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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250204T110000
DTEND;TZID=America/New_York:20250204T120000
DTSTAMP:20260522T165413
CREATED:20250114T091940Z
LAST-MODIFIED:20250205T115444Z
UID:10000664-1738666800-1738670400@usteducation.org
SUMMARY:Authentic\, Trusted Content in an Era of Uncertainty
DESCRIPTION:Course Description:  \nIn an era of AI and unreliable news\, there’s an opportunity for associations and other organizations to step into the gap as trusted sources for content. In this webinar Jay will demonstrate the principles of this approach and will give examples of content that can be trusted. By tapping into a network of staff\, members\, clients\, and partners\, organizations can craft content in a variety of formats that is authentic and will serve to attract others. \n  \nLearning Objectives: \nExplain the need to create trusted content in today’s information landscape. \nAnalyze real-world examples to evaluate opportunities for developing authentic content within their organizations. \nIdentify ways to leverage the ecosystem of staff\, members\, clients\, and partners to generate trusted content. \nDescribe how authentic content can strengthen connections\, enhance education\, and increase member and attendee engagement. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/authentic-trusted-content-in-an-era-of-uncertainty/
LOCATION:zoom.us/j/95966648934
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/01/Sandra24-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250204T130000
DTEND;TZID=America/New_York:20250204T133000
DTSTAMP:20260522T165413
CREATED:20241213T183204Z
LAST-MODIFIED:20250205T154820Z
UID:10000657-1738674000-1738675800@usteducation.org
SUMMARY:How to Win: Be a Category of One (Leadership for SMBs and Entrepreneurs)
DESCRIPTION: \nCPE Eligible\nCAE Eligible\n  \n  \n  \nCourse Description:  \nPart II of a 2-part Leadership & Learning Webinar. \nElevate your organization with insights designed for SMB leaders\, executives\, managers\, and entrepreneurs. This session covers five essential areas to become a Category of One where you Win by not competing. Some of these principles you may already follow\, others may surprise you and may provide new insight. \nI. Work on Yourself – Prioritizing self-development enables you to inspire and drive change. \n\nII. Build Organizational Culture – Culture shapes employee interactions and productivity. Learn to align culture with your mission\, enhancing engagement and strategic focus. \n\nIII. Use Atomic Habits – Small improvements\, as outlined in Atomic Habits\, create lasting growth and organizational success. \n\nIV. Focus on a Niche – Stand out by targeting a specific market segment\, appealing to the emotional triggers of your audience. \n\nV. Create a Compelling Saga – Develop a narrative that aligns your team with your vision\, building motivation and unity. \nThis session offers real-world examples\, videos\, and interactive discussions. Discover strategies to position your organization as a “category of one” and unlock new leadership potential! \n  \nLearning Objectives: \nLearn about key leadership principles including: \n\nHow to Win by not competing \n\nPrioritizing your own professional development \n\nA framework for building organizational culture \n\nUnderstand how small daily improvements lead to exponential growth \n\nHow to define your niche focus \n\nWhy having a compelling saga is critical to effective leadership \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/how-to-win-be-a-category-of-one-leadership-for-smbs-and-entrepreneurs/
LOCATION:zoom.us/j/92895731818
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/12/Wade24-1.png
ORGANIZER;CN="Wade Tetsuka%2C CPA":MAILTO:wadetetsuka@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250206T130000
DTEND;TZID=America/New_York:20250206T140000
DTSTAMP:20260522T165413
CREATED:20241206T210920Z
LAST-MODIFIED:20250207T211704Z
UID:10000655-1738846800-1738850400@usteducation.org
SUMMARY:Microsoft VS Google Workspace: Choosing the Right Platform
DESCRIPTION:Course Description:  \nEvery nonprofit organization must have IT tools and a platform\, so it’s great that Google offers its Workspace suite at a discount to nonprofit organizations. Many new nonprofits use these tools to start up their organization. For small\, young\, and growing nonprofit organizations\, and nonprofits in the education field\, this inexpensive suite of essential IT tools is becoming a popular standard. \nOf course\, there’s a competing service provider also offering a suite of cloud-based basic business productivity tools\, also at greatly reduced prices to qualified nonprofit organizations: Microsoft. \nWe are often asked to give our opinion over which platform our clients should use. The answer is not as simple as you might think. Learn the differences\, how to choose\, and when to contemplate changing platforms in this webinar with Community IT Innovators CEO Johan Hammerstrom. Johan has over 20 years of experience in nonprofit IT and has worked with hundreds of nonprofit clients as they make crucial decisions about IT platforms. Learn how to think about your IT management as a nonprofit leader. \n  \nLearning Objectives: \nIdentify factors to consider when slecting a nonprofit IT platform such as Microsoft or Google Workspace \nCompare the features and philosophy of each platform \nEvaluate the advantages and drawbacks of each platform \nDetermine whether and when it may be appropriate to switch between platforms \nExplain why IT is such an essential management task for nonprofit leaders \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/microsoft-vs-google-workspace-choosing-the-right-platform/
LOCATION:zoom.us/j/92111348025
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/12/JohanSteve25.png
ORGANIZER;CN="Johan Hammerstrom":MAILTO:jhammerstrom@communityit.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250212T110000
DTEND;TZID=America/New_York:20250212T120000
DTSTAMP:20260522T165413
CREATED:20241108T202810Z
LAST-MODIFIED:20250213T115848Z
UID:10000645-1739358000-1739361600@usteducation.org
SUMMARY:The Keys to Marketing Across Generations in 2025
DESCRIPTION:COURSE DESCRIPTION: \nJoin us for a session with a Gen-Xer and a Millennial who’ve cracked the code to cross-generational marketing to drive demand. Discover how tech adoption timing influences everything from trust to buying cycles\, and learn about the different ways generations approach content consumption and purchasing decisions. We’ll also explore self-education styles and the psychology behind it all. \nLEARNING OBJECTIVES: \nIdentify the most effective content formats for engaging different generations. \nAnalyze the evolution of the marketing and sales journey for your target audience. \nExplain the critical role of trust in marketing and technology across generations. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/the-keys-to-marketing-across-generations-in-2025/
LOCATION:zoom.us/j/92948875643
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/11/KateSamMary24-2.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250213T130000
DTEND;TZID=America/New_York:20250213T140000
DTSTAMP:20260522T165413
CREATED:20241004T130425Z
LAST-MODIFIED:20250131T163910Z
UID:10000631-1739451600-1739455200@usteducation.org
SUMMARY:Unleash Your Personal Brand: Transform Your Personality Into a Competitive Edge
DESCRIPTION:COURSE DESCRIPTION: \nIn today’s highly competitive professional environment\, your personal brand is the key to standing out and creating lasting impact. This course will guide you through the process of identifying\, shaping\, and promoting your unique personal brand. By leveraging your authentic personality traits and core values\, you will learn how to differentiate yourself and create a powerful narrative that resonates with your audience—whether you’re looking to enhance your career\, build a business\, or expand your professional network. Through hands-on exercises and real-world examples\, you’ll discover how to turn your personality into a competitive advantage that drives both personal and professional success. \n  \nLEARNING OBJECTIVES: \nAnalyze and articulate core personality traits and values that form the foundation of your personal brand. \nCraft a compelling personal brand narrative that communicates your unique strengths\, passions\, and expertise to your target audience. \nLeverage social media and networking opportunities to promote and expand your personal brand presence effectively. \nDevelop strategies to align personal branding with career or business goals\, creating opportunities for growth and differentiation in a competitive market.
URL:https://usteducation.org/event/unleash-your-personal-brand-transform-your-personality-into-a-competitive-edge/
LOCATION:zoom.us/j/91524135723
CATEGORIES:Business Strategy,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/Kate24-4.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250220T110000
DTEND;TZID=America/New_York:20250220T120000
DTSTAMP:20260522T165413
CREATED:20250217T154827Z
LAST-MODIFIED:20250218T173640Z
UID:10000674-1740049200-1740052800@usteducation.org
SUMMARY:Executive Orders\, Federal Funding\, DEI\, and Compliance: How Associations Can Prepare
DESCRIPTION:COURSE DESCRIPTION: \nIt seems like every time we turn around\, there’s another Executive Order shaking things up. From changes impacting federal funding and employment policies to new directives on diversity\, equity\, and inclusion (DEI)\, associations must stay vigilant to understand the implications. These orders can affect everything from your hiring practices to grant eligibility\, member engagement\, and advocacy efforts. \nHow can your organization stay ahead of these changes? What steps should you take to ensure compliance while continuing to serve your members AND stay true to your mission? \nJoin us for an insightful panel discussion led by Matrix Group CEO Joanna Pineda\, featuring Jeff Tenenbaum\, Managing Partner at Tenenbaum Law Group\, and experienced association executives. Together\, we’ll explore the implications of these Executive Orders and provide practical guidance to help your association navigate this evolving landscape. \n  \nLEARNING OBJECTIVES: \nExplain the latest Executive Orders and their impact on associations\, including DEI programs\, employment policies\, and federal funding requirements.  \n \nEvaluate your association’s policies and programs to identify areas of potential legal\, financial\, or operational risk.  \n \nIdentify and implement actionable steps to update governance practices\, adjust policies\, and ensure compliance while maintaining your association’s mission and commitments.
URL:https://usteducation.org/event/executive-orders-funding-and-compliance-how-associations-can-prepare/
LOCATION:zoom.us/j/98624573262
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Pineda25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250220T130000
DTEND;TZID=America/New_York:20250220T140000
DTSTAMP:20260522T165413
CREATED:20250120T191420Z
LAST-MODIFIED:20250221T151453Z
UID:10000669-1740056400-1740060000@usteducation.org
SUMMARY:AI Tools To Level Up Your Membership Marketing
DESCRIPTION:COURSE DESCRIPTION: \nAre you a leader spearheading digital innovation in your organization? Whether you’re just beginning your journey into AI or seeking to deepen your expertise\, this webinar is designed to help you unlock the transformative power of AI in marketing. \nExplore a carefully selected suite of intuitive AI tools tailored to tackle the unique challenges of modern marketing. Discover how these cutting-edge solutions can revolutionize your marketing\, membership\, and communication strategies\, enabling you to connect effectively with diverse audiences across multiple platforms. \n  \nLEARNING OBJECTIVES: \nAnalyze powerful AI tools designed for modern marketing challenges. \nApply automation techniques to streamline marketing workflows and increase efficiency. \nEvaluate strategies to enhance personalization and engagement across platforms. \nImplement AI-driven solutions to optimize advertising performance and ROI. \nDevelop actionable techniques to elevate communications and connect with diverse audiences. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/ai-tools-to-level-up-your-membership-marketing/
LOCATION:zoom.us/j/95987042112
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/01/Eric24-1.png
ORGANIZER;CN="Eric McDonald":MAILTO:eric.mcdonald@rasa.io
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250225T110000
DTEND;TZID=America/New_York:20250225T120000
DTSTAMP:20260522T165413
CREATED:20241206T203336Z
LAST-MODIFIED:20250226T125751Z
UID:10000654-1740481200-1740484800@usteducation.org
SUMMARY:Identity-Driven Leadership: Harnessing Self-Identity for Effective Influence
DESCRIPTION:Course Description:  \nDiscover how aligning your leadership style with your core identity can transform your ability to inspire and influence others. In this webinar\, we’ll explore the power of authenticity in leadership\, highlighting how self-awareness and values-based actions build trust and foster stronger team connections. Learn to identify the key elements of your leadership identity and uncover practical strategies for leading with consistency and transparency. Walk away with actionable insights to immediately enhance your authenticity and impact as a leader. \n  \nLearning Objectives: \nAnalyze the Impact of Self-Identity on Leadership Success: Explore how a leader’s authentic alignment with their values and strengths influences their effectiveness and team trust. \nExplain the Importance of Authenticity: Learn why authentic leadership builds stronger relationships and enhances influence within an organization. \nIdentify Key Components of a Leadership Identity: Identify the core elements—values\, strengths\, and pivotal life experiences—that shape a leader’s unique style. \nApply Practical Techniques for Authentic Influence: Gain actionable insights on how to communicate transparently and lead with consistency to inspire and motivate teams. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n  \n 
URL:https://usteducation.org/event/identity-driven-leadership-harnessing-self-identity-for-effective-influence/
LOCATION:zoom.us/j/97928499404
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/12/Austin25.png
ORGANIZER;CN="Austin Campbell":MAILTO:austin@austin-campbell.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250226T130000
DTEND;TZID=America/New_York:20250226T140000
DTSTAMP:20260522T165413
CREATED:20250122T124145Z
LAST-MODIFIED:20250227T122647Z
UID:10000670-1740574800-1740578400@usteducation.org
SUMMARY:Unlock the Power of Marketing AI
DESCRIPTION:COURSE DESCRIPTION: \nDiscover how marketing AI tools can transform your organization’s marketing and communications strategies and workflows. This session will introduce practical AI solutions you can start using immediately\, with a focus on tools designed to streamline marketing processes and drive efficiency. \n  \nLEARNING OBJECTIVES: \nEvaluate affordable AI tools to boost your marketing strategy today. \nImplement AI to streamline workflows and save time. \nDesign and execute simple steps to begin AI and automation experiments. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n  \n 
URL:https://usteducation.org/event/unlock-the-power-of-marketing-ai/
LOCATION:zoom.us/j/93192494240
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/01/Erica25.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
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