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DTSTART;TZID=America/New_York:20260505T130000
DTEND;TZID=America/New_York:20260505T140000
DTSTAMP:20260613T152038
CREATED:20260116T150653Z
LAST-MODIFIED:20260505T201810Z
UID:10000857-1777986000-1777989600@usteducation.org
SUMMARY:Turn Your Association Into a Growth Platform for an Entire Profession
DESCRIPTION:Course Description:  \nAssociation executives must rethink what business they are really in at a time when LinkedIn\, AI\, peer networks\, and on-demand platforms like YouTube have become their members’ default teachers. This session makes the case that associations no longer compete on content or events\, they compete on their ability to cultivate real-world capability\, professional judgment\, and trusted communities of practice. Participants will explore how learning is already happening in the flow of work\, why traditional program models are losing gravity\, and how forward-looking associations are redesigning themselves as living learning ecosystems that drive relevance\, loyalty\, and long-term impact. Executives will leave with a clear framework for identifying their association’s most critical practice gaps and a concrete experiment they can launch to begin shifting from episodic programming to continuous professional growth. \n  \nLearning Objectives: \nDiagnose the real competitive threat to your association \nDistinguish between a “program provider” and a “learning ecosystem” \nReframe member engagement as a learning-in-the-flow-of-work problem \nEnvision a next-generation role for your association \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n  \n 
URL:https://usteducation.org/event/turn-your-association-into-a-growth-platform-for-an-entire-profession-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/93284644334
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/01/Chris26.png
ORGANIZER;CN="Chris Huizenga":MAILTO:chris@deskightlearning.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260507T110000
DTEND;TZID=America/New_York:20260507T120000
DTSTAMP:20260613T152038
CREATED:20260213T175022Z
LAST-MODIFIED:20260508T102018Z
UID:10000879-1778151600-1778155200@usteducation.org
SUMMARY:Cybersecurity in a Nutshell: A High-Level Guide for Executives
DESCRIPTION:Course Description:  \nWhen you’re running an association\, you don’t have time to get into the weeds of how every cyberattack works or why one detection tool is better than another.\n \nAll you need to know is what you’re susceptible to and how to know you’re as protected as you should be. Our session will cover:\n \n* Your biggest threat: AI-powered financial fraud\n* Outdated defenses: multi-factor authentication\n* Signs you’re protected: pessimistic permissions\n* Action items to delegate: 5-point framework\n \nWe’ll keep it high-level\, plain-English\, and practical.\n  \nLearning Objectives: \nIdentify AI-powered financial fraud as the primary cybersecurity threat facing associations.\n \nEvaluate current security measures\, including the limitations of multi-factor authentication.\n \nApply pessimistic permissions principles to assess organizational protection levels.\n \nImplement a 5-point cybersecurity framework through appropriate delegation to staff.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n \n \n  \n  \n 
URL:https://usteducation.org/event/cybersecurity-in-a-nutshell-a-high-level-guide-for-executives-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/91992885484
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Cybersecurity
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Chris24-2.png
ORGANIZER;CN="Heinan Landa":MAILTO:hlanda@optimalnetworks.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260512T130000
DTEND;TZID=America/New_York:20260512T140000
DTSTAMP:20260613T152038
CREATED:20260406T185803Z
LAST-MODIFIED:20260513T073337Z
UID:10000892-1778590800-1778594400@usteducation.org
SUMMARY:Your YouTube Channel Is an AI Strategy: A New Playbook for Association Marketers
DESCRIPTION:Course Description:  \nSearch is changing faster than most marketing teams realize. With AI engines like Google’s AI Overviews\, ChatGPT\, and Perplexity now answering questions directly\, 60% of searches end without a single click — and traditional SEO is losing its grip. But there’s an opportunity hiding in plain sight: YouTube is now the #1 cited domain in AI-generated search results\, referenced 200 times more than any other video platform across every major AI engine. In this session\, Michael Hoffman\, CEO of Gather Voices\, reframes how membership organizations should think about YouTube — not as a social network where you need views\, likes\, and viral moments\, but as the world’s largest context window for AI. You’ll learn why a library of modest\, well-structured videos answering your audience’s real questions will outperform a single polished production every time\, how to build that library without a dedicated video team\, and how to measure success in a way your leadership will actually understand. You’ll leave with a concrete 30-day plan to start building AI visibility through video — starting this week. \n  \nLearning Objectives: \n\nUnderstand how AI-powered search (Google AI Overviews\, ChatGPT\, Perplexity) is reducing clicks to traditional websites and what this means for your marketing and SEO strategy\n \nIdentify why YouTube has become the #1 cited source in AI-generated search results — and why it’s the most actionable channel your organization can control\n \nReframe YouTube success from views and followers to structured\, question-answering content that builds AI visibility over time\n \nApply a practical content framework — the “Answer Library” model — to identify your organization’s top questions\, organize them into topic pillars\, and create AI-readable video content without a production team\n \nDevelop a 30-day quick-start plan to either launch or optimize your YouTube channel for AI search discovery\n\n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n\n 
URL:https://usteducation.org/event/from-content-to-intelligence-how-associations-can-turn-member-voices-into-actionable-insight-free-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/93314135341
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Michael25-5.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260513T110000
DTEND;TZID=America/New_York:20260513T120000
DTSTAMP:20260613T152038
CREATED:20260430T143104Z
LAST-MODIFIED:20260514T104827Z
UID:10000897-1778670000-1778673600@usteducation.org
SUMMARY:The Member Value Problem: Why Associations Work Harder but See Less Engagement
DESCRIPTION:Course Description:  \nAssociations are working harder than ever. Teams are stretched thin trying to keep up with communications\, programs\, and member expectations. Yet engagement stays flat\, retention is unpredictable\, and growth is harder to achieve.\n \nMembers are not always disengaged because they do not care. Often\, they simply do not clearly see what is relevant or valuable to them. When your audience and value are not clearly defined\, more activity creates more noise instead of stronger results.\n \nIn this session\, Cheri Quinn and Emily Youngblood will share how associations can step out of the cycle of constant activity and focus on what actually drives engagement and growth.\n  \nLearning Objectives: \nUnderstand why increased activity does not always translate into stronger engagement.\n \nIdentify where associations commonly lose clarity in how they communicate value.\n \nApply strategies to define member value in a way that resonates with the right audience.\n \nApply practical ways to align your messaging with what matters most to your members.\n \n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n 
URL:https://usteducation.org/event/the-member-value-problem-why-associations-work-harder-but-see-less-engagement-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97167289784
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/CheriEmily26-1.png
ORGANIZER;CN="Cheri Quinn":MAILTO:cheri@mercurycreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260521T130000
DTEND;TZID=America/New_York:20260521T140000
DTSTAMP:20260613T152038
CREATED:20260213T173340Z
LAST-MODIFIED:20260522T123251Z
UID:10000876-1779368400-1779372000@usteducation.org
SUMMARY:CFO Financial Communications and Interactions With Boards
DESCRIPTION:Course Description:  \nThe relationship between a Chief Financial Officer (CFO) and a nonprofit’s Board of Directors is critical to the organization’s success\, stability\, and mission achievement. This session is designed to equip CFOs and senior finance leaders with the essential communication skills and strategic insights needed to effectively partner with\, educate\, and influence the board. We will explore how to move beyond basic reporting to deliver financial information that is strategic\, clear\, and action-oriented\, helping board members fulfill their fiduciary duties. Topics will include translating complex financial statements into key organizational narratives\, managing the budget process with board oversight\, communicating about risk and reserves\, and handling challenging questions from diverse board member backgrounds \n  \nLearning Objectives: \nAdapt financial reports and presentations to meet the distinct information needs of different board committees (e.g.\, Finance\, Audit\, Investment).\n \nTranslate complex financial data into clear\, concise\, and compelling narratives that directly connect financial performance to the organization’s mission and strategic goals.\n \nFacilitate productive board discussions on the annual budget\, presenting it not just as a spending plan\, but as a roadmap for executing strategy.\n \nEmploy best practices for anticipating and responding to challenging or technical financial questions from board members with non-financial backgrounds.\n \n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n 
URL:https://usteducation.org/event/cfo-financial-communications-and-interactions-with-boards-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/91665921432
CATEGORIES:ASSOCIATIONS & NONPROFITS,Budgeting,Business Strategy,Culture/Communication,Finance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/MichaelPaul26.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260527T110000
DTEND;TZID=America/New_York:20260527T120000
DTSTAMP:20260613T152039
CREATED:20260501T144720Z
LAST-MODIFIED:20260528T112124Z
UID:10000898-1779879600-1779883200@usteducation.org
SUMMARY:Mastering the Three Zones of Association Leadership
DESCRIPTION:Course Description:  \nAssociation leaders operate in three essential zones—strategy\, risk management\, and culture—and long-term stability depends on keeping all three in balance. This session introduces a practical\, easy to apply framework that helps leaders focus their attention where it drives the greatest impact. You’ll explore how these zones shape decision making\, member value\, and organizational resilience\, especially in small staff environments. Participants will leave with simple\, actionable ways to align staff\, volunteers\, and members to create sustained strength and momentum. \n  \n  \nLearning Objectives: \nUnderstand how strategy\, risk management\, and culture work together to strengthen or destabilize an association.\n \nApply communication tools that help staff\, volunteers\, and members become aligned.\n \nBuild long-term momentum by reinforcing habits that support clarity\, resilience\, and a healthy organizational culture.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n \n \n 
URL:https://usteducation.org/event/mastering-the-three-zones-of-association-leadership-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92949527950
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/05/Tip26.png
ORGANIZER;CN="Tip Tucker Kendall":MAILTO:tip@ngma.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260527T130000
DTEND;TZID=America/New_York:20260527T140000
DTSTAMP:20260613T152039
CREATED:20260330T131912Z
LAST-MODIFIED:20260528T112316Z
UID:10000887-1779886800-1779890400@usteducation.org
SUMMARY:Mastering Memory for Professional Success & Peak Performance
DESCRIPTION:COURSE DESCRIPTION: \nIn this fun & interactive program\, U.S. Memory Champion\, Chester Santos – “The International Man of Memory” will help you to develop life changing memory skills that you can immediately apply to better retaining and recalling valuable information from conference sessions\, training classes\, and other professional development activities. You’ll also learn how to become a master at remembering names to get more out of the wonderful experience of networking at business events. In addition\, you’ll find out how to leverage how human memory works to make your company’s messaging and event programming more memorable. \n  \nLEARNING OBJECTIVES: \nMaster the fundamental principles for developing powerful memory skills to enhance productivity & increase ROI from training and development efforts \nLearn to better remember names to get more out of networking at conferences/meetings and improve professional & personal relationships \nBecome a more effective and persuasive speaker by learning to give presentations without notes \nLearn why neuroscientists insist that broadening your “knowledge base” is the key to creativity and innovation \nLeverage how human memory works to make your company’s messaging and event programming more “memorable” \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/mastering-memory-for-professional-success-peak-performance-2-free-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/91832911266
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Chester25.png
ORGANIZER;CN="Chester Santos":MAILTO:chester@chestersantos.com
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