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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241203T130000
DTEND;TZID=America/New_York:20241203T140000
DTSTAMP:20260522T151922
CREATED:20240916T134627Z
LAST-MODIFIED:20241204T155924Z
UID:10000621-1733230800-1733234400@usteducation.org
SUMMARY:How to Craft Your Responsible AI Policy
DESCRIPTION:COURSE DESCRIPTION: \nGenerative AI has exploded into the business world with wide-ranging disruptive potential. As associations grapple with how to incorporate AI into their working practices\, often the very first step is to craft a good Responsible AI policy which will provide parameters for staff usage of new tools as well as identify the organization’s position on the often thorny ethical questions involved in using AI. Wary of getting started without a policy in place? In this hands-on\, collaborative session\, we’ll walk you through step by step how to write your own AI policy and guidelines – and you’ll hear from peers how they are thinking through the big questions around the dangers and benefits of AI in their own organizations. \n  \nLEARNING OBJECTIVES: \nIdentify key elements that belong in a responsible AI policy \nAnalyze different different approaches to writing AI guidelines \nDevelop a policy template to use right away when you get back to the office. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/how-to-craft-your-responsible-ai-policy/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/MaddieTori24-3.png
ORGANIZER;CN="Maddie Grant%2C CAE":MAILTO:maddie@propelnow.co
LOCATION:https://usteducation.org/event/how-to-craft-your-responsible-ai-policy/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241204T110000
DTEND;TZID=America/New_York:20241204T120000
DTSTAMP:20260522T151922
CREATED:20241004T123402Z
LAST-MODIFIED:20241205T150241Z
UID:10000630-1733310000-1733313600@usteducation.org
SUMMARY:Navigating the Looming Membership Cliff: Insights From Association CEOs
DESCRIPTION:COURSE DESCRIPTION: \nWe hear a lot about the “enrollment cliff” in the news\, but there’s another looming crisis that hasn’t received as much attention—the “membership cliff” facing many associations. With factors like retirements\, industry shifts\, and private equity buyouts causing members to leave or exit their fields\, associations are at risk of losing significant portions of their member base in the coming years. \nJoin us for a thought-provoking conversation with several association CEOs who are confronting this challenge head-on. Discover how they identified the warning signs\, what’s causing this membership cliff in their industries\, and—most importantly—what they are doing to retain members\, engage younger generations\, and evolve their value propositions for the future. \n  \nLEARNING OBJECTIVES: \nAnalyze the key drivers behind the impending membership cliff and evaluate its potential impact on associations. \nExamine strategies association leaders are implementing to retain members and attract new ones in the face of this challenge. \nAssess how associations are adapting their membership models to prepare for long-term sustainability. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/navigating-the-looming-membership-cliff-insights-from-association-ceos/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/JoannaMichael24-1.png
LOCATION:https://usteducation.org/event/navigating-the-looming-membership-cliff-insights-from-association-ceos/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241204T130000
DTEND;TZID=America/New_York:20241204T140000
DTSTAMP:20260522T151922
CREATED:20241009T155926Z
LAST-MODIFIED:20241205T142950Z
UID:10000633-1733317200-1733320800@usteducation.org
SUMMARY:Transforming Member Experiences With AI Marketing
DESCRIPTION:COURSE DESCRIPTION: \nAre you a forward-thinking leader in charge of digital innovation in your organization? Whether you’re taking your first steps into AI or looking to expand your existing expertise\, this session is designed for those eager to unlock the full potential of AI in marketing. \nThis workshop will introduce you to a carefully curated selection of intuitive\, powerful AI tools specifically developed for the unique challenges of modern marketing. These cutting-edge solutions are crafted to enhance your effectiveness in marketing\, advertising\, and communications across diverse audiences and platforms. \n  \nLEARNING OBJECTIVES: \nLeverage AI technologies for SEO optimization and gain insights into current search trends and volume recommendations. \nDiscover how AI can dramatically improve your emails’ timing\, content\, and personalization\, ensuring maximum engagement. \nExplore AI solutions for generating and refining textual and visual content that resonates with your target audience while maintaining brand consistency across different markets. \nUncover AI applications that streamline the creation and optimization of visual content\, adapting to various cultural nuances and preferences. \nUtilize AI to elevate your campaigns’ audio elements\, from podcast production to multimedia advertisements. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/transforming-member-experiences-with-ai-marketing/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/Erica24.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
LOCATION:https://usteducation.org/event/transforming-member-experiences-with-ai-marketing/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241205T110000
DTEND;TZID=America/New_York:20241205T120000
DTSTAMP:20260522T151922
CREATED:20241108T194756Z
LAST-MODIFIED:20241206T105413Z
UID:10000643-1733396400-1733400000@usteducation.org
SUMMARY:Fueling Growth: Strategies for New Member Acquisition
DESCRIPTION:COURSE DESCRIPTION: \nNew member acquisition isn’t just a metric—it’s a key driver of your association’s long-term success and influence. By reaching new audiences and building strong connections from day one\, your association can achieve greater impact and relevance. \nIn this webinar\, we’ll discuss how attracting new members can transform your association\, expanding your reach and strengthening your community. Join us as we explore: \n– The importance of building strong relationships with prospects to create a foundation for long-term membership\n– The secret to identifying hidden potential members within your existing database\n– How to gather key insights from prospects to craft messages that resonate and inspire action\n– Real-life case studies of acquisition campaigns that have delivered measurable success \n  \nLEARNING OBJECTIVES: \nExplain how effective relationship-building with prospects can establish a strong foundation for long-term membership growth. \nApply techniques to identify and engage hidden potential members within your association’s existing database. \nDevelop targeted messaging based on prospect insights to drive meaningful engagement and successful acquisition. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/fueling-growth-strategies-for-new-member-acquisition/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/03/dave24.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
LOCATION:https://usteducation.org/event/fueling-growth-strategies-for-new-member-acquisition/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241205T130000
DTEND;TZID=America/New_York:20241205T140000
DTSTAMP:20260522T151922
CREATED:20241112T175256Z
LAST-MODIFIED:20241206T110747Z
UID:10000646-1733403600-1733407200@usteducation.org
SUMMARY:Harnessing Data & Analytics for Effective Leadership
DESCRIPTION:Course Description:  \nModern leaders are not just visionaries thinking of what could be\, they’re strategic thinkers with concrete plans. They leverage data and analytics to make informed decisions\, drive innovation\, and achieve organizational goals\, all while thinking big for the future. In this session\, the industry experts at Association Analytics will share how leaders can use data and analytics to enhance your leadership capabilities\, drive their organization towards greater success\, and prepare to lead in the digital age. \nFrom defining important terms to lessons in aligning strategy\, data\, and execution\, to the wrinkles and bumps along the road to a modern association as well as a look to the future of what could be\, this session is sure to enlighten any interested industry executive. \n  \nLearning Objectives: \nExplain Key Data and Analytics Concepts for Strategic Leadership \nApply Data-Driven Strategies with Organizational Goals \nAnalyze and Address Common challenges in Data-Driven Leadership \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/harnessing-data-analytics-for-effective-leadership/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/11/MerrittJulie24.png
LOCATION:https://usteducation.org/event/harnessing-data-analytics-for-effective-leadership/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241209T110000
DTEND;TZID=America/New_York:20241209T120000
DTSTAMP:20260522T151922
CREATED:20240305T205617Z
LAST-MODIFIED:20241210T202106Z
UID:10000557-1733742000-1733745600@usteducation.org
SUMMARY:Enhancing the Treasurer Relationship and Collaboration
DESCRIPTION:COURSE DESCRIPTION: \nServing as a nonprofit organization’s Treasurer can be a rewarding and often life-changing experience. The first year of serving as a Treasurer will set the stage and directly influence opportunities for engagement\, impact\, visibility\, quality of experience\, and advancement. Nonprofit organizations need to recognize that the first year of Treasurer service will go by quickly and to ensure success for both the organization and the Treasurer\, special emphasis must be placed on optimizing the front-end Treasurer experience and connections to senior management\, staff\, and the Board. \nTreasurers often step into their roles with few expectations and no established goals to guide them. This often leads to a start slow and missed opportunities for engagement\, which can result in negative impressions that are difficult to reverse. However\, with a little planning and preparation the appearance of just being “along for the ride” can be avoided. \nThis presentation aims to help nonprofit organizations and their Treasurers to set basic goals and develop realistic expectations for success and having impact during their time as Treasurer. We will discuss actions and tactics to get Treasurer service off to a fast start\, strategies for how to be a more impactful Treasurer and work with the finance committee\, and how to end Treasurer service on a high note enhancing continuity and sustainability. \n  \nLEARNING OBJECTIVES: \nParticipants will be able to identify strategies to quickly and effectively start Treasurer service from both the organization’s and Treasurer’s perspectives.  \n \nDevelop strategies to cultivate and become an impactful Treasurer.\n \nApply Tactics for Effective Collaboration with the Treasurer and the Finance Committee\, and the benefits of scheduling annual finance committee orientation meetings.\n \n\nPlan for a Successful End-of-Term Transition for Treasurers: Attendees will be able to plan and implement strategies to help Treasurers conclude their service on a high note\, ensuring operational continuity and organizational sustainability.  \n\n \n\n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/w510-enhancing-the-treasurer-relationship-and-collaboration/
LOCATION:https://zoom.us/j/99865823703
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/03/MichaelPaul24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241210T110000
DTEND;TZID=America/New_York:20241210T120000
DTSTAMP:20260522T151922
CREATED:20241024T172738Z
LAST-MODIFIED:20241211T152212Z
UID:10000642-1733828400-1733832000@usteducation.org
SUMMARY:Practical Applications for AI in Accounting
DESCRIPTION:COURSE DESCRIPTION: \nEveryone’s talking AI in finance these days – but what’s actually changing for controllers? Forget the hype; let’s dive into the real deal. This session cuts through the noise to show how AI is transforming controllership from the ground up. We’ll explore how AI tackles the nitty-gritty: from providing complex flux analyses to turning unstructured data into journal entries. Plus\, we’ll show how AI co-pilots can perform tasks using natural language commands\, turning financial data chaos into streamlined clarity. \n  \nLEARNING OBJECTIVES: \nUnderstanding the “co-pilot” and “auto pilot” Framework \nApply practical hacks with available LLMs \nAnalyze the role of AI in Accounting: Structured to Unstructured and Unstructured to Structured \nEvaluate Flux/Variance with AI \nImplement Agentic Application of AI in Accounting \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n 
URL:https://usteducation.org/event/practical-applications-for-ai-in-accounting/
CATEGORIES:Accounting,Accounting,Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Finance,Finance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/Guy24.png
ORGANIZER;CN="Guy Leibovitz":MAILTO:guy@nominal.so
LOCATION:https://usteducation.org/event/practical-applications-for-ai-in-accounting/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241211T110000
DTEND;TZID=America/New_York:20241211T120000
DTSTAMP:20260522T151922
CREATED:20241018T172812Z
LAST-MODIFIED:20241212T144501Z
UID:10000636-1733914800-1733918400@usteducation.org
SUMMARY:Understanding the Numbers
DESCRIPTION:COURSE DESCRIPTION: \nWhile Wall Street cares about the financial results of the big companies\, we like to focus on understanding how not for profit organizations are faring in their finances. It is important to employees\, future employees\, board members\, donors\, and other stakeholders to understand the financial health of an organization. During this session we will review key items to review to gain insight into the finances of an organization including reviewing the IRS Form 990\, the cash flow statement\, and key ratios that will all provide insight into the overall financial health of the organization. \n  \n  \nLEARNING OBJECTIVES: \nIdentify key metrics used to evaluate the financial health of an organization. \nAnalyze the information available in the public IRS Form 990 to assess organizational financial performance. \nInterpret cash flow statements to determine the financial position of an organization. \nEvaluate key financial ratios and benchmarking data to make informed assessments of an organization’s financial health. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/understanding-the-numbers/
CATEGORIES:Accounting,ASSOCIATIONS & NONPROFITS,Finance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/Colleen-24.png
ORGANIZER;CN="Colleen Smith":MAILTO:colleen@oconnorcs.com
LOCATION:https://usteducation.org/event/understanding-the-numbers/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241217T110000
DTEND;TZID=America/New_York:20241217T120000
DTSTAMP:20260522T151922
CREATED:20241108T200253Z
LAST-MODIFIED:20241218T192233Z
UID:10000644-1734433200-1734436800@usteducation.org
SUMMARY:Unlocking the Power of AI for Associations
DESCRIPTION:COURSE DESCRIPTION: \nIn this session\, we will explore the transformative potential of artificial intelligence (AI) for associations. Attendees will gain insights into AI readiness\, learn how to build a strategic AI roadmap\, and understand the financial implications of AI adoption. We will also discuss the importance of ethics and governance in AI implementation\, ensuring responsible and sustainable AI usage within associations. By the end of the session\, participants will be equipped with the knowledge and tools needed to effectively integrate AI into their organizations\, driving innovation and efficiency. \n  \nLEARNING OBJECTIVES: \nAI Readiness: Understand the importance of preparing your association for AI adoption and assess your current AI maturity level1. \nBuild an AI Roadmap: Develop a strategic plan for AI implementation\, including ideation\, prioritization\, and creating a roadmap \nEstimate Costs: Evaluate the financial implications of AI adoption\, from basic implementation to transformational projects \nEthics & Governance: Ensure responsible and ethical AI usage within your association\, including governance policies and risk management. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/unlocking-the-power-of-ai-for-associations/
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/11/Rick24.png
ORGANIZER;CN="Rick Bawcum%2C CAE%2C CISSP":MAILTO:rbawcum@cimatri.com
LOCATION:https://usteducation.org/event/unlocking-the-power-of-ai-for-associations/
END:VEVENT
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