Event Marketing Mastery: Turning Conferences Into Revenue Generators
2025-06-12 11:00 - 12:00 (America/New_York) | zoom.us/j/97013329997
Course Description:
Discover how to optimize your event marketing strategy for maximum ROI. From setting clear goals and leveraging interactive booth experiences to making meaningful connections on the ground, learn how to transform event participation into measurable pipeline impact.
Get practical tips on planning ahead, tracking success metrics, and balancing relationship-building with lead generation. Perfect for marketers looking to make the most of their conference budgets. And bonus: I’ll share my tested template for success.

Learning Objectives:
Define clear, measurable objectives that tie event participation directly to pipeline impact.
Develop strategies for creating interactive booth experiences and fostering meaningful in-person connections that drive real results.
Apply practical methods for tracking key success metrics, proving ROI, and continuously improving your event marketing strategy.

To Watch this Webinar on the Media Library CLICK HERE!

Broadcast to Breakthrough: Turning Webinars Into Engagement Powerhouses
2025-06-12 13:00 - 14:00 | zoom.us/j/95421081263
Course Description:

In today’s crowded digital landscape, hosting a webinar is just the beginning. How do you ensure your efforts translate into meaningful engagement and lasting impact? This panel of B2B marketers will share proven strategies for making your webinar the springboard for deeper connections, building brand loyalty, and driving measurable results. Discover actionable tactics to nurture leads, foster meaningful post-event interactions, and stand out in a competitive market. This engaging session will equip you with the tools to turn one-time attendees into long-term relationships.

Learning Objectives:

Analyze the full potential of webinars as a launchpad for ongoing engagement.
Apply practical strategies to nurture leads post-webinar and drive conversions.
Develop content and follow-up processes that keep your brand top of mind.
Implement personalization techniques for attendee engagement and retention.
Assess webinar success and ROI post-event using metrics.

To Watch this Webinar on the Media Library CLICK HERE!

From Hidden Gem to Headline Maker: Becoming the Go-to Source Through Earned Media
2025-06-17 11:00 - 12:00 | zoom.us/j/95654356773
Course Description:
In a crowded media landscape, associations and nonprofits must not only compete for attention but also assert themselves as credible sources of industry insight. This webinar will explore the essential strategies that associations/nonprofits can use to become recognized media authorities. From crafting compelling narratives to nurturing meaningful media relationships, attendees will learn how to create high-value, newsworthy content that captures the attention of top-tier journalists.
Whether you’re new to media outreach or looking to refine your existing approach, this session provides a blueprint for increasing your organization’s earned media impact.

Learning Objectives:
Identify key components of a PR strategy that positions associations as thought leaders.
Analyze techniques for tailoring media pitches to align with journalists’ needs and news cycles.
Apply practical tips for building and maintaining a curated media list that drives ongoing coverage.

To Watch this Webinar on the Media Library CLICK HERE!

18 Ways to Take Your Newsletter to the Next Level
2025-06-17 13:00 - 14:00 | zoom.us/j/94135332068
Course Description:
This practical and insightful webinar explores 18 actionable strategies to enhance your email newsletter’s effectiveness. The session covers everything from content curation and personalization to automation, design best practices, and engagement tactics. Whether you’re building a newsletter from scratch or looking to boost performance, the hosts provide tips, tools, and real-life examples to help organizations grow their audience, increase open rates, and drive meaningful results.

Learning Objectives:
Apply strategies to improve newsletter performance through smarter content, design, and automation—no major overhaul required.
Evaluate opportunities to use AI and personalization to help you deliver more relevant content to each subscriber, increasing engagement and retention.
Balance curated and original content to keep your newsletter fresh and valuable.
Understand key design and layout best practices that improve readability, click-through rates, and mobile responsiveness.

To Watch this Webinar on the Media Library CLICK HERE!

Executive Compensation and Other Employee Benefit Considerations in NFPs
2025-06-24 11:00 - 12:00 | zoom.us/j/93866991807
Course Description:

This session is designed to focus on the different types of executive compensation and employee benefits that are commonly encountered at not-for-profit organizations such as 457(b), 457(f) and other deferred compensation agreements. The session will provide background on these types of compensation vehicles and review both accounting and reporting for such plans, including review of specific Form 990 considerations.

Learning Objectives:

Identify types of executive compensation and other employee benefits
Analyze accounting and financial reporting requirements for executive compensation and employee benefits in not-for-profit organizations.- Form 990 Schedule J and other disclosures
Interpret Form 990 Schedule J and other required disclosures related to executive compensation and benefit plans.

To Watch this Webinar on the Media Library CLICK HERE!

Update on Executive Actions Affecting Federally Funded Nonprofits
2025-06-24 13:00 - 14:00 | zoom.us/j/99418815660
Course Description:
Join us for an in-depth webinar tailored to nonprofit leaders and grants professionals navigating the evolving federal policy landscape. This session will provide an overview of critical Executive Orders, their implementation and impact on nonprofits. Finally, the webinar will explore proactive strategies that nonprofit leaders can adopt in response to these significant changes, empowering organizations to adapt effectively while continuing to fulfill their missions.

Learning Objectives:
Identify important Executive Orders implementing revised policy for federally funded nonprofits and agency approaches to implementation.
Explain federal rights to update terms and conditions of awards, as well as terminate federal awards that “no longer effectuates agency priorities.”
Evaluate key underlying federal civil rights laws implicated by certain of the Executive Orders and discuss practical compliance considerations.
Develop strategies for nonprofit leaders to respond effectively to the changing federal landscape.

How to Win: Be a Category of One (Leadership for SMBs and Entrepreneurs)
2025-06-25 11:00 - 12:00 | zoom.us/j/93339389515
CPE Eligible
CAE Eligible

Course Description:
Part 2 of a 2-part Leadership & Learning Webinar.
Elevate your organization with insights designed for SMB leaders, executives, managers, and entrepreneurs. This session covers five essential areas to become a Category of One where you Win by not competing. Some of these principles you may already follow, others may surprise you and may provide new insight.
I. Work on Yourself – Prioritizing self-development enables you to inspire and drive change.

II. Build Organizational Culture – Culture shapes employee interactions and productivity. Learn to align culture with your mission, enhancing engagement and strategic focus.

III. Use Atomic Habits – Small improvements, as outlined in Atomic Habits, create lasting growth and organizational success.

IV. Focus on a Niche – Stand out by targeting a specific market segment, appealing to the emotional triggers of your audience.

V. Create a Compelling Saga – Develop a narrative that aligns your team with your vision, building motivation and unity.
This session offers real-world examples, videos, and interactive discussions. Discover strategies to position your organization as a “category of one” and unlock new leadership potential!

Learning Objectives:
Learn about key leadership principles including:

How to Win by not competing

Prioritizing your own professional development

A framework for building organizational culture

Understand how small daily improvements lead to exponential growth

How to define your niche focus

Why having a compelling saga is critical to effective leadership

To Watch this Webinar on the Media Library CLICK HERE!

How to Pick the Right AMS: 5 Secrets to Make Your Search Easy, Fast, and Stress-Free
2025-06-25 13:00 - 14:00 | zoom.us/j/97432322303
Course Description:
When the words “We need a new AMS” send a wave of anxiety through your office, it’s important to know where and how to start your search.
In this session, we will guide you through 5 proven strategies that will strip away confusion and put you firmly in control of the process. You’ll leave with an easy-to-implement checklist that everyone from front-line staff to the board can understand, and you’ll discover how to focus only on the requirements that truly matter, shaving weeks off your timeline while protecting your sanity.
It’s a new world of tech right now, so don’t go on an AMS selection journey without the most recent insights from veteran industry experts.

Learning Objectives:
Prioritize system requirements by distinguishing essential needs from “nice-to-haves” to support member value and operational efficiency. You’ll learn a clear method for ranking requirements so the team focuses on what truly drives member value and operational efficiency—not on flashy extras.
Evaluate vendor communications and cut through demo hype. You’ll be able to spot red-flag claims, ask the right questions, and judge whether a platform can handle your trickiest workflows.
Synthesize diverse staff opinions into decisive, data-backed choices. You’ll discover a simple framework to gather feedback and convert it into consensus without endless meetings.
Plan stakeholder engagement strategies—and keep projects on track. You’ll understand when and how to involve executives, power users, and light users so there are no last-minute objections and the selection stays on schedule.

To Watch this Webinar on the Media Library CLICK HERE!

Become a Social Media Sales Warrior: Tactics for Outmaneuvering, Outconnecting, and Outclosing
2025-06-26 11:00 - 12:00 | zoom.us/j/99292129648
Course Description:
In the modern battlefield of sales, social media is your war zone, and your keyboard is your sword. If you are ready to go beyond passive posts and actually convert, then it’s time to become a Social Media Sales Warrior—armed with intelligence, strategy, and fearless engagement.

Learning Objectives:
By the end of this session, participants will be able to:
Understand the Core Principles of Social Selling
o Define what it means to be a “Social Media Sales Warrior” in today’s competitive digital marketplace.
o Distinguish between passive social presence and active social selling.
Identify and Leverage Key Decision-Makers via Social Media
o Locate and engage with social media managers, gatekeepers, and influencers within target organizations.
o Build rapport to extract relevant insights without direct pitching.
Apply Strategic Tagging and Engagement Tactics
o Use tagging, comments, and shares to increase visibility and initiate contact with prospects.
o Understand when and how to tag appropriately to prompt engagement and deepen relationships.
Extract Intelligence from Prospect Activity and Engagement Patterns
o Analyze likes, shares, and comments to identify prospect interests, pain points, and buying readiness.
o Use tools and features (e.g., LinkedIn filters, Facebook post insights) to track digital body language.
Create Content That Drives Conversations and Conversions
o Craft compelling stories, case studies, and value-driven posts that generate inbound interest.
o Use content as a drip strategy to guide prospects through the sales funnel.
Navigate Digital Communities and Groups for Strategic Positioning
o Identify relevant groups and forums where target audiences engage.
o Contribute meaningfully to build visibility and thought leadership within niche communities.
Develop and Maintain a Sales-Oriented Social Media Routine
o Build a repeatable system for daily/weekly prospecting, posting, and relationship building.
o Incorporate tools to track engagement, schedule posts, and follow up effectively.

Understand the Ethical Boundaries of Social Selling
o Recognize the difference between strategic social selling and intrusive behavior.
o Apply best practices to maintain professionalism, authenticity, and trust.

To Watch this Webinar on the Media Library CLICK HERE!

The Growth Mindset: How Nonprofits Can Thrive Despite Limited Resources
2025-07-09 11:00 - 12:00 | zoom.us/j/93348365694
Course Description:
Many nonprofit leaders assume that limited resources mean limited growth—but that doesn’t have to be the case. This session will shift your mindset and provide actionable insights to help you grow revenue and engagement by aligning your team, understanding your audience, and crafting outcome-driven strategies. Walk away with a clear framework to break free from stagnation and accelerate your organization’s success.

Learning Objectives:
Evaluate strategies to drive growth and deliver results that exceed stakeholders’ expectations.
Develop growth-oriented mindsets and well-aligned teams.
Analyze members’ motivations and deepen understanding.
Design products and services that address members’ priorities.
Establish outcomes-focused strategies and high-impact go-to-market plans that inspire members and bolster brand prestige.

To Watch this Webinar on the Media Library CLICK HERE!

Lights, Camera, Impact: Sharpening Your Video Skills for Success
2025-07-09 13:00 - 14:00 | zoom.us/j/99462129288
Free CPE Credit
Free CAE Credit

COURSE DESCRIPTION:
In a digital-first world, effective video communication is essential. Join us for a dynamic, one-hour workshop designed to enhance your video presentation skills. Whether it’s live meetings on Zoom/Teams or creating asynchronous content for social media or internal communications, this session will empower you to deliver your message with clarity, confidence, and professionalism. Through practical exercises and expert guidance, you’ll learn the art of being articulate and authoritative on camera, ensuring your video content stands out.

LEARNING OBJECTIVES:
Develop Confident On-Camera Presence: Learn techniques to present yourself confidently and professionally in any video setting, from live meetings to recorded content.
Craft Succinct and Impactful Messages: Gain insights into structuring your communication to be clear, concise, and compelling, keeping your audience engaged.
Hands-On Practice and Feedback: Engage in interactive exercises to practice your new skills, receiving real-time feedback to refine your video communication techniques.

To Watch this Webinar on the Media Library CLICK HERE!

Combining Business Central and Customer Experience (CRM)
2025-07-15 11:00 - 12:00 | zoom.us/j/96060534312
This event is eligible for CPE Credit only~

Course Description:
We will explore options for using Business Central and Customer Experience together. This will include how the systems can share data and how that sharing can be managed.

Learning Objectives:
Understand licensing options
Evaluate options for connecting BC and CE (CRM)
Explain Best Practices

To Watch this Webinar on the Media Library CLICK HERE!

The Association Marketing Manifesto - Live, Part 1: The Growth Mindset Shift: Why Marketing Is at the Heart of Association Strategy
2025-07-15 13:00 - 14:00 | zoom.us/j/92464341200
Course Description:
Part 1 of a 3-part Series
This opening session of the three-part webinar series, The Association Marketing Manifesto – Live, reframes the role of marketing in the association space, challenging the long-held perception of marketing as a cost center or order-taker. You will explore how associations mirror recurring revenue models like software businesses—and why expanding into this mindset is the key to strategic, sustainable growth. Join Brianne to examine the cultural and structural shifts required to position marketing as a high-impact growth driver instead of a reactive, internal service department.

Learning Objectives:
Understand how recurring revenue models (like SaaS) apply to associations—and what this means for membership marketing.
Identify the organizational behaviors and cultural norms that hold marketing back.
Discover how reframing marketing as a growth engine can unlock clarity, alignment, and measurable results.
To see the recorded webinar, click here

Lean at 10: Lessons Learned
2025-07-16 13:00 - 14:00 | zoom.us/j/94908244848
Course Description:
Association execs are always on the lookout for good ideas for new programs, products, and services, and once we think we have one, we want to build it as quickly and efficiently as possible. What are the challenges associations face in developing their ideas? How can lean startup methodology help? How do you effectively harness your team’s creativity and resourcefulness to ensure that you’re delivering a solution your audiences will need, use, and pay for? What is the role of organizational culture in working in new ways to gain new insights? What tools exist to help association execs guide their teams through the culture change they’ll need to embrace to be effective?

Learning Objectives:
Explain the key concepts and tools of lean startup methodology.
Analyze case studies from association executives applying lean startup methodology to their product development processes.
Identify cultural challenges associated with implementing lean startup principles and apply tools to navigate those challenges within their own organizations.

To Watch this Webinar on the Media Library CLICK HERE!

AEO + GEO: The Future of SEO in an AI World
2025-07-17 11:00 - 12:00 | zoom.us/j/93051313220
Course Description:
As AI transforms how people search, is your association ready to keep up? The future of SEO isn’t just about keywords and rankings anymore, it’s about showing up in the answers AI delivers. That’s where Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) come in.
AEO turns your content into direct, reliable answers that AI prioritizes across voice assistants and search platforms. GEO takes it further—making your content more likely to be pulled into AI-generated responses and summaries in tools like ChatGPT and Google’s AI Overviews. Together, they represent a new approach to SEO, built for how information is found in today’s increasingly AI-driven world.
In this session, we’ll explore how AEO and GEO can give your association a powerful edge. You’ll learn how to turn your existing resources into content that AI recognizes, trusts, and surfaces—so your organization becomes the answer, wherever your audience is searching.

Learning Objectives:
Understand how AI is changing search—and why AEO and GEO are the next evolution of SEO strategy
Apply practical techniques to turn your content into direct answers AI tools can find, trust, and feature
Use AEO and GEO to boost your association’s authority, increase member engagement, and stay front and center in an answers-first world

To Watch this Webinar on the Media Library CLICK HERE!

The AI Shift: ChatGPT Has Rewired Members’ Web Habits. Here’s How to Adapt.
2025-07-17 13:00 - 14:00 | zoom.us/j/98918467301
Course Description:
Most association websites were built for a pre-AI era and are at serious risk of falling behind quickly.
Generative AI and tools like ChatGPT have introduced new habits: visitors expect to search with full-sentence questions, they want concise summaries before committing to long pages, and they assume each page will instantly suggest the next best action tailored to their needs
When your association’s website falls short of these expectations, the consequences include declining event registrations, an uptick in “I can’t find it” phone calls, and prospects choosing alternative online communities.
This webinar explains how these AI-driven behaviors are reshaping the fundamentals of web strategy for associations.
We will discuss practical adjustments that can be scheduled within typical budget and staffing limits, along with a longer-term view of deeper AI integrations and the metrics that best demonstrate progress to leadership.

Learning Objectives:
Discover what your association “superpower” is and why it’s even more useful in the post-AI world

Understand why your members’ behavior is changing and what new capabilities will be needed for the next version of your website

Understand how the digital world is fundamentally different post-AI and why your website’s member wall is critical for member value

To Watch this Webinar on the Media Library CLICK HERE!

The Association Marketing Manifesto - Live, Part 2: Numbers Don’t Lie: The 5 Marketing Metrics Every Association Leader Should Track (But Probably Doesn’t)
2025-07-22 11:00 - 12:00 | zoom.us/j/92776251743
Course Description:
Part 2 of a 3-part Series
While many associations glance at membership counts and dues revenue periodically, truly data-driven organizations dig deeper. This session explores five critical metrics—ARR, MRR, retention rate, NPS, and CAC—and how they can inform smarter marketing and membership decisions. Brianne will break down each one, walk through how to calculate it (without a finance degree), and lead a conversation on how it ties to strategy and storytelling in the boardroom. Join us for this interactive session: the second in a three-part series, The Association Marketing Manifesto – Live.

Learning Objectives:
Calculate and interpret five foundational marketing metrics for associations.
Recognize how these metrics can support leadership decision-making and campaign planning.
Shift from lagging indicators (like annual membership reports) to real-time insights that drive change.

Register for Part 3 here.

To Watch this Webinar on the Media Library CLICK HERE!

Collection Tools in Dynamics 365 Business Central
2025-07-23 11:00 - 12:00 | zoom.us/j/92378556959
Course Description:
Dynamics 365 Business Central is a wonderful ERP for the Small-to-Medium sized business. It provides a full set of modules for all business areas. Today we will talk about managing customer receivables using standard built-in tools to improve collections, manage credit and more.

Learning Objectives:
There are great tools for managing accounts receivable collections;
-Automate Reminders
-Credit Management
-Dispute Status
-Finance Charges
to name a few!
Join us for a look at these tools and improve your customer collections today!
This webinar is eligible for CPE credit.

To Watch this Webinar on the Media Library CLICK HERE!

We Didn’t Talk All Year, But Wanna Renew?
2025-07-29 13:00 - 14:00 | zoom.us/j/99290056003
Course Description:
If you’re not consistently providing value, a renewal notice is just a cold email. And yet, that’s what many of us still do: cold emails, postcards, voicemail drops… Anything to get the transaction done. And the process is slow and laborious.
What if you could get more renewals this year and get them in the door faster? Higher retention. Less effort. Stop thinking about the transaction, and focus on the journey leading up to the transaction. You’ll walk away with a member-centric framework to boost retention and reimagine renewals as a natural outcome of ongoing, meaningful engagement.

Learning Objectives:
Examine how associations are shifting from reminders to value.
Apply behavior-based signals, simple questions, and timely nudges to re-engage members well before their expiration date.
Identify simple, scalable tactics to create personalized renewal journeys that feel conversational and relevant rather than transactional.

To Watch this Webinar on the Media Library CLICK HERE!

The Association Marketing Manifesto - Live, Part 3: From Random Acts to Strategic Impact: Building a Marketing Culture That Works
2025-07-30 11:00 - 12:00 | zoom.us/j/91618896645
Course Description:
Part 3 of a 3-part Series
In the final session of a three-part webinar series, The Association Marketing Manifesto – Live, we move from theory to execution. What does it look like when marketing is actually aligned with strategy? We’ll cover quarterly planning (and why annual plans should be recycled), campaign prioritization, team support, and internal trust-building. This methodology is for both marketers and leaders to co-create a system that fosters creativity, accountability, and sustainable results—without burnout or bandaids!

Learning Objectives:
Replace outdated planning cycles with a quarterly, test-and-learn model that mirrors SaaS best practices.
Understand the root causes of marketing team overwhelm—and how leadership can help fix them.
Foster a two-directional culture of trust between marketing teams and the rest of the organization.

To Watch this Webinar on the Media Library CLICK HERE!

Chew the Fat With Us: Demystifying Tech Vendor Speak
2025-07-30 13:00 - 14:00 | https://usteducation.org/event/chew-the-fat-with-us-demystifying-tech-vendor-speak/
Course Description:
Let’s face it – tech vendors love their buzzwords. From “synergy” to “next-gen,” it can feel like they’re speaking a whole new language. But don’t worry – we’ve got your back! In this fun and interactive session, we’ll tackle 7 tech phrases that vendors throw around, and break them down in a way that makes sense for you. Kenjie Davis from The AMS Guy and Olivia Wilkins from PerByte will help you decode these buzzwords, explaining what they really mean, how they affect your business, and, most importantly what you should do when you hear them. Think of this as your “vendor-speak” cheat sheet – so you’ll never be caught off-guard again! Get ready for an engaging experience where you’ll have a chance to ask questions, share your own experiences, and leave feeling like a tech jargon pro. Let’s demystify the confusing world of vendor-speak together!

Learning Objectives:
Understand commonly used phrases and terminology when engaging with technology vendors
Analyze the impact technology jargon can have on project planning and organization goals
Prepare for vendor conversations by asking the right follow-up questions and challenge vague or unclear vendor language
Empower decision-makers with actionable insights on what to do when encountering the common phrases/terms

To Watch this Webinar on the Media Library CLICK HERE!

Succession Planning Crisis: The Lack of Knowledge in Transitions
2025-08-05 13:00 - 14:00 | zoom.us/j/95538252600
Course Description:

When someone leaves, they take everything they know and all the relationships they have built with them. But what happens when someone moves on? Have you captured all that knowledge or let it walk out the door? Building a knowledge management program is crucial to keeping any organization on track, especially after a departure. This session will cover the importance of building a knowledge management program to support succession planning, leadership training, onboarding, and why thinking through the transition from one staff member or volunteer leader to the next supports positive outcomes for the future of the organization.

Learning Objectives:

Explain the importance of knowledge management not just for products/services, but for the internal health of the organization.
Analyze the relationship of knowledge management to successful planning/ training/onboarding for both staff and volunteer leaders.
Apply qualitative research tools to create/build/manage your own knowledge management program.

To Watch this Webinar on the Media Library CLICK HERE!

Unleash Your Personal Brand: Transform Your Personality Into a Competitive Edge
2025-08-07 11:00 - 12:00 | zoom.us/j/98301798504
COURSE DESCRIPTION:
In today’s highly competitive professional environment, your personal brand is the key to standing out and creating lasting impact. This course will guide you through the process of identifying, shaping, and promoting your unique personal brand. By leveraging your authentic personality traits and core values, you will learn how to differentiate yourself and create a powerful narrative that resonates with your audience—whether you’re looking to enhance your career, build a business, or expand your professional network. Through hands-on exercises and real-world examples, you’ll discover how to turn your personality into a competitive advantage that drives both personal and professional success.

LEARNING OBJECTIVES:
Analyze and articulate core personality traits and values that form the foundation of your personal brand.
Craft a compelling personal brand narrative that communicates your unique strengths, passions, and expertise to your target audience.
Leverage social media and networking opportunities to promote and expand your personal brand presence effectively.
Develop strategies to align personal branding with career or business goals, creating opportunities for growth and differentiation in a competitive market.

From One-Size-Fits-All to One-to-One: How AI is Transforming Member Communications
2025-08-07 13:00 - 14:00 | zoom.us/j/92084575731
Course Description:
This webinar focuses on AI-driven personalization in member communication, why it matters now more than ever for organizations, and how it can be implemented even without a large team or budget.

Learning Objectives:
Explain what personalization really means today—beyond just adding a first name.
Describe how AI and automation are reshaping engagement for organizations
Describe why relevance beats frequency when communicating
Analyze real-world examples of teams using personalization to improve engagement.
Outline practical steps to start implementing personalization in your communication strategy

To Watch this Webinar on the Media Library CLICK HERE!

Google Analytics Unlocked: Data-Driven Strategies for Your Website
2025-08-14 11:00 - 12:00 | zoom.us/j/98734796832
Course Description:
Master Google Analytics with insider strategies to make data-driven decisions for your association website. Learn top metrics, measuring key actions, and “how-to recipes” to unlock hidden insights and drive content success.

Learning Objectives:
Analyze and interpret the most impactful GA4 metrics to evaluate how users find and engage with your content and share that data with colleagues and stakeholders.
Configure essential GA4 settings, such as content groups, tracking file downloads, analyzing search patterns, and custom event measurement, to gather meaningful data that informs strategic decisions
Apply practical “How-to Recipes” for GA4 to implement data-backed, strategic improvements to your association’s website.

To Watch this Webinar on the Media Library CLICK HERE!

Stop Losing Prospects From Your Home Page in the First Ten Seconds
2025-08-14 13:00 - 14:00 | zoom.us/j/91090593761
Course Description:
Is your homepage silently losing high-value prospects? Join Diane Saeger for “Stop Losing Prospects from Your Home Page in the First 10 Seconds”—a powerful session that reveals why even the most polished websites struggle to convert visitors. Learn how to craft emotionally resonant, evidence-backed pages that build trust, differentiate your brand, and move buyers to action. Packed with real-world examples, actionable insights, and proven neuroscience principles, this presentation is ideal for companies who want to turn passive clicks into profitable conversations.

Learning Objectives:
Create emotionally engaging, trust-building pages that turn visitors into valuable prospects.
Identify your three most converting web pages that differentiate you.
Use AI to evaluate your web pages.

Why Adversity Is the Key to Future Identity
2025-08-19 11:00 - 12:00 | zoom.us/j/97559391498
Course Description:
In this powerful and deeply personal keynote, Magie takes the audience on a journey through the defining moments of her life—moments marked by hardship, struggle, and seemingly insurmountable adversity. But rather than breaking her, these experiences became the blueprint for her transformation. This talk explores the universal truth that adversity doesn’t diminish us—it refines us. Through raw storytelling and lived experience, Magie reveals how life’s toughest challenges shape us into stronger, wiser, and more purpose-driven individuals. She introduces her signature 3R Framework —Resourceful, Resilient, and Relentless—a mindset model born from lived experience that empowers audiences to rise, rebuild, and reimagine who they’re meant to become.

Learning Objectives:
Reframe adversity as a catalyst for strategic advantage
Use mental conditioning tools like power declarations and future mapping to attract the future you desire
Practice future-casting to align daily actions with long-term purpose
Learn from rejection (“No”) and use it as redirection toward greater impact
Identify and remove internal and external roadblocks that are silently sabotaging your success.

To Watch this Webinar on the Media Library CLICK HERE!

Human-Centered Leadership: Leading with Heart, Head, and Humility
2025-08-19 13:00 - 14:00 | zoom.us/j/97065802020
Course Description:
Only 31% of employees in the U.S. are engaged at work. That means nearly 7 out of 10 people are either quietly checking out, or actively working against the mission. For purpose-driven organizations, this is a leadership call to action.
The solution isn’t more perks or policy changes; it starts with leadership presence. With decades of experience guiding leaders through growth, burnout, and everything in between, Anne Robie brings a radically human approach to leadership that’s grounded, doable, and built for real impact.

Learning Objectives:
Stay emotionally available and focused, without burning out
Build trust in a way that fuels connection AND accountability
Lead with both vulnerability and vision to reignite engagement

To Watch this Webinar on the Media Library CLICK HERE!

Strategic Planning Must-Haves
2025-08-20 11:00 - 12:00 | zoom.us/j/99650690110
Course Description:
Leading your organization into the future is like taking a road trip to a place you’ve never been. You need a strategy that includes a planned route, milestones along the way, and a timeline. What sets successful leaders apart is a demonstrated flexibility to adapt and re-route as internal and external factors dictate.
This session provides high-level must-haves and strategies for successfully implementing your plan. Whether you’re just beginning the process or already have a published strategic plan, a strategic planning initiative is an ongoing endeavor. As the world changes around you, so must your plan!

Learning Objectives:
Identify fundamentals for your strategic foundation
Assess if your organization is ready to start or reset the strategic planning process
Develop your team for successful implementation and goal pursuit

To Watch this Webinar on the Media Library CLICK HERE!

Cracking Linkedin’s Code: Boost Reach & Engagement With a Smarter Strategy
2025-08-21 11:00 - 12:00 | zoom.us/j/93664586309
Course Description:
LinkedIn’s algorithm is changing fast—and if your content strategy hasn’t adapted, your visibility (and ROI) is likely suffering.
In this live session, we’ll break down exactly what’s changed, what’s no longer working, and what today’s algorithm actually rewards. You’ll leave with a smarter, engagement-first strategy designed to increase reach, spark meaningful conversations, and drive real business impact—without burning out your team or your content calendar.

Learning Objectives:
You’ll Learn:
Explain what LinkedIn’s 2025 algorithm really prioritizes (and what it punishes)
Describe why comments now matter more than clicks—and how to earn more of them
Identify what to stop doing immediately (link drops, hashtags, company-only posts)
Outline the new “content mix” that balances storytelling, value, and visibility
Develop a future-proof LinkedIn strategy and turn attention into action
Whether you’re running a company page or building your personal brand, this session will give you the clarity and tools you need to thrive in today’s LinkedIn ecosystem.
Bonus: All attendees will receive a free “LinkedIn Post Checklist” and a sample content calendar.

To Watch this Webinar on the Media Library CLICK HERE!
