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DTSTART;TZID=America/New_York:20221026T130000
DTEND;TZID=America/New_York:20221026T143000
DTSTAMP:20260403T160023
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UID:10000179-1666789200-1666794600@usteducation.org
SUMMARY:W324: Think Outside the AMS
DESCRIPTION:COURSE DESCRIPTION: \nMember expectations continue to rise while association staff time is stretched thin. Join us for an interactive session exploring how to automate your digital ecosystem so that staff can deliver more member value in less time. \nNo matter how hard an AMS tries\, it can’t be all things to all people. That’s ok. With the explosion of cloud technology\, there have never been more options for organizations to streamline their operations while enhancing the member experience. The ASAE tech community calls this the “best in class” approach – finding software that fits your needs and integrating it in a seamless way with your AMS. \nThis session isn’t just for the techies… it’s designed to empower anyone who is thinking that “there must be a better way.” \n  \nLEARNING OBJECTIVE: \n\nLearn how to evaluate their organization’s approach to association software\, distinguishing between an “all in one” versus a “best in class” strategy\,\nLearn how to translate often intimidating technical terminology surrounding APIs and SSOs into real-world concepts that can be implemented in their organization\, and\nLearn how to evaluate association software options for their ability to streamline staff work and improve the overall experience for members.\n\n 
URL:https://usteducation.org/event/w324-building-member-value-in-a-post-pandemic-world/
LOCATION:https://zoom.us/j/93002589792
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/100.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221026T110000
DTEND;TZID=America/New_York:20221026T123000
DTSTAMP:20260403T160023
CREATED:20220915T130034Z
LAST-MODIFIED:20221017T193734Z
UID:10000202-1666782000-1666787400@usteducation.org
SUMMARY:W342: Caveat Emptor: Becoming a Responsible Consumer of Research
DESCRIPTION:COURSE DESCRIPTION: \nAssociation execs consume – and produce – a lot of research in our day-to-day work\, but most of us don’t have formal training in research. A lot of the language of research programs– p-values and confidence intervals and margins of error – can be pretty jargony\, and some of the concepts behind what makes for good (or less good) research can be challenging for people who haven’t had the opportunity to take a graduate level methods course. \nHow can you be sure that the research you’re using or sponsoring is giving you the insight you need to make good decisions? How can you protect your association’s reputation as a trusted source of unbiased information for the profession or industry you serve? \nJoin Elizabeth Engel and Polly Karpowicz for a webinar based on their recently-released whitepaper\, where they will share a plain-language review of key concepts and approaches in consuming and sponsoring research so you don’t have to “beware” and can be confident that you’re setting yourself\, your association\, your members and other stakeholders\, and the people in the profession or industry your association serves up for success in making data-informed decisions that will allow you to achieve your most important goals and solve your most pressing problems. \n  \nLEARNING OBJECTIVES: \n\nParticipants will develop a working knowledge of key concepts in defining research questions\, choosing data collection methods\, designing research instruments\, collecting data\, and interpreting and reporting results.\nParticipants will learn about the types of methodological bias that can creep into research projects and the steps they can take to ameliorate them.\nParticipants will hear case studies of associations running efficient\, effective research programs.\n\n 
URL:https://usteducation.org/event/w342-caveat-emptor-becoming-a-responsible-consumer-of-research/
LOCATION:https://us02web.zoom.us/j/85455500615
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/RECENT-websiteemail-Graphics-1200X600-px-8.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221025T130000
DTEND;TZID=America/New_York:20221025T143000
DTSTAMP:20260403T160023
CREATED:20220829T172003Z
LAST-MODIFIED:20221027T182335Z
UID:10000170-1666702800-1666708200@usteducation.org
SUMMARY:W320: Association/Nonprofit Board of Directors: Governance\, Risk Management & Training
DESCRIPTION:GKG Law’s Rich Bar will be the instructor for a U.S. Transactions Corp. webinar on October 25\, 2022. Rich’s webinar\, Association/Nonprofit Board of Directors: Governance\, Risk Management & Training\, is targeted to CEOs\, COOs and CFOs. Attendees will learn how to better equip board members and directors for success in their roles; how to ensure the board continuously works to promote and obtain the mission of the organization; fiduciary duty considerations and challenges; and appropriate conflict of interest management. Further course description can be found below. \nOne of the most important components of an association CEO/COO/CFO’s demanding role involves serving as a day-to-day conduit to the board. Boards comprised solely of volunteers sometimes don’t receive the comprehensive training needed to perform successfully. Too often\, volunteer board directors don’t understand the full spectrum of fiduciary\, contractual and legal duties associated with their role\, or the risks and responsibilities involved when a perceived or actual conflict of interest arises. As a CEO/COO/CFO\, what steps can be taken to avoid these potentially critical issues? \n  \nLearning Objectives \n  \n\nLearn how to better equip board members for success in their roles through training and communication.\nLearn how to educate volunteer board members to understand their fiduciary\, contractual and legal duties associated with their role\nUnderstand what steps can be taken as a C-Level executive to avoid potential critical issues around board governance.
URL:https://usteducation.org/event/w320-association-nonprofit-board-of-directors-governance-risk-management-training/
LOCATION:https://zoom.us/j/93180591922
CATEGORIES:ASSOCIATIONS & NONPROFITS
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221025T110000
DTEND;TZID=America/New_York:20221025T123000
DTSTAMP:20260403T160023
CREATED:20220804T164958Z
LAST-MODIFIED:20220920T212013Z
UID:10000148-1666695600-1666701000@usteducation.org
SUMMARY:W289: The Value Of Emotional Intelligence – How To Be More And Get More From Yourself And Business Relationships
DESCRIPTION:COURSE DESCRIPTION: \nIn today’s climate\, organizations are experiencing change and transition due to shifting priorities affected by external societal demands – so it’s not enough to be technically sound – you must be emotionally intelligent and culturally competent.  Emotional Intelligence (EI) is all about authentic engagement. It’s a thoughtful and profound way of showing up in life. A way that informs your relationship to yourself\, others and the world. \n  \nLEARNING OBJECTIVES: \n\nLearn what EI is and why we need it\nLearn how to get EI\nLearn why EI important to leaders
URL:https://usteducation.org/event/w289-the-value-of-emotional-intelligence-how-to-be-more-and-get-more-from-yourself-and-business-relationships/
LOCATION:https://zoom.us/j/93795877234
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/RECENT-websiteemail-Graphics-1200X600-px-7.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221020T150000
DTEND;TZID=America/New_York:20221020T160000
DTSTAMP:20260403T160023
CREATED:20220908T211002Z
LAST-MODIFIED:20221010T191314Z
UID:10000184-1666278000-1666281600@usteducation.org
SUMMARY:W331: Five New Ideas: Not Your Grandma’s Non-Dues Revenue
DESCRIPTION:COURSE DESCRIPTION: \nWhile average associations get the biggest chunk of annual revenue from membership dues\, reliance on dues revenue is waning. According to the last ASAE’s Operating Ratio Report\, over the last 65 years\, the percentage of association revenue from dues has plummeted. To continue to effectively fund operations while holding dues increases at bay\, many organizations are focused on driving non-dues revenue. \nBut we can’t depend on our members to be satisfied with the same-old\, same-old concepts. At the same time\, millennials are taking over workplace buying decisions and have new expectations about engaging with the organizations they belong to. Plus\, your sponsors and advertisers demand fresh opportunities that will keep them digging in their pockets to support your association. There’s untapped and unexpected value right at your fingertips. Let’s dig in on the possibilities! \n  \nLEARNING OBJECTIVES: \n\nObtain a clear understanding of why organizations should keep reinventing non-dues revenue opportunities\nArticulate the business case and strategies for implementing the five non-dues revenue concepts\nGain insights from organizations already earning revenue using these new concepts
URL:https://usteducation.org/event/w331-five-new-ideas-not-your-grandmas-non-dues-revenue/
LOCATION:https://zoom.us/j/92271357207
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/W331WS.png
ORGANIZER;CN="Teri Carden":MAILTO:teri@insightguide.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221020T130000
DTEND;TZID=America/New_York:20221020T143000
DTSTAMP:20260403T160023
CREATED:20220804T164722Z
LAST-MODIFIED:20221018T183719Z
UID:10000147-1666270800-1666276200@usteducation.org
SUMMARY:W240: Representation Matters: How to Use Video to Create More Inclusive Cultures
DESCRIPTION:COURSE DESCRIPTION: \nAssociations are uniquely positioned to create more diverse\, inclusive and equitable cultures\, both within the organization and throughout the entire industry. By lifting up the voices of real people\, and especially those too often left out of the conversation\, associations can move beyond written DEI statements and deliver long-lasting impact. In this course\, we’ll walk through real-world examples from association leaders who are implementing these ideas and discuss best practices for gathering\, editing\, and publishing content that is more representative and inclusive of your diverse community.\n \n  \nLEARNING OBJECTIVES: \n\nLearn how to summarize the process of planning\, executing\, and optimizing user-generated video campaigns to support diversity\, equity\, and inclusion initiatives.\nLearn how to assess the organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives\nLearn how to identify best practices for identifying video contributors\, gathering the content\, and deploying it across marketing channels
URL:https://usteducation.org/event/w240-representation-matters-how-to-use-video-to-create-more-inclusive-cultures/
LOCATION:https://zoom.us/j/92862426638
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/RECENT-websiteemail-Graphics-1200X600-px-26.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221020T110000
DTEND;TZID=America/New_York:20221020T120000
DTSTAMP:20260403T160023
CREATED:20220829T170844Z
LAST-MODIFIED:20231013T174018Z
UID:10000169-1666263600-1666267200@usteducation.org
SUMMARY:Cyber Fundamentals: What Association Executives Should Know
DESCRIPTION:COURSE DESCRIPTION: \nThe threats\, risks\, and potential solutions within cybersecurity are changing faster than any other area of technology.  As critical as this topic is for an organization’s future and brand reputation\, it is one of the least understood by executives.  This webinar does away with the tech-talk and explains the must-know facts about cybersecurity risks\, what executives need to understand\, what questions to ask\, and how to ensure your IT team is headed in the right direction at an adequate pace. \n  \nLEARNING OBJECTIVES: \n\nWhat’s driving this surge in cybersecurity incidents?\nWhat’s our greatest risks?\nHow can I understand if IT is doing the right thing?\nHow do I know if we’re doing enough?\n\n 
URL:https://usteducation.org/event/cyber-fundamentals-what-association-executives-should-know/
LOCATION:https://zoom.us/j/94232862564
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/98.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221019T150000
DTEND;TZID=America/New_York:20221019T163000
DTSTAMP:20260403T160023
CREATED:20220901T185909Z
LAST-MODIFIED:20231013T165353Z
UID:10000177-1666191600-1666197000@usteducation.org
SUMMARY:Application Connection Tools: How to Use iPass Effectively
DESCRIPTION:COURSE DESCRIPTION: \nA new approach to connecting applications such as AMS platforms and fundraising tools\, an integration platform as a service—or iPaaS—could cut down on the need for customization while simplifying integration. Here’s why it’s trending among association IT pros.  \nIf your association has been leaning on custom integrations that feel costly and difficult to manage\, know that with a little digital glue\, you might be able to connect all your disparate apps—social networks\, email providers\, and online communities—together. \nThe concept is called iPaaS\, or integration platform as a service\, and it’s a growing trend that is finding new interest among associations. It simplifies integration among different types of tools by streamlining the connection of application programming interfaces (APIs)—essentially\, interfaces that allow different tools and their data to connect with one another—utilizing a low-code or no-code interface. \niPaaS could help solve a problem for associations: It could make a best-in-breed approach feel as tightly integrated as an all-in-one solution. And that could change associations’ relationship with their technology stacks significantly. \n  \nLEARNING OBJECTIVES: \n\nLearn best-in-breed approach for an all-in-one solution\nLearn a new approach to connecting applications such as AMS platforms and fundraising tools\nLearn how you can cut down on the need for customization while simplifying integration\nLearn to better understand potential opportunities to standardize how iPaaS tools are used by associations\n\n 
URL:https://usteducation.org/event/application-connection-tools-how-to-use-ipass-effectively/
LOCATION:https://zoom.us/j/94022211544
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/RECENT-websiteemail-Graphics-1200X600-px-5.png
ORGANIZER;CN="Ben Muscolino":MAILTO:ben@amsgeek.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221019T130000
DTEND;TZID=America/New_York:20221019T143000
DTSTAMP:20260403T160023
CREATED:20220804T164452Z
LAST-MODIFIED:20231013T175009Z
UID:10000146-1666184400-1666189800@usteducation.org
SUMMARY:Supercharging your Workforce Development initiatives with a Docuseries
DESCRIPTION:COURSE DESCRIPTION: \nThe Society of Mining\, Metallurgy and Exploration (SME) is similar to many associations.  Successful and making a difference in their industry.  \nBut that was not enough for SME.  In a tight hiring market\, they knew that they needed to spread the word on how impactful their industry is\, and to attract young people into their industry – to discover the amazing career opportunities and diverse opportunities available.  SME and WorkerBee.TV will share how the association leaned into a Docuseries model titled “Jobs of Tomorrow” that will be launching in Q4 of 2022.  \n  \nLEARNING OBJECTIVES: \n\nLearn why a docuseries model can create content for members and for future members\nLearn how a docuseries is becoming an exciting format to leverage wide distribution\nLearn how this program can be self-funded\nLearn how a docuseries can support your DEI and Workforce Development initiatives
URL:https://usteducation.org/event/supercharging-your-workforce-development-initiatives-with-a-docuseries/
LOCATION:https://zoom.us/j/94206268184
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/RECENT-websiteemail-Graphics-1200X600-px-4.png
ORGANIZER;CN="Dan Stevens":MAILTO:dan.stevens@talewinddigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221018T130000
DTEND;TZID=America/New_York:20221018T140000
DTSTAMP:20260403T160023
CREATED:20220914T162038Z
LAST-MODIFIED:20231013T172155Z
UID:10000194-1666098000-1666101600@usteducation.org
SUMMARY:Impact CEO: How to Develop a Relationship With Your Board
DESCRIPTION:COURSE DESCRIPTION: \nWhat do CEOs really think about their board chair relationship and its organizational impact? Research findings indicate that positive reciprocal relationships between CEOs and their board chair can result in organizational accomplishments and sustainability\, while negative relationships can hinder performance and can compromise the sustainability of their organizations. Gain insights from fellow CEOs on how to cultivate positive and reciprocal board chair relationships. \n  \nLEARNING OBJECTIVES: \n\nLearn what CEOs really think about their board chair relationship and its organizational impact\nHear about how positive reciprocal relationships between CEOs and their board chair can result in organizational accomplishments and sustainability\, while negative relationships can hinder performance and can compromise the sustainability of their organizations.\nGain insights from fellow CEOs on how to cultivate positive and reciprocal board chair relationships.
URL:https://usteducation.org/event/impact-ceo-how-to-develop-a-relationship-with-your-board/
LOCATION:https://zoom.us/j/95989390612
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/RECENT-websiteemail-Graphics-1200X600-px-19.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221018T110000
DTEND;TZID=America/New_York:20221018T123000
DTSTAMP:20260403T160023
CREATED:20220804T164230Z
LAST-MODIFIED:20231013T163851Z
UID:10000145-1666090800-1666096200@usteducation.org
SUMMARY:Demistifying AI: Learn Insider Tips for Your Association
DESCRIPTION:Is the term “AI” daunting and elusive? Are you thinking about implementing AI but have no idea where to start? In this session\, we will demystify the idea of AI and talk about practical applications of AI technology that you can begin experimenting with at your association today. \n  \nLearning Objectives\n \n\n\n\n\nInexpensive AI tools you can begin using right now to optimize your association’s marketing and personalization strategy.\nHow to use AI to enhance your processes and make workflows less time consuming.\nHow to embark upon easy AI and automation experiments.
URL:https://usteducation.org/event/demistifying-ai-learn-insider-tips-for-your-association/
LOCATION:https://zoom.us/j/93248336312
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/02/Erica-1-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221013T130000
DTEND;TZID=America/New_York:20221013T143000
DTSTAMP:20260403T160023
CREATED:20220804T162915Z
LAST-MODIFIED:20220914T152534Z
UID:10000142-1665666000-1665671400@usteducation.org
SUMMARY:W279: Difficult Financial and Budget Communications with Nonprofit Boards
DESCRIPTION:COURSE DESCRIPTION: \nNonprofit organizations are confronted with managing during continuing uncertain times where the path forward can and will most likely change quickly. These conditions naturally cause feelings of unease and hesitancy. Strong financial and budget communication practices and protocols are essential for management to effectively lead and be innovative during challenging times. We will discuss tactics for communicating difficult budget issues to your Board. \n  \nLEARNING OBJECTIVES: \n\nWe will discuss three tactics for communicating budget issues with your Board.  \nLearn how to incorporate multi-year budgets and associated key assumptions driving those multi-year budgets and forecasts into essential management and messaging practices.  \nWe will explore how organizations should assess purpose and impact of Board designated funds and consider alternatives.  \nWe will conclude with a discussion on why nonprofits need to strive to make a profit and how best to communicate planning related to this sensitive tactic.  \n\n 
URL:https://usteducation.org/event/w279-difficult-financial-and-budget-communications-with-nonprofit-boards/
LOCATION:https://zoom.us/j/92219129373
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/W278WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221013T110000
DTEND;TZID=America/New_York:20221013T120000
DTSTAMP:20260403T160023
CREATED:20220804T163305Z
LAST-MODIFIED:20221011T134351Z
UID:10000143-1665658800-1665662400@usteducation.org
SUMMARY:W293: Communicate with Your Members (and Prospective Ones Too!) via a Feedback Loop.
DESCRIPTION:Boardroom Audience Disorder (BAD).  We’ve all experienced it — those around the conference room table know just what is needed and how “it” should get done.  This is certainly part of the equation!  Listening directly to your constituents matters too however and combining this feedback with your own institutional knowledge is a win-win strategy.  Even more\, what if there is a failing member experience that isn’t on your radar?  Join us to discuss these concepts\, solution suggestions\, and more and earn a coveted “we listen” reputation.\n\n \n\n\n\n\nLEARNING OBJECTIVES\n \n\n\nLearn the importance of listening to your audience\, especially via in-time feedback of their experiences with your organization.\nLearn how to meld feedback into your organization’s governance\, improving the member experience (and retention!)\nLearn ‘asking for feedback’ tips to ensure you’re asking the right things at the right time!
URL:https://usteducation.org/event/w293-website-content-shouldnt-be-boring-learn-how-video-testimonials-and-content-visualizations-can-sharpen-your-message-and-elevate-your-brand/
LOCATION:https://zoom.us/j/93664872098
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/W293WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221012T130000
DTEND;TZID=America/New_York:20221012T143000
DTSTAMP:20260403T160023
CREATED:20220804T162631Z
LAST-MODIFIED:20231013T171117Z
UID:10000141-1665579600-1665585000@usteducation.org
SUMMARY:How to Reduce Cyber Risk: 7 Ways to Reduce Risk
DESCRIPTION:COURSE DESCRIPTION: \nAccording to Verizon’s 2021 Data Breach Investigations Report (DBIR)\, 93 percent of breaches involving companies with <1\,000 employees were financially motivated. To reduce the risk of becoming another breach statistic\, we discuss a list of cybersecurity best practices to implement for your organization. \n  \nLEARNING OBJECTIVES: \n\nLearn the best practices surrounding cybersecurity and the importance of a strong culture.\nLearn how to identify the importance of a robust\, formal security framework and prioritize managing third-party risks.\nLearn the value of Security Awareness training and developing a secure incident response plan.\n\n 
URL:https://usteducation.org/event/how-to-reduce-cyber-risk-7-ways-to-reduce-risk/
LOCATION:https://zoom.us/j/97942894371
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/RECENT-websiteemail-Graphics-1200X600-px-9-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221011T150000
DTEND;TZID=America/New_York:20221011T160000
DTSTAMP:20260403T160023
CREATED:20220913T173828Z
LAST-MODIFIED:20231013T165850Z
UID:10000191-1665500400-1665504000@usteducation.org
SUMMARY:Volunteer Management Best Practices: 6 Key Tips
DESCRIPTION:COURSE DESCRIPTION: \nGet real world examples of successful programs to manage volunteers from a number of associations of varying sizes\, types\, and budgets. By examining case studies\, we will highlight best practices for recruiting new volunteers\, managing your volunteer structure\, addressing volunteer burnout\, and ensuring that your program is best designed to work within your volunteers’ busy lives. Leave with practical ideas for improving your association’s volunteer program along with new perspectives on volunteerism.  \n  \nLEARNING OBJECTIVES: \n\nLearn real world examples of successful programs to manage volunteers from a number of associations of varying sizes\, types\, and budgets.\nLearn best practices for recruiting new volunteers\, managing your volunteer structure\, addressing volunteer burnout\, and ensuring that your program is best designed to work within your volunteers’ busy lives.\nLearn practical ideas for improving your association’s volunteer program along with new perspectives on volunteerism. 
URL:https://usteducation.org/event/volunteer-management-best-practices-6-key-tips/
LOCATION:https://zoom.us/j/97282361517
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/RECENT-websiteemail-Graphics-1200X600-px-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221011T110000
DTEND;TZID=America/New_York:20221011T123000
DTSTAMP:20260403T160023
CREATED:20220908T130950Z
LAST-MODIFIED:20231013T174527Z
UID:10000182-1665486000-1665491400@usteducation.org
SUMMARY:Why You Should Build an Online Community for Your Association
DESCRIPTION:COURSE DESCRIPTION: \nOnline communities are tremendous wellsprings of innovation. They give every association an always-accessible presence\, moving ahead of magazines or newsletters as the most valued member benefit.  When your online community fosters a genuine sense of belonging\, it becomes core to your members’ professional identity.  Association members are emerging from the pandemic with a significantly higher level of technical proficiency\, giving membership-based organizations the opportunity to reassess and reimagine how online community can become a predictable core growth engine. \n  \nLEARNING OBJECTIVES: \n\nLearn techniques to foster a spirit of generosity within your online community.\nLearn options to transform mentorship in your industry.\nLearn how to create year-round engagement opportunities for your exhibitors and partners.\n\n 
URL:https://usteducation.org/event/why-you-should-build-an-online-community-for-your-association/
LOCATION:https://zoom.us/j/95225672596
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/RECENT-websiteemail-Graphics-1200X600-px-6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221006T110000
DTEND;TZID=America/New_York:20221006T123000
DTSTAMP:20260403T160023
CREATED:20220804T161053Z
LAST-MODIFIED:20240531T205822Z
UID:10000138-1665054000-1665059400@usteducation.org
SUMMARY:Innovative Ideas for Company Growth | Tips For Leaders
DESCRIPTION:View Recorded Webinar \nListen to the Podcast \nLet David Braun\, CEO and founder of Capstone Strategic\, a leading M&A advisory firm and author of Successful Acquisitions: A Proven Plan for Strategic Growth\, guide you through the five growth options so you can find the best fit for your business. With more than 25 years of leading successful acquisitions\, his real-world examples and depth of knowledge regarding the entire M&A process will help you as a company leader unlock the untapped potential in your organization and avoid the pitfall of overlooking opportunities. \n  \n\n\n\n\nLEARNING OBJECTIVES\n \n\n\nDescribe the current state of the M&A market using relevant statistics and indicators\nDefine the five growth options for your company\nExplain why external growth (acquisitions\, joint ventures\, etc.) may be the best option for your company
URL:https://usteducation.org/event/innovative-ideas-for-company-growth-tips-for-leaders/
LOCATION:https://zoom.us/j/93722382665
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Growth/Sales,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/W282WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221005T150000
DTEND;TZID=America/New_York:20221005T160000
DTSTAMP:20260403T160023
CREATED:20220915T114114Z
LAST-MODIFIED:20231013T174112Z
UID:10000196-1664982000-1664985600@usteducation.org
SUMMARY:How to Improve Your Marketing Strategy for Your Business
DESCRIPTION:View Recorded Webinar \nListen to the Podcast \nCOURSE DESCRIPTION: \nThis session is focused on those who want to get more leads and improve their marketing strategy. Attendees will receive suggestions they can use right away to boost engagement and revenue. \n  \nLEARNING OBJECTIVES: \n\nLearn the C.P.R test for marketing messages.\nLearn how to do this one thing to improve your copy right now.\nAvoid this: Bores and Snores.\nLearn headlines that beg to be read.\nSeeing is believing: Before and Afters.\n\n 
URL:https://usteducation.org/event/how-to-improve-your-marketing-strategy-for-your-business/
LOCATION:https://zoom.us/j/91092903939
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Growth/Sales,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/DianeWS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221005T130000
DTEND;TZID=America/New_York:20221005T140000
DTSTAMP:20260403T160023
CREATED:20220914T155255Z
LAST-MODIFIED:20231013T172524Z
UID:10000193-1664974800-1664978400@usteducation.org
SUMMARY:How to Use a Future Plan to Grow Your Business | Key Tips
DESCRIPTION:View Recorded Webinar \nListen to the Podcast \nCOURSE DESCRIPTION: \nHow can you and your volunteer leaders best prepare for environmental ambiguity and unexpected developments? By constantly scanning for weak signals and adopting a future-oriented mindset. Hear from four experienced association executives who have benefited from embracing and integrating futures-thinking throughout their associations. This wide-ranging conversation will cover key points such as how to proactively lead your board toward a futures mindset; the power and importance of scenario planning; contingency planning and risk mitigation; and much more!  \n  \nLEARNING OBJECTIVES: \n\nLearn how you and your volunteer leaders can best prepare for environmental ambiguity and unexpected developments.\nLearn how to proactively lead your board toward a futures mindset.\nLearn the power and importance of scenario planning.\nLearn about contingency planning and risk mitigation; and much more! 
URL:https://usteducation.org/event/how-to-use-a-future-plan-to-grow-your-business-key-tips/
LOCATION:https://zoom.us/j/91944544075
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Growth/Sales,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/RECENT-websiteemail-Graphics-1200X600-px-19-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221005T110000
DTEND;TZID=America/New_York:20221005T123000
DTSTAMP:20260403T160023
CREATED:20220804T160825Z
LAST-MODIFIED:20231013T170533Z
UID:10000137-1664967600-1664973000@usteducation.org
SUMMARY:Importance of Digital Nurture for Prospective Members
DESCRIPTION:COURSE DESCRIPTION: \nDo all buyer journeys organically convert\, or do they need a little “push” to move along the funnel? The “middle of the marketing funnel” can be notoriously long and arduous for digital marketers as prospects take their time “considering” if they want to further engage and eventually convert. Learn how to pull those future members deeper down into the funnel so they reach the “decision” stage a little quicker. \n  \nLEARNING OBJECTIVES: \n\nLearn how to understand the basic structure of the marketing funnel\nLearn how to identify techniques that help to drive nurture campaigns\nLearn how to understand the data and technology required to deliver automated marketing campaigns\n\n 
URL:https://usteducation.org/event/importance-of-digital-nurture-for-prospective-members/
LOCATION:https://zoom.us/j/96503263941
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/W296WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221004T130000
DTEND;TZID=America/New_York:20221004T143000
DTSTAMP:20260403T160023
CREATED:20220804T151342Z
LAST-MODIFIED:20231013T174842Z
UID:10000135-1664888400-1664893800@usteducation.org
SUMMARY:Best Budgeting Practices – Beginning to End – UST Education Series
DESCRIPTION:This course will review the best practices for establishing corporate wide budgets\, forecasting\, controlling and monitoring budgets. We will also review budgeting products with a focus on NetSuite ERP system. An overview of the budgeting process will drive the topics from the initial creation of budgets to successful execution of the budget. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nUnderstand budgeting terminology.\nIdentify the general enterprise level budgeting processes.\nPreview forecasting options for creating budgets.\nAnalyze typical budget reporting such as budget vs actual report.\nGain knowledge of budgeting data flows and integration technology.
URL:https://usteducation.org/event/best-budgeting-practices-beginning-to-end-ust-education-series/
LOCATION:https://zoom.us/j/91708939704
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/N115WS-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221004T110000
DTEND;TZID=America/New_York:20221004T120000
DTSTAMP:20260403T160023
CREATED:20220804T151617Z
LAST-MODIFIED:20240531T204432Z
UID:10000136-1664881200-1664884800@usteducation.org
SUMMARY:Modern eCommerce Guide: Boosting Member Engagement
DESCRIPTION:For decades\, AMS systems have focused on usability of association staff first\, leading to less-than-desirable member experiences. Meanwhile\, eCommerce software has evolved at a tremendous pace and now offers amazing features and benefits for associations. Imagine what your association could do with a modern\, integrated approach to eCommerce for selling membership\, publications\, registrations\, donations\, and products? \n  \nLEARNING OBJECTIVES \n\nUnderstand the evolution of modern eCommerce and compare to AMS commerce\nSee real world examples of the shopping cart experience and the features available to associations\nLearn how eCommerce can connect within your ecosystem of software
URL:https://usteducation.org/event/modern-ecommerce-guide-boosting-member-engagement/
LOCATION:https://zoom.us/j/97639723150
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Marketing/Member Engagement,Non-Dues Revenue,Web Design,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/W306WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220929T144500
DTEND;TZID=America/New_York:20220929T154500
DTSTAMP:20260403T160023
CREATED:20220829T164419Z
LAST-MODIFIED:20220908T190737Z
UID:10000167-1664462700-1664466300@usteducation.org
SUMMARY:S204: The Attention Economy & How Associations Can Benefit From Integrated Media Plans
DESCRIPTION:COURSE DESCRIPTION: \nFor most of human history\, access to information was limited. But in today’s digital age\, the only thing in short supply is the human attention span. Modern economics is driven by how well companies capture and retain the attention of the market. Known as the “Attention Economy\,” consumers are trading their attention as if it were a commodity. So\, how do associations take advantage to earn the attention of their industry? By thinking like a media company. Just like Apple\, Netflix\, Disney and other major players capitalize on media consumption and distribution\, associations can also use them to grow engagement and generate revenue for their organization. \n  \nLEARNING OBJECTIVES: \n\nLearn how to grab the attention of your members in a world of decreasing attention span.\nLearn more about how media companies engage\, and how it can benefit your association.\nLearn how to change your mindset to always think boldly and evolve with your industry\, including members and vendors.
URL:https://usteducation.org/event/s204-the-attention-economy-how-associations-can-benefit-from-integrated-media-plans/
LOCATION:https://zoom.us/j/94197615972
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/jpeg:https://usteducation.org/wp-content/uploads/2022/09/S204WS.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220929T133000
DTEND;TZID=America/New_York:20220929T143000
DTSTAMP:20260403T160023
CREATED:20220830T163442Z
LAST-MODIFIED:20220908T183709Z
UID:10000175-1664458200-1664461800@usteducation.org
SUMMARY:S203: Your Members Are Individuals\, Not Just a Demographic
DESCRIPTION:COURSE DESCRIPTION: \nOften\, associations are quick to attribute changing membership numbers\, participation levels\, and overall engagement to generational and cultural characteristics. Have we missed the mark? Studies show that—more than generational and cultural differences—the beliefs\, values\, and behaviors of individuals are better indicators of association participation than the typical generational explanations. Join association thought leaders to explore how the unique characteristics of individual members factor into association membership\, find out what associations should be looking at to understand their members and prospects\, and how to incorporate the voices of all members to create a more representative organization.\n \n \nLEARNING OBJECTIVES:\n\n\nExplore how the unique characteristics of individual members factor into association membership.\nFind out what associations should be looking at to understand their members and prospects.\nDiscuss how to incorporate the voices of all members to create a more representative organization.\n\n 
URL:https://usteducation.org/event/s203-your-members-are-individuals-not-just-a-demographic/
LOCATION:https://zoom.us/j/94197615972
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/jpeg:https://usteducation.org/wp-content/uploads/2022/09/S203WS.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220929T100000
DTEND;TZID=America/New_York:20220929T154500
DTSTAMP:20260403T160023
CREATED:20220913T210848Z
LAST-MODIFIED:20220916T200252Z
UID:10000192-1664445600-1664466300@usteducation.org
SUMMARY:FALL SYMPOSIUM\, Washington D.C. (In-Person)
DESCRIPTION:Join us in Washington\, D.C. for an in-person one day only event!\n\n\n\n\n(for Associations & Nonprofit Professionals) \nFOCUS: Marketing | Membership | Engagement\n\nThursday\, September 29\n10:00 AM – 3:45 PM @Clydes Restaurant; Gallery Place\n3:45 PM – 5PM and beyond…Happy Hour\nRegistration:  $25 (includes 4 sessions\, lunch & Happy Hour)\nUp to 4 CPE/CAE Credits\n\n\n\n\n\n\n\nWe have combined four dynamic sessions for an in-person one day event to learn\, earn\, & network with your peers.\n  \n\nSession Details \nSession 1: Is your website AWESOMESAUCE or just MEH?  \nInstructor: Ray van Hilst\, Yoko Co \nSession 2: Everything You Want to Know About Engagement Scoring (But Didn’t Know to Ask) \nInstructor: Bill Conforti\, Association Analytics \nSession 3: Your Members Are Individuals\, Not Just a Demographic \nInstructor: Brianne Wheeler\, PropFuel \nSession 4: The Attention Economy & How Associations Can Benefit From Integrated Media Plans \nInstructor: Alfred McKelvy\, Multiview
URL:https://usteducation.org/event/fall-symposium-washington-d-c-in-person-2/
LOCATION:Clyde’s Restaurant at Gallery Place\, Washington\, D.C.\, 707 7th St NW\, Washington\, D.C.\, 20001
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/FallSymposium.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220929T100000
DTEND;TZID=America/New_York:20220929T110000
DTSTAMP:20260403T160023
CREATED:20220829T165756Z
LAST-MODIFIED:20220926T144518Z
UID:10000168-1664445600-1664449200@usteducation.org
SUMMARY:S201: Is your website AWESOMESAUCE or just MEH?
DESCRIPTION:COURSE DESCRIPTION: \nHave you taken a fresh look at your website lately? Could YOU use your website as a customer or stakeholder? Is it putting your best foot forward to meet your user’s needs through web usability best practices? Or are you “navel gazing” through an internal structure with biases and behaviors that flummox people and keep you from meeting your goals?\n \nThis hands-on session will guide website managers and digital marketers through the process of conducting an independent heuristic website review and how to make improvements that reduce frustration\, increase engagement\, and advance your goals. Attendees will learn how to conduct a website review including user behavior\, web usability\, conversion\, messaging\, and content best practices viewed through modern web principles to walk away with an action plan for their own site.\n \nLEARNING OBJECTIVES:\n\nReceive a hands-on review of websites and walk away with an action plan for their own site.\nLearn how to make improvements that reduce frustration\, increase engagement\, and advance your goals.\nLearn how to conduct a website review including user behavior\, web usability\, conversion\, messaging\, and content best practices.\n\n \n 
URL:https://usteducation.org/event/s201-is-your-website-awesomesauce-or-just-meh/
LOCATION:https://zoom.us/j/94197615972
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/RECENT-websiteemail-Graphics-1200X600-px-10-1.png
ORGANIZER;CN="Ray van Hilst%2C CAE":MAILTO:ray@yokoco.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220928T150000
DTEND;TZID=America/New_York:20220928T160000
DTSTAMP:20260403T160023
CREATED:20220912T194309Z
LAST-MODIFIED:20220923T171444Z
UID:10000188-1664377200-1664380800@usteducation.org
SUMMARY:W335: Customize a Diverse Revenue Mix to Meet Your Association’s Needs
DESCRIPTION:COURSE DESCRIPTION: \nMany associations learned a difficult lesson in the past few years of economic uncertainty: Placing all your efforts and resources into a few selective revenue streams can wreak havoc on your budget during difficult times. It’s important to invest in products and services that will diversify your revenue streams. Learn how to build a strategic plan to diversify revenue and better position your organization to respond to unexpected circumstances and events. \n  \nLEARNING OBJECTIVES: \n\nLearn how to build a strategic plan to diversify revenue. \nLearn how to invest in products and services that will diversify your revenue streams.\nLearn how to better position your organization to respond to unexpected circumstances and events. 
URL:https://usteducation.org/event/w335-customize-a-diverse-revenue-mix-to-meet-your-associations-needs/
LOCATION:https://zoom.us/j/96428651704
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/335WS-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220928T130000
DTEND;TZID=America/New_York:20220928T140000
DTSTAMP:20260403T160023
CREATED:20220909T185009Z
LAST-MODIFIED:20220923T172312Z
UID:10000186-1664370000-1664373600@usteducation.org
SUMMARY:W333: Implementing a Member Engagement Scoring Program in a Small Association
DESCRIPTION:COURSE DESCRIPTION: \nTo implement a member engagement scoring analysis\, the first step is to shift away from assumption-based thinking and towards evidence-based thinking. Understanding what your members do and do not do will help you make more informed decisions and better assess risks for new directions. Learn how to implement an engagement scoring system\, including key metrics and how to weight scores to capture the full impact of member engagement. \n \nLEARNING OBJECTIVES: \n\nLearn how to make a more informed decision and better assess risks for new directions.\nLearn how to implement an engagement scoring system\, including key metrics and how to weight scores to capture the full impact of member engagement.\nLearn how to to shift away from assumption-based thinking and towards evidence-based thinking.
URL:https://usteducation.org/event/w333-implementing-a-member-engagement-scoring-program-in-a-small-association/
LOCATION:https://zoom.us/j/93143520728
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/125.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220927T150000
DTEND;TZID=America/New_York:20220927T163000
DTSTAMP:20260403T160023
CREATED:20220908T194359Z
LAST-MODIFIED:20230403T202646Z
UID:10000183-1664290800-1664296200@usteducation.org
SUMMARY:W330: The High Life and Dangers of an Undercover Member Forum
DESCRIPTION:COURSE DESCRIPTION: \nLearn how to go undercover to review association website pages and the results of voicemails\, emails\, and contact-us forms. You will be trained as an undercover member to understand what these experiences and interactions can be within any organization through the perspective of an association member. Learn what to look for that may be confusing\, unclear\, or outdated for your members and prospective members. Additionally\, in this highly engaging session\, you will be challenged with examples and illustrations to elevate the member and event attendee experience. \n  \nLEARNING OBJECTIVES: \n\nLearn how to see member engagement points through the perspective of a new member\nLearn how to partner with others and target areas for review in a timely manner\nLearn how to energize and get total staff buy-in for an improved overall member experience 
URL:https://usteducation.org/event/w330-the-high-life-and-dangers-of-an-undercover-member/
LOCATION:https://zoom.us/j/96277165041
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/Alfred-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220927T130000
DTEND;TZID=America/New_York:20220927T143000
DTSTAMP:20260403T160023
CREATED:20220804T150312Z
LAST-MODIFIED:20220927T184230Z
UID:10000133-1664283600-1664289000@usteducation.org
SUMMARY:W268: "Who Gives?!” Exploring Contributions\, Agency Transactions\, and Equity Transfers
DESCRIPTION:COURSE DESCRIPTION: \nDuring this webinar we will cover the U.S. GAAP accounting for Contributions\, Agency transactions\, and Equity transfers. There are substantial differences between these transactions that can have a significant impact on your organizations financial reporting.  We will discuss what these transactions are\, and how and when they should be recorded in accordance with U.S. GAAP. \n  \n\n\n\n\nLEARNING OBJECTIVES:\n\n\nYou will be able to recognize the differences between contributions\, agency transactions and equity transfers.\nYou will be able to explain the impacts these transactions have financial reporting.\nYou will be able to identify when a transaction meets the definition of a contribution vs. and agency transaction vs. and equity transfer.\n\n 
URL:https://usteducation.org/event/w268-who-gives-exploring-contributions-agency-transactions-and-equity-transfers/
LOCATION:https://zoom.us/j/96086121340
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/W268WS.png
END:VEVENT
END:VCALENDAR