UST Education

Authentic, Trusted Content in an Era of Uncertainty
2025-02-04 11:00 - 12:00 (America/New_York) | zoom.us/j/95966648934
Course Description:
In an era of AI and unreliable news, there’s an opportunity for associations and other organizations to step into the gap as trusted sources for content. In this webinar Jay will demonstrate the principles of this approach and will give examples of content that can be trusted. By tapping into a network of staff, members, clients, and partners, organizations can craft content in a variety of formats that is authentic and will serve to attract others.

Learning Objectives:
Explain the need to create trusted content in today’s information landscape.
Analyze real-world examples to evaluate opportunities for developing authentic content within their organizations.
Identify ways to leverage the ecosystem of staff, members, clients, and partners to generate trusted content.
Describe how authentic content can strengthen connections, enhance education, and increase member and attendee engagement.

To Watch this Webinar on the Media Library CLICK HERE!

How to Win: Be a Category of One (Leadership for SMBs and Entrepreneurs)
2025-02-04 13:00 - 13:30 | zoom.us/j/92895731818
CPE Eligible
CAE Eligible

Course Description:
Part II of a 2-part Leadership & Learning Webinar.
Elevate your organization with insights designed for SMB leaders, executives, managers, and entrepreneurs. This session covers five essential areas to become a Category of One where you Win by not competing. Some of these principles you may already follow, others may surprise you and may provide new insight.
I. Work on Yourself – Prioritizing self-development enables you to inspire and drive change.

II. Build Organizational Culture – Culture shapes employee interactions and productivity. Learn to align culture with your mission, enhancing engagement and strategic focus.

III. Use Atomic Habits – Small improvements, as outlined in Atomic Habits, create lasting growth and organizational success.

IV. Focus on a Niche – Stand out by targeting a specific market segment, appealing to the emotional triggers of your audience.

V. Create a Compelling Saga – Develop a narrative that aligns your team with your vision, building motivation and unity.
This session offers real-world examples, videos, and interactive discussions. Discover strategies to position your organization as a “category of one” and unlock new leadership potential!

Learning Objectives:
Learn about key leadership principles including:

How to Win by not competing

Prioritizing your own professional development

A framework for building organizational culture

Understand how small daily improvements lead to exponential growth

How to define your niche focus

Why having a compelling saga is critical to effective leadership

To Watch this Webinar on the Media Library CLICK HERE!

Microsoft VS Google Workspace: Choosing the Right Platform
2025-02-06 13:00 - 14:00 | zoom.us/j/92111348025
Course Description:
Every nonprofit organization must have IT tools and a platform, so it’s great that Google offers its Workspace suite at a discount to nonprofit organizations. Many new nonprofits use these tools to start up their organization. For small, young, and growing nonprofit organizations, and nonprofits in the education field, this inexpensive suite of essential IT tools is becoming a popular standard.
Of course, there’s a competing service provider also offering a suite of cloud-based basic business productivity tools, also at greatly reduced prices to qualified nonprofit organizations: Microsoft.
We are often asked to give our opinion over which platform our clients should use. The answer is not as simple as you might think. Learn the differences, how to choose, and when to contemplate changing platforms in this webinar with Community IT Innovators CEO Johan Hammerstrom. Johan has over 20 years of experience in nonprofit IT and has worked with hundreds of nonprofit clients as they make crucial decisions about IT platforms. Learn how to think about your IT management as a nonprofit leader.

Learning Objectives:
Identify factors to consider when slecting a nonprofit IT platform such as Microsoft or Google Workspace
Compare the features and philosophy of each platform
Evaluate the advantages and drawbacks of each platform
Determine whether and when it may be appropriate to switch between platforms
Explain why IT is such an essential management task for nonprofit leaders

To Watch this Webinar on the Media Library CLICK HERE!

The Keys to Marketing Across Generations in 2025
2025-02-12 11:00 - 12:00 | zoom.us/j/92948875643
COURSE DESCRIPTION:
Join us for a session with a Gen-Xer and a Millennial who’ve cracked the code to cross-generational marketing to drive demand. Discover how tech adoption timing influences everything from trust to buying cycles, and learn about the different ways generations approach content consumption and purchasing decisions. We’ll also explore self-education styles and the psychology behind it all.
LEARNING OBJECTIVES:
Identify the most effective content formats for engaging different generations.
Analyze the evolution of the marketing and sales journey for your target audience.
Explain the critical role of trust in marketing and technology across generations.

To Watch this Webinar on the Media Library CLICK HERE!

Unleash Your Personal Brand: Transform Your Personality Into a Competitive Edge
2025-02-13 13:00 - 14:00 | zoom.us/j/91524135723
COURSE DESCRIPTION:
In today’s highly competitive professional environment, your personal brand is the key to standing out and creating lasting impact. This course will guide you through the process of identifying, shaping, and promoting your unique personal brand. By leveraging your authentic personality traits and core values, you will learn how to differentiate yourself and create a powerful narrative that resonates with your audience—whether you’re looking to enhance your career, build a business, or expand your professional network. Through hands-on exercises and real-world examples, you’ll discover how to turn your personality into a competitive advantage that drives both personal and professional success.

LEARNING OBJECTIVES:
Analyze and articulate core personality traits and values that form the foundation of your personal brand.
Craft a compelling personal brand narrative that communicates your unique strengths, passions, and expertise to your target audience.
Leverage social media and networking opportunities to promote and expand your personal brand presence effectively.
Develop strategies to align personal branding with career or business goals, creating opportunities for growth and differentiation in a competitive market.

Executive Orders, Federal Funding, DEI, and Compliance: How Associations Can Prepare
2025-02-20 11:00 - 12:00 | zoom.us/j/98624573262
COURSE DESCRIPTION:
It seems like every time we turn around, there’s another Executive Order shaking things up. From changes impacting federal funding and employment policies to new directives on diversity, equity, and inclusion (DEI), associations must stay vigilant to understand the implications. These orders can affect everything from your hiring practices to grant eligibility, member engagement, and advocacy efforts.
How can your organization stay ahead of these changes? What steps should you take to ensure compliance while continuing to serve your members AND stay true to your mission?
Join us for an insightful panel discussion led by Matrix Group CEO Joanna Pineda, featuring Jeff Tenenbaum, Managing Partner at Tenenbaum Law Group, and experienced association executives. Together, we’ll explore the implications of these Executive Orders and provide practical guidance to help your association navigate this evolving landscape.

LEARNING OBJECTIVES:
Explain the latest Executive Orders and their impact on associations, including DEI programs, employment policies, and federal funding requirements.

Evaluate your association’s policies and programs to identify areas of potential legal, financial, or operational risk.

Identify and implement actionable steps to update governance practices, adjust policies, and ensure compliance while maintaining your association’s mission and commitments.

AI Tools To Level Up Your Membership Marketing
2025-02-20 13:00 - 14:00 | zoom.us/j/95987042112
COURSE DESCRIPTION:
Are you a leader spearheading digital innovation in your organization? Whether you’re just beginning your journey into AI or seeking to deepen your expertise, this webinar is designed to help you unlock the transformative power of AI in marketing.
Explore a carefully selected suite of intuitive AI tools tailored to tackle the unique challenges of modern marketing. Discover how these cutting-edge solutions can revolutionize your marketing, membership, and communication strategies, enabling you to connect effectively with diverse audiences across multiple platforms.

LEARNING OBJECTIVES:
Analyze powerful AI tools designed for modern marketing challenges.
Apply automation techniques to streamline marketing workflows and increase efficiency.
Evaluate strategies to enhance personalization and engagement across platforms.
Implement AI-driven solutions to optimize advertising performance and ROI.
Develop actionable techniques to elevate communications and connect with diverse audiences.

To Watch this Webinar on the Media Library CLICK HERE!

Identity-Driven Leadership: Harnessing Self-Identity for Effective Influence
2025-02-25 11:00 - 12:00 | zoom.us/j/97928499404
Course Description:
Discover how aligning your leadership style with your core identity can transform your ability to inspire and influence others. In this webinar, we’ll explore the power of authenticity in leadership, highlighting how self-awareness and values-based actions build trust and foster stronger team connections. Learn to identify the key elements of your leadership identity and uncover practical strategies for leading with consistency and transparency. Walk away with actionable insights to immediately enhance your authenticity and impact as a leader.

Learning Objectives:
Analyze the Impact of Self-Identity on Leadership Success: Explore how a leader’s authentic alignment with their values and strengths influences their effectiveness and team trust.
Explain the Importance of Authenticity: Learn why authentic leadership builds stronger relationships and enhances influence within an organization.
Identify Key Components of a Leadership Identity: Identify the core elements—values, strengths, and pivotal life experiences—that shape a leader’s unique style.
Apply Practical Techniques for Authentic Influence: Gain actionable insights on how to communicate transparently and lead with consistency to inspire and motivate teams.

To Watch this Webinar on the Media Library CLICK HERE!

Unlock the Power of Marketing AI
2025-02-26 13:00 - 14:00 | zoom.us/j/93192494240
COURSE DESCRIPTION:
Discover how marketing AI tools can transform your organization’s marketing and communications strategies and workflows. This session will introduce practical AI solutions you can start using immediately, with a focus on tools designed to streamline marketing processes and drive efficiency.

LEARNING OBJECTIVES:
Evaluate affordable AI tools to boost your marketing strategy today.
Implement AI to streamline workflows and save time.
Design and execute simple steps to begin AI and automation experiments.

To Watch this Webinar on the Media Library CLICK HERE!

Psychological Safety: The Key to Individual, Team, and Organizational Success
2025-03-05 11:00 - 12:00 | zoom.us/j/99598798336
Course Description:
Discover how fostering psychological safety can unlock individual potential, strengthen team dynamics, and propel organizational success. Led by Don Rheem, acclaimed author, TEDx speaker, and Founder of CultureID, this session highlights how creating a culture of trust and openness drives measurable business outcomes, including higher engagement, increased innovation, and lower turnover. Rooted in neuroscience and validated by global data, this session equips leaders with actionable strategies to transform workplace culture into a thriving, high-performing environment where employees feel empowered to take risks, collaborate, and exceed expectations.

Learning Objectives:
Drive Measurable Business Outcomes: Discover how psychological safety translates into higher engagement, increased innovation, and improved retention.
Understand the Science of Thriving Teams: Learn how neuroscience-backed principles underpin trust and collaboration in high-performing teams.
Address Barriers to Engagement: Identify common challenges to psychological safety and gain practical tools to overcome them effectively.
Enhance Leadership Impact: Develop communication and feedback techniques to inspire trust, build team alignment, and foster creativity.
Turn Insights into Action: Leave with actionable strategies to embed psychological safety into your culture, driving long-term organizational success.

To Watch this Webinar on the Media Library CLICK HERE!

Master Employee Onboarding with Thoughtful IT: Top 7 Tips
2025-03-05 13:00 - 14:00 | zoom.us/j/95603236537
COURSE DESCRIPTION:
One of the quickest ways to tarnish a new employee’s perception of your association is to throw them into a sloppy technology setup.
After providing IT support to associations for 33 years we’ve become intimately familiar with employee on-boarding—and how technology will make or break the experience. As top talent becomes more and more difficult to attract and retain, mastering this process becomes mission-critical.
To help give your new hires an overwhelmingly positive start to their tenure we’ve compiled the most important lessons we’ve learned from our experience.

LEARNING OBJECTIVES:
IT’s critical role in a positive on-boarding experience
Best practices to maximize productivity, engagement, and security
Equipment recommendations to empower hybrid and remote workers

To Watch this Webinar on the Media Library CLICK HERE!

Spring Symposium: In-Person Registration
2025-03-06 10:00 - 16:45 | Higher Logic, 4501 Fairfax Dr 2nd Floor, Arlington, VA, 22203, United States
Empowering Change
Date: March 6th, 2025
Time: 10:00 AM – 4:45 PM
Location:
Higher Logic
4501 Fairfax Dr.
2nd floor
Arlington, VA 22203
This symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional, an emerging leader, or simply someone eager to enhance your understanding of these vital topics, this event is designed for you.

Agenda: Each session is 1 CPE/CAE Credit

Session 1: (10:00-11:00 AM) Empowering Change Through Data: Bringing Your Data to Life
Course Description:

Data is the engine that drives transformative change and enables associations to create truly personalized member experiences. Empowering change begins with understanding who your members are, what they need, and how they’re evolving in their careers and interests. Static data can no longer keep up with dynamic member needs.
Discover how to empower change within your organization by bringing your data to life. We’ll explore strategies to ensure your data evolves alongside your members, remains accurate and relevant, and works seamlessly across systems to meet members where they are. By harnessing the power of data, you’ll be equipped to create impactful, personalized experiences that drive meaningful engagement and long-term growth.

Learning Objectives:

Explain how data empowers change and enables personalized member experiences.
Develop strategies to maintain dynamic, relevant member data.
Analyze methods for integrating data across systems to support evolving member needs.

Speaker: Cameron Aubuchon from PropFuel

Session 2: (11:15-12:15 PM) The Culture You Need in a Time of Disruptive Change
Course Description:
There is no one “right” workplace culture for everyone, but these days, there are some specific elements of culture that have become more important than ever—because they help you deal with rapid and disruptive change. Whether its publishing business models being upended, an unpredictable political landscape, or the unknown impact of AI, we are all dealing with change like never before, but our cultures may be getting in the way.
In this practical session, culture expert Jamie Notter will share research from his latest book that pinpoints the specific patterns inside most association cultures that need to be in place for you to manage change better, including elements of collaboration, innovation, agility, decision-making, and difficult conversations. He’ll help you spot the damaging patterns inside your culture and give you concrete strategies for changing your culture quickly in ways that improve your ability to deal with change.
Learning objectives:

Analyze patterns inside your culture that mess with success and slow down change.
Evaluate and prioritize areas of culture change based on specific challenges they face
Develop strategies for rapid and thorough culture change

Speaker: Jamie Notter from Propel

Lunch (12:15-1:15 PM)

Session 3: (1:15-2:15 PM) Disruptive Engagement: Redefining Member Value in the Digital Age
Course Description:
As our world rapidly evolves, so do concepts of membership, challenging associations to rethink their value propositions. Social media and global technologies are drawing individuals into niche, private groups, reshaping expectations for community and engagement. This keynote explores the generational shifts influencing how members perceive the value of their time, actions, and data—and the rewards they expect in return. Join us to uncover what these changes mean for the future of associations and gain insights on how to adapt your strategies to align with these emerging member expectations.
Learning Objectives:

Identify what members value most within your association
Evaluate whether you are meeting member needs
Develop strategies to keep members engaged year-round

Speaker: Dan Stevens from WorkerBee.TV and Marcus Leite from WorkerBee.TV

Session 4: (2:30-3:30 PM) The Human Element of AI: Making Technology Adoption Stick
Course Description:
AI is more than technology; it’s a transformative shift in how we work, think, and grow together as an organization. But here’s the truth: the challenges and opportunities that come with adopting AI aren’t unique to AI. They’re the same human factors we encounter with any major technology shift.
Successful technology adoption—whether it’s AI, a new CRM, or a digital platform—requires more than picking the right tool and rolling it out. It’s about what happens next. How do you ensure your team continues to focus on the tool, finds meaningful ways to use it, and integrates it into their daily workflows? What are the barriers that keep teams from fully leveraging these tools, and how can leaders help break them down?
In this session, we’ll talk about how to navigate these challenges, inspire curiosity, and ensure your team feels supported every step of the way. You’ll hear real-world stories about what works (and what doesn’t) when helping teams integrate AI – or any new technology – into their daily lives. Together, we’ll explore how leaders can make AI not just a passing trend but a lasting and meaningful part of their organization’s DNA.
Learning Objectives:

Learn how to evaluate technology solutions, communicate their value clearly to your team, and roll them out in a way that builds trust and enthusiasm across your organization.
Discover how to avoid the “launch-it-and-forget-it” trap by creating a culture of continuous improvement, where teams regularly revisit and refine how they use new tools like AI to meet evolving goals.
Identify common obstacles—such as resistance to change, lack of training, or unclear processes—and explore strategies for breaking down these barriers to help your team fully embrace new technologies.

Speaker: Joanna Pineda from Matrix

Panel Discussion with the instructors: (3:45pm – 4:45pm)

Our sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged, informed, and inspired as you interact with individuals who have mastered the art of Empowering Change.

Spring Symposium Information
2025-03-06 10:00 - 16:45
Empowering Change
Date: March 6th, 2025
Time: 10:00 AM – 3:30 PM
**In-person exclusive content from 3:45-4:45 PM…see below for details
Location: In-person will be held at:
Higher Logic
4501 Fairfax Dr.
2nd floor
Arlington, VA 22203

This symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional, an emerging leader, or simply someone eager to enhance your understanding of these vital topics, this event is designed for you.
Agenda: Each session is 1 CPE/CAE Credit

Session 1: (10:00-11:00 AM) Empowering Change Through Data: Bringing Your Data to Life
Course Description:

Data is the engine that drives transformative change and enables associations to create truly personalized member experiences. Empowering change begins with understanding who your members are, what they need, and how they’re evolving in their careers and interests. Static data can no longer keep up with dynamic member needs.
Discover how to empower change within your organization by bringing your data to life. We’ll explore strategies to ensure your data evolves alongside your members, remains accurate and relevant, and works seamlessly across systems to meet members where they are. By harnessing the power of data, you’ll be equipped to create impactful, personalized experiences that drive meaningful engagement and long-term growth.

Learning Objectives:

Explain how data empowers change and enables personalized member experiences.
Develop strategies to maintain dynamic, relevant member data.
Analyze methods for integrating data across systems to support evolving member needs.

Speaker: Cameron Aubuchon from PropFuel

Session 2: (11:15-12:15 PM) The Culture You Need in a Time of Disruptive Change
Course Description:
There is no one “right” workplace culture for everyone, but these days, there are some specific elements of culture that have become more important than ever—because they help you deal with rapid and disruptive change. Whether its publishing business models being upended, an unpredictable political landscape, or the unknown impact of AI, we are all dealing with change like never before, but our cultures may be getting in the way.
In this practical session, culture expert Jamie Notter will share research from his latest book that pinpoints the specific patterns inside most association cultures that need to be in place for you to manage change better, including elements of collaboration, innovation, agility, decision-making, and difficult conversations. He’ll help you spot the damaging patterns inside your culture and give you concrete strategies for changing your culture quickly in ways that improve your ability to deal with change.
Learning objectives:

Analyze patterns inside your culture that mess with success and slow down change.
Evaluate and prioritize areas of culture change based on specific challenges they face
Develop strategies for rapid and thorough culture change

Speaker: Jamie Notter from Propel

Lunch (12:15-1:15 PM)

Session 3: (1:15-2:15 PM) Disruptive Engagement: Redefining Member Value in the Digital Age
Course Description:
As our world rapidly evolves, so do concepts of membership, challenging associations to rethink their value propositions. Social media and global technologies are drawing individuals into niche, private groups, reshaping expectations for community and engagement. This keynote explores the generational shifts influencing how members perceive the value of their time, actions, and data—and the rewards they expect in return. Join us to uncover what these changes mean for the future of associations and gain insights on how to adapt your strategies to align with these emerging member expectations.
Learning Objectives:

Identify what members value most within your association
Evaluate whether you are meeting member needs
Develop strategies to keep members engaged year-round

Speaker: Dan Stevens from WorkerBee.TV and Marcus Leite from WorkerBee.TV

Session 4: (2:30-3:30 PM) The Human Element of AI: Making Technology Adoption Stick
Course Description:
AI is more than technology; it’s a transformative shift in how we work, think, and grow together as an organization. But here’s the truth: the challenges and opportunities that come with adopting AI aren’t unique to AI. They’re the same human factors we encounter with any major technology shift.
Successful technology adoption—whether it’s AI, a new CRM, or a digital platform—requires more than picking the right tool and rolling it out. It’s about what happens next. How do you ensure your team continues to focus on the tool, finds meaningful ways to use it, and integrates it into their daily workflows? What are the barriers that keep teams from fully leveraging these tools, and how can leaders help break them down?
In this session, we’ll talk about how to navigate these challenges, inspire curiosity, and ensure your team feels supported every step of the way. You’ll hear real-world stories about what works (and what doesn’t) when helping teams integrate AI – or any new technology – into their daily lives. Together, we’ll explore how leaders can make AI not just a passing trend but a lasting and meaningful part of their organization’s DNA.
Learning Objectives:

Learn how to evaluate technology solutions, communicate their value clearly to your team, and roll them out in a way that builds trust and enthusiasm across your organization.
Discover how to avoid the “launch-it-and-forget-it” trap by creating a culture of continuous improvement, where teams regularly revisit and refine how they use new tools like AI to meet evolving goals.
Identify common obstacles—such as resistance to change, lack of training, or unclear processes—and explore strategies for breaking down these barriers to help your team fully embrace new technologies.

Speaker: Joanna Pineda from Matrix

**

Our sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged, informed, and inspired as you interact with individuals who have mastered the art of Empowering Change.

Spring Symposium: Virtual Registration
2025-03-06 14:30 - 15:30 | zoom.us/j/92006922837
Empowering Change
Date: March 6th, 2025
Time: 10:00 AM – 3:30 PM
This Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional, an emerging leader, or simply someone eager to enhance your understanding of these vital topics, this event is designed for you.

Agenda: Each session is 1 CPE/CAE Credit

Session 1: (10:00-11:00 AM) Empowering Change Through Data: Bringing Your Data to Life
Course Description:

Data is the engine that drives transformative change and enables associations to create truly personalized member experiences. Empowering change begins with understanding who your members are, what they need, and how they’re evolving in their careers and interests. Static data can no longer keep up with dynamic member needs.
Discover how to empower change within your organization by bringing your data to life. We’ll explore strategies to ensure your data evolves alongside your members, remains accurate and relevant, and works seamlessly across systems to meet members where they are. By harnessing the power of data, you’ll be equipped to create impactful, personalized experiences that drive meaningful engagement and long-term growth.

Learning Objectives:

Explain how data empowers change and enables personalized member experiences.
Develop strategies to maintain dynamic, relevant member data.
Analyze methods for integrating data across systems to support evolving member needs.

Speaker: Cameron Aubuchon from PropFuel

Session 2: (11:15-12:15 PM) The Culture You Need in a Time of Disruptive Change
Course Description:
There is no one “right” workplace culture for everyone, but these days, there are some specific elements of culture that have become more important than ever—because they help you deal with rapid and disruptive change. Whether its publishing business models being upended, an unpredictable political landscape, or the unknown impact of AI, we are all dealing with change like never before, but our cultures may be getting in the way.
In this practical session, culture expert Jamie Notter will share research from his latest book that pinpoints the specific patterns inside most association cultures that need to be in place for you to manage change better, including elements of collaboration, innovation, agility, decision-making, and difficult conversations. He’ll help you spot the damaging patterns inside your culture and give you concrete strategies for changing your culture quickly in ways that improve your ability to deal with change.
Learning objectives:

Analyze patterns inside your culture that mess with success and slow down change.
Evaluate and prioritize areas of culture change based on specific challenges they face
Develop strategies for rapid and thorough culture change

Speaker: Jamie Notter from Propel

Lunch (12:15-1:15 PM)

Session 3: (1:15-2:15 PM) Disruptive Engagement: Redefining Member Value in the Digital Age
Course Description:
As our world rapidly evolves, so do concepts of membership, challenging associations to rethink their value propositions. Social media and global technologies are drawing individuals into niche, private groups, reshaping expectations for community and engagement. This keynote explores the generational shifts influencing how members perceive the value of their time, actions, and data—and the rewards they expect in return. Join us to uncover what these changes mean for the future of associations and gain insights on how to adapt your strategies to align with these emerging member expectations.
Learning Objectives:

Identify what members value most within your association
Evaluate whether you are meeting member needs
Develop strategies to keep members engaged year-round

Speaker: Dan Stevens from WorkerBee.TV and Marcus Leite from WorkerBee.TV

Session 4: (2:30-3:30 PM) The Human Element of AI: Making Technology Adoption Stick
Course Description:
AI is more than technology; it’s a transformative shift in how we work, think, and grow together as an organization. But here’s the truth: the challenges and opportunities that come with adopting AI aren’t unique to AI. They’re the same human factors we encounter with any major technology shift.
Successful technology adoption—whether it’s AI, a new CRM, or a digital platform—requires more than picking the right tool and rolling it out. It’s about what happens next. How do you ensure your team continues to focus on the tool, finds meaningful ways to use it, and integrates it into their daily workflows? What are the barriers that keep teams from fully leveraging these tools, and how can leaders help break them down?
In this session, we’ll talk about how to navigate these challenges, inspire curiosity, and ensure your team feels supported every step of the way. You’ll hear real-world stories about what works (and what doesn’t) when helping teams integrate AI – or any new technology – into their daily lives. Together, we’ll explore how leaders can make AI not just a passing trend but a lasting and meaningful part of their organization’s DNA.
Learning Objectives:

Learn how to evaluate technology solutions, communicate their value clearly to your team, and roll them out in a way that builds trust and enthusiasm across your organization.
Discover how to avoid the “launch-it-and-forget-it” trap by creating a culture of continuous improvement, where teams regularly revisit and refine how they use new tools like AI to meet evolving goals.
Identify common obstacles—such as resistance to change, lack of training, or unclear processes—and explore strategies for breaking down these barriers to help your team fully embrace new technologies.

Speaker: Joanna Pineda from Matrix

Our sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged, informed, and inspired as you interact with individuals who have mastered the art of Empowering Change.

Increase Sponsorship Revenue with Video
2025-03-12 13:00 - 14:00 | zoom.us/j/96283401091
COURSE DESCRIPTION:
In this one-hour webinar, association leaders will discover how to leverage video to unlock new revenue streams. We’ll discover how video can add non-dues revenue around events, from pre-event promotions to in-event showcases and post-event recaps. Attendees will learn actionable strategies to drive additional revenue from existing digital, print, and year-round sponsorships by integrating video into their mix of available digital sponsorship space. This session will provide practical insights on how to offer dynamic, high-value opportunities to sponsors while enhancing member engagement.

LEARNING OBJECTIVES:
Explain how video serves as a low-lift strategy to increase revenue from exhibitors and sponsors.
Identify strategies to increase revenue for exhibitors without adding square feet to your event.
Analyze how video can provide year-round revenue for your association while increasing engagement.

To Watch this Webinar on the Media Library CLICK HERE!

Love Your Content Again: Repurposing Webinars for Ongoing Engagement
2025-03-13 11:00 - 11:30 | zoom.us/j/95639751640
Course Description:
Fall in love with your content all over again! During this webinar I will show you how to turn your existing webinars into fresh, exciting content that keeps your audience engaged and your brand shining. Learn how to repurpose your webinars into blog posts, social media gems, podcasts, and more—without the extra work!
By the end of this session, you’ll have the tools, tips, and strategies to keep your content alive and thriving, making sure it continues to deliver value long after its first date!

Learning Objectives:
Evaluate the benefits of content repurposing
Identify effective formats for repurposing
Develop a repurposing strategy

To Watch this Webinar on the Media Library CLICK HERE!

Best Practices for Association / Nonprofit Board Governance in the Digital Age
2025-03-13 13:00 - 14:00 | zoom.us/j/92882288567
Course Description:
Boards face unprecedented challenges as organizations undergo digital transformation. This session focuses on equipping board members with tools to address cybersecurity risks, leverage digital opportunities, and maintain accountability in a data-driven world. Case studies and best practices from top-performing organizations will provide actionable insights.
Format: Panel with Case Study Presentations.
Learning Approach: Expert presentations followed by Q&A and group discussion.

Learning Objectives:
Recognize digital risks and opportunities in governance.
Apply governance frameworks for digital transformation.
Enhance board oversight on cybersecurity and data use.

To Watch this Webinar on the Media Library CLICK HERE!

Conflicts of Interest in Associations and Nonprofits
2025-03-18 11:00 - 12:00 | zoom.us/j/98343856948
Course Description:
This session will address potential and actual conflicts of interest in nonprofit organizations, with specific focus on the three IRS classifications most common to the association marketspace. Knowing how to recognize, manage, and avoid damage from conflicts of interest while still operating an effective organization is the goal of this presentation. Whether you represent an association, a social welfare organization, or a public charity, this session will address conflicts from your organization’s perspective.

Learning Objectives:
Participants will be able to recognize and discuss the key features of conflicts of interest in nonprofit organizations, especially including associations.

Participants will become familiar with the differing regulatory treatment of conflicts in 501(c)(6), 501(c)(3), and 501(c)(4) organizations

Participants will become familiar with the key non-legal consequences of conflicts of interest

Participants will learn key features of a management plan to address conflicts of interest

To Watch this Webinar on the Media Library CLICK HERE!

Bite-Sized Big Impact: How Microlearning Is Reshaping Education
2025-03-19 11:00 - 11:30 | https://usteducation.org/event/bite-sized-big-impact-how-microlearning-is-reshaping-education/
COURSE DESCRIPTION:
The modern member is busy, mobile, and looking to learn. Equally, they are short on time, working remotely, and highly digitally literate. In a world where people check their smartphones nine times an hour, and competition for attention is exceptionally fierce, it is no wonder that shorter digital learning content is becoming more necessary and popular. Amongst the many methodologies employed to deliver professional education, microlearning has emerged as a frontrunner in transforming the membership sector’s learning landscape; and given the pivotal role of education in associations’ value proposition, in this session we explain why and how associations can create and curate content that is mobile, media-rich, on-demand, and suited to the modern learner.

LEARNING OBJECTIVES:
Describe the Dynamics of the Attention Economy
Identify the Demands of the Modern Learner
Analyze and implement the Key Components of Microlearning

To Watch this Webinar on the Media Library CLICK HERE!

The Future of Association Tech: Why Women-Led Innovation Matters
2025-03-20 11:00 - 12:00 | zoom.us/j/93377930845
Course Description:
Most of the technology shaping our world—including the tools associations rely on—was not designed with women at the table. With less than 2% of venture capital funding going to women-led startups and AI systems reflecting systemic biases, association leaders must consider: How does this lack of diversity impact the future of membership, engagement, and innovation?

Join us for The Future of Association Tech: Why Women-Led Innovation Matters, where we’ll explore how the historical lack of women in tech leadership affects everything from AI-driven membership platforms to digital engagement strategies. We’ll uncover why women’s perspectives in tech lead to more innovative, human-centered solutions, how gender imbalance influences the tools associations depend on, and what leaders can do to ensure technology better serves their members, staff, and mission.

This session is a must-attend for C-suite executives, membership professionals, and nonprofit leaders who want to future-proof their associations by advocating for smarter, more inclusive technology—because the best innovations happen when everyone’s voice is heard.

Learning Objectives:
Uncover the hidden bias in association technology – Learn how the underrepresentation of women in tech impacts the tools, AI models, and engagement platforms shaping the association industry.
Understand why women-led innovation drives better outcomes – Explore case studies where women-led tech companies have built more effective, human-centered digital solutions.
Prepare for the future of association technology – Get ahead of emerging trends in AI, automation, and engagement strategies that prioritize diverse leadership and inclusive design.

To Watch this Webinar on the Media Library CLICK HERE!

From Ordinary to Extraordinary: Transforming Online Professional Learning With Unreasonable Hospitality
2025-03-20 13:00 - 14:00 | zoom.us/j/92969608816
Course Description:
Online professional learning has the power to offer more than just knowledge—it can deliver extraordinary experiences that champion individuals and transform their lives. Drawing from the best selling book Unreasonable Hospitality, this webinar highlights how a culture of care, personalized service, and human connection can enhance engagement and drive success in online and blended professional learning environments, benefiting association members of all fields.

Learning Objectives:
Describe innovative ways to build member engagement through personalized, service-driven professional learning approaches
Explain how embracing hospitality principles can align with association goals and create more inclusive, thriving learning environments
Apply practical steps to foster a caring and vibrant community

To Watch this Webinar on the Media Library CLICK HERE!

Your Association and PCI Compliance
2025-03-25 11:00 - 12:00 | zoom.us/j/97024830943
Course Description:
The Payment Card Industry Data Security Standard (PCI DSS) governs card security for all merchants. Failure to be in compliance can be extremely costly both financially and reputationally. This webinar focuses on the new version PCI DSS 4.01, which replaced 4.0 on December 31, 2024 and with which all merchants must comply by March 31, 2025. The discussion will include changes of the standard and how it applies to those accepting cards as well as tips and techniques for reducing scope of applicability through contracting out card collection and storage.

Learning Objectives:
Identify the 12 principal requirements of PCI DSS 4.01 and explain their significance
Understand Self Assessment Questionnaires (SAQs)
Analyze methods to reduce the scope of your Cardholder Data Environment (CDE)
Compare encryption and tokenization as data security measures and assess their impact on compliance
Distinguish between Card Present and Card Not Present environments and examine their unique security considerations.

To Watch this Webinar on the Media Library CLICK HERE!

Passiontivity: Aligning Career Pathing With Career Motivators
2025-03-25 13:00 - 14:00 | zoom.us/j/93212620401
Course Description:
Today’s association staff want more than an opportunity to excel at their jobs. They want to do work they love. Yet too often leaders hire and promote based ONLY on a person’s competencies, rather than considering their intrinsic career motivators. In this eye-opening presentation, search consultant Shira Lotzar of Purposeful Hire, will introduce you to her proprietary tool, Passiontivity, that can revolutionize the way you recruit, engage, and career path your staff.

Learning Objectives:
Analyze strategies to overcome the inherent career tension between employers and staff.
Develop a personalized career pathing model that aligns with key engagement areas.
Apply Passiontivity as a tool for both recruitment and workforce planning.

To Watch this Webinar on the Media Library CLICK HERE!

One-Size-Fits-NONE: “Watch Me” is NOT a Strategy for Sales Success
2025-04-08 11:00 - 12:00 | zoom.us/j/97180658615
Course Description:
Traditional sales training often follows a “one-size-fits-all” formula—treating every salesperson as if they learn, grow, and succeed in the same way. Sure, it might create a common language, but it completely misses the mark on what truly drives long-term performance: empowering salespeople to think, adapt, and sell on their own. The reality? A shocking 75% of all sales training dollars go to waste, and the old-school “watch me and learn” method is a guaranteed formula for failure. It’s time to break the cycle and embrace a smarter, more effective way to build unstoppable sales teams. This game-changing workshop flips the script. You’ll discover a fresh, highly effective method to develop salespeople based on their unique strengths—equipping them with the precise skills they need to fuel your company’s next stage of growth.

Learning Objectives:
Motivate with The Platinum Rule: Engage your sales team by treating them the way they want to be treated, not the way you want to be treated.
Speak Their Language: Discover and leverage the three “love languages” of salespeople to connect, inspire, and drive results.
Harness the Power of Sales DNA: Identify the specific skills, behaviors, and processes each salesperson needs to succeed.
Four Steps to Improve Sales Team Training: The answer lies in a structured approach that considers the unique needs and challenges of your team.

To Watch this Webinar on the Media Library CLICK HERE!

Autonomous AI for Nonprofits: Transform Your Team’s Capacity to Drive Impact
2025-04-09 13:00 - 14:00 | zoom.us/j/91295977002
Course Description:
Is your team spending too much time on tedious tasks like member renewals, payment questions, and volunteer scheduling?
Learn how Autonomous AI tools like Agentforce can help free up your staff to focus on what matters most – building relationships and growing your organization.

Learning Objectives:
Understand AI Agents, potential tools, and their capabilities

Define use cases for AI within your organization

Identify next steps for AI exploration and implementation

To Watch this Webinar on the Media Library CLICK HERE!

Mastering Standard Operating Procedures: Enhancing Efficiency and Compliance
2025-04-17 11:00 - 12:00 | https://usteducation.org/event/mastering-standard-operating-procedures-enhancing-efficiency-and-compliance/
Course Description:
Join us for an insightful webinar on Standard Operating Procedures (SOPs), designed to empower organizations with the knowledge, skills, and tools to develop and implement effective SOPs. SOPs are the backbone of quality and consistency in any organization, ensuring that every task is performed with uniformity and precision. This webinar will guide you through the journey of understanding what SOPs are, identifying your organization’s needs, creating tailored SOPs, and implementing them effectively. Learn how SOPs can enhance operational efficiency, ensure compliance with legal and industry standards, and provide a strong basis for training and quality control.

Learning Objectives:
Describe the purpose, structure, and significance of Standard Operating Procedures (SOPs) in ensuring operational efficiency and compliance.
Analyze organizational processes to determine where SOPs are needed and map step-by-step procedures.
Develop Effective SOPs: Gain insights into creating clear, simple, and accessible SOPs with detailed instructions and visual aids to ensure consistency and quality.
Evaluate SOPs: Understand the review and approval process to ensure SOPs are accurately written, practical, and effective123.
Implement and Train: Learn strategies for implementing SOPs within your organization, training staff, and ensuring SOPs are easily accessible and regularly updated123.
Utilize Digital Tools: Explore various digital tools and software that can help streamline the creation and implementation of SOPs123.

To Watch this Webinar on the Media Library CLICK HERE!

What’s New in BC 2025 Wave 1
2025-04-22 11:00 - 12:00 | zoom.us/j/93211118058
Course Description:
Business Central has two major updates each year. Today you will get the highlights of what’s new in the latest release. This will cover multiple areas of BC.
Learning Objectives:
Identify what is new in BC

Explain update rollouts for BC

Develop strategies for managing your update schedule

To Watch this Webinar on the Media Library CLICK HERE!

Transforming Your Annual Conference Into Year-Round Engagement & Revenue
2025-04-23 13:00 - 14:00 | zoom.us/j/98833345677
Course Description:
In this webinar, we’ll show you how to evolve your event into a 365-day content and engagement strategy. Learn how to repurpose conference content into always-on digital programming, leverage multiple media formats (videos, webinars, podcasts, and articles), and create sponsorship inventory that drives non-dues revenue. Whether you’re a CEO focused on long-term impact or an event manager responsible for execution, this session will equip you with practical strategies to amplify your event’s reach and ROI.

Learning Objectives:
Analyze strategies to extend your conference’s influence beyond its in-person attendees, reaching a broader audience.
Develop a year-round content strategy that boosts member engagement and brand exposure.
Evaluate sponsorship models and monetization tactics that turn event content into a sustainable, non-dues revenue stream.

To Watch this Webinar on the Media Library CLICK HERE!

Strategic Reinvention: Building Future-Ready Associations
2025-04-24 13:00 - 14:00 | zoom.us/j/93055914472
Course Description:
The association landscape is shifting beneath our feet, demanding more than resilience – it demands reinvention. To meet the demands of today and ensure future readiness, association leaders must innovate without compromising their mission-no easy feat. This session tackles the critical gaps between recognizing the need for innovation, maintaining strategic focus, creating alignment across Board and staff, and ensuring successful execution.

Learning Objectives:
Identify opportunities for innovation within the context of your strategy
Assess your Board’s risk appetite and develop strategies to foster alignment and a shared understanding of its willingness to invest in new opportunities.
Foster a culture that champions experimentation by embracing calculated risks and learning from “failures.”
Apply agile methodologies and execution best practices to test, validate and track new ideas efficiently

To Watch this Webinar on the Media Library CLICK HERE!

Association of the United States Navy: Two-Year Plan to Reinvent Mission, Leading the Way to a Bright Future
2025-04-29 11:00 - 12:00 | zoom.us/j/95003732714
Course Description:
This session will provide an in-depth look at the Association of the United States Navy’s (AUSN) strategic two-year transformation plan. Participants will explore the organization’s renewed mission, leadership transition, financial restructuring, and membership reinvention strategies. The course will highlight how AUSN is positioning itself for long-term sustainability through targeted investments, new revenue models, and reputation-building efforts. Attendees will gain insights into aligning board and staff priorities with revenue generation while maintaining a strong infrastructure and community presence.

Learning Objectives:

By the end of this session, participants will be able to:

Analyze the key principles guiding AUSN’s two-year transformation plan, including leadership changes, financial priorities, and membership expansion.

Evaluate the impact of fiscal responsibility and targeted investments on the organization’s long-term sustainability.

Design strategies for association leadership to navigate board transitions while maintaining mission alignment and operational effectiveness.

Assess the role of partnerships and infrastructure investments in enhancing organizational effectiveness and external reputation.

Formulate innovative approaches to membership growth by identifying new verticals and revenue opportunities.

Develop an actionable framework for balancing internal improvements with revenue-driven strategies at both the board and staff levels.

To Watch this Webinar on the Media Library CLICK HERE!
