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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250109T110000
DTEND;TZID=America/New_York:20250109T120000
DTSTAMP:20260522T160854
CREATED:20241009T153452Z
LAST-MODIFIED:20250110T130212Z
UID:10000632-1736420400-1736424000@usteducation.org
SUMMARY:Cybersecurity Questions You Should Be Asking
DESCRIPTION:COURSE DESCRIPTION: \nThe threats\, risks\, and potential solutions within cybersecurity are changing faster than any other area of technology. As critical as this topic is for an organization’s future and brand reputation\, it is one of the least understood by executives. This webinar does away with the tech-talk and explains the must-know facts about cybersecurity risks\, what executives need to understand\, what questions to ask\, and how to ensure your IT team is headed in the right direction at an adequate pace. \n  \nLEARNING OBJECTIVES: \nAnalyze the factors driving the surge in cybersecurity incidents. \nIdentify our greatest risks. \nEvaluate whether IT is implementing effective cybersecurity measures. \nAssess if we are doing enough to mitigate cybersecurity risks. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/cybersecurity-questions-you-should-be-asking/
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Cybersecurity,Cybersecurity
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/Brian24.png
LOCATION:https://usteducation.org/event/cybersecurity-questions-you-should-be-asking/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250109T130000
DTEND;TZID=America/New_York:20250109T140000
DTSTAMP:20260522T160854
CREATED:20241213T194244Z
LAST-MODIFIED:20250110T131830Z
UID:10000660-1736427600-1736431200@usteducation.org
SUMMARY:Top Digital Trends Shaping Associations in 2025
DESCRIPTION:Course Description:  \nStruggling to keep members engaged and meet their evolving expectations? This webinar addresses the challenges associations face in aligning their offerings with what members truly value. Learn how to leverage technology and innovative programming to improve member retention\, boost engagement\, and create new sources of sustainable non-dues revenue. Gain actionable strategies to solve these challenges and position your association for success in 2025. \n  \nLearning Objectives: \nAnalyze key digital trends influencing associations for 2025 \n\nDiscover actionable strategies to enhance digital engagement \n\nExplore how technology bridges the gap between member expectations and association offerings \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/top-digital-trends-shaping-associations-in-2025/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Dan24.png
ORGANIZER;CN="Dan Stevens":MAILTO:dan.stevens@talewinddigital.com
LOCATION:https://usteducation.org/event/top-digital-trends-shaping-associations-in-2025/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250114T110000
DTEND;TZID=America/New_York:20250114T120000
DTSTAMP:20260522T160854
CREATED:20241024T165229Z
LAST-MODIFIED:20250115T113452Z
UID:10000640-1736852400-1736856000@usteducation.org
SUMMARY:Crash Course: AI Prompting for Marketers
DESCRIPTION: \nCPE Eligible\nCAE Eligible\n  \n  \nCOURSE DESCRIPTION: \nWhether you are embracing AI in your marketing strategy or skeptical\, this session will help you better understand some use cases\, how to use AI in your Marketing\, and how to prompt like a pro to get quality from AI. \nPrompting is crucial to getting great content or themes from AI. During this crash course\, we will discuss what prompting is\, why it’s so important\, and ways to get better and better at it for 2025. \nLEARNING OBJECTIVES: \nLearn how to embrace AI for your marketing to get real results in 2025 \nUnderstand the key principles behind prompting to drive your preferred outcomes \nIdentify new use-cases for AI in your everyday marketing work to increase efficiency and time management \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/crash-course-ai-prompting-for-marketers/
CATEGORIES:B2B/B2G,Marketing,Marketing,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/Sam24-2.png
ORGANIZER;CN="Sam Bush":MAILTO:ambusheddigital@gmail.com
LOCATION:https://usteducation.org/event/crash-course-ai-prompting-for-marketers/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250114T130000
DTEND;TZID=America/New_York:20250114T140000
DTSTAMP:20260522T160854
CREATED:20241213T191201Z
LAST-MODIFIED:20250115T124205Z
UID:10000659-1736859600-1736863200@usteducation.org
SUMMARY:Understanding the Competition: Jump-Start Your Association’s Sponsorship Program
DESCRIPTION:Course Description:  \nNot too many years ago\, companies sponsored associations out of a sense of obligation: Companies said\, “we’ve been a sponsor for years”; associations offered the veiled threat\, “if your company doesn’t sponsor\, members will think your company is going out of business”. However\, all that has changed! There is fierce competition for the dollars and the attention of your association’s corporate sponsors. This webinar will equip you with the tools to understand the outshine your competition\, ensuring your sponsorship program stands out. \n  \nLearning Objectives: \nIdentify and categorize the top 6 types of competitors for corporate sponsorship dollars. \nDescribe how to create a list of competitors and use that list to create an action plan \nEvaluate reasons why companies might choose the competitors over your association \nDevelop a compelling value proposition to win and retain sponsors \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/understanding-the-competition-jump-start-your-associations-sponsorship-program/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/12/BruceBarbara25.png
ORGANIZER;CN="Bruce Rosenthal":MAILTO:bruce@brucerosenthal.associates
LOCATION:https://usteducation.org/event/understanding-the-competition-jump-start-your-associations-sponsorship-program/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250115T130000
DTEND;TZID=America/New_York:20250115T140000
DTSTAMP:20260522T160854
CREATED:20241018T190944Z
LAST-MODIFIED:20250116T163038Z
UID:10000637-1736946000-1736949600@usteducation.org
SUMMARY:Video in the Age of AI
DESCRIPTION:COURSE DESCRIPTION: \nJoin Michael Hoffman\, CEO of Gather Voices and a leading expert in digital marketing\, for a compelling session on “Video in the Age of AI.” \nDiscover how AI can enhance and streamline various aspects of community-driven video marketing campaigns\, including content creation\, personalization\, distribution\, and analytics. Learn how the age of AI will change what kind of content people are exposed to and what content will cut through the noise. \nMichael will distill his extensive experience into practical strategies for leveraging video to boost engagement and build community. \nWith a background spanning technology innovation\, social cause video\, and digital marketing strategy\, Michael offers invaluable insights into creating impactful video content. This session is a must-attend for those looking to harness the combined power of AI and authentic storytelling to elevate their engagement strategy. \n  \n  \nLEARNING OBJECTIVES: \nLearn how AI will change the way people engage online \nSummarize the process of planning\, executing\, and optimizing user-generated video campaigns to support a campaign’s strategic objectives \nIdentify the AI-powered tools that will accelerate the impact of video campaigns \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n 
URL:https://usteducation.org/event/video-in-the-age-of-ai/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Michael24.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
LOCATION:https://usteducation.org/event/video-in-the-age-of-ai/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250116T110000
DTEND;TZID=America/New_York:20250116T120000
DTSTAMP:20260522T160854
CREATED:20241223T205326Z
LAST-MODIFIED:20250117T162321Z
UID:10000661-1737025200-1737028800@usteducation.org
SUMMARY:Building Your Leadership Brand
DESCRIPTION:Course Description:  \nBuilding a leadership brand is essential for distinguishing yourself in a competitive landscape\, as it reflects your unique strengths\, values\, and vision. To develop a strong leadership brand\, focus on three key takeaways: first\, identify your core value proposition by understanding what sets you apart from other leaders and aligning your capabilities with organizational needs; second\, demonstrate consistent authenticity by ensuring your actions align with your stated values to build trust; and third\, emphasize measurable impact by connecting your leadership style to tangible results and continuously evolving based on feedback. Ultimately\, your leadership brand is a dynamic representation of your professional journey and a promise of the unique value you bring to your team and organization. \n  \nLearning Objectives: \nArticulate your core value proposition: identify your unique strengths\, understand what differentiates you from other leaders\, align your personal capabilities with organizational needs \nExhibit consistent authenticity: ensure your actions match your stated values; build trust through predictable\, genuine behavior; let your true leadership style shine through \nDrive measurable impact: connect your leadership approach to tangible results; show how your brand drives organizational success; continuously evolve based on feedback and performance \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/building-your-leadership-brand/
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/12/Jennifer24-2.png
ORGANIZER;CN="Jennifer Dalton":MAILTO:jendalton@brandmirror.com
LOCATION:https://usteducation.org/event/building-your-leadership-brand/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250116T130000
DTEND;TZID=America/New_York:20250116T140000
DTSTAMP:20260522T160854
CREATED:20241206T170318Z
LAST-MODIFIED:20250117T194931Z
UID:10000648-1737032400-1737036000@usteducation.org
SUMMARY:How Futures-Thinking Empowers Leaders to Make Better Decisions Today
DESCRIPTION: \nCPE Eligible\nCAE Eligible\n  \n  \nCourse Description:  \nHow can you and your volunteer leaders best prepare for ongoing environmental ambiguity and unexpected developments? By constantly scanning for weak signals and adopting a future-oriented mindset. Hear from four experienced association executives who have benefited from embracing and integrating futures-thinking throughout their associations. This wide-ranging conversation will cover key points such as how to proactively lead your board and staff colleagues toward a futures mindset; the power and importance of creating a future-focused organizational culture\, overcoming resistance to change\, and much more! \n  \nLearning Objectives: \nExplain the practice of foresight and its relevance to leadership. \nIdentify ways association executives can introduce foresight within their organizations. \nDiscuss the successes and challenges panelists have experienced with foresight practices. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/how-futures-thinking-empowers-leaders-to-make-better-decisions-today/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/12/KristineMelodyStevenGene25-1.png
LOCATION:https://usteducation.org/event/how-futures-thinking-empowers-leaders-to-make-better-decisions-today/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250121T130000
DTEND;TZID=America/New_York:20250121T133000
DTSTAMP:20260522T160854
CREATED:20241213T184425Z
LAST-MODIFIED:20250122T130219Z
UID:10000658-1737464400-1737466200@usteducation.org
SUMMARY:How to Win: Be a Category of One (Leadership for SMBs and Entrepreneurs)
DESCRIPTION:Course Description:  \nPart I of a 2-part Leadership & Learning Webinar. \nElevate your organization with insights designed for SMB leaders\, executives\, managers\, and entrepreneurs. This session covers five essential areas to become a Category of One where you Win by not competing. Some of these principles you may already follow\, others may surprise you and may provide new insight. \nI. Work on Yourself – Prioritizing self-development enables you to inspire and drive change. \n\nII. Build Organizational Culture – Culture shapes employee interactions and productivity. Learn to align culture with your mission\, enhancing engagement and strategic focus. \n\nIII. Use Atomic Habits – Small improvements\, as outlined in Atomic Habits\, create lasting growth and organizational success. \n\nIV. Focus on a Niche – Stand out by targeting a specific market segment\, appealing to the emotional triggers of your audience. \n\nV. Create a Compelling Saga – Develop a narrative that aligns your team with your vision\, building motivation and unity. \nThis session offers real-world examples\, videos\, and interactive discussions. Discover strategies to position your organization as a “category of one” and unlock new leadership potential! \n  \n  \nLearning Objectives: \nLearn key leadership principles including: \n\nHow to Win by not competing \n\nPrioritizing your own professional development \nA framework for building organizational culture \n\nUnderstand how small daily improvements lead to exponential growth \n\nHow to define your niche focus \n\nWhy having a compelling saga is critical to effective leadership \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n  \n 
URL:https://usteducation.org/event/how-to-win-be-a-category-of-one-leadership-for-smbs-and-entrepreneurs-2/
LOCATION:https://us02web.zoom.us/j/89887119427
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/12/Wade24-1.png
ORGANIZER;CN="Wade Tetsuka%2C CPA":MAILTO:wadetetsuka@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250121T130000
DTEND;TZID=America/New_York:20250121T140000
DTSTAMP:20260522T160854
CREATED:20250103T210146Z
LAST-MODIFIED:20250122T124840Z
UID:10000662-1737464400-1737468000@usteducation.org
SUMMARY:Revolutionizing Sponsor Engagement: Emerging Tech for Association Marketplaces
DESCRIPTION: \nCPE Eligible\nCAE Eligible\n  \n  \nCourse Description:  \nJoin Sandra Nam\, Co-Founder & CEO of Qiqo\, for an insightful session on “Association Marketplaces: Emerging Tech for Engaging Industry Sponsors.” \nDiscover how innovative marketplace platforms are transforming the way associations connect with industry sponsors\, from creating year-round engagement opportunities to showcasing sponsor content in new and meaningful ways. Learn how emerging technology\, including AI-powered concierge tools\, is shaping the future of association sponsorships by fostering deeper connections\, driving value\, and increasing ROI for all stakeholders. \nSandra will share her expertise in technology innovation and community engagement\, drawing from her experience leading Qiqo and developing platforms that empower associations to thrive in the digital age. This session is a must-attend for anyone looking to leverage cutting-edge technology and AI to create vibrant\, sponsor-driven ecosystems that support their industry’s growth. \n  \nLearning Objectives: \nAnalyze the role of emerging technology for building your association’s marketplace\n \nEvaluate AI-powered tools for enhanced engagement \n\nDesign strategies to maximize sponsor ROI\n \n\n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n\n \n 
URL:https://usteducation.org/event/revolutionizing-sponsor-engagement-emerging-tech-for-association-marketplaces/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/01/Sandra24.png
ORGANIZER;CN="Sandra Nam":MAILTO:sandra@qiqochat.com
LOCATION:https://usteducation.org/event/revolutionizing-sponsor-engagement-emerging-tech-for-association-marketplaces/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250122T130000
DTEND;TZID=America/New_York:20250122T140000
DTSTAMP:20260522T160854
CREATED:20241206T143749Z
LAST-MODIFIED:20250122T201256Z
UID:10000647-1737550800-1737554400@usteducation.org
SUMMARY:Business Central - One Sized Does Not Fit All
DESCRIPTION:Course Description:  \nBusiness Central is well suited for mid-size organizations and these organizations may be part of a larger parent organization. We will explore options to use Business Central in a hierarchical structure or in a hub and spoke deployment. \n  \nLearning Objectives: \nDemonstrate how to BC can be used for multiple entities with Consolidation \nExplain how BC can be used locally with key transaction data shared with the hub \nEvaluate tools to streamline this process \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/business-central-one-sized-does-not-fit-all/
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Andrew24.png
ORGANIZER;CN="Andrew Good":MAILTO:agood@libertygrove.com
LOCATION:https://usteducation.org/event/business-central-one-sized-does-not-fit-all/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250123T130000
DTEND;TZID=America/New_York:20250123T140000
DTSTAMP:20260522T160854
CREATED:20241213T180213Z
LAST-MODIFIED:20250124T215829Z
UID:10000656-1737637200-1737640800@usteducation.org
SUMMARY:Get Ready to Move...Your Data
DESCRIPTION: \nCPE Eligible\nCAE Eligible\n  \nCourse Description:  \nWhat’s the worst part of moving to a new house? If you answered packing\, you are definitely not alone. The prep\, the wrapping\, the boxing: it can all be so incredibly tedious. And yet\, if you prepare to pack – get rid of what you don’t need\, organize what you do – your move will be more successful. \nMoving data from one Constituent Relationship Management (CRM) solution to another is the same. Cleaning\, sorting\, and organizing your data well prior to a data migration can save you time and money. Better\, your implementation will be more successful. \nThe ideal time to think about how to prepare your existing data for the move is well before you choose a solution and start implementation. In fact\, it may be just about now! \n  \nLearning Objectives: \nImplement high-value activities that can be managed internally to prepare your data for migration\, including deduplication\, address verification\, code table cleanup\, name parsing\, and more. \nLeverage common tools that you may already have to help automate some of the process. \nIdentify common pitfalls in the data cleanup process and find out how to avoid them. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/get-ready-to-move-your-data/
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/12/Jenifer24-1.png
ORGANIZER;CN="Jenifer Alonzo":MAILTO:jalonzo@fionta.com
LOCATION:https://usteducation.org/event/get-ready-to-move-your-data/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250129T110000
DTEND;TZID=America/New_York:20250129T120000
DTSTAMP:20260522T160854
CREATED:20240912T203650Z
LAST-MODIFIED:20250130T124329Z
UID:10000619-1738148400-1738152000@usteducation.org
SUMMARY:Understanding Standard Monthly Financial Statements
DESCRIPTION:COURSE DESCRIPTION: \nIt’s not uncommon for an Executive Director to receive a set of monthly financial statements from their Finance team as a check-the-box monthly procedure. Financial statements can contain a lot of information\, and unless you have experience in reading\, understanding\, and analyzing them\, the information presented can appear as if it’s presented in another language. \nJoin us to break down a standard set of monthly financial statements you should be receiving from your Finance team and what you should be looking for. We’ll break down the financial statements into “human speak” and equip you with more knowledge so that you can properly interact with your financial statements – and hopefully your Finance team – going forward. \n  \nLEARNING OBJECTIVES: \nInterpret your monthly Statement of Financial Position and Statement of Activities. \nAnalyze key trends in your monthly financial statements to identify significant patterns. \nFormulate insightful questions to ask your Finance team after reviewing your monthly financial statements. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n 
URL:https://usteducation.org/event/understanding-standard-monthly-financial-statements/
CATEGORIES:Accounting,ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/Yevgeniy24.png
ORGANIZER;CN="Yevgeniy Sukhenko":MAILTO:ysukhenko@grfcpa.com
LOCATION:https://usteducation.org/event/understanding-standard-monthly-financial-statements/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250129T130000
DTEND;TZID=America/New_York:20250129T140000
DTSTAMP:20260522T160854
CREATED:20250107T224409Z
LAST-MODIFIED:20250131T163605Z
UID:10000663-1738155600-1738159200@usteducation.org
SUMMARY:Top 5 Credentialing Trends for Associations to Consider in 2025
DESCRIPTION:Course Description:  \nThe professional credentialing landscape is undergoing a radical transformation. Join us as we dive deep into the five most critical trends that will define professional certification in the coming year giving association leaders the strategic insights they need to stay ahead of the curve. In this interactive session\, we will start with our top five trends for 2025: \n1. AI – Artificial Intelligence’s revolutionary impact on certification processes especially as it relates to test development.\n2. DEI – The strategic importance of Diversity\, Equity\, and Inclusion in credentialing to ensure both fairness and relevance. \n3. Micro-Credentials – The emergence of micro-credentials and skills-based certifications are changing the way competency is viewed by the public. \n4. Digital Credentials – Digital credentialing\, badging\, and blockchain verification technologies to increase confidence in credentials and reduce fraud.\n5. Continuous Learning – Adaptive and continuous learning pathways are changing what it means to measure continued professional competence. \nDo you have thoughts and comments about these topics? Do you have more trends to add? We will tee up these topics for discussion by the group so that this session is as interactive and insightful as possible. If you are new to credentialing or are considering this as a new initiative for your organization\, please don’t hesitate to sign up. This will be your chance to get your questions answered and make new connections with your peers. We can’t wait to kick off the new year with this exciting session! \n  \nLearning Objectives: \nAnalyze the major trends in credentialing to evaluate their potential impact on associations in 2025. \n\nDevelop actionable strategies to design and implement a new credentialing program or improve an existing one. \n\nExamine emerging technologies to determine their influence on the management of credentialing programs. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n  \n 
URL:https://usteducation.org/event/top-5-credentialing-trends-for-associations-to-consider-in-2025/
LOCATION:zoom.us/j/97612184685
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/01/ChrisPam25.png
ORGANIZER;CN="Chris Capistran":MAILTO:chris.capistran@cobalt.net
END:VEVENT
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