B143: SEO has Changed. Learn About Google’s Algorithms and How to Optimize Your Website and Social Media
2022-12-08 15:00 - 16:00 (America/New_York) | https://zoom.us/j/98186300646
COURSE DESCRIPTION:
Don’t miss this session if you want to learn more about SEO. Discover how to adjust to the ever-changing Google algorithms that help you show up in searches.

LEARNING OBJECTIVES:

Learn changes from Google that you should know about.
Learn how to do On-Page and Off-Page SEO.
Learn how to amplify your blog’s relevance and ranking.
Learn how Social Media impacts SEO.

W362: Successful Recruiting, Hiring and Onboarding in a Remote or Hybrid Environment
2022-12-13 15:00 - 16:00 | https://zoom.us/j/97890511676
COURSE DESCRIPTION:
There’s no doubt about it. The COVID-19 pandemic changed the workplace forever. Now defined by flexibility – either remote, hybrid, or part-time – building and retaining a robust workforce presents new opportunities and challenges for employers. How you adapt your screening, recruiting, and retention processes will play a vital role for years to come. So, what do you, as an employer, need to know to navigate this “new normal” for your business?
At FlexProfessionals, we have been experts and advocates for flexibility long before the pandemic made it mainstream, helping 800+ non-profits, associations and other businesses redefine their workplaces to incorporate flexibility. Let’s dig into how to utilize flexibility as a strategic tool in the war for talent and gain insights on how you can employ flexible positions to reach an untapped, gender diverse group of job seekers.

LEARNING OBJECTIVES:

Understand how the recruiting power has shifted post-pandemic.
Learn how to integrate and embrace flexibility into your recruiting process as a long-term strategy, rather than a reaction to post-pandemic trends.
Develop concrete strategies for successfully onboarding remote and hybrid workers, including creating a sense of belonging.

SEO Duplicate Content Check: Why Its Important?
2022-12-14 15:00 - 16:00 | https://zoom.us/j/97095323274
COURSE DESCRIPTION:
Google does not like duplicate content and often penalizes pages and websites with duplicate content.

LEARNING OBJECTIVES:

Learn what duplicate content is.
Learn how to fix it when duplicate content is published.
Learn how to ensure your rankings are not affected by your content.

Survey Design Best Practices: Actionable Strategies & Insights
2022-12-15 13:00 - 14:00 | https://zoom.us/j/97797509494
COURSE DESCRIPTION:
Surveys are the least demanding, most scalable way to collect insights about your members. And if you’re not surveying them regularly, everything your association does—from communications to program design—is merely guesswork. This age-old method can be understated today—but the survey is alive and well in the array of modern marketing technology.
The good news? Surveys are cheap and easy. The bad news? Surveys are cheap and easy. Because surveys are so simple to write and distribute, most associations ask bad questions (inevitably leading to bad data). It’s easy to conduct surveys so quietly flawed that they deliver inaccurate, biased, useless insights. If your surveys aren’t carefully crafted, you’ll end up with untrustworthy results. In this session, you’ll become a survey savant by learning modern strategies to create, distribute, and analyze member surveys. More importantly, you’ll learn the common pitfalls to avoid in the science of survey building so you can take full advantage of this dynamic way to collect member insights.

LEARNING OBJECTIVES:

Learn the six principles of good survey design.
Learn how to create a survey strategy that collects the data you actually need.
Learn how to analyze the data objectively so you can make meaningful changes in your organization.

W361: Reputation Risk as Part of Your Cybersecurity Program
2022-12-20 10:00 - 11:00 | zoom.us/j/93461788129
COURSE DESCRIPTION:
Has your website domain been blacklisted without your knowledge? Are visitors not coming to your site because it’s flagged as unsafe? Are your donor lists being shared on the dark web? Learn the best practices for monitoring and protecting your organization’s most valuable asset: your reputation. Understanding your reputation risk goes way beyond just googling your company name. In this session, we will cover the many ways your online reputation can be compromised and offer recommended tools available for monitoring these risks. We will also discuss remediation steps for addressing any issues uncovered.

LEARNING OBJECTIVES:

Learn best practices for managing your online reputation.
Learn recommended tools for monitoring reputation risk and how to remedy issues identified.
Learn how reputation risk fits into an ongoing cybersecurity program.

Multichannel Selling: Implications on Sales Tax Obligations
2022-12-20 11:15 - 12:15 | zoom.us/j/93461788129
COURSE DESCRIPTION:
Learn how to help your business navigate the myriad tax obligation considerations when selling through multiple channels.

LEARNING OBJECTIVES:

Learn how the acceleration of multichannel selling has affected retail businesses.
Sales tax considerations to keep in mind when selling through the most common channels.
Learn how multichannel sales impact economic nexus.
Learn the five steps to proper sales tax compliance.

Business Central vs Dynamics 365: Which is Right for Me?
2022-12-20 13:00 - 14:00 | https://zoom.us/j/93461788129
COURSE DESCRIPTION:
An overview of differences and similarities between Dynamics GP and Business Central (BC) functionality that affects how accounting users work.

LEARNING OBJECTIVES:

Understand the advantages of Dimensions in BC over segmented GL Accounts in GP
Learn why Posting Groups are preferred by auditors but may disappoint a few users
See why Customer, Vendor, Item and Employee Templates are almost as good as Classes
Uncover the power of the BC General Journal that GP can never match
Learn why BC is in a better position to meet the needs of a global economy

W370: Why Online Community is Your Association's Future: Changing how we Work & Connect (Part 1)
2023-01-10 11:00 - 12:00 | https://zoom.us/j/94169296785
COURSE DESCRIPTION:
Online communities are tremendous wellsprings of innovation. They give every association an always-accessible presence, moving ahead of magazines or newsletters as the most valued member benefit. When your online community fosters a genuine sense of belonging, it becomes core to your members’ professional identity. Association members are emerging from the pandemic with a significantly higher level of technical proficiency, giving membership-based organizations the opportunity to reassess and reimagine how online community can become a predictable core growth engine.

LEARNING OBJECTIVES:

Learn techniques to foster a spirit of generosity within your online community.
Learn options to transform mentorship in your industry.
Learn how to create year-round engagement opportunities for your exhibitors and partners.

Tips for Growing Social Media Following | Top Factors
2023-01-10 13:00 - 14:00 | https://zoom.us/j/97364259941
COURSE DESCRIPTION:
Right now, raise your hand if you’ve ever wondered if you’re posting on social media at the right time and post enough.
Don’t worry; you’re not alone, as has plagued marketers since the dawn of social media.
During this session, we will discuss the correct number of posts to publish daily and their impact on each social media channel.

LEARNING OBJECTIVES:

Learn the correct numbers of posts to publish daily.
Learn the impact your posts have on each social media channel.
Learn the right and wrong times to make your posts.

W271: Member Segmentation: The Key to Affordable and Effective Hybrid Events
2023-01-11 13:00 - 14:00 | https://zoom.us/j/95977460352
COURSE DESCRIPTION:
During the pandemic associations pivoted to virtual events as a means to connect and educate members. As we learn to live with COVID we are now all back to physical, in-person events, but are left with the challenge that the average association only gets 15% of members to their annual conference. How do we affordably implement hybrid to reach a larger audience and ensure that our best content doesn’t miss 85% of our members? This webinar will discuss the different hybrid models that are emerging to balance cost and workload while addressing the needs of delivering to a much larger audience.

LEARNING OBJECTIVES:

How member segmentation can help you plan for hybridizing a conference
Hybrid models that work without blowing the budget or your teams capacity
Using event content strategically, all year long

W297: Understanding The Difference Between Lead And Demand Generation
2023-01-12 11:00 - 12:00 | https://zoom.us/j/96154443823
COURSE DESCRIPTION:
There’s a tendency to use lead gen and demand gen interchangeably, yet they are unique tactics that stand on their own when it comes to the buyers journey.
Join us as we break down the differences between both processes, and the strategy and technology that fuels both efforts and learn how to identify what association need to focus on.

LEARNING OBJECTIVES:

Learn how to understand the differences between lead gen and demand gen
Learn how to identify what tactics can be used to drive both types of campaigns
Learn how to understand the type of technology and data needed to deliver each type of campaign

W358: Data Analytics Maturity Model: What’s Your Score & What’s Next?
2023-01-12 13:00 - 14:00 | https://zoom.us/j/95373737158
COURSE DESCRIPTION:
Are data and analytics starting to sound like buzz words? How can associations truly put their data to work? Use a Data Analytics Maturity Model to help you understand your organization’s current state and learn concrete steps you can take to advance your organization’s path to more data-driven decision making. Identify how you compare to your peers in categories such as data culture, architecture, leadership, process, and more.

LEARNING OBJECTIVES:

Learn how to understand your organization’s current state and learn concrete steps you can take to advance your organization’s path to more data-driven decision making.
Learn how associations truly put their data to work.
Learn how you compare to your peers in categories such as data culture, architecture, leadership, process, and more.

How to Boost Member Engagement For Your Association
2023-01-17 11:00 - 12:00 | https://zoom.us/j/94910622708
COURSE DESCRIPTION:
Are your members truly engaged? Typical measures of engagement – such as email open and click-through metrics, social media interactions and website visits – are indicators of general activity, and not necessarily true member engagement. Real engagement happens when members get to use their voices, early and often! It’s time to level up your member interactions throughout the year by making your engagement about the member (and not their passive data).

LEARNING OBJECTIVES:

Understand the connection between member insights (what the association knows about its members) and member engagement (action, attention and long-term commitment).
Consider a more frequent use of the Voice of the Member as a key indicator of engagement for their association.
Evaluate their current technology stack for member listening capabilities.

W366: Building Member Value in a Post Pandemic World
2023-01-17 13:00 - 14:00 | https://zoom.us/j/95605387837
COURSE DESCRIPTION:
Join Pete Zimek, CEO of Novi AMS for a deep dive into how the pandemic has affected our organizations… and how associations are emerging from the pandemic to serve members in smarter, leaner, and more mission-focused ways. We’ll start with an examination of membership trends and finish with a group discussion of the paradigm shifts needed to create the future.

LEARNING OBJECTIVES:

Identify the leadership traits that served their organizations well during the pandemic and how they may continue to spark innovation moving forward.
Think more creatively and more intentionally when developing everyday member outreach programs.
Recenter members and membership staff on the “why” of the organization.

Important Steps to Take for a Smooth CRM Implementation Proccess
2023-01-18 13:00 - 14:00 | https://zoom.us/j/96586241017
COURSE DESCRIPTION:
In this session, you will learn the top 10 reasons why customer relationship strategies, and the technology that supports them, often fail to meet expectations. Technology like “CRM” is often implemented misaligned with customer acquisition, retention, and advocacy business objectives, In this session, Chuck and JC share the primary reasons for this misalignment and offer recommendations for reducing digital friction and increasing congruency with revenue goals. You will learn about the importance of expectation management and identifying core business objectives for technology and innovation and the importance of human-centered design thinking in CRM engagements. This session also offers practical advice for organizations experiencing low adoption of CRM technology and companies that need to get CRM strategy and technology right.

LEARNING OBJECTIVES:

Identify the top 10 reasons why CRM efforts fail.
Learn how to align stakeholders with the vision of CRM and Rev Ops (revenue operations) success.
Gain a better understanding of the practices that help align expectations and increase Customer Relationship Management Adoption.

Best Practices for Microsoft Dynamics 365 Data Migration
2023-01-19 13:00 - 14:00 | https://zoom.us/j/93046009950
COURSE DESCRIPTION:
When it’s time to move from your old ERP or accounting system to Microsoft Dynamics 365, don’t be a digital hoarder. Contrary to popular belief, you do not need every last byte of historical data from your old system to work effectively. Join us as we go over best practices for data migration so you can be strategic and save your organization a lot of time, effort and money!

LEARNING OBJECTIVES:

Which areas of historical data should you migrate during an implementation?
How much historical data should you migrate?
At what point(s) in the implementation should you migrate historical data?
What happens to the data that didn’t make the cut?

W325: Think Outside the AMS
2023-01-24 11:00 - 12:00 | https://zoom.us/j/93574500744
COURSE DESCRIPTION:
This course is designed to introduce attendees to a rapidly evolving shift in how associations build their IT ecosystems to best support their mission and their members. We will explore various approaches, grasp key concepts, and examine practical examples of how various commercial off the shelf systems can talk to each other, exchange information, and work together, with minimal technical expertise and headaches on your part.

LEARNING OBJECTIVES:

Explore different AMS paradigms: Swiss army knife vs a box of specialized tools.
Learn about different systems integrations approaches, why you need them, and what they do best.
Explore some practical examples of integrations.

W351: Long-lasting Change and Impact through the Power of Association Meetings
2023-01-25 13:00 - 14:00 | https://zoom.us/j/91827528010
COURSE DESCRIPTION:
Now is the time to take the next step in elevating the Power of associations by leaving long-lasting impacts in destinations through their meetings. Whether we are talking about creating public awareness for a societal or health issue, changing policies with local governments and policy makers or knowledge exchange and transfer in the association’s field of expertise, our meetings can be the driver of change in local communities. Join us for an inspirational journey of discovery what some of the pioneers in creating intentional legacies have done to date!

LEARNING OBJECTIVES:

Learn what some of the pioneers in creating intentional legacies have done to date.
Learn the next step in elevating the Power of associations by leaving long-lasting impacts in destinations through their meetings.
Learn how our meetings can be the driver of change in local communities when it comes to creating public awareness for a societal or health issue, changing policies with local governments and policy makers or knowledge exchange and transfer in the association’s field of expertise.

The Impact of the Pandemic on Future Taxes
2023-01-26 11:00 - 12:00 | https://zoom.us/j/94220922170
COURSE DESCRIPTION:
States have long relied on tax revenues to fuel their budgets. Those revenues were unexpectedly stretched thin in 2020 when the government shut down large parts of the economy to stop the spread of COVID-19. While many state budgets have fared better since then, state leaders have been closely examining existing tax policies and considering changes to mitigate any shortfalls.
To better understand the fiscal situation in each state and the state policies under consideration, Urban-Brookings Tax Policy Center, funded by Avalara, conducted a survey of state government officials. Watch this on-demand webinar to hear tax policy experts from these two organizations reveal key takeaways from the survey, including a detailed look at revenue growth (or decline) by state and an overview of the potential shifts in tax policy that may impact your business.

LEARNING OBJECTIVES:

Learn state-by-state revenue trends during the pandemic, and future forecasts
Learn state policy considerations for fiscal year 2022
Learn plans for general sales and excise tax base changes
Learn consumption patterns during the pandemic
Learn changes that may be in store for economic nexus laws and the taxation of online purchases

Data Driven Story Telling: Using Data to Tell Your Story
2023-01-26 13:00 - 14:00 | https://zoom.us/j/95074310790
COURSE DESCRIPTION:
Data storytelling is hard, but you can be the hero the next time you need to present information in a compelling way. Data storytelling is the second half of analytics. It cuts through the noise of competing information by highlighting what is important. By understanding audience needs and basic human psychology, data storytelling can assist the audience in quickly comprehending complex ideas and information. The result, the audience spends more time listening to your story and less time trying to figure out what the chart/graph is supposed to represent. Moreover, these techniques do not require fancy software or programs; they can be created through most standard business software programs (like PowerPoint and Excel).

LEARNING OBJECTIVES:

Learn how to create visually compelling charts/graphs that aid in telling your data story.
Learn how to stop thinking like a robot when it comes to presenting data.
Learn how “preattentive attributes” can preload your message into your audience’s brain and get them ready to hear your message.
Learn how thinking like a designer will convey your message quickly without distraction, resulting in faster audience comprehension.
Learn how to be the HERO in your data story.

Breakfast Club Panel: Imposter Syndrome and the Glass Ceiling
2023-01-30 09:00 - 10:00 | https://zoom.us/j/98941841850
Description:
Join UST’s Breakfast Club Discussion where the ladies of UST, along with special guests from time to time, discuss various topics in the workplace. Be prepared for shenanigans, lots of caffeine, breakfast (obviously), fantastic discussion on a variety of topics, a healthy dose of sarcasm, positivity, encouragement, and really just about anything…
Does Imposter Syndrome cause us to create our type of glass ceiling?
Imposter Syndrome is a real phenomenon, felt by many women in the workplace. It is defined as an internal experience of believing that one’s accomplishments are not genuine or earned but instead they were attributed to luck or external validation abilities. Join this event and gain insights on how it affects working women, learn about tools and strategies for overcoming it, and connect with other working professionals who share the same struggle.
Let’s talk about it ! Through a lively and fun group discussion, we will discuss concrete tips & techniques to challenge those harmful inner voices so that you can succeed in your professional career goals, share personal stories or examples, and just have fun.

No CE credits
Not Recorded

Non Profit Value Proposition: Pricing Strategies to Consider
2023-01-31 11:00 - 12:00 | https://zoom.us/j/98440157191
COURSE DESCRIPTION:
We will discuss driving revenue and creating value utilizing in-house BD staff who have a “for profit” mentality within the non-profit space.

LEARNING OBJECTIVES:

Learn why it’s important to have dedicated BD staff.
Learn how you can create value that drives sales through BD .
Learn tactics to create an environment that motivates sales staff.
Learn how creating a culture where mission- and money-driven staff cohesively work together.

How to Grow Association Membership | Expert Tips
2023-01-31 13:00 - 14:00 | https://zoom.us/j/98700400060
COURSE DESCRIPTION:
Many associations were hit hard over the last few years, and membership has declined. The best associations are flat or growing marginally. Learn how to grow and retain members better by understanding their needs one member at a time by utilizing the conversational engagement approach of ASK, CAPTURE, ACT.

LEARNING OBJECTIVES:

Learn how to engage members at the individual level
Learn how to acquire and retain members at a higher rate
Learn how to match member needs with your member benefits

W391: The Power of Zapier
2023-02-01 11:00 - 12:00 | https://zoom.us/j/98546259649
COURSE DESCRIPTION:
Learn how to leverage an automation platform to enhance member communications, supercharge lead management with Artificial Intelligence, robotize to replace the work of repetitive manual tasks, and integrate disparate systems without any custom programming, streamline reporting & analytics. In this course we will demonstrate how you can put Zapier to use in your organization TODAY; it’s easy to use, extremely powerful, and budget friendly.

LEARNING OBJECTIVES:

Understand how the Zapier automation platform works.
Explore how your automation visions can become reality – combining best of breed web apps into consolidated workflows.
Rethink how you can take a simple task like entering in data to a spreadsheet or database and automate it.
Learn how to plan for your implementations of automations and find connection points between apps within your organization’s routine processes.

W353: A Song for the Unsung: Leadership at any Level
2023-02-01 13:00 - 14:00 | https://zoom.us/j/94096965364
COURSE DESCRIPTION:
There’s an association hero in each of us at every level of our career journey. Using the fundamentals of Courageous Leadership: Authenticity, Resilience, Emotional Intelligence, Self-Discipline, and Commitment to Purpose, you will learn how to find you own power to be change agents as well as coaches, mentors, and allies to empower others. Hear from a knowledgeable panel representing various career stages as they share their lessons learned and suggestions to address obstacles and opportunities. You will be inspired to commit to lifelong learning, community collaboration, and strategic thinking habits to become the hero of your own association story.

LEARNING OBJECTIVES:

Learn how to find you own power to be change agents as well as coaches, mentors, and allies to empower others.
Learn from a knowledgeable panel representing various career stages as they share their lessons learned and suggestions to address obstacles and opportunities.
Learn how to commit to lifelong learning, community collaboration, and strategic thinking habits to become the hero of your own association story.

Are You Safeguarding Your Organization? Guide To Fraud Prevention & Detection
2023-02-02 11:00 - 12:00 | https://zoom.us/j/97965764757
COURSE DESCRIPTION:

In this course, you will learn how Associations can identify sources of fraud and how to limit your exposure to fraud.

LEARNING OBJECTIVES:

Learn how to reduce the likelihood of internal fraud.
Learn about best practices to implement for fraud prevention
Learn how to probe weaknesses that leave you vulnerable to bad actors

Data Breach Risk Assesment: Key Factors to Consider
2023-02-02 13:00 - 14:00 | https://zoom.us/j/92955806606
COURSE DESCRIPTION:
What constitutes a data breach? No one organization can prevent itself from experiencing a data breach incident. Having an annually updated response and recovery plan will help your organization successfully manage a data breach incident. Regulatory requirements including the 50 state breach notification laws, the FTC Red Flags Rule, the HIPAA HITECH data breach requirements, the PCI Data Security Standards, and the COPPA (Children’s Online Privacy Protection Act). Data breach risk management recommendations for affected individuals including employees and customers. Join us to learn more about data breach response and best practices.

LEARNING OBJECTIVES:

Discover the three key data breach risk factors.
Gain an understanding of data breach risk management assessments.
Learn data breach response best practices.

Newsletter Best Practices: Expert Tips on Engaging Newsletters
2023-02-07 11:00 - 12:00 | https://zoom.us/j/99009547861
COURSE DESCRIPTION:
Association newsletter are one of the most beneficial pieces to your industry, especially for members and prospects to stay up to date on events, advocacy, continuing education, and more. Email marketing continues to produce the highest ROI among all marketing channels, so it’s pertinent that your newsletter stays top of mind to your readership.

LEARNING OBJECTIVES:

Learn the do’s and don’ts when it comes to your email communication pieces.
Learn how to determine if your data needs to be cleaned, and what to look out for in your bounce report.
Learn how to use your email communications to your advantage with personalization, surveys and more.

W390: LEADERSHIP & LEARNING SERIES: Leadership Lessons from Martial Arts
2023-02-07 13:00 - 14:00 | https://zoom.us/j/98489319079
COURSE DESCRIPTION:
The martial arts teach discipline, respect and technique. What can they teach us about leadership? Quite a lot.
In this session, Joanna Pineda, CEO & Chief Troublemaker of Matrix Group International, will share five leadership lessons that she’s learned from studying two martial arts (TaeKwonDo and HapKiDo): When it’s important to trade your black belt for a white belt. How to take a punch. How to lead and how to follow. Always define the next level of achievement (the next belt). Sometimes, you just have to “do something.”

LEARNING OBJECTIVES:

Learn why it’s useful to think of your staff as students with different degrees of skill levels (belts).
Learn how to have a conversation with a staff member who needs to switch jobs or seriously upgrade their skills (change to a new martial art).
Learn how to teach your staff that they can be and should be leaders and followers at the same time.

Important Cybersecurity Questions to Ask Your IT Team
2023-02-08 11:00 - 12:00 | https://zoom.us/j/98614262537
COURSE DESCRIPTION:
The threats, risks, and potential solutions within cybersecurity are changing faster than any other area of technology. As critical as this topic is for an organization’s future and brand reputation, it is one of the least understood by organization leaders. This webinar cuts through the tech-talk and explains the must-know facts about cybersecurity risks, what leaders need to understand, what questions to ask, and how to ensure your IT team is headed in the right direction at an adequate pace.

LEARNING OBJECTIVES:

What’s driving this surge in cybersecurity incidents?
Is phishing really that big of a risk and is training that important?
Does AI have anything to do with cyber risk?
How can I understand if our IT team is doing the right thing?
How do I know if we’re doing enough?
