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DTSTART;TZID=America/New_York:20240305T130000
DTEND;TZID=America/New_York:20240305T140000
DTSTAMP:20260523T160241
CREATED:20231223T185202Z
LAST-MODIFIED:20240425T141049Z
UID:10000510-1709643600-1709647200@usteducation.org
SUMMARY:Drive Engagement Using Ancient Myth\, Social Media and User Generated Video
DESCRIPTION:COURSE DESCRIPTION: \nIn 1949\, Joseph Campbell published the book\, The Hero with a Thousand Faces. In it\, Campbell reveals his discovery that myths from around the world and for all of recorded history with powerful influence all followed a similar pattern – The Hero’s Journey. Today\, The Hero’s Journey powers your favorite movies and books\, and has become a key to modern marketing. In a world of intense technology change this ancient story framework can guide us to effective member engagement and communications. \n  \nLEARNING OBJECTIVES: \n\nWhere technology is going and why it matters for your organization.\nWhat is the Hero’s Journey and how it applies to companies\, products\, brands\, and member engagement.\nHow video content is dominating the online landscape and how that changes your strategy.\n How state-of-the-art tools and technology can give you access to the kinds of stories that move people to action.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w486-drive-engagement-using-ancient-myth-social-media-and-user-generated-video/
LOCATION:https://zoom.us/j/93760830898
CATEGORIES:ASSOCIATIONS & NONPROFITS,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Joel24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240306T110000
DTEND;TZID=America/New_York:20240306T120000
DTSTAMP:20260523T160241
CREATED:20240105T205546Z
LAST-MODIFIED:20240425T142043Z
UID:10000524-1709722800-1709726400@usteducation.org
SUMMARY:Master Employee Onboarding with Thoughtful IT: Top 7 Tips
DESCRIPTION:COURSE DESCRIPTION: \nOne of the quickest ways to tarnish a new employee’s perception of your association is to throw them into a sloppy technology setup. \nAfter providing IT support to associations for 33 years we’ve become intimately familiar with employee on-boarding—and how technology will make or break the experience. As top talent becomes more and more difficult to attract and retain\, mastering this process becomes mission-critical. \nTo help give your new hires an overwhelmingly positive start to their tenure we’ve compiled the most important lessons we’ve learned from our experience. \n  \nLEARNING OBJECTIVES: \n\nIT’s critical role in a positive on-boarding experience\nBest practices to maximize productivity\, engagement\, and security\nEquipment recommendations to empower hybrid and remote workers\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w504-master-employee-onboarding-with-thoughtful-it-top-7-tips/
LOCATION:https://zoom.us/j/92982579618
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management,Hiring/Retention/HR,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Chris24.png
ORGANIZER;CN="Heinan Landa":MAILTO:hlanda@optimalnetworks.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240306T130000
DTEND;TZID=America/New_York:20240306T140000
DTSTAMP:20260523T160241
CREATED:20240105T213449Z
LAST-MODIFIED:20240425T142319Z
UID:10000530-1709730000-1709733600@usteducation.org
SUMMARY:Marketing in the AI Era: Tools and Techniques for Strategic Advantage
DESCRIPTION:COURSE DESCRIPTION: \nAre you eager to harness the power of AI in your marketing initiatives but unsure where to begin? This session is designed for marketers looking to seamlessly integrate next-gen AI technology into their strategies. \nDiscover a range of easy-to-use AI tools tailored for marketing\, membership\, and communication roles. Delve into an array of AI marketing tools\, from SEO optimization using NLP for enhanced semantic analysis and search volume insights\, to email tools that optimize content curation. We’ll also explore innovative solutions in content generation\, inline editing\, image creation\, and AI-driven audio editing tools. This session is the perfect gateway to leveraging AI for more efficient and effective marketing. \n  \nLEARNING OBJECTIVES: \n• Acquire a comprehensive understanding of the current landscape of Marketing AI.\n• Identify actionable Marketing AI tools to immediately enhance your marketing strategy.\n• Master the art of initiating straightforward Marketing AI experiments\, utilizing AI to streamline your processes and save time. \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w500-marketing-in-the-ai-era-tools-and-techniques-for-strategic-advantage/
LOCATION:https://zoom.us/j/97254872936
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Erica24.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240307T110000
DTEND;TZID=America/New_York:20240307T120000
DTSTAMP:20260523T160241
CREATED:20231207T193426Z
LAST-MODIFIED:20240531T194353Z
UID:10000505-1709809200-1709812800@usteducation.org
SUMMARY:Empowering Nonprofits: Streamline Operations with Our Custom ERP Solution
DESCRIPTION:COURSE DESCRIPTION: \nIn today’s dynamic landscape\, numerous not-for-profit organizations seek to optimize their operations through the adoption of advanced ERP systems. This course delves into the core functionalities of Sylogist’s Mission ERP\, uniquely tailored to meet the specific needs of not-for-profit entities\, seamlessly integrated within Microsoft’s Business Central platform. \nParticipants will gain insights into why many organizations are transitioning to new ERPs\, whether due to outgrowing their existing systems or facing obsolescence with unsupported platforms. Through comprehensive exploration\, attendees will discover the transformative capabilities offered by Mission ERP\, providing a holistic understanding of its features\, modules\, and how it aligns with the operational intricacies of not-for-profit organizations. \nThis session offers practical demonstrations and real-world examples\, empowering participants to leverage Mission ERP effectively within their respective organizational contexts. Join us to unlock the potential and embark on a journey towards enhanced operational efficiency and strategic decision-making within the realm of not-for-profit management. \n  \nLEARNING OBJECTIVES: \n\nReview the Administrative Dashboard in Mission ERP\nDiscuss Setups for Fund & Net Asset Accounting\nDiscuss Deposits & Loans\nDiscuss Award & Grant Management\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/m352/
LOCATION:https://zoom.us/j/99707223583
CATEGORIES:ASSOCIATIONS & NONPROFITS,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Robb24.png
ORGANIZER;CN="Robb Delprado":MAILTO:rdelprado@llConsultingservices.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240307T130000
DTEND;TZID=America/New_York:20240307T140000
DTSTAMP:20260523T160241
CREATED:20231207T192853Z
LAST-MODIFIED:20240429T224240Z
UID:10000504-1709816400-1709820000@usteducation.org
SUMMARY:Elevating Your Leadership: A Call to Learn from Your Team's Wisdom (Part 2 of 2)
DESCRIPTION:COURSE DESCRIPTION: \nWant to elevate your leadership skills in 2024? Before you start\, forget the conventional wisdom of learning only from those who lead—sometimes\, the most valuable insights come from those who are led.  \nJoin us for a dynamic two-part webinar series where we will explore original research of leaders who shifted the culture of their organization\, by elevating the leadership wisdom found in the often-unheard voices of those they were leading.  \nPart 1: Unveiling the Unsung Wisdom \nIn our first session\, we’ll explore why those being led are an often-overlooked source of invaluable leadership wisdom. Discover practical\, low-maintenance methods for leaders to glean meaningful insights without resorting to burdensome practices (large 360 reviews\, burdensome surveys\, etc.). We’ll uncover the untapped potential of learning from your team and preview key lessons for a more impactful leadership journey. \nPart 2: Lessons in a Case Study of Learning \nDive into leadership practices through original research focused on one organization that harnessed the wisdom of those they lead to elevate their culture and practice. This session serves as both a guide and a case study\, offering tangible takeaways and illustrating the profound wisdom leaders can extract from those they lead every day. \nBy the end of this series\, you’ll not only possess the tools to integrate lessons from your team but also gain an understanding of the transformative impact such an approach can have in your specific leadership context. Don’t just lead—lead with wisdom from all corners. \n  \nLEARNING OBJECTIVES: \n\nExplore eight characteristics of effective leadership distilled from an example with education professionals. \nIdentify the transferable elements within this wisdom\, that can enhance leadership effectiveness across diverse contexts. \nDraw inspiration from the examples\, showcasing how leaders can glean invaluable lessons from those they lead.\nCraft a personalized strategy to initiate and sustain a process of learning from your team.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b211-elevating-your-leadership-a-call-to-learn-from-your-teams-wisdom-part-2-of-2/
LOCATION:https://zoom.us/j/96742308010
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Culture & Communication,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Ryan23.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240313T110000
DTEND;TZID=America/New_York:20240313T120000
DTSTAMP:20260523T160241
CREATED:20240105T193729Z
LAST-MODIFIED:20240429T225137Z
UID:10000519-1710327600-1710331200@usteducation.org
SUMMARY:Top 8 Insider Cybersecurity Threats and How to Stop Them
DESCRIPTION:COURSE DESCRIPTION: \nIn the webinar\, we delve into the critical topic of insider threats—a menace that often eludes conventional IT security tools. Discover how these threats can compromise your organization’s sensitive data and operations\, understand why traditional security measures fall short in detecting these threats\, and more importantly\, learn effective strategies to mitigate them. \n  \nLEARNING OBJECTIVES: \n\nLearn the top 8 Insider Threats Often Missed by IT Security Tools\nLearn 5 Ways to Prevent Internal Cybersecurity Gaps\nLearn the role of Advanced Threat Detection Systems\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b207-top-8-insider-cybersecurity-threats-and-how-to-stop-them/
LOCATION:https://zoom.us/j/99137748708
CATEGORIES:B2B/B2G,B2B/B2G IT,Cybersecurity
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Stacey24.png
ORGANIZER;CN="Stacey Campbell":MAILTO:staceyc@expressinfo.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240313T130000
DTEND;TZID=America/New_York:20240313T140000
DTSTAMP:20260523T160241
CREATED:20240212T233039Z
LAST-MODIFIED:20240429T230110Z
UID:10000546-1710334800-1710338400@usteducation.org
SUMMARY:Your Ads Suck: The Transformation Playbook for Skyrocketing Conversions
DESCRIPTION:COURSE DESCRIPTION: \nThis session promises a no-nonsense\, actionable guide to overhauling your social ad strategies for Meta\, Google\, LinkedIn\, and more. Attendees will discover insider tips and strategies for crafting ads that don’t just attract eyes but actively convert them into leads and sales\, ensuring your business stands out in the crowded digital landscape. \n  \nLEARNING OBJECTIVES: \n\nUnderstanding Audience Psychology: Crafting Messages That Resonate\nLearn how to delve into the mindset of your target audience across different platforms. This point covers the importance of audience segmentation\, the creation of persona-driven content\, and how to tailor messages that speak directly to the needs and desires of your audience\, thereby increasing the likelihood of conversion.\n\n\n\nCreative Optimization: Designing Ads That Catch Eyes and Drive Action\nDiscover the secrets to designing visually appealing ads that not only grab attention but also encourage viewers to take action. This includes tips on using color psychology\, imagery\, and call-to-action buttons effectively across various social platforms\, ensuring your ads stand out in a sea of content.\n\n\n\n\nData-Driven Decisions: Leveraging Analytics for Continuous Improvement\nDive into the world of ad analytics to understand what works and what doesn’t. This learning point emphasizes the importance of A/B testing\, tracking conversion metrics\, and using insights from platform-specific analytics tools to refine your ad strategies over time. Learn how to iterate on your successes and pivot away from underperforming elements to consistently improve ad performance and ROI.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b214-your-ads-suck-the-transformation-playbook-for-skyrocketing-conversions/
LOCATION:https://zoom.us/j/98407117588
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Bill24.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240314T110000
DTEND;TZID=America/New_York:20240314T120000
DTSTAMP:20260523T160241
CREATED:20240105T170112Z
LAST-MODIFIED:20240429T231606Z
UID:10000513-1710414000-1710417600@usteducation.org
SUMMARY:Beyond Certifications: Core Principles of Membership and Corporate Recognition Programs
DESCRIPTION:COURSE DESCRIPTION: \nRecognition programs are useful to demonstrate the competency of professionals and companies. Non-profits that serve companies (trade associations) and professions (professional societies) can recognize their members’ work with best practice alignment\, certificate\, or certification offerings. \n  \nLEARNING OBJECTIVES: \n\nIdentification of the three membership recognition program types.\nImplementing best practices aligned with international standards.\nDeveloping recognition requirements through stakeholder engagement\, industry validation\, and professional review.\nAchieving transparency in programs through collaboration between industry leaders\, professionals\, and association staff to ensure fair requirements.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w489-beyond-certifications-core-principles-of-membership-and-corporate-recognition-programs/
LOCATION:https://zoom.us/j/97470715666
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Jeffery24.png
ORGANIZER;CN="Jeffrey Greenwald":MAILTO:jgreenwald@operativegreenwald.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240320T095900
DTEND;TZID=America/New_York:20240320T153000
DTSTAMP:20260523T160241
CREATED:20240209T213417Z
LAST-MODIFIED:20240301T152339Z
UID:10000543-1710928740-1710948600@usteducation.org
SUMMARY:Spring Symposium Information
DESCRIPTION:Innovate | Collaborate | Transform \nDate: March 20\, 2024 \nTime: 10:00 AM – 3:30 PM \nLocation: In-person will be held at Alliance Bernstein in Washington DC. \nThis symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 AM) Navigating the Transformation of Successful Member Engagement  \nCourse Description:  \n\nMember engagement as we know it is ripe for a revolution. It’s time to move beyond just innovation and collaboration – it’s time for transformation. Often\, we get so caught up in our typical day-to-day activities that we forget the power of real change. Without transformation\, all those brilliant ideas and team efforts might as well be wishes in a well.\n\nIn this session\, we’re diving deep into why and how transformation should be at the heart of your member engagement strategies. We’re talking about breaking the mold and challenging the status quo. We’ll explore the common pitfalls that hold associations back\, like staff turnover\, team silos\, and the ever-present “time poverty.” \nLearning Objectives: \n\nThe Real Deal with Member Engagement: What’s not working and why it’s time for a shift.\nA Fresh Take on Engagement: A new philosophy that puts transformation front and center.\nEmbracing and Managing Change: Strategies to help your organization adapt\, evolve\, and thrive in the face of change.\n\n\nSpeaker: Dave Will from PropFuel \n\nSession 2: (11:15-12:15 PM) Everyone\, Every Role has IT Systems Requirements Responsibilities. \nCourse Description:  \nTechnology projects are tenuous even with well-defined requirements. However\, a technology project will surely fail if the requirements are incorrect and every single technology project has requirements. Join us for an enlightening presentation about how requirements play a critical role in every tech-dependent project. We will demonstrate and discuss various types of requirements\, including business\, system\, user\, functional\, and nonfunctional requirements. We will also delve into how an organization’s characteristics and culture affect the outcome of a requirements analysis endeavor. It is imperative that everyone in the organization understand their role and accountability in a requirements analysis initiative. Whether you’re a CEO\, VP\, project manager\, developer\, user\, or other\, you have a role in the requirements project. This is true in every project; requirements must be defined regardless of whether you use classic waterfall or agile development methodologies. \nLearning objectives: \n\nDifferentiate the different types of requirements and each one’s role in a technology project.\nIdentify leadership\, business analyst\, IT\, user\, and other roles and responsibilities required to ensure success.\nEducate participants so they can take the steps necessary to keep their organization’s technology initiatives on track.\n\nSpeaker: Dave Coriale from DelCor \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) A Practical Approach to Cybersecurity in the Age of Hybrid Work and AI-Powered Fraud \nCourse Description:  \nIt is not possible for busy association leaders to stay up-to-date with all things cybersecurity\, especially as the rate of technological change continues to increase exponentially. That’s why we’ve designed this course to get you up to speed on the threats and strategies that matter most to organizations like yours in March 2024—a time when employees and members are more dispersed than ever\, and when artificial intelligence is raising at least as many questions as it answers. \nWe’ll work through practical frameworks\, real-life examples\, and clear action items to turn a complex and intimidating subject into one you’re ready to tackle head-on. \nLearning Objectives: \n\nAn executive-level framework to guide your cybersecurity strategy (and what NOT to worry about)\nA realistic look at the current threat landscape given industry trends such as hybrid work\nThe dual role of artificial intelligence in amplifying and decimating successful attacks\nHow and where to delegate protective measures that minimize risk to employees and members\n\nSpeaker: Heinan Landa from Optimal Networks \n\nSession 4: (2:30-3:30 PM) Designing Memorable Experiences: Leveraging Design Thinking and AI in Event Management \nCourse Description:  \nCreate events that leave a lasting impression by mastering the art of design thinking and AI integration. This course is for event managers\, marketers\, and industry professionals looking to take their event planning to the next level and create remarkable\, unforgettable experiences for their audience. In the world of event management\, the power of a compelling experience cannot be overstated. This comprehensive course will equip you with the design thinking principles that empower human-centric innovation and AI’s advanced capabilities to refine event strategies and enhance engagement. \nLearning Objectives: \n\nFundamental aspects of design thinking\, including empathy\, ideation\, and experimentation\, and how these principles can be applied to create more engaging and meaningful event experiences.\nInsights into how the availability of unlimited design resources\, coupled with a design thinking approach\, can lead to more creative and attendee-centric event environments.\nThe strategic use of AI in social advertising to not only promote events but also to gather valuable data for tailoring event experiences to individual preferences.\n\nSpeaker: Bill McGlade from epIQ \n\n  \nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration and Transformation.
URL:https://usteducation.org/event/spring-symposium-information-2024/
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/Spring-Symposium-2024-4.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240320T100000
DTEND;TZID=America/New_York:20240320T153000
DTSTAMP:20260523T160241
CREATED:20240209T213404Z
LAST-MODIFIED:20240301T153055Z
UID:10000551-1710928800-1710948600@usteducation.org
SUMMARY:Spring Symposium: In-Person Registration
DESCRIPTION:Innovate | Collaborate | Transform \nDate: March 20\, 2024 \nTime: 10:00 AM – 3:30 PM \nLocation: In-person will be held at Alliance Bernstein in Washington DC. \nThis symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \n \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 AM) Navigating the Transformation of Successful Member Engagement  \nCourse Description:  \n\nMember engagement as we know it is ripe for a revolution. It’s time to move beyond just innovation and collaboration – it’s time for transformation. Often\, we get so caught up in our typical day-to-day activities that we forget the power of real change. Without transformation\, all those brilliant ideas and team efforts might as well be wishes in a well.\n\nIn this session\, we’re diving deep into why and how transformation should be at the heart of your member engagement strategies. We’re talking about breaking the mold and challenging the status quo. We’ll explore the common pitfalls that hold associations back\, like staff turnover\, team silos\, and the ever-present “time poverty.” \nLearning Objectives: \n\nThe Real Deal with Member Engagement: What’s not working and why it’s time for a shift.\nA Fresh Take on Engagement: A new philosophy that puts transformation front and center.\nEmbracing and Managing Change: Strategies to help your organization adapt\, evolve\, and thrive in the face of change.\n\n\nSpeaker: Dave Will from PropFuel \n\nSession 2: (11:15-12:15 PM) Everyone\, Every Role has IT Systems Requirements Responsibilities. \nCourse Description:  \nTechnology projects are tenuous even with well-defined requirements. However\, a technology project will surely fail if the requirements are incorrect and every single technology project has requirements. Join us for an enlightening presentation about how requirements play a critical role in every tech-dependent project. We will demonstrate and discuss various types of requirements\, including business\, system\, user\, functional\, and nonfunctional requirements. We will also delve into how an organization’s characteristics and culture affect the outcome of a requirements analysis endeavor. It is imperative that everyone in the organization understand their role and accountability in a requirements analysis initiative. Whether you’re a CEO\, VP\, project manager\, developer\, user\, or other\, you have a role in the requirements project. This is true in every project; requirements must be defined regardless of whether you use classic waterfall or agile development methodologies. \nLearning objectives: \n\nDifferentiate the different types of requirements and each one’s role in a technology project.\nIdentify leadership\, business analyst\, IT\, user\, and other roles and responsibilities required to ensure success.\nEducate participants so they can take the steps necessary to keep their organization’s technology initiatives on track.\n\nSpeaker: Dave Coriale from DelCor \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) A Practical Approach to Cybersecurity in the Age of Hybrid Work and AI-Powered Fraud \nCourse Description:  \nIt is not possible for busy association leaders to stay up-to-date with all things cybersecurity\, especially as the rate of technological change continues to increase exponentially. That’s why we’ve designed this course to get you up to speed on the threats and strategies that matter most to organizations like yours in March 2024—a time when employees and members are more dispersed than ever\, and when artificial intelligence is raising at least as many questions as it answers. \nWe’ll work through practical frameworks\, real-life examples\, and clear action items to turn a complex and intimidating subject into one you’re ready to tackle head-on. \nLearning Objectives: \n\nAn executive-level framework to guide your cybersecurity strategy (and what NOT to worry about)\nA realistic look at the current threat landscape given industry trends such as hybrid work\nThe dual role of artificial intelligence in amplifying and decimating successful attacks\nHow and where to delegate protective measures that minimize risk to employees and members\n\nSpeaker: Heinan Landa from Optimal Networks \n\nSession 4: (2:30-3:30 PM) Designing Memorable Experiences: Leveraging Design Thinking and AI in Event Management \nCourse Description:  \nCreate events that leave a lasting impression by mastering the art of design thinking and AI integration. This course is for event managers\, marketers\, and industry professionals looking to take their event planning to the next level and create remarkable\, unforgettable experiences for their audience. In the world of event management\, the power of a compelling experience cannot be overstated. This comprehensive course will equip you with the design thinking principles that empower human-centric innovation and AI’s advanced capabilities to refine event strategies and enhance engagement. \nLearning Objectives: \n\nFundamental aspects of design thinking\, including empathy\, ideation\, and experimentation\, and how these principles can be applied to create more engaging and meaningful event experiences.\nInsights into how the availability of unlimited design resources\, coupled with a design thinking approach\, can lead to more creative and attendee-centric event environments.\nThe strategic use of AI in social advertising to not only promote events but also to gather valuable data for tailoring event experiences to individual preferences.\n\nSpeaker: Bill McGlade from epIQ \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration and Transformation.
URL:https://usteducation.org/event/spring-symposium-in-person-registration/
LOCATION:Alliance Bernstein\, Washington\, DC
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/with-boarder-3.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240320T100000
DTEND;TZID=America/New_York:20240320T153000
DTSTAMP:20260523T160241
CREATED:20240209T213412Z
LAST-MODIFIED:20240301T153011Z
UID:10000550-1710928800-1710948600@usteducation.org
SUMMARY:Spring Symposium: Virtual Registration
DESCRIPTION:Innovate | Collaborate | Transform \nDate: March 20\, 2024 \nTime: 10:00 AM – 3:30 PM \nThis symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \n \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 AM) Navigating the Transformation of Successful Member Engagement  \nCourse Description:  \n\nMember engagement as we know it is ripe for a revolution. It’s time to move beyond just innovation and collaboration – it’s time for transformation. Often\, we get so caught up in our typical day-to-day activities that we forget the power of real change. Without transformation\, all those brilliant ideas and team efforts might as well be wishes in a well.\n\nIn this session\, we’re diving deep into why and how transformation should be at the heart of your member engagement strategies. We’re talking about breaking the mold and challenging the status quo. We’ll explore the common pitfalls that hold associations back\, like staff turnover\, team silos\, and the ever-present “time poverty.” \nLearning Objectives: \n\nThe Real Deal with Member Engagement: What’s not working and why it’s time for a shift.\nA Fresh Take on Engagement: A new philosophy that puts transformation front and center.\nEmbracing and Managing Change: Strategies to help your organization adapt\, evolve\, and thrive in the face of change.\n\n\nSpeaker: Dave Will from PropFuel \n\nSession 2: (11:15-12:15 PM) Everyone\, Every Role has IT Systems Requirements Responsibilities. \nCourse Description:  \nTechnology projects are tenuous even with well-defined requirements. However\, a technology project will surely fail if the requirements are incorrect and every single technology project has requirements. Join us for an enlightening presentation about how requirements play a critical role in every tech-dependent project. We will demonstrate and discuss various types of requirements\, including business\, system\, user\, functional\, and nonfunctional requirements. We will also delve into how an organization’s characteristics and culture affect the outcome of a requirements analysis endeavor. It is imperative that everyone in the organization understand their role and accountability in a requirements analysis initiative. Whether you’re a CEO\, VP\, project manager\, developer\, user\, or other\, you have a role in the requirements project. This is true in every project; requirements must be defined regardless of whether you use classic waterfall or agile development methodologies. \nLearning objectives: \n\nDifferentiate the different types of requirements and each one’s role in a technology project.\nIdentify leadership\, business analyst\, IT\, user\, and other roles and responsibilities required to ensure success.\nEducate participants so they can take the steps necessary to keep their organization’s technology initiatives on track.\n\nSpeaker: Dave Coriale from DelCor \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) A Practical Approach to Cybersecurity in the Age of Hybrid Work and AI-Powered Fraud \nCourse Description:  \nIt is not possible for busy association leaders to stay up-to-date with all things cybersecurity\, especially as the rate of technological change continues to increase exponentially. That’s why we’ve designed this course to get you up to speed on the threats and strategies that matter most to organizations like yours in March 2024—a time when employees and members are more dispersed than ever\, and when artificial intelligence is raising at least as many questions as it answers. \nWe’ll work through practical frameworks\, real-life examples\, and clear action items to turn a complex and intimidating subject into one you’re ready to tackle head-on. \nLearning Objectives: \n\nAn executive-level framework to guide your cybersecurity strategy (and what NOT to worry about)\nA realistic look at the current threat landscape given industry trends such as hybrid work\nThe dual role of artificial intelligence in amplifying and decimating successful attacks\nHow and where to delegate protective measures that minimize risk to employees and members\n\nSpeaker: Heinan Landa from Optimal Networks \n  \n\nSession 4: (2:30-3:30 PM) Designing Memorable Experiences: Leveraging Design Thinking and AI in Event Management \nCourse Description:  \nCreate events that leave a lasting impression by mastering the art of design thinking and AI integration. This course is for event managers\, marketers\, and industry professionals looking to take their event planning to the next level and create remarkable\, unforgettable experiences for their audience. In the world of event management\, the power of a compelling experience cannot be overstated. This comprehensive course will equip you with the design thinking principles that empower human-centric innovation and AI’s advanced capabilities to refine event strategies and enhance engagement. \nLearning Objectives: \n\nFundamental aspects of design thinking\, including empathy\, ideation\, and experimentation\, and how these principles can be applied to create more engaging and meaningful event experiences.\nInsights into how the availability of unlimited design resources\, coupled with a design thinking approach\, can lead to more creative and attendee-centric event environments.\nThe strategic use of AI in social advertising to not only promote events but also to gather valuable data for tailoring event experiences to individual preferences.\n\nSpeaker: Bill McGlade from epIQ \n  \n\n  \nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration and Transformation. \n 
URL:https://usteducation.org/event/spring-symposium-virtual-registration/
LOCATION:zoom.us/j/99450983965
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/With-boarder-2.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
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DTSTART;TZID=America/New_York:20240321T130000
DTEND;TZID=America/New_York:20240321T140000
DTSTAMP:20260523T160241
CREATED:20240105T211807Z
LAST-MODIFIED:20240429T233547Z
UID:10000528-1711026000-1711029600@usteducation.org
SUMMARY:7 Tips for Marketing to Millennials
DESCRIPTION:COURSE DESCRIPTION: \nStudies show that Millennials are now the largest B2B tech buyer group\, making 59% of B2B buyers\, with over 30% leading the charge and making those purchase decisions. Is your marketing meeting millennials where they are with the content they enjoy consuming? \nDuring this session\, you’ll learn seven practical tips to apply to your marketing strategy to attract this audience and pull them through your buyer’s journey from prospects to advocates. \n  \nLEARNING OBJECTIVES: \n\nDig into research about the evolution of B2B buying committees\nGain an understanding of the Millennial mindset and how what worked in 2015 doesn’t work anymore with this audience\nLearn tangible takeaways to help jumpstart your journey into thinking about your buyer demographics\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b210-7-tips-for-marketing-to-millennials/
LOCATION:https://zoom.us/j/94018626424
CATEGORIES:B2B/B2G,Marketing
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Sam24.png
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DTSTART;TZID=America/New_York:20240326T110000
DTEND;TZID=America/New_York:20240326T120000
DTSTAMP:20260523T160241
CREATED:20240202T200723Z
LAST-MODIFIED:20240730T164609Z
UID:10000545-1711450800-1711454400@usteducation.org
SUMMARY:Strategic Partnership Essentials: 7 Key Elements in High Demand by Corporate Sponsors
DESCRIPTION:COURSE DESCRIPTION: \nUnlock the doors to successful corporate sponsorships in 2024 with this webinar\, “Strategic Partnership Essentials.” Explore the Seven Crucial Sponsorship Elements that are in high demand\, gaining insights into the latest trends and best practices. Join corporate sponsorship expert Lori Zoss Kraska\, MBA\, CFRE as she shares valuable strategies for creating sponsorship opportunities that resonate with corporations and set you apart from the competition. \n  \nLEARNING OBJECTIVES: \n\n\nAttendees will learn to recognize and analyze the latest trends in corporate sponsorships\, gaining insights into the evolving landscape and understanding how these trends impact sponsorship strategies in 2024.\nAttendees will learn the seven essential elements that corporate sponsors are seeking and gain a comprehensive understanding of the elements critical for successful sponsorship arrangements.\nAttendees will be able to apply strategic insights to develop and enhance their own sponsorship strategies \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w505-strategic-partnership-essentials-7-key-elements-in-high-demand-by-corporate-sponsors/
LOCATION:https://zoom.us/j/99447932468
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/Lori23.png
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DTSTART;TZID=America/New_York:20240326T130000
DTEND;TZID=America/New_York:20240326T140000
DTSTAMP:20260523T160241
CREATED:20240229T181517Z
LAST-MODIFIED:20240531T200843Z
UID:10000553-1711458000-1711461600@usteducation.org
SUMMARY:I Need Help. We Are Implementing Microsoft 365 Business Central and What Should I Do to Prepare\, Prep\, and Get My Team Excited?
DESCRIPTION:COURSE DESCRIPTION: \nYou might have had a previous ERP Implementation\, in your past\, but today there are many factors to consider and also Change is not a popular topic with employees. In this session\, Steve will take his 25 years of implementing Microsoft Navision/NAV/BC and provide you with information\, tips and tools to be the best Project Manager\, Implementation Leader\, or Team Member in your project. You will leave excited that you can start bringing your Implementation team together and think about all the factors and prepare some of the key data areas\, ahead of time. \n  \nLEARNING OBJECTIVES: \n\nWhere to start preparing your Team to get excited and knowledgeable\nBegin Learning and understanding Business Central\nThinking about moving Master Data to Business Central\nAre there any Risks or areas to consider\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/m358-i-need-help-we-are-implementing-microsoft-365-business-central-and-what-should-i-do-to-prepare-prep-and-get-my-team-excited/
LOCATION:https://zoom.us/j/92604247389
CATEGORIES:ASSOCIATIONS & NONPROFITS,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/Steve24.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240327T130000
DTEND;TZID=America/New_York:20240327T140000
DTSTAMP:20260523T160241
CREATED:20240202T185230Z
LAST-MODIFIED:20240531T194952Z
UID:10000544-1711544400-1711548000@usteducation.org
SUMMARY:Make a Financial Splash: Exploring Business Central 2024 Release Wave 1
DESCRIPTION:COURSE DESCRIPTION: \nJoin us for a review of Microsoft Dynamics Business Centrals 2024 wave 1 and the many exciting and useful features in the financial area of the solution. \nThese are some of the main features that you can look forward to in the financial area of Microsoft Business Centrals 2024 wave 1. They are designed to help you improve your financial performance and health and achieve your business goals and objectives. \nWe hope you’re as excited as we are about the upcoming update of Microsoft Dynamics Business Centrals 2024 wave 1\, and we look forward to helping you leverage these features to grow and succeed in your business. \n  \nLEARNING OBJECTIVES: \nSome of the highlights are:\n• More robust reporting\n• Use of AI\n• Automate and Simplify Bank Reconciliation\n• Performance enhancements for data and transactions \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/c361-make-a-financial-splash-exploring-business-central-2024-release-wave-1/
LOCATION:https://zoom.us/j/94456193092
CATEGORIES:MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/HollyClaude24.png
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