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DTSTART;TZID=America/New_York:20250925T130000
DTEND;TZID=America/New_York:20250925T143000
DTSTAMP:20260403T142620
CREATED:20250805T175028Z
LAST-MODIFIED:20250925T202308Z
UID:10000762-1758805200-1758810600@usteducation.org
SUMMARY:AI Stewardship: What Association Boards Must Know
DESCRIPTION:Course Description:  \nFiduciary responsibility and the duty of foresight require boards to operate at the center of their associations’ AI decision-making. \nArtificial intelligence (AI) is the most perilous technology paradigm associations have considered for adoption in their history. Not only does AI create myriad significant risks for our community’s organizations\, it is inflicting daily harm on human beings\, including current association stakeholders. If boards agree to AI use in their associations\, they must fulfill their obligations for building robust AI governance and sustaining vigilant AI stewardship to create the conditions for ethical\, purposeful and responsible AI adoption. Given everything we know about AI today and in the years ahead\, this is the only defensible pathway forward. \nThis session is a high-stakes briefing for association board directors/officers\, chief staff executives/CXOs\, and other association community contributors on what is required of our community\, its organizations\, and their stewards and decision-makers with respect to AI adoption. \n  \nLearning Objectives: \nUnderstand the most critical issues in AI development and diffusion over the next 12-18 months. \nExplain the full range of risks and harms created by AI technologies today and their implications for association stakeholders. \nFocus organizational attention on creating the conditions for ethical\, purposeful\, and responsible AI adoption. \nCollaborate with other association contributors to begin building robust AI governance and sustainable board AI stewardship. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/ai-stewardship-what-association-boards-must-know/
LOCATION:zoom.us/j/93235195255
CATEGORIES:ASSOCIATIONS & NONPROFITS,Ethics
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/Jeff25-1-1.png
ORGANIZER;CN="Jeff De Cagna":MAILTO:jeff@foresightfirst.io
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250930T130000
DTEND;TZID=America/New_York:20250930T140000
DTSTAMP:20260403T142620
CREATED:20250716T194822Z
LAST-MODIFIED:20251001T134836Z
UID:10000745-1759237200-1759240800@usteducation.org
SUMMARY:A Critical Point: Mental Health for Association CEOs
DESCRIPTION:Course Description:  \nLeading an association can be deeply rewarding—yet as a chief staff executive\, the physical and emotional demands often come at great personal cost. Drawing on insights from a recent survey of nearly 150 CSEs\, this webinar uncovers stark realities: 85% report negative impacts on their health\, 60% struggle with sleep\, and nearly one in five have experienced workplace-related mental health challenges. This practical session blends data with real-world strategies for building healthier work habits\, establishing boundaries\, nurturing board awareness\, and reshaping governance culture—empowering association CEOs and CSEs to lead sustainably while modeling well-being for their entire organization. \n  \nLearning Objectives: \nInterpret the data — Describe the prevalence and impact of stress\, burnout\, sleep issues\, and physical strain among C-suite executives. \nSet and maintain healthy boundaries — Apply strategies to protect work–life integration\, even within demanding board and stakeholder environments. \nEngage boards and governance — Advocate effectively for supportive governance structures and policies that embed executive well-being. \nNormalize well-being conversations — Use language and forums to destigmatize mental health in the executive suite. \nImplement practical habits and systems — Identify at least three individual and organizational tactics—from peer networks\, sabbaticals\, to sleep hygiene—that reinforce sustainable leadership. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/a-critical-point-mental-health-for-association-ceos/
LOCATION:zoom.us/j/94235084640
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/TaraLindsayAdamSilvia25-1.png
ORGANIZER;CN="Tara Puckey%2C MBA%2C CAE%2C CMP":MAILTO:tara@rtdna.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250930T150000
DTEND;TZID=America/New_York:20250930T160000
DTSTAMP:20260403T142620
CREATED:20250826T191801Z
LAST-MODIFIED:20251001T134838Z
UID:10000778-1759244400-1759248000@usteducation.org
SUMMARY:Video Relationship Management: The New Era of Connection and Engagement
DESCRIPTION:Course Description:  \nIn a world where inboxes are full and audiences are tuning out\, how do you break through? This session introduces Video Relationship Management (VRM)\, a category pioneered to restore trust and attention through authentic\, scalable video. We’ll unpack the principles of VRM\, which include video at the core\, co-creation over control\, lifecycle integration\, and systemized scalability—and why they matter now more than ever. Using ASAE’s adoption of VRM as a case study\, you’ll see firsthand how associations can elevate member voices\, extend event impact\, and create lasting connections. Walk away with practical strategies and inspiration to reimagine how your organization builds relationships in the age of distraction. \n  \nLearning Objectives: \nBy the end of this session\, participants will be able to: \nDefine Video Relationship Management (VRM): Understand what VRM is\, how it differs from traditional video strategies\, and why it represents a new category of engagement. \nRecognize the Value of Authentic Video: Learn how co-created\, human-centered video outperforms scripted or outsourced production in building trust and driving measurable results. \nSee Lifecycle Integration in Practice: Explore how VRM can power engagement across the entire relationship journey—from welcome to renewal\, pre-event buzz to post-event legacy. \nEvaluate a Real Case Study: Gain insights from how ASAE has implemented VRM to amplify member voices\, boost engagement\, and set a new standard for association storytelling. \nApply Key Takeaways to Their Own Organization: Identify opportunities to activate VRM principles immediately\, regardless of budget or staff size. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/video-relationship-management-the-new-era-of-connection-and-engagement/
LOCATION:zoom.us/j/91766849004
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Dan25-1.png
ORGANIZER;CN="Dan Piva":MAILTO:dan.piva@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251001T110000
DTEND;TZID=America/New_York:20251001T120000
DTSTAMP:20260403T142620
CREATED:20250411T063040Z
LAST-MODIFIED:20251001T203848Z
UID:10000696-1759316400-1759320000@usteducation.org
SUMMARY:The Power of PsyCap
DESCRIPTION:Course Description:  \nDiscover how Psychological Capital (PsyCap)—hope\, efficacy\, resilience\, and optimism—can transform the volunteer experience and strengthen organizational impact. Grounded in research\, this session explores how cultivating PsyCap among volunteers leads to higher satisfaction\, deeper engagement\, and stronger retention. Attendees will gain actionable insights and practical strategies to foster a thriving volunteer culture\, backed by data and real-world application. \n  \nLearning Objectives: \nDefine the core components of Psychological Capital (PsyCap) and explain their relevance to volunteer motivation\, satisfaction\, and retention. \nIdentify practical tools for fostering a strengths-based volunteer culture that builds resilience and optimism across teams. \nEvaluate the impact of PsyCap-focused engagement efforts on volunteer performance\, satisfaction\, and organizational alignment. \nDesign volunteer engagement initiatives that integrate PsyCap principles to support long-term organizational goals. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-power-of-psycap/
LOCATION:zoom.us/j/96088380653
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Nicole25-1.png
ORGANIZER;CN="Nicole Rudner%2C CAE%2C DBA":MAILTO:nrudner@terralex.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251001T130000
DTEND;TZID=America/New_York:20251001T140000
DTSTAMP:20260403T142620
CREATED:20250509T171045Z
LAST-MODIFIED:20251001T204210Z
UID:10000714-1759323600-1759327200@usteducation.org
SUMMARY:U-Turn: From Outstanding to Standing Out in a Competitive Marketplace
DESCRIPTION:Course Description:  \nWinning organizations market the problem\, not just the solution. And members and prospects will believe that the organization BEST able to articulate their problem is the one best positioned to provide the best solution. So don’t fall in love with your solutions (your publications\, conferences\, education\, advocacy efforts\, etc.); rather\, fall in love with the PROBLEM your association solves by making a U-Turn. \n  \nLearning Objectives: \nExplain why quality and service excellence are no longer differentiators; they’re core expectations \nExplain why a difference of KIND always beats a difference of DEGREE \nAnalyze your association’s core value proposition to determine what it is truly offering members. \nDemonstrate how to speak relationally to your members rather than transactionally \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/u-turn-from-outstanding-to-standing-out-in-a-competitive-marketplace/
LOCATION:zoom.us/j/92295206137
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/Michael25-3.png
ORGANIZER;CN="Michael DiFrisco%2C CAE":MAILTO:michaeld@aacd.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251002T110000
DTEND;TZID=America/New_York:20251002T120000
DTSTAMP:20260403T142620
CREATED:20250805T182229Z
LAST-MODIFIED:20251002T180019Z
UID:10000763-1759402800-1759406400@usteducation.org
SUMMARY:The Psychology of AI Adoption
DESCRIPTION:Course Description:  \nIn this session\, participants will explore the future of AI implementation through both a strategic and psychological lens. The presentation begins by outlining emerging expectations for AI use across industries\, setting the stage for thoughtful adoption. Attendees will then dive into foundational psychological principles that shape how humans adopt technology like AI. Finally\, the session connects these insights to practical outcomes: how understanding value exchange and experience design fosters stronger collaboration\, accelerates adoption\, and unlocks sustainable value from AI technologies. \n  \nLearning Objectives: \nIdentify emerging expectations for AI implementation and use. \nExplain the psychological principles essential to AI value-creation. \nAnalyze how these principles lead to AI adoption and collaboration. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/the-psychology-of-ai-adoption/
LOCATION:zoom.us/j/95048450786
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/JC25.png
ORGANIZER;CN="JC Quintana":MAILTO:jc@jcquintana.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251002T130000
DTEND;TZID=America/New_York:20251002T140000
DTSTAMP:20260403T142620
CREATED:20250722T201519Z
LAST-MODIFIED:20251003T144151Z
UID:10000752-1759410000-1759413600@usteducation.org
SUMMARY:Beyond the Coffee Break: 7 Ways to Spark Real Engagement at Events
DESCRIPTION:Course Description:\n \nEvents often leave engagement to chance rather than planning for it — even though the engagement side of an event may account for half of its success! This hands-on session introduces seven practical\, replicable tactics to increase engagement and make networking more meaningful at association conferences\, chapter meetings\, expos\, and more. Whether you’re planning a major annual meeting or a local member gathering\, you’ll learn how to go beyond the usual coffee breaks and receptions to build stronger connections\, build community\, and ensure people leave feeling it was worth their time. You’ll try out these techniques during the workshop and walk away ready to apply them at your next event.\n \n \nLearning Objectives:\n \nIdentify common limitations of traditional event networking formats such as coffee breaks and receptions\n \nDescribe seven practical tactics to enhance engagement at association events of all sizes.\n \nDemonstrate selected engagement techniques during the session to increase attendee interaction and connection.\n \nBe able to implement engagement strategies that build community and increase perceived value at future events\n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n \n\n  \n\n\n 
URL:https://usteducation.org/event/beyond-the-coffee-break-7-ways-to-spark-real-engagement-at-events/
LOCATION:zoom.us/j/95684606796
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Lee25.png
ORGANIZER;CN="Lee Gimpel":MAILTO:lee@bettermeetings.expert
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251007T110000
DTEND;TZID=America/New_York:20251007T120000
DTSTAMP:20260403T142620
CREATED:20250722T194051Z
LAST-MODIFIED:20251008T053401Z
UID:10000749-1759834800-1759838400@usteducation.org
SUMMARY:From Tourists to Townspeople: Turning Newcomers Into Belongers
DESCRIPTION:Course Description:  \nWhy do people join your association—and what truly makes them stay? \nIn this fun\, strategy-rich webinar\, we’ll explore how members evolve from curious “tourists” to committed “townspeople” and how associations can guide that journey with intentional community-building and digital engagement. Inspired by the game Catan\, we’ll show how to use your marketing strategy as the roadmap to foster identity\, connection\, and long-term belonging. Because membership isn’t just about transactions—it’s about transformation. \n  \nLearning Objectives: \nDefine the three stages of member engagement—Tourist\, Settler\, and Townsperson—and identify the key motivations and risks at each phase. \nApply marketing and digital strategies tailored to each member type\, including segmentation\, automation\, and personalized content. \nDesign a member experience that fosters belonging through identity-based storytelling\, feedback loops\, and progression pathways. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/from-tourists-to-townspeople-turning-newcomers-into-belongers-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94923953417
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/JessicaRhoni25.png
ORGANIZER;CN="Jessica Richardson":MAILTO:jrichardson@aai.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251007T130000
DTEND;TZID=America/New_York:20251007T140000
DTSTAMP:20260403T142620
CREATED:20250912T134712Z
LAST-MODIFIED:20251008T053018Z
UID:10000788-1759842000-1759845600@usteducation.org
SUMMARY:The Association Playbook for the AI Powered Web: Making Your Website Work Smarter
DESCRIPTION:Course Description:  \nAI is transforming how people find and interact with information\, but it won’t magically fix your website. \nJoin us as we cover the essential steps associations need to thrive on the AI-powered web. From building a strategy and structuring content to implementing schema\, benchmarking performance\, and answering your audience’s biggest questions\, you’ll leave with a clear playbook for a smarter website. \n  \nLearning Objectives: \nExplain the strategic foundation for an AI-ready website. \nApply methods to identify\, create\, and structure content for maximum visibility. \nDevelop a practical playbook for implementation\, measurement\, and growth \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99194815364
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/RayChris25.png
ORGANIZER;CN="Chris Yoko":MAILTO:Chris@yokoco.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251008T110000
DTEND;TZID=America/New_York:20251008T120000
DTSTAMP:20260403T142620
CREATED:20250808T131732Z
LAST-MODIFIED:20251008T194859Z
UID:10000766-1759921200-1759924800@usteducation.org
SUMMARY:The 4 Secrets of Increased Employee Retention & Engagement:  Attraction\, Attention\, Appreciation & Application
DESCRIPTION:Course Description:  \nParticipants will learn about the power of the Attraction\, Attention\, Appreciation as the basis for creating a positive workplace culture that creates sustainable success\, while increasing engagement and retention through practical Application of the 3 A’s. \n  \nLearning Objectives: \nDescribe how Attraction\, Attention\, and Appreciation shape a thriving workplace culture. \nIdentify ways the 3 A’s boost employee engagement and retention. \nApply the 4 A’s framework to address real workplace challenges. \nCreate a simple plan to sustain success through intentional Application. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-4-secrets-of-increased-employee-retention-engagement-attraction-attention-appreciation-applicationfree-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/98160895432
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/Paul25.png
ORGANIZER;CN="Paul Glover":MAILTO:paul@paulglovercoaching.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251008T130000
DTEND;TZID=America/New_York:20251008T140000
DTSTAMP:20260403T142620
CREATED:20250730T200959Z
LAST-MODIFIED:20251008T194849Z
UID:10000757-1759928400-1759932000@usteducation.org
SUMMARY:Call 9-1-1 My Organization Is in Crisis
DESCRIPTION:Course Description:  \nA racist magazine cover\, a C-level staff member sexually harassing colleagues\, an abusive board member… \nIt isn’t IF your association will experience a crisis\, it’s WHEN. Join Sheri Singer\, an award winning crisis expert to learn how to prepare for a crisis\, endure it\, and emerge with your organization’s reputation intact. \nParticipants will learn how to prepare for a crisis\, understand the elements in a crisis plan\, know how to assemble a Rapid Response© Team\, and identify the three crisis phases. Scenario crisis planning also will be discussed. Following this lively discussion\, participant will walk away feeling more confident about how their organization can ensure a crisis successfully. \n  \nLearning Objectives: \nKnow the critical need to write and update a crisis communication plan. \nUnderstand how to create and leverage a Rapid Response© Team. \nIdentify the three phases of a crisis and how to direct your efforts toward the most important one. \nIdentify potential crisis scenarios and know the first steps to take in those scenarios with your association’s reputation intact. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/call-9-1-1-my-organization-is-in-crisis-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92779407897
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Sheri25.png
ORGANIZER;CN="Sheri Singer":MAILTO:sheri@singercomm.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251009T130000
DTEND;TZID=America/New_York:20251009T140000
DTSTAMP:20260403T142620
CREATED:20250911T193051Z
LAST-MODIFIED:20251010T153719Z
UID:10000787-1760014800-1760018400@usteducation.org
SUMMARY:Simplify Your Tech Stack: How Zapier Can Supercharge Productivity\, Create Hands-Free Workflows\, and Save Your Staff a Ton of Time
DESCRIPTION:Course Description:  \nMost associations didn’t build their tech stack overnight. It grew over time with one platform here\, one workaround there until you found yourself juggling disconnected systems\, clunky processes\, and missed opportunities. \nThis fast-paced\, practical webinar offers a new path forward. \nWe will showcase how Zapier’s automation and AI capabilities paired with your existing AMS can unlock a more intelligent\, integrated\, and efficient way of working. No custom development. No massive overhaul. Just smart connections and real-world results. Whether you’re tackling member engagement\, data hygiene\, or operational workflows\, this session is designed to help you take the friction out of your technology. \nWhat We Will Cover:\nThe Power of Connection\nLearn how connecting your day-to-day tools to your AMS through Zapier can create a unified ecosystem that speaks the same language without a single line of code.\nAutomation That Actually Saves Time\nSee how no-code automations can reduce manual tasks\, eliminate redundancy\, and give your team back the bandwidth they need to focus on strategy and service.\nReal Use Cases That Remove Bottlenecks\nFrom automating event workflows to streamlining chapter management\, you’ll leave with tangible examples of how associations are already using this to simplify operations.\nA Glimpse Into What’s Next \nExplore what’s emerging from AI-powered workflows to predictive automations and how your AMS can be the launchpad for a smarter\, more scalable tech stack. \n  \nLearning Objectives: \nDemonstrate how to connect your AMS to everyday tools using Zapier without coding or custom development. \nIdentify opportunities to automate manual tasks and reduce operational friction through no-code workflows. \nAnalyze real-world examples of how associations are using automation to improve efficiency in areas like events\, chapters\, and member engagement. \nEvaluate emerging AI-powered automations and how they can extend the capabilities of your AMS for future scalability. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/simplify-your-tech-stack-how-zapier-your-ams-can-supercharge-productivity-create-hands-free-workflows-and-save-your-staff-a-ton-of-time/
LOCATION:zoom.us/j/91965105223
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/KeithNicholasJoe25.png
ORGANIZER;CN="Joe Salerno":MAILTO:jsalerno@arment.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251014T110000
DTEND;TZID=America/New_York:20251014T120000
DTSTAMP:20260403T142620
CREATED:20250911T191127Z
LAST-MODIFIED:20251014T193918Z
UID:10000785-1760439600-1760443200@usteducation.org
SUMMARY:The Fast Followers Approach to Implementing Effective Technology Systems
DESCRIPTION:Course Description:  \nSmall to medium businesses (SMBs) are heavily dependent on technology but often struggle with knowing how to effectively evaluate and decide which technology tools to implement for their business. You’ll learn best practices to make informed decisions so you don’t waste time and money on technology that doesn’t improve your business outcomes. \n  \nLearning Objectives: \nUnderstand common reasons SMBs make unwise technology investments \nApply recommendations to improve decision-making on technology investments \nApply 3 key questions to ask before making your next technology purchase \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-fast-followers-approach-to-implementing-effective-technology-systems/
LOCATION:zoom.us/j/94558535651
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Azunna25.png
ORGANIZER;CN="Azunna Anyanwu":MAILTO:azunna@theagilecio.net
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251015T130000
DTEND;TZID=America/New_York:20251015T140000
DTSTAMP:20260403T142620
CREATED:20250919T144108Z
LAST-MODIFIED:20251016T111313Z
UID:10000791-1760533200-1760536800@usteducation.org
SUMMARY:AI\, SEO\, and YouTube: A New Playbook for Events and Associations
DESCRIPTION:Course Description:  \nSearch is changing fast. With AI engines like Google’s AI Overviews\, ChatGPT\, and Perplexity now delivering answers directly\, traditional SEO is losing its impact. The sources AI trusts most are not your website\, but platforms like Wikipedia\, Reddit\, and YouTube. \nFor associations and event professionals\, this shift is both a challenge and an opportunity. YouTube has become one of the most frequently cited sources in AI-generated search results — and it’s the one platform your organization can directly control. \nIn this session\, we’ll explore how AI is reshaping search\, why video has become central to visibility\, and how every organization can re-think YouTube as a strategic priority. You’ll leave with a quick start guide to launch or revamp your event or association’s YouTube channel and ensure your expertise shows up in AI search results. \n  \nLearning Objectives: \nUnderstand the AI shift in search — why Google\, ChatGPT\, and other AI platforms are reducing clicks to traditional websites and what this means for SEO. \nIdentify the “Big Three” platforms AI relies on (Wikipedia\, Reddit\, YouTube) and why YouTube is the most actionable for events and associations. \nRecognize the role of video in AI visibility — how short\, structured video clips are increasingly cited in AI answers. \nDevelop a YouTube strategy for your organization — including pre-event\, during-event\, and post-event video opportunities. \nApply a practical quick start guide to either launch a new YouTube channel or optimize an existing one for search and AI discovery. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/ai-seo-and-youtube-a-new-playbook-for-events-and-associations/
LOCATION:zoom.us/j/98484543839
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Michael25-5.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251016T130000
DTEND;TZID=America/New_York:20251016T140000
DTSTAMP:20260403T142620
CREATED:20250926T185616Z
LAST-MODIFIED:20251017T110640Z
UID:10000793-1760619600-1760623200@usteducation.org
SUMMARY:Content: A Foundational Element of Member Value
DESCRIPTION:Course Description:  \nThis webinar is the second installment in our four-part Foundational Elements of Member Value series. The content chapter gives associations the blueprints to transform from a high-lift\, reactionary content model to a well-oiled engine that pumps out member value and builds its own continuous momentum. \nCheck out the other chapters in the Foundational Elements of Member Value series.\nChapter One: The New Foundation of Member Value: Content\, Experience and Revenue (aired August 21\, 2025)\nChapter Two: Content: A Foundational Element of Member Value (airing October 16\, 2025)\nChapter Three: Experience: A Foundational Element of Member Value (coming soon)\nChapter Four: Revenue: A Foundational Element of Member Value (coming soon) \n  \nLearning Objectives: \nIdentify and leverage sources of content for output that’s higher volume and better quality at a lower spend. \nDevelop a framework for what formats and topics your members and sponsors actually want. \nBuild systems that ensure you deliver value at a cadence your members will look forward to that allows room to respond to current events. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/content-a-foundational-element-of-member-value/
LOCATION:zoom.us/j/99911571039
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/BreannaMarcus25.png
ORGANIZER;CN="Breanna Perrelli":MAILTO:breanna.perrelli@talewinddigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251021T130000
DTEND;TZID=America/New_York:20251021T140000
DTSTAMP:20260403T142620
CREATED:20250805T185615Z
LAST-MODIFIED:20251021T191947Z
UID:10000764-1761051600-1761055200@usteducation.org
SUMMARY:Practical Ways to Get Started with AI Today
DESCRIPTION:Course Description:  \nAre you intrigued by the promise of artificial intelligence but unsure where to begin? Whether you’re leading an association\, managing a marketing team\, or simply looking to drive innovation inside your organization\, the time to start with AI is now—and it doesn’t require a technical background or a massive budget. \nIn this practical and action-oriented session\, Erica Salm Rench from Sidecar.ai will walk you through a no-jargon-needed roadmap to begin leveraging AI today. Drawing on real-world examples from associations\, nonprofits\, and small teams\, she’ll break down how leaders can adopt AI tools to save time\, enhance member experiences\, and unlock new levels of creativity and productivity. \n  \nLearning Objectives: \nIdentify high-impact\, low-effort AI tools you can use immediately to streamline marketing\, communication\, and administrative workflows. \nDevelop a simple\, repeatable framework for evaluating and implementing AI tools that align with your organization’s goals and values. \nBuild team confidence and momentum by using real examples and quick wins to foster a culture of experimentation with AI. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/practical-ways-to-get-started-with-ai-today/
LOCATION:zoom.us/j/92670951687
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Erica25-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251022T110000
DTEND;TZID=America/New_York:20251022T120000
DTSTAMP:20260403T142620
CREATED:20250911T191720Z
LAST-MODIFIED:20251023T110833Z
UID:10000786-1761130800-1761134400@usteducation.org
SUMMARY:Building Your Leadership Brand
DESCRIPTION:Course Description:  \nBuilding a leadership brand is essential for distinguishing yourself in a competitive landscape\, as it reflects your unique strengths\, values\, and vision. To develop a strong leadership brand\, focus on three key takeaways: first\, identify your core value proposition by understanding what sets you apart from other leaders and aligning your capabilities with organizational needs; second\, demonstrate consistent authenticity by ensuring your actions align with your stated values to build trust; and third\, emphasize measurable impact by connecting your leadership style to tangible results and continuously evolving based on feedback. Ultimately\, your leadership brand is a dynamic representation of your professional journey and a promise of the unique value you bring to your team and organization. \n  \nLearning Objectives: \nArticulate your core value proposition: identify your unique strengths\, understand what differentiates you from other leaders\, align your personal capabilities with organizational needs \nExhibit consistent authenticity: ensure your actions match your stated values; build trust through predictable\, genuine behavior; let your true leadership style shine through \nDrive measurable impact: connect your leadership approach to tangible results; show how your brand drives organizational success; continuously evolve based on feedback and performance \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n\n 
URL:https://usteducation.org/event/building-your-leadership-brand-2/
LOCATION:zoom.us/j/99557868214
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/12/Jennifer24-2.png
ORGANIZER;CN="Jennifer Dalton":MAILTO:jendalton@brandmirror.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251022T130000
DTEND;TZID=America/New_York:20251022T140000
DTSTAMP:20260403T142620
CREATED:20250926T190507Z
LAST-MODIFIED:20251023T112335Z
UID:10000794-1761138000-1761141600@usteducation.org
SUMMARY:AI in Practice: Strategy\, Pitfalls\, and the Tools to De-Risk Adoption
DESCRIPTION:Course Description:  \nArtificial intelligence is no longer optional — but adopting it without a plan can introduce costly risks. This session explores how associations and organizations can develop a practical AI strategy that balances innovation with safeguards. We’ll examine common missteps\, highlight milestones for a thoughtful rollout\, and share proven tactics and tools to de-risk adoption. You’ll leave with a clearer path to implementing AI responsibly and effectively in your own organization. \n  \nLearning Objectives: \nExplain why “not using it” is not a viable (or secure) AI strategy. \nAnalyze common implementation missteps that cost organizations time and money. \nOutline the key milestones in a thoughtful AI roll-out. \nEvaluate tactics and toolsets to consider for your own AI journey. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/ai-in-practice-strategy-pitfalls-and-the-tools-to-de-risk-adoption/
LOCATION:zoom.us/j/97517848561
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Chris24-2.png
ORGANIZER;CN="Heinan Landa":MAILTO:hlanda@optimalnetworks.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251028T110000
DTEND;TZID=America/New_York:20251028T120000
DTSTAMP:20260403T142620
CREATED:20251015T161910Z
LAST-MODIFIED:20251029T111348Z
UID:10000804-1761649200-1761652800@usteducation.org
SUMMARY:Combating the Increase of Cyber and Fraud Threats
DESCRIPTION:Course Description:  \nFraud is on the rise and impacts organizations worldwide\, regardless of size\, mission\, or revenue. Changes in the control environment\, implementation of new technologies\, and hybrid workforces have contributed to an increase in the opportunity to commit fraud at all levels and statistics show perpetrators are seizing these opportunities. This course will educate participants on fraud and cyber risks and provide actionable strategies for risk mitigation. \n  \nLearning Objectives: \nAnalyze the current risk environment\, top forecasted risks\, and emerging risks. \nIdentify top schemes being utilized to commit fraud for the purpose of implementing practices to mitigate risk and perform continuous monitoring throughout the year. \nEvaluate cybersecurity tools and tactics to develop an effective fraud mitigation strategy. \nUtilize data analytics in preventing and detecting fraudulent activity to provide participants with mechanisms they can implement at their own organizations. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n  \n 
URL:https://usteducation.org/event/combating-the-increase-of-cyber-and-fraud-threats-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98668445229
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Cybersecurity,Cybersecurity
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/MacDarrenThomas25.png
ORGANIZER;CN="Mac Lillard":MAILTO:mlillard@grfcpa.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251029T130000
DTEND;TZID=America/New_York:20251029T140000
DTSTAMP:20260403T142620
CREATED:20250926T192719Z
LAST-MODIFIED:20251030T174329Z
UID:10000795-1761742800-1761746400@usteducation.org
SUMMARY:Unlock Hidden Profits: 3 Game-Changing Secrets for Association Success
DESCRIPTION:Course Description:  \nIs your non-dues revenue program stuck in neutral—or simply not reaching its full potential? Whether you’re still shaping your vision or already experimenting with data\, this fast-paced\, practitioner-led session will give you the clarity and inspiration to accelerate results. \n  \nJoin our expert trio as they reveal three “ripped-from-the-headlines” strategies every association leader needs right now: \nHow to gain essential CEO buy-in that sparks organizational momentum. \nSmart\, simple data tactics that instantly elevate your sponsor and partner programs. \nThe first practical steps to revamp and re-energize your revenue approach. \n  \nWalk away with fresh insights and immediately usable tools to revolutionize your non-dues revenue—and discover the hidden profit opportunities your association may be overlooking. \n  \nLearning Objectives: \nAfter attending this webinar\, participants will be able to: \nExplain why CEO alignment is critical for non-dues revenue growth and how to build strong internal support. \nLeverage data in simple but effective ways to improve sponsor engagement and program outcomes. \nDesign a prioritized action plan for taking the first steps toward revitalizing their non-dues revenue strategy. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/unlock-hidden-non-dues-revenue-3-game-changing-secrets-for-association-success/
LOCATION:zoom.us/j/99349882286
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/BarbaraBruceVinnu25.png
ORGANIZER;CN="Barbara Armentrout":MAILTO:barbara@bjasolutions.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251030T130000
DTEND;TZID=America/New_York:20251030T140000
DTSTAMP:20260403T142620
CREATED:20251017T145625Z
LAST-MODIFIED:20251031T111742Z
UID:10000813-1761829200-1761832800@usteducation.org
SUMMARY:What Works (And Why) in New Member Acquisition Campaigns
DESCRIPTION:Course Description:  \nMembership growth doesn’t happen with a single message or magic moment. It takes intentional\, well-timed communication across multiple channels. \nIn this webinar\, we’ll break down what makes an effective member acquisition strategy and how to put it into practice. You’ll learn how to combine website engagement\, email outreach\, and timely follow-ups to capture interest\, personalize the experience\, and guide prospective members toward joining. \nWe’ll walk through best practices for designing cross-channel campaigns that meet prospective members where they are and deliver value at every step. To bring these strategies to life\, we’ll also highlight how two associations have successfully implemented them in real-world campaigns. \nWhether you’re launching your first acquisition effort or fine-tuning an existing one\, you’ll leave with fresh ideas to build smarter\, more effective campaigns. \n  \nLearning Objectives: \nIdentify the key components of a successful member acquisition strategy \nDesign cross-channel campaigns that engage prospective members at the right time \nLeverage personalization and real-time responses to improve conversions \nApply lessons from real-world campaigns to your own member growth efforts \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/what-works-and-why-in-new-member-acquisition-campaigns-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99395753335
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Brittany-25.png
ORGANIZER;CN="Brittany Lancor":MAILTO:brittany@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251104T110000
DTEND;TZID=America/New_York:20251104T120000
DTSTAMP:20260403T142620
CREATED:20251010T180945Z
LAST-MODIFIED:20251105T151557Z
UID:10000798-1762254000-1762257600@usteducation.org
SUMMARY:Mastering Memory for Professional Success & Peak Performance
DESCRIPTION:COURSE DESCRIPTION: \nIn this fun & interactive program\, U.S. Memory Champion\, Chester Santos – “The International Man of Memory” will help you to develop life changing memory skills that you can immediately apply to better retaining and recalling valuable information from conference sessions\, training classes\, and other professional development activities. You’ll also learn how to become a master at remembering names to get more out of the wonderful experience of networking at business events. In addition\, you’ll find out how to leverage how human memory works to make your company’s messaging and event programming more memorable. \n  \nLEARNING OBJECTIVES: \nMaster the fundamental principles for developing powerful memory skills to enhance productivity & increase ROI from training and development efforts \nLearn to better remember names to get more out of networking at conferences/meetings and improve professional & personal relationships \nBecome a more effective and persuasive speaker by learning to give presentations without notes \nLearn why neuroscientists insist that broadening your “knowledge base” is the key to creativity and innovation \nLeverage how human memory works to make your company’s messaging and event programming more “memorable” \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/mastering-memory-for-professional-success-peak-performance-2-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94970260939
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Chester25.png
ORGANIZER;CN="Chester Santos":MAILTO:chester@chestersantos.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251104T130000
DTEND;TZID=America/New_York:20251104T140000
DTSTAMP:20260403T142620
CREATED:20251016T193936Z
LAST-MODIFIED:20251105T151726Z
UID:10000812-1762261200-1762264800@usteducation.org
SUMMARY:Streamlining Receivables: Integrating Payments with your ERP system
DESCRIPTION:This event is eligible for CPE Credit only~ \n  \nCourse Description:  \nIn today’s digital environment\, finance and operations professionals working at associations should be looking for ways to optimize their business processes. For associations currently using an Enterprise Resource Planning (ERP) system (such as Sage/Intacct\, Microsoft Dynamics 365\, NetSuite and Oracle)\, there are many ways to maximize their investment in the platform. One key area of opportunity lies in streamlining and consolidating the management of all member and customer receivables. \nMoving beyond siloed departmental approaches\, participants will learn strategies and best practices to integrate receivables and collections operations across membership\, education\, events\, sponsorships\, certifications\, publications\, and other revenue streams. This session shows how an association can use their existing ERP system to centralize invoicing\, payment processing\, and collections efforts\, leading to improved cash flow\, reduced administrative burden\, enhanced data accuracy\, and a holistic view of member financial engagement. \nThis integration enables the association to be able to utilize ERP reporting and analytics tools to gain actionable insights into cash flow\, aging receivables\, and collection effectiveness. \n  \nLearning Objectives: \nIdentify common inefficiencies in the accounts receivable process that can be addressed through payment integration. \nIdentify key functionalities for automation workflows\, including invoice delivery\, payment reminders\, collection processes and more. \nDevelop strategies for integrating and standardizing collection procedures across various departments within the ERP. \nUnderstand how to improve member satisfaction by providing a user-friendly experience for all financial transactions and communications. \nOutline key steps and considerations for evaluating and implementing ERP-integrated payment solutions in an association environment. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/streamlining-receivables-integrating-payments-with-your-erp-system-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98518001878
CATEGORIES:Accounting,Finance,MICROSOFT DYNAMICS,Payments/PCI Compliance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Fauwaz25.png
ORGANIZER;CN="Fauwaz Hussain":MAILTO:fauwaz.hussain@globalpay.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251105T110000
DTEND;TZID=America/New_York:20251105T120000
DTSTAMP:20260403T142620
CREATED:20251015T190643Z
LAST-MODIFIED:20251106T132414Z
UID:10000808-1762340400-1762344000@usteducation.org
SUMMARY:The 3 Shifts of AI for Associations
DESCRIPTION:Course Description:  \nAI is reshaping how associations discover solutions\, engage members\, and deliver value. Yet most leaders are still asking where to start. \nIn this fast-moving and thought-provoking session\, Sandra Nam introduces The 3 Shifts of AI for Associations\, a clear framework that helps executives understand how AI is transforming the work of associations today. From search to discovery\, content to conversations\, and transactions to trusted agents\, you will learn how to navigate these changes with confidence and vision. \nDrawing on real examples from across the industry\, Sandra connects innovation\, leadership\, and practical next steps that any association can take now\, without the need for technical expertise. \nWhat you will learn: \n1. How to recognize and lead the three major AI shifts affecting associations \n2. Ways to apply AI to strengthen engagement\, sponsorship\, and member value \n4. A roadmap for evaluating\, experimenting with\, and communicating AI initiatives within your organization \nJoin this session to cut through the noise\, understand what is coming next\, and gain the insight to lead your association’s AI journey with clarity and purpose. \n  \nLearning Objectives: \nExplain the three major shifts in how AI is transforming associations and their approach to member and industry engagement. \nIdentify practical applications of AI that strengthen discovery\, communication\, and sponsorship opportunities within associations. \nDevelop confidence to begin experimenting with AI in ways that align with their association’s mission\, culture\, and capacity for innovation. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-3-shifts-of-ai-for-associations-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92843784127
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Data Management,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Sandra25-1.png
ORGANIZER;CN="Sandra Nam":MAILTO:sandra@qiqochat.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251105T130000
DTEND;TZID=America/New_York:20251105T140000
DTSTAMP:20260403T142620
CREATED:20250821T144027Z
LAST-MODIFIED:20251106T132425Z
UID:10000775-1762347600-1762351200@usteducation.org
SUMMARY:Creating Emails Members Actually Want
DESCRIPTION:Course Description:  \nEmail marketing continues to be the workhorse of marketing\, but member conversions are declining. After auditing over 50 associations emails it’s clear that new emails strategies are needed get conversion rate up! It’s critical that we craft compelling calls to action\, master send times\, and use AI to help you write personal and meaningful content. \nThis session will delve into 4 strategies that will improve your email marketing: \n– How to manage “we send too many emails!”\n– Connecting with members as if they are the hero of the story\n– Favorite AI prompts to make your emails great with little effort\n– Email design and content that are working well right now \nWalk away seeing how there’s power in making small changes to your emails\, to amplify your email marketing. \n  \nLearning Objectives: \nApply email design and content best practices from the list you will leave with. \nDesign a plan to manage your email calendar and to solve the “we send too many emails!” problem. \nSelect and apply the best AI prompts to create winning email content that makes the member feel welcome\, seen and valued. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/creating-emails-members-actually-want/
LOCATION:zoom.us/j/97518055852
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/Amber25.png
ORGANIZER;CN="Amber Worthen":MAILTO:amber@emailmaven.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251106T110000
DTEND;TZID=America/New_York:20251106T120000
DTSTAMP:20260403T142620
CREATED:20251015T170136Z
LAST-MODIFIED:20251107T145119Z
UID:10000807-1762426800-1762430400@usteducation.org
SUMMARY:Adventure Leadership: Key Leadership Principles from Expeditions
DESCRIPTION:COURSE DESCRIPTION: \nJoin Don Schmincke as he dives into his book and new approach to leadership development\, based on ground-breaking scientific research\, field-tested under the most brutal conditions on the most difficult summits\, and successfully applied in the training of executives\, management teams and entrepreneurs throughout the world.  We will review core lessons and approaches from three points of view. First\, key leadership principle learned from expeditions in the Himalayas and Andes. Then we will bring these lessons to the world of business\, with examples from experiences in coaching entrepreneurs and business management teams. Finally\, we will take a look at the science behind these winning strategies\, exploring these principles at their fundamental level. \nWe will also go over key points as a summarized\, plan-of-attack blueprint that will help the you master the courage and skill to approach leadership from a practical perspective\, overcome persistent barriers to performance\, understand the source of dysfunctional behaviors that plague organizations and learn how to overcome and redirect them into productive results\, understand why chronic management problems exist\, where and why they originate and what to do about them\, enrich profits\, markets and organizational culture. \nMore information on Don can be found here. \n  \nLEARNING OBJECTIVES: \nLearn key leadership principle learned from expeditions in the Himalayas and Andes. \nLearn how to bring these lessons to the world of business\, with examples from their experiences in coaching entrepreneurs and business management teams. \nLearn at the science behind these winning strategies\, exploring these principles at their fundamental level. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/adventure-leadership-key-leadership-principles-from-expeditions-2-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/93125540101
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Don25-1.png
ORGANIZER;CN="Don Schmincke":MAILTO:don@sagaleadership.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251110T100000
DTEND;TZID=America/New_York:20251110T150000
DTSTAMP:20260403T142620
CREATED:20250818T163018Z
LAST-MODIFIED:20251103T172906Z
UID:10000773-1762768800-1762786800@usteducation.org
SUMMARY:Virtual Registration for Fall Symposium 2025
DESCRIPTION:Navigating the Future \nDate: Monday\, November 10\, 2025 \nTime: 10:00 – 4:15 PM \n**In-person exclusive content 4:15 PM-5:15 PM (ET) \nLocation: In-person will be held at: \nHigher Logic: 4501 Fairfax Dr Suite 301\, Arlington\, VA 22203 \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 PM ET) Bridging the Gap: How Associations Can Win the Next Generation \nCourse Description:  \nAs the workforce evolves to include five generations\, associations face a pivotal opportunity—and challenge—in engaging the next wave of professionals. This session\, grounded in Multiview’s latest research\, “Voice of the Member\,” explores how associations can close the awareness-value gap\, embrace digital fluency\, and revive in-person connection to attract and retain Gen Z and Millennial members. \nThrough real data and actionable strategies\, we’ll unpack what young professionals truly want from associations: tangible career outcomes\, authentic digital engagement\, and meaningful community. Attendees will leave with a modern framework for member engagement and a clear roadmap to future-proof their value proposition. \nLearning Objectives: \n\nIdentify the top barriers preventing young professionals from joining associations—and how to overcome them.\nApply digital-first strategies that resonate with Gen Z and Millennial audiences across platforms like LinkedIn and Instagram.\nDesign in-person experiences that foster connection\, mentorship\, and long-term engagement.\nUse Multiview’s 6M Framework to align mission\, media\, and messaging with evolving member expectations.\n\nSpeaker: Trevor Whyte\, Vice President\, Strategic Partnerships\, Multiview \nCAE: Member and Stakeholder Engagement and Management \nNASBA: Communications & Marketing \n\nSession 2: (11:15-12:15 PM ET) Security by Design: Protecting Your Payments and Reputation \nCourse Description: \nIn today’s digital-first environment\, associations and non-profits are entrusted with sensitive member and donor payment information. A single breach (e.g.\, carding attack) can jeopardize both mission impact and organizational reputation.  A single breach can also lead to the immediate shutdown of your ability to accept payments. This session will guide leaders and finance teams through the essential strategies for securing payment processes from start to finish. From PCI compliance and tokenization to secure vaulting and gateway redundancy\, participants will learn how to create a payment ecosystem that is resilient\, trustworthy\, and built to handle evolving cyber threats. Using real-world scenarios from associations and nonprofits\, we will uncover how proactive security not only protects your data but also strengthens member and donor confidence. \nLearning Objectives: \n\nIdentify the key payment security requirements for associations and nonprofits\, including PCI DSS standards and emerging best practices.\nEvaluate common vulnerabilities in payment workflows and determine appropriate mitigation strategies\nApply tokenization\, encryption\, and secure vaulting techniques to safeguard member and donor data.\nImplement redundancy and contingency plans to ensure business continuity in the event of system downtime or a security incident.\nAssess the role of payment security in preserving organizational trust and donor/member retention.\n\nSpeaker: Wade Tetsuka\, CPA\, President\, U.S. Transactions Corporation \nCAE: Operations \nNASBA: Information Technology \n\n12:15-12:45 PM CATERED LUNCH BREAK \n\nSession 3: (12:45-1:45 PM ET) Putting AI to Work for Your Members: Practical Applications You Can Start Using Today \nCourse Description:  \nArtificial intelligence doesn’t have to be abstract or overwhelming. It can be a practical\, human-centered tool to help associations serve members more effectively. In this session\, we’ll explore three realistic ways associations are already using AI to streamline operations and improve the member experience. \nGuided onboarding: Help prospective members move smoothly from discovering your organization to joining and engaging with benefits. AI can tailor content\, highlight relevant programs\, and reduce friction in the process. \nPredictive renewals: Use AI to identify which members are likely to lapse\, so your team can intervene early with the right message and timing. \nSmarter self-service: Let members make updates to event registrations\, rosters\, and more with AI-powered tools. When they need extra help\, the system can escalate to staff through support tickets or cases. \nThis session is designed for a non-technical audience. We’ll walk through each example with real-world context\, simple visuals\, and a focus on what is possible today. \nLearning Objectives: \n\nDescribe how AI can support guided onboarding by personalizing content and streamlining the new member journey.\nExplain how predictive analytics can identify at-risk members and enable timely\, targeted renewal efforts.\nEvaluate AI-driven self-service tools that improve member experience while optimizing staff workload.\n\nSpeaker: Arden Winner\,  Senior Salesforce Consultant\, Fíonta \nCAE: Member and Stakeholder Engagement and Management \nNASBA: Information Technology \n\nSession 4: (2:00-3:00 PM ET) Overcoming Technology Trauma: Learning from Successes and Failures in Technology Projects \nCourse Description: \nIn today’s fast-paced digital landscape\, technology projects are essential to the growth and success of any organization. Yet\, despite careful planning and execution\, many projects face setbacks or fail to meet expectations. Join other technology leaders to discuss the importance of addressing the outcomes of technology projects—both the successes and the challenges—and explore how failures with technology projects\, when handled correctly\, can lead to valuable lessons that strengthen teams and enhance future project success. \nLearning Objectives: \n\nAnalyze the psychological and financial impacts of failed technology projects on teams and organizations.\nDiscuss the value of openly sharing project outcomes—including failures—with peers to foster collective learning.\nIdentify key lessons from both successful and unsuccessful technology projects to strengthen future performance.\nDevelop strategies to rebuild team resilience and confidence following project setbacks.\nApply retrospective tools such as post-mortems to improve outcomes in future technology initiatives.\nEvaluate the role of organizational leaders in mitigating burnout\, managing stress\, and motivating teams during and after challenging tech projects.\n\nSpeaker: Olivia Wilkins Business Analyst/ Project Manager\, PerByte & Josh Carlson Founder & Chief Innovator\, PerByte \nCAE: Operations \nNASBA: Information Technology
URL:https://usteducation.org/event/virtual-registration-for-fall-symposium-2025/
LOCATION:zoom.us/j/91226088334
CATEGORIES:Advocacy,Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Finance,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/DC-1-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251110T100000
DTEND;TZID=America/New_York:20251110T161500
DTSTAMP:20260403T142620
CREATED:20250813T145347Z
LAST-MODIFIED:20251030T145803Z
UID:10000769-1762768800-1762791300@usteducation.org
SUMMARY:Fall Symposium Information
DESCRIPTION:Navigating the Future \nDate: Monday\, November 10\, 2025 \nTime: 10:00 – 3:00 PM \n**In-person exclusive content 4:15 PM-5:15 PM (ET) \nLocation: In-person will be held at: \nHigher Logic: 4501 Fairfax Dr Suite 301\, Arlington\, VA 22203 \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 PM ET) Bridging the Gap: How Associations Can Win the Next Generation \nCourse Description:  \nAs the workforce evolves to include five generations\, associations face a pivotal opportunity—and challenge—in engaging the next wave of professionals. This session\, grounded in Multiview’s latest research\, “Voice of the Member\,” explores how associations can close the awareness-value gap\, embrace digital fluency\, and revive in-person connection to attract and retain Gen Z and Millennial members. \nThrough real data and actionable strategies\, we’ll unpack what young professionals truly want from associations: tangible career outcomes\, authentic digital engagement\, and meaningful community. Attendees will leave with a modern framework for member engagement and a clear roadmap to future-proof their value proposition. \nLearning Objectives: \n\nIdentify the top barriers preventing young professionals from joining associations—and how to overcome them.\nApply digital-first strategies that resonate with Gen Z and Millennial audiences across platforms like LinkedIn and Instagram.\nDesign in-person experiences that foster connection\, mentorship\, and long-term engagement.\nUse Multiview’s 6M Framework to align mission\, media\, and messaging with evolving member expectations.\n\nSpeaker: Trevor Whyte\, Vice President\, Strategic Partnerships\, Multiview \nCAE: Member and Stakeholder Engagement and Management \nNASBA: Communications & Marketing \n\nSession 2: (11:15-12:15 PM ET) Security by Design: Protecting Your Payments and Reputation \nCourse Description: \nIn today’s digital-first environment\, associations and non-profits are entrusted with sensitive member and donor payment information. A single breach (e.g.\, carding attack) can jeopardize both mission impact and organizational reputation.  A single breach can also lead to the immediate shutdown of your ability to accept payments. This session will guide leaders and finance teams through the essential strategies for securing payment processes from start to finish. From PCI compliance and tokenization to secure vaulting and gateway redundancy\, participants will learn how to create a payment ecosystem that is resilient\, trustworthy\, and built to handle evolving cyber threats. Using real-world scenarios from associations and nonprofits\, we will uncover how proactive security not only protects your data but also strengthens member and donor confidence. \nLearning Objectives: \n\nIdentify the key payment security requirements for associations and nonprofits\, including PCI DSS standards and emerging best practices.\nEvaluate common vulnerabilities in payment workflows and determine appropriate mitigation strategies\nApply tokenization\, encryption\, and secure vaulting techniques to safeguard member and donor data.\nImplement redundancy and contingency plans to ensure business continuity in the event of system downtime or a security incident.\nAssess the role of payment security in preserving organizational trust and donor/member retention.\n\nSpeaker: Wade Tetsuka\, CPA\, President\, U.S. Transactions Corporation \nCAE: Operations \nNASBA: Information Technology \n\nSession 3: (12:45-1:45 PM ET) Putting AI to Work for Your Members: Practical Applications You Can Start Using Today \nCourse Description:  \nArtificial intelligence doesn’t have to be abstract or overwhelming. It can be a practical\, human-centered tool to help associations serve members more effectively. In this session\, we’ll explore three realistic ways associations are already using AI to streamline operations and improve the member experience. \nGuided onboarding: Help prospective members move smoothly from discovering your organization to joining and engaging with benefits. AI can tailor content\, highlight relevant programs\, and reduce friction in the process. \nPredictive renewals: Use AI to identify which members are likely to lapse\, so your team can intervene early with the right message and timing. \nSmarter self-service: Let members make updates to event registrations\, rosters\, and more with AI-powered tools. When they need extra help\, the system can escalate to staff through support tickets or cases. \nThis session is designed for a non-technical audience. We’ll walk through each example with real-world context\, simple visuals\, and a focus on what is possible today. \nLearning Objectives: \n\nDescribe how AI can support guided onboarding by personalizing content and streamlining the new member journey.\nExplain how predictive analytics can identify at-risk members and enable timely\, targeted renewal efforts.\nEvaluate AI-driven self-service tools that improve member experience while optimizing staff workload.\n\nSpeaker: Arden Winner\,  Senior Salesforce Consultant\, Fíonta \nCAE: Member and Stakeholder Engagement and Management \nNASBA: Information Technology \n\nSession 4: (2:00-3:00 PM ET) Overcoming Technology Trauma: Learning from Successes and Failures in Technology Projects \nCourse Description: \nIn today’s fast-paced digital landscape\, technology projects are essential to the growth and success of any organization. Yet\, despite careful planning and execution\, many projects face setbacks or fail to meet expectations. Join other technology leaders to discuss the importance of addressing the outcomes of technology projects—both the successes and the challenges—and explore how failures with technology projects\, when handled correctly\, can lead to valuable lessons that strengthen teams and enhance future project success. \nLearning Objectives: \n\nAnalyze the psychological and financial impacts of failed technology projects on teams and organizations.\nDiscuss the value of openly sharing project outcomes—including failures—with peers to foster collective learning.\nIdentify key lessons from both successful and unsuccessful technology projects to strengthen future performance.\nDevelop strategies to rebuild team resilience and confidence following project setbacks.\nApply retrospective tools such as post-mortems to improve outcomes in future technology initiatives.\nEvaluate the role of organizational leaders in mitigating burnout\, managing stress\, and motivating teams during and after challenging tech projects.\n\nSpeaker: Olivia Wilkins Business Analyst/ Project Manager\, PerByte & Josh Carlson Founder & Chief Innovator\, PerByte \nCAE: Operations \nNASBA: Information Technology \n\n \nCAE: Operations \nNASBA: Specialized Knowledge \n\n  
URL:https://usteducation.org/event/fall-symposium-information-3/
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/Fall-2025-Symposium.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251110T100000
DTEND;TZID=America/New_York:20251110T161500
DTSTAMP:20260403T142620
CREATED:20250813T151207Z
LAST-MODIFIED:20251030T145822Z
UID:10000770-1762768800-1762791300@usteducation.org
SUMMARY:In Person Registration for Fall Symposium 2025
DESCRIPTION:Navigating the Future \nDate: Monday\, November 10\, 2025 \nTime: 10:00 – 4:15 PM \n**In-person exclusive content 4:15 PM-5:15 PM (ET) \nLocation: In-person will be held at: \nHigher Logic: 4501 Fairfax Dr Suite 301\, Arlington\, VA 22203 \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 PM ET) Bridging the Gap: How Associations Can Win the Next Generation \nCourse Description:  \nAs the workforce evolves to include five generations\, associations face a pivotal opportunity—and challenge—in engaging the next wave of professionals. This session\, grounded in Multiview’s latest research\, “Voice of the Member\,” explores how associations can close the awareness-value gap\, embrace digital fluency\, and revive in-person connection to attract and retain Gen Z and Millennial members. \nThrough real data and actionable strategies\, we’ll unpack what young professionals truly want from associations: tangible career outcomes\, authentic digital engagement\, and meaningful community. Attendees will leave with a modern framework for member engagement and a clear roadmap to future-proof their value proposition. \nLearning Objectives: \n\nIdentify the top barriers preventing young professionals from joining associations—and how to overcome them.\nApply digital-first strategies that resonate with Gen Z and Millennial audiences across platforms like LinkedIn and Instagram.\nDesign in-person experiences that foster connection\, mentorship\, and long-term engagement.\nUse Multiview’s 6M Framework to align mission\, media\, and messaging with evolving member expectations.\n\nSpeaker: Trevor Whyte\, Vice President\, Strategic Partnerships\, Multiview \nCAE: Member and Stakeholder Engagement and Management \nNASBA: Communications & Marketing \n\nSession 2: (11:15-12:15 PM ET) Security by Design: Protecting Your Payments and Reputation \nCourse Description: \nIn today’s digital-first environment\, associations and non-profits are entrusted with sensitive member and donor payment information. A single breach (e.g.\, carding attack) can jeopardize both mission impact and organizational reputation.  A single breach can also lead to the immediate shutdown of your ability to accept payments. This session will guide leaders and finance teams through the essential strategies for securing payment processes from start to finish. From PCI compliance and tokenization to secure vaulting and gateway redundancy\, participants will learn how to create a payment ecosystem that is resilient\, trustworthy\, and built to handle evolving cyber threats. Using real-world scenarios from associations and nonprofits\, we will uncover how proactive security not only protects your data but also strengthens member and donor confidence. \nLearning Objectives: \n\nIdentify the key payment security requirements for associations and nonprofits\, including PCI DSS standards and emerging best practices.\nEvaluate common vulnerabilities in payment workflows and determine appropriate mitigation strategies\nApply tokenization\, encryption\, and secure vaulting techniques to safeguard member and donor data.\nImplement redundancy and contingency plans to ensure business continuity in the event of system downtime or a security incident.\nAssess the role of payment security in preserving organizational trust and donor/member retention.\n\nSpeaker: Wade Tetsuka\, CPA\, President\, U.S. Transactions Corporation \nCAE: Operations \nNASBA: Information Technology \n\n12:15-12:45 PM CATERED LUNCH BREAK \n\nSession 3: (12:45-1:45 PM ET) Putting AI to Work for Your Members: Practical Applications You Can Start Using Today \nCourse Description:  \nArtificial intelligence doesn’t have to be abstract or overwhelming. It can be a practical\, human-centered tool to help associations serve members more effectively. In this session\, we’ll explore three realistic ways associations are already using AI to streamline operations and improve the member experience. \nGuided onboarding: Help prospective members move smoothly from discovering your organization to joining and engaging with benefits. AI can tailor content\, highlight relevant programs\, and reduce friction in the process. \nPredictive renewals: Use AI to identify which members are likely to lapse\, so your team can intervene early with the right message and timing. \nSmarter self-service: Let members make updates to event registrations\, rosters\, and more with AI-powered tools. When they need extra help\, the system can escalate to staff through support tickets or cases. \nThis session is designed for a non-technical audience. We’ll walk through each example with real-world context\, simple visuals\, and a focus on what is possible today. \nLearning Objectives: \n\nDescribe how AI can support guided onboarding by personalizing content and streamlining the new member journey.\nExplain how predictive analytics can identify at-risk members and enable timely\, targeted renewal efforts.\nEvaluate AI-driven self-service tools that improve member experience while optimizing staff workload.\n\nSpeaker: Arden Winner\,  Senior Salesforce Consultant\, Fíonta \nCAE: Member and Stakeholder Engagement and Management \nNASBA: Information Technology \n\nSession 4: (2:00-3:00 PM ET) Overcoming Technology Trauma: Learning from Successes and Failures in Technology Projects \nCourse Description: \nIn today’s fast-paced digital landscape\, technology projects are essential to the growth and success of any organization. Yet\, despite careful planning and execution\, many projects face setbacks or fail to meet expectations. Join other technology leaders to discuss the importance of addressing the outcomes of technology projects—both the successes and the challenges—and explore how failures with technology projects\, when handled correctly\, can lead to valuable lessons that strengthen teams and enhance future project success. \nLearning Objectives: \n\nAnalyze the psychological and financial impacts of failed technology projects on teams and organizations.\nDiscuss the value of openly sharing project outcomes—including failures—with peers to foster collective learning.\nIdentify key lessons from both successful and unsuccessful technology projects to strengthen future performance.\nDevelop strategies to rebuild team resilience and confidence following project setbacks.\nApply retrospective tools such as post-mortems to improve outcomes in future technology initiatives.\nEvaluate the role of organizational leaders in mitigating burnout\, managing stress\, and motivating teams during and after challenging tech projects.\n\nSpeaker: Olivia Wilkins Business Analyst/ Project Manager\, PerByte & Josh Carlson Founder & Chief Innovator\, PerByte \nCAE: Operations \nNASBA: Information Technology \n\n \nCAE: Operations \nNASBA: Specialized Knowledge
URL:https://usteducation.org/event/in-person-registration-for-fall-symposium-2025/
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Finance,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/DC.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251111T110000
DTEND;TZID=America/New_York:20251111T120000
DTSTAMP:20260403T142620
CREATED:20251030T174902Z
LAST-MODIFIED:20251112T134051Z
UID:10000819-1762858800-1762862400@usteducation.org
SUMMARY:AI Isn’t Built for AMS Selection Decisions. Here’s Why (and What Works Instead)
DESCRIPTION:Course Description:  \nThere are some things AI can do\, and other things…not so much.  AI can draft RFPs\, summarize demos\, and analyze notes\, but it can’t understand your members\, your workflows\, or your culture well enough to pick a new AMS for you. In this session\, we’ll separate where AI helps from where human judgment is non-negotiable. \nYou’ll learn a modern\, practical approach to AMS selection that leads with strategy (not feature lists)\, compares vendors apples-to-apples\, and earns real buy-in across teams and leadership. We’ll also show how to blend research and expertise so you make a confident decision that works for staff\, members\, and the next 3–5 years. \n  \nLearning Objectives: \nDesign AMS selection criteria aligned to organizational strategy\, member outcomes\, and critical staff workflows\, not just feature checklists. \nApply a “fit over popularity” evaluation framework to separate real requirements from market hype and shiny objects. \nIdentify the right stakeholders (executive sponsor\, project lead\, cross-functional SMEs\, key volunteers) and define clear roles and decision rights. \nDevelop a post-selection plan that favors configuration over heavy customization and addresses adoption\, training\, and roadmap milestones beyond go-live. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/ai-isnt-built-for-ams-selection-decisions-heres-why-and-what-works-instead-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99491142216
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Cybersecurity,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/VanessaDavid25-1.png
ORGANIZER;CN="Vanessa Dennison":MAILTO:vanessa@beacontechresearch.com
END:VEVENT
END:VCALENDAR