UST Education

B199: 3/3 The Conference is Over. It’s Time for Thoughtful Follow-Up.
2023-11-14 15:00 - 16:00 (America/New_York) | https://zoom.us/j/95689237195
COURSE DESCRIPTION:
The close of a conference doesn’t signal the end; it’s merely the beginning of the next critical phase. This session delves into the importance and nuances of effective post-conference engagement.

LEARNING OBJECTIVES:
We’ll guide you through:

Crafting meaningful follow-ups
Discuss new found connections with sales and marketing
Converting short and long-term opportunities into tangible outcomes
Set a roadmap for sustained relationship-building
Deploy multi-touch account-based follow-up strategies

In case you missed it:
Visit our Media Library to view Part 1: What to do Before the Conference. Let’s Recoup Your Investment.
Visit our Media Library to view Part 2: You’ve Arrived at the Conference. It’s Time to Amp it Up

To Watch this Webinar on the Media Library CLICK HERE!

M345: The Pitfalls of Cybersecurity for Nonprofits
2023-11-15 11:00 - 12:00 | https://zoom.us/j/93640959827
COURSE DESCRIPTION:
The session will cover the common cybersecurity threats that Nonprofits experience everyday while working online. We will discuss how to identify threats, how to prevent them, and how to recover from a malicious attack.

LEARNING OBJECTIVES:
– Identify: Recognize the unique risks of cybersecurity for nonprofits
– Prevent: Protection methods and strategies
– Restore: Steps to take if impacted by an attack

To Watch this Webinar on the Media Library CLICK HERE!

W399: Member Engagement is an Art and a Science. Do Both!
2023-11-15 13:00 - 14:00 | https://zoom.us/j/92751206769
COURSE DESCRIPTION:
If you’ve ever tried to engage members or get them to act and it didn’t work, you’re not alone. The key is, don’t keep doing it and expect different results! In this interactive session, put on your scientist hat to explore experiments to you can do to determine what engagement strategies work. Then use your right brain to create and test new ways of communicating that improve your membership, renewal and general member engagement results.

LEARNING OBJECTIVES:
• Learn how to get personalized feedback to determine the best engagement strategies for your organization
• Learn how to acquire an understanding of how to use both analytics and creativity to boost member engagement
• Learn how to leverage insights from experiments to design effective communication pieces
• Learn how to save time and resources by avoiding ineffective methods or engaging members in the wrong ways

To Watch this Webinar on the Media Library CLICK HERE!

W424: Marketing AI in Action!
2023-11-15 15:00 - 16:00 | https://zoom.us/j/92392589438
COURSE DESCRIPTION:
Are you thinking about implementing AI but have no idea where to start? Are you a marketer who is ready to digitally transform your organization’s strategy?
In this session, participants will learn about easy-to-use AI tools they can begin experimenting with right away at their organizations, which are specific to the marketing, membership, and communications functions.

In this session, we will be dive deep into AI marketing tools, such as:

• SEO / search optimization tools that use NLP for semantic-powered inline optimization as well as search volume recommendations

• Email tools that leverage AI for content recommendation and send time optimization

• Content generation and inline editing tools

• Image and other content generation tools

• AI-powered audio editing tools.

LEARNING OBJECTIVES:

– Get a comprehensive understanding of the present Marketing Artificial Intelligence landscape.
– Learn easy-to-learn marketing AI tools you can use right away to optimize your marketing strategy and see results.
– Discover simple Marketing AI experiments to enhance your processes and make your life easier.

To Watch this Webinar on the Media Library CLICK HERE!

W465: Cybersecurity and Digital Defense
2023-11-16 11:00 - 12:00 | https://zoom.us/j/93736776504
COURSE DESCRIPTION:
Are you ready to take your cybersecurity defenses to the next level? Stay ahead of the game with actionable insights from leading industry experts, empowering you to safeguard your digital assets and protect your organization from ever-evolving cyber threats.

LEARNING OBJECTIVES:
1. **Threat Landscape Analysis:** Gain a deep understanding of the current cyber threat landscape and the business environment. Explore the latest trends, attack vectors, and tactics cybercriminals utilize to exploit vulnerabilities.
2. **Best Practices for Cyber Defense:** Arm yourself with battle-tested cybersecurity best practices. From robust password policies to effective incident response strategies, you’ll discover the essential steps to secure your organization.
3. **Data Protection Strategies:** Your data is one of your most valuable assets. Learn how to fortify its defenses and prevent data breaches, leaks, and unauthorized access.
4. **Cloud Security Excellence:** Embrace the cloud with confidence. Learn key security measures you need to adopt to protect your cloud infrastructure and data.
6. **AI and Machine Learning in Cybersecurity:** Explore the role of Artificial Intelligence and Machine Learning in bolstering your cybersecurity posture. Uncover how these technologies can be harnessed to detect and thwart threats effectively.
7. **Cybersecurity Elevator Pitch** Ensure you are fully prepared to respond to an audit or executive inquiries on your security strategy.

Cybersecurity Market Insights & Decision Guide 2023

To Watch this Webinar on the Media Library CLICK HERE!

B177: Future of Work Anywhere
2023-11-16 13:00 - 14:00 | https://zoom.us/j/99698284374
COURSE DESCRIPTION:
This course is designed to help not-for-profits define the role of hybrid-work – in-office and remote work – in their organization and the best technology approaches to ensure security, productivity, collaboration and cost-effectiveness. You will learn about the “why” behind unified communications (UC), key features and benefits as well as the top considerations when selecting a UCaaS or collaboration platform. Finally, you will learn how to leverage Bridgepointe and Ali Niroo to help you evaluate and select the right technologies for your not-for-profit organization.

LEARNING OBJECTIVES:

– What is the hybrid-work model and is it the future post COVID?
– What is PC-centric and why are organizations moving away from it?
– What are the security implications/threats associated with remote work?
– What is the best technology stack for a hybrid-work model?
– What are key features and benefits of unified communications (UC)?
– What are the top considerations for selecting a UCaaS platform?
– Why should you consider Bridgepointe for your UCaaS and collaboration?

To Watch this Webinar on the Media Library CLICK HERE!

C356: Sending Emails in Business Central 101
2023-11-16 15:00 - 15:30 | zoom.us/j/92250407323
COURSE DESCRIPTION:
Are you tired of toggling between programs trying to collect the information you need to send emails? Eliminate the back and forth with your Outlook client and Business Central by leveraging the new email functionality available inside your BC system.
We rely heavily on email to send important information and documents, such as sales orders, purchase orders, and invoices. But did you know Business Central system admins can connect one or more email accounts, letting you send documents without opening an email app? You can compose each message individually with essential formatting tools, such as fonts, styles, colors, and so on, and add attachments of up to 100 MB. Additionally, report layouts enable administrators to include only the critical information from documents.

LEARNING OBJECTIVES:
We will review how to set up accounts.
Compose and send email messages.
Attach documents, assign scenarios, send sales documents, and check the outbox and sent emails within Business Central.

W461: Why Futures-Thinking Helps Leaders Make Better Decisions Today
2023-11-30 11:00 - 12:00 | https://zoom.us/j/93919985951
COURSE DESCRIPTION:
How can you and your volunteer leaders best prepare for ongoing environmental ambiguity and unexpected developments? By constantly scanning for weak signals and adopting a future-oriented mindset. Hear from four experienced association executives who have benefited from embracing and integrating futures-thinking throughout their associations. This wide-ranging conversation will cover key points such as how to proactively lead your board and staff colleagues toward a futures mindset; the power and importance of creating a future-focused organizational culture, overcoming resistance to change, and much more!

LEARNING OBJECTIVES:

– Learn how you and your volunteer leaders can best prepare for environmental ambiguity and unexpected developments.
– Learn how to proactively lead your board toward a futures mindset.
– Learn the power and importance of scenario planning.
– Learn about contingency planning and risk mitigation; and much more!

To Watch this Webinar on the Media Library CLICK HERE!

M322: Roles, Permissions, and User Group Personalization- Tailored to your Business
2023-11-30 13:00 - 14:00 | https://zoom.us/j/91578145636
COURSE DESCRIPTION:
In this session you will learn to create personalized experiences for your team members based on their role in the organization using D365 Business Central.

LEARNING OBJECTIVES:

– Role-Based Customization: Develop the skills necessary to customize and tailor the D365 Business Central environment to match the specific roles and responsibilities of your team members.
– Personalized Role Centers: Learn to create personalized role centers, providing team members with quick access to the information and tools they need to excel in their roles.
– Data Security: Explore strategies for setting up data security measures within D365 Business Central, ensuring that team members have access only to the information relevant to their roles.
– Workflow Automation: Discover how to design and automate workflows that align with the tasks and responsibilities of different team members, streamlining processes and increasing efficiency.

To Watch this Webinar on the Media Library CLICK HERE!

W459: How to Engage, Communicate, and Get More Out of Your Nonprofit Board Members
2023-12-04 13:00 - 14:00 | https://zoom.us/j/99905779596
COURSE DESCRIPTION:
Serving on a nonprofit organization’s Board of Directors can be a rewarding and often life-changing experience. Senior management for nonprofit organizations needs to be more active helping their Board members to learn how to be more effective during their Board service term helping Board members find and align their passion and capacity to serve while meeting the needs and expectations of the nonprofit organization they will represent. We will discuss three specific aspects of the Board member lifecycle:

New Board Member Planning and Preparation
Pathways to Effective Continuing Board Leadership
Past Presidents and Retiring Board Members Can Be a Powerful Resource or a Missed Opportunity

LEARNING OBJECTIVES:

– Learn about how to help new Board members to get off to a faster start and quickly learn how to be more effective during their first year of Board service.
– How to take a proactive approach to help Board members to find a pathway for continuing their Board leadership roles and find leadership styles that meet their skills and time constraints.
– We will discuss different tactics for how to optimize and consider continued using and finding interactive opportunities to use retiring Board members especially Past Presidents (Past Board Chairs) in a manner that brings enjoyment to the individual while helping the organization and not getting in the way of the current seated Board of directors.

Resources and Source Articles and Two Series from the SE4N Website

New Board Member Planning and Preparation

Serving on a nonprofit organization’s Board of Directors can be a rewarding and often life-changing experience. The first year of Board service will set the stage for the remainder of your time on the Board and directly affect opportunities for engagement, impact, visibility, quality of experience, and advancement.
This 4-part series aims to help new Board members set basic goals and develop realistic expectations for success during this critical early stage of their Board tenure.

Pathways to Effective Board Leadership Series

To be an effective Board member you must consider how your own passion and capacity to serve align with the needs and expectations of the nonprofit organization you will represent.
This 4-part series will help you assess and choose the leadership path that is best aligned to the organization as well as yourself, so that you will be in a position to complete your Board service without regrets or second guesses.

Past Presidents Can Be a Powerful Resource or a Missed Opportunity

I have looked at many lists of Past Presidents for nonprofit organizations and been amazed by the roster of names, but I am often disappointed at how many Past Presidents have become lost connections. High performing nonprofits keep their Past Presidents engaged and connected with meaningful active roles that are thoughtful and strategic.
The position of President or Board Chair is usually short-term however the title of Past President lasts a lifetime. We can learn from the organizations that put a high value on this important resource and have worked to maintain a long-term connection with their Past Presidents. Common themes and tactics used include a strong emphasis on continuing service, active use of their knowledge, support and network, and amplification of their voice as spokespersons and ambassadors.
Continuing service is a key point of emphasis. Organizations need to develop guidelines for active continuing engagement of Presidents after their terms expire and/or following completion of their term as Immediate Past President. Engagement must be active and regular, driving home the point that Past Presidents will have a meaningful continuing service role. These roles can be divided into two categories: ceremonial roles and specific functions.

To Watch this Webinar on the Media Library CLICK HERE!

W470: Common Audit Findings, the Internal Control Issues Behind Them, and How to Respond
2023-12-05 11:00 - 12:00 | https://zoom.us/j/91232747799
COURSE DESCRIPTION:
Nobody likes receiving findings during their audit, and *most* auditors don’t take pleasure in delivering them. In this session we’ll discuss audit findings such as absent documentation, errors in the financial closing process, and common accounting errors within nonprofit organizations. We’ll also explore the internal control issues that lie beneath the surface and give rise to audit findings. Finally, we’ll plot a course for responding to and reducing recurrences of findings during your audit. Nobody can guarantee a “clean audit”, but we’ll work together in this session to build a framework for continuous improvement and oversight that will strengthen your organization’s internal controls.

LEARNING OBJECTIVES:

– Learn about common audit findings for nonprofit organizations.
– Learn what an auditor looks for when assessing internal controls.
– Learn how to use a response to audit findings as a springboard for implementing improvements.

To Watch this Webinar on the Media Library CLICK HERE!

W436: Understanding Unrelated Business Income
2023-12-05 13:00 - 14:00 | https://zoom.us/j/95924453701
COURSE DESCRIPTION:
Many tax-exempt organizations are surprised to learn that they may have a tax liability due to certain business activities. This session will provide a survey-level view of the tax on unrelated business income (UBI), and how it relates to tax exempt organizations. We will explore the legislative, judicial, and regulatory history of UBI to develop a better understanding of how UBI fits into the tax-exempt sector, and in the process explore strategies to reduce the tax impact to your organization. Soon!

LEARNING OBJECTIVES:

– Understand the conceptual history of the tax on unrelated business income
– Learn about the various types of UBI, and how to identify potential sources of UBI in your organization
– Discover strategies to accurately report UBI in order to most effectively utilize your organization’s resources

To Watch this Webinar on the Media Library CLICK HERE!

W460: Common Errors in Nonprofit Revenue Recognition and How to Avoid Them
2023-12-06 11:00 - 12:00 | https://zoom.us/j/93046575271
COURSE DESCRIPTION:
This session with include examples of the most common issues we see as auditors with nonprofit revenue recognition. This includes accounting, presentation, and disclosure issues and errors that are commonly missed by nonprofits. The session with include processes and controls that could be implemented to prevent these error from happening.

LEARNING OBJECTIVES:

– Review common accounting and reporting issues in nonprofit revenue recognition
– Understand the cause of these errors
– Review best practices and ways to avoid these common errors

To Watch this Webinar on the Media Library CLICK HERE!

W382: Member-Driven Video Storytelling Workshop
2023-12-12 13:00 - 14:00 | https://zoom.us/j/91827725940
COURSE DESCRIPTION:
Video is totally dominating today, so it’s no surprise that leadership is asking about your plans to incorporate more video into your strategy. But all video is not created equal. Short-form video is consistently ranked as the top ROI-driver by marketers. To acquire and retain your membership and drive non-dues revenue, you need to include member-driven video in your strategy. In this session, association leaders will learn to build a member-driven video strategy from planning and execution to measurement and optimization. Using video best practices and real-world examples from associations who are already putting these ideas into action, the facilitator will guide association leaders through the process of building an accessible member-driven video strategy. Attendees will walk away with an actionable approach to planning, executing and publishing member-driven video content to achieve revenue-based outcomes.

LEARNING OBJECTIVES:

– Summarize the process of planning, executing, and optimizing member-generated video campaigns to achieve revenue-based outcomes.
– Assess the organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives.
– Design an actionable strategic plan for creating and distributing member-driven video content.

To Watch this Webinar on the Media Library CLICK HERE!

W450: The Top Ten List: Data Challenges (and Solutions)
2023-12-12 15:00 - 16:00 | https://zoom.us/j/93667792180
COURSE DESCRIPTION:
After working with hundreds of associations, we can confidently say most of them have similar challenges when it comes to data. These range from difficulty accessing data to conflicting numbers sitting in different source systems.
We’ve compiled these common challenges into a David Letterman-style Top Ten list that we’ll share during this webinar. Of course, challenges without solutions are useless, which is why we’ll share concrete ways you can overcome each challenge so you can continue to advance your analytics journey.

LEARNING OBJECTIVES:
• Learn the top ten most common data challenges and how to solve them
• Discover strategies that will help you access the data and numbers you need
• Get actionable solutions to unlock data insights and fuel future decision making
• Hear stories from experts who have faced similar struggles – and how they overcame them
To Watch this Webinar on the Media Library CLICK HERE!

C357: Saved You a Click, Your Guide to Business Central Shortcuts
2023-12-14 11:00 - 11:30 | zoom.us/j/98837708467
COURSE DESCRIPTION:
Prepare to revolutionize how you work in Business Central. Join us as we delve into how you can reduce the number of clicks, eliminate repetitive tasks, and make your workdays tremendously shorter with the built-in shortcuts in Dynamics 365 Business Central.
During this session, we will review many of the shortcuts baked into Business Central. From global search to the function keys, Business Central has built-in many ways to make redundant clicks a thing of the past.

LEARNING OBJECTIVES:

Have a general understanding of Business Central keyboard shortcuts
Can demonstrate one skill from this presentation’s General, Filtering, and the others section.

Please bring along questions for a short Q&A session at the end of this FREE webinar.

To Watch this Webinar on the Media Library CLICK HERE!

B203: Transformative Mission Impact: Microsoft Cloud for Non-Profits
2024-01-09 11:00 - 12:00 | https://zoom.us/j/99145307004
COURSE DESCRIPTION:
Donor retention is a major issue for most nonprofits. Complicating this problem is a heavy reliance on spreadsheets and antiquated technology to manage your donor, partner, and volunteer relationships. This session provides the detail you need to understand how the Microsoft Cloud for Nonprofits can connect teams across your organization, unify your data, and enable program participant, donor, volunteer, and partner experiences.

LEARNING OBJECTIVES:

– The transformative impact of the Microsoft Non-profit Cloud.
– Attract, retain, and grow donors.
– Empower staff and volunteers to deliver measurable and responsive programs.
– Personalize interactions at scale with campaigns that reach donors, volunteers, and all of your audiences.

To Watch this Webinar on the Media Library CLICK HERE!

W473: Sales is Not Evil: Effective Sales for NonSales Professionals
2024-01-10 11:00 - 12:00 | https://zoom.us/j/95660787560
COURSE DESCRIPTION:
If you’re a leader of a membership-based organization, you know how challenging it can be to keep members engaged and passionate about your cause. You may be struggling to achieve higher attendance at events or secure top-notch speakers to present to your members. Perhaps you’ve been struggling to convince your members to take on more active roles in their community. It’s easy to feel discouraged, but it’s important to remember that these challenges can be overcome with a sales-oriented mindset. However, it’s crucial to note that this doesn’t mean resorting to slimy sales tactics. With proven sales thinking, you can effectively engage your members and achieve your organization’s goals in an ethical manner.

LEARNING OBJECTIVES:
• Learn how to unlock the power of sales thinking in your membership development efforts
• Learn how to increase member engagement and attendance at events with proven sales techniques that have helped other associations
• Learn how to leverage better speakers for your events and get members to take action in their community
• Learn how to make a more impactful connection with members through persuasive communication strategies
• Learn how to be successful without the slimy sales tactics

To Watch this Webinar on the Media Library CLICK HERE!

W472: Measure What Matters: Diversity, Equity, Inclusion, Accessibility and Belonging (DEIAB)
2024-01-10 13:00 - 14:00 | https://zoom.us/j/94798742428
COURSE DESCRIPTION:
When it comes to measuring success in the realm of diversity, equity, inclusion, accessibility, and belonging (DEIAB), it’s important to “measure what matters.” Organizations can use a variety of metrics to track progress, such as employee engagement surveys, demographic data, and retention rates. However, there are also significant obstacles to accurately measuring DEIAB success, including unconscious biases and resistance to change. To make meaningful progress, it’s crucial to identify these roadblocks and develop practical action plans that prioritize DEIAB initiatives. By taking a learning approach and continually reevaluating metrics and strategies, organizations can create a culture of inclusivity and support that benefits all team members.

LEARNING OBJECTIVES:

– Understand what success looks like in terms of DEIAB initiatives
– Explore metrics organizations use to measure DEIAB success
– Identify key obstacles in DEIAB success measurement and best practices for moving forward with practical action plan to make meaningful progress

3 Rules to Building an Outstanding Digital Member Experience
2024-01-11 13:00 - 14:00 | https://zoom.us/j/96319202934
COURSE DESCRIPTION:
In this session, you will learn essential insights into how to optimize your organization’s digital member experience and bolster sustainable revenue growth. In this course, we delve into key strategies and methodologies to elevate your member engagement, refine value propositions, and foster a symbiotic relationship between organizational revenue and member value.
LEARNING OBJECTIVES:

– After attending this session, you’ll have a deeper understanding of how to score your own digital member experience and identify areas to improve.
– After attending this session, you’ll have a deeper understanding of how to package and distribute your member value to reach your members where they are.
– After attending this session, you’ll have a deeper understanding of how your organizational revenue and your member value are synergistic, and how this knowledge will help you direct your resources for a more sustainable future.

To Watch this Webinar on the Media Library CLICK HERE!

Tech Change - Can Do You Good!
2024-01-11 15:00 - 16:00 | https://zoom.us/j/95976022653
COURSE DESCRIPTION:
When implementing a new technology, many organizations will struggle getting staff to adopt the tool into their daily work. If you’re about to embark on implementing a new tool or are struggling with adoption for an existing tool, this session we’ll look at some strategies to help you overcome those challenges.

LEARNING OBJECTIVES:
• Learn the best strategies for getting staff to adopt a new technology
• Learn how to develop and accelerate adoption of new technologies
• Learn how to make technology implementations successful with expert insights
• Learn how to unleash the hidden potential of your teams with effective change management strategies

Cheap Mobile Community Platforms and Business Process Automation for Small Associations
2024-01-17 13:00 - 14:00 | https://zoom.us/j/94181850896
COURSE DESCRIPTION:
In this session we will learn how modern small associations are automating hours upon hours of manual tedious work on the cheap by looking at real life examples. Then will take a look under the hood of process automation with Zapier and spinning up an online community with Taptiq in a matter of minutes. Will also learn about other automation and community platforms out there.

LEARNING OBJECTIVES:
– See real life examples of how small associations automate their processes and free up their staff to service their members and focus on more valuable and creative tasks.
– Learn how to automate time consuming manual tasks across a variety of systems (AMS, LMS, CMS, CRM, Email, Community, O365, etc) with Zapier
– Learn how to spin up a fully functional mobile-first community for your members for the price of a dinner at the Olive Garden

To Watch this Webinar on the Media Library CLICK HERE!

Maximizing the Power of Google Analytics 4: A Marketer's Guide
2024-01-18 11:00 - 12:00 | https://zoom.us/j/92256340172
COURSE DESCRIPTION:
With the launch of Google Analytics 4, marketers now have more powerful and detailed data tracking and measurement capabilities to better understand their audiences, campaigns, and conversions. In this webinar, our team of experts will guide you through the new dashboard interface and provide key insights into how you can maximize the potential of Google Analytics 4 for your association.

LEARNING OBJECTIVES:
– Understand the key differences between Google Analytics 4 and the previous version, and how they impact your data tracking and measurement strategies.
– Learn how to navigate the new reporting dashboard and its various features to gain deeper insights into your marketing performance.
– Master advanced techniques for setting up and optimizing your data tracking in Google Analytics 4 to track conversions and attribution more effectively.

To Watch this Webinar on the Media Library CLICK HERE!

The United States of Associations
2024-01-23 11:00 - 12:00 | https://zoom.us/j/92368854326
COURSE DESCRIPTION:
The United States of Associations seeks to assemble association professionals from across the country for a fast-paced exchange of ideas. Representatives from as many as all 50 states (and possibly US territories and other countries as well!) will get up to 1 minute each to highlight a trend, resource, book, webinar series, podcast, or new product or conference. The focus will range from online communities to ways to recognize members and from creating engaging events to effective advocacy efforts. It all comes down to what participants bring to the session from what they’re seeing, hearing, experiencing, and learning. Join us and be prepared to take lots of notes and leave with new connections and fresh ideas!

LEARNING OBJECTIVES:

– The collective wisdom of association professionals leads to game-changing insights.
– Get the best of what association executives are reading, listening to, and watching.
– Discover unique and transformative ways to engage members and attendees.
– Find guidance for 2024 initiatives and new perspectives on current challenges.

To Watch this Webinar on the Media Library CLICK HERE!

Building Your 2024 Video Strategy: A Guide for Associations
2024-01-23 13:00 - 14:00 | https://zoom.us/j/92761262149
COURSE DESCRIPTION:
Video is totally dominating today, so it’s no surprise that leadership is asking about your plans to incorporate more video into your strategy. But all video is not created equal. Short-form video is consistently ranked as the top ROI-driver by marketers. To acquire and retain your membership and drive non-dues revenue, you need to include member-driven video in your strategy. Using video best practices and real-world examples from associations who are already putting these ideas into action, Michael Hoffman from Gather Voices will guide association leaders through the process of building an accessible, inclusive and scalable member-driven video strategy. All attendees will walk away with an actionable workbook to bring their video strategies to life.

LEARNING OBJECTIVES:

Learn how to summarize the process of planning, executing, and optimizing member-generated video campaigns to achieve revenue-based outcomes.
Learn to assess the organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives.
Learn how to design an actionable strategic plan for creating and distributing member-driven video content.

TO WATCH THIS WEBINAR ON THE MEDIA LIBRARY CLICK HERE!

The End of Expertise and How Associations Must Adapt
2024-01-24 13:00 - 14:00 | https://zoom.us/j/94790300630
COURSE DESCRIPTION:
Americans have grown increasingly hostile toward experts. We would rather take medical advice from a friend on Facebook than our doctor or the head of the CDC. Newspaper editorials and election endorsements no longer carry the same weight with the public. Science has become politicized and facts are debated.
Associations have long been trusted organizations for knowledge, research, and yes, political advocacy. How are associations faring in this increasingly hostile environment?
Join us for a lively discussion about the end of expertise. Our guests will discuss:

– How industries are being disrupted by the public’s lack of trust in our institutions
– How associations are being affected by this same trends
– How associations are modifying their services to maintain their credibility and retain members’ trust
– What organizations are doing to keep their organizations safe spaces for facts, open discussion, and expertise.

LEARNING OBJECTIVES:

– Understand how cultural attitudes towards experts affect associations
– Learn ways to maintain credibility among members and the public
– Learn how associations are adapting in this environment

Implementing Accreditation Solutions in the Power Platform
2024-01-24 15:00 - 16:00 | https://zoom.us/j/92481013890
COURSE DESCRIPTION:
In this session, we’ll explore how Cloudwell has innovatively implemented solutions for accreditors of various scales using the Power Platform and Dynamics 365. Key focuses will be:

– Utilizing Model Driven apps for efficient accreditation record-keeping.
– Leveraging automation for data compilation, document creation, and correspondence.
– Enhancing client interactions through interactive Power Pages portals.

LEARNING OBJECTIVES:

– Maximizing M365 for Non-Profits: Strategies to help non-profits fully utilize their M365 investment for greater cost efficiency and impact.
– Leveraging Low-Code and No-Code Solutions: How to use Microsoft 365’s low-code and no-code solutions to seamlessly integrate with existing apps like Outlook, Teams, and SharePoint.
– Extending Power Platform with Portals: Techniques to use Power Platform portals for enabling members to securely self-service information in real-time.
– Document Automation: Harness the capabilities of Power Automate to implement robust document automation solutions, saving time and money for organizations.

To Watch this Webinar on the Media Library CLICK HERE!

HubSpot for Associations
2024-01-25 11:00 - 12:00 | https://zoom.us/j/92494499442
COURSE DESCRIPTION:
Your marketing team may have name dropped it (more than once). You may be thinking that HubSpot is a platform that sounds great for for-profit businesses like retailers, but your association doesn’t have traditional sales staff. In fact, HubSpot is perfect for any association looking to drive conversions on non dues revenue programming. It’s an omnichannel growth and engagement platform membership that empowers associations to increase diversified revenue streams while applying smart digital marketing tactics. Join us as we share how associations can use the HubSpot platform to build both member engagement and growth.

LEARNING OBJECTIVES:

– Why omnichannel marketing is the most effective way to recruit and engage with multi-generational members
– How associations can leverage both marketing AND sales automation tactics to create meaningful and scalable results
– How to determine if your association is ready for true digital transformation

To Watch this Webinar on the Media Library CLICK HERE!

Elevating Your Leadership: A Call to Learn from Your Team's Wisdom (Part 1 of 2)
2024-01-30 13:00 - 14:00 | https://zoom.us/j/94879589840
COURSE DESCRIPTION:
Want to elevate your leadership skills in 2024? Before you start, forget the conventional wisdom of learning only from those who lead—sometimes, the most valuable insights come from those who are led.
Join us for a dynamic two-part webinar series where we will explore original research of leaders who shifted the culture of their organization, by elevating the leadership wisdom found in the often-unheard voices of those they were leading.
Part 1: Unveiling the Unsung Wisdom
In our first session, we’ll explore why those being led are an often-overlooked source of invaluable leadership wisdom. Discover practical, low-maintenance methods for leaders to glean meaningful insights without resorting to burdensome practices (large 360 reviews, burdensome surveys, etc.). We’ll uncover the untapped potential of learning from your team and preview key lessons for a more impactful leadership journey.
Part 2: Lessons in a Case Study of Learning
Dive into leadership practices through original research focused on one organization that harnessed the wisdom of those they lead to elevate their culture and practice. This session serves as both a guide and a case study, offering tangible takeaways and illustrating the profound wisdom leaders can extract from those they lead every day.
By the end of this series, you’ll not only possess the tools to integrate lessons from your team but also gain an understanding of the transformative impact such an approach can have in your specific leadership context. Don’t just lead—lead with wisdom from all corners.

LEARNING OBJECTIVES:

– Uncover why those who are led offer invaluable leadership wisdom and understand why their insights are often overlooked.
– Examine essential questions and processes to gather leadership insights from your team.
– Develop a discerning approach to sift through the noise and identify genuine, practical wisdom from the diverse voices within your team.
– Explore the impact of contextual parameters of leadership on learning from your team.

To Watch this Webinar on the Media Library CLICK HERE!

The Buyer’s Behavior has Dramatically and Permanently Changed
2024-01-30 15:00 - 16:00 | https://zoom.us/j/91898627757
COURSE DESCRIPTION:
Learning how to adapt to the changing buyer behavior is essential to succeed in any customer-facing role. The buyer’s behavior has dramatically and permanently changed in recent years. Today’s customers are more informed and more demanding than ever before. They expect a seamless experience that is both fast and frictionless. It is crucial to reduce the time customers spend waiting and increase the speed of all customer interactions. Additionally, researching thoroughly any new person with whom we interact for any business reason is essential to building trust and establishing a positive relationship. By learning how to adapt to changing buyer behavior, we can provide exceptional service that meets the expectations of our customers.

LEARNING OBJECTIVES:

How the changing buyer behavior affects all customer facing people.
The importance of reducing friction and increasing speed in all customer interactions
The importance of researching thoroughly any new person with whom we interact for any business reason

To Watch this Webinar on the Media Library CLICK HERE!
