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DTSTART;TZID=America/New_York:20240709T130000
DTEND;TZID=America/New_York:20240709T140000
DTSTAMP:20240709T202842Z
CREATED:20231223T185853Z
LAST-MODIFIED:20240709T202842Z
UID:10000512-1720530000-1720533600@usteducation.org
SUMMARY:Advocacy for Associations: Keeping Members Engaged All Year Long
DESCRIPTION:COURSE DESCRIPTION: \nAre your advocacy tactics keeping up with today’s digital tools? Are you leveraging your members’ grassroots power? If your association struggles to effectively engage your members in your grassroots advocacy efforts\, this workshop is for you! The world has changed. Profoundly. Yet at many associations\, government affairs and advocacy departments are based on an old and outdated model. Organizations that don’t change with the times will be increasingly marginalized. What we know for sure is\, as the Congressional Management Foundation put it\, “direct constituent interactions have more influence on lawmakers’ decisions than other advocacy strategies.” Easier said than done! So how do you activate your members for advocacy in 2024\, when your members can access all the world’s information and entertainment on a device in their pocket? During this interactive and fun session\, you will learn the best practices in association advocacy\, how to effectively engage your key stakeholders\, and how to use advocacy to strengthen your organization. \n  \nLEARNING OBJECTIVES: \n\nHow grassroots advocacy can strengthen your organization\nHow to communicate with members to active them for advocacy\nHow to teach your members to effectively engage lawmakers\nHow to use the social media and new technology to super-charge your advocacy efforts\n\n\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w488-advocacy-for-associations-a/
LOCATION:https://zoom.us/j/98488566910
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Michael24.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240710T110000
DTEND;TZID=America/New_York:20240710T120000
DTSTAMP:20240710T194404Z
CREATED:20240105T192121Z
LAST-MODIFIED:20240710T194404Z
UID:10000517-1720609200-1720612800@usteducation.org
SUMMARY:Mastering the Art of Partner and Sponsor Engagement: Strategies for Avoiding Being Ghosted
DESCRIPTION:COURSE DESCRIPTION: \nFinding and connecting with the right partners and sponsors can be challenging\, and in today’s uncertain economic landscape\, the task becomes even more demanding. This webinar will provide insights on how associations can adopt a multi-channel approach to ensure they are not ghosted by potential partners and sponsors. From creative engagement strategies to building lasting relationships\, attendees will learn practical techniques to generate revenue and foster meaningful partnerships. \n  \nLEARNING OBJECTIVES: \n– Understand the challenges and uncertainties that associations face when it comes to engaging with potential partners and sponsors\n– Learn strategies for implementing a multi-channel approach to connect with the right people\, including leveraging social media\, personalized outreach\, and networking events\n– Discover effective techniques for building and maintaining long-term partnerships\, promoting mutual benefits\, and avoiding being ghosted by potential partners. \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/w493-mastering-the-art-of-partner-and-sponsor-engagement-strategies-for-avoiding-being-ghosted/
LOCATION:https://zoom.us/j/98336688392
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/DianneMarisol24.png
ORGANIZER;CN="Dianne Vance%2C CAE":MAILTO:dvances@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240711T110000
DTEND;TZID=America/New_York:20240711T120000
DTSTAMP:20240719T155730Z
CREATED:20240624T142825Z
LAST-MODIFIED:20240719T155730Z
UID:10000593-1720695600-1720699200@usteducation.org
SUMMARY:Planning Like It's Your Opening Day: Resources to Develop Your Next Annual Budget
DESCRIPTION:COURSE DESCRIPTION: \nImagine your association is opening its doors for the first time this year. What will it cost to operate it? Where will its revenue come from? What will its impact be? This webinar is designed to help association CEOs and their leadership teams consider a new approach to annual budgeting – one focused on how to grow revenue\, relevance\, and relationships\, not on how to simply cut expenses. \n  \nLEARNING OBJECTIVES: \n1. Discuss an approach to annual association budgeting aligned to the mission and requirements within by-laws.\n2. Share in examples of the budgeting process at all stages of development.\n3. Develop a plan for next year’s association budget built on an “opening day” mindset. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/planning-like-its-your-opening-day-resources-to-develop-your-next-annual-budget/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Budgeting,Finance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/06/Lawrence24-2.png
LOCATION:https://usteducation.org/event/planning-like-its-your-opening-day-resources-to-develop-your-next-annual-budget/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240717T110000
DTEND;TZID=America/New_York:20240717T120000
DTSTAMP:20240731T151811Z
CREATED:20231205T191924Z
LAST-MODIFIED:20240731T151811Z
UID:10000491-1721214000-1721217600@usteducation.org
SUMMARY:Don't Be a Data Hoarder!
DESCRIPTION:COURSE DESCRIPTION: \nData hoarding wastes staff time\, creates a bad member experience\, and costs your association revenue. Fortunately for your organization\, there are steps you can take to better manage information and fight the tendency to accumulate harmful information. In today’s data-driven world\, effective data management is crucial for business success. This comprehensive course is designed to help professionals streamline their data management processes\, improve data quality\, and leverage data for enhanced business outcomes. Through practical lessons and hands-on activities\, you will learn how to efficiently organize and analyze data\, improve member experiences\, reduce costs\, and uncover new revenue opportunities. \n  \nLEARNING OBJECTIVES: \n•  Learn how to streamline your data management process and increase efficiency\n•  Learn how to improve the quality of your data and make it easier to analyze \n•  Learn how to enhance the member experience by using better\, more useful data \n•  Learn how to reduce costs associated with organizing and managing large amounts of data \n•  Learn how to create new opportunities for revenue growth driven by better insights \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/w477-dont-be-a-data-hoarder/
LOCATION:https://zoom.us/j/91770236805
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Justin24-3.png
ORGANIZER;CN="Justin Burniske%2C MBA":MAILTO:justin.burniske@meta-dao.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240718T130000
DTEND;TZID=America/New_York:20240718T140000
DTSTAMP:20240718T203019Z
CREATED:20240401T181400Z
LAST-MODIFIED:20240718T203019Z
UID:10000567-1721307600-1721311200@usteducation.org
SUMMARY:Public Support: Preserving Your 501(c)(3) Status
DESCRIPTION:COURSE DESCRIPTION: \nUnderstanding and maintaining your public support status is crucial to be able to continue to enjoy the tax benefits of a public charity. This course will cover what it means to be a publicly supported charity and how that differentiates your organization from a private foundation. We will discuss the various ways an organization may “pass” the public support test\, and importantly\, how to protect and preserve your public support status for the future. \n  \nLEARNING OBJECTIVES: \n\nDefine public support and how being a publicly supported charity differentiates an organization from a private foundation\nOutline the various ways a charity may qualify as publicly supported\nLearn about the five-year “rolling” public support calculation\nDiscuss the differences between a 509(a)(1) and 509(a)(2) public support calculation\nPreserving and protecting your public charity status\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w514-public-support-preserving-your-501c3-status/
LOCATION:https://zoom.us/j/98498147299
CATEGORIES:Accounting,ASSOCIATIONS & NONPROFITS,Finance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/04/Marks-Hassler-24.png
ORGANIZER;CN="J. Calvin Marks%2C CPA":MAILTO:cmarks@johnsonlambert.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240725T130000
DTEND;TZID=America/New_York:20240725T140000
DTSTAMP:20240725T200115Z
CREATED:20240709T173703Z
LAST-MODIFIED:20240725T200115Z
UID:10000596-1721912400-1721916000@usteducation.org
SUMMARY:Leveraging AI with Salesforce and Beyond
DESCRIPTION:COURSE DESCRIPTION: \nArtificial intelligence is on the mind of every company\, but implementation can seem daunting and risky. Whether your goal is to use AI to save time for your staff\, craft better marketing campaigns for your members\, or speed up custom development\, it’s important to understand effective strategies to make your AI rollout a success. We’ll review AI ethical considerations\, new Salesforce Einstein features\, and tips for using large language models like ChatGPT. \n  \nLEARNING OBJECTIVES: \n– Identify Ethical Concerns with Artificial Intelligence Tools\n– Implement Salesforce Einstein Features\n– Use Large Language Models Effectively \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/leveraging-ai-with-salesforce-and-beyond/
CATEGORIES:Association IT
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/07/Arden24.png
ORGANIZER;CN="Arden Winner":MAILTO:awinner@fionta.com
LOCATION:https://usteducation.org/event/leveraging-ai-with-salesforce-and-beyond/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240730T110000
DTEND;TZID=America/New_York:20240730T120000
DTSTAMP:20240730T182323Z
CREATED:20240627T203537Z
LAST-MODIFIED:20240730T182323Z
UID:10000594-1722337200-1722340800@usteducation.org
SUMMARY:AI Use Cases for Now and Later: Insights and Forecasts from Association CIOs
DESCRIPTION:Course Description: \nLet’s pull back the curtain on artificial intelligence in action to discover how AI is reshaping member services\, streamlining operations\, and driving innovation in associations today. Our panel of association CIOs will share real-world examples of AI implementation\, discuss challenges they’ve overcome\, and offer their visions for AI’s future role in association management. Whether you’re AI-curious or already on the cutting edge\, this session will equip you with practical insights and inspire new possibilities for leveraging AI in your organization. \n  \nLearning Objectives: \n\nCurrent AI Applications: Learn about successful AI use cases already transforming association operations and member experiences.\nImplementation Strategies: Gain insights into effective approaches for introducing and scaling AI within association environments.\nChallenges and Solutions: Understand common hurdles in AI adoption and how leading CIOs have overcome them.\nFuture Trends: Explore emerging AI technologies and applications poised to impact associations in the coming years.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/ai-use-cases-for-now-and-later-insights-and-forecasts-from-association-cios/
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/06/ThadGayathriKapil24-1.png
ORGANIZER;CN="Gayathri Kher":MAILTO:https://www.linkedin.com/in/fusionspan/
LOCATION:https://usteducation.org/event/ai-use-cases-for-now-and-later-insights-and-forecasts-from-association-cios/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240730T130000
DTEND;TZID=America/New_York:20240730T140000
DTSTAMP:20240730T192730Z
CREATED:20240701T195708Z
LAST-MODIFIED:20240730T192730Z
UID:10000595-1722344400-1722348000@usteducation.org
SUMMARY:Top 5 Tips to Preparing for a Data Clean-Up Project
DESCRIPTION:COURSE DESCRIPTION: \nData clean-up has the dubious honor of being both a vital strategic initiative and the project most likely to be postponed\, reprioritized\, or tabled. Competing priorities and limited resources do not have to stop you from tackling the challenge of data hygiene. Join us as we share 5 best practices on how to prepare for a data clean-up project so that you can better position yourself and your organization for success. \n  \nLEARNING OBJECTIVES: \n-Achieve a better understanding of the WHAT\, WHY\, WHEN\, WHERE\, and HOW of data clean-up.\n-Learn how to calculate the financial costs of dirty data\n-Walk away with best practices\, tips\, and resources to better take a course of action amongst your organization to start your data hygiene journey. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/top-5-tips-to-preparing-for-a-data-clean-up-project/
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Data Management,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/07/Sidney24.png
ORGANIZER;CN="Sidney Galati":MAILTO:sgalati@associationtrends.com
LOCATION:https://usteducation.org/event/top-5-tips-to-preparing-for-a-data-clean-up-project/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240731T110000
DTEND;TZID=America/New_York:20240731T120000
DTSTAMP:20240731T175852Z
CREATED:20240520T153111Z
LAST-MODIFIED:20240731T175852Z
UID:10000548-1722423600-1722427200@usteducation.org
SUMMARY:The Art of Persuasive Writing: Secrets from the Masters
DESCRIPTION:COURSE DESCRIPTION: \nUnlock the secrets of the greatest communicators and learn how to write with clarity\, impact\, and persuasion. In this session\, you’ll discover proven techniques to craft compelling messages that resonate with your audience. From mastering the active voice to using simple yet powerful metaphors\, you’ll gain practical insights to elevate your writing and influence others effectively. \n  \nLEARNING OBJECTIVES: \nHarness the Power of Active Voice: Learn how to energize your writing and engage your readers by consistently using the active voice\, making your messages clear and direct. \nClarity and Simplicity: Understand the importance of putting the bottom line on top\, using simple terms\, and employing constraints and word limits to make your writing more accessible and impactful. \nContextualize Data with Simple Metaphors: Discover how to simplify complex ideas using relatable metaphors and provide context for your data\, ensuring your audience can easily grasp and remember your key points. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b216/
LOCATION:https://zoom.us/j/96157005147
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Bill24.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240731T130000
DTEND;TZID=America/New_York:20240731T140000
DTSTAMP:20240731T194255Z
CREATED:20240415T203332Z
LAST-MODIFIED:20240731T194255Z
UID:10000575-1722430800-1722434400@usteducation.org
SUMMARY:The End of Expertise and How Associations Must Adapt
DESCRIPTION:COURSE DESCRIPTION: \nAmericans have grown increasingly hostile toward experts. We would rather take medical advice from a friend on Facebook than our doctor or the head of the CDC. Newspaper editorials and election endorsements no longer carry the same weight with the public. Science has become politicized and facts are debated. \nAssociations have long been trusted organizations for knowledge\, research\, and yes\, political advocacy. How are associations faring in this increasingly hostile environment? \nJoin us for a lively discussion about the end of expertise. Our guests will discuss: \n\n– How industries are being disrupted by the public’s lack of trust in our institutions\n– How associations are being affected by this same trends\n– How associations are modifying their services to maintain their credibility and retain members’ trust\n– What organizations are doing to keep their organizations safe spaces for facts\, open discussion\, and expertise.\n\n  \nLEARNING OBJECTIVES: \n\nUnderstand how cultural attitudes towards experts affect associations\nLearn ways to maintain credibility among members and the public\nLearn how associations are adapting in this environment\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b226-the-end-of-expertise-and-how-associations-must-adapt/
LOCATION:https://zoom.us/j/93390509800
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/04/Joanna24.png
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