HubSpot for Associations
2024-01-25 11:00 - 12:00 (America/New_York) | https://zoom.us/j/92494499442
COURSE DESCRIPTION:
Your marketing team may have name dropped it (more than once). You may be thinking that HubSpot is a platform that sounds great for for-profit businesses like retailers, but your association doesn’t have traditional sales staff. In fact, HubSpot is perfect for any association looking to drive conversions on non dues revenue programming. It’s an omnichannel growth and engagement platform membership that empowers associations to increase diversified revenue streams while applying smart digital marketing tactics. Join us as we share how associations can use the HubSpot platform to build both member engagement and growth.

LEARNING OBJECTIVES:

– Why omnichannel marketing is the most effective way to recruit and engage with multi-generational members
– How associations can leverage both marketing AND sales automation tactics to create meaningful and scalable results
– How to determine if your association is ready for true digital transformation

To Watch this Webinar on the Media Library CLICK HERE!

Elevating Your Leadership: A Call to Learn from Your Team's Wisdom (Part 1 of 2)
2024-01-30 13:00 - 14:00 | https://zoom.us/j/94879589840
COURSE DESCRIPTION:
Want to elevate your leadership skills in 2024? Before you start, forget the conventional wisdom of learning only from those who lead—sometimes, the most valuable insights come from those who are led.
Join us for a dynamic two-part webinar series where we will explore original research of leaders who shifted the culture of their organization, by elevating the leadership wisdom found in the often-unheard voices of those they were leading.
Part 1: Unveiling the Unsung Wisdom
In our first session, we’ll explore why those being led are an often-overlooked source of invaluable leadership wisdom. Discover practical, low-maintenance methods for leaders to glean meaningful insights without resorting to burdensome practices (large 360 reviews, burdensome surveys, etc.). We’ll uncover the untapped potential of learning from your team and preview key lessons for a more impactful leadership journey.
Part 2: Lessons in a Case Study of Learning
Dive into leadership practices through original research focused on one organization that harnessed the wisdom of those they lead to elevate their culture and practice. This session serves as both a guide and a case study, offering tangible takeaways and illustrating the profound wisdom leaders can extract from those they lead every day.
By the end of this series, you’ll not only possess the tools to integrate lessons from your team but also gain an understanding of the transformative impact such an approach can have in your specific leadership context. Don’t just lead—lead with wisdom from all corners.

LEARNING OBJECTIVES:

– Uncover why those who are led offer invaluable leadership wisdom and understand why their insights are often overlooked.
– Examine essential questions and processes to gather leadership insights from your team.
– Develop a discerning approach to sift through the noise and identify genuine, practical wisdom from the diverse voices within your team.
– Explore the impact of contextual parameters of leadership on learning from your team.

To Watch this Webinar on the Media Library CLICK HERE!

The Buyer’s Behavior has Dramatically and Permanently Changed
2024-01-30 15:00 - 16:00 | https://zoom.us/j/91898627757
COURSE DESCRIPTION:
Learning how to adapt to the changing buyer behavior is essential to succeed in any customer-facing role. The buyer’s behavior has dramatically and permanently changed in recent years. Today’s customers are more informed and more demanding than ever before. They expect a seamless experience that is both fast and frictionless. It is crucial to reduce the time customers spend waiting and increase the speed of all customer interactions. Additionally, researching thoroughly any new person with whom we interact for any business reason is essential to building trust and establishing a positive relationship. By learning how to adapt to changing buyer behavior, we can provide exceptional service that meets the expectations of our customers.

LEARNING OBJECTIVES:

How the changing buyer behavior affects all customer facing people.
The importance of reducing friction and increasing speed in all customer interactions
The importance of researching thoroughly any new person with whom we interact for any business reason

To Watch this Webinar on the Media Library CLICK HERE!

Strategic Partnership Essentials: 7 Key Elements in High Demand by Corporate Sponsors
2024-02-01 11:00 - 12:00 | https://zoom.us/j/91813562581
COURSE DESCRIPTION:
Unlock the doors to successful corporate sponsorships in 2024 with this webinar, “Strategic Partnership Essentials.” Explore the Seven Crucial Sponsorship Elements that are in high demand, gaining insights into the latest trends and best practices. Join corporate sponsorship expert Lori Zoss Kraska, MBA, CFRE as she shares valuable strategies for creating sponsorship opportunities that resonate with corporations and set you apart from the competition.

LEARNING OBJECTIVES:

Attendees will learn to recognize and analyze the latest trends in corporate sponsorships, gaining insights into the evolving landscape and understanding how these trends impact sponsorship strategies in 2024.
Attendees will learn the seven essential elements that corporate sponsors are seeking and gain a comprehensive understanding of the elements critical for successful sponsorship arrangements.
Attendees will be able to apply strategic insights to develop and enhance their own sponsorship strategies

To Watch this Webinar on the Media Library CLICK HERE!

3 Scoops and a Mission Statement
2024-02-01 15:00 - 16:00 | https://zoom.us/j/98493916244
COURSE DESCRIPTION:
From their funky, chunky ice cream flavors to their social impact, the iconic Ben & Jerry’s ice cream brand has reimagined how organizations can make an impact on their communities. Led by Pete Zimek, CAE, a former Ben & Jerry’s franchisee turned association professional, this interactive session will help to identify strategies to advance your association’s mission while increasing member value. Join us as we translate Ben & Jerry’s unique three-part mission statement into one cohesive strategy associations can adopt.

LEARNING OBJECTIVES:

Construct a compelling origin story that expresses their organization’s “why” to both internal and external stakeholders.
Translate an iconic ice cream brand’s three-part mission into actionable strategies for serving association members while building economic resiliency for the organization.
Re-frame their individual approach to non-profit association management, focusing more on each member’s experience than on the member benefits they provide.

To Watch this Webinar on the Media Library CLICK HERE!

AI Basics for Today's Business Leaders
2024-02-06 13:00 - 14:00 | https://zoom.us/j/99396765915
COURSE DESCRIPTION:
In this session, we will explore the basic principles of AI: what it is, what it does, and how it can shine. We’ll also look at some of the misconceptions and pitfalls of AI and look to the future to see how it can be used to change the world around us. Chris and Stacey will lead attendees in an AI discovery in the search for how best to use emerging AI to better your business/organization.

LEARNING OBJECTIVES:
• Gain a clear understanding of AI, its capabilities and potential impact on your business
• Learn about the latest developments in AI technology and how they can benefit your organization
• Avoid common misconceptions and pitfalls of implementing AI in your business
• Stay ahead of the competition by utilizing emerging AI strategies to improve your business operations

Project Success is up to YOU. Taking Your Project to the Next Level
2024-02-07 13:00 - 14:00 | https://zoom.us/j/94415768705
COURSE DESCRIPTION:
I get it. You have a full-time job, and doing systems projects isn’t it. Yet, here you are. Don’t think it’s just up to your partner to get the job done. YOU (the client) have critical roles and responsibilities in a project, and I bet no one’s ever sat you down to explain them. Truly, you can make or break your own project. Failure is not an option, and your organization is counting on you. Ensure you set your project up for success by learning these 10 essential roles and responsibilities! And how to do it as efficiently and effectively as possible. If your project has already started – it’s never too late to layer in these lessons. You can bring what you learn to your boss to convince them too.

LEARNING OBJECTIVES:

Level set on project realities.
Illuminate YOUR critical roles and responsibilities in a project (vs. those of your partner).
Outline how YOU hit your marks efficiently for project success.

To Watch this Webinar on the Media Library CLICK HERE!

Zero-Based Budgeting: An Approach for 21st Century Financial Management
2024-02-08 15:00 - 16:00 | https://zoom.us/j/92458736774
COURSE DESCRIPTION:
Congratulations! Your association is opening in 2024. What will it cost to operate it? Where will its revenue come from? What will its impact be? This hands-on session will adapt a process called “zero-based budgeting,” first introduced in the 1970s, as a possible way to drive your organization’s growth in the 2020s.

LEARNING OBJECTIVES:

Learn the strategies of zero-based budgeting as a way to begin fiscal year budgeting.
Practice implementing zero-based budgeting strategies in sample scenarios.
Discuss the steps needed to consider financial planning based on future needs, not current realities.

To Watch this Webinar on the Media Library CLICK HERE!

Understanding Bank Reconciliations in Business Central
2024-02-13 13:00 - 14:00 | https://zoom.us/j/99188586655
COURSE DESCRIPTION:
Bank reconciliations are crucial for businesses to keep control of their cash balances. Over the last few years, Microsoft has changed the way bank reconciliations work within Business Central. During this session, we’ll discuss how reconciliations work and how to import bank data into them.

LEARNING OBJECTIVES:

Understand the bank reconciliation process in Business Central.
Understand the changes to the bank reconciliation process introduced by Microsoft.
Learn how to set up the data definitions needed to import bank statement detail into the reconciliation.

To Watch this Webinar on the Media Library CLICK HERE!

Beyond Tradition: Association Transformation into Media Empires
2024-02-14 11:00 - 12:00 | https://zoom.us/j/98588079528
COURSE DESCRIPTION:
In the rapidly evolving digital landscape, the lines between different sectors are blurring. Today, associations are no longer just conveners; they have the potential to become media empires themselves. “Beyond Tradition: Association Transformation into Media Empires” is a dynamic and insightful webinar that will explore this shift in roles. This session will elucidate how associations can harness their unique expertise, expansive networks, and captivating narratives to transform into influential media entities. Join us as we journey through this transformation, spotlighting the opportunities that lie ahead and the strategies to capitalize on them. Uncover the future of associations, a future where you are the media mogul.

LEARNING OBJECTIVES:

Unearth the potential of associations in becoming influential media entities: Understand how your unique knowledge, vast networks, and compelling stories can be leveraged to drive impactful narratives and shape public discourse.
Explore key strategies for transformation: Learn the steps and best practices to transition your association from a traditional convener to a dynamic, content-producing powerhouse.
Discover the opportunities this shift presents: Identify the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles.

To Watch this Webinar on the Media Library CLICK HERE!

Mastering Memorable Online Experiences: A Budget-Friendly Blueprint
2024-02-14 13:00 - 14:00 | https://zoom.us/j/95270242946
COURSE DESCRIPTION:

Unlock the secrets to hosting unforgettable online experiences! If you’ve ever envied other associations’ cool activities but felt constrained by your budget or time, fear not. Join us for insights on navigating fun & interactive events, conferences, career fairs, learning sessions, and award presentations online – fully satisfying, unique, and within budget. Don’t miss out on mastering the art of virtual excellence!

LEARNING OBJECTIVES:

Understand effective strategies for delivering engaging and memorable online experiences, overcoming budgetary constraints and time limitations.

Gain insights into adapting traditional activities such as career fairs, interactive events, and award presentations to the online environment.

Learn practical tips and actionable steps to create unique, impactful virtual experiences that resonate with your audience and align with your association’s goals.

To Watch this Webinar on the Media Library CLICK HERE!

Power Automate in Business Central: Approval Workflows and More!
2024-02-20 13:00 - 14:00 | https://zoom.us/j/94862200687
COURSE DESCRIPTION:
Originally introduced to Business Central in 2019, Power Automate helps streamline business processes in your ERP system that otherwise require human interaction. It’s visible on nearly every page within Business Central, but, like many other elements of Business Central, many users don’t know how to use it because they were never shown how. This is your opportunity to learn how you can streamline some of your processes in Business Central using instant and automated Power Automate flows, some of which don’t even require you to leave Business Central! The goal of this presentation is to show you how easy it is to start optimizing your own business processes in Business Central. While you may not walk away from this webinar as an expert, I’m confident you will be able to understand the process enough that you can start creating simple flows on your own with ease.

LEARNING OBJECTIVES:
• Understand the different types of Power Automate flows available in Business Central
• Understand the Approval User Setup in Business Central as it relates to Power Automate Approval Workflows
• Understand the components to a Power Automate Approval Workflow and be able to create one independently
To Watch this Webinar on the Media Library CLICK HERE!

Mastering the Art of Email Newsletters: 15 Strategies for Success
2024-02-20 15:00 - 16:00 | https://zoom.us/j/91499942605
COURSE DESCRIPTION:
Navigating the world of email newsletter marketing can be challenging. Many organizations struggle to balance timely, relevant content with the need to keep their newsletters fresh and engaging.
Email newsletters are a fantastic medium for sharing relevant content to your members, but it’s crucial to ask: are your newsletters truly resonating with each individual, or are they just another generic email in their inbox?
Break free from the one-size-fits-all approach and join our interactive workshop. Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends. We’ll delve into best practices for elevating your newsletter content, boosting member engagement, curating diverse external content, and harnessing the power of automation.

LEARNING OBJECTIVES:
• Explore cutting-edge technologies to enhance your newsletter’s process while reducing internal workload – a strategic approach to save time and effort.
• Gain actionable insights to transform your newsletter and marketing strategy, maximizing its potential and effectiveness.
• Master the core principles of email engagement to ensure your newsletter stands out and truly connects with your audience.

To Watch this Webinar on the Media Library CLICK HERE!

Marketing and Membership Survival Guide
2024-02-28 11:00 - 12:00 | zoom.us/j/98449644781
COURSE DESCRIPTION:
In the Marketing and Membership Survival Guide, we will look at communicating through a new lens. This very active and hands-on session is going to teach and encourage you to look at things a little differently so you are thriving in connecting and engaging with your members. We will be taking a pause to better understand the psychology of how people are engaging with content and trying something a little different based on YOUR strengths.

LEARNING OBJECTIVES:

Understand the psychology of messaging
Tap into YOUR personal marketing and storytelling superpowers to attract your ideal audience
Explore messaging that shares your mission, vision, thoughts, and expertise that turns heads and stops the scroll.

To Watch this Webinar on the Media Library CLICK HERE!

Spring Into Savings
2024-02-29 13:00 - 14:00 | https://zoom.us/j/98434879837
COURSE DESCRIPTION:
Are you looking to save jobs or reduce unnecessary expenses? ARG’s upcoming Cost Optimization Event can help!
Expert Speakers: Gain insights from industry leaders who have mastered the art of cost optimization. Practical Strategies: Discover actionable tips and strategies to cut costs without compromising quality. Real-World Case Studies: Learn from successful businesses that have significantly improved their bottom line through optimization.
Join us February 29th to find out how we find and implement millions of $ in cost savings for clients.

LEARNING OBJECTIVES:

Gain insights from industry leaders who have mastered the art of cost optimization
Discover actionable tips and strategies to cut costs without compromising quality
Learn from successful businesses that have significantly improved their bottom line through optimization.

To Watch this Webinar on the Media Library CLICK HERE!

Drive Engagement Using Ancient Myth, Social Media and User Generated Video
2024-03-05 13:00 - 14:00 | https://zoom.us/j/93760830898
COURSE DESCRIPTION:
In 1949, Joseph Campbell published the book, The Hero with a Thousand Faces. In it, Campbell reveals his discovery that myths from around the world and for all of recorded history with powerful influence all followed a similar pattern – The Hero’s Journey. Today, The Hero’s Journey powers your favorite movies and books, and has become a key to modern marketing. In a world of intense technology change this ancient story framework can guide us to effective member engagement and communications.

LEARNING OBJECTIVES:

Where technology is going and why it matters for your organization.
What is the Hero’s Journey and how it applies to companies, products, brands, and member engagement.
How video content is dominating the online landscape and how that changes your strategy.
How state-of-the-art tools and technology can give you access to the kinds of stories that move people to action.

To Watch this Webinar on the Media Library CLICK HERE!

Master Employee Onboarding with Thoughtful IT: Top 7 Tips
2024-03-06 11:00 - 12:00 | https://zoom.us/j/92982579618
COURSE DESCRIPTION:
One of the quickest ways to tarnish a new employee’s perception of your association is to throw them into a sloppy technology setup.
After providing IT support to associations for 33 years we’ve become intimately familiar with employee on-boarding—and how technology will make or break the experience. As top talent becomes more and more difficult to attract and retain, mastering this process becomes mission-critical.
To help give your new hires an overwhelmingly positive start to their tenure we’ve compiled the most important lessons we’ve learned from our experience.

LEARNING OBJECTIVES:

IT’s critical role in a positive on-boarding experience
Best practices to maximize productivity, engagement, and security
Equipment recommendations to empower hybrid and remote workers

To Watch this Webinar on the Media Library CLICK HERE!

Marketing in the AI Era: Tools and Techniques for Strategic Advantage
2024-03-06 13:00 - 14:00 | https://zoom.us/j/97254872936
COURSE DESCRIPTION:
Are you eager to harness the power of AI in your marketing initiatives but unsure where to begin? This session is designed for marketers looking to seamlessly integrate next-gen AI technology into their strategies.
Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles. Delve into an array of AI marketing tools, from SEO optimization using NLP for enhanced semantic analysis and search volume insights, to email tools that optimize content curation. We’ll also explore innovative solutions in content generation, inline editing, image creation, and AI-driven audio editing tools. This session is the perfect gateway to leveraging AI for more efficient and effective marketing.

LEARNING OBJECTIVES:
• Acquire a comprehensive understanding of the current landscape of Marketing AI.
• Identify actionable Marketing AI tools to immediately enhance your marketing strategy.
• Master the art of initiating straightforward Marketing AI experiments, utilizing AI to streamline your processes and save time.
To Watch this Webinar on the Media Library CLICK HERE!

Empowering Nonprofits: Streamline Operations with Our Custom ERP Solution
2024-03-07 11:00 - 12:00 | https://zoom.us/j/99707223583
COURSE DESCRIPTION:
In today’s dynamic landscape, numerous not-for-profit organizations seek to optimize their operations through the adoption of advanced ERP systems. This course delves into the core functionalities of Sylogist’s Mission ERP, uniquely tailored to meet the specific needs of not-for-profit entities, seamlessly integrated within Microsoft’s Business Central platform.
Participants will gain insights into why many organizations are transitioning to new ERPs, whether due to outgrowing their existing systems or facing obsolescence with unsupported platforms. Through comprehensive exploration, attendees will discover the transformative capabilities offered by Mission ERP, providing a holistic understanding of its features, modules, and how it aligns with the operational intricacies of not-for-profit organizations.
This session offers practical demonstrations and real-world examples, empowering participants to leverage Mission ERP effectively within their respective organizational contexts. Join us to unlock the potential and embark on a journey towards enhanced operational efficiency and strategic decision-making within the realm of not-for-profit management.

LEARNING OBJECTIVES:

Review the Administrative Dashboard in Mission ERP
Discuss Setups for Fund & Net Asset Accounting
Discuss Deposits & Loans
Discuss Award & Grant Management

To Watch this Webinar on the Media Library CLICK HERE!

Elevating Your Leadership: A Call to Learn from Your Team's Wisdom (Part 2 of 2)
2024-03-07 13:00 - 14:00 | https://zoom.us/j/96742308010
COURSE DESCRIPTION:
Want to elevate your leadership skills in 2024? Before you start, forget the conventional wisdom of learning only from those who lead—sometimes, the most valuable insights come from those who are led.
Join us for a dynamic two-part webinar series where we will explore original research of leaders who shifted the culture of their organization, by elevating the leadership wisdom found in the often-unheard voices of those they were leading.
Part 1: Unveiling the Unsung Wisdom
In our first session, we’ll explore why those being led are an often-overlooked source of invaluable leadership wisdom. Discover practical, low-maintenance methods for leaders to glean meaningful insights without resorting to burdensome practices (large 360 reviews, burdensome surveys, etc.). We’ll uncover the untapped potential of learning from your team and preview key lessons for a more impactful leadership journey.
Part 2: Lessons in a Case Study of Learning
Dive into leadership practices through original research focused on one organization that harnessed the wisdom of those they lead to elevate their culture and practice. This session serves as both a guide and a case study, offering tangible takeaways and illustrating the profound wisdom leaders can extract from those they lead every day.
By the end of this series, you’ll not only possess the tools to integrate lessons from your team but also gain an understanding of the transformative impact such an approach can have in your specific leadership context. Don’t just lead—lead with wisdom from all corners.

LEARNING OBJECTIVES:

Explore eight characteristics of effective leadership distilled from an example with education professionals.
Identify the transferable elements within this wisdom, that can enhance leadership effectiveness across diverse contexts.
Draw inspiration from the examples, showcasing how leaders can glean invaluable lessons from those they lead.
Craft a personalized strategy to initiate and sustain a process of learning from your team.

To Watch this Webinar on the Media Library CLICK HERE!

Top 8 Insider Cybersecurity Threats and How to Stop Them
2024-03-13 11:00 - 12:00 | https://zoom.us/j/99137748708
COURSE DESCRIPTION:
In the webinar, we delve into the critical topic of insider threats—a menace that often eludes conventional IT security tools. Discover how these threats can compromise your organization’s sensitive data and operations, understand why traditional security measures fall short in detecting these threats, and more importantly, learn effective strategies to mitigate them.

LEARNING OBJECTIVES:

Learn the top 8 Insider Threats Often Missed by IT Security Tools
Learn 5 Ways to Prevent Internal Cybersecurity Gaps
Learn the role of Advanced Threat Detection Systems

To Watch this Webinar on the Media Library CLICK HERE!

Your Ads Suck: The Transformation Playbook for Skyrocketing Conversions
2024-03-13 13:00 - 14:00 | https://zoom.us/j/98407117588
COURSE DESCRIPTION:
This session promises a no-nonsense, actionable guide to overhauling your social ad strategies for Meta, Google, LinkedIn, and more. Attendees will discover insider tips and strategies for crafting ads that don’t just attract eyes but actively convert them into leads and sales, ensuring your business stands out in the crowded digital landscape.

LEARNING OBJECTIVES:

Understanding Audience Psychology: Crafting Messages That Resonate
Learn how to delve into the mindset of your target audience across different platforms. This point covers the importance of audience segmentation, the creation of persona-driven content, and how to tailor messages that speak directly to the needs and desires of your audience, thereby increasing the likelihood of conversion.

Creative Optimization: Designing Ads That Catch Eyes and Drive Action
Discover the secrets to designing visually appealing ads that not only grab attention but also encourage viewers to take action. This includes tips on using color psychology, imagery, and call-to-action buttons effectively across various social platforms, ensuring your ads stand out in a sea of content.

Data-Driven Decisions: Leveraging Analytics for Continuous Improvement
Dive into the world of ad analytics to understand what works and what doesn’t. This learning point emphasizes the importance of A/B testing, tracking conversion metrics, and using insights from platform-specific analytics tools to refine your ad strategies over time. Learn how to iterate on your successes and pivot away from underperforming elements to consistently improve ad performance and ROI.

To Watch this Webinar on the Media Library CLICK HERE!

Beyond Certifications: Core Principles of Membership and Corporate Recognition Programs
2024-03-14 11:00 - 12:00 | https://zoom.us/j/97470715666
COURSE DESCRIPTION:
Recognition programs are useful to demonstrate the competency of professionals and companies. Non-profits that serve companies (trade associations) and professions (professional societies) can recognize their members’ work with best practice alignment, certificate, or certification offerings.

LEARNING OBJECTIVES:

Identification of the three membership recognition program types.
Implementing best practices aligned with international standards.
Developing recognition requirements through stakeholder engagement, industry validation, and professional review.
Achieving transparency in programs through collaboration between industry leaders, professionals, and association staff to ensure fair requirements.

To Watch this Webinar on the Media Library CLICK HERE!

Spring Symposium Information
2024-03-20 09:59 - 15:30
Innovate | Collaborate | Transform
Date: March 20, 2024
Time: 10:00 AM – 3:30 PM
Location: In-person will be held at Alliance Bernstein in Washington DC.
This symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional, an emerging leader, or simply someone eager to enhance your understanding of these vital topics, this event is designed for you.
Agenda: Each session is 1 CPE/CAE Credit

Session 1: (10:00-11:00 AM) Navigating the Transformation of Successful Member Engagement
Course Description:

Member engagement as we know it is ripe for a revolution. It’s time to move beyond just innovation and collaboration – it’s time for transformation. Often, we get so caught up in our typical day-to-day activities that we forget the power of real change. Without transformation, all those brilliant ideas and team efforts might as well be wishes in a well.

In this session, we’re diving deep into why and how transformation should be at the heart of your member engagement strategies. We’re talking about breaking the mold and challenging the status quo. We’ll explore the common pitfalls that hold associations back, like staff turnover, team silos, and the ever-present “time poverty.”
Learning Objectives:

The Real Deal with Member Engagement: What’s not working and why it’s time for a shift.
A Fresh Take on Engagement: A new philosophy that puts transformation front and center.
Embracing and Managing Change: Strategies to help your organization adapt, evolve, and thrive in the face of change.

Speaker: Dave Will from PropFuel

Session 2: (11:15-12:15 PM) Everyone, Every Role has IT Systems Requirements Responsibilities.
Course Description:
Technology projects are tenuous even with well-defined requirements. However, a technology project will surely fail if the requirements are incorrect and every single technology project has requirements. Join us for an enlightening presentation about how requirements play a critical role in every tech-dependent project. We will demonstrate and discuss various types of requirements, including business, system, user, functional, and nonfunctional requirements. We will also delve into how an organization’s characteristics and culture affect the outcome of a requirements analysis endeavor. It is imperative that everyone in the organization understand their role and accountability in a requirements analysis initiative. Whether you’re a CEO, VP, project manager, developer, user, or other, you have a role in the requirements project. This is true in every project; requirements must be defined regardless of whether you use classic waterfall or agile development methodologies.
Learning objectives:

Differentiate the different types of requirements and each one’s role in a technology project.
Identify leadership, business analyst, IT, user, and other roles and responsibilities required to ensure success.
Educate participants so they can take the steps necessary to keep their organization’s technology initiatives on track.

Speaker: Dave Coriale from DelCor

Lunch (12:15-1:15 PM)

Session 3: (1:15-2:15 PM) A Practical Approach to Cybersecurity in the Age of Hybrid Work and AI-Powered Fraud
Course Description:
It is not possible for busy association leaders to stay up-to-date with all things cybersecurity, especially as the rate of technological change continues to increase exponentially. That’s why we’ve designed this course to get you up to speed on the threats and strategies that matter most to organizations like yours in March 2024—a time when employees and members are more dispersed than ever, and when artificial intelligence is raising at least as many questions as it answers.
We’ll work through practical frameworks, real-life examples, and clear action items to turn a complex and intimidating subject into one you’re ready to tackle head-on.
Learning Objectives:

An executive-level framework to guide your cybersecurity strategy (and what NOT to worry about)
A realistic look at the current threat landscape given industry trends such as hybrid work
The dual role of artificial intelligence in amplifying and decimating successful attacks
How and where to delegate protective measures that minimize risk to employees and members

Speaker: Heinan Landa from Optimal Networks

Session 4: (2:30-3:30 PM) Designing Memorable Experiences: Leveraging Design Thinking and AI in Event Management
Course Description:
Create events that leave a lasting impression by mastering the art of design thinking and AI integration. This course is for event managers, marketers, and industry professionals looking to take their event planning to the next level and create remarkable, unforgettable experiences for their audience. In the world of event management, the power of a compelling experience cannot be overstated. This comprehensive course will equip you with the design thinking principles that empower human-centric innovation and AI’s advanced capabilities to refine event strategies and enhance engagement.
Learning Objectives:

Fundamental aspects of design thinking, including empathy, ideation, and experimentation, and how these principles can be applied to create more engaging and meaningful event experiences.
Insights into how the availability of unlimited design resources, coupled with a design thinking approach, can lead to more creative and attendee-centric event environments.
The strategic use of AI in social advertising to not only promote events but also to gather valuable data for tailoring event experiences to individual preferences.

Speaker: Bill McGlade from epIQ

Our sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged, informed, and inspired as you interact with individuals who have mastered the art of Innovation, Collaboration and Transformation.

Spring Symposium: In-Person Registration
2024-03-20 10:00 - 15:30 | Alliance Bernstein, Washington, DC

Spring Symposium: Virtual Registration
2024-03-20 10:00 - 15:30 | zoom.us/j/99450983965
Innovate | Collaborate | Transform
Date: March 20, 2024
Time: 10:00 AM – 3:30 PM
This symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional, an emerging leader, or simply someone eager to enhance your understanding of these vital topics, this event is designed for you.

Agenda: Each session is 1 CPE/CAE Credit

Session 1: (10:00-11:00 AM) Navigating the Transformation of Successful Member Engagement
Course Description:

Member engagement as we know it is ripe for a revolution. It’s time to move beyond just innovation and collaboration – it’s time for transformation. Often, we get so caught up in our typical day-to-day activities that we forget the power of real change. Without transformation, all those brilliant ideas and team efforts might as well be wishes in a well.

In this session, we’re diving deep into why and how transformation should be at the heart of your member engagement strategies. We’re talking about breaking the mold and challenging the status quo. We’ll explore the common pitfalls that hold associations back, like staff turnover, team silos, and the ever-present “time poverty.”
Learning Objectives:

The Real Deal with Member Engagement: What’s not working and why it’s time for a shift.
A Fresh Take on Engagement: A new philosophy that puts transformation front and center.
Embracing and Managing Change: Strategies to help your organization adapt, evolve, and thrive in the face of change.

Speaker: Dave Will from PropFuel

Session 2: (11:15-12:15 PM) Everyone, Every Role has IT Systems Requirements Responsibilities.
Course Description:
Technology projects are tenuous even with well-defined requirements. However, a technology project will surely fail if the requirements are incorrect and every single technology project has requirements. Join us for an enlightening presentation about how requirements play a critical role in every tech-dependent project. We will demonstrate and discuss various types of requirements, including business, system, user, functional, and nonfunctional requirements. We will also delve into how an organization’s characteristics and culture affect the outcome of a requirements analysis endeavor. It is imperative that everyone in the organization understand their role and accountability in a requirements analysis initiative. Whether you’re a CEO, VP, project manager, developer, user, or other, you have a role in the requirements project. This is true in every project; requirements must be defined regardless of whether you use classic waterfall or agile development methodologies.
Learning objectives:

Differentiate the different types of requirements and each one’s role in a technology project.
Identify leadership, business analyst, IT, user, and other roles and responsibilities required to ensure success.
Educate participants so they can take the steps necessary to keep their organization’s technology initiatives on track.

Speaker: Dave Coriale from DelCor

Lunch (12:15-1:15 PM)

Session 3: (1:15-2:15 PM) A Practical Approach to Cybersecurity in the Age of Hybrid Work and AI-Powered Fraud
Course Description:
It is not possible for busy association leaders to stay up-to-date with all things cybersecurity, especially as the rate of technological change continues to increase exponentially. That’s why we’ve designed this course to get you up to speed on the threats and strategies that matter most to organizations like yours in March 2024—a time when employees and members are more dispersed than ever, and when artificial intelligence is raising at least as many questions as it answers.
We’ll work through practical frameworks, real-life examples, and clear action items to turn a complex and intimidating subject into one you’re ready to tackle head-on.
Learning Objectives:

An executive-level framework to guide your cybersecurity strategy (and what NOT to worry about)
A realistic look at the current threat landscape given industry trends such as hybrid work
The dual role of artificial intelligence in amplifying and decimating successful attacks
How and where to delegate protective measures that minimize risk to employees and members

Speaker: Heinan Landa from Optimal Networks

Session 4: (2:30-3:30 PM) Designing Memorable Experiences: Leveraging Design Thinking and AI in Event Management
Course Description:
Create events that leave a lasting impression by mastering the art of design thinking and AI integration. This course is for event managers, marketers, and industry professionals looking to take their event planning to the next level and create remarkable, unforgettable experiences for their audience. In the world of event management, the power of a compelling experience cannot be overstated. This comprehensive course will equip you with the design thinking principles that empower human-centric innovation and AI’s advanced capabilities to refine event strategies and enhance engagement.
Learning Objectives:

Fundamental aspects of design thinking, including empathy, ideation, and experimentation, and how these principles can be applied to create more engaging and meaningful event experiences.
Insights into how the availability of unlimited design resources, coupled with a design thinking approach, can lead to more creative and attendee-centric event environments.
The strategic use of AI in social advertising to not only promote events but also to gather valuable data for tailoring event experiences to individual preferences.

Speaker: Bill McGlade from epIQ

Our sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged, informed, and inspired as you interact with individuals who have mastered the art of Innovation, Collaboration and Transformation.

7 Tips for Marketing to Millennials
2024-03-21 13:00 - 14:00 | https://zoom.us/j/94018626424
COURSE DESCRIPTION:
Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. Is your marketing meeting millennials where they are with the content they enjoy consuming?
During this session, you’ll learn seven practical tips to apply to your marketing strategy to attract this audience and pull them through your buyer’s journey from prospects to advocates.

LEARNING OBJECTIVES:

Dig into research about the evolution of B2B buying committees
Gain an understanding of the Millennial mindset and how what worked in 2015 doesn’t work anymore with this audience
Learn tangible takeaways to help jumpstart your journey into thinking about your buyer demographics

To Watch this Webinar on the Media Library CLICK HERE!

Strategic Partnership Essentials: 7 Key Elements in High Demand by Corporate Sponsors
2024-03-26 11:00 - 12:00 | https://zoom.us/j/99447932468

I Need Help. We Are Implementing Microsoft 365 Business Central and What Should I Do to Prepare, Prep, and Get My Team Excited?
2024-03-26 13:00 - 14:00 | https://zoom.us/j/92604247389
COURSE DESCRIPTION:
You might have had a previous ERP Implementation, in your past, but today there are many factors to consider and also Change is not a popular topic with employees. In this session, Steve will take his 25 years of implementing Microsoft Navision/NAV/BC and provide you with information, tips and tools to be the best Project Manager, Implementation Leader, or Team Member in your project. You will leave excited that you can start bringing your Implementation team together and think about all the factors and prepare some of the key data areas, ahead of time.

LEARNING OBJECTIVES:

Where to start preparing your Team to get excited and knowledgeable
Begin Learning and understanding Business Central
Thinking about moving Master Data to Business Central
Are there any Risks or areas to consider

To Watch this Webinar on the Media Library CLICK HERE!

Make a Financial Splash: Exploring Business Central 2024 Release Wave 1
2024-03-27 13:00 - 14:00 | https://zoom.us/j/94456193092
COURSE DESCRIPTION:
Join us for a review of Microsoft Dynamics Business Centrals 2024 wave 1 and the many exciting and useful features in the financial area of the solution.
These are some of the main features that you can look forward to in the financial area of Microsoft Business Centrals 2024 wave 1. They are designed to help you improve your financial performance and health and achieve your business goals and objectives.
We hope you’re as excited as we are about the upcoming update of Microsoft Dynamics Business Centrals 2024 wave 1, and we look forward to helping you leverage these features to grow and succeed in your business.

LEARNING OBJECTIVES:
Some of the highlights are:
• More robust reporting
• Use of AI
• Automate and Simplify Bank Reconciliation
• Performance enhancements for data and transactions
To Watch this Webinar on the Media Library CLICK HERE!
