UST Education

Supercharge Your Membership Strategy With AI
2024-10-03 13:00 - 14:00 (America/New_York) | https://usteducation.org/event/supercharge-your-membership-strategy-with-ai/
COURSE DESCRIPTION:
Are you curious about how AI can transform your membership, marketing, and communication strategies but don’t know where to start? Join us for an insightful session designed to demystify advanced AI techniques and guide you through practical AI experiments that you can implement immediately.
This webinar is perfect for association leaders and membership professionals eager to harness the power of AI to take their member engagement and organizational effectiveness to the next level. Whether you’re just starting with AI or looking to expand your existing strategies, this session offers valuable insights and practical tools to help you succeed.
Don’t miss out on this opportunity to leverage AI for your association’s success.

LEARNING OBJECTIVES:

Explore the diverse applications of AI that extend beyond text and image creation, unlocking new possibilities for enhancing member engagement and support.
Analyze the current landscape of Marketing Artificial Intelligence and assess how it can significantly benefit membership organizations and associations like yours.
Identify easy-to-use AI tools that you can implement immediately to enhance your membership strategy and drive measurable results.
Design and apply actionable AI experiments tailored to streamline your workflow and elevate your association’s processes, making a real impact from day one.

To Watch this Webinar on the Media Library CLICK HERE!

Unlocking the Power of Effective Data Governance
2024-10-08 13:00 - 14:00 | https://usteducation.org/event/unlocking-the-power-of-effective-data-governance/
COURSE DESCRIPTION:
Data governance is a cross-functional management activity that, at its core, recognizes data as an asset which is used to achieve strategic and operational goals. In this presentation we will review what data governance is, why it’s important, as well as the policies, roles, and responsibilities that enable an association of any size to operationalize data governance processes.

LEARNING OBJECTIVES:
Define Data Governance and Its Role: Participants will be able to define data governance and explain its importance as a critical management activity for treating data as a valuable asset.
Explain the Importance and Benefits of Data Governance: Learn why data governance is essential for achieving strategic and operational goals within an organization.
Operationalizing Data Governance: Examine the key policies, roles, and responsibilities that allow organizations to effectively implement and manage data governance processes.

To Watch this Webinar on the Media Library CLICK HERE!

Bridging the Gap: Nurturing Student Members as They Transition to the Workforce
2024-10-09 13:00 - 14:00 | https://usteducation.org/event/bridging-the-gap-nurturing-student-members-as-they-transition-to-the-workforce/
COURSE DESCRIPTION:
As students prepare to enter the workforce, associations have a unique opportunity to build lasting relationships and foster loyalty among this next generation of professionals. In this webinar, we will explore proven strategies to engage student members, keep them connected to your association, and seamlessly guide them through the transition from student to professional membership.
Join us as we discuss:
– Tailored engagement tactics for student members
– Ways to showcase the value of continued membership post-graduation
– Success stories and case studies from an association that effectively retained student members
– Practical tools for building long-term member loyalty
Whether you are looking to grow your student membership or retain those entering the workforce, this session will provide actionable insights to enhance your membership marketing efforts.

LEARNING OBJECTIVES:
– Identify effective strategies for engaging student members and maintaining their involvement post-graduation.
– Explore best practices for gathering up-to-date information on student members as they transition into their career.
– Develop actionable tactics to retain student members as they move into professional membership.

To Watch this Webinar on the Media Library CLICK HERE!

Webinar Wizardry Part 1: Engagement Tools to Keep Your Audience Hooked
2024-10-10 13:00 - 14:00 | https://usteducation.org/event/webinar-wizardry-part-1-engagement-tools-to-keep-your-audience-hooked/
COURSE DESCRIPTION:
Step into the enchanting world of webinars with Webinar Wizardry Part 1: Engagement Tools to Keep Your Audience Hooked. In this first installment of our two-part series on harnessing webinars as a key component of your marketing strategy, we’ll unlock the secrets to captivating your audience with spellbinding engagement techniques. Prepare to wield your webinar wand and transform passive listeners into active participants with a few well-chosen magical tools!

LEARNING OBJECTIVES:
1. Identify key engagement tools that can transform a webinar from mundane to magical, ensuring high audience interaction.
2. Demonstrate the effective use of interactive features like polls, quizzes, and chat functions to maintain audience interest throughout the webinar.
3. Design a webinar engagement plan that incorporates interactive elements to keep your audience engaged from start to finish.

To Watch this Webinar on the Media Library CLICK HERE!

Be a Smart SaaS - Being Strategic About Specialized Systems
2024-10-10 15:00 - 16:00 | https://zoom.us/j/98814625969
COURSE DESCRIPTION:
With most associations adopting multiple cloud-based SaaS solutions, managing all those systems can be a challenge. Don’t pour money down the drain in the form of another monthly fee – make sure you’re getting the most out of your systems. We’ll look at how your organization can be more strategic about selecting, implementing, and managing SaaS solutions.

LEARNING OBJECTIVES:
– Evaluate and Select the Right SaaS Solution: Participants will be able to evaluate and select the most cost-effective SaaS solution that aligns with their specific needs.
– Maximize the Value of SaaS Investments: Attendees will be able to optimize their use of SaaS investments to achieve maximum value.
– Streamline System Operations and Reduce Complexity: Participants will be able to streamline system operations and minimize complexity within their SaaS environments.
– Enhance System Performance and Optimize Existing Investments: Attendees will be able to enhance system performance and leverage existing investments to achieve better outcomes.

To Watch this Webinar on the Media Library CLICK HERE!

Solving the Employee Turnover Problem
2024-10-15 11:00 - 12:00 | https://usteducation.org/event/solving-the-employee-turnover-problem/
COURSE DESCRIPTION:
The costs of employee turnover are staggering, yet most organizations could dramatically reduce these costs and keep their top talent if they only took some simple, concrete steps to address the true reasons people leave. In this practical session, culture expert Jamie Notter will share three specific solutions to this problem—one basic, one intermediate, and one advanced—that you can start implementing right away. Learn how to make the right changes in areas like compensation, people skills, employee engagement, and workplace culture, so you can start creating an organization that your people would never want to leave.

LEARNING OBJECTIVES:
– Develop strategies to cover the most basic reasons people leave—money, technology, and people skills.
– Analyze and address the problems that have the biggest impact on employee engagement (and, therefore, turnover)
– Design a culture that drives both employee and organizational success.

To Watch this Webinar on the Media Library CLICK HERE!

AI-Powered Solutions for Improved Website Content Findability: Bringing Your Most Valuable Information to the Forefront
2024-10-15 13:00 - 14:00 | https://usteducation.org/event/how-federated-search-and-ai-can-supercharge-your-content/
COURSE DESCRIPTION:
AI search can supercharge content discoverability while also providing data-driven insights. It also greatly reduces the time your site users have to spend to find what they are looking for.
This session will include real-world examples of all of this in action and will show you how easy it is to do the same to your website.

LEARNING OBJECTIVES:

Explain how aggregating content from all your third-party disparate systems allows your resources to be more easily discoverable, increasing user engagement and satisfaction.

Demonstrate how AI can provide valuable data about members’ interactions with your site, helping you better understand user needs and content gaps.

Identify examples of how AI can help optimize the relevance of search results by considering different parameters for ranking various types of content, ensuring users receive the most pertinent information.

To Watch this Webinar on the Media Library CLICK HERE!

How to Choose the Right System: Identifying, Articulating, and Documenting Requirements
2024-10-17 13:00 - 14:00 | https://zoom.us/j/97303862874
COURSE DESCRIPTION:
Why are system requirements so important? They are the roadmap to selecting, developing, and configuring a system. They help define what the users’ needs are, how a system should function, and ensure there is a clear understanding and expectation about the scope of a system. We’ll cover the reasons for identifying and documenting requirements, what makes up a good requirement, and how requirements should be used when selecting a system.

LEARNING OBJECTIVES:
– Explain the importance of system requirements in the process of selecting a system.
– Demonstrate how to gather, document, and prioritize effective system requirements
– Determine the appropriate timing for sharing requirements with potential vendors during system selection.
– Evaluate vendor responses based on how well they meet documented requirements.

To Watch this Webinar on the Media Library CLICK HERE!

A New Year, A New Way of Thinking - Reframing Your Association Business Model in a New Competitive Environment
2024-10-22 11:00 - 12:00 | https://zoom.us/j/96693610445
COURSE DESCRIPTION:
For most of human history, access to information was limited. But in today’s digital age, the only thing in short supply is the human attention span. Modern economics is driven by how well companies capture and retain the attention of the market. Known as the “Attention Economy,” consumers are trading their attention as if it were a commodity. So, how do associations take advantage to earn the attention of their industry and/or profession? By thinking like a media company. Just like Apple, Netflix, Disney and other major players capitalize on media consumption and distribution, associations can also use them to grow engagement, generate revenue, and amplify their advantage in this new competitive landscape.

LEARNING OBJECTIVES:
Reframe Business and Revenue Models for the Attention Economy: Participants will be able to reframe their business and revenue models to effectively compete with various organizations influencing the Attention Economy of their members, prospective members, and key stakeholders.
Develop and Implement 360 Sponsorship Models: Attendees will be able to develop and implement innovative 360 sponsorship models that utilize existing digital channels and incorporate emerging technologies like AI, Augmented Reality, Virtual Reality, and the Metaverse.
Apply Media Company Strategies to Monetize Content and Brand: Participants will be able to apply media company strategies to consistently control and monetize content and branding across digital media channels, creating new channels to optimize member engagement, drive revenue, and sustain organizational relevance in a competitive environment.

To Watch this Webinar on the Media Library CLICK HERE!

The Role of AI in Strategic Planning
2024-10-23 11:00 - 12:00 | https://usteducation.org/event/the-role-of-ai-in-strategic-planning/
COURSE DESCRIPTION:
In much the same way that the internet revolutionized how we live and work in the 1990s and 2000s, and that mobile technologies and cloud computing changed our ways of accessing and using information in the 2010s, Artificial Intelligence represents a seismic disruption to how we lead our associations. There is a significant opportunity for associations to utilize AI to enhance their strategic planning – to improve performance and impact, enhance innovation and agility, and to save time and money – and to do so effectively and ethically. This immersive deep dive into the potential (and limitations) of AI will provide delegates with fresh insights into developing AI-human collaboration capability, enabling association executives to think critically and use judgement whilst benefiting from all of the benefits of AI and machine learning.

LEARNING OBJECTIVES:
Describe the Dynamics of the Attention Economy
Identify the Demands of the Modern Learner
Analyze and implement the Key Components of Microlearning
To Watch this Webinar on the Media Library CLICK HERE!

Is Your Website Meeting Member Needs? Take This 15-Minute Assessment.
2024-10-24 11:00 - 12:00 | https://usteducation.org/event/is-your-website-meeting-member-needs-take-this-15-minute-assessment/
COURSE DESCRIPTION:
You can’t improve what you don’t measure. In just 15 minutes, this tool helps you evaluate whether your association’s website aligns with today’s content and engagement standards and is delivering the member value essential for engagement. You will learn how to identify key strengths and areas for improvement to enhance member experience and support your strategic goals.

LEARNING OBJECTIVES:
Identify whether your website meets current content standards to deliver member value
Discover key metrics to assess and improve member experience through your website
Evaluate your website’s performance and set targeted improvement goals
Understand how small, consistent enhancements can significantly boost member engagement
To Watch this Webinar on the Media Library CLICK HERE!

From Strategy to Execution: Ruthlessly Aligning Your Association for Success
2024-10-24 13:00 - 14:00 | https://usteducation.org/event/from-strategy-to-execution-ruthlessly-aligning-your-association-for-success/
COURSE DESCRIPTION:
So, your association has a strategic plan, now what? As the chief staff officer, the pressure is on to make it happen (and fast!). This session will equip you with some next steps in making sure your volunteers, staff, partners, and board are in the right place to support your goals and drive your mission forward.

LEARNING OBJECTIVES:
Develop clear goals to enhance the volunteer experience and guide volunteers to serve in the most effective roles.
Analyze and organize staff resources to optimize program development and eliminate inefficiencies, building a lean, focused team.
Cultivate a future-focused board culture that recognizes and supports the chief staff officer’s role in driving organizational alignment.

To Watch this Webinar on the Media Library CLICK HERE!

Electronic Banking in Business Central: Setting up ACH and Positive Pay File
2024-10-29 13:00 - 14:00 | https://zoom.us/j/99201718254
COURSE DESCRIPTION:
Payment security is a necessary function for every company. We all want to make sure that financial data is secure and accurate when dealing with our banks. Electronic files help keep banking information secure. They also reduce errors from incorrect data to check fraud. During this session, we will focus on two specific banking features that you can put in place at your individual organization. ACH files allow you to prepare and send transactional data to your bank to facilitate ACH transactions with your vendors. Positive pay files help protect your assets from those who would seek to use your checks to steal your funds.

LEARNING OBJECTIVES:
Analyze Electronic Banking Options and Definitions: Participants will be able to analyze various electronic banking options and accurately define key terms.
Examine Data Definitions and Bank Export/Import Settings: Attendees will be able to examine data definitions and configure bank export/import settings effectively.
Create and Process ACH Data Files: Participants will be able to create and efficiently process ACH data files.
Generate and Process Positive Pay Files: Attendees will be able to generate and accurately process positive pay files.

To Watch this Webinar on the Media Library CLICK HERE!

Webinar Wizardry Part 2: Leveraging Your Webinar as a Marketing Tool
2024-11-05 11:00 - 11:30 | https://usteducation.org/event/webinar-wizardry-part-2-leveraging-your-webinar-as-a-marketing-tool/
COURSE DESCRIPTION:
Continue your magical journey with Webinar Wizardry Part 2: Leveraging Your Webinar as a Marketing Tool. In this second chapter of our spellbinding series, you’ll uncover the process of transforming webinars into powerful marketing assets. From conjuring up leads to casting a wider brand presence, you’ll learn how to weave your webinar content into the fabric of your overall marketing strategy, ensuring it leaves a lasting impression.

LEARNING OBJECTIVES:
Evaluate different strategies for integrating webinars into a comprehensive marketing plan to enhance brand visibility and reach.
Formulate a follow-up strategy that leverages webinar content to nurture leads and drive conversions.
Create a content repurposing plan that extends the life of your webinar by transforming it into various marketing materials, such as blog posts, videos, and social media content.

To Watch this Webinar on the Media Library CLICK HERE!

Technology Trends to Anticipate for 2025
2024-11-05 13:00 - 14:00 | https://zoom.us/j/94505009941
Course Description:
What upcoming technology trends do you need to plan and budget for in 2025? As an executive you don’t have time to parse through all the hype and scare tactics used to sell different products and services in the technology space.
We do.
Allow us to isolate what trends will realistically impact your organization, how you can prepare, and what you can expect to achieve in 2025. We’ll cover: – System trends: Windows 10 EOL – Software trends: Artificial Intelligence and Shadow IT – People trends: Gen Z in the Workplace Join us for the executive-level discussion!

Learning Objectives:
Identify key system trends for 2025, including the end-of-life (EOL) of Windows 10, and assess how these changes will impact organizational IT infrastructure.
Evaluate the emerging software trends, particularly Artificial Intelligence (AI) and shadow IT, and understand their potential risks and opportunities for associations.
Analyze the workplace dynamics and expectations of Gen Z employees, preparing organizations to effectively integrate this generation into the workforce.

To Watch this Webinar on the Media Library CLICK HERE!

Fall Symposium Information
2024-11-07 11:00 - 16:30
Innovate | Collaborate | Transform
Date: November 7, 2024
Time: 11:00 AM – 4:30 PM (ET)
Location: In-person will be held at Adage Technologies in Chicago, IL
This Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional, an emerging leader, or simply someone eager to enhance your understanding of these vital topics, this event is designed for you.
Agenda: Each session is 1 CPE/CAE Credit

Session 1: (11:00-12:00 PM ET) Growing Existing Sponsors and Attracting New Sponsors for Your Association
Course Description:
In today’s competitive landscape, associations must continuously seek innovative strategies to grow and diversify their sponsorship base. This dynamic 60-minute session led by corporate sponsorship expert Lori Zoss Kraska, MBA, CFRE, “Growing Existing Sponsors and Attracting New Sponsors for Your Association,” is designed for presidents and high-level executives of associations looking to enhance their sponsorship programs. Participants will explore advanced techniques for nurturing existing sponsor relationships, leveraging programs to attract new sponsors, and aligning sponsorship opportunities with organizational goals. By the end of the session, attendees will have actionable strategies to boost sponsorship revenue and create lasting partnerships.

Learning Objectives:

Develop strategies to strengthen relationships with existing sponsors by delivering exceptional value, personalized engagement, and continuous support.
Evaluate the importance of measuring sponsor satisfaction and implement feedback to enhance future collaborations.
Design effective methods to identify and target potential new sponsors that align with your association’s mission and values.
Analyze what sponsors are looking for and determine how to best connect with them. Assess how to integrate sponsorship opportunities into your association’s strategic plan.
Customize sponsorship strategies to meet your organization’s and potential sponsors’ specific needs and goals, ensuring mutually beneficial partnerships.
Construct ways to strengthen relationships with existing sponsors by delivering exceptional value, personalized engagement, and continuous support.
Understand the importance of measuring sponsor satisfaction and implementing feedback to enhance future collaborations.
Attract New Sponsors: Devise effective methods to identify and target potential new sponsors that align with your association’s mission and values.
Gain insights into what sponsors are looking for and how to best connect with them. A
Align Sponsorship Strategies with Organizational Goals: Analyze how to integrate sponsorship opportunities into your association’s strategic plan.
Understand the significance of customizing sponsorship opportunities to meet your organization’s and potential sponsors’ specific needs and goals, ensuring mutually beneficial partnerships.

Speaker: Lori Zoss Kraska, MBA, CFRE, Founder & CEO, Growth Owl

Session 2: (12:15-1:15 PM ET) Elevate Your Impact: Three Strategies to Build Association Success
Course Description:
In this session, you will discover three powerful strategies to enhance your data-driven initiatives and meet your members’ needs. We begin with a comprehensive data audit to ensure you’re collecting the right information to support your goals. Next, we’ll delve into identifying key metrics, streamlining data collection processes, and converting raw data into actionable insights that guide strategic decisions.
The session then shifts to the importance of creating complementary content. When a specific offering resonates with your members—be it a webinar, article, or other resource—we’ll explore ways to expand on that success. This could mean developing a sequel, targeting a new audience, or finding innovative ways to repurpose existing content.
Finally, we’ll focus on refining and quantifying your value proposition. We’ll help you pinpoint what your association excels at, what unique value you offer to your members, and how to measure your success in these areas. You’ll learn how leading associations use data to gain a deep understanding of their members and what matters most to them.
This session is essential for forward-thinking association executives. You will leave with the tools and insights needed to fully leverage your data programs and drive your organization to new success levels.
Learning Objectives:

Identify key metrics and streamline data collection to inform strategic decisions.
Explore the possibility and power of complementary content to continue to drive engagement and even revenue.
Clarify and quantify your value proposition.

Speaker: Merritt Rohlfing, Senior Marketing Manager, Association Analytics

Lunch (1:15-2:15 PM ET)

Session 3: (2:15-3:15 PM ET) Supercharge Your Membership: 7 Gears Associations Need to Drive Growth
Course Description:
It’s easy to have the “I want to go fast!” mentality when it comes to association growth, but long term, sustainable success isn’t about crossing the finish line first. The key is steady progress. While 0 to 60 is exhilarating, if you don’t shift gears at the right moment, you could easily crash and burn. Just like a skilled driver should have a strong understanding of how their vehicle operates before hitting the track, association leaders must have a strong grasp of who their members are, how to engage them, and what influences their decisions before they can start to move their organization forward.
Learning objectives:

Analyze how data can be harnessed to guide your association’s decisions and maximize performance.
Design personalized communications and targeted campaigns to enhance member engagement. Create valuable content to establish industry authority and influence.
Evaluate member insights to refine strategies and ensure continual improvement.

Speaker: Jon Smith,EVP, Strategic Partnerships, Multiview

Session 4: (3:30-4:30 PM ET) Generative AI and Chat GPT: Uses, Pros, and Cons for Associations
Course Description:
After an overview of the technology and current offerings, Dr. Rau highlights the business uses most likely to benefit associations now, what to stay away from and why, and what the future may hold. Pros and cons will be highlighted, including the many risks of this game-changing technology.
Learning Objectives:

Examine the current and future applications of Generative AI and Chat GPT for associations.
Evaluate how to assess business value across various association processes efficiently.
Identify the advantages of applying Generative AI technology to streamline workflows.
Analyze potential risks and challenges to keep your association ahead of the curve.

Speaker: Lisa Rau, PhD, Founder, Fionta

Our sessions will be led by thought leaders and subject-matter experts who have significantly contributed to these domains. Prepare to be engaged, informed, and inspired as you interact with individuals who have mastered the art of Innovation, Collaboration, and Transformation.

Fall Symposium: In-person Registration
2024-11-07 11:00 - 16:30 | Adage Technologies 10 S Riverside Plaza STE 1500, Chicago, IL 60606, 10 S Riverside Plaza STE 1500, Chicago, IL, 60606, United States
Innovate | Collaborate | Transform
Date: November 7, 2024
Time: 11:00 AM – 4:30 PM (ET)
Location: In-person will be held at Adage Technologies in Chicago, IL
This Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional, an emerging leader, or simply someone eager to enhance your understanding of these vital topics, this event is designed for you.
Agenda: Each session is 1 CPE/CAE Credit

Session 1: (11:00-12:00 PM ET) Growing Existing Sponsors and Attracting New Sponsors for Your Association
Course Description:
In today’s competitive landscape, associations must continuously seek innovative strategies to grow and diversify their sponsorship base. This dynamic 60-minute session led by corporate sponsorship expert Lori Zoss Kraska, MBA, CFRE, “Growing Existing Sponsors and Attracting New Sponsors for Your Association,” is designed for presidents and high-level executives of associations looking to enhance their sponsorship programs. Participants will explore advanced techniques for nurturing existing sponsor relationships, leveraging programs to attract new sponsors, and aligning sponsorship opportunities with organizational goals. By the end of the session, attendees will have actionable strategies to boost sponsorship revenue and create lasting partnerships.

Learning Objectives:

Develop strategies to strengthen relationships with existing sponsors by delivering exceptional value, personalized engagement, and continuous support.
Evaluate the importance of measuring sponsor satisfaction and implement feedback to enhance future collaborations.
Design effective methods to identify and target potential new sponsors that align with your association’s mission and values.
Analyze what sponsors are looking for and determine how to best connect with them. Assess how to integrate sponsorship opportunities into your association’s strategic plan.
Customize sponsorship strategies to meet your organization’s and potential sponsors’ specific needs and goals, ensuring mutually beneficial partnerships.
Construct ways to strengthen relationships with existing sponsors by delivering exceptional value, personalized engagement, and continuous support.
Understand the importance of measuring sponsor satisfaction and implementing feedback to enhance future collaborations.
Attract New Sponsors: Devise effective methods to identify and target potential new sponsors that align with your association’s mission and values.
Gain insights into what sponsors are looking for and how to best connect with them. A
Align Sponsorship Strategies with Organizational Goals: Analyze how to integrate sponsorship opportunities into your association’s strategic plan.
Understand the significance of customizing sponsorship opportunities to meet your organization’s and potential sponsors’ specific needs and goals, ensuring mutually beneficial partnerships.

Speaker: Lori Zoss Kraska, MBA, CFRE, Founder & CEO, Growth Owl
CAE: Business Development
NASBA: Specialized Knowledge

Session 2: (12:15-1:15 PM ET) Elevate Your Impact: Three Strategies to Build Association Success
Course Description:
In this session, you will discover three powerful strategies to enhance your data-driven initiatives and meet your members’ needs. We begin with a comprehensive data audit to ensure you’re collecting the right information to support your goals. Next, we’ll delve into identifying key metrics, streamlining data collection processes, and converting raw data into actionable insights that guide strategic decisions.
The session then shifts to the importance of creating complementary content. When a specific offering resonates with your members—be it a webinar, article, or other resource—we’ll explore ways to expand on that success. This could mean developing a sequel, targeting a new audience, or finding innovative ways to repurpose existing content.
Finally, we’ll focus on refining and quantifying your value proposition. We’ll help you pinpoint what your association excels at, what unique value you offer to your members, and how to measure your success in these areas. You’ll learn how leading associations use data to gain a deep understanding of their members and what matters most to them.
This session is essential for forward-thinking association executives. You will leave with the tools and insights needed to fully leverage your data programs and drive your organization to new success levels.
Learning Objectives:

Identify key metrics and streamline data collection to inform strategic decisions.
Explore the possibility and power of complementary content to continue to drive engagement and even revenue.
Clarify and quantify your value proposition.

Speaker: Merritt Rohlfing, Senior Marketing Manager, Association Analytics

AE: Organizational Strategy

NASBA: Business Management & Organization

Lunch (1:15-2:15 PM ET)

Session 3: (2:15-3:15 PM ET) Supercharge Your Membership: 7 Gears Associations Need to Drive Growth
Course Description:
It’s easy to have the “I want to go fast!” mentality when it comes to association growth, but long term, sustainable success isn’t about crossing the finish line first. The key is steady progress. While 0 to 60 is exhilarating, if you don’t shift gears at the right moment, you could easily crash and burn. Just like a skilled driver should have a strong understanding of how their vehicle operates before hitting the track, association leaders must have a strong grasp of who their members are, how to engage them, and what influences their decisions before they can start to move their organization forward.
Learning objectives:

Analyze how data can be harnessed to guide your association’s decisions and maximize performance.
Design personalized communications and targeted campaigns to enhance member engagement. Create valuable content to establish industry authority and influence.
Evaluate member insights to refine strategies and ensure continual improvement.

Speaker: Jon Smith,EVP, Strategic Partnerships, Multiview

CAE:Marketing & Communications

NASBA: Communications & Marketing

Session 4: (3:30-4:30 PM ET) Generative AI and Chat GPT: Uses, Pros, and Cons for Associations
Course Description:
After an overview of the technology and current offerings, Dr. Rau highlights the business uses most likely to benefit associations now, what to stay away from and why, and what the future may hold. Pros and cons will be highlighted, including the many risks of this game-changing technology.
Learning Objectives:

Examine the current and future applications of Generative AI and Chat GPT for associations.
Evaluate how to assess business value across various association processes efficiently.
Identify the advantages of applying Generative AI technology to streamline workflows.
Analyze potential risks and challenges to keep your association ahead of the curve.

Speaker: Lisa Rau, PhD, Founder, Fionta

CAE: Operations

NASBA: Information Technology

Our sessions will be led by thought leaders and subject-matter experts who have significantly contributed to these domains. Prepare to be engaged, informed, and inspired as you interact with individuals who have mastered the art of Innovation, Collaboration, and Transformation.

Fall Symposium: Virtual Registration
2024-11-07 11:00 - 16:30 | zoom.us/j/99582929687

Mastering Memory for Professional Success & Peak Performance
2024-11-12 11:00 - 12:00 | https://usteducation.org/event/mastering-memory-for-professional-success-peak-performance/
COURSE DESCRIPTION:
In this fun & interactive program, U.S. Memory Champion, Chester Santos – “The International Man of Memory” will help you to develop life changing memory skills that you can immediately apply to better retaining and recalling valuable information from conference sessions, training classes, and other professional development activities. You’ll also learn how to become a master at remembering names to get more out of the wonderful experience of networking at business events. In addition, you’ll find out how to leverage how human memory works to make your company’s messaging and event programming more memorable.

LEARNING OBJECTIVES:
Master the fundamental principles for developing powerful memory skills to enhance productivity & increase ROI from training and development efforts
Learn to better remember names to get more out of networking at conferences/meetings and improve professional & personal relationships
Become a more effective and persuasive speaker by learning to give presentations without notes
Learn why neuroscientists insist that broadening your “knowledge base” is the key to creativity and innovation
Leverage how human memory works to make your company’s messaging and event programming more “memorable”

To Watch this Webinar on the Media Library CLICK HERE!

Analysis That Moves the Needle
2024-11-13 11:00 - 12:00 | https://usteducation.org/event/analysis-that-moves-the-needle/
COURSE DESCRIPTION:
In today’s business landscape, data-informed decision-making has become the cornerstone of success. For association executives, leveraging the right analyses can make all the difference in achieving strategic objectives and driving operational improvements. In this session we’ll discuss the top 5 analyses to cut to focus on for maximum results.
In this session we’ll dive into:
• Churn Analysis
• Engagement Scoring
• Program Performance Analysis
• Predictive Analytics
• Member Satisfaction
We will identify the critical data points and the best ways to execute these analyses and interpret results, using examples from associations like yours.
This will help make data work for you. Arm yourself with the knowledge and confidence to transform your association through analysis that truly moves the needle.

LEARNING OBJECTIVES:
Analyze data to measure and improve operational performance across key areas like churn, engagement, and program effectiveness.
Optimize resources by identifying the most impactful analyses for strategic decisions and operational improvement.
Apply a top-down approach, working down from organizational strategy to departmental tactics, to achieve maximum results.

To Watch this Webinar on the Media Library CLICK HERE!

Association “Era”: What Taylor Swift Can Teach Us About Engagement
2024-11-13 13:00 - 14:00 | https://usteducation.org/event/association-era-what-taylor-swift-can-teach-us-about-engagement/
COURSE DESCRIPTION:
Taylor Swift is an international sensation. Her talent and following have propelled her into the spotlight, and she honors her loyal and new fans with opportunities to engage at every level. So, how can associations translate The Eras Tour buzz and hype into successful engagement strategies for membership organizations? We’ll outline the tactics Taylor Swift used to create a welcoming environment across platforms to everyone from her fans to the moms of her fans, to engage them pre- and post-concert and how associations can adopt these strategies into a portfolio of engagement solutions throughout the year. Come ready to engage and learn some quick-win concepts you can implement at your own organization.

LEARNING OBJECTIVES:
Understand the Key Engagement Tactics: Participants will be able to identify and explain the primary strategies Taylor Swift used to create a highly engaging and welcoming environment across multiple platforms during The Eras Tour.
Translate Celebrity Engagement Strategies to Membership Organizations: Attendees will learn how to adapt and apply Taylor Swift’s engagement tactics to enhance member engagement in their own organizations throughout the year.
Create Memorable Member Experiences: Attendees will explore creative ways to build community and foster loyalty among members, to drive continuous engagement.

To Watch this Webinar on the Media Library CLICK HERE!

The Joyful Leadership Revolution: 6 Components for Building a Successful, Happy Workplace
2024-11-14 11:00 - 12:00 | https://usteducation.org/event/the-joyful-leadership-revolution-6-components-for-building-a-successful-happy-workplace/
COURSE DESCRIPTION:
“The Joyful Leadership Revolution” is an engaging 1-hour virtual webinar designed for busy leaders who want to infuse more positivity and effectiveness into their leadership style.
This concise yet impactful session introduces participants to the six key elements that form the foundation of joyful leadership: Principles/Purpose/Potential, Process, Presence, People, Perspective, and Play.
In this fast-paced hour, we’ll explore:
– How aligning your values, mission, and vision can drive purposeful leadership
– The balance between efficient processes and meaningful presence
– Strategies for connecting with people while maintaining a positive perspective
– The power of incorporating play to boost creativity and team morale
Participants will gain:
– A quick overview of the 6 Components of Joyful Leadership
– Practical tips for implementing these components in their daily leadership practice
– Insights into creating a more positive and engaging work environment
– Ideas for quick wins to immediately enhance their leadership approach
This webinar benefits leaders by providing a fresh perspective on leadership, offering easy-to-implement strategies that can lead to increased team engagement and productivity. It’s perfect for both experienced and emerging leaders looking to make a positive impact in today’s fast-paced business world.
Join us for an hour that could transform your approach to leadership and help you foster a more joyful, purpose-driven team dynamic.

LEARNING OBJECTIVES:
By the end of this 1-hour webinar, participants will be able to:
Identify the 6 Components of Joyful Leadership and understand their significance in creating a positive leadership approach.
Recognize how Principles/Purpose/Potential form the foundation of joyful leadership.
Explain the importance of balancing Process, Presence, and People in day-to-day leadership activities.
Explain the role of Perspective and Play in fostering a positive work environment.
Identify at least one actionable step to incorporate each component into their leadership practice.

To Watch this Webinar on the Media Library CLICK HERE!

Part 2/2: “The Power of Connection: "Handling Difficult Conversations Effectively"
2024-11-14 13:00 - 13:30 | zoom.us/j/99033609240
COURSE DESCRIPTION:
In a world driven by relationships, the ability to engage authentically and meaningfully with others is a fundamental asset.
This session delves into the art and science of conversation, offering participants a transformative journey toward becoming adept conversationalists. The course focuses on honing active listening skills, fostering empathy, and mastering the dynamics of engaging dialogue.

LEARNING OBJECTIVES:
Navigating Challenging Conversations: Strategies for handling sensitive topics, conflicts, and diverse viewpoints gracefully.
Elevating Communication Skills: Refining verbal and non-verbal communication to convey clarity, empathy, and understanding.

To Watch this Webinar on the Media Library CLICK HERE!

Good Intentions vs Bad Actors: Considerations on Security for Non-profits
2024-11-19 11:00 - 12:00 | https://usteducation.org/event/good-intensions-vs-bad-actors-considerations-on-security-for-non-profits/
COURSE DESCRIPTION:
The responsibility of cybersecurity is crucial for all organizations, regardless of their size or nature. It encompasses the protection of data, technology, and physical security.
Community service and non-profit organizations are not immune from this. These organizations are also responsible for safeguarding data they collect and house, such as personally identifiable information (PPI) and protected health information (PHI), as they are often targeted due to their sensitive data. Non-compliance with regulations such as HIPAA or increasing state privacy laws can result in significant fines and reputational damage. It’s essential for executives and board members to prioritize cybersecurity, as reputational damage can also affect the leadership of an organization. Budget constraints can pose challenges, but seeking grants and partnerships with larger organizations or educational institutions can provide access to security solutions. However, exercising caution and oversight is crucial when engaging with external entities. Maintaining a strong cybersecurity posture is not only a legal requirement but also vital for protecting sensitive information, preserving organizational reputation, and ensuring the trust and safety of the people served.

LEARNING OBJECTIVES:
Participants will analyze why cybersecurity is the responsibility of all organizations, encompassing the protection of data, technology, and physical security.
Evaluate the impact of non-compliance with regulations such as HIPAA, identifying potential fines and reputational damage that can affect organizations, including non-profits.
Apply tips on discussing the prioritization of cybersecurity at the executive and board level, identifying opportunities to seek grants and partnerships for funding, and exercising caution when engaging with external entities.

To Watch this Webinar on the Media Library CLICK HERE!

Crafting Newsletters Your Members Can’t Ignore
2024-11-19 13:00 - 14:00 | https://usteducation.org/event/crafting-newsletters-your-members-cant-ignore/
COURSE DESCRIPTION:
Capturing your members’ attention amidst a wave of emails is more challenging and crucial than ever. Harness the power of easy-to-use tools and strategies to create newsletters that people actually want to read. Throughout this session, we’ll explore AI-powered tools that slash production time and utilize data-driven personalization techniques that speak directly to each member’s interests. Join us and gain the knowledge and tools to turn your newsletter into a cornerstone of your digital strategy.

LEARNING OBJECTIVES:
Identify strategies to turn your newsletter into a community-building powerhouse, fostering connections among members and strengthening their bond with your association.
Apply techniques for crafting data-driven content that reinforces your association’s mission and values.
Create a framework for measuring and demonstrating the tangible value your newsletter brings to members.

To Watch this Webinar on the Media Library CLICK HERE!

Why Your Association Should Support Your Members With Industry Data Registries
2024-11-20 11:00 - 11:30 | https://usteducation.org/event/why-your-association-should-support-your-members-with-industry-data-registries/
COURSE DESCRIPTION:
In today’s data-driven world, associations have a unique opportunity to empower their members by leveraging industry data registries. This session will explore the critical role that data registries play in enhancing member engagement, driving industry standards, and fostering innovation. Attendees will gain insights into how data registries can streamline operations, provide valuable industry insights, and support informed decision-making. Join us to discover why supporting members with industry data registries is not just beneficial but essential for the growth and success of your association.

LEARNING OBJECTIVES:
Enhance Member Engagement: Learn how data registries can provide members with valuable insights and resources, leading to increased engagement and satisfaction.
Drive Industry Standards: Understand the role of data registries in establishing and maintaining industry standards, ensuring consistency and quality across the board.
Foster Innovation: Discover how data registries can support innovation by providing a centralized source of industry data, enabling informed decision-making and strategic planning.

To Watch this Webinar on the Media Library CLICK HERE!

Failing Forward
2024-11-21 11:00 - 12:00 | https://usteducation.org/event/failing-forward/
COURSE DESCRIPTION:
This interactive program goes beyond theory. Experienced facilitator and Subject Matter Expert, Paul Glover, shares his story of success, failure, recovery. Then, utilizing Paul’s proven Fail Forward Process consisting of:

• Attempt: Take bold action and embrace calculated risks.
• Setback: Learn from inevitable setbacks – they’re not failures, they’re learning opportunities.
• Analyze: Unearth the root causes and identify areas for improvement.
• Adapt: Refine the approach based on your learnings.
• Advance: Propel forward with newfound resilience and anti-fragility.
growth to engage the Group in how to manage their successes and redefine their failures, transforming them into the fuel they need for sustainable success.
to address and overcome their challenge.

LEARNING OBJECTIVES:
Understand and explain the value of failure.
Develop a healthy relationship with failure.
Apply the Fail Forward Process (Attempt – Setback – Analyze – Adapt – Advance) to turn setbacks into springboards.

To Watch this Webinar on the Media Library CLICK HERE!

What's New in BC 2024 Wave 2
2024-11-26 11:00 - 12:00 | https://usteducation.org/event/whats-new-in-bc-2024-wave-2/
COURSE DESCRIPTION:
Here is an opportunity to learn what’s new in BC this fall.
Business Central has two major updates each year. Today you will get the highlights of what’s new in the latest release. This will cover multiple areas of BC.
LEARNING OBJECTIVES:
Identify new features in BC
Explain the update rollouts
Develop skills to manage your updated schedule

To Watch this Webinar on the Media Library CLICK HERE!

Empower Your Leadership: Navigating IT Strategies for Non-technical Leaders
2024-11-26 13:00 - 14:00 | https://usteducation.org/event/empower-your-leadership-navigating-it-strategies-for-non-technical-leaders/
COURSE DESCRIPTION:
In an era where technology underpins every facet of business, C-Suite executives are tasked with the pivotal role of steering their organizations through digital transformation. “Empower Your Leadership: Navigating IT Strategies for Non-Technical Leaders” is crafted for association executives allowing them to harness the full potential of technology to drive their business forward. Facilitated by Daniel Elacqua & Chris Maynard, with decades of leadership in the non-profit and association sectors, this program promises to transcend traditional boundaries of technology understanding.
Designed exclusively for leaders at the helm, this program delves into the nuances of aligning technology with overarching business strategies, ensuring your organization not only survives but thrives in the digital age. From elucidating the crucial role of executive leadership in tech governance to strategizing the selection and management of technology partners, the curriculum is tailored to elevate your command over technology initiatives.
By engaging with real-world case studies, participants will distill actionable insights from theoretical knowledge, learning to navigate the complex landscape of technology management with finesse. This program underscores the symbiosis of people, process, and technology in sculpting a resilient organization poised for growth and innovation.
Embrace this opportunity to redefine technology leadership within the C-Suite. Equip yourself with the strategic acumen to leverage technology as a formidable ally in realizing your vision for business excellence and sustainable competitive advantage.

LEARNING OBJECTIVES:
Gain an understanding of the functional concepts necessary to effectively lead technology initiatives.
Be empowered to formulate key questions that should guide the decision-making process when faced with technology related choices.
Will be equipped with the knowledge and skills needed to confidently manage technology, even without extensive technical experience.
Attendees will learn how to identify, negotiate, and manage strategic partnerships with technology vendors and service providers.
Participants will gain insights into cultivating an organizational culture that embraces continuous digital transformation.
Attendees will explore the principles of IT governance, risk identification and assessment, and the development of policies and procedures to mitigate these risks while supporting organizational growth and resilience.

To Watch this Webinar on the Media Library CLICK HERE!

How to Craft Your Responsible AI Policy
2024-12-03 13:00 - 14:00 | https://usteducation.org/event/how-to-craft-your-responsible-ai-policy/
COURSE DESCRIPTION:
Generative AI has exploded into the business world with wide-ranging disruptive potential. As associations grapple with how to incorporate AI into their working practices, often the very first step is to craft a good Responsible AI policy which will provide parameters for staff usage of new tools as well as identify the organization’s position on the often thorny ethical questions involved in using AI. Wary of getting started without a policy in place? In this hands-on, collaborative session, we’ll walk you through step by step how to write your own AI policy and guidelines – and you’ll hear from peers how they are thinking through the big questions around the dangers and benefits of AI in their own organizations.

LEARNING OBJECTIVES:
Identify key elements that belong in a responsible AI policy
Analyze different different approaches to writing AI guidelines
Develop a policy template to use right away when you get back to the office.

To Watch this Webinar on the Media Library CLICK HERE!
