UST Education

Navigating What’s Next: Preparing Associations for the Future of Change Management
2025-09-16 11:00 - 12:00 (America/New_York) | zoom.us/j/94076393036
Course Description:
As the association and nonprofit sectors continue to evolve, organizations must be prepared to manage change not as an occasional event, but as an ongoing, strategic capability. Shifts in member expectations, advances in technology, workforce dynamics, and external pressures are redefining how associations must approach transformation. Change management is no longer a reactive process — it is a proactive, organization-wide discipline that will determine the future success of mission-driven organizations.
Join Daniel Elacqua and Christopher Maynard from Strategico Consultants for an engaging and forward-thinking discussion on the path ahead for associations. Together, they will examine emerging trends influencing change management, share insights into building resilient, adaptable organizations, and discuss how leadership, culture, and governance must evolve to support sustainable change.

Learning Objectives:
Describe the shifting dynamics that are making change management a strategic priority for associations and nonprofits.
Recognize the core elements of a “change-ready” organizational culture.
Identify common pitfalls organizations face during change initiatives and discuss approaches to avoid them.
Explore ways leadership and governance structures can better support sustainable change.
Gain awareness of practical tools and tactics that can support communication and engagement during change efforts.

To Watch this Webinar on the Media Library CLICK HERE!

Anchored in Wellness: Thriving Amidst the Complexity
2025-09-16 13:00 - 14:00 | zoom.us/j/94621347620
Course Description:
Life isn’t getting simpler. The demands are real, the roles we carry are many, and the pressure to keep it all together rarely lets up. But what if instead of waiting until we break, we built lives designed to hold us steady—before the storm hits?
This keynote is about more than managing burnout—it’s about designing a life that makes space for complexity. Anchored in Wellness invites you to step back from the noise and ask: What am I building beneath me to keep me grounded when things get hard? We’ll explore what it means to cultivate real wellbeing: not as a list of to-dos, but as a foundation you can return to. You’ll learn how to recognize early signs of strain, strengthen your support network, and take intentional steps toward a life that’s sustainable, connected, and aligned with your values.
This session isn’t focused on organizational wellness policies—it’s about you. But as we build our own wellness anchors, we naturally create healthier cultures around us. Because how we show up ripples out. When we’re grounded, we create space for others to thrive too.
Whether you’re navigating stress, craving more alignment, or ready to lead your life with intention, this keynote is a call to come home to yourself—and build something sturdy enough to anchor you through life’s complexity.

Learning Objectives:
Assess your current wellness foundation by identifying the habits, mindsets, and supports that help or hinder your ability to stay grounded during stress and complexity.
Recognize early signs of misalignment or burnout by learning to interpret physical, emotional, and behavioral indicators—before they escalate.
Develop a personal wellness strategy by selecting specific, realistic actions that align with your values and can be integrated into daily life to create long-term sustainability.
Strengthen your relational and environmental support systems by mapping key connections and intentionally investing in people and spaces that help you stay anchored.

To Watch this Webinar on the Media Library CLICK HERE!

Building a Contingency Plan for an Unexpected CEO Departure
2025-09-17 11:00 - 12:00 | zoom.us/j/94709494504
Course Description:
Nonprofit organizations face many risks that can damage an organization’s hard-earned reputation, deplete financial assets, and generally cause operational mayhem. One often-ignored risk is the possibility of an unexpected departure of the “chief staff” position (CEO, Executive Director, etc.). Organizations that have risk mitigation procedures and contingency plans in place will fare better than organizations that are caught off guard.
In this presentation we will discuss actions and tactics you can use to lower risk and key success. We will discuss how to develop a set of contingency plans and document related action steps for an unexpected CEO departure through assembling basic risk mitigation procedures and tactical applications and documenting them in a formal written contingency plan. We will also discuss the important complimentary differences between organizational succession planning and CEO transition planning. We will conclude with a discussion on appointing an interim CEO allowing for time to work through a thoughtful 10-step CEO succession and transition plan.

Learning Objectives:
Identify key considerations for effectively responding to an unexpected CEO departure.
Analyze potential risks that may arise when the CEO position is vacant and how to mitigate these risks both to operational continuity and the organization’s reputation.
Describe the essential components of a contingency plan designed to ensure smooth interim operations and communication during executive leadership transitions.
Differentiate between organizational succession planning and CEO transition planning, and explain how appointing an interim CEO supports a structured, 10-step succession and transition process.

To Watch this Webinar on the Media Library CLICK HERE!

Code of Ethics – An Association’s North Star
2025-09-17 13:00 - 14:00 | zoom.us/j/92011763405
COURSE DESCRIPTION:
A Code of Ethics articulates the values of your organization and expresses the ideal standards of ethical behavior expected of those we work with and for. As such, a well defined and articulated Code of Ethics can serve as both a governance tool and a strategic management tool. Join us for an engaging discussion on how a Code of Ethics can enhance your organization and help you to become a more effective leader, while gaining one CAE Ethics credit.

LEARNING OBJECTIVES:
Learn key ethical principles and guidance on the expected standards of behavior
Learn the basics of an Ethical Decision Making framework and ethical considerations
Learn real world applications through case study discussions

To Watch this Webinar on the Media Library CLICK HERE!

How Engagement & Technology Drove 4,000% Growth
2025-09-18 11:00 - 12:00 | zoom.us/j/94051182206
Course Description:
What does 4,000% growth look like—and more importantly, how do you achieve it in today’s fast-moving, distraction-filled world? In this powerful and energizing session, Tom Morrison, CEO of the Metal Treating Institute and Dave Will, Founder of PropFuel, will share with you the keys behind the A.L.I.V.E. framework that has propelled MTI’s 4,000% growth since 2007. Discover how a bold blend of engagement strategies, smart technology and willingness to take risk propelled MTI’s value to engage over 80% of their members into their key member touch points.

Learning Objectives:
Design value proposition that drives engagement
Apply one exercise every board should do at their next strategy session
Analyze outlying Influences impacting memberships
Identify key technologies to scale engagement in a labor shortage environment

To Watch this Webinar on the Media Library CLICK HERE!

Reacting vs. Responding: Why It Matters to Sponsorship Success
2025-09-18 13:00 - 14:00 | zoom.us/j/91384472021
Course Description:
In the dynamic world of nonprofit and association sponsorship, how you communicate with sponsors is just as critical as what you communicate. When unexpected feedback, challenging questions, or sudden requests arise, your first instinct might be to react — fast and emotionally. But learning to respond instead — with intention, confidence, and clarity — can transform those tough moments into opportunities to build trust and strengthen your partnerships.
In this engaging webinar, you’ll explore why our brains are wired to react, how to rewire your habits, and practical strategies to shift from reactive to responsive communication. Join us to develop a sponsor-centered mindset that will give your organization a powerful competitive edge.

Learning Objectives:
Understand the neuroscience behind why we tend to react under pressure — and how to consciously shift to a response mindset.
Learn and apply 7 proven strategies to move from reactive communication to intentional, trust-building responses.

Strengthen your confidence in managing tough sponsor conversations, giving you and your team a distinct advantage in sustaining and growing sponsorship relationships.

To Watch this Webinar on the Media Library CLICK HERE!

Modern Governance in Action: Strengthening Boards for Today’s Challenges
2025-09-23 11:00 - 12:00 | zoom.us/j/98629079760
Course Description:
Strong board governance is the foundation of nonprofit and association success—but it must evolve to meet current needs. This webinar will explore key governance practices that support transparency, accountability, and strategic alignment. We’ll examine core topics such as board size, term limits, and the importance of regular Bylaws review, as well as effective board member training and orientation.
In addition, we’ll address emerging issues facing boards today, including the implications of artificial intelligence on governance responsibilities and oversight, and how associations are approaching diversity, equity, and inclusion (DEI) commitments in a shifting cultural and political landscape. Participants will leave with a practical understanding of how to strengthen board structures while navigating new and complex challenges.

Learning Objectives:
Analyze the impact of board size and term limits on governance effectiveness and decision-making, and identify strategies for optimizing these factors.
Develop a framework for conducting regular Bylaws reviews to align with organizational needs and evolving legal and practical standards.
Understand the importance of board member training, orientation, and the partnership between the board and the executive director in creating a cohesive leadership team.

Evaluate emerging governance considerations related to artificial intelligence and DEI, and formulate strategies for board engagement and oversight in these evolving areas.

To Watch this Webinar on the Media Library CLICK HERE!

Leveraging AI Assistant & Agents to Enhance Staff Efficiency and Member Value
2025-09-23 13:00 - 14:00 | zoom.us/j/91424412396
Course Description:
Many association and society leaders remain hesitant to embrace AI, but ignoring it won’t make it go away – it will only put your organization behind the curve. The fact is, with the right approach, AI has the potential to save countless hours on repetitive tasks and increase the value you provide to members. Whether you’re an AI advocate or a skeptic, join this insightful session to learn how AI can streamline your operations and support (not replace) the important work you’re doing for your members. We’ll explore:

– The growth and limitations of large language models (LLMs)
– The importance of fine-tuning and retrieval augmented generation (RAG)
– Definitions and uses for AI Agents and Agentic AI
– Practical AI uses to streamline your operations and empower your staff
– How AI can help you enhance your member experience without sacrificing the personal touch

Learning Objectives:
Gain insights into the development and capabilities of LLMs, including their strengths and weaknesses in various applications.
Discover how AI can enhance efficiency and save time by automating repetitive tasks, improving operational efficiency, and freeing up staff time for more strategic initiatives.
Master strategies to leverage AI in improving member interactions and services, ensuring that the personal connection remains intact while increasing overall member value.

To Watch this Webinar on the Media Library CLICK HERE!

The Modern Audit-Ready Association
2025-09-24 11:00 - 12:00 | zoom.us/j/99637175117
Course Description:
The annual audit doesn’t have to be a stressful, time-consuming process. In this session, we’ll explore what it means for associations to be truly “audit-ready” in today’s environment. Drawing on real-world experience preparing nonprofit and association clients for their audits (and having conducted audits in a past life as well!), we’ll discuss common challenges organizations face, from reconciling revenue and grants to documenting internal controls, and share practical strategies for building strong processes throughout the year. Participants will also see how technology and modern accounting practices can streamline audit preparation, reduce risk, and create efficiencies that benefit both management and the board. You’ll leave with a roadmap to transform your audit from a once-a-year scramble into a tool that efficiently demonstrates financial health.

Learning Objectives:
Understand what it means to be “audit-ready”: Learn the key practices that reduce last-minute surprises and ensure your organization is prepared for an external audit.
Identify common audit pain points and how to prevent them: Explore areas like revenue recognition, grant reporting, deferred revenue, reconciliations, and internal controls, and how to proactively address them.
Apply practical strategies to strengthen internal controls and documentation: Gain insights into building sustainable processes for approvals, segregation of duties, and audit trail maintenance.
Leverage technology and modern accounting practices: See how tools like cloud-based accounting systems, workflow automation, and dashboards can streamline audit preparation and enhance transparency.

To Watch this Webinar on the Media Library CLICK HERE!

Future-Ready Associations: Navigating Today’s Defining Trends
2025-09-24 13:00 - 14:00 | zoom.us/j/96256331491
Course Description:
Join us for an insightful webinar unpacking the four critical trends transforming how associations operate, engage members, and deliver value. Backed by findings from McKinley Advisors’ latest Trends Survey of 114 association executives, this session will reveal how successful organizations are adapting to meet the moment and staying ahead of the curve.
We’ll explore:
AI & Technological Transformation: Embracing innovation without losing focus
Workforce Challenges: Responding to evolving expectations and talent needs
Regulatory Complexity & Political Uncertainty: Navigating risk and opportunity
Shifting Business Conditions: Repositioning for resilience and relevance
Discover how to turn disruption into opportunity for your association and the members you serve.

Learning Objectives:
Apply proven approaches for tackling today’s biggest challenges
Recognize what’s top of mind for association leaders
Use tools to align your strategy with the realities of a rapidly changing environment

To Watch this Webinar on the Media Library CLICK HERE!

Building Bridges: The Power of Mentorship
2025-09-25 11:00 - 12:00 | zoom.us/j/92517675709
Course Description:
Join Sam Bush and Lauren Castloo for an engaging discussion on the impact of mentorship. This session explores the mentor-mentee journey from multiple perspectives: Sam’s transition from mentee to mentor, and Lauren’s experience being mentored by Sam.
Discover actionable strategies for fostering impactful mentorship, building professional connections, and driving career growth. Attendees will gain insights on navigating challenges, enhancing skills, and creating a supportive network.

Learning Objectives:
Explore actionable strategies for fostering impactful mentorship to support career growth.
Learn how to build meaningful professional connections that enhance skills and create long-term opportunities.
Gain insights on navigating mentorship challenges and creating a supportive network for personal and professional development.

This event is eligible for CPE/CAE credit

To Watch this Webinar on the Media Library CLICK HERE!

AI Stewardship: What Association Boards Must Know
2025-09-25 13:00 - 14:30 | zoom.us/j/93235195255
Course Description:
Fiduciary responsibility and the duty of foresight require boards to operate at the center of their associations’ AI decision-making.
Artificial intelligence (AI) is the most perilous technology paradigm associations have considered for adoption in their history. Not only does AI create myriad significant risks for our community’s organizations, it is inflicting daily harm on human beings, including current association stakeholders. If boards agree to AI use in their associations, they must fulfill their obligations for building robust AI governance and sustaining vigilant AI stewardship to create the conditions for ethical, purposeful and responsible AI adoption. Given everything we know about AI today and in the years ahead, this is the only defensible pathway forward.
This session is a high-stakes briefing for association board directors/officers, chief staff executives/CXOs, and other association community contributors on what is required of our community, its organizations, and their stewards and decision-makers with respect to AI adoption.

Learning Objectives:
Understand the most critical issues in AI development and diffusion over the next 12-18 months.
Explain the full range of risks and harms created by AI technologies today and their implications for association stakeholders.
Focus organizational attention on creating the conditions for ethical, purposeful, and responsible AI adoption.
Collaborate with other association contributors to begin building robust AI governance and sustainable board AI stewardship.

To Watch this Webinar on the Media Library CLICK HERE!

A Critical Point: Mental Health for Association CEOs
2025-09-30 13:00 - 14:00 | zoom.us/j/94235084640
Course Description:
Leading an association can be deeply rewarding—yet as a chief staff executive, the physical and emotional demands often come at great personal cost. Drawing on insights from a recent survey of nearly 150 CSEs, this webinar uncovers stark realities: 85% report negative impacts on their health, 60% struggle with sleep, and nearly one in five have experienced workplace-related mental health challenges. This practical session blends data with real-world strategies for building healthier work habits, establishing boundaries, nurturing board awareness, and reshaping governance culture—empowering association CEOs and CSEs to lead sustainably while modeling well-being for their entire organization.

Learning Objectives:
Interpret the data — Describe the prevalence and impact of stress, burnout, sleep issues, and physical strain among C-suite executives.
Set and maintain healthy boundaries — Apply strategies to protect work–life integration, even within demanding board and stakeholder environments.
Engage boards and governance — Advocate effectively for supportive governance structures and policies that embed executive well-being.
Normalize well-being conversations — Use language and forums to destigmatize mental health in the executive suite.
Implement practical habits and systems — Identify at least three individual and organizational tactics—from peer networks, sabbaticals, to sleep hygiene—that reinforce sustainable leadership.

To Watch this Webinar on the Media Library CLICK HERE!

Video Relationship Management: The New Era of Connection and Engagement
2025-09-30 15:00 - 16:00 | zoom.us/j/91766849004
Course Description:
In a world where inboxes are full and audiences are tuning out, how do you break through? This session introduces Video Relationship Management (VRM), a category pioneered to restore trust and attention through authentic, scalable video. We’ll unpack the principles of VRM, which include video at the core, co-creation over control, lifecycle integration, and systemized scalability—and why they matter now more than ever. Using ASAE’s adoption of VRM as a case study, you’ll see firsthand how associations can elevate member voices, extend event impact, and create lasting connections. Walk away with practical strategies and inspiration to reimagine how your organization builds relationships in the age of distraction.

Learning Objectives:
By the end of this session, participants will be able to:
Define Video Relationship Management (VRM): Understand what VRM is, how it differs from traditional video strategies, and why it represents a new category of engagement.
Recognize the Value of Authentic Video: Learn how co-created, human-centered video outperforms scripted or outsourced production in building trust and driving measurable results.
See Lifecycle Integration in Practice: Explore how VRM can power engagement across the entire relationship journey—from welcome to renewal, pre-event buzz to post-event legacy.
Evaluate a Real Case Study: Gain insights from how ASAE has implemented VRM to amplify member voices, boost engagement, and set a new standard for association storytelling.
Apply Key Takeaways to Their Own Organization: Identify opportunities to activate VRM principles immediately, regardless of budget or staff size.

To Watch this Webinar on the Media Library CLICK HERE!

The Power of PsyCap
2025-10-01 11:00 - 12:00 | zoom.us/j/96088380653
Course Description:
Discover how Psychological Capital (PsyCap)—hope, efficacy, resilience, and optimism—can transform the volunteer experience and strengthen organizational impact. Grounded in research, this session explores how cultivating PsyCap among volunteers leads to higher satisfaction, deeper engagement, and stronger retention. Attendees will gain actionable insights and practical strategies to foster a thriving volunteer culture, backed by data and real-world application.

Learning Objectives:
Define the core components of Psychological Capital (PsyCap) and explain their relevance to volunteer motivation, satisfaction, and retention.
Identify practical tools for fostering a strengths-based volunteer culture that builds resilience and optimism across teams.
Evaluate the impact of PsyCap-focused engagement efforts on volunteer performance, satisfaction, and organizational alignment.
Design volunteer engagement initiatives that integrate PsyCap principles to support long-term organizational goals.

To Watch this Webinar on the Media Library CLICK HERE!

U-Turn: From Outstanding to Standing Out in a Competitive Marketplace
2025-10-01 13:00 - 14:00 | zoom.us/j/92295206137
Course Description:
Winning organizations market the problem, not just the solution. And members and prospects will believe that the organization BEST able to articulate their problem is the one best positioned to provide the best solution. So don’t fall in love with your solutions (your publications, conferences, education, advocacy efforts, etc.); rather, fall in love with the PROBLEM your association solves by making a U-Turn.

Learning Objectives:
Explain why quality and service excellence are no longer differentiators; they’re core expectations
Explain why a difference of KIND always beats a difference of DEGREE
Analyze your association’s core value proposition to determine what it is truly offering members.
Demonstrate how to speak relationally to your members rather than transactionally

To Watch this Webinar on the Media Library CLICK HERE!

The Psychology of AI Adoption
2025-10-02 11:00 - 12:00 | zoom.us/j/95048450786
Course Description:
In this session, participants will explore the future of AI implementation through both a strategic and psychological lens. The presentation begins by outlining emerging expectations for AI use across industries, setting the stage for thoughtful adoption. Attendees will then dive into foundational psychological principles that shape how humans adopt technology like AI. Finally, the session connects these insights to practical outcomes: how understanding value exchange and experience design fosters stronger collaboration, accelerates adoption, and unlocks sustainable value from AI technologies.

Learning Objectives:
Identify emerging expectations for AI implementation and use.
Explain the psychological principles essential to AI value-creation.
Analyze how these principles lead to AI adoption and collaboration.

To Watch this Webinar on the Media Library CLICK HERE!

Beyond the Coffee Break: 7 Ways to Spark Real Engagement at Events
2025-10-02 13:00 - 14:00 | zoom.us/j/95684606796
Course Description:

Events often leave engagement to chance rather than planning for it — even though the engagement side of an event may account for half of its success! This hands-on session introduces seven practical, replicable tactics to increase engagement and make networking more meaningful at association conferences, chapter meetings, expos, and more. Whether you’re planning a major annual meeting or a local member gathering, you’ll learn how to go beyond the usual coffee breaks and receptions to build stronger connections, build community, and ensure people leave feeling it was worth their time. You’ll try out these techniques during the workshop and walk away ready to apply them at your next event.

Learning Objectives:

Identify common limitations of traditional event networking formats such as coffee breaks and receptions

Describe seven practical tactics to enhance engagement at association events of all sizes.

Demonstrate selected engagement techniques during the session to increase attendee interaction and connection.

Be able to implement engagement strategies that build community and increase perceived value at future events

To Watch this Webinar on the Media Library CLICK HERE!

From Tourists to Townspeople: Turning Newcomers Into Belongers
2025-10-07 11:00 - 12:00 | zoom.us/j/94923953417
Course Description:
Why do people join your association—and what truly makes them stay?
In this fun, strategy-rich webinar, we’ll explore how members evolve from curious “tourists” to committed “townspeople” and how associations can guide that journey with intentional community-building and digital engagement. Inspired by the game Catan, we’ll show how to use your marketing strategy as the roadmap to foster identity, connection, and long-term belonging. Because membership isn’t just about transactions—it’s about transformation.

Learning Objectives:
Define the three stages of member engagement—Tourist, Settler, and Townsperson—and identify the key motivations and risks at each phase.
Apply marketing and digital strategies tailored to each member type, including segmentation, automation, and personalized content.
Design a member experience that fosters belonging through identity-based storytelling, feedback loops, and progression pathways.

To Watch this Webinar on the Media Library CLICK HERE!

The Association Playbook for the AI Powered Web: Making Your Website Work Smarter
2025-10-07 13:00 - 14:00 | zoom.us/j/99194815364
Course Description:
AI is transforming how people find and interact with information, but it won’t magically fix your website.
Join us as we cover the essential steps associations need to thrive on the AI-powered web. From building a strategy and structuring content to implementing schema, benchmarking performance, and answering your audience’s biggest questions, you’ll leave with a clear playbook for a smarter website.

Learning Objectives:
Explain the strategic foundation for an AI-ready website.
Apply methods to identify, create, and structure content for maximum visibility.
Develop a practical playbook for implementation, measurement, and growth

To Watch this Webinar on the Media Library CLICK HERE!

The 4 Secrets of Increased Employee Retention & Engagement: Attraction, Attention, Appreciation & Application
2025-10-08 11:00 - 12:00 | zoom.us/j/98160895432
Course Description:
Participants will learn about the power of the Attraction, Attention, Appreciation as the basis for creating a positive workplace culture that creates sustainable success, while increasing engagement and retention through practical Application of the 3 A’s.

Learning Objectives:
Describe how Attraction, Attention, and Appreciation shape a thriving workplace culture.
Identify ways the 3 A’s boost employee engagement and retention.
Apply the 4 A’s framework to address real workplace challenges.
Create a simple plan to sustain success through intentional Application.

To Watch this Webinar on the Media Library CLICK HERE!

Call 9-1-1 My Organization Is in Crisis
2025-10-08 13:00 - 14:00 | zoom.us/j/92779407897
Course Description:
A racist magazine cover, a C-level staff member sexually harassing colleagues, an abusive board member…
It isn’t IF your association will experience a crisis, it’s WHEN. Join Sheri Singer, an award winning crisis expert to learn how to prepare for a crisis, endure it, and emerge with your organization’s reputation intact.
Participants will learn how to prepare for a crisis, understand the elements in a crisis plan, know how to assemble a Rapid Response© Team, and identify the three crisis phases. Scenario crisis planning also will be discussed. Following this lively discussion, participant will walk away feeling more confident about how their organization can ensure a crisis successfully.

Learning Objectives:
Know the critical need to write and update a crisis communication plan.
Understand how to create and leverage a Rapid Response© Team.
Identify the three phases of a crisis and how to direct your efforts toward the most important one.
Identify potential crisis scenarios and know the first steps to take in those scenarios with your association’s reputation intact.

To Watch this Webinar on the Media Library CLICK HERE!

Simplify Your Tech Stack: How Zapier Can Supercharge Productivity, Create Hands-Free Workflows, and Save Your Staff a Ton of Time
2025-10-09 13:00 - 14:00 | zoom.us/j/91965105223
Course Description:
Most associations didn’t build their tech stack overnight. It grew over time with one platform here, one workaround there until you found yourself juggling disconnected systems, clunky processes, and missed opportunities.
This fast-paced, practical webinar offers a new path forward.
We will showcase how Zapier’s automation and AI capabilities paired with your existing AMS can unlock a more intelligent, integrated, and efficient way of working. No custom development. No massive overhaul. Just smart connections and real-world results. Whether you’re tackling member engagement, data hygiene, or operational workflows, this session is designed to help you take the friction out of your technology.
What We Will Cover:
The Power of Connection
Learn how connecting your day-to-day tools to your AMS through Zapier can create a unified ecosystem that speaks the same language without a single line of code.
Automation That Actually Saves Time
See how no-code automations can reduce manual tasks, eliminate redundancy, and give your team back the bandwidth they need to focus on strategy and service.
Real Use Cases That Remove Bottlenecks
From automating event workflows to streamlining chapter management, you’ll leave with tangible examples of how associations are already using this to simplify operations.
A Glimpse Into What’s Next
Explore what’s emerging from AI-powered workflows to predictive automations and how your AMS can be the launchpad for a smarter, more scalable tech stack.

Learning Objectives:
Demonstrate how to connect your AMS to everyday tools using Zapier without coding or custom development.
Identify opportunities to automate manual tasks and reduce operational friction through no-code workflows.
Analyze real-world examples of how associations are using automation to improve efficiency in areas like events, chapters, and member engagement.
Evaluate emerging AI-powered automations and how they can extend the capabilities of your AMS for future scalability.

To Watch this Webinar on the Media Library CLICK HERE!

The Fast Followers Approach to Implementing Effective Technology Systems
2025-10-14 11:00 - 12:00 | zoom.us/j/94558535651
Course Description:
Small to medium businesses (SMBs) are heavily dependent on technology but often struggle with knowing how to effectively evaluate and decide which technology tools to implement for their business. You’ll learn best practices to make informed decisions so you don’t waste time and money on technology that doesn’t improve your business outcomes.

Learning Objectives:
Understand common reasons SMBs make unwise technology investments
Apply recommendations to improve decision-making on technology investments
Apply 3 key questions to ask before making your next technology purchase

To Watch this Webinar on the Media Library CLICK HERE!

AI, SEO, and YouTube: A New Playbook for Events and Associations
2025-10-15 13:00 - 14:00 | zoom.us/j/98484543839
Course Description:
Search is changing fast. With AI engines like Google’s AI Overviews, ChatGPT, and Perplexity now delivering answers directly, traditional SEO is losing its impact. The sources AI trusts most are not your website, but platforms like Wikipedia, Reddit, and YouTube.
For associations and event professionals, this shift is both a challenge and an opportunity. YouTube has become one of the most frequently cited sources in AI-generated search results — and it’s the one platform your organization can directly control.
In this session, we’ll explore how AI is reshaping search, why video has become central to visibility, and how every organization can re-think YouTube as a strategic priority. You’ll leave with a quick start guide to launch or revamp your event or association’s YouTube channel and ensure your expertise shows up in AI search results.

Learning Objectives:
Understand the AI shift in search — why Google, ChatGPT, and other AI platforms are reducing clicks to traditional websites and what this means for SEO.
Identify the “Big Three” platforms AI relies on (Wikipedia, Reddit, YouTube) and why YouTube is the most actionable for events and associations.
Recognize the role of video in AI visibility — how short, structured video clips are increasingly cited in AI answers.
Develop a YouTube strategy for your organization — including pre-event, during-event, and post-event video opportunities.
Apply a practical quick start guide to either launch a new YouTube channel or optimize an existing one for search and AI discovery.

To Watch this Webinar on the Media Library CLICK HERE!

Content: A Foundational Element of Member Value
2025-10-16 13:00 - 14:00 | zoom.us/j/99911571039
Course Description:
This webinar is the second installment in our four-part Foundational Elements of Member Value series. The content chapter gives associations the blueprints to transform from a high-lift, reactionary content model to a well-oiled engine that pumps out member value and builds its own continuous momentum.
Check out the other chapters in the Foundational Elements of Member Value series.
Chapter One: The New Foundation of Member Value: Content, Experience and Revenue (aired August 21, 2025)
Chapter Two: Content: A Foundational Element of Member Value (airing October 16, 2025)
Chapter Three: Experience: A Foundational Element of Member Value (coming soon)
Chapter Four: Revenue: A Foundational Element of Member Value (coming soon)

Learning Objectives:
Identify and leverage sources of content for output that’s higher volume and better quality at a lower spend.
Develop a framework for what formats and topics your members and sponsors actually want.
Build systems that ensure you deliver value at a cadence your members will look forward to that allows room to respond to current events.

To Watch this Webinar on the Media Library CLICK HERE!

Practical Ways to Get Started with AI Today
2025-10-21 13:00 - 14:00 | zoom.us/j/92670951687
Course Description:
Are you intrigued by the promise of artificial intelligence but unsure where to begin? Whether you’re leading an association, managing a marketing team, or simply looking to drive innovation inside your organization, the time to start with AI is now—and it doesn’t require a technical background or a massive budget.
In this practical and action-oriented session, Erica Salm Rench from Sidecar.ai will walk you through a no-jargon-needed roadmap to begin leveraging AI today. Drawing on real-world examples from associations, nonprofits, and small teams, she’ll break down how leaders can adopt AI tools to save time, enhance member experiences, and unlock new levels of creativity and productivity.

Learning Objectives:
Identify high-impact, low-effort AI tools you can use immediately to streamline marketing, communication, and administrative workflows.
Develop a simple, repeatable framework for evaluating and implementing AI tools that align with your organization’s goals and values.
Build team confidence and momentum by using real examples and quick wins to foster a culture of experimentation with AI.

To Watch this Webinar on the Media Library CLICK HERE!

Building Your Leadership Brand
2025-10-22 11:00 - 12:00 | zoom.us/j/99557868214
Course Description:
Building a leadership brand is essential for distinguishing yourself in a competitive landscape, as it reflects your unique strengths, values, and vision. To develop a strong leadership brand, focus on three key takeaways: first, identify your core value proposition by understanding what sets you apart from other leaders and aligning your capabilities with organizational needs; second, demonstrate consistent authenticity by ensuring your actions align with your stated values to build trust; and third, emphasize measurable impact by connecting your leadership style to tangible results and continuously evolving based on feedback. Ultimately, your leadership brand is a dynamic representation of your professional journey and a promise of the unique value you bring to your team and organization.

Learning Objectives:
Articulate your core value proposition: identify your unique strengths, understand what differentiates you from other leaders, align your personal capabilities with organizational needs
Exhibit consistent authenticity: ensure your actions match your stated values; build trust through predictable, genuine behavior; let your true leadership style shine through
Drive measurable impact: connect your leadership approach to tangible results; show how your brand drives organizational success; continuously evolve based on feedback and performance

To Watch this Webinar on the Media Library CLICK HERE!

AI in Practice: Strategy, Pitfalls, and the Tools to De-Risk Adoption
2025-10-22 13:00 - 14:00 | zoom.us/j/97517848561
Course Description:
Artificial intelligence is no longer optional — but adopting it without a plan can introduce costly risks. This session explores how associations and organizations can develop a practical AI strategy that balances innovation with safeguards. We’ll examine common missteps, highlight milestones for a thoughtful rollout, and share proven tactics and tools to de-risk adoption. You’ll leave with a clearer path to implementing AI responsibly and effectively in your own organization.

Learning Objectives:
Explain why “not using it” is not a viable (or secure) AI strategy.
Analyze common implementation missteps that cost organizations time and money.
Outline the key milestones in a thoughtful AI roll-out.
Evaluate tactics and toolsets to consider for your own AI journey.

To Watch this Webinar on the Media Library CLICK HERE!

Combating the Increase of Cyber and Fraud Threats
2025-10-28 11:00 - 12:00 | zoom.us/j/98668445229
Course Description:
Fraud is on the rise and impacts organizations worldwide, regardless of size, mission, or revenue. Changes in the control environment, implementation of new technologies, and hybrid workforces have contributed to an increase in the opportunity to commit fraud at all levels and statistics show perpetrators are seizing these opportunities. This course will educate participants on fraud and cyber risks and provide actionable strategies for risk mitigation.

Learning Objectives:
Analyze the current risk environment, top forecasted risks, and emerging risks.
Identify top schemes being utilized to commit fraud for the purpose of implementing practices to mitigate risk and perform continuous monitoring throughout the year.
Evaluate cybersecurity tools and tactics to develop an effective fraud mitigation strategy.
Utilize data analytics in preventing and detecting fraudulent activity to provide participants with mechanisms they can implement at their own organizations.

To Watch this Webinar on the Media Library CLICK HERE!
