgment that only humans bring to hiring. \nWhether you’re an HR leader\, recruiter\, or business executive\, you’ll leave this session with a deeper understanding of how to leverage AI responsibly\, partner effectively with staffing firms\, and keep the “human” at the center of human resources. \n  \nLearning Objectives: \nUnderstand the current and emerging uses of AI in the hiring process and how it impacts recruiting workflows. \nIdentify the limitations and potential risks of AI in hiring\, including bias\, privacy concerns\, and candidate experience. \nLearn strategies for integrating AI tools while maintaining a human-centered approach to ensure ethical\, inclusive\, and effective hiring. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/ai-in-hiring-why-human-resources-is-still-human/
LOCATION:zoom.us/j/95575593577
CATEGORIES:ASSOCIATIONS & NONPROFITS,Hiring/Retention/HR,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Jaime25.png
ORGANIZER;CN="Jaime Hirschfeld":MAILTO:jaime@flexprofessionalsllc.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250611T110000
DTEND;TZID=America/New_York:20250611T120000
DTSTAMP:20260403T142520
CREATED:20250509T154029Z
LAST-MODIFIED:20250612T111122Z
UID:10000712-1749639600-1749643200@usteducation.org
SUMMARY:What’s Working Now: 5 Proven Campaigns to Drive Member Engagement
DESCRIPTION:Course Description:  \nLet’s talk member engagement that actually moves the needle. In this webinar\, we’ll walk through five real-world membership campaigns—from renewals and re-engagement to acquisition—that delivered impressive results. You’ll see how organizations are using timely\, conversational outreach to connect with members in meaningful ways (and get measurable ROI). Whether you’re focused on growth\, retention\, or just trying to better engage your audience\, you’ll leave with proven ideas to bring your membership strategy to life. \n  \nLearning Objectives: \nImplement timely\, conversational engagement to increase membership renewals \nApply strategies to re-engage lapsed members and bring them back into your community \nLeverage in-person events and conferences to build lasting member connections \nUtilize web engagement tools to support member acquisition campaigns \nIdentify and measure influenced engagement across touchpoints \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/whats-working-now-5-proven-campaigns-to-drive-member-engagement/
LOCATION:zoom.us/j/93655847044
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/Ryan25.png
ORGANIZER;CN="Ryan Graham":MAILTO:ryan@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250611T130000
DTEND;TZID=America/New_York:20250611T140000
DTSTAMP:20260403T142520
CREATED:20250517T131717Z
LAST-MODIFIED:20250530T132707Z
UID:10000717-1749646800-1749650400@usteducation.org
SUMMARY:How Are Executive Orders Impacting Associations? A Real-Time Check-in With Association Leaders
DESCRIPTION:Course Description:  \nFive months into a new administration\, executive orders are rolling out fast and the ripple effects are hitting associations in very different ways. Some are in reaction mode. Others are taking bold stands. Most are somewhere in between. \nIn this interactive panel discussion\, Matrix Group CEO Joanna Pineda will facilitate a real-time check-in with association executives from across different industries. They’ll share how the latest executive orders are impacting their work\, their members\, and their missions and what they’re doing about it. \n\nCome join to hear directly from association leaders AND add your voice! We’ll kick this session off with remarks from the panel and then open up the discussion to the audience.\n \nLearning Objectives: \n  \nExplain the latest Executive Orders and their impact on associations\, including DEI programs\, employment policies\, and federal funding requirements.  \n \nEvaluate your association’s policies and programs to identify areas of potential legal\, financial\, or operational risk.  \n \nIdentify and implement actionable steps to update governance practices\, adjust policies\, and ensure compliance while maintaining your association’s mission and commitments.
URL:https://usteducation.org/event/how-are-executive-orders-impacting-associations-a-real-time-check-in-with-association-leaders/
LOCATION:zoom.us/j/91364750986
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/JoannaMatthewLindaTip25-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250612T110000
DTEND;TZID=America/New_York:20250612T120000
DTSTAMP:20260403T142520
CREATED:20250326T194224Z
LAST-MODIFIED:20250613T094648Z
UID:10000690-1749726000-1749729600@usteducation.org
SUMMARY:Event Marketing Mastery: Turning Conferences Into Revenue Generators
DESCRIPTION:Course Description:  \nDiscover how to optimize your event marketing strategy for maximum ROI. From setting clear goals and leveraging interactive booth experiences to making meaningful connections on the ground\, learn how to transform event participation into measurable pipeline impact. \nGet practical tips on planning ahead\, tracking success metrics\, and balancing relationship-building with lead generation. Perfect for marketers looking to make the most of their conference budgets. And bonus: I’ll share my tested template for success. \n  \nLearning Objectives: \nDefine clear\, measurable objectives that tie event participation directly to pipeline impact. \nDevelop strategies for creating interactive booth experiences and fostering meaningful in-person connections that drive real results. \nApply practical methods for tracking key success metrics\, proving ROI\, and continuously improving your event marketing strategy. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/event-marketing-mastery-turning-conferences-into-revenue-generators/
LOCATION:zoom.us/j/97013329997
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Sam25.png
ORGANIZER;CN="Sam Bush":MAILTO:ambusheddigital@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250612T130000
DTEND;TZID=America/New_York:20250612T140000
DTSTAMP:20260403T142520
CREATED:20250331T124913Z
LAST-MODIFIED:20250613T102847Z
UID:10000694-1749733200-1749736800@usteducation.org
SUMMARY:Broadcast to Breakthrough: Turning Webinars Into Engagement Powerhouses
DESCRIPTION:Course Description:  \n  \nIn today’s crowded digital landscape\, hosting a webinar is just the beginning. How do you ensure your efforts translate into meaningful engagement and lasting impact? This panel of B2B marketers will share proven strategies for making your webinar the springboard for deeper connections\, building brand loyalty\, and driving measurable results. Discover actionable tactics to nurture leads\, foster meaningful post-event interactions\, and stand out in a competitive market. This engaging session will equip you with the tools to turn one-time attendees into long-term relationships. \n  \nLearning Objectives: \n  \nAnalyze the full potential of webinars as a launchpad for ongoing engagement. \nApply practical strategies to nurture leads post-webinar and drive conversions. \nDevelop content and follow-up processes that keep your brand top of mind. \nImplement personalization techniques for attendee engagement and retention. \nAssess webinar success and ROI post-event using metrics. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/broadcast-to-breakthrough-turning-webinars-into-engagement-powerhouses/
LOCATION:zoom.us/j/95421081263
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing,Marketing/Member Engagement,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/03/KateSamMary24-1.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250617T110000
DTEND;TZID=America/New_York:20250617T120000
DTSTAMP:20260403T142520
CREATED:20250610T184307Z
LAST-MODIFIED:20250618T135737Z
UID:10000722-1750158000-1750161600@usteducation.org
SUMMARY:From Hidden Gem to Headline Maker: Becoming the Go-to Source Through Earned Media
DESCRIPTION:Course Description:  \nIn a crowded media landscape\, associations and nonprofits must not only compete for attention but also assert themselves as credible sources of industry insight. This webinar will explore the essential strategies that associations/nonprofits can use to become recognized media authorities. From crafting compelling narratives to nurturing meaningful media relationships\, attendees will learn how to create high-value\, newsworthy content that captures the attention of top-tier journalists. \nWhether you’re new to media outreach or looking to refine your existing approach\, this session provides a blueprint for increasing your organization’s earned media impact. \n  \nLearning Objectives: \nIdentify key components of a PR strategy that positions associations as thought leaders. \nAnalyze techniques for tailoring media pitches to align with journalists’ needs and news cycles. \nApply practical tips for building and maintaining a curated media list that drives ongoing coverage. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/from-hidden-gem-to-headline-maker-becoming-the-go-to-source-through-earned-media/
LOCATION:zoom.us/j/95654356773
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/Colleen25.png
ORGANIZER;CN="Colleen Gallagher":MAILTO:cgallagher@onwrdupwrd.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250617T130000
DTEND;TZID=America/New_York:20250617T140000
DTSTAMP:20260403T142520
CREATED:20250604T183358Z
LAST-MODIFIED:20250618T140820Z
UID:10000720-1750165200-1750168800@usteducation.org
SUMMARY:18 Ways to Take Your Newsletter to the Next Level
DESCRIPTION:Course Description:  \nThis practical and insightful webinar explores 18 actionable strategies to enhance your email newsletter’s effectiveness. The session covers everything from content curation and personalization to automation\, design best practices\, and engagement tactics. Whether you’re building a newsletter from scratch or looking to boost performance\, the hosts provide tips\, tools\, and real-life examples to help organizations grow their audience\, increase open rates\, and drive meaningful results. \n  \nLearning Objectives: \nApply strategies to improve newsletter performance through smarter content\, design\, and automation—no major overhaul required. \nEvaluate opportunities to use AI and personalization to help you deliver more relevant content to each subscriber\, increasing engagement and retention. \nBalance curated and original content to keep your newsletter fresh and valuable. \nUnderstand key design and layout best practices that improve readability\, click-through rates\, and mobile responsiveness. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/18-ways-to-take-your-newsletter-to-the-next-level/
LOCATION:zoom.us/j/94135332068
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/Molly25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250624T110000
DTEND;TZID=America/New_York:20250624T120000
DTSTAMP:20260403T142520
CREATED:20250327T132253Z
LAST-MODIFIED:20250625T103444Z
UID:10000692-1750762800-1750766400@usteducation.org
SUMMARY:Executive Compensation and Other Employee Benefit Considerations in NFPs
DESCRIPTION:Course Description:  \n  \nThis session is designed to focus on the different types of executive compensation and employee benefits that are commonly encountered at not-for-profit organizations such as 457(b)\, 457(f) and other deferred compensation agreements. The session will provide background on these types of compensation vehicles and review both accounting and reporting for such plans\, including review of specific Form 990 considerations. \n  \nLearning Objectives: \n  \nIdentify types of executive compensation and other employee benefits \nAnalyze accounting and financial reporting requirements for executive compensation and employee benefits in not-for-profit organizations.- Form 990 Schedule J and other disclosures \nInterpret Form 990 Schedule J and other required disclosures related to executive compensation and benefit plans. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/executive-compensation-and-other-employee-benefit-considerations-in-nfps/
LOCATION:zoom.us/j/93866991807
CATEGORIES:Accounting,ASSOCIATIONS & NONPROFITS,Finance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Rebecca25.png
ORGANIZER;CN="Rebecca Horton":MAILTO:rebecca@oconnorcs.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250624T130000
DTEND;TZID=America/New_York:20250624T140000
DTSTAMP:20260403T142520
CREATED:20250428T203021Z
LAST-MODIFIED:20250429T164130Z
UID:10000709-1750770000-1750773600@usteducation.org
SUMMARY:Update on Executive Actions Affecting Federally Funded Nonprofits
DESCRIPTION:Course Description:  \nJoin us for an in-depth webinar tailored to nonprofit leaders and grants professionals navigating the evolving federal policy landscape. This session will provide an overview of critical Executive Orders\, their implementation and impact on nonprofits. Finally\, the webinar will explore proactive strategies that nonprofit leaders can adopt in response to these significant changes\, empowering organizations to adapt effectively while continuing to fulfill their missions. \n  \nLearning Objectives: \nIdentify important Executive Orders implementing revised policy for federally funded nonprofits and agency approaches to implementation. \nExplain federal rights to update terms and conditions of awards\, as well as terminate federal awards that “no longer effectuates agency priorities.” \nEvaluate key underlying federal civil rights laws implicated by certain of the Executive Orders and discuss practical compliance considerations. \nDevelop strategies for nonprofit leaders to respond effectively to the changing federal landscape.
URL:https://usteducation.org/event/update-on-executive-actions-affecting-federally-funded-nonprofits/
LOCATION:zoom.us/j/99418815660
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Chris24-1.png
ORGANIZER;CN="Tip Tucker Kendall":MAILTO:tip@ngma.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250625T110000
DTEND;TZID=America/New_York:20250625T120000
DTSTAMP:20260403T142520
CREATED:20250604T175939Z
LAST-MODIFIED:20250626T085304Z
UID:10000719-1750849200-1750852800@usteducation.org
SUMMARY:How to Win: Be a Category of One (Leadership for SMBs and Entrepreneurs)
DESCRIPTION: \nCPE Eligible\nCAE Eligible\n  \n  \n  \nCourse Description:  \nPart 2 of a 2-part Leadership & Learning Webinar. \nElevate your organization with insights designed for SMB leaders\, executives\, managers\, and entrepreneurs. This session covers five essential areas to become a Category of One where you Win by not competing. Some of these principles you may already follow\, others may surprise you and may provide new insight. \nI. Work on Yourself – Prioritizing self-development enables you to inspire and drive change. \n\nII. Build Organizational Culture – Culture shapes employee interactions and productivity. Learn to align culture with your mission\, enhancing engagement and strategic focus. \n\nIII. Use Atomic Habits – Small improvements\, as outlined in Atomic Habits\, create lasting growth and organizational success. \n\nIV. Focus on a Niche – Stand out by targeting a specific market segment\, appealing to the emotional triggers of your audience. \n\nV. Create a Compelling Saga – Develop a narrative that aligns your team with your vision\, building motivation and unity. \nThis session offers real-world examples\, videos\, and interactive discussions. Discover strategies to position your organization as a “category of one” and unlock new leadership potential! \n  \nLearning Objectives: \nLearn about key leadership principles including: \n\nHow to Win by not competing \n\nPrioritizing your own professional development \n\nA framework for building organizational culture \n\nUnderstand how small daily improvements lead to exponential growth \n\nHow to define your niche focus \n\nWhy having a compelling saga is critical to effective leadership \n\n \n\n\n\n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n\n\n 
URL:https://usteducation.org/event/how-to-win-be-a-category-of-one-leadership-for-smbs-and-entrepreneurs-4/
LOCATION:zoom.us/j/93339389515
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Wade25.png
ORGANIZER;CN="Wade Tetsuka%2C CPA":MAILTO:wadetetsuka@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250625T130000
DTEND;TZID=America/New_York:20250625T140000
DTSTAMP:20260403T142520
CREATED:20250612T180307Z
LAST-MODIFIED:20250626T130626Z
UID:10000723-1750856400-1750860000@usteducation.org
SUMMARY:How to Pick the Right AMS: 5 Secrets to Make Your Search Easy\, Fast\, and Stress-Free
DESCRIPTION:Course Description:  \nWhen the words “We need a new AMS” send a wave of anxiety through your office\, it’s important to know where and how to start your search. \nIn this session\, we will guide you through 5 proven strategies that will strip away confusion and put you firmly in control of the process. You’ll leave with an easy-to-implement checklist that everyone from front-line staff to the board can understand\, and you’ll discover how to focus only on the requirements that truly matter\, shaving weeks off your timeline while protecting your sanity. \nIt’s a new world of tech right now\, so don’t go on an AMS selection journey without the most recent insights from veteran industry experts. \n  \nLearning Objectives: \nPrioritize system requirements by distinguishing essential needs from “nice-to-haves” to support member value and operational efficiency. You’ll learn a clear method for ranking requirements so the team focuses on what truly drives member value and operational efficiency—not on flashy extras. \nEvaluate vendor communications and cut through demo hype. You’ll be able to spot red-flag claims\, ask the right questions\, and judge whether a platform can handle your trickiest workflows. \nSynthesize diverse staff opinions into decisive\, data-backed choices. You’ll discover a simple framework to gather feedback and convert it into consensus without endless meetings. \nPlan stakeholder engagement strategies—and keep projects on track. You’ll understand when and how to involve executives\, power users\, and light users so there are no last-minute objections and the selection stays on schedule. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/how-to-pick-the-right-ams-5-secrets-to-make-your-search-easy-fast-and-stress-free/
LOCATION:zoom.us/j/97432322303
CATEGORIES:Association IT,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/DavidVanessa25-1.png
ORGANIZER;CN="David Schulman":MAILTO:david@beacontechresearch.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250626T110000
DTEND;TZID=America/New_York:20250626T120000
DTSTAMP:20260403T142520
CREATED:20250509T152956Z
LAST-MODIFIED:20250627T163450Z
UID:10000711-1750935600-1750939200@usteducation.org
SUMMARY:Become a Social Media Sales Warrior: Tactics for Outmaneuvering\, Outconnecting\, and Outclosing
DESCRIPTION:Course Description:  \nIn the modern battlefield of sales\, social media is your war zone\, and your keyboard is your sword. If you are ready to go beyond passive posts and actually convert\, then it’s time to become a Social Media Sales Warrior—armed with intelligence\, strategy\, and fearless engagement. \n  \nLearning Objectives: \nBy the end of this session\, participants will be able to: \nUnderstand the Core Principles of Social Selling \no Define what it means to be a “Social Media Sales Warrior” in today’s competitive digital marketplace.\no Distinguish between passive social presence and active social selling. \nIdentify and Leverage Key Decision-Makers via Social Media \no Locate and engage with social media managers\, gatekeepers\, and influencers within target organizations.\no Build rapport to extract relevant insights without direct pitching. \nApply Strategic Tagging and Engagement Tactics \no Use tagging\, comments\, and shares to increase visibility and initiate contact with prospects.\no Understand when and how to tag appropriately to prompt engagement and deepen relationships. \nExtract Intelligence from Prospect Activity and Engagement Patterns \no Analyze likes\, shares\, and comments to identify prospect interests\, pain points\, and buying readiness.\no Use tools and features (e.g.\, LinkedIn filters\, Facebook post insights) to track digital body language. \nCreate Content That Drives Conversations and Conversions \no Craft compelling stories\, case studies\, and value-driven posts that generate inbound interest.\no Use content as a drip strategy to guide prospects through the sales funnel. \nNavigate Digital Communities and Groups for Strategic Positioning \no Identify relevant groups and forums where target audiences engage.\no Contribute meaningfully to build visibility and thought leadership within niche communities. \nDevelop and Maintain a Sales-Oriented Social Media Routine \no Build a repeatable system for daily/weekly prospecting\, posting\, and relationship building.\no Incorporate tools to track engagement\, schedule posts\, and follow up effectively. \n\nUnderstand the Ethical Boundaries of Social Selling \no Recognize the difference between strategic social selling and intrusive behavior.\no Apply best practices to maintain professionalism\, authenticity\, and trust. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/become-a-social-media-sales-warrior-tactics-for-outmaneuvering-outconnecting-and-outclosing/
LOCATION:zoom.us/j/99292129648
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/Justin-25.png
ORGANIZER;CN="Justin Goldstein%2C CAE":MAILTO:Justin.Goldstein18@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250709T110000
DTEND;TZID=America/New_York:20250709T120000
DTSTAMP:20260403T142520
CREATED:20250411T064223Z
LAST-MODIFIED:20250710T135722Z
UID:10000697-1752058800-1752062400@usteducation.org
SUMMARY:The Growth Mindset: How Nonprofits Can Thrive Despite Limited Resources
DESCRIPTION:Course Description:  \nMany nonprofit leaders assume that limited resources mean limited growth—but that doesn’t have to be the case. This session will shift your mindset and provide actionable insights to help you grow revenue and engagement by aligning your team\, understanding your audience\, and crafting outcome-driven strategies. Walk away with a clear framework to break free from stagnation and accelerate your organization’s success. \n  \nLearning Objectives: \nEvaluate strategies to drive growth and deliver results that exceed stakeholders’ expectations. \nDevelop growth-oriented mindsets and well-aligned teams. \nAnalyze members’ motivations and deepen understanding. \nDesign products and services that address members’ priorities. \nEstablish outcomes-focused strategies and high-impact go-to-market plans that inspire members and bolster brand prestige. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/the-growth-mindset-how-nonprofits-can-thrive-despite-limited-resources/
LOCATION:zoom.us/j/93348365694
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Henry25.png
ORGANIZER;CN="Henry Stoever":MAILTO:Henry@WindsorStrategy.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250709T130000
DTEND;TZID=America/New_York:20250709T140000
DTSTAMP:20260403T142520
CREATED:20250630T164307Z
LAST-MODIFIED:20250714T192505Z
UID:10000727-1752066000-1752069600@usteducation.org
SUMMARY:Lights\, Camera\, Impact: Sharpening Your Video Skills for Success
DESCRIPTION:Free CPE Credit\nFree CAE Credit\n  \nCOURSE DESCRIPTION: \nIn a digital-first world\, effective video communication is essential. Join us for a dynamic\, one-hour workshop designed to enhance your video presentation skills. Whether it’s live meetings on Zoom/Teams or creating asynchronous content for social media or internal communications\, this session will empower you to deliver your message with clarity\, confidence\, and professionalism. Through practical exercises and expert guidance\, you’ll learn the art of being articulate and authoritative on camera\, ensuring your video content stands out. \n  \nLEARNING OBJECTIVES: \nDevelop Confident On-Camera Presence: Learn techniques to present yourself confidently and professionally in any video setting\, from live meetings to recorded content. \nCraft Succinct and Impactful Messages: Gain insights into structuring your communication to be clear\, concise\, and compelling\, keeping your audience engaged. \nHands-On Practice and Feedback: Engage in interactive exercises to practice your new skills\, receiving real-time feedback to refine your video communication techniques. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n\n \n  \n\n\n  \n\n\n \n 
URL:https://usteducation.org/event/lights-camera-impact-sharpening-your-video-skills-for-success-2/
LOCATION:zoom.us/j/99462129288
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/Michael-Boarder-1.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250715T110000
DTEND;TZID=America/New_York:20250715T120000
DTSTAMP:20260403T142520
CREATED:20241206T173712Z
LAST-MODIFIED:20250716T135336Z
UID:10000650-1752577200-1752580800@usteducation.org
SUMMARY:Combining Business Central and Customer Experience (CRM)
DESCRIPTION:This event is eligible for CPE Credit only~ \n  \nCourse Description:  \nWe will explore options for using Business Central and Customer Experience together. This will include how the systems can share data and how that sharing can be managed. \n  \nLearning Objectives: \nUnderstand licensing options \nEvaluate options for connecting BC and CE (CRM) \nExplain Best Practices \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/combining-business-central-and-customer-experience-crm/
LOCATION:zoom.us/j/96060534312
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Andrew24.png
ORGANIZER;CN="Andrew Good":MAILTO:agood@libertygrove.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250715T130000
DTEND;TZID=America/New_York:20250715T140000
DTSTAMP:20260403T142520
CREATED:20250630T171649Z
LAST-MODIFIED:20250716T155438Z
UID:10000730-1752584400-1752588000@usteducation.org
SUMMARY:The Association Marketing Manifesto - Live\, Part 1: The Growth Mindset Shift: Why Marketing Is at the Heart of Association Strategy
DESCRIPTION:Course Description:  \nPart 1 of a 3-part Series \nThis opening session of the three-part webinar series\, The Association Marketing Manifesto – Live\, reframes the role of marketing in the association space\, challenging the long-held perception of marketing as a cost center or order-taker. You will explore how associations mirror recurring revenue models like software businesses—and why expanding into this mindset is the key to strategic\, sustainable growth. Join Brianne to examine the cultural and structural shifts required to position marketing as a high-impact growth driver instead of a reactive\, internal service department. \n  \nLearning Objectives: \nUnderstand how recurring revenue models (like SaaS) apply to associations—and what this means for membership marketing. \nIdentify the organizational behaviors and cultural norms that hold marketing back. \nDiscover how reframing marketing as a growth engine can unlock clarity\, alignment\, and measurable results. \nTo see the recorded webinar\, click here
URL:https://usteducation.org/event/the-association-marketing-manifesto-live-part-1-the-growth-mindset-shift-why-marketing-is-at-the-heart-of-association-strategy/
LOCATION:zoom.us/j/92464341200
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/Brianne25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250716T130000
DTEND;TZID=America/New_York:20250716T140000
DTSTAMP:20260403T142520
CREATED:20250415T181526Z
LAST-MODIFIED:20250716T205430Z
UID:10000703-1752670800-1752674400@usteducation.org
SUMMARY:Lean at 10: Lessons Learned
DESCRIPTION:Course Description:  \nAssociation execs are always on the lookout for good ideas for new programs\, products\, and services\, and once we think we have one\, we want to build it as quickly and efficiently as possible. What are the challenges associations face in developing their ideas? How can lean startup methodology help? How do you effectively harness your team’s creativity and resourcefulness to ensure that you’re delivering a solution your audiences will need\, use\, and pay for? What is the role of organizational culture in working in new ways to gain new insights? What tools exist to help association execs guide their teams through the culture change they’ll need to embrace to be effective? \n  \nLearning Objectives: \nExplain the key concepts and tools of lean startup methodology. \nAnalyze case studies from association executives applying lean startup methodology to their product development processes. \nIdentify cultural challenges associated with implementing lean startup principles and apply tools to navigate those challenges within their own organizations. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/lean-at-10-lessons-learned/
LOCATION:zoom.us/j/94908244848
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/ElizabethJamieChrissyTiffany25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250717T110000
DTEND;TZID=America/New_York:20250717T120000
DTSTAMP:20260403T142520
CREATED:20250526T125622Z
LAST-MODIFIED:20250718T132151Z
UID:10000718-1752750000-1752753600@usteducation.org
SUMMARY:AEO + GEO: The Future of SEO in an AI World
DESCRIPTION:Course Description:  \nAs AI transforms how people search\, is your association ready to keep up? The future of SEO isn’t just about keywords and rankings anymore\, it’s about showing up in the answers AI delivers. That’s where Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) come in. \nAEO turns your content into direct\, reliable answers that AI prioritizes across voice assistants and search platforms. GEO takes it further—making your content more likely to be pulled into AI-generated responses and summaries in tools like ChatGPT and Google’s AI Overviews. Together\, they represent a new approach to SEO\, built for how information is found in today’s increasingly AI-driven world. \nIn this session\, we’ll explore how AEO and GEO can give your association a powerful edge. You’ll learn how to turn your existing resources into content that AI recognizes\, trusts\, and surfaces—so your organization becomes the answer\, wherever your audience is searching. \n  \nLearning Objectives: \nUnderstand how AI is changing search—and why AEO and GEO are the next evolution of SEO strategy \nApply practical techniques to turn your content into direct answers AI tools can find\, trust\, and feature \nUse AEO and GEO to boost your association’s authority\, increase member engagement\, and stay front and center in an answers-first world \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/aeo-geo-the-future-of-seo-in-an-ai-world/
LOCATION:zoom.us/j/93051313220
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/JoannaLeah25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250717T130000
DTEND;TZID=America/New_York:20250717T140000
DTSTAMP:20260403T142520
CREATED:20250701T182329Z
LAST-MODIFIED:20250718T132205Z
UID:10000731-1752757200-1752760800@usteducation.org
SUMMARY:The AI Shift: ChatGPT Has Rewired Members’ Web Habits. Here’s How to Adapt.
DESCRIPTION:Course Description:  \nMost association websites were built for a pre-AI era and are at serious risk of falling behind quickly. \nGenerative AI and tools like ChatGPT have introduced new habits: visitors expect to search with full-sentence questions\, they want concise summaries before committing to long pages\, and they assume each page will instantly suggest the next best action tailored to their needs \nWhen your association’s website falls short of these expectations\, the consequences include declining event registrations\, an uptick in “I can’t find it” phone calls\, and prospects choosing alternative online communities. \nThis webinar explains how these AI-driven behaviors are reshaping the fundamentals of web strategy for associations. \nWe will discuss practical adjustments that can be scheduled within typical budget and staffing limits\, along with a longer-term view of deeper AI integrations and the metrics that best demonstrate progress to leadership. \n  \nLearning Objectives: \nDiscover what your association “superpower” is and why it’s even more useful in the post-AI world\n \nUnderstand why your members’ behavior is changing and what new capabilities will be needed for the next version of your website\n \nUnderstand how the digital world is fundamentally different post-AI and why your website’s member wall is critical for member value\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-ai-shift-chatgpt-has-rewired-members-web-habits-heres-how-to-adapt/
LOCATION:zoom.us/j/98918467301
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/John25.png
ORGANIZER;CN="John Hooley":MAILTO:john@site-steward.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250722T110000
DTEND;TZID=America/New_York:20250722T120000
DTSTAMP:20260403T142520
CREATED:20250630T171003Z
LAST-MODIFIED:20250722T210128Z
UID:10000729-1753182000-1753185600@usteducation.org
SUMMARY:The Association Marketing Manifesto - Live\, Part 2: Numbers Don’t Lie: The 5 Marketing Metrics Every Association Leader Should Track (But Probably Doesn’t)
DESCRIPTION:Course Description:  \nPart 2 of a 3-part Series \nWhile many associations glance at membership counts and dues revenue periodically\, truly data-driven organizations dig deeper. This session explores five critical metrics—ARR\, MRR\, retention rate\, NPS\, and CAC—and how they can inform smarter marketing and membership decisions. Brianne will break down each one\, walk through how to calculate it (without a finance degree)\, and lead a conversation on how it ties to strategy and storytelling in the boardroom. Join us for this interactive session: the second in a three-part series\, The Association Marketing Manifesto – Live. \n  \nLearning Objectives: \nCalculate and interpret five foundational marketing metrics for associations. \nRecognize how these metrics can support leadership decision-making and campaign planning. \nShift from lagging indicators (like annual membership reports) to real-time insights that drive change. \n  \nRegister for Part 3 here.  \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/the-association-marketing-manifesto-live-part-2-numbers-dont-lie-the-5-marketing-metrics-every-association-leader-should-track-but-probably-doesnt/
LOCATION:zoom.us/j/92776251743
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/Brianne25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250723T110000
DTEND;TZID=America/New_York:20250723T120000
DTSTAMP:20260403T142520
CREATED:20250701T200708Z
LAST-MODIFIED:20250724T203655Z
UID:10000732-1753268400-1753272000@usteducation.org
SUMMARY:Collection Tools in Dynamics 365 Business Central
DESCRIPTION:Course Description:  \nDynamics 365 Business Central is a wonderful ERP for the Small-to-Medium sized business. It provides a full set of modules for all business areas. Today we will talk about managing customer receivables using standard built-in tools to improve collections\, manage credit and more. \n  \nLearning Objectives: \nThere are great tools for managing accounts receivable collections; \n-Automate Reminders\n-Credit Management\n-Dispute Status\n-Finance Charges\nto name a few! \nJoin us for a look at these tools and improve your customer collections today! \nThis webinar is eligible for CPE credit.  \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/collection-tools-in-dynamics-365-business-central/
LOCATION:zoom.us/j/92378556959
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Kim25.png
ORGANIZER;CN="Kim Dallefeld":MAILTO:kim@dallefeld.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250729T130000
DTEND;TZID=America/New_York:20250729T140000
DTSTAMP:20260403T142520
CREATED:20250714T200241Z
LAST-MODIFIED:20250729T212602Z
UID:10000738-1753794000-1753797600@usteducation.org
SUMMARY:We Didn’t Talk All Year\, But Wanna Renew?
DESCRIPTION:Course Description:  \nIf you’re not consistently providing value\, a renewal notice is just a cold email. And yet\, that’s what many of us still do: cold emails\, postcards\, voicemail drops… Anything to get the transaction done. And the process is slow and laborious. \nWhat if you could get more renewals this year and get them in the door faster? Higher retention. Less effort. Stop thinking about the transaction\, and focus on the journey leading up to the transaction. You’ll walk away with a member-centric framework to boost retention and reimagine renewals as a natural outcome of ongoing\, meaningful engagement. \n  \nLearning Objectives: \nExamine how associations are shifting from reminders to value. \nApply behavior-based signals\, simple questions\, and timely nudges to re-engage members well before their expiration date. \nIdentify simple\, scalable tactics to create personalized renewal journeys that feel conversational and relevant rather than transactional. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/we-didnt-talk-all-year-but-wanna-renew/
LOCATION:zoom.us/j/99290056003
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/dave25.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250730T110000
DTEND;TZID=America/New_York:20250730T120000
DTSTAMP:20260403T142520
CREATED:20250630T170050Z
LAST-MODIFIED:20250730T200215Z
UID:10000728-1753873200-1753876800@usteducation.org
SUMMARY:The Association Marketing Manifesto - Live\, Part 3: From Random Acts to Strategic Impact: Building a Marketing Culture That Works
DESCRIPTION:Course Description:  \nPart 3 of a 3-part Series \nIn the final session of a three-part webinar series\, The Association Marketing Manifesto – Live\, we move from theory to execution. What does it look like when marketing is actually aligned with strategy? We’ll cover quarterly planning (and why annual plans should be recycled)\, campaign prioritization\, team support\, and internal trust-building. This methodology is for both marketers and leaders to co-create a system that fosters creativity\, accountability\, and sustainable results—without burnout or bandaids! \n  \nLearning Objectives: \nReplace outdated planning cycles with a quarterly\, test-and-learn model that mirrors SaaS best practices. \nUnderstand the root causes of marketing team overwhelm—and how leadership can help fix them. \nFoster a two-directional culture of trust between marketing teams and the rest of the organization. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/the-association-marketing-manifesto-live-part-3-from-random-acts-to-strategic-impact-building-a-marketing-culture-that-works/
LOCATION:zoom.us/j/91618896645
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/MichaelArt25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250730T130000
DTEND;TZID=America/New_York:20250730T140000
DTSTAMP:20260403T142520
CREATED:20250707T190308Z
LAST-MODIFIED:20250730T201503Z
UID:10000736-1753880400-1753884000@usteducation.org
SUMMARY:Chew the Fat With Us: Demystifying Tech Vendor Speak
DESCRIPTION:Course Description:  \nLet’s face it – tech vendors love their buzzwords. From “synergy” to “next-gen\,” it can feel like they’re speaking a whole new language. But don’t worry – we’ve got your back! In this fun and interactive session\, we’ll tackle 7 tech phrases that vendors throw around\, and break them down in a way that makes sense for you. Kenjie Davis from The AMS Guy and Olivia Wilkins from PerByte will help you decode these buzzwords\, explaining what they really mean\, how they affect your business\, and\, most importantly what you should do when you hear them. Think of this as your “vendor-speak” cheat sheet – so you’ll never be caught off-guard again! Get ready for an engaging experience where you’ll have a chance to ask questions\, share your own experiences\, and leave feeling like a tech jargon pro. Let’s demystify the confusing world of vendor-speak together! \n  \nLearning Objectives: \nUnderstand commonly used phrases and terminology when engaging with technology vendors \nAnalyze the impact technology jargon can have on project planning and organization goals \nPrepare for vendor conversations by asking the right follow-up questions and challenge vague or unclear vendor language \nEmpower decision-makers with actionable insights on what to do when encountering the common phrases/terms \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/chew-the-fat-with-us-demystifying-tech-vendor-speak/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/OliviaKenjie25.png
LOCATION:https://usteducation.org/event/chew-the-fat-with-us-demystifying-tech-vendor-speak/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250805T130000
DTEND;TZID=America/New_York:20250805T140000
DTSTAMP:20260403T142520
CREATED:20250404T164842Z
LAST-MODIFIED:20250805T193403Z
UID:10000695-1754398800-1754402400@usteducation.org
SUMMARY:Succession Planning Crisis: The Lack of Knowledge in Transitions
DESCRIPTION:Course Description:  \n  \nWhen someone leaves\, they take everything they know and all the relationships they have built with them. But what happens when someone moves on? Have you captured all that knowledge or let it walk out the door? Building a knowledge management program is crucial to keeping any organization on track\, especially after a departure. This session will cover the importance of building a knowledge management program to support succession planning\, leadership training\, onboarding\, and why thinking through the transition from one staff member or volunteer leader to the next supports positive outcomes for the future of the organization. \n  \nLearning Objectives: \n  \nExplain the importance of knowledge management not just for products/services\, but for the internal health of the organization. \nAnalyze the relationship of knowledge management to successful planning/ training/onboarding for both staff and volunteer leaders. \nApply qualitative research tools to create/build/manage your own knowledge management program. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/succession-planning-crisis-the-lack-of-knowledge-in-transitions/
LOCATION:zoom.us/j/95538252600
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Cecilia25-1.png
ORGANIZER;CN="Cecilia Sepp":MAILTO:cecilia@roguetulips.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250807T110000
DTEND;TZID=America/New_York:20250807T120000
DTSTAMP:20260403T142520
CREATED:20250731T162901Z
LAST-MODIFIED:20250731T170256Z
UID:10000760-1754564400-1754568000@usteducation.org
SUMMARY:Unleash Your Personal Brand: Transform Your Personality Into a Competitive Edge
DESCRIPTION:COURSE DESCRIPTION: \nIn today’s highly competitive professional environment\, your personal brand is the key to standing out and creating lasting impact. This course will guide you through the process of identifying\, shaping\, and promoting your unique personal brand. By leveraging your authentic personality traits and core values\, you will learn how to differentiate yourself and create a powerful narrative that resonates with your audience—whether you’re looking to enhance your career\, build a business\, or expand your professional network. Through hands-on exercises and real-world examples\, you’ll discover how to turn your personality into a competitive advantage that drives both personal and professional success. \n  \nLEARNING OBJECTIVES: \nAnalyze and articulate core personality traits and values that form the foundation of your personal brand. \nCraft a compelling personal brand narrative that communicates your unique strengths\, passions\, and expertise to your target audience. \nLeverage social media and networking opportunities to promote and expand your personal brand presence effectively. \nDevelop strategies to align personal branding with career or business goals\, creating opportunities for growth and differentiation in a competitive market.
URL:https://usteducation.org/event/unleash-your-personal-brand-transform-your-personality-into-a-competitive-edge-2/
LOCATION:zoom.us/j/98301798504
CATEGORIES:Business Strategy,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Kate25.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
END:VCALENDAR