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DTSTART;TZID=America/New_York:20240502T110000
DTEND;TZID=America/New_York:20240502T120000
DTSTAMP:20260523T140904
CREATED:20240207T174133Z
LAST-MODIFIED:20240506T152220Z
UID:10000538-1714647600-1714651200@usteducation.org
SUMMARY:Cold to Sold: Mastering the Art of Conversational Prospecting
DESCRIPTION:COURSE DESCRIPTION: \nAre your sales outreach efforts getting ignored in a competitive market? Transform your strategy by mastering the art of human-to-human prospecting. This session will guide you away from aggressive sales tactics and pitch-slapping\, towards building genuine relationships through meaningful dialogue. \nDiscover how AI can help you identify what prospects care about\, enabling you to initiate conversations that are both relevant and welcome. This isn’t about automating outreach; it’s about making each interaction count\, significantly increasing response rates. \nThis session will help you dramatically boost outbound sales effectiveness. It’s ideal for Microsoft partners – both resellers and ISVs who need to grow your sales pipeline. \n  \nLEARNING OBJECTIVES: \nYou will learn how to: \n\nEmbrace a Human-to-Human Prospecting Strategy: Enhance your outreach with genuine\, personal dialogue.\nAvoid Pitch-Slapping: Engage clients in dialogue\, avoiding aggressive sales tactics.\nUse AI to Find Conversation Starters: Leverage AI tools to start conversations without losing the human touch.\nMaximize Sales by Building Trust: Cultivate trust in every interaction\, enhancing the prospects’ likelihood to purchase.\nNote: This session includes a workbook to help you implement what you learn. It includes examples\, templates\, and sample AI prompts to get you started.\n\nTo Watch This Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/24513-b213-cold-to-sold-mastering-the-art-of-conversational-prospecting/
LOCATION:https://zoom.us/j/93334120390
CATEGORIES:B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/Jon24-1.png
ORGANIZER;CN="Jon Rivers":MAILTO:jon@marketeery.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240507T110000
DTEND;TZID=America/New_York:20240507T120000
DTSTAMP:20260523T140904
CREATED:20240408T221511Z
LAST-MODIFIED:20240507T195639Z
UID:10000570-1715079600-1715083200@usteducation.org
SUMMARY:How to Build a Business You Can Sell
DESCRIPTION:COURSE DESCRIPTION: \nAfter successfully helping 2 founders position their businesses for successful exits\, including a sale to Berkshire Hathaway\, Eric Krucke now leads the CFO Practice at Aprio. A national firm and practice\, Eric helps founder & family-owned companies build businesses they can sell. He will share market insights and a proven approach to work with your team to get ready. The truth is that “a great business to sell\, is also a great business to keep”. Why not be ready? \n  \nLEARNING OBJECTIVES: \n\n\nIdentify the Top 3 Business & Founder Risks that lead to business failures or the inability to sell your business\nLearn how “the market” views your business…closing the gap between the seller and buyer’s perceptions\nDiscover a proven playbook that helps you get a business ready to sell: Assess Readiness\, Align on Four Fundamentals\, Build Roadmap\nUnderstand the Four Fundamentals that must be aligned for your team to help ready your business for a successful exit\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b222-how-to-build-a-business-you-can-sell/
LOCATION:https://zoom.us/j/96429679562
CATEGORIES:B2B/B2G,B2B/B2G IT
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/04/Eric24.png
ORGANIZER;CN="Eric Krucke":MAILTO:eric.krucke@aprio.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240507T130000
DTEND;TZID=America/New_York:20240507T140000
DTSTAMP:20260523T140904
CREATED:20231223T185645Z
LAST-MODIFIED:20240507T195604Z
UID:10000511-1715086800-1715090400@usteducation.org
SUMMARY:Bust Those Silos! How Your Digital Storytelling Can Foster Internal Cooperation
DESCRIPTION:COURSE DESCRIPTION: \nOne of the major challenges for communicators and marketers in organizations is internal silos. \nDoes this sound familiar? \n“Can you get this email out…tomorrow?” \n“We have this report and need a microsite for it – now.” \n“But can’t you just move those other things in the content calendar? This is a priority.” \nIf it ever feels like one side of your organization is working against your every effort in digital\, this session is for you. \nWe’ll walk you through how digital storytelling can be an effective countermeasure to (simultaneously!) break silos and improve your messaging. \n  \nLEARNING OBJECTIVES: \n\nHow to position digital communications as a means to address organizational frustrations\nLearn how organizations use the lens of digital storytelling to address and correct internal challenges\nGet tips for leveraging digital storytelling for operational success\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w487-bust-those-silos-how-your-digital-storytelling-can-foster-internal-cooperation/
LOCATION:https://zoom.us/j/92038312941
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Michael24.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240508T110000
DTEND;TZID=America/New_York:20240508T120000
DTSTAMP:20260523T140904
CREATED:20240123T205606Z
LAST-MODIFIED:20240508T182414Z
UID:10000541-1715166000-1715169600@usteducation.org
SUMMARY:Real + Artificial Intelligence = Success: How to Collaborate Effectively in an Increasingly Automated World
DESCRIPTION:COURSE DESCRIPTION: \nWhile the concept of artificial intelligence (AI) has been around for almost 70 years\, the dramatic entrance onto the tech stage of generative AI in 2022-23 with the release of large language model tools such as ChatGPT has taken the world by storm. Now almost every tech tool or platform appears to be ‘AI-based’ or ‘AI-powered’.  But diving into something just because it’s bright/shiny/new isn’t a sound strategy\, and a tool in search of a solution rarely gets the job done. This session will explore how best to take advantage of recent advances in generative AI by thoughtfully applying such tools to help solve real world problems and advance your organization’s mission and vision. Generative AI is here to stay—and it is already changing the way we all work–but how you choose to use it can make all the difference in the world. \n  \nLEARNING OBJECTIVES: \n\nKeep informed about the ongoing evolution and development of AI applications (separating the truth from the hype).\nIdentify opportunities to increase productivity through the prudent use of AI tools.\nDraft policies and practices to engage in ‘informed experimentation’ with AI products.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w503-real-artificial-intelligence-success-how-to-collaborate-effectively-in-an-increasingly-automated-world/
LOCATION:zoom.us/j/93615726785
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Tobin24.png
ORGANIZER;CN="Tobin Conley%2C CAE%2C CIP":MAILTO:tconley@delcor.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240508T130000
DTEND;TZID=America/New_York:20240508T140000
DTSTAMP:20260523T140904
CREATED:20240305T221946Z
LAST-MODIFIED:20240508T200117Z
UID:10000559-1715173200-1715176800@usteducation.org
SUMMARY:Session 2: Product Tour: Nonprofit GRANT Tracking  Made Easy with Sage Intact
DESCRIPTION:COURSE DESCRIPTION: \nA Nonprofit Playbook for Moving to the Cloud: A 3 Session Series \n\nSession 1. Benefits to Moving to an ERP that Specializes in Nonprofits\nSession 2. Product Tour: Nonprofit Grants Tracking & Budgeting Made Easy with Sage Intacct\nSession 3. Microsoft D365 Business Central vs Sage Intact for Nonprofits\n\nIn this insightful session\, we will demonstrate how Sage Intacct can enhance your grant/fund tracking and budgeting processes. During the product tour\, we will explore centralized and automated grant/fund tracking\, encumbrance and commitment accounting\, revenue recognition and compliance reporting\, and role-based dashboards. Join us to learn the full potential of Sage Intacct so you can drive efficiency\, growth\, and collaboration within your nonprofit organization! \n  \nLEARNING OBJECTIVES: \n\nCentralized and Automated Tracking: See how Sage Intacct automates the tracking of grants and funds efficiently.\nEncumbrance and Commitment Accounting: Learn how Sage Intacct handles encumbrance and commitment accounting seamlessly.\nRevenue Recognition and Compliance Reporting: Discover how Sage Intacct simplifies revenue recognition and ensures compliance reporting.\nRole-Based Dashboards: Review the role-based dashboards that grant stakeholders increased visibility into financial data.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b219-session-2-product-tour-nonprofit-grants-tracking-budgeting-made-easy-with-sage-intact/
LOCATION:https://zoom.us/j/98968350062
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/03/Stacey24.png
ORGANIZER;CN="Stacey Campbell":MAILTO:staceyc@expressinfo.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240509T110000
DTEND;TZID=America/New_York:20240509T120000
DTSTAMP:20260523T140904
CREATED:20240422T204657Z
LAST-MODIFIED:20240509T180452Z
UID:10000547-1715252400-1715256000@usteducation.org
SUMMARY:Masterclass in Event Marketing: Transform Your Strategy with the 9-Point AI System for Content and Lead Generation
DESCRIPTION:COURSE DESCRIPTION: \nStep into the future of event marketing with our exclusive Masterclass\, valued at $15\,000\, now offered free for attendees of this session. This premium experience is designed to equip you with our revolutionary 9-Point AI System\, transforming how you create content and generate leads. Delve into the power of AI-driven strategies to attract and engage your target audience effectively and learn to craft compelling content that enhances attendee and exhibitor acquisition. \nThis session is ideal for event organizers and marketers aiming to outpace the competition. By attending\, you’ll gain practical insights and actionable strategies valued at $15\,000—free for participants. Elevate your event’s profile and ensure its success with cutting-edge techniques that not only attract but also captivate your ideal audience. \n  \nLEARNING OBJECTIVES: \nIn this masterclass\, you will: \n\nMaster AI-enhanced content creation tailored specifically for events.\nDiscover innovative techniques to generate highly targeted leads that convert.\nGet hands-on with tools that automate and optimize marketing efforts\, from dynamic email campaigns to sophisticated retargeting strategies.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b215-masterclass-in-event-marketing-transform-your-strategy-with-the-9-point-ai-system-for-content-and-lead-generation/
LOCATION:https://zoom.us/j/96579494541
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Bill24.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240509T130000
DTEND;TZID=America/New_York:20240509T140000
DTSTAMP:20260523T140904
CREATED:20240105T205724Z
LAST-MODIFIED:20240509T190544Z
UID:10000525-1715259600-1715263200@usteducation.org
SUMMARY:How to Guide Your Association Through Major IT Change
DESCRIPTION:COURSE DESCRIPTION: \nWhether you’re migrating to a new AMS\, switching MSPs\, or rolling out a new fleet of laptops\, major IT changes require more than a methodical technical implementation to be successful. \nIf you want your teams to be comfortable with changes to their IT experience and empowered to use the new technology to the fullest\, thoughtful change management is key. And it needs to factor into your project plans from the very beginning. \nJoin the experts at Optimal Networks whose combined 5 decades of experience can help your next big change go smoothly. \n  \nLEARNING OBJECTIVES: \n\nLearn the human side of implementing new technology\nLearn how to create IT champions within your organization\nLearn how to minimize disruption and maximizing adoption\nLearn about real examples of successful project plans for associations\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w496-how-to-guide-your-association-through-major-it-change/
LOCATION:https://zoom.us/j/92360415559
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Chris24.png
ORGANIZER;CN="Heinan Landa":MAILTO:hlanda@optimalnetworks.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240515T110000
DTEND;TZID=America/New_York:20240515T120000
DTSTAMP:20260523T140904
CREATED:20240328T205718Z
LAST-MODIFIED:20240515T185334Z
UID:10000540-1715770800-1715774400@usteducation.org
SUMMARY:How to do a Finance Assessment & Find Process Improvement
DESCRIPTION:COURSE DESCRIPTION: \nDo you feel like your accounting and finance team is stressed\, overworked\, not accomplishing the tasks that need to get done to move your organization forward?  Do you think you know some ways to make the situation better\, but cannot quite figure out if it is right or how to execute on the changes needed?  If so\, then this session is for you.  Jared and Colleen will discuss signs of needing a Team Assessment\, how to approach the assessment with team members\, ideal times to perform the assessment\, and steps performed during an assessment.  They will review the types of observations that may come out of an assessment along with recommendations\, including new organization charts.   \n  \nLEARNING OBJECTIVES: \n\nIdentifying when your Department might benefit from an assessment\nDiscuss how to approach the assessment to achieve the greatest participation and maximize the benefits to your Department and Organization\nReview the steps taken during a Team assessment to review workload\, Team structure\, internal control environment\, effectiveness\, and efficiency.\nProvide examples of observations and recommendations identified in a Team assessment\, including organization charts.\nDiscuss how to implement recommendations and new organization charts and to make the hard decisions and implementations needed to make a successful change in your Department.\n\nTo Watch this Webinar in Media Library CLICK HERE!
URL:https://usteducation.org/event/w502-how-to-do-a-finance-assessment-find-process-improvement/
LOCATION:https://zoom.us/j/92096262933
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/03/ColleenJared24.png
ORGANIZER;CN="Colleen Smith":MAILTO:colleen@oconnorcs.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240516T130000
DTEND;TZID=America/New_York:20240516T140000
DTSTAMP:20260523T140904
CREATED:20240328T162522Z
LAST-MODIFIED:20240516T200221Z
UID:10000565-1715864400-1715868000@usteducation.org
SUMMARY:Implementing AI Tools for Marketers & Advertisers
DESCRIPTION:COURSE DESCRIPTION: \nAs global markets evolve\, the integration of AI into advertising strategies becomes not just an option but a necessity for staying competitive. Are you a forward-thinking marketer at the helm of digital transformation in your organization? Whether you’re just starting out or looking to deepen your existing knowledge\, this session is tailored for those eager to harness the power of AI. \nThis workshop will introduce you to a selection of intuitive\, powerful AI tools designed specifically for the unique challenges of marketing & advertising. These tools are crafted to enhance your effectiveness in marketing\, advertising\, and communications across diverse members and markets. \n  \nLEARNING OBJECTIVES: \n· Search Optimization Optimization: Employ NLP technologies for semantic-powered optimization and gain insights into global search trends and volume recommendations.\n· AI-Driven Email Strategies: Learn how AI can significantly improve the timing and content of your emails\, ensuring optimal engagement.\n· Content Generation at Scale: Explore AI solutions for creating and editing textual and visual content that resonates with any audience and maintains brand consistency across borders.\n· Dynamic Imaging Tools: Discover AI applications that automate the generation and refinement of visual content\, catering to cultural nuances and preferences.\n· Sophisticated Audio Editing: Use AI to enhance your campaigns’ auditory elements\, from podcasts to multimedia advertisements. \nTo Watch this Webinar on the Media Library CLICK HERE! 
URL:https://usteducation.org/event/w516-implementing-ai-tools-for-marketers-advertisers/
LOCATION:https://zoom.us/j/97097959671
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Erica24.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240522T110000
DTEND;TZID=America/New_York:20240522T120000
DTSTAMP:20260523T140904
CREATED:20240207T173952Z
LAST-MODIFIED:20240522T201251Z
UID:10000537-1716375600-1716379200@usteducation.org
SUMMARY:Unlocking the Secrets to LinkedIn: 3 Insider Strategies for Maximizing Growth and Engagement
DESCRIPTION:COURSE DESCRIPTION: \nLinkedIn is a very powerful platform for attracting inbound leads. But most companies and individuals don’t use it well. Join us to learn the top mistakes make on LinkedIn and how to avoid them. During this session\, we will share 3 insider strategies to turn LinkedIn in to a lead-generating machine. \n  \nLEARNING OBJECTIVES: \nYou’ll learn how to: \n\nWrite posts that attract your ideal audience\nLeverage Newsletters to increase your reach and improve engagement\nUse Content Loops to build your email lists\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b212-unlocking-the-secrets-to-linkedin-3-insider-strategies-for-maximizing-growth-and-engagement/
LOCATION:https://zoom.us/j/97379296939
CATEGORIES:B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/Stacey24.png
ORGANIZER;CN="Jon Rivers":MAILTO:jon@marketeery.com
END:VEVENT
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