BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:UST Education
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230125T130000
DTEND;TZID=America/New_York:20230125T140000
DTSTAMP:20260403T171833
CREATED:20220927T203912Z
LAST-MODIFIED:20230113T214502Z
UID:10000223-1674651600-1674655200@usteducation.org
SUMMARY:W351: Long-lasting Change and Impact through the Power of Association Meetings
DESCRIPTION:COURSE DESCRIPTION: \nNow is the time to take the next step in elevating the Power of associations by leaving long-lasting impacts in destinations through their meetings. Whether we are talking about creating public awareness for a societal or health issue\, changing policies with local governments and policy makers or knowledge exchange and transfer in the association’s field of expertise\, our meetings can be the driver of change in local communities. Join us for an inspirational journey of discovery what some of the pioneers in creating intentional legacies have done to date! \n  \nLEARNING OBJECTIVES: \n\nLearn what some of the pioneers in creating intentional legacies have done to date.\nLearn the next step in elevating the Power of associations by leaving long-lasting impacts in destinations through their meetings.\nLearn how our meetings can be the driver of change in local communities when it comes to creating public awareness for a societal or health issue\, changing policies with local governments and policy makers or knowledge exchange and transfer in the association’s field of expertise.\n\n 
URL:https://usteducation.org/event/w351-long-lasting-change-and-impact-through-the-power-of-association-meetings/
LOCATION:https://zoom.us/j/91827528010
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/W351WS-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230124T110000
DTEND;TZID=America/New_York:20230124T120000
DTSTAMP:20260403T171833
CREATED:20220908T224104Z
LAST-MODIFIED:20231005T232455Z
UID:10000185-1674558000-1674561600@usteducation.org
SUMMARY:W325: Think Outside the AMS
DESCRIPTION:COURSE DESCRIPTION: \nThis course is designed to introduce attendees to a rapidly evolving shift in how associations build their IT ecosystems to best support their mission and their members.  We will explore various approaches\, grasp key concepts\, and examine practical examples of how various commercial off the shelf systems can talk to each other\, exchange information\, and work together\, with minimal technical expertise and headaches on your part. \n  \nLEARNING OBJECTIVES: \n\nExplore different AMS paradigms: Swiss army knife vs a box of specialized tools.\nLearn about different systems integrations approaches\, why you need them\, and what they do best.\nExplore some practical examples of integrations.\n\n 
URL:https://usteducation.org/event/w325-think-outside-the-ams/
LOCATION:https://zoom.us/j/93574500744
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/W325WS-1.png
ORGANIZER;CN="Michael Getter%2C CSM%2C CSPO%2C ITIL v4":MAILTO:mgetter@aam-us.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230119T130000
DTEND;TZID=America/New_York:20230119T140000
DTSTAMP:20260403T171833
CREATED:20221111T163959Z
LAST-MODIFIED:20240531T203431Z
UID:10000264-1674133200-1674136800@usteducation.org
SUMMARY:Best Practices for Microsoft Dynamics 365 Data Migration
DESCRIPTION:COURSE DESCRIPTION: \nWhen it’s time to move from your old ERP or accounting system to Microsoft Dynamics 365\, don’t be a digital hoarder. Contrary to popular belief\, you do not need every last byte of historical data from your old system to work effectively. Join us as we go over best practices for data migration so you can be strategic and save your organization a lot of time\, effort and money! \n  \nLEARNING OBJECTIVES: \n\nWhich areas of historical data should you migrate during an implementation?\nHow much historical data should you migrate?\nAt what point(s) in the implementation should you migrate historical data?\nWhat happens to the data that didn’t make the cut?
URL:https://usteducation.org/event/best-practices-for-microsoft-dynamics-365-data-migration/
LOCATION:https://zoom.us/j/93046009950
CATEGORIES:MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/11/AJ-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230118T130000
DTEND;TZID=America/New_York:20230118T140000
DTSTAMP:20260403T171833
CREATED:20221104T184114Z
LAST-MODIFIED:20231013T165240Z
UID:10000260-1674046800-1674050400@usteducation.org
SUMMARY:Important Steps to Take for a Smooth CRM Implementation Proccess
DESCRIPTION:COURSE DESCRIPTION: \nIn this session\, you will learn the top 10 reasons why customer relationship strategies\, and the technology that supports them\, often fail to meet expectations. Technology like “CRM” is often implemented misaligned with customer acquisition\, retention\, and advocacy business objectives\, In this session\, Chuck and JC share the primary reasons for this misalignment and offer recommendations for reducing digital friction and increasing congruency with revenue goals. You will learn about the importance of expectation management and identifying core business objectives for technology and innovation and the importance of human-centered design thinking in CRM engagements. This session also offers practical advice for organizations experiencing low adoption of CRM technology and companies that need to get CRM strategy and technology right. \n  \nLEARNING OBJECTIVES: \n\nIdentify the top 10 reasons why CRM efforts fail.\nLearn how to align stakeholders with the vision of CRM and Rev Ops (revenue operations) success.\nGain a better understanding of the practices that help align expectations and increase Customer Relationship Management Adoption.
URL:https://usteducation.org/event/important-steps-to-take-for-a-smooth-crm-implementation-proccess/
LOCATION:https://zoom.us/j/96586241017
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/11/Website-Graphics-December-whenever-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230117T130000
DTEND;TZID=America/New_York:20230117T140000
DTSTAMP:20260403T171833
CREATED:20221026T134451Z
LAST-MODIFIED:20230106T174608Z
UID:10000242-1673960400-1673964000@usteducation.org
SUMMARY:W366: Building Member Value in a Post Pandemic World
DESCRIPTION:COURSE DESCRIPTION: \nJoin Pete Zimek\, CEO of Novi AMS for a deep dive into how the pandemic has affected our organizations… and how associations are emerging from the pandemic to serve members in smarter\, leaner\, and more mission-focused ways. We’ll start with an examination of membership trends and finish with a group discussion of the paradigm shifts needed to create the future. \n  \nLEARNING OBJECTIVES: \n\n\nIdentify the leadership traits that served their organizations well during the pandemic and how they may continue to spark innovation moving forward.\nThink more creatively and more intentionally when developing everyday member outreach programs.\nRecenter members and membership staff on the “why” of the organization.
URL:https://usteducation.org/event/w366-building-member-value-in-a-post-pandemic-world/
LOCATION:https://zoom.us/j/95605387837
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/Website-Graphics-December-June-2023.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230117T110000
DTEND;TZID=America/New_York:20230117T120000
DTSTAMP:20260403T171833
CREATED:20220906T165523Z
LAST-MODIFIED:20231013T173126Z
UID:10000181-1673953200-1673956800@usteducation.org
SUMMARY:How to Boost Member Engagement For Your Association
DESCRIPTION:COURSE DESCRIPTION: \nAre your members truly engaged? Typical measures of engagement – such as email open and click-through metrics\, social media interactions and website visits – are indicators of general activity\, and not necessarily true member engagement. Real engagement happens when members get to use their voices\, early and often! It’s time to level up your member interactions throughout the year by making your engagement about the member (and not their passive data). \n  \nLEARNING OBJECTIVES: \n\nUnderstand the connection between member insights (what the association knows about its members) and member engagement (action\, attention and long-term commitment).\nConsider a more frequent use of the Voice of the Member as a key indicator of engagement for their association.\nEvaluate their current technology stack for member listening capabilities.\n\n 
URL:https://usteducation.org/event/how-to-boost-member-engagement-for-your-association/
LOCATION:https://zoom.us/j/94910622708
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Brianne-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230112T130000
DTEND;TZID=America/New_York:20230112T140000
DTSTAMP:20260403T171833
CREATED:20221003T190746Z
LAST-MODIFIED:20230106T160129Z
UID:10000229-1673528400-1673532000@usteducation.org
SUMMARY:W358: Data Analytics Maturity Model: What’s Your Score & What’s Next?
DESCRIPTION:COURSE DESCRIPTION: \nAre data and analytics starting to sound like buzz words? How can associations truly put their data to work? Use a Data Analytics Maturity Model to help you understand your organization’s current state and learn concrete steps you can take to advance your organization’s path to more data-driven decision making. Identify how you compare to your peers in categories such as data culture\, architecture\, leadership\, process\, and more.  \n  \nLEARNING OBJECTIVES: \n\nLearn how to understand your organization’s current state and learn concrete steps you can take to advance your organization’s path to more data-driven decision making.\nLearn how associations truly put their data to work.\nLearn how you compare to your peers in categories such as data culture\, architecture\, leadership\, process\, and more. 
URL:https://usteducation.org/event/w358-data-analytics-maturity-model-whats-your-score-whats-next/
LOCATION:https://zoom.us/j/95373737158
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/Website-Graphics-December-June-2023-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230112T110000
DTEND;TZID=America/New_York:20230112T120000
DTSTAMP:20260403T171833
CREATED:20220804T165510Z
LAST-MODIFIED:20230526T151749Z
UID:10000149-1673521200-1673524800@usteducation.org
SUMMARY:W297: Understanding The Difference Between Lead And Demand Generation
DESCRIPTION:COURSE DESCRIPTION: \nThere’s a tendency to use lead gen and demand gen interchangeably\, yet they are unique tactics that stand on their own when it comes to the buyers journey. \nJoin us as we break down the differences between both processes\, and the strategy and technology that fuels both efforts and learn how to identify what association need to focus on. \n  \nLEARNING OBJECTIVES: \n\nLearn how to understand the differences between lead gen and demand gen\nLearn how to identify what tactics can be used to drive both types of campaigns\nLearn how to understand the type of technology and data needed to deliver each type of campaign\n\n 
URL:https://usteducation.org/event/w297-understanding-the-difference-between-lead-and-demand-generation/
LOCATION:https://zoom.us/j/96154443823
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/03/Maneesha-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230111T130000
DTEND;TZID=America/New_York:20230111T140000
DTSTAMP:20260403T171833
CREATED:20220804T151055Z
LAST-MODIFIED:20230915T233502Z
UID:10000134-1673442000-1673445600@usteducation.org
SUMMARY:W271: Member Segmentation: The Key to Affordable and Effective Hybrid Events
DESCRIPTION:COURSE DESCRIPTION: \nDuring the pandemic associations pivoted to virtual events as a means to connect and educate members.  As we learn to live with COVID we are now all back to physical\, in-person events\, but are left with the challenge that the average association only gets 15% of members to their annual conference.  How do we affordably implement hybrid to reach a larger audience and ensure that our best content doesn’t miss 85% of our members?  This webinar will discuss the different hybrid models that are emerging to balance cost and workload while addressing the needs of delivering to a much larger audience. \n  \nLEARNING OBJECTIVES: \n\nHow member segmentation can help you plan for hybridizing a conference\nHybrid models that work without blowing the budget or your teams capacity\nUsing event content strategically\, all year long
URL:https://usteducation.org/event/w271-member-segmentation-the-key-to-affordable-and-effective-hybrid-events/
LOCATION:https://zoom.us/j/95977460352
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Marketing/Member Engagement,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/RECENT-websiteemail-Graphics-1200X600-px-28.png
ORGANIZER;CN="Dan Stevens":MAILTO:dan.stevens@talewinddigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230110T130000
DTEND;TZID=America/New_York:20230110T140000
DTSTAMP:20260403T171833
CREATED:20220915T121150Z
LAST-MODIFIED:20240531T204719Z
UID:10000197-1673355600-1673359200@usteducation.org
SUMMARY:Tips for Growing Social Media Following | Top Factors
DESCRIPTION:COURSE DESCRIPTION: \nRight now\, raise your hand if you’ve ever wondered if you’re posting on social media at the right time and post enough. \nDon’t worry; you’re not alone\, as has plagued marketers since the dawn of social media. \nDuring this session\, we will discuss the correct number of posts to publish daily and their impact on each social media channel. \n  \nLEARNING OBJECTIVES: \n\nLearn the correct numbers of posts to publish daily.\nLearn the impact your posts have on each social media channel.\nLearn the right and wrong times to make your posts.\n\n 
URL:https://usteducation.org/event/tips-for-growing-social-media-following-top-factors/
LOCATION:https://zoom.us/j/97364259941
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Data Management,Data Management,Marketing
ORGANIZER;CN="Jon Rivers":MAILTO:jon@marketeery.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230110T110000
DTEND;TZID=America/New_York:20230110T120000
DTSTAMP:20260403T171833
CREATED:20221028T172401Z
LAST-MODIFIED:20240531T204732Z
UID:10000253-1673348400-1673352000@usteducation.org
SUMMARY:W370: Why Online Community is Your Association's Future: Changing how we Work & Connect (Part 1)
DESCRIPTION:COURSE DESCRIPTION: \nOnline communities are tremendous wellsprings of innovation. They give every association an always-accessible presence\, moving ahead of magazines or newsletters as the most valued member benefit.  When your online community fosters a genuine sense of belonging\, it becomes core to your members’ professional identity.  Association members are emerging from the pandemic with a significantly higher level of technical proficiency\, giving membership-based organizations the opportunity to reassess and reimagine how online community can become a predictable core growth engine.   \n  \nLEARNING OBJECTIVES: \n\n\nLearn techniques to foster a spirit of generosity within your online community. \nLearn options to transform mentorship in your industry. \nLearn how to create year-round engagement opportunities for your exhibitors and partners.
URL:https://usteducation.org/event/w370-why-online-community-is-your-associations-future-changing-how-we-work-connect-part-1/
LOCATION:https://zoom.us/j/94169296785
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Culture/Communication,Data Management,Marketing,Marketing/Member Engagement
ORGANIZER;CN="Sandra Nam":MAILTO:sandra@qiqochat.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221220T130000
DTEND;TZID=America/New_York:20221220T140000
DTSTAMP:20260403T171833
CREATED:20221028T193817Z
LAST-MODIFIED:20240531T203922Z
UID:10000256-1671541200-1671544800@usteducation.org
SUMMARY:Business Central vs Dynamics 365: Which is Right for Me?
DESCRIPTION:COURSE DESCRIPTION: \nAn overview of differences and similarities between Dynamics GP and Business Central (BC) functionality that affects how accounting users work. \n  \nLEARNING OBJECTIVES: \n\nUnderstand the advantages of Dimensions in BC over segmented GL Accounts in GP\nLearn why Posting Groups are preferred by auditors but may disappoint a few users\nSee why Customer\, Vendor\, Item and Employee Templates are almost as good as Classes\nUncover the power of the BC General Journal that GP can never match\nLearn why BC is in a better position to meet the needs of a global economy
URL:https://usteducation.org/event/business-central-vs-dynamics-365-which-is-right-for-me/
LOCATION:https://zoom.us/j/93461788129
CATEGORIES:MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-19.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221220T111500
DTEND;TZID=America/New_York:20221220T121500
DTSTAMP:20260403T171833
CREATED:20221013T215316Z
LAST-MODIFIED:20240531T205450Z
UID:10000239-1671534900-1671538500@usteducation.org
SUMMARY:Multichannel Selling: Implications on Sales Tax Obligations
DESCRIPTION:COURSE DESCRIPTION: \nLearn how to help your business navigate the myriad tax obligation considerations when selling through multiple channels. \n  \nLEARNING OBJECTIVES: \n\nLearn how the acceleration of multichannel selling has affected retail businesses.\nSales tax considerations to keep in mind when selling through the most common channels.\nLearn how multichannel sales impact economic nexus.\nLearn the five steps to proper sales tax compliance.
URL:https://usteducation.org/event/multichannel-selling-implications-on-sales-tax-obligations/
LOCATION:zoom.us/j/93461788129
CATEGORIES:Accounting,Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Budgeting,Business Strategy,Business Strategy,Finance,Finance,Tax
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/W364WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221220T100000
DTEND;TZID=America/New_York:20221220T110000
DTSTAMP:20260403T171833
CREATED:20221011T195651Z
LAST-MODIFIED:20230217T160813Z
UID:10000236-1671530400-1671534000@usteducation.org
SUMMARY:W361: Reputation Risk as Part of Your Cybersecurity Program
DESCRIPTION:COURSE DESCRIPTION: \nHas your website domain been blacklisted without your knowledge? Are visitors not coming to your site because it’s flagged as unsafe? Are your donor lists being shared on the dark web? Learn the best practices for monitoring and protecting your organization’s most valuable asset: your reputation. Understanding your reputation risk goes way beyond just googling your company name. In this session\, we will cover the many ways your online reputation can be compromised and offer recommended tools available for monitoring these risks. We will also discuss remediation steps for addressing any issues uncovered. \n  \nLEARNING OBJECTIVES: \n\nLearn best practices for managing your online reputation.\nLearn recommended tools for monitoring reputation risk and how to remedy issues identified.\nLearn how reputation risk fits into an ongoing cybersecurity program.
URL:https://usteducation.org/event/w361-reputation-risk-as-part-of-your-cybersecurity-program/
LOCATION:zoom.us/j/93461788129
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/W361WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221215T130000
DTEND;TZID=America/New_York:20221215T140000
DTSTAMP:20260403T171833
CREATED:20221003T210133Z
LAST-MODIFIED:20231013T171738Z
UID:10000232-1671109200-1671112800@usteducation.org
SUMMARY:Survey Design Best Practices: Actionable Strategies & Insights
DESCRIPTION:COURSE DESCRIPTION: \nSurveys are the least demanding\, most scalable way to collect insights about your members. And if you’re not surveying them regularly\, everything your association does—from communications to program design—is merely guesswork. This age-old method can be understated today—but the survey is alive and well in the array of modern marketing technology.   \nThe good news? Surveys are cheap and easy. The bad news? Surveys are cheap and easy. Because surveys are so simple to write and distribute\, most associations ask bad questions (inevitably leading to bad data). It’s easy to conduct surveys so quietly flawed that they deliver inaccurate\, biased\, useless insights. If your surveys aren’t carefully crafted\, you’ll end up with untrustworthy results. In this session\, you’ll become a survey savant by learning modern strategies to create\, distribute\, and analyze member surveys. More importantly\, you’ll learn the common pitfalls to avoid in the science of survey building so you can take full advantage of this dynamic way to collect member insights. \n  \nLEARNING OBJECTIVES: \n\nLearn the six principles of good survey design.\nLearn how to create a survey strategy that collects the data you actually need.\nLearn how to analyze the data objectively so you can make meaningful changes in your organization.
URL:https://usteducation.org/event/survey-design-best-practices-actionable-strategies-insights/
LOCATION:https://zoom.us/j/97797509494
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/W355WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221214T150000
DTEND;TZID=America/New_York:20221214T160000
DTSTAMP:20260403T171833
CREATED:20220915T121227Z
LAST-MODIFIED:20231013T170510Z
UID:10000199-1671030000-1671033600@usteducation.org
SUMMARY:SEO Duplicate Content Check: Why Its Important?
DESCRIPTION:COURSE DESCRIPTION: \nGoogle does not like duplicate content and often penalizes pages and websites with duplicate content.  \n  \nLEARNING OBJECTIVES: \n\nLearn what duplicate content is.\nLearn how to fix it when duplicate content is published.\nLearn how to ensure your rankings are not affected by your content.
URL:https://usteducation.org/event/seo-duplicate-content-check-why-its-important/
LOCATION:https://zoom.us/j/97095323274
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/06/Jon-1.png
ORGANIZER;CN="Jon Rivers":MAILTO:jon@marketeery.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221213T150000
DTEND;TZID=America/New_York:20221213T160000
DTSTAMP:20260403T171833
CREATED:20221027T171906Z
LAST-MODIFIED:20221206T172011Z
UID:10000246-1670943600-1670947200@usteducation.org
SUMMARY:W362: Successful Recruiting\, Hiring and Onboarding in a Remote or Hybrid Environment
DESCRIPTION:COURSE DESCRIPTION: \nThere’s no doubt about it. The COVID-19 pandemic changed the workplace forever. Now defined by flexibility – either remote\, hybrid\, or part-time – building and retaining a robust workforce presents new opportunities and challenges for employers. How you adapt your screening\, recruiting\, and retention processes will play a vital role for years to come. So\, what do you\, as an employer\, need to know to navigate this “new normal” for your business?  \nAt FlexProfessionals\, we have been experts and advocates for flexibility long before the pandemic made it mainstream\, helping 800+ non-profits\, associations and other businesses redefine their workplaces to incorporate flexibility. Let’s dig into how to utilize flexibility as a strategic tool in the war for talent and gain insights on how you can employ flexible positions to reach an untapped\, gender diverse group of job seekers. \n  \nLEARNING OBJECTIVES: \n\nUnderstand how the recruiting power has shifted post-pandemic.\nLearn how to integrate and embrace flexibility into your recruiting process as a long-term strategy\, rather than a reaction to post-pandemic trends.\nDevelop concrete strategies for successfully onboarding remote and hybrid workers\, including creating a sense of belonging.
URL:https://usteducation.org/event/w362-successful-recruiting-hiring-and-onboarding-in-a-remote-or-hybrid-environment/
LOCATION:https://zoom.us/j/97890511676
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-20.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221208T150000
DTEND;TZID=America/New_York:20221208T160000
DTSTAMP:20260403T171833
CREATED:20220915T121159Z
LAST-MODIFIED:20221208T143958Z
UID:10000198-1670511600-1670515200@usteducation.org
SUMMARY:B143: SEO has Changed. Learn About Google’s Algorithms and How to Optimize Your Website and Social Media
DESCRIPTION:COURSE DESCRIPTION: \nDon’t miss this session if you want to learn more about SEO. Discover how to adjust to the ever-changing Google algorithms that help you show up in searches. \n  \nLEARNING OBJECTIVES: \n\nLearn changes from Google that you should know about.\nLearn how to do On-Page and Off-Page SEO.\nLearn how to amplify your blog’s relevance and ranking.\nLearn how Social Media impacts SEO.\n\n 
URL:https://usteducation.org/event/b143-seo-has-changed-learn-about-googles-algorithms-and-how-to-optimize-your-website-and-social-media/
LOCATION:https://zoom.us/j/98186300646
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/RECENT-websiteemail-Graphics-1200X600-px-25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221207T130000
DTEND;TZID=America/New_York:20221207T140000
DTSTAMP:20260403T171833
CREATED:20221010T190519Z
LAST-MODIFIED:20221012T193312Z
UID:10000233-1670418000-1670421600@usteducation.org
SUMMARY:W363: Seemingly Limitless\, Unapologetic\, Member Resources — Expand Your Content's Reach and Elevate Your Brand
DESCRIPTION:COURSE DESCRIPTION: \nYour organization has curated knowledge\, gathered over many years\, in the form of text\, PDFs\, white papers\, videos\, products… Put this content to work — retaining the members you’ve got and attracting prospects not yet in the fold. Many organizations do a poor job showcasing all of the good “stuff” in their arsenal — join us to discuss our best tips and advice for ‘getting it all out there’ in a dynamic and engaging ways which will keep ’em coming back again and again. \n  \n\n\n\n\n\nLEARNING OBJECTIVES: \n\n\n\nLearn the distinction of having well written/SEO-friendly (another session) and discoverable/organized (this session) content.\nLearn how content visualizations can ‘up’ your engagement game and drive discovery across all your bases of knowledge.\nLearn tips for understanding what your “customers” want and to ensure you’re delivering the right content to the right people at the right time.\n\n 
URL:https://usteducation.org/event/w363-seemingly-limitless-unapologetic-member-resources-expand-your-contents-reach-and-elevate-your-brand/
LOCATION:zoom.us/j/98123898580
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221207T110000
DTEND;TZID=America/New_York:20221207T120000
DTSTAMP:20260403T171833
CREATED:20221003T185642Z
LAST-MODIFIED:20221111T205949Z
UID:10000228-1670410800-1670414400@usteducation.org
SUMMARY:W359: Small Budget\, Big Impact: Affordable Ways to Level-Up Marketing
DESCRIPTION:COURSE DESCRIPTION: \nToday\, it IS possible to make a tremendous\, polished\, professional impact through your marketing initiatives with only a modest marketing budget. Discover budget-friendly techniques and tools that are truly within reach\, even if your annual marketing campaign budget doesn’t expand beyond four digits. \n  \nIf you’re a small- to mid-sized association\, it’s to be expected that your marketing budget is right-sized and therefore not huge. For many associations\, cost and human resources have historically been barriers to adopting “best practices” in strategic marketing and communications. Likewise\, the old adage does still hold true – you have to spend money to make money. Fortunately\, today\, it’s possible to make a tremendous\, polished\, professional impact through your marketing initiatives with only a modest marketing budget. \n  \nIn this session\, you’ll learn about techniques and tools that are truly within reach\, even if your annual marketing campaign budget doesn’t expand beyond four digits. In this interactive session\, we will showcase real examples in action\, as we highlight some of the tools and techniques that help low-cost campaigns generate high-impact returns. Participants will also gain access to a hot list of low-cost marketing ideas\, templates\, and resources that make a huge impact. \n  \nLEARNING OBJECTIVES: \n\nLearn how to develop and implement a marketing plan and budget that delivers “big-impact” results from smaller budgets.\nLearn how to apply strategies and tactics to build and execute successful marketing campaigns with limited budgets.\nParticipants will gain access to a list of techniques and tools that have been vetted to help them in their quest to deliver maximum impact with minimal investment through marketing.\n 
URL:https://usteducation.org/event/w359-small-budget-big-impact-affordable-ways-to-level-up-marketing/
LOCATION:https://zoom.us/j/96282017798
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-16.png
ORGANIZER;CN="Jemilah Senter":MAILTO:jemilah@senterpoint.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221206T150000
DTEND;TZID=America/New_York:20221206T160000
DTSTAMP:20260403T171833
CREATED:20220912T202347Z
LAST-MODIFIED:20221007T210329Z
UID:10000190-1670338800-1670342400@usteducation.org
SUMMARY:W337: Why Associations Should Stop Planning Events and Start Designing Experiences
DESCRIPTION:COURSE DESCRIPTION: \nIt is an understatement to say that 2020 and most of 2021 was disruptive to all facets of our lives. When it came to meetings and events\, which historically relied heavily on in-person interaction\, it was a time of change and lessons learned. Now that we are returning to in-person events\, it is imperative that our associations don’t fall back on history and habit. Learn what it takes to design experiences rather than simply planning events. From meeting design to stakeholder engagement\, the landscape has changed—is your association ready? \n  \nLEARNING OBJECTIVES: \n\nLearn what it takes to design experiences rather than simply planning events.\nLearn how the landscape has changed from meeting design to stakeholder engagement. \nLearn how to not fall back on history and habits now that we are returning to in-person events. \n\n 
URL:https://usteducation.org/event/w337/
LOCATION:https://zoom.us/j/91204889122
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/124.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221205T130000
DTEND;TZID=America/New_York:20221205T140000
DTSTAMP:20260403T171833
CREATED:20221028T190443Z
LAST-MODIFIED:20221116T215537Z
UID:10000255-1670245200-1670248800@usteducation.org
SUMMARY:W372: Growing your 365 Community
DESCRIPTION:COURSE DESCRIPTION: \nMembership is about more than attending an annual event and receiving a newsletter. It’s about finding connections and educational content that advance your business objectives. There are many ways to build a year-round community to connect members to members and buyers to sellers. Making human connection needs the heart of your digital efforts and pulling insights from your data. This team of forward-thinkers will share what they have learned to support your growth\, from strategic design to execution. \n  \nLEARNING OBJECTIVES: \n\nExplore what ‘365 connection’ means to your unique community.\nDiscover the opportunities for growth when you engage consistently and meaningfully.\nCompile a list of ideas you can prototype with your own organization.
URL:https://usteducation.org/event/w372-growing-your-365-community/
LOCATION:https://zoom.us/j/93201390194
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-18.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221201T100000
DTEND;TZID=America/New_York:20221201T110000
DTSTAMP:20260403T171833
CREATED:20220830T155637Z
LAST-MODIFIED:20240531T212416Z
UID:10000173-1669888800-1669892400@usteducation.org
SUMMARY:B141 : What is the Return on Investment (ROI) from Utilizing Asset Maintenance / Asset Management Software
DESCRIPTION:COURSE DESCRIPTION: \nBy the end of 2023\, 82% of enterprise decision makers will need to make critical decisions regarding the management of their enterprise assets. As organizations shift to more digitalized business models\, choosing the correct Enterprise Asset Management (EAM) system is key to their success. During this session\, you will learn how an intuitive asset management and maintenance solution can streamline maintenance work processes\, extend asset lifecycle\, reduce operational costs—and boosts overall efficiency. \n  \nLEARNING OBJECTIVES: \n\nUnderstand why an Enterprise Asset Management solution is so important to your customers and the ROI you can achieve.\nLearn why user adoption is key to the success of any asset management system and how to identify the winning features to make that happen.\nLearn how to identify asset management opportunities based on different verticals and how to evolve the solution as the business grows.
URL:https://usteducation.org/event/what-is-the-return-on-investment-roi-from-utilizing-asset-maintenance-asset-management-software/
LOCATION:https://zoom.us/j/92119426840
CATEGORIES:MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/B141WS-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221130T144500
DTEND;TZID=America/New_York:20221130T154500
DTSTAMP:20260403T171833
CREATED:20221027T164919Z
LAST-MODIFIED:20221027T182953Z
UID:10000245-1669819500-1669823100@usteducation.org
SUMMARY:S304: Cybersecurity Fundamentals for 501C Executives
DESCRIPTION:COURSE DESCRIPTION: \nThe threats\, risks\, and potential solutions within cybersecurity are changing faster than any other area of technology.  As critical as this topic is for an organization’s future and brand reputation\, it is one of the least understood by executives.  This session does away with the tech-talk and explains the must-know facts about cybersecurity risks\, what executives need to understand\, what questions to ask\, and how to ensure your IT team is headed in the right direction at an adequate pace. \n  \nLEARNING OBJECTIVES: \n\nLearn what’s driving a surge in cybersecurity incidents.\nLearn what your greatest risk is.\nLearn how you can understand if IT is doing the right thing.\nLearn how to know if you are doing enough.
URL:https://usteducation.org/event/s304-cybersecurity-fundamentals-for-501c-executives/
LOCATION:https://zoom.us/j/92730590753
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-7.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221130T133000
DTEND;TZID=America/New_York:20221130T143000
DTSTAMP:20260403T171833
CREATED:20221011T201219Z
LAST-MODIFIED:20221103T194929Z
UID:10000237-1669815000-1669818600@usteducation.org
SUMMARY:S303: How to Craft a Compelling Story for Your Organization Using Financial Footnotes and Forms (990)
DESCRIPTION:COURSE DESCRIPTION: \nThere is  more to your nonprofit than just the numbers on your 990 and financial statements.  Sophisticated donors often delve deeper than just the numbers before making contributions.  Learning to tell your organization’s story via IRS 990 and the financial statement footnotes is significant to your organization’s success. \n  \nLEARNING OBJECTIVES: \n\nLearn to use the 990 to tell the story.\nLearn to use the financial statement footnotes to tell the story.\nLearn to work cross-department to develop the story.
URL:https://usteducation.org/event/s303-how-to-craft-a-compelling-story-for-your-organization-using-financial-footnotes-and-forms-990/
LOCATION:https://zoom.us/j/92730590753
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-9.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221130T111500
DTEND;TZID=America/New_York:20221130T121500
DTSTAMP:20260403T171833
CREATED:20221031T184311Z
LAST-MODIFIED:20221115T133746Z
UID:10000259-1669806900-1669810500@usteducation.org
SUMMARY:S302: 5 Steps To Selling Your Board of Directors on Your Required Technology Spend
DESCRIPTION:COURSE DESCRIPTION: \nConvincing the board to invest money\, time and resources in technology is no small feat. It can be a nerve-racking task to have just one chance to present to not one\, but multiple people\, on the value of a technology upgrade to the organisation. How can you get the board on your side? There are two components to this challenge. In this session\, I will discuss best practices for the board meeting itself. We will review the specific steps you should take before the board meeting even occurs\, both while preparing a presentation and speaking with board members privately. \n  \nLEARNING OBJECTIVES: \n\nLearn how to detail how managed IT services will affect your budget\nLearn how to articulate the ongoing value of IT services\nLearn how to provide the correct documentation to support your proposals.
URL:https://usteducation.org/event/s302-5-steps-to-selling-your-board-of-directors-on-your-required-technology-spend/
LOCATION:zoom.us/j/92730590753
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-14.png
ORGANIZER;CN="Ali Niroo":MAILTO:ali@bpt3.net
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221130T100000
DTEND;TZID=America/New_York:20221130T154500
DTSTAMP:20260403T171833
CREATED:20221025T215500Z
LAST-MODIFIED:20221118T155522Z
UID:10000241-1669802400-1669823100@usteducation.org
SUMMARY:WINTER SYMPOSIUM\, Washington D.C. (In-person)
DESCRIPTION:Join us in Washington\, D.C. for an in-person one day only event! \n\n\n\n(for Associations & Nonprofit Professionals) \nWe have combined four dynamic sessions for an in-person one day event to learn\, earn\, & network with your peers.\nFOCUS: Finance | Tech | Strategy\n\nWednesday\, November 30th\n10:00 AM – 3:45 PM @Clydes Restaurant; Gallery Place\n3:45 PM – 5PM and beyond…Happy Hour\nLEADERSHIP AWARDS will be presented for selected Association professionals\nRegistration:  $25 (includes 4 sessions\, lunch & Happy Hour) You will be invoiced after registration. \nUp to 4 CPE/CAE Credits\n\n\n\n\n\nSession Details\nSession 1: Non-Profit Strategic Plans – Best Practices & Key Pitfalls \nInstructors: David Keen\, CFO Business Development at American Physical Therapy Association; Jennifer Brearey\, Chief Financial and Operating Officer at AdvaMed \n  \nSession 2: 5 Steps To Selling Your Board of Directors on Your Required Technology Spend \nInstructor: Ali Niroo; Managing Partner; BridgePointe Technologies \n  \nSession 3: How to Craft a Compelling Story for Your Organization Using Financial Footnotes and Forms (990) \nInstructor: Rob Eby\, CPA\, CGMA\, Experienced Accountant of Nonprofit Organizations\, Partner at Aronson LLC; Stacy Cullen\, Tax Director\, Aronson LLC \n  \nSession 4: Cybersecurity Fundamentals for 501C Executives \nInstructor: Brian Scott\, President\, CIO\, ClearTone Consulting LLC \n 
URL:https://usteducation.org/event/winter-symposium-washington-d-c-in-person/
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221130T100000
DTEND;TZID=America/New_York:20221130T110000
DTSTAMP:20260403T171833
CREATED:20221027T181712Z
LAST-MODIFIED:20231013T171306Z
UID:10000247-1669802400-1669806000@usteducation.org
SUMMARY:Best Practices For Puting Together a Nonprofit Strategic Plan
DESCRIPTION:COURSE DESCRIPTION: \nAssociations of all shapes and sizes engage in strategic planning that often results the creation of a multi-year strategic plan. A meaningful strategic plan sets the Association’s priorities and focuses the leadership and staff on execution of those priorities.  Many associations are so focused on the creation of the plan itself that the plan loses meaning and often aren’t executed. Through the implementation of best practices and the avoidance of common pitfalls every organization can create a meaningful strategic plan through a process that is right sized to fit their organization. \n  \nLEARNING OBJECTIVES: \n\nUnderstand key factors in developing and communicating a strategic plan.\nDiscussion on the impact your board composition can have on your strategic plan design and funding.\nDiscuss different ways strategic plans are funded.
URL:https://usteducation.org/event/best-practices-for-puting-together-a-nonprofit-strategic-plan/
LOCATION:https://zoom.us/j/92730590753
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-15.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221129T110000
DTEND;TZID=America/New_York:20221129T120000
DTSTAMP:20260403T171833
CREATED:20221003T205014Z
LAST-MODIFIED:20230403T202558Z
UID:10000231-1669719600-1669723200@usteducation.org
SUMMARY:W352: The High Life and Dangers of an Undercover Member Forum
DESCRIPTION:COURSE DESCRIPTION: \nLearn how to go undercover to review association website pages and the results of voicemails\, emails\, and contact-us forms. You will be trained as an undercover member to understand what these experiences and interactions can be within any organization through the perspective of an association member. Learn what to look for that may be confusing\, unclear\, or outdated for your members and prospective members. Additionally\, in this highly engaging session\, you will be challenged with examples and illustrations to elevate the member and event attendee experience. \n  \nLEARNING OBJECTIVES: \n\nLearn how to see member engagement points through the perspective of a new member\nLearn how to partner with others and target areas for review in a timely manner\nLearn how to energize and get total staff buy-in for an improved overall member experience 
URL:https://usteducation.org/event/w352-the-high-life-and-dangers-of-an-undercover-member-forum/
LOCATION:https://zoom.us/j/92886744244
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/Alfred-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221122T110000
DTEND;TZID=America/New_York:20221122T123000
DTSTAMP:20260403T171833
CREATED:20221011T194126Z
LAST-MODIFIED:20231013T171022Z
UID:10000235-1669114800-1669120200@usteducation.org
SUMMARY:Understanding the Digital Ecosystem: Using New Technology
DESCRIPTION:COURSE DESCRIPTION: \nLike most associations\, for decades ASAE has had a traditional technology\, AMS-centered stack as the core of their business systems infrastructure. Two years ago\, ASAE started to explore alternatives to the traditional model\, and now in 2022 are beginning the rollout of a new suite of tools that will transform and modernize the organization. Key to this transformation includes embracing an ecosystem approach to software: use purpose-built tools\, connected together\, focusing on the member experience.\n \nIn this session\, we’ll explore the key components of ASAE’s new technology stack including the Member Data Platform (MDP)\, Integration Platform as a Service (iPaaS)\, eCommerce platform\, and other cloud-based solutions. \n  \nLEARNING OBJECTIVES: \n\n\nUnderstand the core components of a digital ecosystem approach.\nLearn about the use of iPaaS technology to enable integrations and the MDP for member data management.\nSee ASAE’s solution architecture and learn why they are pursuing a non-traditional approach.\nExplore the idea of a phased approach to a digital infrastructure rollout.
URL:https://usteducation.org/event/understanding-the-digital-ecosystem-using-new-technology/
LOCATION:https://zoom.us/j/98579866848
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/W357WS.png
END:VEVENT
END:VCALENDAR