BEGIN:VCALENDAR VERSION:2.0 PRODID:-//UST Education - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:UST Education X-ORIGINAL-URL:https://usteducation.org X-WR-CALDESC:Events for UST Education REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20270314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20271107T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20251105T110000 DTEND;TZID=America/New_York:20251105T120000 DTSTAMP:20260403T150226 CREATED:20251015T190643Z LAST-MODIFIED:20251106T132414Z UID:10000808-1762340400-1762344000@usteducation.org SUMMARY:The 3 Shifts of AI for Associations DESCRIPTION:Course Description:  \nAI is reshaping how associations discover solutions\, engage members\, and deliver value. Yet most leaders are still asking where to start. \nIn this fast-moving and thought-provoking session\, Sandra Nam introduces The 3 Shifts of AI for Associations\, a clear framework that helps executives understand how AI is transforming the work of associations today. From search to discovery\, content to conversations\, and transactions to trusted agents\, you will learn how to navigate these changes with confidence and vision. \nDrawing on real examples from across the industry\, Sandra connects innovation\, leadership\, and practical next steps that any association can take now\, without the need for technical expertise. \nWhat you will learn: \n1. How to recognize and lead the three major AI shifts affecting associations \n2. Ways to apply AI to strengthen engagement\, sponsorship\, and member value \n4. A roadmap for evaluating\, experimenting with\, and communicating AI initiatives within your organization \nJoin this session to cut through the noise\, understand what is coming next\, and gain the insight to lead your association’s AI journey with clarity and purpose. \n  \nLearning Objectives: \nExplain the three major shifts in how AI is transforming associations and their approach to member and industry engagement. \nIdentify practical applications of AI that strengthen discovery\, communication\, and sponsorship opportunities within associations. \nDevelop confidence to begin experimenting with AI in ways that align with their association’s mission\, culture\, and capacity for innovation. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! URL:https://usteducation.org/event/the-3-shifts-of-ai-for-associations-free-cpe-credit-free-cae-credit/ LOCATION:zoom.us/j/92843784127 CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Data Management,Data Management ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Sandra25-1.png ORGANIZER;CN="Sandra Nam":MAILTO:sandra@qiqochat.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251105T130000 DTEND;TZID=America/New_York:20251105T140000 DTSTAMP:20260403T150226 CREATED:20250821T144027Z LAST-MODIFIED:20251106T132425Z UID:10000775-1762347600-1762351200@usteducation.org SUMMARY:Creating Emails Members Actually Want DESCRIPTION:Course Description:  \nEmail marketing continues to be the workhorse of marketing\, but member conversions are declining. After auditing over 50 associations emails it’s clear that new emails strategies are needed get conversion rate up! It’s critical that we craft compelling calls to action\, master send times\, and use AI to help you write personal and meaningful content. \nThis session will delve into 4 strategies that will improve your email marketing: \n– How to manage “we send too many emails!”\n– Connecting with members as if they are the hero of the story\n– Favorite AI prompts to make your emails great with little effort\n– Email design and content that are working well right now \nWalk away seeing how there’s power in making small changes to your emails\, to amplify your email marketing. \n  \nLearning Objectives: \nApply email design and content best practices from the list you will leave with. \nDesign a plan to manage your email calendar and to solve the “we send too many emails!” problem. \nSelect and apply the best AI prompts to create winning email content that makes the member feel welcome\, seen and valued. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! URL:https://usteducation.org/event/creating-emails-members-actually-want/ LOCATION:zoom.us/j/97518055852 CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/Amber25.png ORGANIZER;CN="Amber Worthen":MAILTO:amber@emailmaven.co END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251106T110000 DTEND;TZID=America/New_York:20251106T120000 DTSTAMP:20260403T150226 CREATED:20251015T170136Z LAST-MODIFIED:20251107T145119Z UID:10000807-1762426800-1762430400@usteducation.org SUMMARY:Adventure Leadership: Key Leadership Principles from Expeditions DESCRIPTION:COURSE DESCRIPTION: \nJoin Don Schmincke as he dives into his book and new approach to leadership development\, based on ground-breaking scientific research\, field-tested under the most brutal conditions on the most difficult summits\, and successfully applied in the training of executives\, management teams and entrepreneurs throughout the world.  We will review core lessons and approaches from three points of view. First\, key leadership principle learned from expeditions in the Himalayas and Andes. Then we will bring these lessons to the world of business\, with examples from experiences in coaching entrepreneurs and business management teams. Finally\, we will take a look at the science behind these winning strategies\, exploring these principles at their fundamental level. \nWe will also go over key points as a summarized\, plan-of-attack blueprint that will help the you master the courage and skill to approach leadership from a practical perspective\, overcome persistent barriers to performance\, understand the source of dysfunctional behaviors that plague organizations and learn how to overcome and redirect them into productive results\, understand why chronic management problems exist\, where and why they originate and what to do about them\, enrich profits\, markets and organizational culture. \nMore information on Don can be found here. \n  \nLEARNING OBJECTIVES: \nLearn key leadership principle learned from expeditions in the Himalayas and Andes. \nLearn how to bring these lessons to the world of business\, with examples from their experiences in coaching entrepreneurs and business management teams. \nLearn at the science behind these winning strategies\, exploring these principles at their fundamental level. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! URL:https://usteducation.org/event/adventure-leadership-key-leadership-principles-from-expeditions-2-free-cpe-credit-free-cae-credit/ LOCATION:zoom.us/j/93125540101 CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Don25-1.png ORGANIZER;CN="Don Schmincke":MAILTO:don@sagaleadership.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251110T100000 DTEND;TZID=America/New_York:20251110T150000 DTSTAMP:20260403T150226 CREATED:20250818T163018Z LAST-MODIFIED:20251103T172906Z UID:10000773-1762768800-1762786800@usteducation.org SUMMARY:Virtual Registration for Fall Symposium 2025 DESCRIPTION:Navigating the Future \nDate: Monday\, November 10\, 2025 \nTime: 10:00 – 4:15 PM \n**In-person exclusive content 4:15 PM-5:15 PM (ET) \nLocation: In-person will be held at: \nHigher Logic: 4501 Fairfax Dr Suite 301\, Arlington\, VA 22203 \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 PM ET) Bridging the Gap: How Associations Can Win the Next Generation \nCourse Description:  \nAs the workforce evolves to include five generations\, associations face a pivotal opportunity—and challenge—in engaging the next wave of professionals. This session\, grounded in Multiview’s latest research\, “Voice of the Member\,” explores how associations can close the awareness-value gap\, embrace digital fluency\, and revive in-person connection to attract and retain Gen Z and Millennial members. \nThrough real data and actionable strategies\, we’ll unpack what young professionals truly want from associations: tangible career outcomes\, authentic digital engagement\, and meaningful community. Attendees will leave with a modern framework for member engagement and a clear roadmap to future-proof their value proposition. \nLearning Objectives: \n\nIdentify the top barriers preventing young professionals from joining associations—and how to overcome them.\nApply digital-first strategies that resonate with Gen Z and Millennial audiences across platforms like LinkedIn and Instagram.\nDesign in-person experiences that foster connection\, mentorship\, and long-term engagement.\nUse Multiview’s 6M Framework to align mission\, media\, and messaging with evolving member expectations.\n\nSpeaker: Trevor Whyte\, Vice President\, Strategic Partnerships\, Multiview \nCAE: Member and Stakeholder Engagement and Management \nNASBA: Communications & Marketing \n\nSession 2: (11:15-12:15 PM ET) Security by Design: Protecting Your Payments and Reputation \nCourse Description: \nIn today’s digital-first environment\, associations and non-profits are entrusted with sensitive member and donor payment information. A single breach (e.g.\, carding attack) can jeopardize both mission impact and organizational reputation.  A single breach can also lead to the immediate shutdown of your ability to accept payments. This session will guide leaders and finance teams through the essential strategies for securing payment processes from start to finish. From PCI compliance and tokenization to secure vaulting and gateway redundancy\, participants will learn how to create a payment ecosystem that is resilient\, trustworthy\, and built to handle evolving cyber threats. Using real-world scenarios from associations and nonprofits\, we will uncover how proactive security not only protects your data but also strengthens member and donor confidence. \nLearning Objectives: \n\nIdentify the key payment security requirements for associations and nonprofits\, including PCI DSS standards and emerging best practices.\nEvaluate common vulnerabilities in payment workflows and determine appropriate mitigation strategies\nApply tokenization\, encryption\, and secure vaulting techniques to safeguard member and donor data.\nImplement redundancy and contingency plans to ensure business continuity in the event of system downtime or a security incident.\nAssess the role of payment security in preserving organizational trust and donor/member retention.\n\nSpeaker: Wade Tetsuka\, CPA\, President\, U.S. Transactions Corporation \nCAE: Operations \nNASBA: Information Technology \n\n12:15-12:45 PM CATERED LUNCH BREAK \n\nSession 3: (12:45-1:45 PM ET) Putting AI to Work for Your Members: Practical Applications You Can Start Using Today \nCourse Description:  \nArtificial intelligence doesn’t have to be abstract or overwhelming. It can be a practical\, human-centered tool to help associations serve members more effectively. In this session\, we’ll explore three realistic ways associations are already using AI to streamline operations and improve the member experience. \nGuided onboarding: Help prospective members move smoothly from discovering your organization to joining and engaging with benefits. AI can tailor content\, highlight relevant programs\, and reduce friction in the process. \nPredictive renewals: Use AI to identify which members are likely to lapse\, so your team can intervene early with the right message and timing. \nSmarter self-service: Let members make updates to event registrations\, rosters\, and more with AI-powered tools. When they need extra help\, the system can escalate to staff through support tickets or cases. \nThis session is designed for a non-technical audience. We’ll walk through each example with real-world context\, simple visuals\, and a focus on what is possible today. \nLearning Objectives: \n\nDescribe how AI can support guided onboarding by personalizing content and streamlining the new member journey.\nExplain how predictive analytics can identify at-risk members and enable timely\, targeted renewal efforts.\nEvaluate AI-driven self-service tools that improve member experience while optimizing staff workload.\n\nSpeaker: Arden Winner\,  Senior Salesforce Consultant\, Fíonta \nCAE: Member and Stakeholder Engagement and Management \nNASBA: Information Technology \n\nSession 4: (2:00-3:00 PM ET) Overcoming Technology Trauma: Learning from Successes and Failures in Technology Projects \nCourse Description: \nIn today’s fast-paced digital landscape\, technology projects are essential to the growth and success of any organization. Yet\, despite careful planning and execution\, many projects face setbacks or fail to meet expectations. Join other technology leaders to discuss the importance of addressing the outcomes of technology projects—both the successes and the challenges—and explore how failures with technology projects\, when handled correctly\, can lead to valuable lessons that strengthen teams and enhance future project success. \nLearning Objectives: \n\nAnalyze the psychological and financial impacts of failed technology projects on teams and organizations.\nDiscuss the value of openly sharing project outcomes—including failures—with peers to foster collective learning.\nIdentify key lessons from both successful and unsuccessful technology projects to strengthen future performance.\nDevelop strategies to rebuild team resilience and confidence following project setbacks.\nApply retrospective tools such as post-mortems to improve outcomes in future technology initiatives.\nEvaluate the role of organizational leaders in mitigating burnout\, managing stress\, and motivating teams during and after challenging tech projects.\n\nSpeaker: Olivia Wilkins Business Analyst/ Project Manager\, PerByte & Josh Carlson Founder & Chief Innovator\, PerByte \nCAE: Operations \nNASBA: Information Technology URL:https://usteducation.org/event/virtual-registration-for-fall-symposium-2025/ LOCATION:zoom.us/j/91226088334 CATEGORIES:Advocacy,Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Finance,Marketing/Member Engagement ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/DC-1-scaled.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251110T100000 DTEND;TZID=America/New_York:20251110T161500 DTSTAMP:20260403T150226 CREATED:20250813T145347Z LAST-MODIFIED:20251030T145803Z UID:10000769-1762768800-1762791300@usteducation.org SUMMARY:Fall Symposium Information DESCRIPTION:Navigating the Future \nDate: Monday\, November 10\, 2025 \nTime: 10:00 – 3:00 PM \n**In-person exclusive content 4:15 PM-5:15 PM (ET) \nLocation: In-person will be held at: \nHigher Logic: 4501 Fairfax Dr Suite 301\, Arlington\, VA 22203 \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 PM ET) Bridging the Gap: How Associations Can Win the Next Generation \nCourse Description:  \nAs the workforce evolves to include five generations\, associations face a pivotal opportunity—and challenge—in engaging the next wave of professionals. This session\, grounded in Multiview’s latest research\, “Voice of the Member\,” explores how associations can close the awareness-value gap\, embrace digital fluency\, and revive in-person connection to attract and retain Gen Z and Millennial members. \nThrough real data and actionable strategies\, we’ll unpack what young professionals truly want from associations: tangible career outcomes\, authentic digital engagement\, and meaningful community. Attendees will leave with a modern framework for member engagement and a clear roadmap to future-proof their value proposition. \nLearning Objectives: \n\nIdentify the top barriers preventing young professionals from joining associations—and how to overcome them.\nApply digital-first strategies that resonate with Gen Z and Millennial audiences across platforms like LinkedIn and Instagram.\nDesign in-person experiences that foster connection\, mentorship\, and long-term engagement.\nUse Multiview’s 6M Framework to align mission\, media\, and messaging with evolving member expectations.\n\nSpeaker: Trevor Whyte\, Vice President\, Strategic Partnerships\, Multiview \nCAE: Member and Stakeholder Engagement and Management \nNASBA: Communications & Marketing \n\nSession 2: (11:15-12:15 PM ET) Security by Design: Protecting Your Payments and Reputation \nCourse Description: \nIn today’s digital-first environment\, associations and non-profits are entrusted with sensitive member and donor payment information. A single breach (e.g.\, carding attack) can jeopardize both mission impact and organizational reputation.  A single breach can also lead to the immediate shutdown of your ability to accept payments. This session will guide leaders and finance teams through the essential strategies for securing payment processes from start to finish. From PCI compliance and tokenization to secure vaulting and gateway redundancy\, participants will learn how to create a payment ecosystem that is resilient\, trustworthy\, and built to handle evolving cyber threats. Using real-world scenarios from associations and nonprofits\, we will uncover how proactive security not only protects your data but also strengthens member and donor confidence. \nLearning Objectives: \n\nIdentify the key payment security requirements for associations and nonprofits\, including PCI DSS standards and emerging best practices.\nEvaluate common vulnerabilities in payment workflows and determine appropriate mitigation strategies\nApply tokenization\, encryption\, and secure vaulting techniques to safeguard member and donor data.\nImplement redundancy and contingency plans to ensure business continuity in the event of system downtime or a security incident.\nAssess the role of payment security in preserving organizational trust and donor/member retention.\n\nSpeaker: Wade Tetsuka\, CPA\, President\, U.S. Transactions Corporation \nCAE: Operations \nNASBA: Information Technology \n\nSession 3: (12:45-1:45 PM ET) Putting AI to Work for Your Members: Practical Applications You Can Start Using Today \nCourse Description:  \nArtificial intelligence doesn’t have to be abstract or overwhelming. It can be a practical\, human-centered tool to help associations serve members more effectively. In this session\, we’ll explore three realistic ways associations are already using AI to streamline operations and improve the member experience. \nGuided onboarding: Help prospective members move smoothly from discovering your organization to joining and engaging with benefits. AI can tailor content\, highlight relevant programs\, and reduce friction in the process. \nPredictive renewals: Use AI to identify which members are likely to lapse\, so your team can intervene early with the right message and timing. \nSmarter self-service: Let members make updates to event registrations\, rosters\, and more with AI-powered tools. When they need extra help\, the system can escalate to staff through support tickets or cases. \nThis session is designed for a non-technical audience. We’ll walk through each example with real-world context\, simple visuals\, and a focus on what is possible today. \nLearning Objectives: \n\nDescribe how AI can support guided onboarding by personalizing content and streamlining the new member journey.\nExplain how predictive analytics can identify at-risk members and enable timely\, targeted renewal efforts.\nEvaluate AI-driven self-service tools that improve member experience while optimizing staff workload.\n\nSpeaker: Arden Winner\,  Senior Salesforce Consultant\, Fíonta \nCAE: Member and Stakeholder Engagement and Management \nNASBA: Information Technology \n\nSession 4: (2:00-3:00 PM ET) Overcoming Technology Trauma: Learning from Successes and Failures in Technology Projects \nCourse Description: \nIn today’s fast-paced digital landscape\, technology projects are essential to the growth and success of any organization. Yet\, despite careful planning and execution\, many projects face setbacks or fail to meet expectations. Join other technology leaders to discuss the importance of addressing the outcomes of technology projects—both the successes and the challenges—and explore how failures with technology projects\, when handled correctly\, can lead to valuable lessons that strengthen teams and enhance future project success. \nLearning Objectives: \n\nAnalyze the psychological and financial impacts of failed technology projects on teams and organizations.\nDiscuss the value of openly sharing project outcomes—including failures—with peers to foster collective learning.\nIdentify key lessons from both successful and unsuccessful technology projects to strengthen future performance.\nDevelop strategies to rebuild team resilience and confidence following project setbacks.\nApply retrospective tools such as post-mortems to improve outcomes in future technology initiatives.\nEvaluate the role of organizational leaders in mitigating burnout\, managing stress\, and motivating teams during and after challenging tech projects.\n\nSpeaker: Olivia Wilkins Business Analyst/ Project Manager\, PerByte & Josh Carlson Founder & Chief Innovator\, PerByte \nCAE: Operations \nNASBA: Information Technology \n\n \nCAE: Operations \nNASBA: Specialized Knowledge \n\n   URL:https://usteducation.org/event/fall-symposium-information-3/ ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/Fall-2025-Symposium.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251110T100000 DTEND;TZID=America/New_York:20251110T161500 DTSTAMP:20260403T150226 CREATED:20250813T151207Z LAST-MODIFIED:20251030T145822Z UID:10000770-1762768800-1762791300@usteducation.org SUMMARY:In Person Registration for Fall Symposium 2025 DESCRIPTION:Navigating the Future \nDate: Monday\, November 10\, 2025 \nTime: 10:00 – 4:15 PM \n**In-person exclusive content 4:15 PM-5:15 PM (ET) \nLocation: In-person will be held at: \nHigher Logic: 4501 Fairfax Dr Suite 301\, Arlington\, VA 22203 \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 PM ET) Bridging the Gap: How Associations Can Win the Next Generation \nCourse Description:  \nAs the workforce evolves to include five generations\, associations face a pivotal opportunity—and challenge—in engaging the next wave of professionals. This session\, grounded in Multiview’s latest research\, “Voice of the Member\,” explores how associations can close the awareness-value gap\, embrace digital fluency\, and revive in-person connection to attract and retain Gen Z and Millennial members. \nThrough real data and actionable strategies\, we’ll unpack what young professionals truly want from associations: tangible career outcomes\, authentic digital engagement\, and meaningful community. Attendees will leave with a modern framework for member engagement and a clear roadmap to future-proof their value proposition. \nLearning Objectives: \n\nIdentify the top barriers preventing young professionals from joining associations—and how to overcome them.\nApply digital-first strategies that resonate with Gen Z and Millennial audiences across platforms like LinkedIn and Instagram.\nDesign in-person experiences that foster connection\, mentorship\, and long-term engagement.\nUse Multiview’s 6M Framework to align mission\, media\, and messaging with evolving member expectations.\n\nSpeaker: Trevor Whyte\, Vice President\, Strategic Partnerships\, Multiview \nCAE: Member and Stakeholder Engagement and Management \nNASBA: Communications & Marketing \n\nSession 2: (11:15-12:15 PM ET) Security by Design: Protecting Your Payments and Reputation \nCourse Description: \nIn today’s digital-first environment\, associations and non-profits are entrusted with sensitive member and donor payment information. A single breach (e.g.\, carding attack) can jeopardize both mission impact and organizational reputation.  A single breach can also lead to the immediate shutdown of your ability to accept payments. This session will guide leaders and finance teams through the essential strategies for securing payment processes from start to finish. From PCI compliance and tokenization to secure vaulting and gateway redundancy\, participants will learn how to create a payment ecosystem that is resilient\, trustworthy\, and built to handle evolving cyber threats. Using real-world scenarios from associations and nonprofits\, we will uncover how proactive security not only protects your data but also strengthens member and donor confidence. \nLearning Objectives: \n\nIdentify the key payment security requirements for associations and nonprofits\, including PCI DSS standards and emerging best practices.\nEvaluate common vulnerabilities in payment workflows and determine appropriate mitigation strategies\nApply tokenization\, encryption\, and secure vaulting techniques to safeguard member and donor data.\nImplement redundancy and contingency plans to ensure business continuity in the event of system downtime or a security incident.\nAssess the role of payment security in preserving organizational trust and donor/member retention.\n\nSpeaker: Wade Tetsuka\, CPA\, President\, U.S. Transactions Corporation \nCAE: Operations \nNASBA: Information Technology \n\n12:15-12:45 PM CATERED LUNCH BREAK \n\nSession 3: (12:45-1:45 PM ET) Putting AI to Work for Your Members: Practical Applications You Can Start Using Today \nCourse Description:  \nArtificial intelligence doesn’t have to be abstract or overwhelming. It can be a practical\, human-centered tool to help associations serve members more effectively. In this session\, we’ll explore three realistic ways associations are already using AI to streamline operations and improve the member experience. \nGuided onboarding: Help prospective members move smoothly from discovering your organization to joining and engaging with benefits. AI can tailor content\, highlight relevant programs\, and reduce friction in the process. \nPredictive renewals: Use AI to identify which members are likely to lapse\, so your team can intervene early with the right message and timing. \nSmarter self-service: Let members make updates to event registrations\, rosters\, and more with AI-powered tools. When they need extra help\, the system can escalate to staff through support tickets or cases. \nThis session is designed for a non-technical audience. We’ll walk through each example with real-world context\, simple visuals\, and a focus on what is possible today. \nLearning Objectives: \n\nDescribe how AI can support guided onboarding by personalizing content and streamlining the new member journey.\nExplain how predictive analytics can identify at-risk members and enable timely\, targeted renewal efforts.\nEvaluate AI-driven self-service tools that improve member experience while optimizing staff workload.\n\nSpeaker: Arden Winner\,  Senior Salesforce Consultant\, Fíonta \nCAE: Member and Stakeholder Engagement and Management \nNASBA: Information Technology \n\nSession 4: (2:00-3:00 PM ET) Overcoming Technology Trauma: Learning from Successes and Failures in Technology Projects \nCourse Description: \nIn today’s fast-paced digital landscape\, technology projects are essential to the growth and success of any organization. Yet\, despite careful planning and execution\, many projects face setbacks or fail to meet expectations. Join other technology leaders to discuss the importance of addressing the outcomes of technology projects—both the successes and the challenges—and explore how failures with technology projects\, when handled correctly\, can lead to valuable lessons that strengthen teams and enhance future project success. \nLearning Objectives: \n\nAnalyze the psychological and financial impacts of failed technology projects on teams and organizations.\nDiscuss the value of openly sharing project outcomes—including failures—with peers to foster collective learning.\nIdentify key lessons from both successful and unsuccessful technology projects to strengthen future performance.\nDevelop strategies to rebuild team resilience and confidence following project setbacks.\nApply retrospective tools such as post-mortems to improve outcomes in future technology initiatives.\nEvaluate the role of organizational leaders in mitigating burnout\, managing stress\, and motivating teams during and after challenging tech projects.\n\nSpeaker: Olivia Wilkins Business Analyst/ Project Manager\, PerByte & Josh Carlson Founder & Chief Innovator\, PerByte \nCAE: Operations \nNASBA: Information Technology \n\n \nCAE: Operations \nNASBA: Specialized Knowledge URL:https://usteducation.org/event/in-person-registration-for-fall-symposium-2025/ CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Finance,Marketing/Member Engagement ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/DC.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251111T110000 DTEND;TZID=America/New_York:20251111T120000 DTSTAMP:20260403T150226 CREATED:20251030T174902Z LAST-MODIFIED:20251112T134051Z UID:10000819-1762858800-1762862400@usteducation.org SUMMARY:AI Isn’t Built for AMS Selection Decisions. Here’s Why (and What Works Instead) DESCRIPTION:Course Description:  \nThere are some things AI can do\, and other things…not so much.  AI can draft RFPs\, summarize demos\, and analyze notes\, but it can’t understand your members\, your workflows\, or your culture well enough to pick a new AMS for you. In this session\, we’ll separate where AI helps from where human judgment is non-negotiable. \nYou’ll learn a modern\, practical approach to AMS selection that leads with strategy (not feature lists)\, compares vendors apples-to-apples\, and earns real buy-in across teams and leadership. We’ll also show how to blend research and expertise so you make a confident decision that works for staff\, members\, and the next 3–5 years. \n  \nLearning Objectives: \nDesign AMS selection criteria aligned to organizational strategy\, member outcomes\, and critical staff workflows\, not just feature checklists. \nApply a “fit over popularity” evaluation framework to separate real requirements from market hype and shiny objects. \nIdentify the right stakeholders (executive sponsor\, project lead\, cross-functional SMEs\, key volunteers) and define clear roles and decision rights. \nDevelop a post-selection plan that favors configuration over heavy customization and addresses adoption\, training\, and roadmap milestones beyond go-live. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! URL:https://usteducation.org/event/ai-isnt-built-for-ams-selection-decisions-heres-why-and-what-works-instead-free-cpe-credit-free-cae-credit/ LOCATION:zoom.us/j/99491142216 CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Cybersecurity,Data Management ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/VanessaDavid25-1.png ORGANIZER;CN="Vanessa Dennison":MAILTO:vanessa@beacontechresearch.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251112T110000 DTEND;TZID=America/New_York:20251112T120000 DTSTAMP:20260403T150226 CREATED:20250326T140056Z LAST-MODIFIED:20251113T123748Z UID:10000689-1762945200-1762948800@usteducation.org SUMMARY:Passiontivity: Aligning Career Pathing With Career Motivators DESCRIPTION:Course Description:  \nToday’s association staff want more than an opportunity to excel at their jobs. They want to do work they love. Yet too often leaders hire and promote based ONLY on a person’s competencies\, rather than considering their intrinsic career motivators. In this eye-opening presentation\, search consultant Shira Lotzar of Purposeful Hire\, will introduce you to her proprietary tool\, Passiontivity\, that can revolutionize the way you recruit\, engage\, and career path your staff. \n  \nLearning Objectives: \nAnalyze strategies to overcome the inherent career tension between employers and staff. \nDevelop a personalized career pathing model that aligns with key engagement areas. \nApply Passiontivity as a tool for both recruitment and workforce planning. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n  \n  URL:https://usteducation.org/event/passiontivity-aligning-career-pathing-with-career-motivators-2/ LOCATION:zoom.us/j/91031917787 CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Shira25-1-1.png ORGANIZER;CN="Shira Lotzar":MAILTO:shira@purposefulhire.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251113T130000 DTEND;TZID=America/New_York:20251113T140000 DTSTAMP:20260403T150226 CREATED:20251015T163813Z LAST-MODIFIED:20251114T114028Z UID:10000806-1763038800-1763042400@usteducation.org SUMMARY:Smart\, Safe\, and Strategic: The New Rules of AI for Associations DESCRIPTION:Course Description:  \nArtificial intelligence is no longer an emerging concept — it’s reshaping how associations operate\, engage members\, and make decisions. Yet success with AI isn’t just about adoption; it’s about leading responsibly. \nDrawing on insights from the latest Association Trends Study by Momentive Software\, we’ll explore how associations are using AI today\, the hurdles that arise with association operations\, and why establishing — and maintaining — a strong AI policy is essential. This session blends strategy\, governance\, and ethics to help your association harness AI with confidence. \n  \nLearning Objectives: \nRecognize the strategic importance of AI policies and why many fail \nImplement best practices for developing or refining an AI policy \nEvaluate real-world use cases to understand how AI can drive innovation in association operations \n  \nTo Watch this Webinar on the Media Library CLICK HERE! URL:https://usteducation.org/event/smart-safe-and-strategic-the-new-rules-of-ai-for-associations/ LOCATION:zoom.us/j/92307138669 CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Marketing/Member Engagement ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/BrianTirrahDavid25-1.png ORGANIZER;CN="David Park":MAILTO:park@nlc.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251118T110000 DTEND;TZID=America/New_York:20251118T120000 DTSTAMP:20260403T150226 CREATED:20241206T174624Z LAST-MODIFIED:20251119T173710Z UID:10000651-1763463600-1763467200@usteducation.org SUMMARY:What’s New in BC 2025 Wave 2 DESCRIPTION:Course Description:  \nHere is an opportunity to learn what’s new in BC this fall. \nBusiness Central has two major updates each year. Today you will get the highlights of what’s new in the latest release. This will cover multiple areas of BC. \nLearning Objectives: \nExplain what is new in BC \n\nDescribe the update rollouts for BC \n\nExplore strategies for managing your update schedule \nThis event is eligible for CPE credit \n  \nTo Watch this Webinar on the Media Library CLICK HERE! URL:https://usteducation.org/event/whats-new-in-bc-2025-wave-2/ LOCATION:zoom.us/j/94858602910 CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Andrew24.png ORGANIZER;CN="Andrew Good":MAILTO:agood@libertygrove.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251120T093000 DTEND;TZID=America/New_York:20251120T190000 DTSTAMP:20260403T150226 CREATED:20251021T152603Z LAST-MODIFIED:20251118T025355Z UID:10000814-1763631000-1763665200@usteducation.org SUMMARY:Summit Roadshow: One-Day Government Contracting (In-person and Virtual) DESCRIPTION:Nov 20\, 9:30 AM – 7:00 PM (EST) \nDynamics Communities HQ \nThis one-day\, in-person and virtual event is a collaboration designed to provide targeted\, credit-eligible (CPE) professionals in the Government Contractors space. \nTo RSVP to this event\, click HERE \nAbout this event \n\n\n\nThis one-day\, in-person and virtual event is a collaboration designed to provide targeted\, credit-eligible (CPE) professional education for government contractors. It features five thought leadership sessions and two vendor spotlights\, all focused on the most critical topics in the GovCon business environment. \nEvent Agenda \n8:30 AM – 9:00 AM: Registration & Welcome \nEnjoy coffee and network with fellow attendees before the sessions begin. \n\n9:00 AM – 9:50 AM: DCAA Compliance with Microsoft Dynamics 365  \nCourse Description \nThis session provides a practical roadmap for high-growth government contractors and product\nresellers who rely on the Microsoft stack. We will demonstrate how standard Microsoft\nDynamics 365 (including Business Central) can be configured\, integrated\, and enhanced with\nindustry-specific solutions to meet and exceed the rigorous standards set by the Defense\nContract Audit Agency (DCAA). The focus will be on leveraging integrated\, automated\nfinancial systems to ensure compliance with the FAR\, manage complex contract types (like\nCost-Plus and T&M)\, and maintain the data integrity necessary for a successful audit\, allowing\nfirms to focus on scaling operations and winning more bids. \nLearning Objectives \n\nIdentify Core DCAA Requirements: Define the essential accounting system criteria\nrequired by the DCAA for certified contractor status and understand how these translate\ninto system configuration needs.\nTranslate FAR/CAS to Dynamics: Explain how specific industry add-ons integrate with\nMicrosoft Dynamics 365 to automate compliance with the Federal Acquisition\nRegulation (FAR) and Cost Accounting Standards (CAS).\nOptimize Contract Accounting: Describe best practices for managing complex\ncontract types (e.g.\, Cost-Plus\, Time & Materials) within Dynamics 365 to ensure\naccurate labor recording\, indirect cost allocation\, and audit readiness.\nSupport High-Growth Audit Readiness: Evaluate system capabilities needed to\nstreamline financial operations and maintain data traceability\, enabling rapid scaling\nwhile minimizing financial risk during a DCAA audit.\n\nPresented by: Paul Skurpski\, VP Sales Xtivia GovCon365 \nLevel Intermediate\nNASBA (Field of Study) Accounting\nPrerequisites and advance preparation needed 1 year operations experience. No advance preparation required\nReviewer Wade Tetsuka\, CPA\nCPE Credits 1.0\nCost Free\nDelivery Live and Group Internet Based \n\n9:50 AM – 10:00 AM: Morning Break \n\n10:00 AM – 10:50 AM:  Developing CMMC Compliant Programs: Integrating Industry Standards into Your Microsoft Tech Stack \nCourse Description \n\nThis critical session provides technology and finance leaders with actionable strategies for achieving and maintaining compliance with the Cybersecurity Maturity Model Certification (CMMC) framework. We will move beyond abstract policy discussions to focus on the technical and non-technical implementation strategies\, oversight and automation\, cybersecurity risk reduction\, and cost management associated with securing Controlled Unclassified Information (CUI). Beth Leonard will discuss how to strategically position your organization’s compliance program and existing Microsoft technology stack—to create an audit-ready environment\, minimizing compliance gaps and building resilience against evolving threats.\n\nLearning Objectives \n\n\n\nDeveloping Compliant Cybersecurity Programs: Describe best practices for integrating cybersecurity standards (NIST 800-171/CMMC) into internal Governance\, Risk\, and Compliance (GRC) programs as the foundational building blocks to protecting data and CUI.\nMap CMMC Requirements: Identify the specific CMMC controls that can be directly addressed and automated using features within the Microsoft Tech Stack when building out your Microsoft Government Cloud (GCC/GCC High) environment.\nEvaluate Migration Strategy: Assess the technical and budgetary implications of migrating controlled data to GCC High to meet DFARS and CMMC requirements for federal contracts.\nImplement Risk Management: Describe effective approach to evaluating and managing organizational\, IT\, and cybersecurity risks and issues.\nCybersecurity Automation for Compliance: Explain how to use native Microsoft tools to monitor\, manage\, and provide auditable evidence of continuous compliance to support more effective protection of data.\n\n\n\nPresented by: Beth Leonard\, Chief Operating Officer R3 LLC \nLevel Intermediate\nNASBA (Field of Study) Specialilzed Knowledge\nPrerequisites and advance preparation needed 1 year operations experience. No advance preparation required\nReviewer Wade Tetsuka\, CPA\nCPE Credits 1.0\nCost Free\nDelivery Live and Group Internet Based \n\n10:50 AM – 11:10 AM: Vendor Spotlight: The Better Way for GovCon IT Leaders to Buy\, Implement\, and Manage Technology \nPresented by: Ali Niroo\, Managing Partner BridgePointe Technologies \n\n11:10 AM – 11:20 AM: Morning Break \n\n11:20 AM – 12:10 PM: Six (6) Essential Tips for Navigating Mergers Acquisitions (M&A) in Government Contracts \nCourse Description \nThis session\, “Six Essential Tips for Navigating Mergers & Acquisitions (M&A) in Government Contracts\,” provides practical guidance for legal and compliance professionals involved in transactions with federal contractors. Unlike commercial deals\, government contract M&A requires navigating unique regulatory requirements and risks. The presentation covers critical considerations such as conducting government contracts-focused due diligence\, understanding novation requirements\, evaluating small business and socioeconomic status impacts\, managing organizational conflicts of interest\, addressing cybersecurity compliance\, and mitigating successor liability exposure. Attendees will gain insights into structuring transactions to maintain compliance\, minimize risk\, and ensure a smooth post-closing transition. \nLearning Objectives \n\nMap CMMC Requirements: Identify the specific CMMC controls that can be directly addressed and automated using features within the Microsoft Government Cloud (GCC/GCC High) environment.\nEvaluate Migration Strategy: Assess the technical and budgetary implications of migrating controlled data to GCC High to meet DFARS and CMMC requirements for federal contracts.\nImplement Risk Management: Describe best practices for integrating cybersecurity standards (NIST 800-171/CMMC) into internal Governance\, Risk\, and Compliance (GRC) programs.\nLeverage Native Tools: Explain how to use native Microsoft 365 and Azure tools to monitor\, manage\, and provide auditable evidence of continuous compliance.\n\nPresented by: Amy C. Hoang\, Partner  and Erica Bakies\, Partner\, Seyfarth Shaw  \nLevel: Intermediate\nNASBA (Field of Study): Business Law\nPrerequisites and preparation needed: 1 year of operations experience. No prior preparation required.\nReviewer: Wade Tetsuka\, CPA\nCPE Credits: 1.0\nCost: Free\nDelivery: Live and Group Internet-Based \n\n12:10 PM – 1:00 PM: Networking\, Lunch and Vendor Spotlight \nPresented by: Wade Tetsuka\, President\, U.S. Transactions Corp. \n\n1:00 PM – 1:50 PM: The Copilot Era: Innovate with AI Agents \nCourse Description \nThis session explores the next wave of AI Agents. Presented by a Microsoft expert\, this course demonstrates how GovCon organizations can move beyond basic Copilot features to build\, deploy\, and govern intelligent agents capable of performing multi-step\, workflow-driven tasks across Dynamics 365\, the Power Platform\, and Microsoft Fabric. Participants will learn how these agents can be designed to automate critical business processes unique to government contracting\, such as critical data aggregation\, proposal drafting assistance\, and tracking complex compliance requirements\, ensuring secure and auditable deployment across the enterprise. \nLearning Objectives \n\nDifferentiate Agentic AI: Distinguish between simple AI features and complex AI Agents\, and articulate the strategic value of deploying workflow-centric agents for GovCon operations.\nArchitect Agent Solutions: Explain how the Power Platform (specifically Copilot Studio) can be leveraged to build and govern secure AI Agents that interact with sensitive ERP and CRM data.\nIdentify GovCon Opportunities: Pinpoint key government contracting business processes (e.g.\, invoice reconciliation\, proposal knowledge lookup\, cost pool reporting) that are ideal candidates for agent-driven hyper-automation.\n\nPresented by: Tony Qian \nLevel: Intermediate\nNASBA (Field of Study): Specialized Knowledge\nPrerequisites and preparation needed: 1 year of operations experience. No prior preparation required.\nReviewer: Wade Tetsuka\, CPA\nCPE Credits: 1.0\nCost: Free\nDelivery: Live and Group Internet-Based \n\n2:00 PM – 2:50 PM: From Readiness to Certification: A Paneled Journey Through CMMC Level 2 Assessment \nCourse Description \nJoin KTL Solutions\, their client ODRG\, and independent assessor Redspin for a paneled discussion on navigating the full lifecycle of a successful CMMC Level 2 assessment. This session offers a rare\, multi-perspective view into the technical\, operational\, and compliance strategies that enable a government contractor to achieve certification. From secure enclave deployment and documentation readiness to third-party validation and post-assessment reflections\, attendees will gain actionable insights into what it takes to prepare\, execute\, and succeed in a formal CMMC Level 2 assessment. \nLearning Objectives \n\nUnderstand the full assessment lifecycle — from initial readiness planning to final certification — through the lens of a real-world client engagement.\nIdentify key technical and compliance milestones required for CMMC Level 2\, including secure enclave setup\, licensing\, documentation\, and evidence preparation.\nLearn how to coordinate effectively with third-party assessors while maintaining independence and avoiding conflicts of interest.\nExplore client decision-making processes and lessons learned that contributed to a successful assessment outcome.\nApply best practices for audience-specific messaging when communicating CMMC readiness to government contractors and stakeholders.\n\nPresented by: \nAndrew Lally – Vice President of Cloud and Infrastructure Services at KTL Solutions \nJeremy Mares – Vice President of Sales & Federal Accounts at Redspin a division of Clearwater \nMichael Matechak – Chief Growth Officer at ODRG\, LLC \nStephen Reid – Director of Enterprise Sales at KTL Solutions \nLevel: Intermediate\nNASBA (Field of Study): Specialized Knowledge\nPrerequisites and preparation needed: 1 year of operations experience. No prior preparation required.\nReviewer: Wade Tetsuka\, CPA\nCPE Credits: 1.0\nCost: Free\nDelivery: Live and Group Internet-Based \n\n2:50 PM – 3:30 PM: Closing Remarks and Presenter Panel Discussion with Audience Q and A \n\n3:45 PM – 5:45 PM: Happy Hour & Appetizers \nLocation: Salt Restaurant & Speak-easy Bar \n1201 Wilson Blvd (Across from the Microsoft Building) \nContinue the conversation with peers and speakers over happy hour and appetizers.   \nHosted by: U.S. Transactions Corp. and Bridgepointe Technologies\, Inc. \n\n\n  \nTo RSVP to this event click HERE \n\n\n  \n  URL:https://usteducation.org/event/summit-roadshow-one-day-government-contracting-in-person-and-virtual/ ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Website-Graphics-2024-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251120T110000 DTEND;TZID=America/New_York:20251120T120000 DTSTAMP:20260403T150226 CREATED:20251031T174801Z LAST-MODIFIED:20251121T160703Z UID:10000824-1763636400-1763640000@usteducation.org SUMMARY:Neurodiverse-Strong Leaders: Empowering Great Minds in Leaders\, Volunteers\, and Staff DESCRIPTION:Course Description:  \nNeurodiverse leaders bring unique strengths and perspectives to the CEO role\, driving innovation\, adaptability\, and empathy within organizations. Explore how association professionals can excel as neurodiverse executives while fostering an inclusive environment for neurodiverse staff and volunteer leaders. Gain practical strategies to leverage cognitive differences as strengths\, improve communication\, and create support systems that enhance collaboration and well-being. Through real-world examples and actionable takeaways\, learn to navigate challenges\, cultivate psychological safety\, and promote a culture of belonging. CEOs and association leaders will leave empowered to recognize and celebrate neurodiversity as vital to organizational success. Join us for an insightful\, forward-thinking discussion that redefines leadership excellence in a neurodiverse world. \n  \nLearning Objectives: \nHow to leverage neurodiverse traits to excel as a CEO and lead with authenticity and impact. \nStrategies to support neurodiverse staff and volunteer leaders for an inclusive\, high-performing organization. \nTechniques to foster communication\, psychological safety\, and collaboration across neurodiverse teams. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! URL:https://usteducation.org/event/neurodiverse-strong-leaders-empowering-great-minds-in-leaders-volunteers-and-staff-free-cpe-credit-free-cae-credit/ LOCATION:zoom.us/j/95334629270 CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Hiring/Retention/HR,Hiring/Retention/HR ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/SharonLaurieSaraCynthia25.png ORGANIZER;CN="Sharon Kneebone":MAILTO:skneebone@painmed.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251120T130000 DTEND;TZID=America/New_York:20251120T140000 DTSTAMP:20260403T150226 CREATED:20250923T170050Z LAST-MODIFIED:20251121T160714Z UID:10000792-1763643600-1763647200@usteducation.org SUMMARY:Marketing on a Shoestring: Smart Planning for Small Teams DESCRIPTION:Course Description:  \nThe end of the year is the perfect time to take stock and set your sights on 2026. But when you work in membership marketing\, planning ahead isn’t just about filling the calendar with more campaigns. It’s about finding smarter ways to grow\, connect\, and engage. \nUnlike traditional marketing\, which is all about quick sales and one-off transactions\, membership marketing takes a totally different approach. It’s about building meaningful relationships\, fostering a sense of community\, and driving sustained engagement over the long haul. And let’s be honest\, it’s no walk in the park! \nIn this session\, we’ll look at how association marketers can stop running on the hamster wheel of “more\, more\, more” and instead focus on smart strategies that grow membership. \nWe’ll explore how to better understand your members\, nurture them with relevant messages\, and create campaigns that attract new members while keeping current ones engaged. Instead of stretching your team thin\, you’ll learn how to work smarter by truly understanding your audiences\, strengthening current membership communities\, optimizing every touchpoint\, and building sustainable pathways for growth. Designed for small teams with big ambitions\, this session will show you how smarter planning\, sharper storytelling\, and constant optimization can turn everyday marketing into measurable membership growth. \n  \nLearning Objectives: \nDesign marketing campaigns that grow your membership \nDevelop personalized\, relevant campaigns to engage members more effectively \nOptimize key channels and touchpoints to boost engagement \nApply practical strategies for smarter marketing with limited resources \n  \nTo Watch this Webinar on the Media Library CLICK HERE! URL:https://usteducation.org/event/marketing-on-a-shoestring-smart-planning-for-small-teams/ LOCATION:zoom.us/j/94165573491 CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Olena25.png ORGANIZER;CN="Olena Lima%2C CAE":MAILTO:olena@memberboat.com.au END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251125T110000 DTEND;TZID=America/New_York:20251125T120000 DTSTAMP:20260403T150226 CREATED:20251111T181229Z LAST-MODIFIED:20251126T113531Z UID:10000825-1764068400-1764072000@usteducation.org SUMMARY:From Batch-And-Blast to 1:1 Messaging: How AI Is Redefining Email Marketing DESCRIPTION:Course Description:  \nEmail marketing is evolving—and your strategy should too. In this webinar\, we’ll show you how AI is reshaping the way marketers build\, send\, and optimize campaigns. No more generic blasts. You’ll learn how to deliver personalized\, 1:1 messaging that drives higher opens\, clicks\, and conversions—without adding manual work. \n  \nLearning Objectives: \nAnalyze how batch-and-blast is hurting your engagement \nEvaluate how AI-driven segmentation and personalization models can improve targeting\, messaging\, and performance outcomes \nApply AI tools and automation techniques to streamline email marketing workflows and optimize campaign execution. \nAssess real-world case examples to identify actionable tactics for improving open rates\, click-throughs\, and conversions. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! URL:https://usteducation.org/event/from-batch-and-blast-to-11-messaging-how-ai-is-redefining-email-marketing-free-cpe-credit-free-cae-credit/ LOCATION:zoom.us/j/92817183139 CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Molly25-1.png ORGANIZER;CN="Molly Quast":MAILTO:molly.phayer@rasa.io END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251201T130000 DTEND;TZID=America/New_York:20251201T140000 DTSTAMP:20260403T150226 CREATED:20251111T183809Z LAST-MODIFIED:20251202T061126Z UID:10000826-1764594000-1764597600@usteducation.org SUMMARY:How to Use Physical Inventory Orders in Dynamics 365 Business Central DESCRIPTION:Course Description:  \nIts’ Holiday Time and you know what that means\, time to plan your Physical Inventory. Did you know you can take a physical inventory of your items by using physical inventory order and physical inventory recording documents. The Physical Inventory Order page is used to organize the complete inventory counting project\, for example one per location. The Physical Inventory Recording page is used to communicate and capture the actual counting of items. You can create multiple recordings for one order\, for example to distribute groups of items to different employees. Join the webinar to learn and be prepared for your Physical Inventory counting. \n  \n  \nLearning Objectives: \nProcess a Cycle Count or Physical Inventory in Business Central \nSet up Cycle Counting on the Item Card \nBegin Planning your Annual Physical Inventory \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n  URL:https://usteducation.org/event/how-to-use-physical-inventory-orders-in-dynamics-365-business-central-free-cpe-credit-free-cae-credit/ LOCATION:zoom.us/j/95048358772 CATEGORIES:Inventory,MICROSOFT DYNAMICS,Warehousing ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Steven25-AW.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251202T110000 DTEND;TZID=America/New_York:20251202T120000 DTSTAMP:20260403T150226 CREATED:20251125T175039Z LAST-MODIFIED:20251203T085317Z UID:10000839-1764673200-1764676800@usteducation.org SUMMARY:Get Ready\, Get Set\, Go New Year! DESCRIPTION:This event is eligible for CPE Credit only~ \n  \nCourse Description:  \nEnding the current year is a bit more involved than most months—especially from an accounting and financial operations perspective. We will discuss what to think about that is different between all the other months and the last month of the year. During the current year\, you learned some new things\, learned additional best practices and now is the time to prepare to put those processes in place for the new year. Once the year completes\, what are the last items to send you forward into a brand new year on the best foot possible. \n  \nLearning Objectives: \nIdentify essential end-of-year tasks \nPrepare the processes\, documentation\, and system updates needed to transition smoothly into a new fiscal year. \nImplement a practical start-of-year plan to ensure financial operations begin accurately\, efficiently\, and in alignment with best practices. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n  \n  URL:https://usteducation.org/event/get-ready-get-set-go-new-year-free-cpe-credit-free-cae-credit/ LOCATION:zoom.us/j/96188903618 CATEGORIES:Accounting,ASSOCIATIONS & NONPROFITS,Finance ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Kim24-1.png ORGANIZER;CN="Kim Dallefeld":MAILTO:kim@dallefeld.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251202T130000 DTEND;TZID=America/New_York:20251202T140000 DTSTAMP:20260403T150226 CREATED:20250907T163522Z LAST-MODIFIED:20251203T085526Z UID:10000783-1764680400-1764684000@usteducation.org SUMMARY:Upsizing\, Downsizing\, and Rightsizing: Lease Considerations in Times of Change DESCRIPTION:Course Description:  \nKey business shifts—such as return-to-office mandates\, work-from-home policies\, talent acquisition\, workforce reduction\, business expansion\, and funding cuts—can influence your organization’s lease requirements. In this session\, we will discuss the accounting implications of a changing footprint\, including the evaluation of lease modifications under ASC 842\, Leases\, and other essential considerations when downsizing or upsizing your leased space. \n  \nLearning Objectives: \nUnderstand the general guidance regarding lease modifications\, including when to account for a lease modification as a separate contract and when to remeasure a lease liability. \nIdentify accounting considerations when downsizing\, including:\n(a) Lease termination or reduction in leased space\, \n(b) Abandonment of leased space\,\n(c) Impact of becoming a sublessor\,\n(d) Recognizing right-of-use asset impairment\, and \n(e) Treatment of related leasehold improvements. \nIdentify accounting considerations when upsizing\, including:\n(a) Determining the commencement date or effective date\,\n(b) Treatment of incentives\,\n(c) Impact of becoming a sublessee\, and\n(d) Treatment of related leasehold improvements. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! URL:https://usteducation.org/event/upsizing-downsizing-and-rightsizing-lease-considerations-in-times-of-change/ LOCATION:zoom.us/j/94997543346 CATEGORIES:Accounting,Accounting,ASSOCIATIONS & NONPROFITS,B2B/B2G,Finance,Finance ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Diana25-AW.png ORGANIZER;CN="Diana Connolly":MAILTO:diana.connolly@aprio.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251203T130000 DTEND;TZID=America/New_York:20251203T140000 DTSTAMP:20260403T150226 CREATED:20251024T182507Z LAST-MODIFIED:20251204T114917Z UID:10000818-1764766800-1764770400@usteducation.org SUMMARY:Integrating Financial Health Assessments into Your Organization’s Planning Process DESCRIPTION:Course Description\nThe markers for tracking and assessing a nonprofit organization’s financial health are not a mystery. The key elements of financial health (operating reserves\, funding\, and operational expenses) are generally easy to identify and understand. The biggest challenge is making the commitment to periodically pause and assess which direction the key markers of financial health are trending (up or down). We will discuss how adopting a commitment to pause and make an honest assessment of your organization’s every changing financial picture is an essential best practice. We will also discuss why operating reserves need to be treated as a key strategic financial health priority. Organizations that have accumulated significant operating reserves are in a more sustainable position than organizations that do not have adequate operating reserves. Thus\, operating reserves are an important indicator of longevity and financial health.\n \nLearning Objectives\n\nExplain the key elements of financial health and how they respond to changing conditions and unexpected disruptions. \nDesign and implement procedures to perform a periodic financial health assessment within their organization. \nAnalyze the role of operating reserves in organizational sustainability and use them as a strategic indicator of financial health. \nApply a financial health assessment template\, adapting it to evolving organizational needs and strategic priorities. \n\n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n  \n  URL:https://usteducation.org/event/changing-perceptions-about-audit-committees-how-to-better-position-to-be-value-added-free-cpe-credit-free-cae-credit-2/ LOCATION:zoom.us/j/92744218130 CATEGORIES:Accounting,Accounting,ASSOCIATIONS & NONPROFITS,B2B/B2G,Budgeting,Finance,Finance ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/MichaelPaul24-AW.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251204T110000 DTEND;TZID=America/New_York:20251204T120000 DTSTAMP:20260403T150226 CREATED:20251111T195650Z LAST-MODIFIED:20251205T073614Z UID:10000827-1764846000-1764849600@usteducation.org SUMMARY:Responsible AI: From Guidelines to Policies DESCRIPTION:Course Description:  \nAI can boost productivity\, automate tasks\, make judgments\, and develop strategies. As a result\, the pressure on finance teams—and the organizations they serve—to embrace it is growing stronger every day. This session presents best practices and lessons learned for using AI responsibly. We will review the core concepts of AI—’machine learning\,’ ‘reasoning models\,’ and ‘AI agents’—and then focus on data privacy\, ethics\, and the development of guidelines and policies to govern the use of these technologies within an organization. \n  \nLearning Objectives: \nExplain core AI concepts\, including machine learning\, reasoning models\, and AI agents\, and their relevance to financial and organizational workflows. \nEvaluate ethical and privacy considerations when implementing AI tools in finance and membership operations. \nDevelop practical AI governance frameworks and policies that align with organizational values and compliance requirements. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n  URL:https://usteducation.org/event/responsible-ai-from-guidelines-to-policies-free-cpe-credit-free-cae-credit/ LOCATION:zoom.us/j/99343237382 CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management,Ethics ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Edwin25-AW.png ORGANIZER;CN="Edwin Harvey%2C PhD":MAILTO:edwin.harvey@yptc.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251204T130000 DTEND;TZID=America/New_York:20251204T140000 DTSTAMP:20260403T150226 CREATED:20251024T174637Z LAST-MODIFIED:20251205T073611Z UID:10000816-1764853200-1764856800@usteducation.org SUMMARY:Giving Voice: Understanding and Reporting Lobbying\, Advocacy\, and Political Activities DESCRIPTION:Course Description:  \nWe help you navigate the complex tax and compliance rules for tax-exempt organizations engaging with the political process. This course helps differentiate between lobbying\, advocacy\, and political activities\, and details the reporting requirements and tax consequences of each. We outline specific rules for 501(c)(3) organizations\, including the no-substantial-part test and the 501(h) election\, as well as the rules for 501(c)(4)\, (5)\, and (6) organizations regarding non-deductible member dues and the proxy tax. Finally\, the course offers practical best practices and strategies for carefully tracking and reporting all political and lobbying expenditures. \n  \nLearning Objectives: \nDifferentiate between political\, lobbying\, and advocacy activities. \nExplain the tax reporting requirements and implications of engaging in political activities for various 501(c) entities. \nCompare and contrast lobbying rules and limitations for 501(c)(3) organizations with those for 501(c)(4)\, (5)\, and (6) organizations. \nApply best practices and strategies to accurately track\, document\, and report lobbying and political expenditures in compliance with IRS regulations. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! URL:https://usteducation.org/event/giving-voice-understanding-and-reporting-lobbying-advocacy-and-political-activities-free-cpe-credit-free-cae-credit/ LOCATION:zoom.us/j/96136339580 CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management,Ethics ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/AndrewCalvin25-AW.png ORGANIZER;CN="Andrew Hassler%2C CPA":MAILTO:ahassler@johnsonlambert.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251209T110000 DTEND;TZID=America/New_York:20251209T120000 DTSTAMP:20260403T150226 CREATED:20251030T180248Z LAST-MODIFIED:20251210T124700Z UID:10000820-1765278000-1765281600@usteducation.org SUMMARY:Better Mouse\, Better Mousetrap: Making the Shift to Phishing-Resistant MFA DESCRIPTION:Course Description:  \nTraditional multi-factor authentication (MFA) methods\, like number matching and push verification\, are increasingly vulnerable to sophisticated phishing attacks that can intercept and reuse not only credentials\, but MFA tokens as well. This webinar\, led by DelCor Technology Solutions security experts Andrew Leggett\, Director of Cybersecurity\, and Chris Ecker\, CTO\, will explore why standard MFA is no longer enough and how organizations can protect their assets with phishing-resistant MFA solutions. Attendees will learn about cryptographic authentication methods\, such as Passkeys and Windows Hello for Business\, that bind credentials to both the device and the user\, making stolen credentials useless to attackers. The session will feature a live demo\, giving participants a firsthand look at how phishing attacks are perpetrated and how phishing-resistant MFA works to thwart these attempts and create a seamless and secure login experience for staff. \n  \nLearning Objectives: \nExplain the vulnerabilities of traditional MFA and how phishing attacks exploit these methods. \nDescribe the principles of phishing-resistant MFA\, including cryptographic authentication and device binding. \nEvaluate organizational solutions\, such as Passkeys and Windows Hello for Business\, to determine the most appropriate security approach. \nDevelop a practical implementation plan for phishing-resistant MFA to strengthen organizational security and enhance user experience. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! URL:https://usteducation.org/event/better-mouse-better-mousetrap-making-the-shift-to-phishing-resistant-mfa-free-cpe-credit-free-cae-credit/ LOCATION:zoom.us/j/99035822753 CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G IT,Cybersecurity,Cybersecurity,MICROSOFT DYNAMICS ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/AndrewChris25-2.png ORGANIZER;CN="Andrew Leggett":MAILTO:ALeggett@delcor.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251209T130000 DTEND;TZID=America/New_York:20251209T140000 DTSTAMP:20260403T150226 CREATED:20251113T173750Z LAST-MODIFIED:20251210T124701Z UID:10000832-1765285200-1765288800@usteducation.org SUMMARY:The Audience Advantage: How Well-Crafted Personas Power Smarter Web Strategies DESCRIPTION:Course Description:  \nGreat web strategy starts with empathy. This session demonstrates how to craft research-informed personas that bridge what your users need with what your organization provides—then use them to shape your site’s information architecture\, content\, calls to action\, and measurement. \nWe’ll share a practical\, lightweight framework\, sample questions you can use tomorrow\, and real examples that turn “user-centered” from a motto into measurable results. People visit your site to solve their problems. Personas help you meet them there and guide them forward. \n  \nLearning Objectives: \nDefine the essential components of an effective persona and explain how personas align user needs with organizational goals. \nTranslate persona insights into concrete decisions for navigation\, messaging\, and calls to action that improve engagement. \nApply a repeatable\, question-driven method to create or refine at least one persona for their organization. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! URL:https://usteducation.org/event/the-audience-advantage-how-well-crafted-personas-power-smarter-web-strategies-free-cpe-credit-free-cae-credit/ LOCATION:zoom.us/j/97086666583 CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/MarcieBree25.png ORGANIZER;CN="Marcie Peck":MAILTO:marcie@yokoco.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251210T130000 DTEND;TZID=America/New_York:20251210T140000 DTSTAMP:20260403T150226 CREATED:20251111T203313Z LAST-MODIFIED:20251211T071929Z UID:10000828-1765371600-1765375200@usteducation.org SUMMARY:AI Tools You Can Use - Get Started Today DESCRIPTION:Course Description:  \nArtificial intelligence continues to evolve at lightning speed; for leaders\, staying ahead of the curve isn’t optional anymore. In this fast-paced and practical session\, Erica Salm Rench will break down the latest AI developments\, highlight must-know tools shaping productivity and marketing\, and explore how organizations can use these innovations to create real impact in 2025. \nWhether you’re just starting to experiment with AI or already integrating it into your workflows\, this session will cut through the noise and show you what matters most and how to leverage it effectively. Expect live demos\, real-world examples\, and actionable ideas you can apply right away to save time\, enhance creativity\, and strengthen your organization’s strategy. \n  \nLearning Objectives: \nIdentify key AI trends and recent tool launches that will influence communication\, content\, and marketing strategies in 2025. \nEvaluate emerging AI tools across writing\, design\, analytics\, and automation \nIntegrate AI tools into daily workflows to improve efficiency and member or customer engagement without losing the human touch. \nAnalyze trends to anticipate where AI is heading next and how to future-proof your team’s skills and systems in an era of accelerating change. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! URL:https://usteducation.org/event/ai-tools-you-can-use-get-started-today-free-cpe-credit-free-cae-credit/ LOCATION:zoom.us/j/95018454373 CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Erica25-1.png ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251211T110000 DTEND;TZID=America/New_York:20251211T120000 DTSTAMP:20260403T150226 CREATED:20250730T202001Z LAST-MODIFIED:20251212T133949Z UID:10000758-1765450800-1765454400@usteducation.org SUMMARY:Once Upon an Association: Telling Your Compelling Story DESCRIPTION:Course Description:  \nOnce upon a time there was an association that no one knew about. Sound familiar? Join Sheri Singer\, president\, Singer Communications\, and an award-winning communications pro\, as she talks about telling your organization’s story to raise the visibility of your industry\, association\, leaders\, and members. \nParticipants will learn how to focus their storytelling on their organization’s mission\, create a dynamic narrative around why their organization exists\, pinpoint how their industry contributes to society\, know how to use a variety of storytelling resources\, and leverage volunteers to help tell their story. Attendees will walk away with a plethora of tips to help them tell their story in a compelling way that resonates with their industry. Great way to lean into 2026! \n  \nLearning Objectives: \nTie storytelling to the organization’s mission \nCreate a narrative around why their association exists & how it contributes to society \nLearn how to use a wide array of storytelling resources \nLeverage volunteers to help tell their story \n  \nTo Watch this Webinar on the Media Library CLICK HERE! URL:https://usteducation.org/event/once-upon-an-association-telling-your-compelling-story/ LOCATION:zoom.us/j/96419644544 CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Sheri25.png ORGANIZER;CN="Sheri Singer":MAILTO:sheri@singercomm.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251211T130000 DTEND;TZID=America/New_York:20251211T140000 DTSTAMP:20260403T150226 CREATED:20251024T165745Z LAST-MODIFIED:20251212T134019Z UID:10000815-1765458000-1765461600@usteducation.org SUMMARY:What Members Really Want: Insights for 2026 and Beyond DESCRIPTION:Course Description:  \nTurn member insights into data-backed strategy. This webinar will share brand-new findings from the Association Member Experience Report\, which surveyed hundreds of association members across industries to learn what matters to them. You’ll learn what benefits members value most\, how they want to connect and learn\, what makes them feel seen and supported\, and how they perceive their association’s value and use of AI. \nWe’ll explore what today’s members expect from their association experience—and what strategies can help organizations communicate their value proposition\, attract new members\, and deliver more personalized\, engaging\, and lasting value. \n  \nLearning Objectives: \nAnalyze new data on member preferences for 2026 to determine which benefits\, channels\, and engagement opportunities most influence satisfaction and retention. \nEvaluate how personalization and feedback mechanisms can strengthen member relationships through data-driven and automated strategies. \nFormulate adaptive approaches to address emerging member priorities—such as AI integration\, DEI\, and career development—within your association’s engagement strategy. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! URL:https://usteducation.org/event/what-members-really-want-insights-for-2026-and-beyond-free-cpe-credit-free-cae-credit-2/ LOCATION:zoom.us/j/91991818472 CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Growth/Sales,Marketing/Member Engagement ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Kelly25.png ORGANIZER;CN="Kelly Whelan":MAILTO:kwhelan@higherlogic.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260106T110000 DTEND;TZID=America/New_York:20260106T120000 DTSTAMP:20260403T150226 CREATED:20251212T174804Z LAST-MODIFIED:20260107T163749Z UID:10000847-1767697200-1767700800@usteducation.org SUMMARY:Association Ethics 101 DESCRIPTION:Course Description:  \nAssociation Ethics 101 \nEthics is critical in a world with distrust and conflict. Adhering to an ethical code or a code of conduct can enhance trust in an association. This session will cover the basics of what association professionals should know about ethics. The ASAE Code of Conduct involves 7 different principles and their application to association professionals\, consultants\, and industry partners. In this session\, we will discuss the difference between ethical\, legal\, and moral issues and their impact on decision-making. We will review three ethical challenges that association professionals may deal with in their regular work. Finally\, we will explore at least 3 different strategies for managing ethical issues. This will include reviewing ASAE resources as well as an ABCD model for dealing with ethical issues. \n  \nLearning Objectives: \nRecognize the difference between ethical\, legal\, and moral issues \nExamine 3 ethical challenges for association professionals \nIdentify and apply at least 3 strategies for managing ethical issues in associations \n  \nTo Watch this Webinar on the Media Library CLICK HERE! URL:https://usteducation.org/event/association-ethics-101-free-cpe-credit-free-cae-credit/ LOCATION:zoom.us/j/91434617088 CATEGORIES:ASSOCIATIONS & NONPROFITS,Ethics ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/Nabil-El-Ghoroury.png ORGANIZER;CN="Nabil El-Ghoroury%2C PhD%2C CAE":MAILTO:nabil@executivetherapy.solutions END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260106T130000 DTEND;TZID=America/New_York:20260106T140000 DTSTAMP:20260403T150226 CREATED:20251121T174115Z LAST-MODIFIED:20260107T165616Z UID:10000834-1767704400-1767708000@usteducation.org SUMMARY:30 AI Tools in 60 Minutes DESCRIPTION:Course Description:  \nIn this fast-paced and highly practical session\, we’ll explore how marketers can leverage the newest generation of AI tools to work smarter\, faster\, and more creatively. From large language models to video\, image\, and audio generators\, you’ll get a guided tour through 30 of today’s most powerful platforms shaping the marketing landscape. We’ll demonstrate how AI is automating everything from content creation to analytics\, and share strategies for integrating these tools into your daily workflow. Whether you’re just starting to experiment or looking to scale your AI stack\, this session will leave you inspired (and equipped) to take immediate action. \n  \nLearning Objectives: \nUnderstand today’s AI marketing landscape: Gain a snapshot of where generative AI tools stand now and which platforms are leading innovation across major content types. \nDiscover high-impact tools: Walk away with a curated list of 30 proven AI tools that can immediately enhance creativity\, productivity\, and campaign performance. \nLearn to integrate automation: Understand how AI can optimize ad targeting\, analytics\, and customer engagement through automated workflows. \nPrepare for what’s next: Leave with insights on how generative AI and continuous optimization will redefine marketing strategy in the year ahead. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! URL:https://usteducation.org/event/30-ai-tools-in-60-minutes-free-cpe-credit-free-cae-credit/ LOCATION:zoom.us/j/94855046226 CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Erica25-2.png ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260107T110000 DTEND;TZID=America/New_York:20260107T120000 DTSTAMP:20260403T150226 CREATED:20251031T115406Z LAST-MODIFIED:20260108T121603Z UID:10000823-1767783600-1767787200@usteducation.org SUMMARY:Conquer the Close: Tactics to Overcome the Word ‘No’ DESCRIPTION:Course Description:  \nIn today’s competitive environment\, hearing “no” is inevitable — but how you respond defines your success. In Conquer the Close: Tactics to Overcome the Word “No\,” Justin Goldstein\, CAE\, shares a proven\, relationship-driven approach to turning rejection into opportunity. This session breaks down the psychology behind objections\, reveals how to reframe resistance into trust\, and teaches actionable strategies to move prospects from hesitation. \n  \nLearning Objectives: \nLeverage Storytelling and Empathy to Close Confidently: Use authentic connection and narrative framing to overcome objections without pressure or pushiness. \nReframe “No” as the Beginning\, Not the End: Learn how top performers transform rejection into the first step toward trust\, understanding\, and long-term partnership. \nTurn hesitation into trust\, objections into opportunities\, and prospects into partners. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n  URL:https://usteducation.org/event/conquer-the-close-tactics-to-overcome-the-word-no-free-cpe-credit-free-cae-credit/ LOCATION:zoom.us/j/98620263881 CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Growth/Sales,Growth/Sales ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/JustinDianne25-1.png ORGANIZER;CN="Justin Goldstein%2C CAE":MAILTO:Justin.Goldstein18@gmail.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260107T130000 DTEND;TZID=America/New_York:20260107T140000 DTSTAMP:20260403T150226 CREATED:20251121T173342Z LAST-MODIFIED:20260108T124709Z UID:10000833-1767790800-1767794400@usteducation.org SUMMARY:Using the Built-in CRM Functionality in Business Central DESCRIPTION:This event is eligible for CPE Credit only~ \n  \nCourse Description:  \nMany companies implement Business Central without knowing there is CRM functionality within the product. This session will provide a brief overview of the setups and then dive into the functionality. Interactions allow you to track all correspondence with your prospects\, customers\, and vendors. Segments allow you to pinpoint your contacts for additional communications. Opportunities allow you to build your pipeline\, provide guidelines for managing the pipeline and view the progress of the opportunities in the pipeline. We will also discuss and demonstrate how this functionality is not just for the sales staff. Are you utilizing all this? Join this session to see how you can take advantage of the functionality you already own. \n  \nLearning Objectives: \nIdentify the core CRM features built into Business Central\, including Opportunity Management\, Interactions\, Segments\, and Campaigns. \nDemonstrate how to use Opportunity Management to track and evaluate pipeline progress for improved sales oversight. \nApply Interaction Tracking to document and retrieve communications across teams\, enhancing organizational visibility and coordination. \nUse Segments and Campaigns to target and execute communications and marketing efforts within Business Central. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n  URL:https://usteducation.org/event/using-the-built-in-crm-functionality-in-business-central-free-cpe-credit-free-cae-credit/ LOCATION:zoom.us/j/95906420944 CATEGORIES:B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Growth/Sales,Growth/Sales,MICROSOFT DYNAMICS ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Robb25.png ORGANIZER;CN="Robb Delprado":MAILTO:rdelprado@llConsultingservices.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260108T110000 DTEND;TZID=America/New_York:20260108T120000 DTSTAMP:20260403T150226 CREATED:20251016T152942Z LAST-MODIFIED:20260109T134539Z UID:10000811-1767870000-1767873600@usteducation.org SUMMARY:Copilot vs. ChatGPT: The AI Rumble You Didn’t Know You Needed DESCRIPTION:Course Description:  \nStep into the digital ring as we pit Microsoft Copilot against ChatGPT in the ultimate AI showdown. Who writes better emails? Who crushes code reviews? Who answers your questions without sending you down a rabbit hole of confusion? \nIn this fast-paced\, hilarious and slightly competitive session\, we’ll explore: \nWhat makes Copilot and ChatGPT actually different \nWhere each tool shines and where they miss the mark \nReal-world use cases that will change how you work \nLive demos\, laughs\, and maybe even a few mic drops \nWhether you’re in IT\, marketing\, operations\, or just AI curious\, you’ll walk away with practical tips for using both tools like a pro. \nLet’s get ready to rumble. \n  \nLearning Objectives: \nDifferentiate between Microsoft Copilot and ChatGPT in terms of functionality\, integration\, and user experience. \nEvaluate practical use cases to determine which AI tool best supports specific workflows in areas such as communication\, analysis\, and productivity. \nApply strategies and prompts to effectively leverage both Copilot and ChatGPT for improved efficiency and creativity in daily work. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! URL:https://usteducation.org/event/copilot-vs-chatgpt-the-ai-rumble-you-didnt-know-you-needed-free-cpe-credit-free-cae-credit/ LOCATION:zoom.us/j/99057006390 CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Business Strategy,Co-Pilot,Culture & Communication,Culture/Communication,Data Management,Data Management,MICROSOFT DYNAMICS,Workplace ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Jon25-2.png ORGANIZER;CN="Jon Rivers":MAILTO:jon@marketeery.com END:VEVENT END:VCALENDAR