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DTSTART;TZID=America/New_York:20221201T100000
DTEND;TZID=America/New_York:20221201T110000
DTSTAMP:20260425T044430
CREATED:20220830T155637Z
LAST-MODIFIED:20240531T212416Z
UID:10000173-1669888800-1669892400@usteducation.org
SUMMARY:B141 : What is the Return on Investment (ROI) from Utilizing Asset Maintenance / Asset Management Software
DESCRIPTION:COURSE DESCRIPTION: \nBy the end of 2023\, 82% of enterprise decision makers will need to make critical decisions regarding the management of their enterprise assets. As organizations shift to more digitalized business models\, choosing the correct Enterprise Asset Management (EAM) system is key to their success. During this session\, you will learn how an intuitive asset management and maintenance solution can streamline maintenance work processes\, extend asset lifecycle\, reduce operational costs—and boosts overall efficiency. \n  \nLEARNING OBJECTIVES: \n\nUnderstand why an Enterprise Asset Management solution is so important to your customers and the ROI you can achieve.\nLearn why user adoption is key to the success of any asset management system and how to identify the winning features to make that happen.\nLearn how to identify asset management opportunities based on different verticals and how to evolve the solution as the business grows.
URL:https://usteducation.org/event/what-is-the-return-on-investment-roi-from-utilizing-asset-maintenance-asset-management-software/
LOCATION:https://zoom.us/j/92119426840
CATEGORIES:MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/B141WS-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221205T130000
DTEND;TZID=America/New_York:20221205T140000
DTSTAMP:20260425T044430
CREATED:20221028T190443Z
LAST-MODIFIED:20221116T215537Z
UID:10000255-1670245200-1670248800@usteducation.org
SUMMARY:W372: Growing your 365 Community
DESCRIPTION:COURSE DESCRIPTION: \nMembership is about more than attending an annual event and receiving a newsletter. It’s about finding connections and educational content that advance your business objectives. There are many ways to build a year-round community to connect members to members and buyers to sellers. Making human connection needs the heart of your digital efforts and pulling insights from your data. This team of forward-thinkers will share what they have learned to support your growth\, from strategic design to execution. \n  \nLEARNING OBJECTIVES: \n\nExplore what ‘365 connection’ means to your unique community.\nDiscover the opportunities for growth when you engage consistently and meaningfully.\nCompile a list of ideas you can prototype with your own organization.
URL:https://usteducation.org/event/w372-growing-your-365-community/
LOCATION:https://zoom.us/j/93201390194
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-18.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221206T150000
DTEND;TZID=America/New_York:20221206T160000
DTSTAMP:20260425T044430
CREATED:20220912T202347Z
LAST-MODIFIED:20221007T210329Z
UID:10000190-1670338800-1670342400@usteducation.org
SUMMARY:W337: Why Associations Should Stop Planning Events and Start Designing Experiences
DESCRIPTION:COURSE DESCRIPTION: \nIt is an understatement to say that 2020 and most of 2021 was disruptive to all facets of our lives. When it came to meetings and events\, which historically relied heavily on in-person interaction\, it was a time of change and lessons learned. Now that we are returning to in-person events\, it is imperative that our associations don’t fall back on history and habit. Learn what it takes to design experiences rather than simply planning events. From meeting design to stakeholder engagement\, the landscape has changed—is your association ready? \n  \nLEARNING OBJECTIVES: \n\nLearn what it takes to design experiences rather than simply planning events.\nLearn how the landscape has changed from meeting design to stakeholder engagement. \nLearn how to not fall back on history and habits now that we are returning to in-person events. \n\n 
URL:https://usteducation.org/event/w337/
LOCATION:https://zoom.us/j/91204889122
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/124.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221207T110000
DTEND;TZID=America/New_York:20221207T120000
DTSTAMP:20260425T044430
CREATED:20221003T185642Z
LAST-MODIFIED:20221111T205949Z
UID:10000228-1670410800-1670414400@usteducation.org
SUMMARY:W359: Small Budget\, Big Impact: Affordable Ways to Level-Up Marketing
DESCRIPTION:COURSE DESCRIPTION: \nToday\, it IS possible to make a tremendous\, polished\, professional impact through your marketing initiatives with only a modest marketing budget. Discover budget-friendly techniques and tools that are truly within reach\, even if your annual marketing campaign budget doesn’t expand beyond four digits. \n  \nIf you’re a small- to mid-sized association\, it’s to be expected that your marketing budget is right-sized and therefore not huge. For many associations\, cost and human resources have historically been barriers to adopting “best practices” in strategic marketing and communications. Likewise\, the old adage does still hold true – you have to spend money to make money. Fortunately\, today\, it’s possible to make a tremendous\, polished\, professional impact through your marketing initiatives with only a modest marketing budget. \n  \nIn this session\, you’ll learn about techniques and tools that are truly within reach\, even if your annual marketing campaign budget doesn’t expand beyond four digits. In this interactive session\, we will showcase real examples in action\, as we highlight some of the tools and techniques that help low-cost campaigns generate high-impact returns. Participants will also gain access to a hot list of low-cost marketing ideas\, templates\, and resources that make a huge impact. \n  \nLEARNING OBJECTIVES: \n\nLearn how to develop and implement a marketing plan and budget that delivers “big-impact” results from smaller budgets.\nLearn how to apply strategies and tactics to build and execute successful marketing campaigns with limited budgets.\nParticipants will gain access to a list of techniques and tools that have been vetted to help them in their quest to deliver maximum impact with minimal investment through marketing.\n 
URL:https://usteducation.org/event/w359-small-budget-big-impact-affordable-ways-to-level-up-marketing/
LOCATION:https://zoom.us/j/96282017798
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-16.png
ORGANIZER;CN="Jemilah Senter":MAILTO:jemilah@senterpoint.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221207T130000
DTEND;TZID=America/New_York:20221207T140000
DTSTAMP:20260425T044430
CREATED:20221010T190519Z
LAST-MODIFIED:20221012T193312Z
UID:10000233-1670418000-1670421600@usteducation.org
SUMMARY:W363: Seemingly Limitless\, Unapologetic\, Member Resources — Expand Your Content's Reach and Elevate Your Brand
DESCRIPTION:COURSE DESCRIPTION: \nYour organization has curated knowledge\, gathered over many years\, in the form of text\, PDFs\, white papers\, videos\, products… Put this content to work — retaining the members you’ve got and attracting prospects not yet in the fold. Many organizations do a poor job showcasing all of the good “stuff” in their arsenal — join us to discuss our best tips and advice for ‘getting it all out there’ in a dynamic and engaging ways which will keep ’em coming back again and again. \n  \n\n\n\n\n\nLEARNING OBJECTIVES: \n\n\n\nLearn the distinction of having well written/SEO-friendly (another session) and discoverable/organized (this session) content.\nLearn how content visualizations can ‘up’ your engagement game and drive discovery across all your bases of knowledge.\nLearn tips for understanding what your “customers” want and to ensure you’re delivering the right content to the right people at the right time.\n\n 
URL:https://usteducation.org/event/w363-seemingly-limitless-unapologetic-member-resources-expand-your-contents-reach-and-elevate-your-brand/
LOCATION:zoom.us/j/98123898580
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221208T150000
DTEND;TZID=America/New_York:20221208T160000
DTSTAMP:20260425T044430
CREATED:20220915T121159Z
LAST-MODIFIED:20221208T143958Z
UID:10000198-1670511600-1670515200@usteducation.org
SUMMARY:B143: SEO has Changed. Learn About Google’s Algorithms and How to Optimize Your Website and Social Media
DESCRIPTION:COURSE DESCRIPTION: \nDon’t miss this session if you want to learn more about SEO. Discover how to adjust to the ever-changing Google algorithms that help you show up in searches. \n  \nLEARNING OBJECTIVES: \n\nLearn changes from Google that you should know about.\nLearn how to do On-Page and Off-Page SEO.\nLearn how to amplify your blog’s relevance and ranking.\nLearn how Social Media impacts SEO.\n\n 
URL:https://usteducation.org/event/b143-seo-has-changed-learn-about-googles-algorithms-and-how-to-optimize-your-website-and-social-media/
LOCATION:https://zoom.us/j/98186300646
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/RECENT-websiteemail-Graphics-1200X600-px-25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221213T150000
DTEND;TZID=America/New_York:20221213T160000
DTSTAMP:20260425T044430
CREATED:20221027T171906Z
LAST-MODIFIED:20221206T172011Z
UID:10000246-1670943600-1670947200@usteducation.org
SUMMARY:W362: Successful Recruiting\, Hiring and Onboarding in a Remote or Hybrid Environment
DESCRIPTION:COURSE DESCRIPTION: \nThere’s no doubt about it. The COVID-19 pandemic changed the workplace forever. Now defined by flexibility – either remote\, hybrid\, or part-time – building and retaining a robust workforce presents new opportunities and challenges for employers. How you adapt your screening\, recruiting\, and retention processes will play a vital role for years to come. So\, what do you\, as an employer\, need to know to navigate this “new normal” for your business?  \nAt FlexProfessionals\, we have been experts and advocates for flexibility long before the pandemic made it mainstream\, helping 800+ non-profits\, associations and other businesses redefine their workplaces to incorporate flexibility. Let’s dig into how to utilize flexibility as a strategic tool in the war for talent and gain insights on how you can employ flexible positions to reach an untapped\, gender diverse group of job seekers. \n  \nLEARNING OBJECTIVES: \n\nUnderstand how the recruiting power has shifted post-pandemic.\nLearn how to integrate and embrace flexibility into your recruiting process as a long-term strategy\, rather than a reaction to post-pandemic trends.\nDevelop concrete strategies for successfully onboarding remote and hybrid workers\, including creating a sense of belonging.
URL:https://usteducation.org/event/w362-successful-recruiting-hiring-and-onboarding-in-a-remote-or-hybrid-environment/
LOCATION:https://zoom.us/j/97890511676
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-20.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221214T150000
DTEND;TZID=America/New_York:20221214T160000
DTSTAMP:20260425T044430
CREATED:20220915T121227Z
LAST-MODIFIED:20231013T170510Z
UID:10000199-1671030000-1671033600@usteducation.org
SUMMARY:SEO Duplicate Content Check: Why Its Important?
DESCRIPTION:COURSE DESCRIPTION: \nGoogle does not like duplicate content and often penalizes pages and websites with duplicate content.  \n  \nLEARNING OBJECTIVES: \n\nLearn what duplicate content is.\nLearn how to fix it when duplicate content is published.\nLearn how to ensure your rankings are not affected by your content.
URL:https://usteducation.org/event/seo-duplicate-content-check-why-its-important/
LOCATION:https://zoom.us/j/97095323274
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/06/Jon-1.png
ORGANIZER;CN="Jon Rivers":MAILTO:jon@marketeery.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221215T130000
DTEND;TZID=America/New_York:20221215T140000
DTSTAMP:20260425T044430
CREATED:20221003T210133Z
LAST-MODIFIED:20231013T171738Z
UID:10000232-1671109200-1671112800@usteducation.org
SUMMARY:Survey Design Best Practices: Actionable Strategies & Insights
DESCRIPTION:COURSE DESCRIPTION: \nSurveys are the least demanding\, most scalable way to collect insights about your members. And if you’re not surveying them regularly\, everything your association does—from communications to program design—is merely guesswork. This age-old method can be understated today—but the survey is alive and well in the array of modern marketing technology.   \nThe good news? Surveys are cheap and easy. The bad news? Surveys are cheap and easy. Because surveys are so simple to write and distribute\, most associations ask bad questions (inevitably leading to bad data). It’s easy to conduct surveys so quietly flawed that they deliver inaccurate\, biased\, useless insights. If your surveys aren’t carefully crafted\, you’ll end up with untrustworthy results. In this session\, you’ll become a survey savant by learning modern strategies to create\, distribute\, and analyze member surveys. More importantly\, you’ll learn the common pitfalls to avoid in the science of survey building so you can take full advantage of this dynamic way to collect member insights. \n  \nLEARNING OBJECTIVES: \n\nLearn the six principles of good survey design.\nLearn how to create a survey strategy that collects the data you actually need.\nLearn how to analyze the data objectively so you can make meaningful changes in your organization.
URL:https://usteducation.org/event/survey-design-best-practices-actionable-strategies-insights/
LOCATION:https://zoom.us/j/97797509494
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/W355WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221220T100000
DTEND;TZID=America/New_York:20221220T110000
DTSTAMP:20260425T044430
CREATED:20221011T195651Z
LAST-MODIFIED:20230217T160813Z
UID:10000236-1671530400-1671534000@usteducation.org
SUMMARY:W361: Reputation Risk as Part of Your Cybersecurity Program
DESCRIPTION:COURSE DESCRIPTION: \nHas your website domain been blacklisted without your knowledge? Are visitors not coming to your site because it’s flagged as unsafe? Are your donor lists being shared on the dark web? Learn the best practices for monitoring and protecting your organization’s most valuable asset: your reputation. Understanding your reputation risk goes way beyond just googling your company name. In this session\, we will cover the many ways your online reputation can be compromised and offer recommended tools available for monitoring these risks. We will also discuss remediation steps for addressing any issues uncovered. \n  \nLEARNING OBJECTIVES: \n\nLearn best practices for managing your online reputation.\nLearn recommended tools for monitoring reputation risk and how to remedy issues identified.\nLearn how reputation risk fits into an ongoing cybersecurity program.
URL:https://usteducation.org/event/w361-reputation-risk-as-part-of-your-cybersecurity-program/
LOCATION:zoom.us/j/93461788129
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/W361WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221220T111500
DTEND;TZID=America/New_York:20221220T121500
DTSTAMP:20260425T044430
CREATED:20221013T215316Z
LAST-MODIFIED:20240531T205450Z
UID:10000239-1671534900-1671538500@usteducation.org
SUMMARY:Multichannel Selling: Implications on Sales Tax Obligations
DESCRIPTION:COURSE DESCRIPTION: \nLearn how to help your business navigate the myriad tax obligation considerations when selling through multiple channels. \n  \nLEARNING OBJECTIVES: \n\nLearn how the acceleration of multichannel selling has affected retail businesses.\nSales tax considerations to keep in mind when selling through the most common channels.\nLearn how multichannel sales impact economic nexus.\nLearn the five steps to proper sales tax compliance.
URL:https://usteducation.org/event/multichannel-selling-implications-on-sales-tax-obligations/
LOCATION:zoom.us/j/93461788129
CATEGORIES:Accounting,Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Budgeting,Business Strategy,Business Strategy,Finance,Finance,Tax
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/W364WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221220T130000
DTEND;TZID=America/New_York:20221220T140000
DTSTAMP:20260425T044430
CREATED:20221028T193817Z
LAST-MODIFIED:20240531T203922Z
UID:10000256-1671541200-1671544800@usteducation.org
SUMMARY:Business Central vs Dynamics 365: Which is Right for Me?
DESCRIPTION:COURSE DESCRIPTION: \nAn overview of differences and similarities between Dynamics GP and Business Central (BC) functionality that affects how accounting users work. \n  \nLEARNING OBJECTIVES: \n\nUnderstand the advantages of Dimensions in BC over segmented GL Accounts in GP\nLearn why Posting Groups are preferred by auditors but may disappoint a few users\nSee why Customer\, Vendor\, Item and Employee Templates are almost as good as Classes\nUncover the power of the BC General Journal that GP can never match\nLearn why BC is in a better position to meet the needs of a global economy
URL:https://usteducation.org/event/business-central-vs-dynamics-365-which-is-right-for-me/
LOCATION:https://zoom.us/j/93461788129
CATEGORIES:MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-19.png
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