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DTSTART;TZID=America/New_York:20260121T110000
DTEND;TZID=America/New_York:20260121T120000
DTSTAMP:20260403T160029
CREATED:20251024T175740Z
LAST-MODIFIED:20260121T212649Z
UID:10000817-1768993200-1768996800@usteducation.org
SUMMARY:Creating a Coaching Culture: The Strategic Advantage for Association Growth
DESCRIPTION:Course Description:  \n\nThis session explores the transformative power of personal coaching for association leaders and members. Gain a clear understanding of coaching\, as defined by the International Coaching Federation\, and its goal-oriented\, client-centered approach to development. Learn how coaching enhances key organizational outcomes\, including improved performance\, higher retention rates\, increased productivity\, and better communication. Discover how personalized coaching unlocks individual potential\, strengthens employee engagement\, and fosters a more collaborative work environment. By the end of the session\, you will understand how integrating coaching can drive lasting improvements in both individual and organizational success.\n \nLearning Objectives\nApply coaching strategies within teams to unlock individual potential\, enhance performance\, and support professional growth through goal setting\, feedback\, and personalized development plans. \nImplement coaching techniques to cultivate a supportive and engaging workplace culture that improves employee satisfaction\, motivation\, and retention. \nDemonstrate effective communication and conflict resolution using coaching principles such as active listening\, powerful questioning\, and constructive feedback to strengthen collaboration and team productivity. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/creating-a-coaching-culture-the-strategic-advantage-for-association-growth-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94928532398
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Hiring/Retention/HR,Hiring/Retention/HR,Workplace,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Lori25-1.png
ORGANIZER;CN="Lori Bruhns":MAILTO:lori@loribruhns.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260121T130000
DTEND;TZID=America/New_York:20260121T140000
DTSTAMP:20260403T160029
CREATED:20251111T210500Z
LAST-MODIFIED:20260121T212929Z
UID:10000831-1769000400-1769004000@usteducation.org
SUMMARY:Mastering the Medallion: Architecting Data Excellence in Microsoft Fabric
DESCRIPTION:Course Description:  \nFocusing on best practices\, this presentation dives deep into the strategic use of the Medallion Architecture within Microsoft Fabric. We will live-build the necessary environment\, clearly defining the Bronze\, Silver\, and Gold layers to ensure data is clean\, consistent\, and consumable. The session culminates in the creation of a governed Semantic Layer and a dynamic Power BI report\, demonstrating how to transition from raw files to trusted business intelligence at scale. \n  \nLearning Objectives: \nArchitect the Medallion: Understand and implement the Bronze\, Silver\, and Gold layers for data governance within a Fabric Lakehouse. \nSet Up the Fabric Environment: Learn the essential steps for creating and configuring the complete Microsoft Fabric workspace and Lakehouse from scratch. \nBuild the Semantic Layer: Design and prepare the curated Gold-layer data into a high-performance\, business-ready Semantic Layer. \nReport with Trust: Connect Power BI to the governed Semantic Layer to generate and publish trusted\, high-value business reports. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/mastering-the-medallion-architecting-data-excellence-in-microsoft-fabric-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/96156939524
CATEGORIES:Co-Pilot,Data Management,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Ryan25-1.png
ORGANIZER;CN="Ryan Paterson":MAILTO:ryan.paterson@datacourage.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260127T110000
DTEND;TZID=America/New_York:20260127T120000
DTSTAMP:20260403T160029
CREATED:20251008T160546Z
LAST-MODIFIED:20260127T204040Z
UID:10000797-1769511600-1769515200@usteducation.org
SUMMARY:Changing Perceptions About Audit Committees – How to Better Position to be Value-Added
DESCRIPTION:Course Description:  \nMost nonprofit audit committees center their attention on the back end of the annual financial statement audit process when they receive draft auditor reports. While this is an important function\, audit committees can be more impactful if they shift more of their focus to the front-end of the annual audit process and expand their internal control and business practices oversight roles. \nIn this presentation we will start with a discussion of the core purpose\, structure\, and operating cycle for an audit committee. We will then pivot to an exploration of what has shaped general perceptions related to audit committees and the underlying causes leading to wide-ranging misconceptions related to audit committees. We will finish with actions and tactics to make audit committees more value-added by expanding their scope of duties and filling additional fiduciary roles. \n  \nLearning Objectives: \nLearn about the core purpose\, structure\, and operating cycle for nonprofit organization audit committees.  \nExplore and discuss key factors leading to misconceptions related to audit committees and how to change peoples’ perceptions related to audit committees.  \nDiscover how to make audit committees more value-added through actions and tactics to expand their scope of duties and filling additional fiduciary roles. \nLearn about auditor continuance protocols and how to use audit planning calendars. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/changing-perceptions-about-audit-committees-how-to-better-position-to-be-value-added-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99939759888
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/MichaelPaul25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260127T130000
DTEND;TZID=America/New_York:20260127T140000
DTSTAMP:20260403T160029
CREATED:20251216T223009Z
LAST-MODIFIED:20260127T204056Z
UID:10000849-1769518800-1769522400@usteducation.org
SUMMARY:The Best of the Best: Brand Strategies in Action
DESCRIPTION:Course Description:  \nEven the best associations sometimes struggle to communicate their true value. In this session\, we’ll roll up our sleeves and put proven brand frameworks into action. Using real-world examples from association “Join” pages\, we’ll explore how StoryBrand\, Jobs to Be Done\, and other strategy models can transform messaging from informative to irresistible. You’ll see how small\, intentional shifts—clarifying your narrative\, tapping into behavioral insights\, and leveraging AI tools—can dramatically change how members connect\, engage\, and decide to act. Expect an energizing\, practical\, and occasionally provocative hour designed to challenge your assumptions and equip you with techniques you can apply the very next day. \n  \nLearning Objectives: \nBy the end of this session\, participants will be able to: \nCompare four proven brand frameworks—StoryBrand\, Jobs to Be Done\, And–But–Therefore\, and Behavioral Design—and identify when each is most effective for association marketing. \nApply these frameworks to strengthen clarity\, emotional connection\, and conversion across member and stakeholder communications. \nTranslate member motivations (“what job they hire the association to do”) into messages that resonate and inspire action. \nUse behavioral insights to refine calls to action and reduce friction in member engagement. \nExplore how AI tools can support faster idea generation and message testing while maintaining authenticity and strategic intent. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/the-best-of-the-best-brand-strategies-in-action-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/95677431816
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/Jemilah25.png
ORGANIZER;CN="Jemilah Senter":MAILTO:jemilah@senterpoint.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260128T130000
DTEND;TZID=America/New_York:20260128T140000
DTSTAMP:20260403T160029
CREATED:20260116T140418Z
LAST-MODIFIED:20260128T211113Z
UID:10000852-1769605200-1769608800@usteducation.org
SUMMARY:Redefining Member Value Through Personalized Experiences
DESCRIPTION:Course Description:  \nIn an era where members compare their association experience to Netflix and Amazon\, generic experiences are no longer enough. This session explores how AI-powered personalization is redefining what members consider valuable in their membership—and how your association can deliver it without straining limited resources. You’ll learn why personalization has become the new baseline for member expectations\, see real-world examples of associations achieving success through AI-driven initiatives\, and discover a practical roadmap for implementing personalized experiences that drive measurable improvements in engagement\, retention\, and non-dues revenue. Whether you’re struggling with declining open rates\, facing pressure to demonstrate member value\, or simply looking to work smarter rather than harder\, this session provides actionable strategies and tools you can implement immediately to transform how your members experience. \n  \nLearning Objectives: \nAnalyze evolving member expectations and explain how personalization influences engagement\, retention\, and competitive positioning for associations in 2026. \nEvaluate how AI-powered personalization enables scalable\, individual-level member experiences without increasing staff workload or operational complexity. \nDesign a phased implementation roadmap for personalized communications\, including content strategy\, data readiness\, deployment\, and optimization. \nMeasure the business impact of personalization initiatives by applying engagement\, retention\, efficiency\, and revenue metrics to demonstrate ROI. \nInterpret personalization analytics to uncover member preferences and behaviors that inform broader organizational strategy beyond communications. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/redefining-member-value-through-personalized-experiences-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92564619585
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Molly25-1.png
ORGANIZER;CN="Molly Quast":MAILTO:molly.phayer@rasa.io
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260129T130000
DTEND;TZID=America/New_York:20260129T140000
DTSTAMP:20260403T160029
CREATED:20251030T190310Z
LAST-MODIFIED:20260129T211455Z
UID:10000822-1769691600-1769695200@usteducation.org
SUMMARY:Jeopardy! Style Association Ethics Showdown: Test Your Knowledge and Win!
DESCRIPTION:Course Description:  \nJoin us for a dynamic and interactive ethics session that flips traditional discussions on their head! Using fun and engaging Jeopardy! ™-style quiz format\, you will dive into some real-world and some created scenarios and assess your ethical reasoning in categories like “(Bored) of Ethics\,” “The Ethical CEO\,” “Ethical IP\,” and “Is (IT) Ethical?” Whether you are a seasoned executive\, a new \nManager\, or someone enthusiastic about understanding ethical challenges\, this session is designed to sharpen your decision-making skills. \nYou will “compete” against your peers to determine whether certain behaviors are ethical or not—and\, more importantly\, why. By engaging in fast-paced\, real-life\, and created scenarios\, you will explore the rationale behind ethical decision-making\, while having a chance to win some (fake) cash. \nThis is not your average ethics workshop. Expect a fun\, interactive experience that will leave you better equipped to manage the complex ethical dilemmas of today’s professional landscape. Plus\, who does not like the chance to win while learning? \n  \nLearning Objectives: \nAnalyze behaviors in diverse scenarios to determine alignment with ethical principles and articulate reasoning behind decisions. \nApply game-based learning techniques to enhance understanding and retention of complex ethical topics. \nEvaluate real-world organizational and leadership situations through ethical frameworks to inform responsible decision-making. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/jeopardy-style-association-ethics-showdown-test-your-knowledge-and-win-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/96344978086
CATEGORIES:ASSOCIATIONS & NONPROFITS,Ethics
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Adrienne25.png
ORGANIZER;CN="Adrienne Bryant":MAILTO:adrienne@cxpaglobal.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260203T110000
DTEND;TZID=America/New_York:20260203T120000
DTSTAMP:20260403T160029
CREATED:20251010T200802Z
LAST-MODIFIED:20260203T205750Z
UID:10000800-1770116400-1770120000@usteducation.org
SUMMARY:How to Build a Podcast to Foster Trust and Engagement Within a Professional Community - Part 1: The Foundation of a Great Podcast
DESCRIPTION:Course Description:  \nStarting a podcast can feel overwhelming\, but it doesn’t have to be. In this session\, you’ll learn how to lay a strong foundation—from identifying your audience and defining your niche to choosing the right tools and setting up your content structure. Whether you’re just getting started or still in the idea phase\, this webinar will help you approach podcasting with clarity and confidence. \n  \nLearning Objectives: \nDefine a target audience and niche for a podcast. \nSelect the basic equipment and tools necessary to begin recording. \nDevelop a content format and structure that supports long-term planning. \nIdentify common pitfalls to avoid when launching a new podcast. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/how-to-build-a-podcast-to-foster-trust-and-engagement-within-a-professional-community-part-1-the-foundation-of-a-great-podcast-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97792500362
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/KateBenJake25-1.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260203T130000
DTEND;TZID=America/New_York:20260203T140000
DTSTAMP:20260403T160029
CREATED:20251015T162947Z
LAST-MODIFIED:20260203T205752Z
UID:10000805-1770123600-1770127200@usteducation.org
SUMMARY:Turning Chaos Into Opportunity: Staffing Strategies for Associations in a Shifting Labor Market
DESCRIPTION:Course Description:  \nThe labor market is changing rapidly—layoffs\, government shutdowns\, and AI-driven hiring are creating both challenges and opportunities for associations. In this webinar\, you’ll learn how to turn staffing chaos into a strategic advantage. Discover how to streamline resume review\, leverage technology effectively\, and bring in flexible talent exactly when and where you need it. Walk away with practical strategies to keep your organization nimble\, make smarter hiring decisions\, and thrive in today’s evolving workforce. \n  \nLearning Objectives: \nApply strategies to efficiently manage large volumes of resumes and leverage technology without losing the human touch. \nEvaluate when and how to use part-time\, project-based\, or contract talent to fill critical roles. \nDevelop actionable approaches to navigate workforce volatility and make strategic staffing decisions that support organizational growth. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n  \n 
URL:https://usteducation.org/event/turning-chaos-into-opportunity-staffing-strategies-for-associations-in-a-shifting-labor-market-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94851267726
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Hiring/Retention/HR,Hiring/Retention/HR
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Stephanie26.png
ORGANIZER;CN="Stephanie Ranno":MAILTO:stephanie@flexprofessionalsllc.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260204T110000
DTEND;TZID=America/New_York:20260204T120000
DTSTAMP:20260403T160029
CREATED:20260120T185725Z
LAST-MODIFIED:20260204T195149Z
UID:10000864-1770202800-1770206400@usteducation.org
SUMMARY:Association Lessons from... 50 Seasons of Survivor!
DESCRIPTION:Course Description:  \nAside from the lying\, manipulation\, and blindsides\, there are tremendous lessons about membership\, marketing\, and communications to be gleaned from the popular Survivor TV series. The reality show that began in 2000 is still attracting a large audience 26 years and 50 seasons later. Join us for a fun and high energy session that will provide a fast-paced look at iconic moments\, revered and reviled characters\, and unique features from Survivor. For longtime fans and the uninitiated as well\, we’ll explore what lessons this quarter-century television phenomenon can hold for your association and its leadership\, member engagement\, and a connected community. No bugs\, snakes\, or mud will be allowed in the webinar so grab your Buffs and attend this session to learn how to survive your next tribal council! \n  \nLearning Objectives: \nUnderstand the dynamics of and be able to create iconic moments and compelling competitions that will keep members coming back for more.\n \nUnderstand how to spotlight relatable members of communities as heroes who have overcome obstacles.\n \nDevelop a common language for association members to understand\, embrace\, and use as a key component of shared member experiences.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n \n 
URL:https://usteducation.org/event/association-lessons-from-50-seasons-of-survivor-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94687274381
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/01/Jay26.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260205T110000
DTEND;TZID=America/New_York:20260205T120000
DTSTAMP:20260403T160029
CREATED:20251121T182531Z
LAST-MODIFIED:20260206T184027Z
UID:10000838-1770289200-1770292800@usteducation.org
SUMMARY:Be AI-Gile: Reimagining Association Education for the Future of Work
DESCRIPTION:Course Description:  \nAssociation education has never carried more weight—or more complexity. Workforce Pell\, short-form credentials\, rapid tech shifts\, and new higher-ed partnerships are reshaping what members expect from learning\, while AI and automation are moving us from “one-and-done” courses toward continuous\, real-time capability building. In this session\, we’ll use the Be AI-gile framework—Observe the Chaos\, Start Light / Move Fast\, Act with Intention\, Reflect & Reframe—to re-think what association education can (and should) be in the next decade\, focusing less on a long list of AI applications and more on strategy and structure: how to use emerging tools and partnerships to create learning that sticks\, supports the future of work\, and positions your association as a true talent-development engine. \n  \nLearning Objectives: \nIdentify at least three major trends (technology\, policy\, workforce\, and/or higher education) that are reshaping association education and credentialing. \nApply the four-step Be AI-gile framework to analyze an existing education offering and reframe it as a more agile\, real-time learning experience. \nDifferentiate between “event-based” education and “capability-building” ecosystems\, and outline how their association can shift toward the latter. \nEvaluate potential strategies to leverage Workforce Pell\, higher-ed partnerships\, and employer collaborations to extend the reach and impact of their learning portfolio. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/be-ai-gile-reimagining-association-education-for-the-future-of-work-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/91696573985
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Josh25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260205T130000
DTEND;TZID=America/New_York:20260205T140000
DTSTAMP:20260403T160029
CREATED:20251111T210009Z
LAST-MODIFIED:20260206T162407Z
UID:10000830-1770296400-1770300000@usteducation.org
SUMMARY:Citizen AI Builder: Creating and Launching Your First Copilot Studio Agent
DESCRIPTION:Course Description:  \nDiscover how to become a Citizen AI Developer by leveraging Copilot Studio without complex coding. This presentation focuses on the core features of the platform\, including generative AI authoring and connecting to organizational knowledge. We will walk through the entire lifecycle of an agent\, from initial design and testing to the key configuration steps required to successfully deploy the agent as an accessible application within a Microsoft Teams channel or group chat. Attendees will leave with a clear roadmap for creating and distributing their own customized internal agents. \n  \nLearning Objectives: \nDesign the Conversation: Learn to define and structure the agent’s core purpose and conversational Topics using the low-code interface. \nIntegrate Organizational Knowledge: Understand how to connect the agent to your enterprise data sources to enable accurate\, grounded responses. \nTest and Validate: Master the built-in testing tools to ensure the agent’s logic and responses meet business needs before deployment. \nPublish to Teams: Execute the final steps to configure the Teams channel and deploy the agent for immediate use by a specific Teams group. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/citizen-ai-builder-creating-and-launching-your-first-copilot-studio-agent-free-cpe-credit-free-cae-credit/
CATEGORIES:Co-Pilot,Data Management,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Ryan25-1.png
ORGANIZER;CN="Ryan Paterson":MAILTO:ryan.paterson@datacourage.com
LOCATION:https://usteducation.org/event/citizen-ai-builder-creating-and-launching-your-first-copilot-studio-agent-free-cpe-credit-free-cae-credit/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260210T130000
DTEND;TZID=America/New_York:20260210T140000
DTSTAMP:20260403T160029
CREATED:20251121T181400Z
LAST-MODIFIED:20260211T125407Z
UID:10000837-1770728400-1770732000@usteducation.org
SUMMARY:Ethical AI in Action: Harnessing Artificial Intelligence Responsibly
DESCRIPTION:Course Description:  \nIn this session\, we will dive into how artificial intelligence (AI) presents both powerful opportunities and significant ethical challenges when deployed in the real world. Drawing from the insights in the Fíonta article\, we’ll explore how AI isn’t just a futuristic “take-over” scenario\, but rather a tool whose impact is shaped by the humans who build\, deploy\, and govern it. We’ll examine three core ethical fault-lines — bias encoded in data\, decisions made by “black-box” models without explainability\, and the dark side of large-scale data analytics infringing on personal privacy. Then\, we’ll shift into the positive side: how organizations can harness AI for good by embedding human judgement\, designing for transparency\, testing carefully\, and aligning AI systems with values and mission. Participants will leave with concrete take-aways to assess their own AI initiatives and steer them towards responsible\, human-centred use. \n  \nLearning Objectives: \nRecognize the key ethical risks posed by AI systems — including bias\, lack of transparency/explainability\, and invasions of privacy. \nAssess whether an AI deployment is aligned with human-centred values and organizational goals\, and identify early warning signs when it is not. \nApply a practical framework for testing\, evaluating\, and monitoring AI systems for fairness\, accountability and transparency. \nDevelop strategies for integrating human oversight and judgement into AI workflows — making sure that “smart computers” and “smart people” act in tandem. \nExplore opportunities where AI can be used ethically and responsibly to advance mission-driven outcomes\, rather than inadvertently causing harm. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/ethical-ai-in-action-harnessing-artificial-intelligence-responsibly-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99994150104
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Arden25-1-1.png
ORGANIZER;CN="Arden Winner":MAILTO:awinner@fionta.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260211T110000
DTEND;TZID=America/New_York:20260211T120000
DTSTAMP:20260403T160029
CREATED:20251010T201619Z
LAST-MODIFIED:20260212T065238Z
UID:10000801-1770807600-1770811200@usteducation.org
SUMMARY:How to Build a Podcast to Foster Trust and Engagement Within a Professional Community - Part 2: Crafting Content that Builds Trust
DESCRIPTION:Course Description:  \nWhat separates a good podcast from a great one? Trust. In this session\, you’ll discover how to craft content that connects with your audience and builds credibility within your professional community. From storytelling techniques to interview strategies\, we’ll explore how to deliver value while staying authentic and engaging. \n  \nLearning Objectives: \nBy the end of this webinar\, participants will be able to: \nApply storytelling principles to enhance podcast content. \nPlan and prepare meaningful episodes that align with their mission. \nSelect and interview guests who bring value and diverse perspectives. \nBuild credibility and emotional connection with listeners. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/how-to-build-a-podcast-to-foster-trust-and-engagement-within-a-professional-community-part-2-crafting-content-that-builds-trust-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99894706412
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/KateSam25-1.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260211T130000
DTEND;TZID=America/New_York:20260211T140000
DTSTAMP:20260403T160029
CREATED:20251212T173834Z
LAST-MODIFIED:20260212T070208Z
UID:10000846-1770814800-1770818400@usteducation.org
SUMMARY:From Training to Certification: Designing Seamless Pathways for Lifelong Learning
DESCRIPTION:Course Description:  \nIn a crowded marketplace where professional development options are expanding rapidly\, how do you ensure your training and certification programs stand out—and stay relevant? \n\nJoin us for an interactive one-hour session designed for learning and development leaders\, credentialing professionals\, and instructional designers. This webinar will dive deep into the latest trends\, technologies\, and shifting workforce expectations that are reshaping the lifelong learning landscape. \n\nThe panel will share insights from the front lines\, bust persistent myths\, and offer actionable strategies for designing training-to-certification pathways that not only attract new learners across generations—but also drive lasting industry impact and financial sustainability. \n\nWhether you’re refining an existing program or building a new credential from the ground up\, this session will equip you with the perspective and tools needed to make smart\, strategic moves in today’s evolving market. \n  \nLearning Objectives: \nIdentify key trends and technologies reshaping the professional development and certification landscape. \nDebunk common myths about training and certification that may be limiting program growth or innovation. \nDifferentiate generational preferences and values to more effectively design\, market\, and deliver programs. \nEvaluate strategic approaches to attract new audiences while ensuring the financial sustainability and relevance of offerings. \nAlign program design with workforce expectations to enhance value\, impact\, and long-term learner engagement. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/from-training-to-certification-designing-seamless-pathways-for-lifelong-learning-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/96600135320
CATEGORIES:ASSOCIATIONS & NONPROFITS,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/TracyAdrienneAlina25-1.png
ORGANIZER;CN="Tracy King%2C CAE":MAILTO:tracy@inspired-ed.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260212T110000
DTEND;TZID=America/New_York:20260212T120000
DTSTAMP:20260403T160029
CREATED:20260203T213227Z
LAST-MODIFIED:20260212T212145Z
UID:10000865-1770894000-1770897600@usteducation.org
SUMMARY:From Batch-And-Blast to 1:1 Messaging: How AI Is Redefining Email Marketing
DESCRIPTION:Course Description:  \nEmail marketing is evolving—and your strategy should too. In this webinar\, we’ll show you how AI is reshaping the way marketers build\, send\, and optimize campaigns. No more generic blasts. You’ll learn how to deliver personalized\, 1:1 messaging that drives higher opens\, clicks\, and conversions—without adding manual work. \n  \nLearning Objectives: \nAnalyze how batch-and-blast is hurting your engagement \nEvaluate how AI-driven segmentation and personalization models can improve targeting\, messaging\, and performance outcomes \nApply AI tools and automation techniques to streamline email marketing workflows and optimize campaign execution. \nAssess real-world case examples to identify actionable tactics for improving open rates\, click-throughs\, and conversions. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/from-batch-and-blast-to-11-messaging-how-ai-is-redefining-email-marketing-free-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/93979217818
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Ali26.png
ORGANIZER;CN="Ali Tillery":MAILTO:ali.tillery@rasa.io
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260212T130000
DTEND;TZID=America/New_York:20260212T140000
DTSTAMP:20260403T160029
CREATED:20251212T172222Z
LAST-MODIFIED:20260212T212147Z
UID:10000845-1770901200-1770904800@usteducation.org
SUMMARY:Navigating the Multi-Generational Workforce
DESCRIPTION:Course Description:  \nThis session explores how today’s multigenerational workforce—shaped by rapid innovation\, expanding information\, and shifting expectations—creates both challenges and opportunities. Participants will learn practical strategies to leverage the strengths of each generation through bi-directional mentorship\, improved knowledge transfer\, and simple cultural and operational shifts. The webinar provides actionable tools to enhance collaboration\, reduce friction\, and unlock unrealized value within any team. \n  \nLearning Objectives: \nExplain the dynamics of today’s multigenerational workforce \nAnalyze how rapid innovation and information growth shape generational differences \nIdentify productivity opportunities through knowledge and skill exchange \nEvaluate how mentorship—traditional and reverse—drives organizational value \nApply cultural and operational strategies to strengthen generational collaboration \nAdopt a broader\, more modern view of employee compensation and value \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/navigating-the-multi-generational-workforce-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/93512301840
CATEGORIES:ASSOCIATIONS & NONPROFITS,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/RayXavier25.png
ORGANIZER;CN="Ray Hefner":MAILTO:rayhefner14@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260217T110000
DTEND;TZID=America/New_York:20260217T120000
DTSTAMP:20260403T160029
CREATED:20251010T202223Z
LAST-MODIFIED:20251106T172223Z
UID:10000802-1771326000-1771329600@usteducation.org
SUMMARY:How to Build a Podcast to Foster Trust and Engagement Within a Professional Community - Part 3: Growing Your Audience and Engagement
DESCRIPTION:Course Description:  \nYou’ve launched your podcast—now what? This session dives into the marketing and engagement strategies that help podcasts grow and thrive. Learn how to promote your episodes\, build a loyal audience\, and encourage interaction across platforms. Whether you’re looking to expand your reach or deepen your listener relationships\, this session has the tools to help. \n  \nLearning Objectives: \nImplement effective strategies for promoting a podcast across channels. \nCreate an engagement plan to encourage listener interaction and feedback. \nUse collaboration and guest features to grow audience reach. \nDevelop a content calendar that supports consistency and growth.
URL:https://usteducation.org/event/how-to-build-a-podcast-to-foster-trust-and-engagement-within-a-professional-community-part-3-growing-your-audience-and-engagement-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/96094088813
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/BradKristofferKate25-1.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260217T130000
DTEND;TZID=America/New_York:20260217T140000
DTSTAMP:20260403T160029
CREATED:20251212T165826Z
LAST-MODIFIED:20251212T165826Z
UID:10000844-1771333200-1771336800@usteducation.org
SUMMARY:Developing Member & Volunteer Roadmaps for Your Association
DESCRIPTION:Course Description:  \nThis webinar explores how associations can build effective member and volunteer roadmaps to strengthen engagement\, retention\, and leadership development. Using research-backed onboarding strategies and real case studies\, participants will learn how to create personalized touchpoints\, guide members into meaningful involvement\, and measure engagement through actionable metrics. Attendees will leave with practical steps to improve new member onboarding and support volunteer growth. \n  \nLearning Objectives: \nIdentify the core components of an effective member onboarding roadmap and explain how structured touchpoints in the first 12–18 months improve engagement and retention. \nAnalyze data-driven onboarding and renewal case studies to evaluate which member engagement tactics can be applied within your own association. \nDesign a draft member and volunteer roadmap that outlines clear pathways from new member onboarding to volunteer leadership development.
URL:https://usteducation.org/event/developing-member-volunteer-roadmaps-for-your-association-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97268115514
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/JordanGina25.png
ORGANIZER;CN="Jordan Burghardt":MAILTO:jburghardt@aapmr.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260218T130000
DTEND;TZID=America/New_York:20260218T140000
DTSTAMP:20260403T160029
CREATED:20260116T141429Z
LAST-MODIFIED:20260116T141517Z
UID:10000853-1771419600-1771423200@usteducation.org
SUMMARY:Why ERP- First eCommerce Outperforms Mainstream Platforms Like Shopify\, Magento\, and BigCommerce
DESCRIPTION:This event is eligible for CPE Credit only~ \n  \nCourse Description:  \nMainstream platforms like Shopify were not built for ERP-driven businesses. That is why companies relying on ERP systems often face costly inefficiencies\, manual workarounds\, and integration issues. \nIn this session\, we will explore why ERP-First eCommerce is not just a better fit\, but it is a smarter long-term strategy for manufacturers\, distributors\, and B2B/B2C companies using Microsoft Dynamics 365 Business Central. You will learn how ERP-integrated solutions streamline operations\, reduce costs\, and improve the customer experience through a purpose-built approach. \nIf you are dealing with sync issues\, data silos\, or disconnected customer portals\, this session will help you see a better way forward. \n  \nLearning Objectives: \nUnderstand why mainstream platforms fall short for ERP-driven businesses. \nLearn how ERP-First eCommerce eliminates manual processes and costly integrations by keeping your ERP as the operational core. \nSee how manufacturers\, distributors\, and B2B/B2C companies use ERP-integrated solutions to deliver real-time accuracy across pricing\, inventory\, and orders. \nDiscover how a unified ERP-connected platform improves customer experience through self-service portals and automated workflows. \nGain a framework for evaluating whether ERP-First eCommerce is the right long-term digital strategy for your business.
URL:https://usteducation.org/event/why-erp-first-ecommerce-outperforms-mainstream-platforms-like-shopify-magento-and-bigcommerce-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98116528503
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Business Strategy,Ecommerce
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/01/Chris25-1.png
ORGANIZER;CN="Chris de Visser":MAILTO:chris@commercebuild.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260219T110000
DTEND;TZID=America/New_York:20260219T120000
DTSTAMP:20260403T160029
CREATED:20260206T191733Z
LAST-MODIFIED:20260210T041004Z
UID:10000866-1771498800-1771502400@usteducation.org
SUMMARY:Embracing AI with Confidence: Practical Steps for Nonprofit Leaders
DESCRIPTION:Course Description:  \nThis webinar focuses on clear\, practical steps to start using MS Copilot in your organization right away. We’ll walk through the differences between Free and Licensed Copilot\, simple guidance on costs and security\, how to get started\, how to pick your trial team\, and what kinds of real productivity gains you can expect. We’ll also share sample prompts and concrete use cases drawn directly from day‑to‑day nonprofit work. \n  \nLearning Objectives: \nCompare the differences between Free and Licensed MS Copilot to determine the best fit for organizational needs. \nApply practical steps to implement MS Copilot\, including selecting a trial team and getting started. \nEvaluate expected productivity gains and use cases for MS Copilot in nonprofit work.
URL:https://usteducation.org/event/embracing-ai-with-confidence-practical-steps-for-nonprofit-leaders-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97573607671
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Co-Pilot,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/MichaleGalina26.png
ORGANIZER;CN="Michael Getter%2C CSM%2C CSPO%2C ITIL v4":MAILTO:mgetter@aam-us.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260224T110000
DTEND;TZID=America/New_York:20260224T120000
DTSTAMP:20260403T160029
CREATED:20251010T202858Z
LAST-MODIFIED:20260225T111114Z
UID:10000803-1771930800-1771934400@usteducation.org
SUMMARY:Webinar Series: How to Build/Develop a Podcast to Foster Trust and Engagement Within a Professional Community - Part 4: Sustaining Success and Evolving With Your Audience
DESCRIPTION:Course Description:  \nSuccess in podcasting isn’t just about launching—it’s about staying relevant and connected. In this session\, we’ll explore how to sustain momentum\, evolve your content\, and grow your podcast alongside your audience. You’ll learn practical strategies for staying inspired\, adapting your show to meet changing needs\, and turning your podcast into a long-term community asset. \n  \nLearning Objectives: \nApply strategies to maintain content quality and consistency over time. \nUse audience feedback to improve and evolve podcast content. \nIdentify opportunities to extend podcast engagement beyond episodes. \nCreate a long-term plan that aligns with both personal goals and audience interests. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/webinar-series-how-to-build-develop-a-podcast-to-foster-trust-and-engagement-within-a-professional-community-part-4-sustaining-success-and-evolving-with-your-audience-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92412045010
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/KateJoanna25-1.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260224T130000
DTEND;TZID=America/New_York:20260224T140000
DTSTAMP:20260403T160029
CREATED:20260116T142516Z
LAST-MODIFIED:20260225T111125Z
UID:10000854-1771938000-1771941600@usteducation.org
SUMMARY:Survey Says! Vendor Relationships Healthy and Positive
DESCRIPTION:Course Description:  \nBut why? Join this session as we dive into the results of the 2024 and 2025 Vendor Engagement Survey. We’ll explore the sentiments and predictions of association executives and event planners—what’s driving strong vendor partnerships\, how organizations are maintaining engagement and generating new sales\, and what offerings are making the biggest impact. \nWe’ll take an honest look at where sales are declining. While it’s important to celebrate what’s working\, it’s just as valuable to commiserate and learn from what isn’t. This survey is designed to do exactly that—providing clear guideposts on what’s working across the industry and where there’s room to improve. \n  \nLearning Objectives: \nAnalyze what’s working in vendor partnerships today \nEvaluate which strategies\, offerings\, and engagement tactics associations and event planners are using to drive strong relationships and new sales. \nIdentify emerging trends and areas of decline \nApply insights to current sentiments\, predictions\, and where vendor sales and engagement are decreasing—so you can adapt before small issues become bigger challenges. \nApply industry insights to improve your own partnerships \nWalk away with practical guideposts from the 2024 and 2025 survey data to strengthen engagement\, optimize offerings\, and make more informed partnership decisions. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/survey-says-vendor-relationships-healthy-and-positive-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/95021865404
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/01/Teri26.png
ORGANIZER;CN="Teri Carden":MAILTO:teri@insightguide.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260225T110000
DTEND;TZID=America/New_York:20260225T120000
DTSTAMP:20260403T160029
CREATED:20260206T193135Z
LAST-MODIFIED:20260226T120321Z
UID:10000867-1772017200-1772020800@usteducation.org
SUMMARY:Is the Data in the Room With Us? Channeling Association Data Into One Place
DESCRIPTION:Course Description:  \nAssociation teams collect valuable data across events\, membership\, marketing\, and finance\, yet that information often lives in separate systems and departments. When data is fragmented\, organizations struggle to demonstrate impact\, respond to leadership questions\, and make informed decisions. \nIn Is the Data in the Room with Us? Channeling Association Data into One Place\, participants will explore why data silos exist in associations and how bringing data together without replacing existing systems can improve clarity\, collaboration\, and insight. This practical\, non-technical session focuses on aligning people and processes first\, helping teams create a shared view of their data and turn disconnected information into actionable analytics. \n  \nLearning Objectives: \nIdentify where data silos commonly exist within associations and understand how they limit reporting\, decision-making\, and efficiency. \nApply a practical framework for channeling data into one shared view\, focusing on alignment and process rather than replacing systems. \nImplement strategies to reduce manual work and duplicate effort by improving how data is collected\, shared\, and used across departments. \nApply connected data to answer leadership questions with confidence\, supporting clearer insights around events\, engagement\, and organizational impact. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/is-the-data-in-the-room-with-us-channeling-association-data-into-one-place-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94036804588
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Gil26.png
ORGANIZER;CN="Gil Gonzalez":MAILTO:gil@evareg.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260226T110000
DTEND;TZID=America/New_York:20260226T120000
DTSTAMP:20260403T160029
CREATED:20260116T145505Z
LAST-MODIFIED:20260227T114012Z
UID:10000856-1772103600-1772107200@usteducation.org
SUMMARY:Goldilocks and the Three Dynamics Community Events
DESCRIPTION:This event is eligible for CPE Credit only~ \n  \nCourse Description:  \nWe are presented with so many opportunities to engage in the Microsoft Dynamics Community; how does one choose where to go and how to maximize the experience? I have been attending and planning events for 20 years and I will share my thoughts on how you can gain the most out of these event opportunities regardless of what position you have: End-User\, ISV\, Partner\, Consultant\, Microsoft Employee\, etc. \n  \nLearning Objectives: \nUnderstand why community events can be too large. \nHow to take advantage of every opportunity at events: Local\, Regional\, and Global \nWhy personal and organization branding helps this effort \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/goldilocks-and-the-three-dynamics-community-events-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/93668957289
CATEGORIES:Business Strategy,Culture/Communication,Marketing,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/01/Bobby26-1.png
ORGANIZER;CN="Bobby Small":MAILTO:bobby@dynamicsusergroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260226T130000
DTEND;TZID=America/New_York:20260226T130000
DTSTAMP:20260403T160029
CREATED:20260212T061143Z
LAST-MODIFIED:20260227T152617Z
UID:10000873-1772110800-1772110800@usteducation.org
SUMMARY:Principled Living:  How Ten Nonprofit Director Duties and Rules Make Practical Guidelines for Daily Decision-Making
DESCRIPTION:Course Description:  \nNonprofit directors are routinely guided by rules and principles that offer practical value beyond the boardroom. In this session\, viewers will examine ten core nonprofit director duties and governance rules—including the duties of care\, loyalty\, and obedience\, and the business judgment rule—and apply the underlying decision-making frameworks they establish to personal conduct. Through applied examples and brief scenario analysis\, viewers will learn how these governance standards can improve personal accountability\, judgment\, and outcomes. \n  \nLearning Objectives: \nLearn ten core nonprofit director duties and governance rules. \nApply the ten principles to everyday personal decision-making scenarios using practical\, real-world examples. \nAssess individual decisions and actions using professional framework to strengthen personal judgment\, accountability\, and risk awareness. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/principled-living-how-ten-nonprofit-director-duties-and-rules-make-practical-guidelines-for-daily-decision-making-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/95228729099
CATEGORIES:ASSOCIATIONS & NONPROFITS,Ethics
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Mark26-1.png
ORGANIZER;CN="Mark Franco":MAILTO:mark.franco@rimonlaw.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260303T130000
DTEND;TZID=America/New_York:20260303T140000
DTSTAMP:20260403T160029
CREATED:20251212T162732Z
LAST-MODIFIED:20260304T115405Z
UID:10000840-1772542800-1772546400@usteducation.org
SUMMARY:Strategy: Crafting the Right Strategy Based on Purpose and Core Values
DESCRIPTION:Course Description:  \nStrategy is about strong topline revenue growth. \nCan you state your firm’s strategy simply – and is it driving sustainable growth in revenue and gross margin? \nStrategies are developed from the Core Purpose\, Core Values and Core Competencies and integrated into your Brand Promise and planned around three- and one-year objectives. All stakeholders (governance\, leadership\, employees\, customers\, suppliers and community at large) need to be aligned with where you intend to grow and how you plan to get there. \n  \nLearning Objectives: \nExplain how to anchor strategy in purpose and core values. \nDifferentiate between a growth story and true strategic growth. \nTranslate strategy into a clear\, memorable statement. \nAlign stakeholders around the organization’s strategic direction. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/strategy-crafting-the-right-strategy-based-on-purpose-and-core-values-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98923052603
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Business Strategy,Growth/Sales,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/JaneMichele25-1.png
ORGANIZER;CN="Jane-Scott Cantus":MAILTO:jane-scott.cantus@ilexleaders.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260305T093000
DTEND;TZID=America/New_York:20260305T150000
DTSTAMP:20260403T160029
CREATED:20260209T190247Z
LAST-MODIFIED:20260304T180559Z
UID:10000872-1772703000-1772722800@usteducation.org
SUMMARY:Membership & Marketing Symposium
DESCRIPTION:Virtual Only Event \nMembership & Marketing Symposium \nDate: Thursday\, March 5th\, 2026 \nTime: 9:30 – 3:00 PM \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nKeynote Speaker: (9:30 – 9:50) \nErica Salm Rench\, CMO\, Sidecar \n\nSession 1: (10:00-11:00 PM ET) Digital Marketing Analytics Starter Pack: Measuring What Matters for Membership Growth \nCourse Description:  \nAssociations must go beyond vanity metrics to understand how digital marketing efforts truly impact membership goals. This session introduces a practical “starter pack” of analytics tools and strategies—spanning email\, social media\, web\, and paid ads—that help organizations measure what matters. \nUsing real-world examples and actionable insights\, attendees will learn how to align digital tactics with strategic membership outcomes\, such as acquisition\, retention\, and engagement. We’ll explore how to use UTM codes and GA4 to track campaign performance\, build meaningful reports\, and answer leadership’s most pressing questions: Is our marketing working? Are we reaching the right people? Are we driving member value? \nWhether you’re just starting out or refining your analytics approach\, this session will help you build a data-informed strategy that strengthens member relationships and demonstrates impact. \nLearning Objectives: \n\n– Identify key digital marketing metrics across email\, social media\, web\, and paid ads that signal progress toward membership goals.\n– Apply UTM codes and GA4 reporting to track campaign effectiveness and user engagement across channels.\n– Translate analytics into strategic insights that answer leadership questions and guide membership-focused decision-making.\n– Benchmark performance using internal and external data to refine content and outreach strategies.\n– Build a starter analytics toolkit that supports ongoing evaluation\, optimization\, and storytelling around member impact.\n\nSpeaker: Julie McDowell\, Director\, Strategic Communications & Digital Content at College of American Pathologists \nCAE: Marketing & Communications \nNASBA: Communications & Marketing \n\nSession 2: (11:15-12:15 PM ET) Using AI to Power Smarter Membership and Marketing Strategies \nCourse Description: \nAI is already reshaping how associations do the work they’ve always cared about: connecting people and industries\, telling stories\, and driving meaningful engagement. And it’s helping them do it in record time! While that speed opens up real opportunity\, it also forces new strategic choices. \nIn this session\, we’ll cover both the AI tools associations should be paying attention to and how to use them in day-to-day membership and marketing work AND how your overall strategy needs to change because of them. For example: How do you take advantage of working at scale while still maintaining your authenticity\, credibility\, and trust? How does your content strategy need to shift so your organization shows up as a source when AI is answering questions for your members? When does AI help create better\, more responsive experiences\, and when is a human touch still essential? You’ll leave understanding not just how to use AI\, but how to rethink your membership and marketing strategies in response to it. \nLearning Objectives: \n\n– Understand how AI is changing membership and marketing strategy\, not just speeding up the work\n– Identify which AI tools are worth paying attention to and how associations are using them\n– Identify where strategy needs to shift in response to AI\n\nSpeaker: Joanna Pineda\, CEO & Chief Troublemaker at Matrix Group International \nCAE: Marketing & Communications \nNASBA: Communications & Marketing \n\nSession 3: (12:45-1:45 PM ET) Members Aren’t Responding—Now What? \nCourse Description:  \nWhen your best marketing efforts fall flat\, what’s really going on? This session helps you dig beneath the surface to discover why members tune out—and how to turn it around. Through interactive exercises\, case studies\, and honest conversation\, learn how to spot whether the issue is segmentation\, messaging\, or product fit. Work with peers to rethink your approach\, uncover fresh strategies for connecting with your audience\, and leave with clear steps to boost member engagement and deliver genuine value for your association. \nLearning Objectives: \n\n– Diagnose the real reasons behind poor member engagement using segmentation\, messaging\, and product-fit frameworks.​\n– Evaluate member data and campaign performance to identify what’s working—and what’s not—in your marketing strategy.​\n– Differentiate between symptoms of marketing problems (like low open rates) and underlying product or value gaps within the association.​\n– Redesign core marketing messages to align with meaningful member needs and motivations\, avoiding one-size-fits-all communication.​\n– Collaborate with peers to create actionable solutions and engagement strategies that can be applied immediately within your organization.​\n– Implement a feedback and measurement loop to continuously improve marketing\, segmentation\, and product relevance over time.\n\nSpeaker: Laura Sparks\, Director of Marketing and Communications at American Society of Appraisers \nCAE: Marketing & Communications \nNASBA: Communications & Marketing \n\nSession 4: (2:00-3:00 PM ET) From Reactive to Strategic: Building a High-Impact Marketing Function in Today’s Associations \nCourse Description: \nAssociation marketing teams are under extraordinary pressure—expected to drive membership growth\, improve retention\, support programs\, and prove ROI\, all while navigating shifting member expectations and limited resources. Too often\, teams are stuck in reactive mode: juggling last-minute requests\, unclear priorities\, and a lack of measurable goals. \nThis session reframes marketing as a strategic\, results-driving function—one that partners with leadership\, makes data-informed decisions\, and works from a clear quarterly plan. Grounded in real-world association examples\, this interactive session will help attendees diagnose common dysfunctions\, reset expectations with leadership\, and build the operational foundation required for sustainable growth. Participants will leave with practical frameworks they can immediately use with their teams and executives. \nLearning Objectives: \n\n– Identify and assess common failure points in association marketing teams\, including misaligned priorities\, lack of strategic clarity\, and unclear performance expectations.\n– Apply a practical quarterly planning framework that helps teams stay focused\, measure what matters\, and communicate results to leadership more effectively.\n– Implement strategies to shift the internal perception of marketing—from order-taking to strategic partner—through better goals\, reporting\, and cross-team collaboration.\n\nSpeaker: Brianne Wheeler\, CEO/Owner at Levitate Marketing \nCAE: Marketing & Communications \nNASBA: Communications & Marketing
URL:https://usteducation.org/event/membership-marketing-symposium/
LOCATION:zoom.us/j/92963828596
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Website-Graphics-20242026-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260310T110000
DTEND;TZID=America/New_York:20260310T120000
DTSTAMP:20260403T160029
CREATED:20260206T194648Z
LAST-MODIFIED:20260311T081359Z
UID:10000868-1773140400-1773144000@usteducation.org
SUMMARY:Strategy: A Year-Round Process 
DESCRIPTION:Course Description:  \nYes\, our organizations should have a framework they use to unify purpose and align resource investments to mission. Yes\, when strategy is just an exercise in creating an artifact that is refreshed every 3-5 years\, is an organization truly strategic? This session will touch on how the strategic framework is a nexus to year-round strategy and then review a half dozen approaches that associations use to ensure they are building the strategic capacity and fluency of staff and leadership every day.  \n  \nLearning Objectives: \nReview how a strategic framework can\, when properly structured\, serve as an organizational nexus and north star \nExamine approaches to incorporating strategic practices into regular organizational function \nEvaluate the volunteer and staff frameworks needed to elevate the strategy potential of an organization \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/strategy-a-year-round-process-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94799623326
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Lowell26.png
ORGANIZER;CN="Lowell Aplebaum%2C EdD%2C FASAE%2C CAE%2C CPF":MAILTO:lowell@vistacova.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260311T130000
DTEND;TZID=America/New_York:20260311T140000
DTSTAMP:20260403T160029
CREATED:20260223T193000Z
LAST-MODIFIED:20260312T113944Z
UID:10000880-1773234000-1773237600@usteducation.org
SUMMARY:More Than “Meh”: How Web Governance Turns Website Management Into a Strategic Win
DESCRIPTION:Course Description:  \nRestaurants have Executive Chefs. Ships have Captains. Newspapers have Managing Editors.  \nSo\, who guides your web presence? Do you have a strategic leader setting the vision and keeping things on track? Or is web content done ad-hoc with a “just in time” mentality? \nJoin us as we explore how to transform your website into a strategic asset\, rather than a catch-all repository\, and how the shift from reactive management to a strategic web management delivers measurable value for members and stakeholders. \nWalk away with actionable tools\, including a RACI Matrix\, practical governance frameworks\, and standards and policies that achieve buy-in from your team so everyone is heading in the same direction. So you can implement a web governance framework empowers leadership\, aligns competing priorities\, advances your mission\, and increases member engagement. \n  \nLearning Objectives: \nDevelop a strategic plan to manage your association’s website\, ensuring it delivers member value and maximizes the organization’s investment. \nImplement web governance principles to establish a framework that supports your website’s long-term success and aligns with your association’s strategic goals. \nDesign and execute a sustainable approach to content creation and website operations that fosters team confidence\, reduces stress\, and keeps staff focused on delivering value. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/more-than-meh-how-web-governance-turns-website-management-into-a-strategic-win-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99266671946
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Ray26.png
ORGANIZER;CN="Ray van Hilst%2C CAE":MAILTO:ray@yokoco.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260312T130000
DTEND;TZID=America/New_York:20260312T140000
DTSTAMP:20260403T160029
CREATED:20260227T185911Z
LAST-MODIFIED:20260313T095634Z
UID:10000882-1773320400-1773324000@usteducation.org
SUMMARY:From Content to Intelligence: How Associations Can Turn Member Voices into Actionable Insight
DESCRIPTION:Course Description:  \nAssociations are rich with member stories — from conferences\, advocacy efforts\, volunteer leadership\, and professional practice — but most of that insight never makes it beyond isolated videos or anecdotal feedback. In this session\, we’ll explore how associations can systematically capture member voices and use AI to transform those stories into usable intelligence. Learn how to scale story collection without adding staff burden\, extract themes and insights efficiently\, and turn authentic member voices into strategic assets that inform marketing\, education\, advocacy\, and leadership decision-making. \n  \nLearning Objectives: \nIdentify scalable methods for capturing authentic member stories across events\, programs\, and advocacy initiatives without overloading staff.\n \nUnderstand how AI tools can extract themes\, insights\, and usable data from large volumes of video content to support strategy and reporting.\n \nDevelop a framework for activating member-generated content across marketing\, education\, advocacy\, and governance to increase engagement and organizational impact.\n \n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/from-content-to-intelligence-how-associations-can-turn-member-voices-into-actionable-insight-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98778551667
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Michael25-5.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
END:VCALENDAR