BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:UST Education
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220602T110000
DTEND;TZID=America/New_York:20220602T123000
DTSTAMP:20260609T184149
CREATED:20220518T153058Z
LAST-MODIFIED:20240531T204818Z
UID:10000089-1654167600-1654173000@usteducation.org
SUMMARY:The Digital Ecosystem Approach: How It’s Shaping The Future For Associations
DESCRIPTION:View Recorded Webinar \nListen to the Podcast \nOur ever-evolving modern world presents many unique challenges to associations and member management. But in a world of change\, meeting and exceeding members’ expectations remains a top priority and leveraging best-in-class technology positions your association for success.  \nTo achieve member satisfaction\, associations must evolve their everyday tools by selecting software that integrates so they can leverage member data and track member engagement in real-time. When tools and technology are able to communicate and interact with one another\, it creates a digital ecosystem.  \nThe digital ecosystem approach is the way of the future – and the present. It provides freedom and flexibility to choose tools and technology that work best for your association while facilitating a centralized hub for member data. In this webinar\, Wicket Co-founder and CEO\, Jeff Horne dives into this topic in more detail and provides practical examples so you can feel confident as you begin to form your digital ecosystem.
URL:https://usteducation.org/event/the-digital-ecosystem-approach-how-its-shaping-the-future-for-associations/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/W294.website-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220608T110000
DTEND;TZID=America/New_York:20220608T123000
DTSTAMP:20260609T184149
CREATED:20220524T222120Z
LAST-MODIFIED:20240531T204330Z
UID:10000098-1654686000-1654691400@usteducation.org
SUMMARY:Best Practices for Using a Open Source Knowledge Base System
DESCRIPTION:For a long time now with associations the narrative has centered around: Bring all our content into one central location and go from there. A more effective approach is to leave your content where it is and let your search tool find it where it lives. When associations define all their content sources as one knowledge-base\, the impact can be profound. Their audiences will understand that they are the global information resource and look to them for learning\, community\, and leadership. \nLEARNING OBJECTIVES\n\n\nHow your AMS\, LMS\, CMS\, videos\, podcasts\, journal/magazine articles\, job board\, etc. form your knowledge-base\, and that’s a good thing!\nExplore how the normalization of content and taxonomy — manually or using AI processes — prevents ‘lost in translation’ member (and prospective member!) experiences.\nLet your systems do what they do best while consumers of their respective knowledge enjoy an aggregated and consistent content discovery experience.
URL:https://usteducation.org/event/best-practices-for-using-a-open-source-knowledge-base-system/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/W292.site_.png
ORGANIZER;CN="Johnny Clayton":MAILTO:johnny@fusesearch.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220609T110000
DTEND;TZID=America/New_York:20220609T123000
DTSTAMP:20260609T184149
CREATED:20220525T174412Z
LAST-MODIFIED:20220831T193300Z
UID:10000099-1654772400-1654777800@usteducation.org
SUMMARY:B126: How to Write an RFP (Request for Proposal) for Merchant Services: Improving Your Business Process and Net Income
DESCRIPTION:What Criteria Should Every Merchant Services RFP Contain and Why Does it Matter? \nYour credit card processing fees are a top ten-line item in your General Ledger. When releasing an RFP to evaluate new merchant service providers\, knowing how the credit card industry works is crucial. Your fiduciary obligation and reputation are on the line. With compliance standards to meet\, and risks to mitigate\, there is much to understand. We will demystify the credit card processing flow\, players\, terminology\, and musts to consider. You will leave feeling prepared to write your RFP and EVALUATE your perspective merchant service providers based on the criteria most important for your organization. We will evaluate how to identify the gaps in your current payments ecosystem and supply you with the questions to ask to reduce these issues in your future state. \n1. Knowing What You Don’t Know \n2. Terminology of the Industry and the Flow of Payments \n3. Capturing Your Current State Through GAP Analysis \n4. Risk Mitigation (PCI Compliance\, Fraud) \n5. How to Compare Pricing and Find Hidden Fees \n6. Putting it All Together: Writing the RFP with Your Future State in Mind \n\n\n\n\nLEARNING OBJECTIVES\n\n\nTo give your organization a higher level of understanding of payment processing and equip you to make the most educated/informed decision on your payment processor/merchant services selection.\nTo provide you with important recommendations that will assist your progress in creating an omnichannel payments ecosystem.\nTo create a working framework that your Association can use to effectively evaluate future Processors while taking into consideration your current business process.
URL:https://usteducation.org/event/b126-how-to-write-an-rfp-request-for-proposal-for-merchant-services-improving-your-business-process-and-net-income/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/B126.png
ORGANIZER;CN="Wade Tetsuka%2C CPA":MAILTO:wadetetsuka@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220614T110000
DTEND;TZID=America/New_York:20220614T123000
DTSTAMP:20260609T184149
CREATED:20220525T180411Z
LAST-MODIFIED:20231013T165124Z
UID:10000100-1655204400-1655209800@usteducation.org
SUMMARY:Best Marketing Automation Strategy | Automation Best Practices
DESCRIPTION:View Recorded Webinar\nListen to the Podcast\nCorrelation doesn’t always equal causation\, however\, better marketing automation capabilities are strongly correlated with better market performance. This session will cover several Marketing Automation Best Practices and how industry leaders get value out of their Marketing Automation investment.\n\n\n\n\nLEARNING OBJECTIVES\n\n\nLearn if more marketing tools lead to better results\nLearn the top five things you should consider when picking a Marketing Automation Platform\nLearn a few things industry leaders excel at that laggards don’t
URL:https://usteducation.org/event/best-marketing-automation-strategy-automation-best-practices/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Growth/Sales,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/W232.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220615T130000
DTEND;TZID=America/New_York:20220615T143000
DTSTAMP:20260609T184149
CREATED:20220525T192522Z
LAST-MODIFIED:20231013T165158Z
UID:10000101-1655298000-1655303400@usteducation.org
SUMMARY:What Are the Benefits of User Generated Content
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nHighly relevant and engaging content is in ultra-demand and associations are feeling the pressure to supply. How do they produce content on a consistent basis that resonates with members and keeps them coming back for more? That’s where member-created content comes in. Members are often an untapped resource of knowledge\, ideas\, and stories. They bring authenticity and unique perspectives to your association that not only builds credibility\, but with the appropriate strategy\, member-created content can increase member engagement through elevated experiences and building stronger connections that last. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nHow to utilize your member content to your advantage\nHow to engage with members socially to create deeper connections\nUnderstand member personas and how to engage with different groups
URL:https://usteducation.org/event/what-are-the-benefits-of-user-generated-content/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/Alfred-2-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220621T130000
DTEND;TZID=America/New_York:20220621T143000
DTSTAMP:20260609T184149
CREATED:20220805T195341Z
LAST-MODIFIED:20220831T193553Z
UID:10000161-1655816400-1655821800@usteducation.org
SUMMARY:N116: AP Automation – Processing Global Payments\, Eliminating Fraud\, and Segregating Roles and Responsibilities to Reduce Risk
DESCRIPTION:This session will provide an overview of current challenges and trends impacting financial processes in today’s Accounts Payable departments. It will focus on how automation can drive new levels of efficiency and how digital transformation can improve payment analytics and eliminate manual errors. Additional best practices to be discussed include: \n\nProcessing global payments to any country in any currency.\nStrengthening fraud prevention.\nSegregating roles and responsibilities to ensure corporate accounting compliance.\n\nFinally\, the session will identify leading practices to automate AP in NetSuite \n  \nLEARNING OBJECTIVES\n\n\nDiscover the leading practices to automate AP in NetSuite\nLearn how to segregate roles and responsibilities to spread control of info and reduce risk\nUnderstand how to use digital technology to prevent fraud in AP\nIdentify how to take full advantage of NetSuite’s 360° visibility to improve AP processes\nAnything additional\n\n 
URL:https://usteducation.org/event/n116-ap-automation-processing-global-payments-eliminating-fraud-and-segregating-roles-and-responsibilities-to-reduce-risk/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220622T100000
DTEND;TZID=America/New_York:20220622T110000
DTSTAMP:20260609T184149
CREATED:20220525T195416Z
LAST-MODIFIED:20220831T193640Z
UID:10000102-1655892000-1655895600@usteducation.org
SUMMARY:S101: Symposium Session #1: Everything You Want To Know About Engagement Scoring (but didn’t know to ask)
DESCRIPTION:Association professionals understand conceptually what engagement scoring is and why it’s important\, but do you know how to produce accurate scores that are meaningful and actionable? The key is how you build your engagement model – the activities and behaviors you can measure and their relative importance to your picture of engagement. During this session\, we’ll dive deep into the nuances of creating a model that truly reflects what you value most in your members\, and what they value most about your association. You’ll learn the do’s and don’ts of building the right model for your association and walk away with tips on how to get started. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nUnderstand the key principles of engagement scoring\nDetermine how to choose the right activities to score for individuals and organizations\nLearn how to assign points and weight them relative to all activities using 100-point scale\n\n\n\nTo attend the Symposium in person\, please register here: IN PERSON SYMPOSIUM
URL:https://usteducation.org/event/s101-symposium-session-1-everything-you-want-to-know-about-engagement-scoring-but-didnt-know-to-ask/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/S101.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220622T111500
DTEND;TZID=America/New_York:20220622T121500
DTSTAMP:20260609T184149
CREATED:20220525T205919Z
LAST-MODIFIED:20220831T193722Z
UID:10000103-1655896500-1655900100@usteducation.org
SUMMARY:S102: Symposium Session #2: IT Zen – How to Create Harmony Across Leadership\, Business and Technology
DESCRIPTION:Organizations rely on technology to fulfill their mission\, deliver quality service to their members and customers. Everyone talks about “IT is everyone’s business”\, yet organizations continue to struggle to find true IT Zen – why? Ben and Gretchen will discuss their experience and observations to help organizations figure out what may be interfering with a more harmonious experience for customers and staff and the systems that support them. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nIdentify and discuss the the barriers to IT Zen\nDefine the role of is business leaders\nDiscuss the relationship of IT and technology resources\n\n\n  \n\n\n\n\nTo attend the Symposium in person\, please register here: IN PERSON SYMPOSIUM
URL:https://usteducation.org/event/s102-symposium-session-2-it-zen-how-to-create-harmony-across-leadership-business-and-technology/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/S102.png
ORGANIZER;CN="Ben Muscolino":MAILTO:ben@amsgeek.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220622T133000
DTEND;TZID=America/New_York:20220622T143000
DTSTAMP:20260609T184149
CREATED:20220525T210220Z
LAST-MODIFIED:20220831T193812Z
UID:10000104-1655904600-1655908200@usteducation.org
SUMMARY:S103: Symposium Session #3: Understanding the Payments Ecosystem Of your Association/Nonprofit
DESCRIPTION:Coming Soon! \n  \n\nTo attend the Symposium in person\, please register here: IN PERSON SYMPOSIUM
URL:https://usteducation.org/event/s103-symposium-session-3-understanding-the-payments-ecosystem-of-your-association-nonprofit/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/S103.png
ORGANIZER;CN="Wade Tetsuka%2C CPA":MAILTO:wadetetsuka@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220622T144500
DTEND;TZID=America/New_York:20220622T154500
DTSTAMP:20260609T184149
CREATED:20220525T210750Z
LAST-MODIFIED:20220831T193850Z
UID:10000105-1655909100-1655912700@usteducation.org
SUMMARY:S104: Symposium Session #4: Membership Engagement – Pass The Pen
DESCRIPTION:Highly relevant and engaging content is in ultra-demand as associations are trying to find meaningful connections with their constituents to boost their membership value. How do they produce content on a year-round basis that resonates with members and keeps them engaged? That’s where member-created content comes in. Members are often an untapped resource of knowledge\, ideas\, and stories. They bring authenticity and unique perspectives to your association that not only builds credibility\, but with the appropriate strategy\, member-created content can increase engagement through elevated experiences and building stronger connections that last. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nIdentify members who are actively creating content and/or are subject matter experts and invite them to become a contributor for your association\nReach highly sought-after audiences on a deeper level and draw in a more engaged audience by using content centered around member experiences\nSpotlight and share member-created content to simultaneously enhance the experience of your readers and engage the members who created the content on a new level\n\n\nTo attend the Symposium in person\, please register here: IN PERSON SYMPOSIUM
URL:https://usteducation.org/event/s104-symposium-session-4-membership-engagement-pass-the-pen/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/S104.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220628T130000
DTEND;TZID=America/New_York:20220628T143000
DTSTAMP:20260609T184149
CREATED:20220518T144331Z
LAST-MODIFIED:20240531T204811Z
UID:10000088-1656421200-1656426600@usteducation.org
SUMMARY:How to Deliver the Best E-commerce Experience for Associations
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nAssociations often struggle with e-commerce.  Most understand that members and non-members have extremely high expectations in today’s digital age thanks to Amazon\, Google\, Target\, etc.  A common struggle is how to deliver that kind of experience\, particularly when transactions happen in their AMS and other platforms that were not built to do so.  Jake and Joe will talk about how to think of e-commerce and the use of traditional association platforms differently and show how to decouple the Store or Marketplace from legacy systems to provide a great buying experience for the user. \nLEARNING OBJECTIVES\n\n\nComparing Best-in-Class e-commerce Experiences to Associations\nLooking at your Membership Model to support great e-commerce and innovation\nTechnicalities in how to build your commerce site
URL:https://usteducation.org/event/how-to-deliver-the-best-e-commerce-experience-for-associations/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Growth/Sales,Marketing/Member Engagement,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/W255website.png
ORGANIZER;CN="Jake Toohey":MAILTO:jtoohey@adagetech.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220629T110000
DTEND;TZID=America/New_York:20220629T123000
DTSTAMP:20260609T184149
CREATED:20220629T150023Z
LAST-MODIFIED:20240531T204756Z
UID:10000122-1656500400-1656505800@usteducation.org
SUMMARY:Hold Them Or Fold Them: What’s Your Member Engagement?
DESCRIPTION:View Recorded Webinar \nListen to the Podcast \nShould membership renewal rates alone define how your organization measures return on engagement (ROE)? What data points should you use to measure member engagement? More importantly\, would your association align and agree upon those indicators org-wide and alter programming accordingly? Measuring engagement means understanding the member journey and how they interact with all of your programming. Join us as we explore potential data sets that can help you kick-start your ROE definition within your organization to build your own personalized engagement algorithm. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nUnderstand how ROE (Return on Engagement) can be calculated\nMetrics that can demonstrate escalating levels of engagement\nBuilding an organization-wide framework using engagement metrics as part of larger feedback mechanisms
URL:https://usteducation.org/event/hold-them-or-fold-them-whats-your-member-engagement/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Data Management,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/03/Maneesha-.png
END:VEVENT
END:VCALENDAR