Part 2/2: “The Power of Connection: "Handling Difficult Conversations Effectively"
2024-11-14 13:00 - 13:30 (America/New_York) | zoom.us/j/99033609240
COURSE DESCRIPTION:
In a world driven by relationships, the ability to engage authentically and meaningfully with others is a fundamental asset.
This session delves into the art and science of conversation, offering participants a transformative journey toward becoming adept conversationalists. The course focuses on honing active listening skills, fostering empathy, and mastering the dynamics of engaging dialogue.

LEARNING OBJECTIVES:
Navigating Challenging Conversations: Strategies for handling sensitive topics, conflicts, and diverse viewpoints gracefully.
Elevating Communication Skills: Refining verbal and non-verbal communication to convey clarity, empathy, and understanding.

To Watch this Webinar on the Media Library CLICK HERE!

Good Intentions vs Bad Actors: Considerations on Security for Non-profits
2024-11-19 11:00 - 12:00 | https://usteducation.org/event/good-intensions-vs-bad-actors-considerations-on-security-for-non-profits/
COURSE DESCRIPTION:
The responsibility of cybersecurity is crucial for all organizations, regardless of their size or nature. It encompasses the protection of data, technology, and physical security.
Community service and non-profit organizations are not immune from this. These organizations are also responsible for safeguarding data they collect and house, such as personally identifiable information (PPI) and protected health information (PHI), as they are often targeted due to their sensitive data. Non-compliance with regulations such as HIPAA or increasing state privacy laws can result in significant fines and reputational damage. It’s essential for executives and board members to prioritize cybersecurity, as reputational damage can also affect the leadership of an organization. Budget constraints can pose challenges, but seeking grants and partnerships with larger organizations or educational institutions can provide access to security solutions. However, exercising caution and oversight is crucial when engaging with external entities. Maintaining a strong cybersecurity posture is not only a legal requirement but also vital for protecting sensitive information, preserving organizational reputation, and ensuring the trust and safety of the people served.

LEARNING OBJECTIVES:
Participants will analyze why cybersecurity is the responsibility of all organizations, encompassing the protection of data, technology, and physical security.
Evaluate the impact of non-compliance with regulations such as HIPAA, identifying potential fines and reputational damage that can affect organizations, including non-profits.
Apply tips on discussing the prioritization of cybersecurity at the executive and board level, identifying opportunities to seek grants and partnerships for funding, and exercising caution when engaging with external entities.

To Watch this Webinar on the Media Library CLICK HERE!

Crafting Newsletters Your Members Can’t Ignore
2024-11-19 13:00 - 14:00 | https://usteducation.org/event/crafting-newsletters-your-members-cant-ignore/
COURSE DESCRIPTION:
Capturing your members’ attention amidst a wave of emails is more challenging and crucial than ever. Harness the power of easy-to-use tools and strategies to create newsletters that people actually want to read. Throughout this session, we’ll explore AI-powered tools that slash production time and utilize data-driven personalization techniques that speak directly to each member’s interests. Join us and gain the knowledge and tools to turn your newsletter into a cornerstone of your digital strategy.

LEARNING OBJECTIVES:
Identify strategies to turn your newsletter into a community-building powerhouse, fostering connections among members and strengthening their bond with your association.
Apply techniques for crafting data-driven content that reinforces your association’s mission and values.
Create a framework for measuring and demonstrating the tangible value your newsletter brings to members.

To Watch this Webinar on the Media Library CLICK HERE!

Why Your Association Should Support Your Members With Industry Data Registries
2024-11-20 11:00 - 11:30 | https://usteducation.org/event/why-your-association-should-support-your-members-with-industry-data-registries/
COURSE DESCRIPTION:
In today’s data-driven world, associations have a unique opportunity to empower their members by leveraging industry data registries. This session will explore the critical role that data registries play in enhancing member engagement, driving industry standards, and fostering innovation. Attendees will gain insights into how data registries can streamline operations, provide valuable industry insights, and support informed decision-making. Join us to discover why supporting members with industry data registries is not just beneficial but essential for the growth and success of your association.

LEARNING OBJECTIVES:
Enhance Member Engagement: Learn how data registries can provide members with valuable insights and resources, leading to increased engagement and satisfaction.
Drive Industry Standards: Understand the role of data registries in establishing and maintaining industry standards, ensuring consistency and quality across the board.
Foster Innovation: Discover how data registries can support innovation by providing a centralized source of industry data, enabling informed decision-making and strategic planning.

To Watch this Webinar on the Media Library CLICK HERE!

Failing Forward
2024-11-21 11:00 - 12:00 | https://usteducation.org/event/failing-forward/
COURSE DESCRIPTION:
This interactive program goes beyond theory. Experienced facilitator and Subject Matter Expert, Paul Glover, shares his story of success, failure, recovery. Then, utilizing Paul’s proven Fail Forward Process consisting of:

• Attempt: Take bold action and embrace calculated risks.
• Setback: Learn from inevitable setbacks – they’re not failures, they’re learning opportunities.
• Analyze: Unearth the root causes and identify areas for improvement.
• Adapt: Refine the approach based on your learnings.
• Advance: Propel forward with newfound resilience and anti-fragility.
growth to engage the Group in how to manage their successes and redefine their failures, transforming them into the fuel they need for sustainable success.
to address and overcome their challenge.

LEARNING OBJECTIVES:
Understand and explain the value of failure.
Develop a healthy relationship with failure.
Apply the Fail Forward Process (Attempt – Setback – Analyze – Adapt – Advance) to turn setbacks into springboards.

To Watch this Webinar on the Media Library CLICK HERE!

What's New in BC 2024 Wave 2
2024-11-26 11:00 - 12:00 | https://usteducation.org/event/whats-new-in-bc-2024-wave-2/
COURSE DESCRIPTION:
Here is an opportunity to learn what’s new in BC this fall.
Business Central has two major updates each year. Today you will get the highlights of what’s new in the latest release. This will cover multiple areas of BC.
LEARNING OBJECTIVES:
Identify new features in BC
Explain the update rollouts
Develop skills to manage your updated schedule

To Watch this Webinar on the Media Library CLICK HERE!

Empower Your Leadership: Navigating IT Strategies for Non-technical Leaders
2024-11-26 13:00 - 14:00 | https://usteducation.org/event/empower-your-leadership-navigating-it-strategies-for-non-technical-leaders/
COURSE DESCRIPTION:
In an era where technology underpins every facet of business, C-Suite executives are tasked with the pivotal role of steering their organizations through digital transformation. “Empower Your Leadership: Navigating IT Strategies for Non-Technical Leaders” is crafted for association executives allowing them to harness the full potential of technology to drive their business forward. Facilitated by Daniel Elacqua & Chris Maynard, with decades of leadership in the non-profit and association sectors, this program promises to transcend traditional boundaries of technology understanding.
Designed exclusively for leaders at the helm, this program delves into the nuances of aligning technology with overarching business strategies, ensuring your organization not only survives but thrives in the digital age. From elucidating the crucial role of executive leadership in tech governance to strategizing the selection and management of technology partners, the curriculum is tailored to elevate your command over technology initiatives.
By engaging with real-world case studies, participants will distill actionable insights from theoretical knowledge, learning to navigate the complex landscape of technology management with finesse. This program underscores the symbiosis of people, process, and technology in sculpting a resilient organization poised for growth and innovation.
Embrace this opportunity to redefine technology leadership within the C-Suite. Equip yourself with the strategic acumen to leverage technology as a formidable ally in realizing your vision for business excellence and sustainable competitive advantage.

LEARNING OBJECTIVES:
Gain an understanding of the functional concepts necessary to effectively lead technology initiatives.
Be empowered to formulate key questions that should guide the decision-making process when faced with technology related choices.
Will be equipped with the knowledge and skills needed to confidently manage technology, even without extensive technical experience.
Attendees will learn how to identify, negotiate, and manage strategic partnerships with technology vendors and service providers.
Participants will gain insights into cultivating an organizational culture that embraces continuous digital transformation.
Attendees will explore the principles of IT governance, risk identification and assessment, and the development of policies and procedures to mitigate these risks while supporting organizational growth and resilience.

To Watch this Webinar on the Media Library CLICK HERE!

How to Craft Your Responsible AI Policy
2024-12-03 13:00 - 14:00 | https://usteducation.org/event/how-to-craft-your-responsible-ai-policy/
COURSE DESCRIPTION:
Generative AI has exploded into the business world with wide-ranging disruptive potential. As associations grapple with how to incorporate AI into their working practices, often the very first step is to craft a good Responsible AI policy which will provide parameters for staff usage of new tools as well as identify the organization’s position on the often thorny ethical questions involved in using AI. Wary of getting started without a policy in place? In this hands-on, collaborative session, we’ll walk you through step by step how to write your own AI policy and guidelines – and you’ll hear from peers how they are thinking through the big questions around the dangers and benefits of AI in their own organizations.

LEARNING OBJECTIVES:
Identify key elements that belong in a responsible AI policy
Analyze different different approaches to writing AI guidelines
Develop a policy template to use right away when you get back to the office.

To Watch this Webinar on the Media Library CLICK HERE!

Navigating the Looming Membership Cliff: Insights From Association CEOs
2024-12-04 11:00 - 12:00 | https://usteducation.org/event/navigating-the-looming-membership-cliff-insights-from-association-ceos/
COURSE DESCRIPTION:
We hear a lot about the “enrollment cliff” in the news, but there’s another looming crisis that hasn’t received as much attention—the “membership cliff” facing many associations. With factors like retirements, industry shifts, and private equity buyouts causing members to leave or exit their fields, associations are at risk of losing significant portions of their member base in the coming years.
Join us for a thought-provoking conversation with several association CEOs who are confronting this challenge head-on. Discover how they identified the warning signs, what’s causing this membership cliff in their industries, and—most importantly—what they are doing to retain members, engage younger generations, and evolve their value propositions for the future.

LEARNING OBJECTIVES:
Analyze the key drivers behind the impending membership cliff and evaluate its potential impact on associations.
Examine strategies association leaders are implementing to retain members and attract new ones in the face of this challenge.
Assess how associations are adapting their membership models to prepare for long-term sustainability.

To Watch this Webinar on the Media Library CLICK HERE!

Transforming Member Experiences With AI Marketing
2024-12-04 13:00 - 14:00 | https://usteducation.org/event/transforming-member-experiences-with-ai-marketing/
COURSE DESCRIPTION:
Are you a forward-thinking leader in charge of digital innovation in your organization? Whether you’re taking your first steps into AI or looking to expand your existing expertise, this session is designed for those eager to unlock the full potential of AI in marketing.
This workshop will introduce you to a carefully curated selection of intuitive, powerful AI tools specifically developed for the unique challenges of modern marketing. These cutting-edge solutions are crafted to enhance your effectiveness in marketing, advertising, and communications across diverse audiences and platforms.

LEARNING OBJECTIVES:
Leverage AI technologies for SEO optimization and gain insights into current search trends and volume recommendations.
Discover how AI can dramatically improve your emails’ timing, content, and personalization, ensuring maximum engagement.
Explore AI solutions for generating and refining textual and visual content that resonates with your target audience while maintaining brand consistency across different markets.
Uncover AI applications that streamline the creation and optimization of visual content, adapting to various cultural nuances and preferences.
Utilize AI to elevate your campaigns’ audio elements, from podcast production to multimedia advertisements.

To Watch this Webinar on the Media Library CLICK HERE!

Fueling Growth: Strategies for New Member Acquisition
2024-12-05 11:00 - 12:00 | https://usteducation.org/event/fueling-growth-strategies-for-new-member-acquisition/
COURSE DESCRIPTION:
New member acquisition isn’t just a metric—it’s a key driver of your association’s long-term success and influence. By reaching new audiences and building strong connections from day one, your association can achieve greater impact and relevance.
In this webinar, we’ll discuss how attracting new members can transform your association, expanding your reach and strengthening your community. Join us as we explore:
– The importance of building strong relationships with prospects to create a foundation for long-term membership
– The secret to identifying hidden potential members within your existing database
– How to gather key insights from prospects to craft messages that resonate and inspire action
– Real-life case studies of acquisition campaigns that have delivered measurable success

LEARNING OBJECTIVES:
Explain how effective relationship-building with prospects can establish a strong foundation for long-term membership growth.
Apply techniques to identify and engage hidden potential members within your association’s existing database.
Develop targeted messaging based on prospect insights to drive meaningful engagement and successful acquisition.

To Watch this Webinar on the Media Library CLICK HERE!

Harnessing Data & Analytics for Effective Leadership
2024-12-05 13:00 - 14:00 | https://usteducation.org/event/harnessing-data-analytics-for-effective-leadership/
Course Description:
Modern leaders are not just visionaries thinking of what could be, they’re strategic thinkers with concrete plans. They leverage data and analytics to make informed decisions, drive innovation, and achieve organizational goals, all while thinking big for the future. In this session, the industry experts at Association Analytics will share how leaders can use data and analytics to enhance your leadership capabilities, drive their organization towards greater success, and prepare to lead in the digital age.
From defining important terms to lessons in aligning strategy, data, and execution, to the wrinkles and bumps along the road to a modern association as well as a look to the future of what could be, this session is sure to enlighten any interested industry executive.

Learning Objectives:
Explain Key Data and Analytics Concepts for Strategic Leadership
Apply Data-Driven Strategies with Organizational Goals
Analyze and Address Common challenges in Data-Driven Leadership

To Watch this Webinar on the Media Library CLICK HERE!

Enhancing the Treasurer Relationship and Collaboration
2024-12-09 11:00 - 12:00 | https://zoom.us/j/99865823703
COURSE DESCRIPTION:
Serving as a nonprofit organization’s Treasurer can be a rewarding and often life-changing experience. The first year of serving as a Treasurer will set the stage and directly influence opportunities for engagement, impact, visibility, quality of experience, and advancement. Nonprofit organizations need to recognize that the first year of Treasurer service will go by quickly and to ensure success for both the organization and the Treasurer, special emphasis must be placed on optimizing the front-end Treasurer experience and connections to senior management, staff, and the Board.
Treasurers often step into their roles with few expectations and no established goals to guide them. This often leads to a start slow and missed opportunities for engagement, which can result in negative impressions that are difficult to reverse. However, with a little planning and preparation the appearance of just being “along for the ride” can be avoided.
This presentation aims to help nonprofit organizations and their Treasurers to set basic goals and develop realistic expectations for success and having impact during their time as Treasurer. We will discuss actions and tactics to get Treasurer service off to a fast start, strategies for how to be a more impactful Treasurer and work with the finance committee, and how to end Treasurer service on a high note enhancing continuity and sustainability.

LEARNING OBJECTIVES:
Participants will be able to identify strategies to quickly and effectively start Treasurer service from both the organization’s and Treasurer’s perspectives.

Develop strategies to cultivate and become an impactful Treasurer.

Apply Tactics for Effective Collaboration with the Treasurer and the Finance Committee, and the benefits of scheduling annual finance committee orientation meetings.

Plan for a Successful End-of-Term Transition for Treasurers: Attendees will be able to plan and implement strategies to help Treasurers conclude their service on a high note, ensuring operational continuity and organizational sustainability.

To Watch this Webinar on the Media Library CLICK HERE!

Practical Applications for AI in Accounting
2024-12-10 11:00 - 12:00 | https://usteducation.org/event/practical-applications-for-ai-in-accounting/
COURSE DESCRIPTION:
Everyone’s talking AI in finance these days – but what’s actually changing for controllers? Forget the hype; let’s dive into the real deal. This session cuts through the noise to show how AI is transforming controllership from the ground up. We’ll explore how AI tackles the nitty-gritty: from providing complex flux analyses to turning unstructured data into journal entries. Plus, we’ll show how AI co-pilots can perform tasks using natural language commands, turning financial data chaos into streamlined clarity.

LEARNING OBJECTIVES:
Understanding the “co-pilot” and “auto pilot” Framework
Apply practical hacks with available LLMs
Analyze the role of AI in Accounting: Structured to Unstructured and Unstructured to Structured
Evaluate Flux/Variance with AI
Implement Agentic Application of AI in Accounting

To Watch this Webinar on the Media Library CLICK HERE!

Understanding the Numbers
2024-12-11 11:00 - 12:00 | https://usteducation.org/event/understanding-the-numbers/
COURSE DESCRIPTION:
While Wall Street cares about the financial results of the big companies, we like to focus on understanding how not for profit organizations are faring in their finances. It is important to employees, future employees, board members, donors, and other stakeholders to understand the financial health of an organization. During this session we will review key items to review to gain insight into the finances of an organization including reviewing the IRS Form 990, the cash flow statement, and key ratios that will all provide insight into the overall financial health of the organization.

LEARNING OBJECTIVES:
Identify key metrics used to evaluate the financial health of an organization.
Analyze the information available in the public IRS Form 990 to assess organizational financial performance.
Interpret cash flow statements to determine the financial position of an organization.
Evaluate key financial ratios and benchmarking data to make informed assessments of an organization’s financial health.

To Watch this Webinar on the Media Library CLICK HERE!

Unlocking the Power of AI for Associations
2024-12-17 11:00 - 12:00 | https://usteducation.org/event/unlocking-the-power-of-ai-for-associations/
COURSE DESCRIPTION:
In this session, we will explore the transformative potential of artificial intelligence (AI) for associations. Attendees will gain insights into AI readiness, learn how to build a strategic AI roadmap, and understand the financial implications of AI adoption. We will also discuss the importance of ethics and governance in AI implementation, ensuring responsible and sustainable AI usage within associations. By the end of the session, participants will be equipped with the knowledge and tools needed to effectively integrate AI into their organizations, driving innovation and efficiency.

LEARNING OBJECTIVES:
AI Readiness: Understand the importance of preparing your association for AI adoption and assess your current AI maturity level1.
Build an AI Roadmap: Develop a strategic plan for AI implementation, including ideation, prioritization, and creating a roadmap
Estimate Costs: Evaluate the financial implications of AI adoption, from basic implementation to transformational projects
Ethics & Governance: Ensure responsible and ethical AI usage within your association, including governance policies and risk management.

To Watch this Webinar on the Media Library CLICK HERE!

Cybersecurity Questions You Should Be Asking
2025-01-09 11:00 - 12:00 | https://usteducation.org/event/cybersecurity-questions-you-should-be-asking/
COURSE DESCRIPTION:
The threats, risks, and potential solutions within cybersecurity are changing faster than any other area of technology. As critical as this topic is for an organization’s future and brand reputation, it is one of the least understood by executives. This webinar does away with the tech-talk and explains the must-know facts about cybersecurity risks, what executives need to understand, what questions to ask, and how to ensure your IT team is headed in the right direction at an adequate pace.

LEARNING OBJECTIVES:
Analyze the factors driving the surge in cybersecurity incidents.
Identify our greatest risks.
Evaluate whether IT is implementing effective cybersecurity measures.
Assess if we are doing enough to mitigate cybersecurity risks.

To Watch this Webinar on the Media Library CLICK HERE!

Top Digital Trends Shaping Associations in 2025
2025-01-09 13:00 - 14:00 | https://usteducation.org/event/top-digital-trends-shaping-associations-in-2025/
Course Description:
Struggling to keep members engaged and meet their evolving expectations? This webinar addresses the challenges associations face in aligning their offerings with what members truly value. Learn how to leverage technology and innovative programming to improve member retention, boost engagement, and create new sources of sustainable non-dues revenue. Gain actionable strategies to solve these challenges and position your association for success in 2025.

Learning Objectives:
Analyze key digital trends influencing associations for 2025

Discover actionable strategies to enhance digital engagement

Explore how technology bridges the gap between member expectations and association offerings

To Watch this Webinar on the Media Library CLICK HERE!

Crash Course: AI Prompting for Marketers
2025-01-14 11:00 - 12:00 | https://usteducation.org/event/crash-course-ai-prompting-for-marketers/
CPE Eligible
CAE Eligible

COURSE DESCRIPTION:
Whether you are embracing AI in your marketing strategy or skeptical, this session will help you better understand some use cases, how to use AI in your Marketing, and how to prompt like a pro to get quality from AI.
Prompting is crucial to getting great content or themes from AI. During this crash course, we will discuss what prompting is, why it’s so important, and ways to get better and better at it for 2025.
LEARNING OBJECTIVES:
Learn how to embrace AI for your marketing to get real results in 2025
Understand the key principles behind prompting to drive your preferred outcomes
Identify new use-cases for AI in your everyday marketing work to increase efficiency and time management

To Watch this Webinar on the Media Library CLICK HERE!

Understanding the Competition: Jump-Start Your Association’s Sponsorship Program
2025-01-14 13:00 - 14:00 | https://usteducation.org/event/understanding-the-competition-jump-start-your-associations-sponsorship-program/
Course Description:
Not too many years ago, companies sponsored associations out of a sense of obligation: Companies said, “we’ve been a sponsor for years”; associations offered the veiled threat, “if your company doesn’t sponsor, members will think your company is going out of business”. However, all that has changed! There is fierce competition for the dollars and the attention of your association’s corporate sponsors. This webinar will equip you with the tools to understand the outshine your competition, ensuring your sponsorship program stands out.

Learning Objectives:
Identify and categorize the top 6 types of competitors for corporate sponsorship dollars.
Describe how to create a list of competitors and use that list to create an action plan
Evaluate reasons why companies might choose the competitors over your association
Develop a compelling value proposition to win and retain sponsors

To Watch this Webinar on the Media Library CLICK HERE!

Video in the Age of AI
2025-01-15 13:00 - 14:00 | https://usteducation.org/event/video-in-the-age-of-ai/
COURSE DESCRIPTION:
Join Michael Hoffman, CEO of Gather Voices and a leading expert in digital marketing, for a compelling session on “Video in the Age of AI.”
Discover how AI can enhance and streamline various aspects of community-driven video marketing campaigns, including content creation, personalization, distribution, and analytics. Learn how the age of AI will change what kind of content people are exposed to and what content will cut through the noise.
Michael will distill his extensive experience into practical strategies for leveraging video to boost engagement and build community.
With a background spanning technology innovation, social cause video, and digital marketing strategy, Michael offers invaluable insights into creating impactful video content. This session is a must-attend for those looking to harness the combined power of AI and authentic storytelling to elevate their engagement strategy.

LEARNING OBJECTIVES:
Learn how AI will change the way people engage online
Summarize the process of planning, executing, and optimizing user-generated video campaigns to support a campaign’s strategic objectives
Identify the AI-powered tools that will accelerate the impact of video campaigns

To Watch this Webinar on the Media Library CLICK HERE!

Building Your Leadership Brand
2025-01-16 11:00 - 12:00 | https://usteducation.org/event/building-your-leadership-brand/
Course Description:
Building a leadership brand is essential for distinguishing yourself in a competitive landscape, as it reflects your unique strengths, values, and vision. To develop a strong leadership brand, focus on three key takeaways: first, identify your core value proposition by understanding what sets you apart from other leaders and aligning your capabilities with organizational needs; second, demonstrate consistent authenticity by ensuring your actions align with your stated values to build trust; and third, emphasize measurable impact by connecting your leadership style to tangible results and continuously evolving based on feedback. Ultimately, your leadership brand is a dynamic representation of your professional journey and a promise of the unique value you bring to your team and organization.

Learning Objectives:
Articulate your core value proposition: identify your unique strengths, understand what differentiates you from other leaders, align your personal capabilities with organizational needs
Exhibit consistent authenticity: ensure your actions match your stated values; build trust through predictable, genuine behavior; let your true leadership style shine through
Drive measurable impact: connect your leadership approach to tangible results; show how your brand drives organizational success; continuously evolve based on feedback and performance

To Watch this Webinar on the Media Library CLICK HERE!

How Futures-Thinking Empowers Leaders to Make Better Decisions Today
2025-01-16 13:00 - 14:00 | https://usteducation.org/event/how-futures-thinking-empowers-leaders-to-make-better-decisions-today/
CPE Eligible
CAE Eligible

Course Description:
How can you and your volunteer leaders best prepare for ongoing environmental ambiguity and unexpected developments? By constantly scanning for weak signals and adopting a future-oriented mindset. Hear from four experienced association executives who have benefited from embracing and integrating futures-thinking throughout their associations. This wide-ranging conversation will cover key points such as how to proactively lead your board and staff colleagues toward a futures mindset; the power and importance of creating a future-focused organizational culture, overcoming resistance to change, and much more!

Learning Objectives:
Explain the practice of foresight and its relevance to leadership.
Identify ways association executives can introduce foresight within their organizations.
Discuss the successes and challenges panelists have experienced with foresight practices.

To Watch this Webinar on the Media Library CLICK HERE!

How to Win: Be a Category of One (Leadership for SMBs and Entrepreneurs)
2025-01-21 13:00 - 13:30 | https://us02web.zoom.us/j/89887119427
Course Description:
Part I of a 2-part Leadership & Learning Webinar.
Elevate your organization with insights designed for SMB leaders, executives, managers, and entrepreneurs. This session covers five essential areas to become a Category of One where you Win by not competing. Some of these principles you may already follow, others may surprise you and may provide new insight.
I. Work on Yourself – Prioritizing self-development enables you to inspire and drive change.

II. Build Organizational Culture – Culture shapes employee interactions and productivity. Learn to align culture with your mission, enhancing engagement and strategic focus.

III. Use Atomic Habits – Small improvements, as outlined in Atomic Habits, create lasting growth and organizational success.

IV. Focus on a Niche – Stand out by targeting a specific market segment, appealing to the emotional triggers of your audience.

V. Create a Compelling Saga – Develop a narrative that aligns your team with your vision, building motivation and unity.
This session offers real-world examples, videos, and interactive discussions. Discover strategies to position your organization as a “category of one” and unlock new leadership potential!

Learning Objectives:
Learn key leadership principles including:

How to Win by not competing

Prioritizing your own professional development
A framework for building organizational culture

Understand how small daily improvements lead to exponential growth

How to define your niche focus

Why having a compelling saga is critical to effective leadership

To Watch this Webinar on the Media Library CLICK HERE!

Revolutionizing Sponsor Engagement: Emerging Tech for Association Marketplaces
2025-01-21 13:00 - 14:00 | https://usteducation.org/event/revolutionizing-sponsor-engagement-emerging-tech-for-association-marketplaces/
CPE Eligible
CAE Eligible

Course Description:
Join Sandra Nam, Co-Founder & CEO of Qiqo, for an insightful session on “Association Marketplaces: Emerging Tech for Engaging Industry Sponsors.”
Discover how innovative marketplace platforms are transforming the way associations connect with industry sponsors, from creating year-round engagement opportunities to showcasing sponsor content in new and meaningful ways. Learn how emerging technology, including AI-powered concierge tools, is shaping the future of association sponsorships by fostering deeper connections, driving value, and increasing ROI for all stakeholders.
Sandra will share her expertise in technology innovation and community engagement, drawing from her experience leading Qiqo and developing platforms that empower associations to thrive in the digital age. This session is a must-attend for anyone looking to leverage cutting-edge technology and AI to create vibrant, sponsor-driven ecosystems that support their industry’s growth.

Learning Objectives:
Analyze the role of emerging technology for building your association’s marketplace

Evaluate AI-powered tools for enhanced engagement

Design strategies to maximize sponsor ROI

To Watch this Webinar on the Media Library CLICK HERE!

Business Central - One Sized Does Not Fit All
2025-01-22 13:00 - 14:00 | https://usteducation.org/event/business-central-one-sized-does-not-fit-all/
Course Description:
Business Central is well suited for mid-size organizations and these organizations may be part of a larger parent organization. We will explore options to use Business Central in a hierarchical structure or in a hub and spoke deployment.

Learning Objectives:
Demonstrate how to BC can be used for multiple entities with Consolidation
Explain how BC can be used locally with key transaction data shared with the hub
Evaluate tools to streamline this process

To Watch this Webinar on the Media Library CLICK HERE!

Get Ready to Move...Your Data
2025-01-23 13:00 - 14:00 | https://usteducation.org/event/get-ready-to-move-your-data/
CPE Eligible
CAE Eligible

Course Description:
What’s the worst part of moving to a new house? If you answered packing, you are definitely not alone. The prep, the wrapping, the boxing: it can all be so incredibly tedious. And yet, if you prepare to pack – get rid of what you don’t need, organize what you do – your move will be more successful.
Moving data from one Constituent Relationship Management (CRM) solution to another is the same. Cleaning, sorting, and organizing your data well prior to a data migration can save you time and money. Better, your implementation will be more successful.
The ideal time to think about how to prepare your existing data for the move is well before you choose a solution and start implementation. In fact, it may be just about now!

Learning Objectives:
Implement high-value activities that can be managed internally to prepare your data for migration, including deduplication, address verification, code table cleanup, name parsing, and more.
Leverage common tools that you may already have to help automate some of the process.
Identify common pitfalls in the data cleanup process and find out how to avoid them.

To Watch this Webinar on the Media Library CLICK HERE!

Understanding Standard Monthly Financial Statements
2025-01-29 11:00 - 12:00 | https://usteducation.org/event/understanding-standard-monthly-financial-statements/
COURSE DESCRIPTION:
It’s not uncommon for an Executive Director to receive a set of monthly financial statements from their Finance team as a check-the-box monthly procedure. Financial statements can contain a lot of information, and unless you have experience in reading, understanding, and analyzing them, the information presented can appear as if it’s presented in another language.
Join us to break down a standard set of monthly financial statements you should be receiving from your Finance team and what you should be looking for. We’ll break down the financial statements into “human speak” and equip you with more knowledge so that you can properly interact with your financial statements – and hopefully your Finance team – going forward.

LEARNING OBJECTIVES:
Interpret your monthly Statement of Financial Position and Statement of Activities.
Analyze key trends in your monthly financial statements to identify significant patterns.
Formulate insightful questions to ask your Finance team after reviewing your monthly financial statements.

To Watch this Webinar on the Media Library CLICK HERE!

Top 5 Credentialing Trends for Associations to Consider in 2025
2025-01-29 13:00 - 14:00 | zoom.us/j/97612184685
Course Description:
The professional credentialing landscape is undergoing a radical transformation. Join us as we dive deep into the five most critical trends that will define professional certification in the coming year giving association leaders the strategic insights they need to stay ahead of the curve. In this interactive session, we will start with our top five trends for 2025:
1. AI – Artificial Intelligence’s revolutionary impact on certification processes especially as it relates to test development.
2. DEI – The strategic importance of Diversity, Equity, and Inclusion in credentialing to ensure both fairness and relevance.
3. Micro-Credentials – The emergence of micro-credentials and skills-based certifications are changing the way competency is viewed by the public.
4. Digital Credentials – Digital credentialing, badging, and blockchain verification technologies to increase confidence in credentials and reduce fraud.
5. Continuous Learning – Adaptive and continuous learning pathways are changing what it means to measure continued professional competence.
Do you have thoughts and comments about these topics? Do you have more trends to add? We will tee up these topics for discussion by the group so that this session is as interactive and insightful as possible. If you are new to credentialing or are considering this as a new initiative for your organization, please don’t hesitate to sign up. This will be your chance to get your questions answered and make new connections with your peers. We can’t wait to kick off the new year with this exciting session!

Learning Objectives:
Analyze the major trends in credentialing to evaluate their potential impact on associations in 2025.

Develop actionable strategies to design and implement a new credentialing program or improve an existing one.

Examine emerging technologies to determine their influence on the management of credentialing programs.

To Watch this Webinar on the Media Library CLICK HERE!

Authentic, Trusted Content in an Era of Uncertainty
2025-02-04 11:00 - 12:00 | zoom.us/j/95966648934
Course Description:
In an era of AI and unreliable news, there’s an opportunity for associations and other organizations to step into the gap as trusted sources for content. In this webinar Jay will demonstrate the principles of this approach and will give examples of content that can be trusted. By tapping into a network of staff, members, clients, and partners, organizations can craft content in a variety of formats that is authentic and will serve to attract others.

Learning Objectives:
Explain the need to create trusted content in today’s information landscape.
Analyze real-world examples to evaluate opportunities for developing authentic content within their organizations.
Identify ways to leverage the ecosystem of staff, members, clients, and partners to generate trusted content.
Describe how authentic content can strengthen connections, enhance education, and increase member and attendee engagement.

To Watch this Webinar on the Media Library CLICK HERE!
