W291: Reserve Funds – 3 Major Considerations for Management & Board Members in 2022
2022-05-19 13:00 - 14:30 (America/New_York)
In this course we will learn why it is important for organizational sustainability to establish and maintain reserves. We will learn what methodologies are best to use to determine the size of reserves that are appropriate to your organization. We will also learn about IPS and how it how it helps.

LEARNING OBJECTIVES

Learn why it is important for organizational sustainability to establish and maintain reserves.
Understand what methodologies can be used to determine the size of reserves appropriate to your organization.
Learn about IPS and how it helps.

W263: 5 Non-negotiable Web Strategies Every Association Needs in 2022 & Beyond
2022-05-19 11:00 - 12:30
It’s not enough to simply maintain the status quo online. Your association needs to innovate and lead with a digital-first web strategy. In this session, Ray van Hilst and Chris Bonney from Yoko Co will walk you through the top 5 non-negotiable web strategies associations need to be implementing today. This won’t be a blue sky, esoteric exercise in lofty ideas that aren’t realistic. This webinar will walk you through practical, easy steps to implement tomorrow to create better engagement, increase traffic, and position your website for the future.
LEARNING OBJECTIVES

Learn the simple tweaks to your website that can dramatically increase engagement
Learn what page on your website is way more important than your homepage
Learn how to create better content faster
Learn how to write web content that converts

Best of Both Worlds: Mastering Hybrid Work Environments
2022-05-18 13:00 - 14:30 | Group Internet-Based
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As we continue to adapt to the ongoing pandemic, we can count on one constant: hybrid work is here to stay.
The Great Resignation is proving that employees have little tolerance for hasty returns to our offices. Employers, too, have seen that remote work doesn’t just work—it offers measurable benefits.
Now the challenge for association leaders is this: maintaining productivity, security, and engagement as we settle into hybrid work.
Join Heinan Landa (Founder & CEO) and David Campbell (COO) of Optimal Networks for a discussion on how your organization can refine its approach to hybrid work and capitalize on the benefits that both in-office and remote work have to offer.
About Optimal Networks
Optimal Networks is a Rockville, MD-based IT company that helps associations advance their mission by way of thoughtful technology guidance and white-glove support. For three decades, clients have turned to Optimal when they are spending too much time overseeing their IT team, are worried about the security of member data, or are concerned their technology isn’t providing the flexibility that employees and members expect.

LEARNING OBJECTIVES

Learn how to engage and collaborate with members
Learn how to engage and collaborate with coworkers
Learn how to maximize productivity with both technology and thoughtful scheduling
Learn how to keep member data safe from anywhere

Grant Management Solutions: How to Automate Grants Management
2022-05-17 15:00 - 16:30 | Group Internet-Based
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This session will provide an overview of the general grant lifecycle which is typical for federal, state, and foundation related grants. It will focus on the different types of cost allocation methods that can be used to charge donors for re-imbursements. Passthrough grants or subawards to grantees will be reviewed. Throughout the session, automating processes will be an underlying theme. The goal is to highlight where manual procedures can be automated to save time and reduce errors. Finally, the session will identify key features to look for when evaluating a grants management solution.

LEARNING OBJECTIVES

Understand the typical grants life cycle – from application to close.
Identify typical grant related data elements
Specify a grant budget – typical expense categories. Enforce allowable expenses.
Classify direct and indirect costs
Formulate indirect costs – multiple options (transactional, pooling, negotiated rates)
Calculate effort reporting and certification process
Understand matching scenarios between grants

Technology Implementation Best Practices for Project Management
2022-05-17 13:00 - 14:30 | Group Internet-Based
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A successful technology implementation project depends on more than just the technology you select. It also hinges on how well your internal team partners with your chosen vendor. That partnership has to be managed – often on top of the existing full-time job that your internal project lead already has.
If that project lead is you or someone you’ll be supervising, you’ll want to attend this session to hear from Fíonta’s association and project management experts. Our panel offers strategy and advice based on their collective experience with hundreds of association technology projects. We’ll have time to answer your specific questions too!
In this session, we’ll:

Offer strategies for successful internal project management for technology projects.
Talk about how to set and reinforce realistic expectations for the project for key stakeholders/team members as an internal project team lead.
Discuss how to vet which vendor’s project management practices are the best fit for your association, and what kind of support you should expect from a qualified partner.

LEARNING OBJECTIVES

Develop a high-level plan for internal project management for technology initiatives.
Create a list of expectations from internal project stakeholders/team members.
Build criteria for evaluating which partner offers the project management expertise and methodology that best fits your team and needs.

How to Handle Difficult Conversations in the Workplace
2022-05-12 13:00 - 14:00 | Group Internet-Based
Discover the key to handling disagreements with transparency and integrity. Practice simple yet profound models for giving feedback and managing conflict. Learn how to establish safety and avoid silencing. Confidently begin to navigate being direct and kind in everything from an annual performance review to an impromptu disagreement. Interacting in a respectful yet accountable manner are key themes in this module.

LEARNING OBJECTIVES

Examine own assessments around conflict.
Learn about differing conflict styles.
Practice 3 techniques for empowering others during crucial conversations.

W250: PCI Compliance Workshop 101 for Associations
2022-05-11 13:00 - 14:30 | Group Internet-Based
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Did you know that PCI Compliance starts with your finance team. In this course you will learn best practices of Associations and non profit organizations in for implementing PCI Compliance. The course starts with a basic overview of what PCI Compliance is and what it is designed to achieve. Next we review 9 practical tips that you can implement immediately in your organization to ensure a more secure payment environment. Finally we review the Self-Assessment-Questionnaire (SAQ), and what you should know about it.

LEARNING OBJECTIVES

Gain an overview of the PCI Compliance Requirements
Learn 9 practical tips to achieve a more secure payment environment
Understand what are the annual SAQ requirements

W235: Collaboration of the Future – Telephony, Mobilization, User Experience. Where Are You Taking Your Association?
2022-05-11 11:00 - 12:30 | Group Internet-Based
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1. What are some important vendor considerations for UCaaS & Collaboration?
2. What are most relevant features and what are some benefits of having UCaaS?
3. What are some Before/After success stories of UCaaS solutions?
a. APHA
b. NCRC
c. American Academy of Otolaryngology
d. Futures Industries Association
e. National Association of Federal Credit Unions
4. What will be the hybrid work model after everyone receives Covid vaccinations?
5. What are different platforms for evaluating UCaaS? (Broadsoft, Proprietary, MetaSwicth Teams, Zoom, with end points such as Cisco, Mitel, Polycom, Yealink, Cisco, etc.)
6. What does Microsoft Teams bring to a remote working environment? Which carriers offer a true Direct Routing solution and which carriers provide a true Native Teams Experience?
7. What are the benefits of Zoom vs. the benefits of Microsoft and/or a hybrid approach?

LEARNING OBJECTIVES

This course is designed to help not-for-profits define the role of hybrid-work – in-office and remote work – in their organization and the best technology approaches to ensure security, productivity, collaboration and cost-effectiveness
You will learn about the “why” behind unified communications (UC), key features and benefits as well as the top considerations when selecting a UCaaS or collaboration platform
Finally, you will learn how to leverage Ali Niroo to help you and your organization

Operating Reserves and the Path to Sustainability – UST Education Series
2022-05-10 13:00 - 14:30 | Group Internet-Based
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We will discuss Operating Reserves and the Path to Sustainability where we will explain important core concepts related to operating reserves and connections to enhancing sustainability. Concepts covered will include strategies and goals for building operating reserves, how to construct a formal operating reserve policy for board approval and considerations for emergency and non-emergency use of operating reserves along with appropriate budget planning, messaging and reporting to your board of directors.

LEARNING OBJECTIVES

Learn the operating reserves and the path to sustainability
Learn important core concepts related to operating reserves and connections to enhancing sustainability
Learn strategies and goals for building operating reserves, how to construct a formal operating reserve policy for board approval and considerations for emergency and non-emergency use of operating reserves along with appropriate budget planning, messaging and reporting to your board of directors

B133: Revenue Growth and 6 Common E-Commerce Mistakes for Office Supply /JanSan Dealers to Avoid
2022-05-05 15:00 - 16:30 | Group Internet-Based
Join the GOPD team to learn how e-commerce can help boost your revenue and how to avoid common mistakes like not knowing your target customers, not encouraging customer feedback, and making the checkout process too complicated.
Attendees will gain a better understanding of how e-commerce can help drive their sales, prevent pitfalls, and put their customers first.

LEARNING OBJECTIVES

Understanding key areas to focus on with an E-Commerce Solution
Ways to increase your revenue through E-Commerce
Steps to an awesome E-Commerce Site

How to Increase User Engagement Through Personalization
2022-05-04 11:00 - 12:30 | Group Internet-Based
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Are you still communicating to members as segments, based on their behaviors and transactions? Or to The Market of One?
Each individual in your community, member or not, has her own set of needs that your association is trying to meet. Traditional marketing has us speaking to segments based on behaviors and transactions. And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there.
Instead of building campaigns around segments and broadcasting information, focusing on “The Market of One” connects associations and individuals by asking questions regularly over time to understand and immediately act on member needs.
See how associations are using a conversational approach to member communications – talking to “The Market of One” – to gain member insights and drive action.

LEARNING OBJECTIVES

Understand the contrast between traditional and conversational methods of member communications and develop methods for starting conversations with individual members.
Explore The Market of One, and be able to implement strategies and use cases that enable one-on-one association staff to member communications.
Gain use case campaign examples in the areas of member recruitment/renewals, event engagement, member profile building and utilize them in future strategic planning.

How to Improve Event Engagement in Organizations
2022-04-21 13:00 - 14:30 | Group Internet-Based
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The event landscape has totally changed. Many event planners are finding it challenging to reach the same levels of attendance and engagement at their live events as they did in the pre-pandemic world. That’s because event attendees’ expectations have totally changed. In today’s world, event planners must innovate and offer attendees unique, fun and memorable experiences in order to achieve the same impact. And, ensuring the engagement continues long after the event is over is paramount. With video, organizations are achieving these goals.
Join Joel Resnik, co-founder and Chief Revenue Officer at Gather Voices, Drew Holmgreen, Vice President of Brand Engagement at Meeting Professionals International, and Erica Kingler, Senior Director of Marketing from the Association for Accessible Medicines, to explore real world examples of how organizations are using authentic video content from real people to maximize the impact of their live events.

LEARNING OBJECTIVES

Summarize the process of gathering, building, and publishing user-generated content before, during and after live events.
Assess the organization’s strategic initiatives to identify areas of opportunity to include more authentic video content co-created with members who attend your events.
Design a request for user-generated video content and identify execution tactics to use at the event.

How to Get PCI Compliance For Your Business | 9 Simple Steps
2022-04-20 12:00 - 13:00 | Group Internet-Based
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In this course you will learn best practices of organizations in implementing PCI Compliance. The course starts with a basic overview of what PCI Compliance is and what it is designed to achieve. Next we review 9 practical tips that you can implement immediately in your organization to ensure a more secure payment environment. Finally we review the Self-Assessment-Questionnaire (SAQ), and what you should know about it.

LEARNING OBJECTIVES

Gain an overview of the PCI Compliance Requirements
Learn 9 practical tips to achieve a more secure payment environment
Understand what are the annual SAQ requirements

B110: Beyond DCAA Compliance - Making Your Accounting/ERP System a Tool for Growth & Scale
2022-03-31 13:00 - 14:30 | Group Internet-Based
Come learn how Microsoft Dynamics 365 can help Government Contractors improve operational efficiencies for Companies that either sell or manufacture products for the Federal Government. Hundreds of Government Contractors have relied on Microsoft Dynamics to achieve DCAA compliance as well as improved Operational and Financial processes.

LEARNING OBJECTIVES
You will learn how the Dynamics 365 solution with the GovCon365 app helps Government Contractors with the following capabilities. Presentation agenda will include:

Navigation and Personalization
Reporting
Client specific workflows
Inventory Management
Quote to Order Process
Assembly Orders and BOM’s

The Roadmap to Engagement: Using Video Strategically
2022-03-23 13:00 - 14:30 | Group Internet-Based
Is your association using video strategically?
Video is a must-have for associations to provide value and engage with their members. By lowering the cost and monetizing video, it will turn into a profit center when produced and distributed to your audience strategically.
If your association is using video strategically, then you are:

Measuring the impact of your video investments on revenue, retention and recruitment
Leveraging the data from your audience’s behavior to guide future programming
Using video as the pillar to produce audio and text and offer choice to members
Monetizing your multimedia content via sponsorship, subscription and pay per view

If your association is not checking off each item above, you want to attend this webinar as the majority of your association member interaction continues to be digital engagement.

LEARNING OBJECTIVES

The 4 steps to using video strategically iBest practices on how to use video as a pillar for your content strategy
Professional services, technology and trends for creating professional video content on a budget
How to create marketing and micro-learning content to support your webinars, events and continuing education content

How to Automate Accounts Payable For Your Business
2022-03-22 11:00 - 12:30 | Group Internet-Based
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Accounts Payable is absolutely critical to running a successful business. Accounts Payable is the last line of defense against certain types of fraud, and it holds immense responsibility to manage cash, to comply with myriad regulations, and to operate efficiently to ensure that suppliers get exactly what they are promised, on time, every time.
Even so, A/P is often under-supported by investment leaving team members with manual processes driving everyday “hair on fire” drills, paper check processes that are unchanged in decades, and little capacity to make changes — even changes with huge ROI.
In this AP Summit (1st part of a multi series Webinar) we will cover 3 main strategic areas of Accounts Payable:

Supplier Vetting and the KYS (Know Your Supplier) Standard
State of the Art in Payment Methods
AP Best Practices to Create Value

LEARNING OBJECTIVES

Understand Supplier Vetting and the KYS (Know Your Supplier) Standard
Learn about the latest State of the Art in Payment Methods
Study AP Best Practices used by other peer organizations to Create Value

Automate Accounts Payable (AP): Impact on your Organization and your Industry
2022-03-22 11:00 - 12:30 | Group Internet-Based
Accounts Payable is absolutely critical to running a successful business. Accounts Payable is the last line of defense against certain types of fraud, and it holds immense responsibility to manage cash, to comply with myriad regulations, and to operate efficiently to ensure that suppliers get exactly what they are promised, on time, every time.
Even so, A/P is often under-supported by investment leaving team members with manual processes driving everyday “hair on fire” drills, paper check processes that are unchanged in decades, and little capacity to make changes — even changes with huge ROI.
In this AP Summit (1st part of a multi series Webinar) we will cover 3 main strategic areas of Accounts Payable:

Supplier Vetting and the KYS (Know Your Supplier) Standard
State of the Art in Payment Methods
AP Best Practices to Create Value

LEARNING OBJECTIVES

Understand Supplier Vetting and the KYS (Know Your Supplier) Standard
Learn about the latest State of the Art in Payment Methods
Study AP Best Practices used by other peer organizations to Create Value

How to Increase Newsletter Engagement | Top Strategies
2022-03-17 11:00 - 12:30 | Group Internet-Based
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Many organizations still struggle with email newsletter marketing. They don’t want to send information that is out-of-date and irrelevant but lag behind in keeping their emails current. Email newsletters are a great way to share industry news with your members, but a lot has changed in the world of email. Join us and learn how to use email newsletter marketing to engage your members about current topics and industry trends, newsletter best practices, increasing engagement, curating outside content and automation.

LEARNING OBJECTIVES

Identify ways to leverage new technologies to make your email newsletter more sophisticated.
Get some useful ideas for maximizing your newsletter real estate.
Learn how to leverage the fundamentals of email engagement for your newsletter.

How to write an RFP Request for Proposal
2022-03-16 11:00 - 12:30 | Group Internet-Based
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What Criteria Should Every Merchant Services RFP Contain and Why Does it Matter?
Your credit card processing fees are a top ten-line item in your General Ledger. When releasing an RFP to evaluate new merchant service providers, knowing how the credit card industry works is crucial. Your fiduciary obligation and reputation are on the line. With compliance standards to meet, and risks to mitigate, there is much to understand. We will demystify the credit card processing flow, players, terminology, and musts to consider. You will leave feeling prepared to write your RFP and EVALUATE your perspective merchant service providers based on the criteria most important for your organization. We will evaluate how to identify the gaps in your current payments ecosystem and supply you with the questions to ask to reduce these issues in your future state.
1. Knowing What You Don’t Know
2. Terminology of the Industry and the Flow of Payments
3. Capturing Your Current State Through GAP Analysis
4. Risk Mitigation (PCI Compliance, Fraud)
5. How to Compare Pricing and Find Hidden Fees
6. Putting it All Together: Writing the RFP with Your Future State in Mind

LEARNING OBJECTIVES

To give your organization a higher level of understanding of payment processing and equip you to make the most educated/informed decision on your payment processor/merchant services selection.
To provide you with important recommendations that will assist your progress in creating an omnichannel payments ecosystem.
To create a working framework that your Association can use to effectively evaluate future Processors while taking into consideration your current business process.

Buyer's Journey Stages: Understanding Each Step of The Journey
2022-03-15 11:00 - 12:30 | Group Internet-Based
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Your marketing team constantly talks about the buyer’s journey. You’ve heard of the term – after all, you’re a “buyer” yourself and you understand the typical decision-making process. But what are they really trying to define? And more importantly, how does it generate growth in the form of new membership? Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results.

LEARNING OBJECTIVES

Understand the basic constructs and purpose the buyer’s journey serves
Identify and understand the building blocks required to build a journey
Understand how digital assets and data support strategy and development of the buyer’s journey

The Future of NFT With Business Models
2022-03-02 14:00 - 15:30 | Group Internet-Based
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You may have heard the term NFT but aren’t really clear on what it means, or how NFTs could impact your Association and members. Join us for a dynamic panel discussion touching on many aspects of NFTs and their potential impact on your organization and membership.
LEARNING OBJECTIVES

Learn what an NFT is
Become a resource to inform and educate your members looking to understand NFTs
Leverage NFTs to create added value for members
Learn how NFTs can impact content-delivering capabilities

New Website Checklist: Key Considerations for Your Next Website
2022-03-02 11:00 - 12:30 | Group Internet-Based
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There are dos and don’ts when you are planning for a new website. Far too often, associations develop and issue RFPs full of requirements that either doesn’t fit their audience’s needs or the size of their organization. There are always unknowns that should be expected, but problems start to occur when misunderstood requirements are included. This leads to bids with huge cost disparities because of massive amounts of guesswork. In this course, you will hear from Adage Technologies, who has decades of experience navigating hundreds of association and non-profit website projects, on what you need to do and what not to do so that your next website project is successful.

LEARNING OBJECTIVES

The Difference Between Content Management System vs. Content Management Frameworks vs. Digital Experience Platform
Considering a Best-of-Breed Approach to Your Technology Stack
Experienced Perspective On Building Good RFP Requirements
Properly Identifying “Big Ticket Items” and How to Budget
Understanding Buzzwords – Why Bleeding Edge Isn’t Necessarily The Right Decision

AI Content Marketing: Benefits of AI Driven Content Management
2022-02-24 11:00 - 12:30 | Group Internet-Based
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AI is delivering huge technology advances in the Content Management, Marketing Automation and Search space. We are going to discuss and demonstrate how these technologies can be put to use by your Association today. If you stay ahead of the competition you don’t have to fight them.
LEARNING OBJECTIVES
What is the dirty little secret about AI Auto-tagging content?
How AI driven Marketing Automation destroys the one-size-fits-all model
See how AI Search unifies all your content to deliver your message through any touchpoint
Learn where AI can deliver actionable insights derived from the full spectrum of your content
Adam Hostetter, CEO, FUSE Search ; Johnny Clayton, Chief Growth Officer, FUSE Search; and Frank Klassen, CEO, Brightfind

What's the Importance of Hyper-personalization in Marketing
2022-02-23 11:00 - 12:30 | Group Internet-Based
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Are you still communicating to members as segments, based on their behaviors and transactions? Or to The Market of One?
Each individual in your community, member or not, has her own set of needs that your association is trying to meet. Traditional marketing has us speaking to segments based on behaviors and transactions. And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there.

Instead of building campaigns around segments and broadcasting information, focusing on “The Market of One” connects associations and individuals by asking questions regularly over time to understand and immediately act on member needs.
See how associations are using a conversational approach to member communications – talking to “The Market of One” – to gain member insights and drive action.
LEARNING OBJECTIVES
Understand the contrast between traditional and conversational methods of member communications and develop methods for starting conversations with individual members.
Explore The Market of One, and be able to implement strategies and use cases that enable one-on-one association staff to member communications.
Gain use case campaign examples in the areas of member recruitment/renewals, event engagement, member profile building and utilize them in future strategic planning.

Hybrid Work Environments Best Practices
2022-02-17 11:00 - 12:30 | Group Internet-Based
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This course is designed to help not-for-profits define the role of hybrid-work – in-office and remote work – in their organization and the best technology approaches to ensure security, productivity, collaboration and cost-effectiveness. You will learn about the “why” behind unified communications (UC), key features and benefits as well as the top considerations when selecting a UCaaS or collaboration platform. Finally, you will learn how to leverage CNSG and Ali Niroo to help you evaluate and select the right technologies for your not-for-profit organization.
LEARNING OBJECTIVES

What is the hybrid-work model and is it the future post COVID?
What is PC-centric and why are organizations moving away from it?
What are the security implications/threats associated with remote work?
What is the best technology stack for a hybrid-work model?
What are key features and benefits of unified communications (UC)?
What are the top considerations for selecting a UCaaS platform?
Why should you consider CNSG for your UCaaS and collaboration?

How to Create a Strategic Growth Plan For Your Business
2022-02-16 13:00 - 14:30 | Group Internet-Based
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Let David Braun, CEO and founder of Capstone Strategic, a leading M&A advisory firm and author of Successful Acquisitions: A Proven Plan for Strategic Growth, guide you through the five growth options so you can find the best fit for your business. With more than 25 years of leading successful acquisitions, his real-world examples and depth of knowledge regarding the entire M&A process will help you as a company leader unlock the untapped potential in your organization and avoid the pitfall of overlooking opportunities.
LEARNING OBJECTIVES
Describe the current state of the M&A market using relevant statistics and indicators
Define the five growth options for your company
Explain why external growth (acquisitions, joint ventures, etc.) may be the best option for your company

3 Areas to Focus on for an Optimized Post-Pandemic Workplace
2022-02-10 13:00 - 14:30 | Group Internet-Based
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We all want the return to the office to be a positive experience for employees and clients. Join us to review best practices gathered from over 2,000 clients and leave with the information and tools you need to optimize your hybrid work environment!
LEARNING OBJECTIVES

Understand how to define your user identities and optimize the user experience for remote and onsite participants
Learn the key IT and network resources required to optimize user productivity at home and in the office
Get tried and true strategies to adjust your security posture for the new perimeter
Master the methodology to maximize your investment and gain organizational support

PCI Compliance Best Practices
2022-02-09 11:00 - 12:30 | Group Internet-Based
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Did you know that PCI Compliance starts with your finance team. In this course you will learn best practices of Associations and non profit organizations in for implementing PCI Compliance. The course starts with a basic overview of what PCI Compliance is and what it is designed to achieve. Next we review 9 practical tips that you can implement immediately in your organization to ensure a more secure payment environment. Finally we review the Self-Assessment-Questionnaire (SAQ), and what you should know about it.
LEARNING OBJECTIVES

Gain an overview of the PCI Compliance Requirements
Learn 9 practical tips to achieve a more secure payment environment
Understand what are the annual SAQ requirements

Important Things to Consider For a Salesforce Migration
2022-02-03 13:00 - 14:30 | Group Internet-Based
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More than ever before, associations are being challenged to do things differently. Changing demographics, competing forces, the ongoing public health crisis, and a change in the way members expect benefits and services to be delivered are all creating pressure on association leadership and staff to retain and gain members.
At the same time, many legacy Association Management Systems (AMSs) are still offering the same old technology and lack in critical areas of need. You’ve no doubt heard of Salesforce, but what can it offer to meet your organization’s needs?
In this session, we’ll:

Provide an overview of commercial AMSs built on Salesforce, a custom solution built on native Salesforce, and the associated Apps that can help you best meet your members’ needs.

Talk about what to look for in an implementation partner for a Salesforce solution and running a successful procurement process.

Discuss how you can prepare to move from a legacy system and how to set expectations with your team.

LEARNING OBJECTIVES

Learn about what Salesforce offers for the association market.
Understand what your organization should consider when evaluating Salesforce-based options and selecting an implementation partner.
Develop key steps in your game plan for moving from your legacy system.

Proven Tactics to Boost Video Engagement | Top Tactics
2022-01-27 13:00 - 14:30 | Group Internet-Based
It’s no secret: Associations that incorporate authentic video content in their strategy create more loyal communities, deliver year-round engagement, and drive critical non-dues revenue. And video is not a tool that should be reserved for your marketing and communications departments.
Join Michael Hoffman, co-founder and CEO of Gather Voices, to explore 7 campaigns from association leaders across departments from membership to continuing education to internal communications to marketing to advocacy. You’ll explore how to translate lessons learned from these cases into your own high-value video campaigns.

LEARNING OBJECTIVES

Digital engagement trends accelerating organizations’ use of video
Types of video content that maximize engagement and non-dues revenue
How to plan and develop a simple and efficient video campaign
KPIs and measurement strategies to quantify your success
