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DTSTART;TZID=America/New_York:20220315T110000
DTEND;TZID=America/New_York:20220315T123000
DTSTAMP:20260403T222706
CREATED:20220523T023912Z
LAST-MODIFIED:20231013T163755Z
UID:10000092-1647342000-1647347400@usteducation.org
SUMMARY:Buyer's Journey Stages: Understanding Each Step of The Journey
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nYour marketing team constantly talks about the buyer’s journey. You’ve heard of the term – after all\, you’re a “buyer” yourself and you understand the typical decision-making process. But what are they really trying to define? And more importantly\, how does it generate growth in the form of new membership? Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey\, how it is built and how it delivers results. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nUnderstand the basic constructs and purpose the buyer’s journey serves\nIdentify and understand the building blocks required to build a journey\nUnderstand how digital assets and data support strategy and development of the buyer’s journey
URL:https://usteducation.org/event/buyers-journey-stages-understanding-each-step-of-the-journey/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/03/Maneesha-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220302T140000
DTEND;TZID=America/New_York:20220302T153000
DTSTAMP:20260403T222706
CREATED:20220523T020649Z
LAST-MODIFIED:20231013T170616Z
UID:10000090-1646229600-1646235000@usteducation.org
SUMMARY:The Future of NFT With Business Models
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nYou may have heard the term NFT but aren’t really clear on what it means\, or how NFTs could impact your Association and members. Join us for a dynamic panel discussion touching on many aspects of NFTs and their potential impact on your organization and membership. \nLEARNING OBJECTIVES \n\nLearn what an NFT is\nBecome a resource to inform and educate your members looking to understand NFTs\nLeverage NFTs to create added value for members\nLearn how NFTs can impact content-delivering capabilities
URL:https://usteducation.org/event/the-future-of-nft-with-business-models/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Eli-websiteemail-Graphics-1200X600-px-8.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220302T110000
DTEND;TZID=America/New_York:20220302T123000
DTSTAMP:20260403T222706
CREATED:20220523T022337Z
LAST-MODIFIED:20231013T180803Z
UID:10000091-1646218800-1646224200@usteducation.org
SUMMARY:New Website Checklist: Key Considerations for Your Next Website
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nThere are dos and don’ts when you are planning for a new website. Far too often\, associations develop and issue RFPs full of requirements that either doesn’t fit their audience’s needs or the size of their organization. There are always unknowns that should be expected\, but problems start to occur when misunderstood requirements are included. This leads to bids with huge cost disparities because of massive amounts of guesswork. In this course\, you will hear from Adage Technologies\, who has decades of experience navigating hundreds of association and non-profit website projects\, on what you need to do and what not to do so that your next website project is successful. \n  \n\n\n\n\nLEARNING OBJECTIVES\n\n\nThe Difference Between Content Management System vs. Content Management Frameworks vs. Digital Experience Platform\nConsidering a Best-of-Breed Approach to Your Technology Stack\nExperienced Perspective On Building Good RFP Requirements\nProperly Identifying “Big Ticket Items” and How to Budget\nUnderstanding Buzzwords – Why Bleeding Edge Isn’t Necessarily The Right Decision
URL:https://usteducation.org/event/new-website-checklist-key-considerations-for-your-next-website/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Eli-websiteemail-Graphics-1200X600-px-9.png
ORGANIZER;CN="Jake Toohey":MAILTO:jtoohey@adagetech.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220224T110000
DTEND;TZID=America/New_York:20220224T123000
DTSTAMP:20260403T222706
CREATED:20220514T000916Z
LAST-MODIFIED:20240531T204902Z
UID:10000082-1645700400-1645705800@usteducation.org
SUMMARY:AI Content Marketing: Benefits of AI Driven Content Management
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nAI is delivering huge technology advances in the Content Management\, Marketing Automation and Search space. We are going to discuss and demonstrate how these technologies can be put to use by your Association today. If you stay ahead of the competition you don’t have to fight them. \nLEARNING OBJECTIVES\nWhat is the dirty little secret about AI Auto-tagging content?\nHow AI driven Marketing Automation destroys the one-size-fits-all model\nSee how AI Search unifies all your content to deliver your message through any touchpoint\nLearn where AI can deliver actionable insights derived from the full spectrum of your content \nAdam Hostetter\, CEO\, FUSE Search ; Johnny Clayton\, Chief Growth Officer\, FUSE Search; and Frank Klassen\, CEO\, Brightfind
URL:https://usteducation.org/event/ai-content-marketing-benefits-of-ai-driven-content-management/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Data Management,Growth/Sales,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Eli-websiteemail-Graphics-1200X600-px-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220223T110000
DTEND;TZID=America/New_York:20220223T123000
DTSTAMP:20260403T222706
CREATED:20220513T235104Z
LAST-MODIFIED:20231013T163824Z
UID:10000081-1645614000-1645619400@usteducation.org
SUMMARY:What's the Importance of Hyper-personalization in Marketing
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nAre you still communicating to members as segments\, based on their behaviors and transactions? Or to The Market of One? \nEach individual in your community\, member or not\, has her own set of needs that your association is trying to meet. Traditional marketing has us speaking to segments based on behaviors and transactions. And often\, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there. \n\nInstead of building campaigns around segments and broadcasting information\, focusing on “The Market of One” connects associations and individuals by asking questions regularly over time to understand and immediately act on member needs. \nSee how associations are using a conversational approach to member communications – talking to “The Market of One” – to gain member insights and drive action. \nLEARNING OBJECTIVES\nUnderstand the contrast between traditional and conversational methods of member communications and develop methods for starting conversations with individual members.\nExplore The Market of One\, and be able to implement strategies and use cases that enable one-on-one association staff to member communications.\nGain use case campaign examples in the areas of member recruitment/renewals\, event engagement\, member profile building and utilize them in future strategic planning. \n 
URL:https://usteducation.org/event/whats-the-importance-of-hyper-personalization-in-marketing/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Growth/Sales,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Brianne-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220217T110000
DTEND;TZID=America/New_York:20220217T123000
DTSTAMP:20260403T222706
CREATED:20220513T233253Z
LAST-MODIFIED:20240531T204911Z
UID:10000080-1645095600-1645101000@usteducation.org
SUMMARY:Hybrid Work Environments Best Practices
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nThis course is designed to help not-for-profits define the role of hybrid-work – in-office and remote work – in their organization and the best technology approaches to ensure security\, productivity\, collaboration and cost-effectiveness. You will learn about the “why” behind unified communications (UC)\, key features and benefits as well as the top considerations when selecting a UCaaS or collaboration platform. Finally\, you will learn how to leverage CNSG and Ali Niroo to help you evaluate and select the right technologies for your not-for-profit organization. \nLEARNING OBJECTIVES\n\n\nWhat is the hybrid-work model and is it the future post COVID?\nWhat is PC-centric and why are organizations moving away from it?\nWhat are the security implications/threats associated with remote work?\nWhat is the best technology stack for a hybrid-work model?\nWhat are key features and benefits of unified communications (UC)?\nWhat are the top considerations for selecting a UCaaS platform?\nWhy should you consider CNSG for your UCaaS and collaboration?
URL:https://usteducation.org/event/hybrid-work-environments-best-practices/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Cybersecurity,Data Management,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Eli-websiteemail-Graphics-1200X600-px-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220216T130000
DTEND;TZID=America/New_York:20220216T143000
DTSTAMP:20260403T222706
CREATED:20220513T225410Z
LAST-MODIFIED:20231013T172035Z
UID:10000079-1645016400-1645021800@usteducation.org
SUMMARY:How to Create a Strategic Growth Plan For Your Business
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nLet David Braun\, CEO and founder of Capstone Strategic\, a leading M&A advisory firm and author of Successful Acquisitions: A Proven Plan for Strategic Growth\, guide you through the five growth options so you can find the best fit for your business. With more than 25 years of leading successful acquisitions\, his real-world examples and depth of knowledge regarding the entire M&A process will help you as a company leader unlock the untapped potential in your organization and avoid the pitfall of overlooking opportunities. \nLEARNING OBJECTIVES\nDescribe the current state of the M&A market using relevant statistics and indicators\nDefine the five growth options for your company\nExplain why external growth (acquisitions\, joint ventures\, etc.) may be the best option for your company
URL:https://usteducation.org/event/how-to-create-a-strategic-growth-plan-for-your-business/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Growth/Sales,Growth/Sales,Hiring/Retention/HR,Hiring/Retention/HR,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Eli-websiteemail-Graphics-1200X600-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220210T130000
DTEND;TZID=America/New_York:20220210T143000
DTSTAMP:20260403T222706
CREATED:20220513T223330Z
LAST-MODIFIED:20240531T205021Z
UID:10000078-1644498000-1644503400@usteducation.org
SUMMARY:3 Areas to Focus on for an Optimized Post-Pandemic Workplace
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nWe all want the return to the office to be a positive experience for employees and clients. Join us to review best practices gathered from over 2\,000 clients and leave with the information and tools you need to optimize your hybrid work environment! \nLEARNING OBJECTIVES\n\n\nUnderstand how to define your user identities and optimize the user experience for remote and onsite participants\nLearn the key IT and network resources required to optimize user productivity at home and in the office\nGet tried and true strategies to adjust your security posture for the new perimeter\nMaster the methodology to maximize your investment and gain organizational support
URL:https://usteducation.org/event/3-areas-to-focus-on-for-an-optimized-post-pandemic-workplace/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Culture/Communication,Hiring/Retention/HR,Hiring/Retention/HR,Workplace,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Eli-websiteemail-Graphics-1200X600-px-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220209T110000
DTEND;TZID=America/New_York:20220209T123000
DTSTAMP:20260403T222706
CREATED:20220513T013016Z
LAST-MODIFIED:20240531T211629Z
UID:10000077-1644404400-1644409800@usteducation.org
SUMMARY:PCI Compliance Best Practices
DESCRIPTION:  \nView Webinar Recording \nListen to the Podcast \nDid you know that PCI Compliance starts with your finance team. In this course you will learn best practices of Associations and non profit organizations in for implementing PCI Compliance. The course starts with a basic overview of what PCI Compliance is and what it is designed to achieve. Next we review 9 practical tips that you can implement immediately in your organization to ensure a more secure payment environment. Finally we review the Self-Assessment-Questionnaire (SAQ)\, and what you should know about it.  \nLEARNING OBJECTIVES\n\n\nGain an overview of the PCI Compliance Requirements\nLearn 9 practical tips to achieve a more secure payment environment\nUnderstand what are the annual SAQ requirements
URL:https://usteducation.org/event/pci-compliance-best-practices/
LOCATION:Group Internet-Based
CATEGORIES:Accounting,Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Cybersecurity,Cybersecurity,Finance,Finance,Payments/PCI Compliance,Payments/PCI Compliance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Eli-websiteemail-Graphics-1200X600-px-6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220203T130000
DTEND;TZID=America/New_York:20220203T143000
DTSTAMP:20260403T222706
CREATED:20220328T190250Z
LAST-MODIFIED:20240531T205034Z
UID:10000036-1643893200-1643898600@usteducation.org
SUMMARY:Important Things to Consider For a Salesforce Migration
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nMore than ever before\, associations are being challenged to do things differently. Changing demographics\, competing forces\, the ongoing public health crisis\, and a change in the way members expect benefits and services to be delivered are all creating pressure on association leadership and staff to retain and gain members. \nAt the same time\, many legacy Association Management Systems (AMSs) are still offering the same old technology and lack in critical areas of need. You’ve no doubt heard of Salesforce\, but what can it offer to meet your organization’s needs? \nIn this session\, we’ll: \n\nProvide an overview of commercial AMSs built on Salesforce\, a custom solution built on native Salesforce\, and the associated Apps that can help you best meet your members’ needs.\n\nTalk about what to look for in an implementation partner for a Salesforce solution and running a successful procurement process. \n\n\nDiscuss how you can prepare to move from a legacy system and how to set expectations with your team. \n\n\n\nLEARNING OBJECTIVES\n\n\nLearn about what Salesforce offers for the association market.\nUnderstand what your organization should consider when evaluating Salesforce-based options and selecting an implementation partner.\nDevelop key steps in your game plan for moving from your legacy system.
URL:https://usteducation.org/event/important-things-to-consider-for-a-salesforce-migration/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-7.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220127T130000
DTEND;TZID=America/New_York:20220127T143000
DTSTAMP:20260403T222706
CREATED:20220328T190250Z
LAST-MODIFIED:20240531T205255Z
UID:10000035-1643288400-1643293800@usteducation.org
SUMMARY:Proven Tactics to Boost Video Engagement | Top Tactics
DESCRIPTION:It’s no secret: Associations that incorporate authentic video content in their strategy create more loyal communities\, deliver year-round engagement\, and drive critical non-dues revenue. And video is not a tool that should be reserved for your marketing and communications departments.  \nJoin Michael Hoffman\, co-founder and CEO of Gather Voices\, to explore 7 campaigns from association leaders across departments from membership to continuing education to internal communications to marketing to advocacy. You’ll explore how to translate lessons learned from these cases into your own high-value video campaigns. \n\nLEARNING OBJECTIVES\n\n\nDigital engagement trends accelerating organizations’ use of video\nTypes of video content that maximize engagement and non-dues revenue\nHow to plan and develop a simple and efficient video campaign\nKPIs and measurement strategies to quantify your success
URL:https://usteducation.org/event/proven-tactics-to-boost-video-engagement-top-tactics/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Growth/Sales,Marketing,Marketing/Member Engagement,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-6.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220126T130000
DTEND;TZID=America/New_York:20220203T143000
DTSTAMP:20260403T222706
CREATED:20220328T190251Z
LAST-MODIFIED:20240531T204928Z
UID:10000038-1643202000-1643898600@usteducation.org
SUMMARY:W245: System Selection: Understand the Basics of APIs
DESCRIPTION:With many associations adopting a “Best of Breed” approach to their online tools\, the ability to integrate those different tools is essential. We will review how the average business user can take a look at an API to help make sure they are purchasing a system that will support everything they need from an integration standpoint. \n\n\nLEARNING OBJECTIVES \n\n\n\nLearn to identify what you need to integrate\nLearn the basics of reading API documentation\nUnderstand key questions to ask vendors during the process\nLearn the reasons to consider partnering on integrations
URL:https://usteducation.org/event/w245-system-selection-understand-the-basics-of-apis/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-9.png
ORGANIZER;CN="Justin Burniske%2C MBA":MAILTO:justin.burniske@meta-dao.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220125T130000
DTEND;TZID=America/New_York:20220125T143000
DTSTAMP:20260403T222706
CREATED:20220328T190234Z
LAST-MODIFIED:20230601T195545Z
UID:10000031-1643115600-1643121000@usteducation.org
SUMMARY:W221: Engaging Your Members\, and Future Members\, Where They Are
DESCRIPTION:In this session we will discuss how you can make sure you are utilizing the right engagement channels to reach members and attain new ones. We will discuss generational gaps\, engagement tactics\, and how to present your message. \nLEARNING OBJECTIVES\n\n\nLearn how different age groups respond to communication/marketing messaging.\nExplore different engagement channels you should be using to get your members’ attention.\nLearn what you can be doing to attract new members through social\, email and programmatic channels.
URL:https://usteducation.org/event/w221-engaging-your-members-and-future-members-where-they-are/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/Alfred-2-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220125T110000
DTEND;TZID=America/New_York:20220125T123000
DTSTAMP:20260403T222706
CREATED:20220328T190234Z
LAST-MODIFIED:20231013T171701Z
UID:10000030-1643108400-1643113800@usteducation.org
SUMMARY:Financial Communications for Your Board | 5 Key Tactics
DESCRIPTION:To successfully navigate difficult decisions requires proactive strong strategic financial leadership from the Chief Financial Officer Position (CFO\, Director of Finance\, Controller) to drive mission delivery and impact\, improve financial health and super-charge governance. \nDuring a time of great disruption and uncertainty\, bold Executive Officer fiscal and financial leadership is needed to meet the challenge brought on by difficult decisions\, not hesitating to lead and drive change during a time of challenges and adversity. Explore the power active financial officers must have to lead\, be innovative\, effect change and reposition a nonprofit organization. The ability to effect change is directly related to how well you can communicate\, message\, provide financial reports\, and interact with board members and other volunteer leadership. Learn about how effective CFO’s have up their game improving their financial communications and opportunities to interact with Boards. \n\nLEARNING OBJECTIVES\n\n\nLearn about how empathy needs to be incorporated into financial problem solving\, messaging\, and communications.\nExplore how to better prepare for board and finance committee meetings that are occurring mostly in a virtual format and how to prep for these meetings and improve outcomes.\nLearn how to provide financial information in a format that is easier to understand and comprehend and helps with performance and impact assessments.\nExplore other strategies that will help financial executives to better connect with nonprofit Boards to advance strategic planning and innovative change.
URL:https://usteducation.org/event/financial-communications-for-your-board-5-key-tactics/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-11.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220120T130000
DTEND;TZID=America/New_York:20220120T143000
DTSTAMP:20260403T222706
CREATED:20220328T190234Z
LAST-MODIFIED:20231013T171238Z
UID:10000033-1642683600-1642689000@usteducation.org
SUMMARY:Hybrid Work Environment Best Practices: Mastering Hybrid Work
DESCRIPTION:As we continue to adapt to the ongoing pandemic\, we can count on one constant: hybrid work is here to stay. \nThe Great Resignation is proving that employees have little tolerance for hasty returns to our offices. Employers\, too\, have seen that remote work doesn’t just work—it offers measurable benefits. \nNow the challenge for association leaders is this: maintaining productivity\, security\, and engagement as we settle into hybrid work.   \nJoin Heinan Landa (Founder & CEO) and David Campbell (COO) of Optimal Networks for a discussion on how your organization can refine its approach to hybrid work and capitalize on the benefits that both in-office and remote work have to offer. \n  \nAbout Optimal Networks \nOptimal Networks is a Rockville\, MD-based IT company that helps associations advance their mission by way of thoughtful technology guidance and white-glove support. For three decades\, clients have turned to Optimal when they are spending too much time overseeing their IT team\, are worried about the security of member data\, or are concerned their technology isn’t providing the flexibility that employees and members expect. \n\nLEARNING OBJECTIVES\n\n\nLearn how to engage and collaborate with members\nLearn how to engage and collaborate with coworkers\nLearn how to maximize productivity with both technology and thoughtful scheduling\nLearn how to keep member data safe from anywhere
URL:https://usteducation.org/event/hybrid-work-environment-best-practices-mastering-hybrid-work/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Data Management,Data Management,Hiring/Retention/HR,Workplace,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-4.png
ORGANIZER;CN="Heinan Landa":MAILTO:hlanda@optimalnetworks.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220119T150000
DTEND;TZID=America/New_York:20220119T163000
DTSTAMP:20260403T222706
CREATED:20220328T190201Z
LAST-MODIFIED:20221031T130739Z
UID:10000028-1642604400-1642609800@usteducation.org
SUMMARY:W225: Making the Case for Data Hygiene
DESCRIPTION:As someone who interacts with your membership data every day\, you see the number of duplicated and outdated records that are crowding your database. Do you want to invest in a data clean-up project but aren’t sure how to convince your team? Tune in to our session for a pulse check on the health of your data\, see how your data quality compares with other associations\, and walk away with the tools you need to communicate the importance of data hygiene to your team and stakeholders. \nLEARNING OBJECTIVES\n\n\nParticipants will walk away with an estimate of how much dirty data is currently costing their association.\nParticipants will be able to see how their data quality compares with other associations.\nParticipants will learn how to communicate the importance of data hygiene to stakeholders.
URL:https://usteducation.org/event/w225-making-the-case-for-data-hygiene/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/01/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220119T110000
DTEND;TZID=America/New_York:20220203T123000
DTSTAMP:20260403T222706
CREATED:20220328T190250Z
LAST-MODIFIED:20231013T173201Z
UID:10000037-1642590000-1643891400@usteducation.org
SUMMARY:Employee Wellness Challenges: Improving Motivation & Retention
DESCRIPTION:Solving The Employee Training\, Motivation and Retention Challenge This pandemic crises has thrown everyone for a loop and in many cases\, a very significant financial loss and for many\, a large customer lose. There was no plan to get into this change\, and there is no plan for coming out of it. This will help you adjust to the new normal\, the ab normal. Business moves at the speed of trust – this is how to get there. \nFor organizations that laid off or furloughed people\, there will be a trust and engagement issue when they come back. There may even be a labor shortage in some industries\, and that will drag down your company’s growth\, performance\, and profitability. Employees are ready to leave to find a more suitable job with better pay\, benefits and promotional opportunities and less risk. Solidify your business customer care reputation by having engaged\, enthusiastic employees. \nWhat do great managers know that average managers do not\, when it comes to employee training\, retention and motivation? Experience has shown that implementing a solid employee development process\, which includes industry best practices\, can drive productivity up by almost 40%\, at little cost. Employees work for more than just money\, you need to find out their biggest motivator. This is how to engage\, inspire\, educate\, and empower everyone that will bring out their best every day\, and at the same time\, grow your company\, and your reputation as an employer of choice. \nThis is your opportunity to learn the key to retaining employees and accelerating the productivity of your talent. This webinar shows you how to define and set an exciting workplace destination and define leadership attributes that focus on the importance of trust at all levels\, the power of excellence\, understanding how to lead and develop employees\, and how to initiate creativity and continuous improvement to that will drive up customer loyalty and sales. \nIn this webinar\, you will learn the two main causes of employee turnover and how to remedy it\, and how to adapt the leadership characteristics of successful business leaders and coaches. When you apply the measurement tools that are available to leadership to help drive up performance in a win-win manner\, you will create enthusiastic\, engaged employees. \n– Be introduced to the most essential strategies coming out of the lockdown that engages\, empowers and motivates employees \n-  Implement the 5 fundamental qualities of leadership that inspire and engage your talent \n– Understand what really motivates employees\, how to find out and support them \n– Model what sets exceptional leaders apart from poor performers \n– Be aware of the 5 crushing management mistakes that stop engagement \n– Learn the three questions to stop your good talent from leaving \n– Adopt the ‘5 Questions Survey’ to identify the productivity knowledge gaps in your leadership team \n– Identify the five levels of engagement – where do you and your employees stack up? \n– Explore the 4 Imperative to K.E.E.P. your employees and grow their capabilities \n– Review two self-tests on loyalty and retention\, and one on how to coach and be coached \n– Review two self-tests on loyalty and retention\, \n– Use the resource that shows you how to coach and be coached \n– Implement the one page “know all about your employee” form \nThere will be several complimentary bonus resources offered at the conclusion of this webinar that fully support this educational offering. This workshop is proven\, practical and performance based. The value of this workshop will go to your bottom line. Adopt the best question to ask anyone – anytime\, on how to ensure the education session is implemented after the session: “Look at what you want to be\, not what you are going to do.” \n\nLEARNING OBJECTIVES\n\n\nLearn the two main causes of employee turnover and how to remedy it\, and how to adapt the leadership characteristics of successful business leaders and coaches\nLearn how to drive up performance in a win-win manner\nLearn how to create enthusiastic\, engaged employees
URL:https://usteducation.org/event/employee-wellness-challenges-improving-motivation-retention/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Hiring/Retention/HR,Hiring/Retention/HR,Workplace,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-15.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220118T130000
DTEND;TZID=America/New_York:20220118T143000
DTSTAMP:20260403T222706
CREATED:20220328T190339Z
LAST-MODIFIED:20240531T210904Z
UID:10000050-1642510800-1642516200@usteducation.org
SUMMARY:Best Corporate Budgeting Practices | Key Components
DESCRIPTION:This course will review the best practices for establishing corporate wide budgets\, forecasting\, controlling and monitoring budgets. We will also review budgeting products with a focus on NetSuite ERP system. An overview of the budgeting process will drive the topics from the initial creation of budgets to successful execution of the budget. \n\n\n\n\n\n \n\n\nLEARNING OBJECTIVES\n\n\nUnderstand budgeting terminology.\nIdentify the general enterprise level budgeting processes.\nPreview forecasting options for creating budgets.\nAnalyze typical budget reporting such as budget vs actual report.\nGain knowledge of budgeting data flows and integration technology.
URL:https://usteducation.org/event/best-corporate-budgeting-practices-key-components/
LOCATION:Group Internet-Based
CATEGORIES:Accounting,Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Budgeting,Business Strategy,Business Strategy,Data Management,Data Management,Finance,Finance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-21.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220113T130000
DTEND;TZID=America/New_York:20220113T143000
DTSTAMP:20260403T222706
CREATED:20220328T190339Z
LAST-MODIFIED:20231013T173236Z
UID:10000049-1642078800-1642084200@usteducation.org
SUMMARY:E-commerce Revenue Models | 6 Common Mistakes
DESCRIPTION:Six Keys For A Strong E-Commerce Solution\n\n\n\nJoin the GOPD team to learn how e-commerce can help boost your revenue and how to avoid common mistakes like not knowing your target customers\, not encouraging customer feedback\, and making the checkout process too complicated. \nAttendees will gain a better understanding of how e-commerce can help drive their sales\, prevent pitfalls\, and put their customers first. \n\n\n \n\n\nLEARNING OBJECTIVES\n\n\nUnderstanding key areas to focus on with an E-Commerce Solution\nWays to increase your revenue through E-Commerce\nSteps to an awesome E-Commerce Site\n\nView Recording:  \nhttps://media.usteducation.org/dashboard/all-posts/edit-post/?id=586&content_type=wb_mm_video&token=eaaf0b67c347c4ab81da146b8cfa4030
URL:https://usteducation.org/event/e-commerce-revenue-models-6-common-mistakes/
LOCATION:Group Internet-Based
CATEGORIES:B2B/B2G,B2B/B2G IT,Business Strategy,Data Management,Growth/Sales,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-20.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211230T110000
DTEND;TZID=America/New_York:20211230T123000
DTSTAMP:20260403T222706
CREATED:20220328T190250Z
LAST-MODIFIED:20231013T173704Z
UID:10000034-1640862000-1640867400@usteducation.org
SUMMARY:Implementing ASC 842 Lease Accounting for Your Business
DESCRIPTION:Accounting Standards Codification (ASC) 842  – Leases is almost effective for nonpublic companies and certain not-for-protfits. In this session we’ll cover the scope\, adoption method\, key provision and why any of this matters to you. Including impacts on the statement of financial position\, financial ratio\, and covenants. We’ll go over what you need to know to make sure you understand how leases are classified under ASC 842 and provide examples and illustrations on how to initially calculate and subsequently measure leases under this new standard. \n\nLEARNING OBJECTIVES\n\n\nYou will be able to identify which transactions/agreements are within the scope of ASC 842.\nYou will be able to explain the adoption method\, initially calculations and subsequent measurements.\nYou will be able to recognize the difference between finance\, operating and short-term lease classifications.\nYou will be able to identify lease and non-lease components.\nYou will be able to explain presentation and disclosures requirements.
URL:https://usteducation.org/event/implementing-asc-842-lease-accounting-for-your-business/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211223T110000
DTEND;TZID=America/New_York:20211223T123000
DTSTAMP:20260403T222706
CREATED:20220328T190339Z
LAST-MODIFIED:20240531T213412Z
UID:10000051-1640257200-1640262600@usteducation.org
SUMMARY:How to Write an RFP for Merchant Services | Key Considerations
DESCRIPTION:Improve your business process and net income by knowing what goes into a RFP (request for proposal) for merchant services. \n \n\n\n\nWhat Criteria Should Every Merchant Services RFP Contain and Why Does it Matter? \nYour credit card processing fees are a top ten-line item in your General Ledger. When releasing an RFP to evaluate new merchant service providers\, knowing how the credit card industry works is crucial. Your fiduciary obligation and reputation are on the line. With compliance standards to meet\, and risks to mitigate\, there is much to understand. We will demystify the credit card processing flow\, players\, terminology\, and musts to consider. You will leave feeling prepared to write your RFP and EVALUATE your perspective merchant service providers based on the criteria most important for your organization. We will evaluate how to identify the gaps in your current payments ecosystem and supply you with the questions to ask to reduce these issues in your future state. \n1. Knowing What You Don’t Know \n2. Terminology of the Industry and the Flow of Payments \n3. Capturing Your Current State Through GAP Analysis \n4. Risk Mitigation (PCI Compliance\, Fraud) \n5. How to Compare Pricing and Find Hidden Fees \n6. Putting it All Together: Writing the RFP with Your Future State in Mind \n\nLEARNING OBJECTIVES \n\n\n\nTo give your organization a higher level of understanding of payment processing and equip you to make the most educated/informed decision on your payment processor/merchant services selection.\nTo provide you with important recommendations that will assist your progress in creating an omnichannel payments ecosystem.\nTo create a working framework that your Association can use to effectively evaluate future Processors while taking into consideration your current business process.
URL:https://usteducation.org/event/how-to-write-an-rfp-for-merchant-services-key-considerations/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Finance,Finance,Payments/PCI Compliance,Payments/PCI Compliance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-23.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211215T130000
DTEND;TZID=America/New_York:20211215T143000
DTSTAMP:20260403T222706
CREATED:20220328T190108Z
LAST-MODIFIED:20220831T183911Z
UID:10000022-1639573200-1639578600@usteducation.org
SUMMARY:W222: Stop Creeping Out Your Members: How to Connect in a New Age of Privacy Expectations (and Worthless Open Rates)
DESCRIPTION:Perceptions around digital privacy have evolved\, and consumers are responding; already\, 96 percent of U.S. users are opting out of Apple’s permission-to-track option. Across industries and especially in member-based organizations\, consumers want (deserve!) a more human\, personal experience with their intentional input.\nUntil recently\, messaging has been based mostly on what consumers do (their behaviors\, purchases and internet browsing)\, gathered through 1st\, 2nd and 3rd party data sources. From there\, a lot of guesswork happens: if they’re at this stage in their career\, they want this\, if they visited this web page\, they probably want that. This segmentation is an estimation at best and makes your organization seem like a Peeping Tom at worst.\nInstead of following your members\, tracking what they do and then guessing what they want\, what if you just asked them in real time and acted on it? That’s what American Academy of Pediatrics (AAP) did to better engage their members\, and it laid the groundwork for a whole new engagement strategy. Within just a few months\, the AAP put together multiple campaigns that increased recruitment numbers\, gathered valuable information\, and inspired a list of future campaigns to further strengthen their member interactions and communications.\nJoin us to explore how member attitudes\, needs and wants are changing… and why your email open rate metric can be tossed in the trash for more meaningful measures of engagement.\n \nLEARNING OBJECTIVES\n\n\n Explore how changes in perception of privacy are affecting associations.\n Learn why zero-party data is becoming more important than other data sources in engaging individuals throughout the member lifecycle.\n Analyze how your organization’s communications strategy can be reshaped to align with changes in members’ perception of privacy and communication preferences.\n\n\n 
URL:https://usteducation.org/event/w222-stop-creeping-out-your-members-how-to-connect-in-a-new-age-of-privacy-expectations-and-worthless-open-rates/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211214T130000
DTEND;TZID=America/New_York:20211214T143000
DTSTAMP:20260403T222706
CREATED:20220328T190307Z
LAST-MODIFIED:20231013T173109Z
UID:10000039-1639486800-1639492200@usteducation.org
SUMMARY:Year-end Close Checklist: Closing Out Your Fiscal Year Effectively
DESCRIPTION:Do you need a refresher on how to prepare your nonprofit / association for year-end?  It may surprise you to know that the key to a seamless accounting year-end close is monthly cadence.  But what are all the pieces required to organize your accounting?  Join The McKelvey Group’s webinar as we review our methodology for closing the fiscal year for nonprofits.  We will cover items in our Year-End Close Checklist and share our best practices for ensuring a smooth tax filing for your nonprofit / association. \n\n\nLEARNING OBJECTIVES \n\n\n\nLearn all the items necessary to successfully close the fiscal year\nGain helpful suggestions on how to prepare a budget for the following year\nKnow what to provide the tax preparer for the 990 tax filing\nUnderstand the importance of contribution receipts and system backups
URL:https://usteducation.org/event/year-end-close-checklist-closing-out-your-fiscal-year-effectively/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-10.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211209T150000
DTEND;TZID=America/New_York:20211209T163000
DTSTAMP:20260403T222706
CREATED:20220328T190307Z
LAST-MODIFIED:20231013T165431Z
UID:10000040-1639062000-1639067400@usteducation.org
SUMMARY:Best Budgeting System to Implement for Your Organization
DESCRIPTION:Proactive Organizations are Being Aggressive with Budget Innovation\, Interaction and Changes\n \nThe past 18 Months have been unpredictable and have impacted budgets in both positive and negative directions. Budget tactics and systems need to evolve and change to stay relevant\, be value-added while also supporting enterprise risk management (ERM) efforts. We will discuss a number of key budget innovation tactics that will be useful in supercharging your budgets and making them more effective at enhancing sustainability\, supporting mission\, and improving financial health.\n \n\nLEARNING OBJECTIVES\n\n\nLearn how capital budgets have an important role\nLearn how to stress test funding\nLearn more about creating a culture of budget projections – engaging staff\nLearn how to apply phase-in strategies to triumph over uncertainty and gain acceptance\nLearn how using operating reserves during a time of uncertainty
URL:https://usteducation.org/event/best-budgeting-system-to-implement-for-your-organization/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-11.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211208T130000
DTEND;TZID=America/New_York:20211208T143000
DTSTAMP:20260403T222706
CREATED:20220328T190307Z
LAST-MODIFIED:20231013T173903Z
UID:10000041-1638968400-1638973800@usteducation.org
SUMMARY:Cyber Insurance Market: Issues and Insurance Implications
DESCRIPTION:The cyber insurance market has changed drastically in just the last five months\, and you need to know how to position your organization for market increases and corrections. This webinar will cover the must-knows of IT cyber insurance woes and how best to mitigate them. \nHear lessons learned and best practices from a panel of experts that includes a CFO\, CIO\, Insurance Broker and Carrier. \n\n\nLEARNING OBJECTIVES \n\n\n\nUnderstand the reasons why your organization needs cyber insurance.\nUnderstand how much coverage you may need based on my budget size\nLearn how to file and manage a cyber insurance claim.\nDiscover tools and resources to protect your organization from cyber attacks.
URL:https://usteducation.org/event/cyber-insurance-market-issues-and-insurance-implications/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-12.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211207T110000
DTEND;TZID=America/New_York:20211207T123000
DTSTAMP:20260403T222706
CREATED:20220328T190307Z
LAST-MODIFIED:20231013T180431Z
UID:10000042-1638874800-1638880200@usteducation.org
SUMMARY:5 Digital Non-Dues Revenue Models that work for both Members AND Sponsors
DESCRIPTION:In this webinar\, you will see proven models that are truly sustainable.  Why\, because they provide high value content for members while also generating sponsor support and non-dues revenue.  And\, they are repeatable and sustainable. \n\n\nLEARNING OBJECTIVES \n\n\n\nCreating Digital Sponsorships that also create high value for members\nThe value of planning your digital content calendar and your sponsorship model at the same time\nMeasuring the value for both members and sponsors and using this data to continually improve
URL:https://usteducation.org/event/5-digital-non-dues-revenue-models-that-work-for-both-members-and-sponsors/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-13.png
ORGANIZER;CN="Dan Stevens":MAILTO:dan.stevens@talewinddigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211202T110000
DTEND;TZID=America/New_York:20211202T123000
DTSTAMP:20260403T222706
CREATED:20220328T190307Z
LAST-MODIFIED:20231002T155524Z
UID:10000043-1638442800-1638448200@usteducation.org
SUMMARY:W218: 15 Ways to Take Your Newsletter to the Next Level
DESCRIPTION:How can you be sure your newsletter is being used to its full capabilities and providing your members with the most cutting edge knowledge?\n \n\n\nMany organizations still struggle with email newsletter marketing. They don’t want to send information that is out-of-date and irrelevant but lag behind in keeping their emails current. Email newsletters are a great way to share industry news with your members\, but a lot has changed in the world of email. Join us and learn how to use email newsletter marketing to engage your members about current topics and industry trends\, newsletter best practices\, increasing engagement\, curating outside content and automation.\nLEARNING OBJECTIVES \n\n\n\nIdentify ways to leverage new technologies to make your email newsletter more sophisticated.\nGet some useful ideas for maximizing your newsletter real estate.\nLearn how to leverage the fundamentals of email engagement for your newsletter.
URL:https://usteducation.org/event/w218-15-ways-to-take-your-newsletter-to-the-next-level/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/02/Erica-1-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211130T110000
DTEND;TZID=America/New_York:20211130T123000
DTSTAMP:20260403T222706
CREATED:20220328T190323Z
LAST-MODIFIED:20240531T213441Z
UID:10000044-1638270000-1638275400@usteducation.org
SUMMARY:Creating an Engaged Workforce for Your Organization: Key Considerations
DESCRIPTION:What do great managers know that average managers do not when it comes to employee training\, retention and motivation? Experience has shown that implementing a solid employee development process\, which includes industry best practices\, can drive productivity up by almost 40%\, at little cost. Employees work for more than just money\, you need to find out the biggest motivator. This is how to engage\, inspire\, educate and empower everyone that will bring out their best every day\, and at the same time\, grow your company\, and your reputation as an employer of choice. \n\n\n\n \n\n\nLEARNING OBJECTIVES\n\n\nLearn the five levels of engagement\, where everyone stacks up in loyalty to their organization and coworkers\, and how each level affects the other four.\nApply the 3 cornerstones that make up a culture of engagement and understand the main reasons your good employees leave – and how to keep the good ones.\nLearn to adopt the 4 imperatives to ‘K.E.E.P.’ your employees and grow their capabilities.\nParticipate by answering “The 5 Question Survey” that identifies the holes in your leadership team that applies to customer/client/patient satisfaction\, and that needs to be shared with everyone.\nLearn how to engage\, inspire and motivate everyone by bringing out their best attributes and behaviors with the S.A.M. methodology.\nReview the two crucial self-tests on loyalty and retention\, and one on how to coach and be coached.
URL:https://usteducation.org/event/creating-an-engaged-workforce-for-your-organization-key-considerations/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Culture/Communication,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-15.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211116T140000
DTEND;TZID=America/New_York:20211116T153000
DTSTAMP:20260403T222706
CREATED:20220328T190323Z
LAST-MODIFIED:20231013T173344Z
UID:10000045-1637071200-1637076600@usteducation.org
SUMMARY:Future Digital Marketing Trends | Top Marketing Tactics to Implement
DESCRIPTION:Digital media preferences and consumption rates changed drastically in 2020 and 2021 as a result of the pandemic. With these shifts come new and unique opportunities for associations to engage digital audiences and grow their reach. In this webinar you will discover the latest macro trends affecting digital media and new marketing tactics associations can apply right away to increase member recruitment\, engagement and retention. \n\n\n\n\n\nLEARNING OBJECTIVES \n\n\n\nDiscover the top trends in digital media and advertising\nUncover new opportunities for associations to grow their reach\nExplore digital marketing tactics you can apply right away to grow revenue and membership
URL:https://usteducation.org/event/future-digital-marketing-trends-top-marketing-tactics-to-implement/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/Alfred-2-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211116T110000
DTEND;TZID=America/New_York:20211116T123000
DTSTAMP:20260403T222706
CREATED:20220328T190323Z
LAST-MODIFIED:20231013T171757Z
UID:10000046-1637060400-1637065800@usteducation.org
SUMMARY:How to Retain Employees During the Great Resignation: 7 Key Tips
DESCRIPTION:This year\, an unprecedented number of Americans left their positions with July 2021 being the all time highest for attrition– 4 million Americans quitting their jobs and an estimated 10.9 million job openings available according to the U.S. Bureau of Labor Statistics. In this course we’ll discuss how associations\, nonprofits\, and other purpose driven organizations can best leverage themselves when recruiting revenue generating talent in this unprecedented competitive market place.  We’ll also discuss what top revenue generating talent want from their next employer as well keys to a successful employee retention program. \n\n\n\n\n\n\n\nLEARNING OBJECTIVES \n\n\n\nLearn the reasons behind The Great Resignation and how your organization can maneuver through this complex environment\nUnderstand specifically what appeals to revenue generating professionals (sales\, development\, sponsorship\, non dues\, etc) when considering a position with associations\, nonprofits\, and other purpose driven organizations\nExplore ways your organization can create a culture that retains top talent even in times of historic market competition
URL:https://usteducation.org/event/how-to-retain-employees-during-the-great-resignation-7-key-tips/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-17.png
END:VEVENT
END:VCALENDAR