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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250709T110000
DTEND;TZID=America/New_York:20250709T120000
DTSTAMP:20260403T225228
CREATED:20250411T064223Z
LAST-MODIFIED:20250710T135722Z
UID:10000697-1752058800-1752062400@usteducation.org
SUMMARY:The Growth Mindset: How Nonprofits Can Thrive Despite Limited Resources
DESCRIPTION:Course Description:  \nMany nonprofit leaders assume that limited resources mean limited growth—but that doesn’t have to be the case. This session will shift your mindset and provide actionable insights to help you grow revenue and engagement by aligning your team\, understanding your audience\, and crafting outcome-driven strategies. Walk away with a clear framework to break free from stagnation and accelerate your organization’s success. \n  \nLearning Objectives: \nEvaluate strategies to drive growth and deliver results that exceed stakeholders’ expectations. \nDevelop growth-oriented mindsets and well-aligned teams. \nAnalyze members’ motivations and deepen understanding. \nDesign products and services that address members’ priorities. \nEstablish outcomes-focused strategies and high-impact go-to-market plans that inspire members and bolster brand prestige. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/the-growth-mindset-how-nonprofits-can-thrive-despite-limited-resources/
LOCATION:zoom.us/j/93348365694
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Henry25.png
ORGANIZER;CN="Henry Stoever":MAILTO:Henry@WindsorStrategy.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250709T130000
DTEND;TZID=America/New_York:20250709T140000
DTSTAMP:20260403T225228
CREATED:20250630T164307Z
LAST-MODIFIED:20250714T192505Z
UID:10000727-1752066000-1752069600@usteducation.org
SUMMARY:Lights\, Camera\, Impact: Sharpening Your Video Skills for Success
DESCRIPTION:Free CPE Credit\nFree CAE Credit\n  \nCOURSE DESCRIPTION: \nIn a digital-first world\, effective video communication is essential. Join us for a dynamic\, one-hour workshop designed to enhance your video presentation skills. Whether it’s live meetings on Zoom/Teams or creating asynchronous content for social media or internal communications\, this session will empower you to deliver your message with clarity\, confidence\, and professionalism. Through practical exercises and expert guidance\, you’ll learn the art of being articulate and authoritative on camera\, ensuring your video content stands out. \n  \nLEARNING OBJECTIVES: \nDevelop Confident On-Camera Presence: Learn techniques to present yourself confidently and professionally in any video setting\, from live meetings to recorded content. \nCraft Succinct and Impactful Messages: Gain insights into structuring your communication to be clear\, concise\, and compelling\, keeping your audience engaged. \nHands-On Practice and Feedback: Engage in interactive exercises to practice your new skills\, receiving real-time feedback to refine your video communication techniques. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n\n \n  \n\n\n  \n\n\n \n 
URL:https://usteducation.org/event/lights-camera-impact-sharpening-your-video-skills-for-success-2/
LOCATION:zoom.us/j/99462129288
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/Michael-Boarder-1.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250715T110000
DTEND;TZID=America/New_York:20250715T120000
DTSTAMP:20260403T225228
CREATED:20241206T173712Z
LAST-MODIFIED:20250716T135336Z
UID:10000650-1752577200-1752580800@usteducation.org
SUMMARY:Combining Business Central and Customer Experience (CRM)
DESCRIPTION:This event is eligible for CPE Credit only~ \n  \nCourse Description:  \nWe will explore options for using Business Central and Customer Experience together. This will include how the systems can share data and how that sharing can be managed. \n  \nLearning Objectives: \nUnderstand licensing options \nEvaluate options for connecting BC and CE (CRM) \nExplain Best Practices \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/combining-business-central-and-customer-experience-crm/
LOCATION:zoom.us/j/96060534312
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Andrew24.png
ORGANIZER;CN="Andrew Good":MAILTO:agood@libertygrove.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250715T130000
DTEND;TZID=America/New_York:20250715T140000
DTSTAMP:20260403T225228
CREATED:20250630T171649Z
LAST-MODIFIED:20250716T155438Z
UID:10000730-1752584400-1752588000@usteducation.org
SUMMARY:The Association Marketing Manifesto - Live\, Part 1: The Growth Mindset Shift: Why Marketing Is at the Heart of Association Strategy
DESCRIPTION:Course Description:  \nPart 1 of a 3-part Series \nThis opening session of the three-part webinar series\, The Association Marketing Manifesto – Live\, reframes the role of marketing in the association space\, challenging the long-held perception of marketing as a cost center or order-taker. You will explore how associations mirror recurring revenue models like software businesses—and why expanding into this mindset is the key to strategic\, sustainable growth. Join Brianne to examine the cultural and structural shifts required to position marketing as a high-impact growth driver instead of a reactive\, internal service department. \n  \nLearning Objectives: \nUnderstand how recurring revenue models (like SaaS) apply to associations—and what this means for membership marketing. \nIdentify the organizational behaviors and cultural norms that hold marketing back. \nDiscover how reframing marketing as a growth engine can unlock clarity\, alignment\, and measurable results. \nTo see the recorded webinar\, click here
URL:https://usteducation.org/event/the-association-marketing-manifesto-live-part-1-the-growth-mindset-shift-why-marketing-is-at-the-heart-of-association-strategy/
LOCATION:zoom.us/j/92464341200
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/Brianne25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250716T130000
DTEND;TZID=America/New_York:20250716T140000
DTSTAMP:20260403T225228
CREATED:20250415T181526Z
LAST-MODIFIED:20250716T205430Z
UID:10000703-1752670800-1752674400@usteducation.org
SUMMARY:Lean at 10: Lessons Learned
DESCRIPTION:Course Description:  \nAssociation execs are always on the lookout for good ideas for new programs\, products\, and services\, and once we think we have one\, we want to build it as quickly and efficiently as possible. What are the challenges associations face in developing their ideas? How can lean startup methodology help? How do you effectively harness your team’s creativity and resourcefulness to ensure that you’re delivering a solution your audiences will need\, use\, and pay for? What is the role of organizational culture in working in new ways to gain new insights? What tools exist to help association execs guide their teams through the culture change they’ll need to embrace to be effective? \n  \nLearning Objectives: \nExplain the key concepts and tools of lean startup methodology. \nAnalyze case studies from association executives applying lean startup methodology to their product development processes. \nIdentify cultural challenges associated with implementing lean startup principles and apply tools to navigate those challenges within their own organizations. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/lean-at-10-lessons-learned/
LOCATION:zoom.us/j/94908244848
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/ElizabethJamieChrissyTiffany25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250717T110000
DTEND;TZID=America/New_York:20250717T120000
DTSTAMP:20260403T225228
CREATED:20250526T125622Z
LAST-MODIFIED:20250718T132151Z
UID:10000718-1752750000-1752753600@usteducation.org
SUMMARY:AEO + GEO: The Future of SEO in an AI World
DESCRIPTION:Course Description:  \nAs AI transforms how people search\, is your association ready to keep up? The future of SEO isn’t just about keywords and rankings anymore\, it’s about showing up in the answers AI delivers. That’s where Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) come in. \nAEO turns your content into direct\, reliable answers that AI prioritizes across voice assistants and search platforms. GEO takes it further—making your content more likely to be pulled into AI-generated responses and summaries in tools like ChatGPT and Google’s AI Overviews. Together\, they represent a new approach to SEO\, built for how information is found in today’s increasingly AI-driven world. \nIn this session\, we’ll explore how AEO and GEO can give your association a powerful edge. You’ll learn how to turn your existing resources into content that AI recognizes\, trusts\, and surfaces—so your organization becomes the answer\, wherever your audience is searching. \n  \nLearning Objectives: \nUnderstand how AI is changing search—and why AEO and GEO are the next evolution of SEO strategy \nApply practical techniques to turn your content into direct answers AI tools can find\, trust\, and feature \nUse AEO and GEO to boost your association’s authority\, increase member engagement\, and stay front and center in an answers-first world \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/aeo-geo-the-future-of-seo-in-an-ai-world/
LOCATION:zoom.us/j/93051313220
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/JoannaLeah25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250717T130000
DTEND;TZID=America/New_York:20250717T140000
DTSTAMP:20260403T225228
CREATED:20250701T182329Z
LAST-MODIFIED:20250718T132205Z
UID:10000731-1752757200-1752760800@usteducation.org
SUMMARY:The AI Shift: ChatGPT Has Rewired Members’ Web Habits. Here’s How to Adapt.
DESCRIPTION:Course Description:  \nMost association websites were built for a pre-AI era and are at serious risk of falling behind quickly. \nGenerative AI and tools like ChatGPT have introduced new habits: visitors expect to search with full-sentence questions\, they want concise summaries before committing to long pages\, and they assume each page will instantly suggest the next best action tailored to their needs \nWhen your association’s website falls short of these expectations\, the consequences include declining event registrations\, an uptick in “I can’t find it” phone calls\, and prospects choosing alternative online communities. \nThis webinar explains how these AI-driven behaviors are reshaping the fundamentals of web strategy for associations. \nWe will discuss practical adjustments that can be scheduled within typical budget and staffing limits\, along with a longer-term view of deeper AI integrations and the metrics that best demonstrate progress to leadership. \n  \nLearning Objectives: \nDiscover what your association “superpower” is and why it’s even more useful in the post-AI world\n \nUnderstand why your members’ behavior is changing and what new capabilities will be needed for the next version of your website\n \nUnderstand how the digital world is fundamentally different post-AI and why your website’s member wall is critical for member value\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-ai-shift-chatgpt-has-rewired-members-web-habits-heres-how-to-adapt/
LOCATION:zoom.us/j/98918467301
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/John25.png
ORGANIZER;CN="John Hooley":MAILTO:john@site-steward.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250722T110000
DTEND;TZID=America/New_York:20250722T120000
DTSTAMP:20260403T225228
CREATED:20250630T171003Z
LAST-MODIFIED:20250722T210128Z
UID:10000729-1753182000-1753185600@usteducation.org
SUMMARY:The Association Marketing Manifesto - Live\, Part 2: Numbers Don’t Lie: The 5 Marketing Metrics Every Association Leader Should Track (But Probably Doesn’t)
DESCRIPTION:Course Description:  \nPart 2 of a 3-part Series \nWhile many associations glance at membership counts and dues revenue periodically\, truly data-driven organizations dig deeper. This session explores five critical metrics—ARR\, MRR\, retention rate\, NPS\, and CAC—and how they can inform smarter marketing and membership decisions. Brianne will break down each one\, walk through how to calculate it (without a finance degree)\, and lead a conversation on how it ties to strategy and storytelling in the boardroom. Join us for this interactive session: the second in a three-part series\, The Association Marketing Manifesto – Live. \n  \nLearning Objectives: \nCalculate and interpret five foundational marketing metrics for associations. \nRecognize how these metrics can support leadership decision-making and campaign planning. \nShift from lagging indicators (like annual membership reports) to real-time insights that drive change. \n  \nRegister for Part 3 here.  \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/the-association-marketing-manifesto-live-part-2-numbers-dont-lie-the-5-marketing-metrics-every-association-leader-should-track-but-probably-doesnt/
LOCATION:zoom.us/j/92776251743
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/Brianne25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250723T110000
DTEND;TZID=America/New_York:20250723T120000
DTSTAMP:20260403T225228
CREATED:20250701T200708Z
LAST-MODIFIED:20250724T203655Z
UID:10000732-1753268400-1753272000@usteducation.org
SUMMARY:Collection Tools in Dynamics 365 Business Central
DESCRIPTION:Course Description:  \nDynamics 365 Business Central is a wonderful ERP for the Small-to-Medium sized business. It provides a full set of modules for all business areas. Today we will talk about managing customer receivables using standard built-in tools to improve collections\, manage credit and more. \n  \nLearning Objectives: \nThere are great tools for managing accounts receivable collections; \n-Automate Reminders\n-Credit Management\n-Dispute Status\n-Finance Charges\nto name a few! \nJoin us for a look at these tools and improve your customer collections today! \nThis webinar is eligible for CPE credit.  \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/collection-tools-in-dynamics-365-business-central/
LOCATION:zoom.us/j/92378556959
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Kim25.png
ORGANIZER;CN="Kim Dallefeld":MAILTO:kim@dallefeld.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250729T130000
DTEND;TZID=America/New_York:20250729T140000
DTSTAMP:20260403T225228
CREATED:20250714T200241Z
LAST-MODIFIED:20250729T212602Z
UID:10000738-1753794000-1753797600@usteducation.org
SUMMARY:We Didn’t Talk All Year\, But Wanna Renew?
DESCRIPTION:Course Description:  \nIf you’re not consistently providing value\, a renewal notice is just a cold email. And yet\, that’s what many of us still do: cold emails\, postcards\, voicemail drops… Anything to get the transaction done. And the process is slow and laborious. \nWhat if you could get more renewals this year and get them in the door faster? Higher retention. Less effort. Stop thinking about the transaction\, and focus on the journey leading up to the transaction. You’ll walk away with a member-centric framework to boost retention and reimagine renewals as a natural outcome of ongoing\, meaningful engagement. \n  \nLearning Objectives: \nExamine how associations are shifting from reminders to value. \nApply behavior-based signals\, simple questions\, and timely nudges to re-engage members well before their expiration date. \nIdentify simple\, scalable tactics to create personalized renewal journeys that feel conversational and relevant rather than transactional. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/we-didnt-talk-all-year-but-wanna-renew/
LOCATION:zoom.us/j/99290056003
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/dave25.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250730T110000
DTEND;TZID=America/New_York:20250730T120000
DTSTAMP:20260403T225228
CREATED:20250630T170050Z
LAST-MODIFIED:20250730T200215Z
UID:10000728-1753873200-1753876800@usteducation.org
SUMMARY:The Association Marketing Manifesto - Live\, Part 3: From Random Acts to Strategic Impact: Building a Marketing Culture That Works
DESCRIPTION:Course Description:  \nPart 3 of a 3-part Series \nIn the final session of a three-part webinar series\, The Association Marketing Manifesto – Live\, we move from theory to execution. What does it look like when marketing is actually aligned with strategy? We’ll cover quarterly planning (and why annual plans should be recycled)\, campaign prioritization\, team support\, and internal trust-building. This methodology is for both marketers and leaders to co-create a system that fosters creativity\, accountability\, and sustainable results—without burnout or bandaids! \n  \nLearning Objectives: \nReplace outdated planning cycles with a quarterly\, test-and-learn model that mirrors SaaS best practices. \nUnderstand the root causes of marketing team overwhelm—and how leadership can help fix them. \nFoster a two-directional culture of trust between marketing teams and the rest of the organization. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/the-association-marketing-manifesto-live-part-3-from-random-acts-to-strategic-impact-building-a-marketing-culture-that-works/
LOCATION:zoom.us/j/91618896645
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/MichaelArt25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250730T130000
DTEND;TZID=America/New_York:20250730T140000
DTSTAMP:20260403T225228
CREATED:20250707T190308Z
LAST-MODIFIED:20250730T201503Z
UID:10000736-1753880400-1753884000@usteducation.org
SUMMARY:Chew the Fat With Us: Demystifying Tech Vendor Speak
DESCRIPTION:Course Description:  \nLet’s face it – tech vendors love their buzzwords. From “synergy” to “next-gen\,” it can feel like they’re speaking a whole new language. But don’t worry – we’ve got your back! In this fun and interactive session\, we’ll tackle 7 tech phrases that vendors throw around\, and break them down in a way that makes sense for you. Kenjie Davis from The AMS Guy and Olivia Wilkins from PerByte will help you decode these buzzwords\, explaining what they really mean\, how they affect your business\, and\, most importantly what you should do when you hear them. Think of this as your “vendor-speak” cheat sheet – so you’ll never be caught off-guard again! Get ready for an engaging experience where you’ll have a chance to ask questions\, share your own experiences\, and leave feeling like a tech jargon pro. Let’s demystify the confusing world of vendor-speak together! \n  \nLearning Objectives: \nUnderstand commonly used phrases and terminology when engaging with technology vendors \nAnalyze the impact technology jargon can have on project planning and organization goals \nPrepare for vendor conversations by asking the right follow-up questions and challenge vague or unclear vendor language \nEmpower decision-makers with actionable insights on what to do when encountering the common phrases/terms \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/chew-the-fat-with-us-demystifying-tech-vendor-speak/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/OliviaKenjie25.png
LOCATION:https://usteducation.org/event/chew-the-fat-with-us-demystifying-tech-vendor-speak/
END:VEVENT
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