UST Education

Unlocking the Power of AI for Associations
2024-12-17 11:00 - 12:00 (America/New_York) | https://usteducation.org/event/unlocking-the-power-of-ai-for-associations/
COURSE DESCRIPTION:
In this session, we will explore the transformative potential of artificial intelligence (AI) for associations. Attendees will gain insights into AI readiness, learn how to build a strategic AI roadmap, and understand the financial implications of AI adoption. We will also discuss the importance of ethics and governance in AI implementation, ensuring responsible and sustainable AI usage within associations. By the end of the session, participants will be equipped with the knowledge and tools needed to effectively integrate AI into their organizations, driving innovation and efficiency.

LEARNING OBJECTIVES:
AI Readiness: Understand the importance of preparing your association for AI adoption and assess your current AI maturity level1.
Build an AI Roadmap: Develop a strategic plan for AI implementation, including ideation, prioritization, and creating a roadmap
Estimate Costs: Evaluate the financial implications of AI adoption, from basic implementation to transformational projects
Ethics & Governance: Ensure responsible and ethical AI usage within your association, including governance policies and risk management.

To Watch this Webinar on the Media Library CLICK HERE!

Cybersecurity Questions You Should Be Asking
2025-01-09 11:00 - 12:00 | https://usteducation.org/event/cybersecurity-questions-you-should-be-asking/
COURSE DESCRIPTION:
The threats, risks, and potential solutions within cybersecurity are changing faster than any other area of technology. As critical as this topic is for an organization’s future and brand reputation, it is one of the least understood by executives. This webinar does away with the tech-talk and explains the must-know facts about cybersecurity risks, what executives need to understand, what questions to ask, and how to ensure your IT team is headed in the right direction at an adequate pace.

LEARNING OBJECTIVES:
Analyze the factors driving the surge in cybersecurity incidents.
Identify our greatest risks.
Evaluate whether IT is implementing effective cybersecurity measures.
Assess if we are doing enough to mitigate cybersecurity risks.

To Watch this Webinar on the Media Library CLICK HERE!

Top Digital Trends Shaping Associations in 2025
2025-01-09 13:00 - 14:00 | https://usteducation.org/event/top-digital-trends-shaping-associations-in-2025/
Course Description:
Struggling to keep members engaged and meet their evolving expectations? This webinar addresses the challenges associations face in aligning their offerings with what members truly value. Learn how to leverage technology and innovative programming to improve member retention, boost engagement, and create new sources of sustainable non-dues revenue. Gain actionable strategies to solve these challenges and position your association for success in 2025.

Learning Objectives:
Analyze key digital trends influencing associations for 2025

Discover actionable strategies to enhance digital engagement

Explore how technology bridges the gap between member expectations and association offerings

To Watch this Webinar on the Media Library CLICK HERE!

Crash Course: AI Prompting for Marketers
2025-01-14 11:00 - 12:00 | https://usteducation.org/event/crash-course-ai-prompting-for-marketers/
CPE Eligible
CAE Eligible

COURSE DESCRIPTION:
Whether you are embracing AI in your marketing strategy or skeptical, this session will help you better understand some use cases, how to use AI in your Marketing, and how to prompt like a pro to get quality from AI.
Prompting is crucial to getting great content or themes from AI. During this crash course, we will discuss what prompting is, why it’s so important, and ways to get better and better at it for 2025.
LEARNING OBJECTIVES:
Learn how to embrace AI for your marketing to get real results in 2025
Understand the key principles behind prompting to drive your preferred outcomes
Identify new use-cases for AI in your everyday marketing work to increase efficiency and time management

To Watch this Webinar on the Media Library CLICK HERE!

Understanding the Competition: Jump-Start Your Association’s Sponsorship Program
2025-01-14 13:00 - 14:00 | https://usteducation.org/event/understanding-the-competition-jump-start-your-associations-sponsorship-program/
Course Description:
Not too many years ago, companies sponsored associations out of a sense of obligation: Companies said, “we’ve been a sponsor for years”; associations offered the veiled threat, “if your company doesn’t sponsor, members will think your company is going out of business”. However, all that has changed! There is fierce competition for the dollars and the attention of your association’s corporate sponsors. This webinar will equip you with the tools to understand the outshine your competition, ensuring your sponsorship program stands out.

Learning Objectives:
Identify and categorize the top 6 types of competitors for corporate sponsorship dollars.
Describe how to create a list of competitors and use that list to create an action plan
Evaluate reasons why companies might choose the competitors over your association
Develop a compelling value proposition to win and retain sponsors

To Watch this Webinar on the Media Library CLICK HERE!

Video in the Age of AI
2025-01-15 13:00 - 14:00 | https://usteducation.org/event/video-in-the-age-of-ai/
COURSE DESCRIPTION:
Join Michael Hoffman, CEO of Gather Voices and a leading expert in digital marketing, for a compelling session on “Video in the Age of AI.”
Discover how AI can enhance and streamline various aspects of community-driven video marketing campaigns, including content creation, personalization, distribution, and analytics. Learn how the age of AI will change what kind of content people are exposed to and what content will cut through the noise.
Michael will distill his extensive experience into practical strategies for leveraging video to boost engagement and build community.
With a background spanning technology innovation, social cause video, and digital marketing strategy, Michael offers invaluable insights into creating impactful video content. This session is a must-attend for those looking to harness the combined power of AI and authentic storytelling to elevate their engagement strategy.

LEARNING OBJECTIVES:
Learn how AI will change the way people engage online
Summarize the process of planning, executing, and optimizing user-generated video campaigns to support a campaign’s strategic objectives
Identify the AI-powered tools that will accelerate the impact of video campaigns

To Watch this Webinar on the Media Library CLICK HERE!

Building Your Leadership Brand
2025-01-16 11:00 - 12:00 | https://usteducation.org/event/building-your-leadership-brand/
Course Description:
Building a leadership brand is essential for distinguishing yourself in a competitive landscape, as it reflects your unique strengths, values, and vision. To develop a strong leadership brand, focus on three key takeaways: first, identify your core value proposition by understanding what sets you apart from other leaders and aligning your capabilities with organizational needs; second, demonstrate consistent authenticity by ensuring your actions align with your stated values to build trust; and third, emphasize measurable impact by connecting your leadership style to tangible results and continuously evolving based on feedback. Ultimately, your leadership brand is a dynamic representation of your professional journey and a promise of the unique value you bring to your team and organization.

Learning Objectives:
Articulate your core value proposition: identify your unique strengths, understand what differentiates you from other leaders, align your personal capabilities with organizational needs
Exhibit consistent authenticity: ensure your actions match your stated values; build trust through predictable, genuine behavior; let your true leadership style shine through
Drive measurable impact: connect your leadership approach to tangible results; show how your brand drives organizational success; continuously evolve based on feedback and performance

To Watch this Webinar on the Media Library CLICK HERE!

How Futures-Thinking Empowers Leaders to Make Better Decisions Today
2025-01-16 13:00 - 14:00 | https://usteducation.org/event/how-futures-thinking-empowers-leaders-to-make-better-decisions-today/
CPE Eligible
CAE Eligible

Course Description:
How can you and your volunteer leaders best prepare for ongoing environmental ambiguity and unexpected developments? By constantly scanning for weak signals and adopting a future-oriented mindset. Hear from four experienced association executives who have benefited from embracing and integrating futures-thinking throughout their associations. This wide-ranging conversation will cover key points such as how to proactively lead your board and staff colleagues toward a futures mindset; the power and importance of creating a future-focused organizational culture, overcoming resistance to change, and much more!

Learning Objectives:
Explain the practice of foresight and its relevance to leadership.
Identify ways association executives can introduce foresight within their organizations.
Discuss the successes and challenges panelists have experienced with foresight practices.

To Watch this Webinar on the Media Library CLICK HERE!

How to Win: Be a Category of One (Leadership for SMBs and Entrepreneurs)
2025-01-21 13:00 - 13:30 | https://us02web.zoom.us/j/89887119427
Course Description:
Part I of a 2-part Leadership & Learning Webinar.
Elevate your organization with insights designed for SMB leaders, executives, managers, and entrepreneurs. This session covers five essential areas to become a Category of One where you Win by not competing. Some of these principles you may already follow, others may surprise you and may provide new insight.
I. Work on Yourself – Prioritizing self-development enables you to inspire and drive change.

II. Build Organizational Culture – Culture shapes employee interactions and productivity. Learn to align culture with your mission, enhancing engagement and strategic focus.

III. Use Atomic Habits – Small improvements, as outlined in Atomic Habits, create lasting growth and organizational success.

IV. Focus on a Niche – Stand out by targeting a specific market segment, appealing to the emotional triggers of your audience.

V. Create a Compelling Saga – Develop a narrative that aligns your team with your vision, building motivation and unity.
This session offers real-world examples, videos, and interactive discussions. Discover strategies to position your organization as a “category of one” and unlock new leadership potential!

Learning Objectives:
Learn key leadership principles including:

How to Win by not competing

Prioritizing your own professional development
A framework for building organizational culture

Understand how small daily improvements lead to exponential growth

How to define your niche focus

Why having a compelling saga is critical to effective leadership

To Watch this Webinar on the Media Library CLICK HERE!

Revolutionizing Sponsor Engagement: Emerging Tech for Association Marketplaces
2025-01-21 13:00 - 14:00 | https://usteducation.org/event/revolutionizing-sponsor-engagement-emerging-tech-for-association-marketplaces/
CPE Eligible
CAE Eligible

Course Description:
Join Sandra Nam, Co-Founder & CEO of Qiqo, for an insightful session on “Association Marketplaces: Emerging Tech for Engaging Industry Sponsors.”
Discover how innovative marketplace platforms are transforming the way associations connect with industry sponsors, from creating year-round engagement opportunities to showcasing sponsor content in new and meaningful ways. Learn how emerging technology, including AI-powered concierge tools, is shaping the future of association sponsorships by fostering deeper connections, driving value, and increasing ROI for all stakeholders.
Sandra will share her expertise in technology innovation and community engagement, drawing from her experience leading Qiqo and developing platforms that empower associations to thrive in the digital age. This session is a must-attend for anyone looking to leverage cutting-edge technology and AI to create vibrant, sponsor-driven ecosystems that support their industry’s growth.

Learning Objectives:
Analyze the role of emerging technology for building your association’s marketplace

Evaluate AI-powered tools for enhanced engagement

Design strategies to maximize sponsor ROI

To Watch this Webinar on the Media Library CLICK HERE!

Business Central - One Sized Does Not Fit All
2025-01-22 13:00 - 14:00 | https://usteducation.org/event/business-central-one-sized-does-not-fit-all/
Course Description:
Business Central is well suited for mid-size organizations and these organizations may be part of a larger parent organization. We will explore options to use Business Central in a hierarchical structure or in a hub and spoke deployment.

Learning Objectives:
Demonstrate how to BC can be used for multiple entities with Consolidation
Explain how BC can be used locally with key transaction data shared with the hub
Evaluate tools to streamline this process

To Watch this Webinar on the Media Library CLICK HERE!

Get Ready to Move...Your Data
2025-01-23 13:00 - 14:00 | https://usteducation.org/event/get-ready-to-move-your-data/
CPE Eligible
CAE Eligible

Course Description:
What’s the worst part of moving to a new house? If you answered packing, you are definitely not alone. The prep, the wrapping, the boxing: it can all be so incredibly tedious. And yet, if you prepare to pack – get rid of what you don’t need, organize what you do – your move will be more successful.
Moving data from one Constituent Relationship Management (CRM) solution to another is the same. Cleaning, sorting, and organizing your data well prior to a data migration can save you time and money. Better, your implementation will be more successful.
The ideal time to think about how to prepare your existing data for the move is well before you choose a solution and start implementation. In fact, it may be just about now!

Learning Objectives:
Implement high-value activities that can be managed internally to prepare your data for migration, including deduplication, address verification, code table cleanup, name parsing, and more.
Leverage common tools that you may already have to help automate some of the process.
Identify common pitfalls in the data cleanup process and find out how to avoid them.

To Watch this Webinar on the Media Library CLICK HERE!

Understanding Standard Monthly Financial Statements
2025-01-29 11:00 - 12:00 | https://usteducation.org/event/understanding-standard-monthly-financial-statements/
COURSE DESCRIPTION:
It’s not uncommon for an Executive Director to receive a set of monthly financial statements from their Finance team as a check-the-box monthly procedure. Financial statements can contain a lot of information, and unless you have experience in reading, understanding, and analyzing them, the information presented can appear as if it’s presented in another language.
Join us to break down a standard set of monthly financial statements you should be receiving from your Finance team and what you should be looking for. We’ll break down the financial statements into “human speak” and equip you with more knowledge so that you can properly interact with your financial statements – and hopefully your Finance team – going forward.

LEARNING OBJECTIVES:
Interpret your monthly Statement of Financial Position and Statement of Activities.
Analyze key trends in your monthly financial statements to identify significant patterns.
Formulate insightful questions to ask your Finance team after reviewing your monthly financial statements.

To Watch this Webinar on the Media Library CLICK HERE!

Top 5 Credentialing Trends for Associations to Consider in 2025
2025-01-29 13:00 - 14:00 | zoom.us/j/97612184685
Course Description:
The professional credentialing landscape is undergoing a radical transformation. Join us as we dive deep into the five most critical trends that will define professional certification in the coming year giving association leaders the strategic insights they need to stay ahead of the curve. In this interactive session, we will start with our top five trends for 2025:
1. AI – Artificial Intelligence’s revolutionary impact on certification processes especially as it relates to test development.
2. DEI – The strategic importance of Diversity, Equity, and Inclusion in credentialing to ensure both fairness and relevance.
3. Micro-Credentials – The emergence of micro-credentials and skills-based certifications are changing the way competency is viewed by the public.
4. Digital Credentials – Digital credentialing, badging, and blockchain verification technologies to increase confidence in credentials and reduce fraud.
5. Continuous Learning – Adaptive and continuous learning pathways are changing what it means to measure continued professional competence.
Do you have thoughts and comments about these topics? Do you have more trends to add? We will tee up these topics for discussion by the group so that this session is as interactive and insightful as possible. If you are new to credentialing or are considering this as a new initiative for your organization, please don’t hesitate to sign up. This will be your chance to get your questions answered and make new connections with your peers. We can’t wait to kick off the new year with this exciting session!

Learning Objectives:
Analyze the major trends in credentialing to evaluate their potential impact on associations in 2025.

Develop actionable strategies to design and implement a new credentialing program or improve an existing one.

Examine emerging technologies to determine their influence on the management of credentialing programs.

To Watch this Webinar on the Media Library CLICK HERE!

Authentic, Trusted Content in an Era of Uncertainty
2025-02-04 11:00 - 12:00 | zoom.us/j/95966648934
Course Description:
In an era of AI and unreliable news, there’s an opportunity for associations and other organizations to step into the gap as trusted sources for content. In this webinar Jay will demonstrate the principles of this approach and will give examples of content that can be trusted. By tapping into a network of staff, members, clients, and partners, organizations can craft content in a variety of formats that is authentic and will serve to attract others.

Learning Objectives:
Explain the need to create trusted content in today’s information landscape.
Analyze real-world examples to evaluate opportunities for developing authentic content within their organizations.
Identify ways to leverage the ecosystem of staff, members, clients, and partners to generate trusted content.
Describe how authentic content can strengthen connections, enhance education, and increase member and attendee engagement.

To Watch this Webinar on the Media Library CLICK HERE!

How to Win: Be a Category of One (Leadership for SMBs and Entrepreneurs)
2025-02-04 13:00 - 13:30 | zoom.us/j/92895731818
CPE Eligible
CAE Eligible

Course Description:
Part II of a 2-part Leadership & Learning Webinar.
Elevate your organization with insights designed for SMB leaders, executives, managers, and entrepreneurs. This session covers five essential areas to become a Category of One where you Win by not competing. Some of these principles you may already follow, others may surprise you and may provide new insight.
I. Work on Yourself – Prioritizing self-development enables you to inspire and drive change.

II. Build Organizational Culture – Culture shapes employee interactions and productivity. Learn to align culture with your mission, enhancing engagement and strategic focus.

III. Use Atomic Habits – Small improvements, as outlined in Atomic Habits, create lasting growth and organizational success.

IV. Focus on a Niche – Stand out by targeting a specific market segment, appealing to the emotional triggers of your audience.

V. Create a Compelling Saga – Develop a narrative that aligns your team with your vision, building motivation and unity.
This session offers real-world examples, videos, and interactive discussions. Discover strategies to position your organization as a “category of one” and unlock new leadership potential!

Learning Objectives:
Learn about key leadership principles including:

How to Win by not competing

Prioritizing your own professional development

A framework for building organizational culture

Understand how small daily improvements lead to exponential growth

How to define your niche focus

Why having a compelling saga is critical to effective leadership

To Watch this Webinar on the Media Library CLICK HERE!

Microsoft VS Google Workspace: Choosing the Right Platform
2025-02-06 13:00 - 14:00 | zoom.us/j/92111348025
Course Description:
Every nonprofit organization must have IT tools and a platform, so it’s great that Google offers its Workspace suite at a discount to nonprofit organizations. Many new nonprofits use these tools to start up their organization. For small, young, and growing nonprofit organizations, and nonprofits in the education field, this inexpensive suite of essential IT tools is becoming a popular standard.
Of course, there’s a competing service provider also offering a suite of cloud-based basic business productivity tools, also at greatly reduced prices to qualified nonprofit organizations: Microsoft.
We are often asked to give our opinion over which platform our clients should use. The answer is not as simple as you might think. Learn the differences, how to choose, and when to contemplate changing platforms in this webinar with Community IT Innovators CEO Johan Hammerstrom. Johan has over 20 years of experience in nonprofit IT and has worked with hundreds of nonprofit clients as they make crucial decisions about IT platforms. Learn how to think about your IT management as a nonprofit leader.

Learning Objectives:
Identify factors to consider when slecting a nonprofit IT platform such as Microsoft or Google Workspace
Compare the features and philosophy of each platform
Evaluate the advantages and drawbacks of each platform
Determine whether and when it may be appropriate to switch between platforms
Explain why IT is such an essential management task for nonprofit leaders

To Watch this Webinar on the Media Library CLICK HERE!

The Keys to Marketing Across Generations in 2025
2025-02-12 11:00 - 12:00 | zoom.us/j/92948875643
COURSE DESCRIPTION:
Join us for a session with a Gen-Xer and a Millennial who’ve cracked the code to cross-generational marketing to drive demand. Discover how tech adoption timing influences everything from trust to buying cycles, and learn about the different ways generations approach content consumption and purchasing decisions. We’ll also explore self-education styles and the psychology behind it all.
LEARNING OBJECTIVES:
Identify the most effective content formats for engaging different generations.
Analyze the evolution of the marketing and sales journey for your target audience.
Explain the critical role of trust in marketing and technology across generations.

To Watch this Webinar on the Media Library CLICK HERE!

Unleash Your Personal Brand: Transform Your Personality Into a Competitive Edge
2025-02-13 13:00 - 14:00 | zoom.us/j/91524135723
COURSE DESCRIPTION:
In today’s highly competitive professional environment, your personal brand is the key to standing out and creating lasting impact. This course will guide you through the process of identifying, shaping, and promoting your unique personal brand. By leveraging your authentic personality traits and core values, you will learn how to differentiate yourself and create a powerful narrative that resonates with your audience—whether you’re looking to enhance your career, build a business, or expand your professional network. Through hands-on exercises and real-world examples, you’ll discover how to turn your personality into a competitive advantage that drives both personal and professional success.

LEARNING OBJECTIVES:
Analyze and articulate core personality traits and values that form the foundation of your personal brand.
Craft a compelling personal brand narrative that communicates your unique strengths, passions, and expertise to your target audience.
Leverage social media and networking opportunities to promote and expand your personal brand presence effectively.
Develop strategies to align personal branding with career or business goals, creating opportunities for growth and differentiation in a competitive market.

Executive Orders, Federal Funding, DEI, and Compliance: How Associations Can Prepare
2025-02-20 11:00 - 12:00 | zoom.us/j/98624573262
COURSE DESCRIPTION:
It seems like every time we turn around, there’s another Executive Order shaking things up. From changes impacting federal funding and employment policies to new directives on diversity, equity, and inclusion (DEI), associations must stay vigilant to understand the implications. These orders can affect everything from your hiring practices to grant eligibility, member engagement, and advocacy efforts.
How can your organization stay ahead of these changes? What steps should you take to ensure compliance while continuing to serve your members AND stay true to your mission?
Join us for an insightful panel discussion led by Matrix Group CEO Joanna Pineda, featuring Jeff Tenenbaum, Managing Partner at Tenenbaum Law Group, and experienced association executives. Together, we’ll explore the implications of these Executive Orders and provide practical guidance to help your association navigate this evolving landscape.

LEARNING OBJECTIVES:
Explain the latest Executive Orders and their impact on associations, including DEI programs, employment policies, and federal funding requirements.

Evaluate your association’s policies and programs to identify areas of potential legal, financial, or operational risk.

Identify and implement actionable steps to update governance practices, adjust policies, and ensure compliance while maintaining your association’s mission and commitments.

AI Tools To Level Up Your Membership Marketing
2025-02-20 13:00 - 14:00 | zoom.us/j/95987042112
COURSE DESCRIPTION:
Are you a leader spearheading digital innovation in your organization? Whether you’re just beginning your journey into AI or seeking to deepen your expertise, this webinar is designed to help you unlock the transformative power of AI in marketing.
Explore a carefully selected suite of intuitive AI tools tailored to tackle the unique challenges of modern marketing. Discover how these cutting-edge solutions can revolutionize your marketing, membership, and communication strategies, enabling you to connect effectively with diverse audiences across multiple platforms.

LEARNING OBJECTIVES:
Analyze powerful AI tools designed for modern marketing challenges.
Apply automation techniques to streamline marketing workflows and increase efficiency.
Evaluate strategies to enhance personalization and engagement across platforms.
Implement AI-driven solutions to optimize advertising performance and ROI.
Develop actionable techniques to elevate communications and connect with diverse audiences.

To Watch this Webinar on the Media Library CLICK HERE!

Identity-Driven Leadership: Harnessing Self-Identity for Effective Influence
2025-02-25 11:00 - 12:00 | zoom.us/j/97928499404
Course Description:
Discover how aligning your leadership style with your core identity can transform your ability to inspire and influence others. In this webinar, we’ll explore the power of authenticity in leadership, highlighting how self-awareness and values-based actions build trust and foster stronger team connections. Learn to identify the key elements of your leadership identity and uncover practical strategies for leading with consistency and transparency. Walk away with actionable insights to immediately enhance your authenticity and impact as a leader.

Learning Objectives:
Analyze the Impact of Self-Identity on Leadership Success: Explore how a leader’s authentic alignment with their values and strengths influences their effectiveness and team trust.
Explain the Importance of Authenticity: Learn why authentic leadership builds stronger relationships and enhances influence within an organization.
Identify Key Components of a Leadership Identity: Identify the core elements—values, strengths, and pivotal life experiences—that shape a leader’s unique style.
Apply Practical Techniques for Authentic Influence: Gain actionable insights on how to communicate transparently and lead with consistency to inspire and motivate teams.

To Watch this Webinar on the Media Library CLICK HERE!

Unlock the Power of Marketing AI
2025-02-26 13:00 - 14:00 | zoom.us/j/93192494240
COURSE DESCRIPTION:
Discover how marketing AI tools can transform your organization’s marketing and communications strategies and workflows. This session will introduce practical AI solutions you can start using immediately, with a focus on tools designed to streamline marketing processes and drive efficiency.

LEARNING OBJECTIVES:
Evaluate affordable AI tools to boost your marketing strategy today.
Implement AI to streamline workflows and save time.
Design and execute simple steps to begin AI and automation experiments.

To Watch this Webinar on the Media Library CLICK HERE!

Psychological Safety: The Key to Individual, Team, and Organizational Success
2025-03-05 11:00 - 12:00 | zoom.us/j/99598798336
Course Description:
Discover how fostering psychological safety can unlock individual potential, strengthen team dynamics, and propel organizational success. Led by Don Rheem, acclaimed author, TEDx speaker, and Founder of CultureID, this session highlights how creating a culture of trust and openness drives measurable business outcomes, including higher engagement, increased innovation, and lower turnover. Rooted in neuroscience and validated by global data, this session equips leaders with actionable strategies to transform workplace culture into a thriving, high-performing environment where employees feel empowered to take risks, collaborate, and exceed expectations.

Learning Objectives:
Drive Measurable Business Outcomes: Discover how psychological safety translates into higher engagement, increased innovation, and improved retention.
Understand the Science of Thriving Teams: Learn how neuroscience-backed principles underpin trust and collaboration in high-performing teams.
Address Barriers to Engagement: Identify common challenges to psychological safety and gain practical tools to overcome them effectively.
Enhance Leadership Impact: Develop communication and feedback techniques to inspire trust, build team alignment, and foster creativity.
Turn Insights into Action: Leave with actionable strategies to embed psychological safety into your culture, driving long-term organizational success.

To Watch this Webinar on the Media Library CLICK HERE!

Master Employee Onboarding with Thoughtful IT: Top 7 Tips
2025-03-05 13:00 - 14:00 | zoom.us/j/95603236537
COURSE DESCRIPTION:
One of the quickest ways to tarnish a new employee’s perception of your association is to throw them into a sloppy technology setup.
After providing IT support to associations for 33 years we’ve become intimately familiar with employee on-boarding—and how technology will make or break the experience. As top talent becomes more and more difficult to attract and retain, mastering this process becomes mission-critical.
To help give your new hires an overwhelmingly positive start to their tenure we’ve compiled the most important lessons we’ve learned from our experience.

LEARNING OBJECTIVES:
IT’s critical role in a positive on-boarding experience
Best practices to maximize productivity, engagement, and security
Equipment recommendations to empower hybrid and remote workers

To Watch this Webinar on the Media Library CLICK HERE!

Spring Symposium: In-Person Registration
2025-03-06 10:00 - 16:45 | Higher Logic, 4501 Fairfax Dr 2nd Floor, Arlington, VA, 22203, United States
Empowering Change
Date: March 6th, 2025
Time: 10:00 AM – 4:45 PM
Location:
Higher Logic
4501 Fairfax Dr.
2nd floor
Arlington, VA 22203
This symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional, an emerging leader, or simply someone eager to enhance your understanding of these vital topics, this event is designed for you.

Agenda: Each session is 1 CPE/CAE Credit

Session 1: (10:00-11:00 AM) Empowering Change Through Data: Bringing Your Data to Life
Course Description:

Data is the engine that drives transformative change and enables associations to create truly personalized member experiences. Empowering change begins with understanding who your members are, what they need, and how they’re evolving in their careers and interests. Static data can no longer keep up with dynamic member needs.
Discover how to empower change within your organization by bringing your data to life. We’ll explore strategies to ensure your data evolves alongside your members, remains accurate and relevant, and works seamlessly across systems to meet members where they are. By harnessing the power of data, you’ll be equipped to create impactful, personalized experiences that drive meaningful engagement and long-term growth.

Learning Objectives:

Explain how data empowers change and enables personalized member experiences.
Develop strategies to maintain dynamic, relevant member data.
Analyze methods for integrating data across systems to support evolving member needs.

Speaker: Cameron Aubuchon from PropFuel

Session 2: (11:15-12:15 PM) The Culture You Need in a Time of Disruptive Change
Course Description:
There is no one “right” workplace culture for everyone, but these days, there are some specific elements of culture that have become more important than ever—because they help you deal with rapid and disruptive change. Whether its publishing business models being upended, an unpredictable political landscape, or the unknown impact of AI, we are all dealing with change like never before, but our cultures may be getting in the way.
In this practical session, culture expert Jamie Notter will share research from his latest book that pinpoints the specific patterns inside most association cultures that need to be in place for you to manage change better, including elements of collaboration, innovation, agility, decision-making, and difficult conversations. He’ll help you spot the damaging patterns inside your culture and give you concrete strategies for changing your culture quickly in ways that improve your ability to deal with change.
Learning objectives:

Analyze patterns inside your culture that mess with success and slow down change.
Evaluate and prioritize areas of culture change based on specific challenges they face
Develop strategies for rapid and thorough culture change

Speaker: Jamie Notter from Propel

Lunch (12:15-1:15 PM)

Session 3: (1:15-2:15 PM) Disruptive Engagement: Redefining Member Value in the Digital Age
Course Description:
As our world rapidly evolves, so do concepts of membership, challenging associations to rethink their value propositions. Social media and global technologies are drawing individuals into niche, private groups, reshaping expectations for community and engagement. This keynote explores the generational shifts influencing how members perceive the value of their time, actions, and data—and the rewards they expect in return. Join us to uncover what these changes mean for the future of associations and gain insights on how to adapt your strategies to align with these emerging member expectations.
Learning Objectives:

Identify what members value most within your association
Evaluate whether you are meeting member needs
Develop strategies to keep members engaged year-round

Speaker: Dan Stevens from WorkerBee.TV and Marcus Leite from WorkerBee.TV

Session 4: (2:30-3:30 PM) The Human Element of AI: Making Technology Adoption Stick
Course Description:
AI is more than technology; it’s a transformative shift in how we work, think, and grow together as an organization. But here’s the truth: the challenges and opportunities that come with adopting AI aren’t unique to AI. They’re the same human factors we encounter with any major technology shift.
Successful technology adoption—whether it’s AI, a new CRM, or a digital platform—requires more than picking the right tool and rolling it out. It’s about what happens next. How do you ensure your team continues to focus on the tool, finds meaningful ways to use it, and integrates it into their daily workflows? What are the barriers that keep teams from fully leveraging these tools, and how can leaders help break them down?
In this session, we’ll talk about how to navigate these challenges, inspire curiosity, and ensure your team feels supported every step of the way. You’ll hear real-world stories about what works (and what doesn’t) when helping teams integrate AI – or any new technology – into their daily lives. Together, we’ll explore how leaders can make AI not just a passing trend but a lasting and meaningful part of their organization’s DNA.
Learning Objectives:

Learn how to evaluate technology solutions, communicate their value clearly to your team, and roll them out in a way that builds trust and enthusiasm across your organization.
Discover how to avoid the “launch-it-and-forget-it” trap by creating a culture of continuous improvement, where teams regularly revisit and refine how they use new tools like AI to meet evolving goals.
Identify common obstacles—such as resistance to change, lack of training, or unclear processes—and explore strategies for breaking down these barriers to help your team fully embrace new technologies.

Speaker: Joanna Pineda from Matrix

Panel Discussion with the instructors: (3:45pm – 4:45pm)

Our sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged, informed, and inspired as you interact with individuals who have mastered the art of Empowering Change.

Spring Symposium Information
2025-03-06 10:00 - 16:45
Empowering Change
Date: March 6th, 2025
Time: 10:00 AM – 3:30 PM
**In-person exclusive content from 3:45-4:45 PM…see below for details
Location: In-person will be held at:
Higher Logic
4501 Fairfax Dr.
2nd floor
Arlington, VA 22203

This symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional, an emerging leader, or simply someone eager to enhance your understanding of these vital topics, this event is designed for you.
Agenda: Each session is 1 CPE/CAE Credit

Session 1: (10:00-11:00 AM) Empowering Change Through Data: Bringing Your Data to Life
Course Description:

Data is the engine that drives transformative change and enables associations to create truly personalized member experiences. Empowering change begins with understanding who your members are, what they need, and how they’re evolving in their careers and interests. Static data can no longer keep up with dynamic member needs.
Discover how to empower change within your organization by bringing your data to life. We’ll explore strategies to ensure your data evolves alongside your members, remains accurate and relevant, and works seamlessly across systems to meet members where they are. By harnessing the power of data, you’ll be equipped to create impactful, personalized experiences that drive meaningful engagement and long-term growth.

Learning Objectives:

Explain how data empowers change and enables personalized member experiences.
Develop strategies to maintain dynamic, relevant member data.
Analyze methods for integrating data across systems to support evolving member needs.

Speaker: Cameron Aubuchon from PropFuel

Session 2: (11:15-12:15 PM) The Culture You Need in a Time of Disruptive Change
Course Description:
There is no one “right” workplace culture for everyone, but these days, there are some specific elements of culture that have become more important than ever—because they help you deal with rapid and disruptive change. Whether its publishing business models being upended, an unpredictable political landscape, or the unknown impact of AI, we are all dealing with change like never before, but our cultures may be getting in the way.
In this practical session, culture expert Jamie Notter will share research from his latest book that pinpoints the specific patterns inside most association cultures that need to be in place for you to manage change better, including elements of collaboration, innovation, agility, decision-making, and difficult conversations. He’ll help you spot the damaging patterns inside your culture and give you concrete strategies for changing your culture quickly in ways that improve your ability to deal with change.
Learning objectives:

Analyze patterns inside your culture that mess with success and slow down change.
Evaluate and prioritize areas of culture change based on specific challenges they face
Develop strategies for rapid and thorough culture change

Speaker: Jamie Notter from Propel

Lunch (12:15-1:15 PM)

Session 3: (1:15-2:15 PM) Disruptive Engagement: Redefining Member Value in the Digital Age
Course Description:
As our world rapidly evolves, so do concepts of membership, challenging associations to rethink their value propositions. Social media and global technologies are drawing individuals into niche, private groups, reshaping expectations for community and engagement. This keynote explores the generational shifts influencing how members perceive the value of their time, actions, and data—and the rewards they expect in return. Join us to uncover what these changes mean for the future of associations and gain insights on how to adapt your strategies to align with these emerging member expectations.
Learning Objectives:

Identify what members value most within your association
Evaluate whether you are meeting member needs
Develop strategies to keep members engaged year-round

Speaker: Dan Stevens from WorkerBee.TV and Marcus Leite from WorkerBee.TV

Session 4: (2:30-3:30 PM) The Human Element of AI: Making Technology Adoption Stick
Course Description:
AI is more than technology; it’s a transformative shift in how we work, think, and grow together as an organization. But here’s the truth: the challenges and opportunities that come with adopting AI aren’t unique to AI. They’re the same human factors we encounter with any major technology shift.
Successful technology adoption—whether it’s AI, a new CRM, or a digital platform—requires more than picking the right tool and rolling it out. It’s about what happens next. How do you ensure your team continues to focus on the tool, finds meaningful ways to use it, and integrates it into their daily workflows? What are the barriers that keep teams from fully leveraging these tools, and how can leaders help break them down?
In this session, we’ll talk about how to navigate these challenges, inspire curiosity, and ensure your team feels supported every step of the way. You’ll hear real-world stories about what works (and what doesn’t) when helping teams integrate AI – or any new technology – into their daily lives. Together, we’ll explore how leaders can make AI not just a passing trend but a lasting and meaningful part of their organization’s DNA.
Learning Objectives:

Learn how to evaluate technology solutions, communicate their value clearly to your team, and roll them out in a way that builds trust and enthusiasm across your organization.
Discover how to avoid the “launch-it-and-forget-it” trap by creating a culture of continuous improvement, where teams regularly revisit and refine how they use new tools like AI to meet evolving goals.
Identify common obstacles—such as resistance to change, lack of training, or unclear processes—and explore strategies for breaking down these barriers to help your team fully embrace new technologies.

Speaker: Joanna Pineda from Matrix

**

Our sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged, informed, and inspired as you interact with individuals who have mastered the art of Empowering Change.

Spring Symposium: Virtual Registration
2025-03-06 14:30 - 15:30 | zoom.us/j/92006922837
Empowering Change
Date: March 6th, 2025
Time: 10:00 AM – 3:30 PM
This Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional, an emerging leader, or simply someone eager to enhance your understanding of these vital topics, this event is designed for you.

Agenda: Each session is 1 CPE/CAE Credit

Session 1: (10:00-11:00 AM) Empowering Change Through Data: Bringing Your Data to Life
Course Description:

Data is the engine that drives transformative change and enables associations to create truly personalized member experiences. Empowering change begins with understanding who your members are, what they need, and how they’re evolving in their careers and interests. Static data can no longer keep up with dynamic member needs.
Discover how to empower change within your organization by bringing your data to life. We’ll explore strategies to ensure your data evolves alongside your members, remains accurate and relevant, and works seamlessly across systems to meet members where they are. By harnessing the power of data, you’ll be equipped to create impactful, personalized experiences that drive meaningful engagement and long-term growth.

Learning Objectives:

Explain how data empowers change and enables personalized member experiences.
Develop strategies to maintain dynamic, relevant member data.
Analyze methods for integrating data across systems to support evolving member needs.

Speaker: Cameron Aubuchon from PropFuel

Session 2: (11:15-12:15 PM) The Culture You Need in a Time of Disruptive Change
Course Description:
There is no one “right” workplace culture for everyone, but these days, there are some specific elements of culture that have become more important than ever—because they help you deal with rapid and disruptive change. Whether its publishing business models being upended, an unpredictable political landscape, or the unknown impact of AI, we are all dealing with change like never before, but our cultures may be getting in the way.
In this practical session, culture expert Jamie Notter will share research from his latest book that pinpoints the specific patterns inside most association cultures that need to be in place for you to manage change better, including elements of collaboration, innovation, agility, decision-making, and difficult conversations. He’ll help you spot the damaging patterns inside your culture and give you concrete strategies for changing your culture quickly in ways that improve your ability to deal with change.
Learning objectives:

Analyze patterns inside your culture that mess with success and slow down change.
Evaluate and prioritize areas of culture change based on specific challenges they face
Develop strategies for rapid and thorough culture change

Speaker: Jamie Notter from Propel

Lunch (12:15-1:15 PM)

Session 3: (1:15-2:15 PM) Disruptive Engagement: Redefining Member Value in the Digital Age
Course Description:
As our world rapidly evolves, so do concepts of membership, challenging associations to rethink their value propositions. Social media and global technologies are drawing individuals into niche, private groups, reshaping expectations for community and engagement. This keynote explores the generational shifts influencing how members perceive the value of their time, actions, and data—and the rewards they expect in return. Join us to uncover what these changes mean for the future of associations and gain insights on how to adapt your strategies to align with these emerging member expectations.
Learning Objectives:

Identify what members value most within your association
Evaluate whether you are meeting member needs
Develop strategies to keep members engaged year-round

Speaker: Dan Stevens from WorkerBee.TV and Marcus Leite from WorkerBee.TV

Session 4: (2:30-3:30 PM) The Human Element of AI: Making Technology Adoption Stick
Course Description:
AI is more than technology; it’s a transformative shift in how we work, think, and grow together as an organization. But here’s the truth: the challenges and opportunities that come with adopting AI aren’t unique to AI. They’re the same human factors we encounter with any major technology shift.
Successful technology adoption—whether it’s AI, a new CRM, or a digital platform—requires more than picking the right tool and rolling it out. It’s about what happens next. How do you ensure your team continues to focus on the tool, finds meaningful ways to use it, and integrates it into their daily workflows? What are the barriers that keep teams from fully leveraging these tools, and how can leaders help break them down?
In this session, we’ll talk about how to navigate these challenges, inspire curiosity, and ensure your team feels supported every step of the way. You’ll hear real-world stories about what works (and what doesn’t) when helping teams integrate AI – or any new technology – into their daily lives. Together, we’ll explore how leaders can make AI not just a passing trend but a lasting and meaningful part of their organization’s DNA.
Learning Objectives:

Learn how to evaluate technology solutions, communicate their value clearly to your team, and roll them out in a way that builds trust and enthusiasm across your organization.
Discover how to avoid the “launch-it-and-forget-it” trap by creating a culture of continuous improvement, where teams regularly revisit and refine how they use new tools like AI to meet evolving goals.
Identify common obstacles—such as resistance to change, lack of training, or unclear processes—and explore strategies for breaking down these barriers to help your team fully embrace new technologies.

Speaker: Joanna Pineda from Matrix

Our sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged, informed, and inspired as you interact with individuals who have mastered the art of Empowering Change.

Increase Sponsorship Revenue with Video
2025-03-12 13:00 - 14:00 | zoom.us/j/96283401091
COURSE DESCRIPTION:
In this one-hour webinar, association leaders will discover how to leverage video to unlock new revenue streams. We’ll discover how video can add non-dues revenue around events, from pre-event promotions to in-event showcases and post-event recaps. Attendees will learn actionable strategies to drive additional revenue from existing digital, print, and year-round sponsorships by integrating video into their mix of available digital sponsorship space. This session will provide practical insights on how to offer dynamic, high-value opportunities to sponsors while enhancing member engagement.

LEARNING OBJECTIVES:
Explain how video serves as a low-lift strategy to increase revenue from exhibitors and sponsors.
Identify strategies to increase revenue for exhibitors without adding square feet to your event.
Analyze how video can provide year-round revenue for your association while increasing engagement.

To Watch this Webinar on the Media Library CLICK HERE!

Love Your Content Again: Repurposing Webinars for Ongoing Engagement
2025-03-13 11:00 - 11:30 | zoom.us/j/95639751640
Course Description:
Fall in love with your content all over again! During this webinar I will show you how to turn your existing webinars into fresh, exciting content that keeps your audience engaged and your brand shining. Learn how to repurpose your webinars into blog posts, social media gems, podcasts, and more—without the extra work!
By the end of this session, you’ll have the tools, tips, and strategies to keep your content alive and thriving, making sure it continues to deliver value long after its first date!

Learning Objectives:
Evaluate the benefits of content repurposing
Identify effective formats for repurposing
Develop a repurposing strategy

To Watch this Webinar on the Media Library CLICK HERE!
