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DTSTART;TZID=America/New_York:20260722T110000
DTEND;TZID=America/New_York:20260722T120000
DTSTAMP:20260626T192845Z
CREATED:20260626T185918Z
LAST-MODIFIED:20260626T192845Z
UID:10000906-1784718000-1784721600@usteducation.org
SUMMARY:From “What We Do” to “Why Members Care”: Building a Stronger Association Value Proposition
DESCRIPTION:Course Description:  \n\nAssociations offer meaningful value to their members\, but that value is not always easy to  explain\, or act on. When messaging is too broad\, benefits feel disconnected\, and teams describe the organization in different ways\, members may miss the very reasons they should engage\, renew\, attend\, or participate.\n \nWhen your audience\, value\, and strategy are not clearly defined\, communication can become too broad. Teams may describe the organization in different ways. Member benefits may feel disconnected. Marketing may become more focused on activity than clarity.\n \nIn this session\, Cheri Quinn and Emily Youngblood will share a practical brand strategy framework associations can use to clarify who they serve\, what they offer\, why it matters\, and how they deliver value differently. Using the same approach Mercury Creative Group uses when building brand guides with clients\, they will walk through how to write a value proposition and strategy statement that support stronger messaging\, better internal alignment\, and more meaningful member engagement.\n \nAttendees will leave with practical language frameworks they can begin using right away to make their association’s value clearer\, more specific\, and easier for members to understand.\n\n  \nLearning Objectives: \n\nDefine a primary audience so messaging is focused on the members who matter most to your organization’s growth\, engagement\, and impact.\n \nWrite a value proposition that clearly communicates who you serve\, what they need\, what you offer\, why it matters\, and how your organization is different.\n \nCreate a strategy statement that gives your team a simple internal guide for decision-making\, marketing\, and member experience.\n \nApply brand strategy elements as messaging guardrails for emails\, website content\, event promotion\, membership campaigns\, and internal alignment.\n\n \n \n \n \n 
URL:https://usteducation.org/event/from-what-we-do-to-why-members-care-building-a-stronger-association-value-proposition-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/91325907573
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/CheriEmily26-1.png
ORGANIZER;CN="Cheri Quinn":MAILTO:cheri@mercurycreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260722T130000
DTEND;TZID=America/New_York:20260722T140000
DTSTAMP:20260416T163817Z
CREATED:20260416T163817Z
LAST-MODIFIED:20260416T163817Z
UID:10000894-1784725200-1784728800@usteducation.org
SUMMARY:The Strength of Associations: Volunteering Around the World
DESCRIPTION:Course Description:  \nVolunteering is a powerful force behind the success of associations—but its impact looks different across regions\, cultures\, and communities. In this webinar\, we’ll explore how associations can harness volunteering as a strategic asset to drive engagement\, strengthen member value\, and expand global impact.\n \nYou’ll gain insights into how volunteering practices vary around the world\, what motivates individuals in different cultural contexts\, and how expectations of volunteer roles can differ significantly across geographies. We’ll also share practical strategies to help you recruit\, engage\, and support volunteers effectively—no matter where they are.\n \nWhether you’re building a global program or refining an existing one\, this session will equip you with actionable ideas to create a more inclusive\, scalable\, and impactful volunteer ecosystem.\n  \n  \nLearning Objectives: \nEvaluate how associations can unlock the full potential of volunteering to drive impact and engagement\n \nUnderstand how volunteering varies across cultures\, regions\, and expectations worldwide\n \nApply practical strategies to attract\, motivate\, and support volunteers in a global context
URL:https://usteducation.org/event/the-strength-of-associations-volunteering-around-the-world-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94209519667
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Hiring/Retention/HR,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/PietroJim26.png
ORGANIZER;CN="Pietro Macchiarella":MAILTO:pmacchiarella@ypo.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260728T130000
DTEND;TZID=America/New_York:20260728T140000
DTSTAMP:20260717T184044Z
CREATED:20260713T174323Z
LAST-MODIFIED:20260717T184044Z
UID:10000909-1785243600-1785247200@usteducation.org
SUMMARY:Top 10 Mistakes NFP Finance Teams Make in Reporting and Planning
DESCRIPTION:Course Description:  \nNonprofit finance teams are expected to deliver faster insights\, support strategic decisions\, and do more with limited resources. This webinar will examine the ten most common reporting and planning mistakes organizations make—from disconnected data and spreadsheet dependency to ineffective board reporting and static budgets—and share proven best practices that help finance teams improve accuracy\, efficiency\, and decision-making. \n  \nLearning Objectives: \nIdentify the 10 most common reporting and planning mistakes nonprofit finance teams make and understand why they occur.\n \nApply practical best practices to improve budgeting\, forecasting\, financial reporting\, and board reporting without increasing administrative effort.\n \nEvaluate ways to reduce reliance on spreadsheets\, improve data accuracy\, and create a single source of truth for financial and operational reporting.\n \nExplore how modern planning and reporting processes can provide greater visibility\, support better decision-making\, and increase organizational agility.\n \nApply actionable ideas immediately to strengthen your organization’s financial planning and reporting processes\, regardless of your current systems.\n \n 
URL:https://usteducation.org/event/top-10-mistakes-nfp-finance-teams-make-in-reporting-and-planning-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/95535516552
CATEGORIES:Accounting,ASSOCIATIONS & NONPROFITS,Budgeting,Finance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/07/CoreyRose26.png
ORGANIZER;CN="Corey Barak":MAILTO:cbarak@solverglobal.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260729T110000
DTEND;TZID=America/New_York:20260729T120000
DTSTAMP:20260430T180936Z
CREATED:20260416T203856Z
LAST-MODIFIED:20260430T180936Z
UID:10000896-1785322800-1785326400@usteducation.org
SUMMARY:Revenue Unplugged: Ask Us Anything About Non-Dues Revenue
DESCRIPTION:Course Description:  \nYou’ve heard the presentations\, read the case studies\, and seen the slides—but when it comes to your association\, the practical questions about non-dues revenue always remain. That’s why we’re opening the floor for a candid\, fast-paced session with four of the association community’s go-to experts in sponsorship\, strategy\, business models\, and partnerships.\nThis “Ask Us Anything” session brings together more than a century of combined experience helping associations design\, diversify\, and grow their revenue streams. Bring your toughest challenges and most curious “what ifs”—this is your chance to explore solutions that make sense for your members\, mission\, and market.\n  \nLearning Objectives: \nIdentify creative twists on traditional sponsorships and partnerships\n \nEvaluate the value of aligning revenue goals with mission\, member value\, and sponsor value\n \nAnalyze current trends in pricing packaging\, and corporate engagement\n \nApply strategies to move from one-off ideas or events to sustainable revenue programs
URL:https://usteducation.org/event/revenue-unplugged-ask-us-anything-about-non-dues-revenue-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98383897085
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Growth/Sales,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/BarbaraBruceDanMichael26.png
ORGANIZER;CN="Barbara Armentrout":MAILTO:barbara@bjasolutions.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260729T130000
DTEND;TZID=America/New_York:20260729T140000
DTSTAMP:20260626T192837Z
CREATED:20260626T192636Z
LAST-MODIFIED:20260626T192837Z
UID:10000908-1785330000-1785333600@usteducation.org
SUMMARY:Membership Innovation: Flipping the Script on Engagement
DESCRIPTION:Course Description:  \nAssociation professionals are constantly challenged to attract\, engage\, and retain members and volunteers in an increasingly competitive environment. This interactive webinar provides practical innovation tools that participants can apply immediately to strengthen engagement across their organization.\n \nAttendees will learn how to uncover hidden assumptions that may be limiting the effectiveness of current membership and volunteer engagement strategies. Through reframing techniques\, participants will explore new ways to approach recruitment\, retention\, volunteer involvement\, and member value creation.\n \nThe webinar combines expert insights\, real-world examples\, and guided interactive exercises that help participants evaluate their current engagement challenges and generate fresh ideas they can implement right away. Participants will also explore belonging-centered engagement models designed to foster stronger connections\, deeper participation\, and long-term loyalty.\n \nBy the end of the session\, attendees will leave with practical strategies that can help transform the way their organization engages members and volunteers.\n  \nLearning Objectives: \nImprove member recruitment and retention efforts by using reframing techniques to identify barriers\, uncover new opportunities\, and adapt strategies to better meet member needs.\n \nEnhance volunteer engagement by analyzing how belonging\, motivation\, and behavior influence participation\, and by redesigning simple engagement models that create stronger connections.\n \nApply basic innovation tools such as idea mapping\, prototyping\, and peer feedback to test engagement ideas and bring practical\, low-risk improvements back to their teams and chapters.\n 
URL:https://usteducation.org/event/membership-innovation-flipping-the-script-on-engagement-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98080614986
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Hiring/Retention/HR
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/01/Justin26.png
ORGANIZER;CN="Justin Burniske%2C MBA":MAILTO:justin.burniske@meta-dao.com
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