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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240522T110000
DTEND;TZID=America/New_York:20240522T120000
DTSTAMP:20260403T142015
CREATED:20240207T173952Z
LAST-MODIFIED:20240522T201251Z
UID:10000537-1716375600-1716379200@usteducation.org
SUMMARY:Unlocking the Secrets to LinkedIn: 3 Insider Strategies for Maximizing Growth and Engagement
DESCRIPTION:COURSE DESCRIPTION: \nLinkedIn is a very powerful platform for attracting inbound leads. But most companies and individuals don’t use it well. Join us to learn the top mistakes make on LinkedIn and how to avoid them. During this session\, we will share 3 insider strategies to turn LinkedIn in to a lead-generating machine. \n  \nLEARNING OBJECTIVES: \nYou’ll learn how to: \n\nWrite posts that attract your ideal audience\nLeverage Newsletters to increase your reach and improve engagement\nUse Content Loops to build your email lists\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b212-unlocking-the-secrets-to-linkedin-3-insider-strategies-for-maximizing-growth-and-engagement/
LOCATION:https://zoom.us/j/97379296939
CATEGORIES:B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/Stacey24.png
ORGANIZER;CN="Jon Rivers":MAILTO:jon@marketeery.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240516T130000
DTEND;TZID=America/New_York:20240516T140000
DTSTAMP:20260403T142015
CREATED:20240328T162522Z
LAST-MODIFIED:20240516T200221Z
UID:10000565-1715864400-1715868000@usteducation.org
SUMMARY:Implementing AI Tools for Marketers & Advertisers
DESCRIPTION:COURSE DESCRIPTION: \nAs global markets evolve\, the integration of AI into advertising strategies becomes not just an option but a necessity for staying competitive. Are you a forward-thinking marketer at the helm of digital transformation in your organization? Whether you’re just starting out or looking to deepen your existing knowledge\, this session is tailored for those eager to harness the power of AI. \nThis workshop will introduce you to a selection of intuitive\, powerful AI tools designed specifically for the unique challenges of marketing & advertising. These tools are crafted to enhance your effectiveness in marketing\, advertising\, and communications across diverse members and markets. \n  \nLEARNING OBJECTIVES: \n· Search Optimization Optimization: Employ NLP technologies for semantic-powered optimization and gain insights into global search trends and volume recommendations.\n· AI-Driven Email Strategies: Learn how AI can significantly improve the timing and content of your emails\, ensuring optimal engagement.\n· Content Generation at Scale: Explore AI solutions for creating and editing textual and visual content that resonates with any audience and maintains brand consistency across borders.\n· Dynamic Imaging Tools: Discover AI applications that automate the generation and refinement of visual content\, catering to cultural nuances and preferences.\n· Sophisticated Audio Editing: Use AI to enhance your campaigns’ auditory elements\, from podcasts to multimedia advertisements. \nTo Watch this Webinar on the Media Library CLICK HERE! 
URL:https://usteducation.org/event/w516-implementing-ai-tools-for-marketers-advertisers/
LOCATION:https://zoom.us/j/97097959671
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Erica24.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240515T110000
DTEND;TZID=America/New_York:20240515T120000
DTSTAMP:20260403T142015
CREATED:20240328T205718Z
LAST-MODIFIED:20240515T185334Z
UID:10000540-1715770800-1715774400@usteducation.org
SUMMARY:How to do a Finance Assessment & Find Process Improvement
DESCRIPTION:COURSE DESCRIPTION: \nDo you feel like your accounting and finance team is stressed\, overworked\, not accomplishing the tasks that need to get done to move your organization forward?  Do you think you know some ways to make the situation better\, but cannot quite figure out if it is right or how to execute on the changes needed?  If so\, then this session is for you.  Jared and Colleen will discuss signs of needing a Team Assessment\, how to approach the assessment with team members\, ideal times to perform the assessment\, and steps performed during an assessment.  They will review the types of observations that may come out of an assessment along with recommendations\, including new organization charts.   \n  \nLEARNING OBJECTIVES: \n\nIdentifying when your Department might benefit from an assessment\nDiscuss how to approach the assessment to achieve the greatest participation and maximize the benefits to your Department and Organization\nReview the steps taken during a Team assessment to review workload\, Team structure\, internal control environment\, effectiveness\, and efficiency.\nProvide examples of observations and recommendations identified in a Team assessment\, including organization charts.\nDiscuss how to implement recommendations and new organization charts and to make the hard decisions and implementations needed to make a successful change in your Department.\n\nTo Watch this Webinar in Media Library CLICK HERE!
URL:https://usteducation.org/event/w502-how-to-do-a-finance-assessment-find-process-improvement/
LOCATION:https://zoom.us/j/92096262933
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/03/ColleenJared24.png
ORGANIZER;CN="Colleen Smith":MAILTO:colleen@oconnorcs.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240509T130000
DTEND;TZID=America/New_York:20240509T140000
DTSTAMP:20260403T142015
CREATED:20240105T205724Z
LAST-MODIFIED:20240509T190544Z
UID:10000525-1715259600-1715263200@usteducation.org
SUMMARY:How to Guide Your Association Through Major IT Change
DESCRIPTION:COURSE DESCRIPTION: \nWhether you’re migrating to a new AMS\, switching MSPs\, or rolling out a new fleet of laptops\, major IT changes require more than a methodical technical implementation to be successful. \nIf you want your teams to be comfortable with changes to their IT experience and empowered to use the new technology to the fullest\, thoughtful change management is key. And it needs to factor into your project plans from the very beginning. \nJoin the experts at Optimal Networks whose combined 5 decades of experience can help your next big change go smoothly. \n  \nLEARNING OBJECTIVES: \n\nLearn the human side of implementing new technology\nLearn how to create IT champions within your organization\nLearn how to minimize disruption and maximizing adoption\nLearn about real examples of successful project plans for associations\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w496-how-to-guide-your-association-through-major-it-change/
LOCATION:https://zoom.us/j/92360415559
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Chris24.png
ORGANIZER;CN="Heinan Landa":MAILTO:hlanda@optimalnetworks.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240509T110000
DTEND;TZID=America/New_York:20240509T120000
DTSTAMP:20260403T142015
CREATED:20240422T204657Z
LAST-MODIFIED:20240509T180452Z
UID:10000547-1715252400-1715256000@usteducation.org
SUMMARY:Masterclass in Event Marketing: Transform Your Strategy with the 9-Point AI System for Content and Lead Generation
DESCRIPTION:COURSE DESCRIPTION: \nStep into the future of event marketing with our exclusive Masterclass\, valued at $15\,000\, now offered free for attendees of this session. This premium experience is designed to equip you with our revolutionary 9-Point AI System\, transforming how you create content and generate leads. Delve into the power of AI-driven strategies to attract and engage your target audience effectively and learn to craft compelling content that enhances attendee and exhibitor acquisition. \nThis session is ideal for event organizers and marketers aiming to outpace the competition. By attending\, you’ll gain practical insights and actionable strategies valued at $15\,000—free for participants. Elevate your event’s profile and ensure its success with cutting-edge techniques that not only attract but also captivate your ideal audience. \n  \nLEARNING OBJECTIVES: \nIn this masterclass\, you will: \n\nMaster AI-enhanced content creation tailored specifically for events.\nDiscover innovative techniques to generate highly targeted leads that convert.\nGet hands-on with tools that automate and optimize marketing efforts\, from dynamic email campaigns to sophisticated retargeting strategies.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b215-masterclass-in-event-marketing-transform-your-strategy-with-the-9-point-ai-system-for-content-and-lead-generation/
LOCATION:https://zoom.us/j/96579494541
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Bill24.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240508T130000
DTEND;TZID=America/New_York:20240508T140000
DTSTAMP:20260403T142015
CREATED:20240305T221946Z
LAST-MODIFIED:20240508T200117Z
UID:10000559-1715173200-1715176800@usteducation.org
SUMMARY:Session 2: Product Tour: Nonprofit GRANT Tracking  Made Easy with Sage Intact
DESCRIPTION:COURSE DESCRIPTION: \nA Nonprofit Playbook for Moving to the Cloud: A 3 Session Series \n\nSession 1. Benefits to Moving to an ERP that Specializes in Nonprofits\nSession 2. Product Tour: Nonprofit Grants Tracking & Budgeting Made Easy with Sage Intacct\nSession 3. Microsoft D365 Business Central vs Sage Intact for Nonprofits\n\nIn this insightful session\, we will demonstrate how Sage Intacct can enhance your grant/fund tracking and budgeting processes. During the product tour\, we will explore centralized and automated grant/fund tracking\, encumbrance and commitment accounting\, revenue recognition and compliance reporting\, and role-based dashboards. Join us to learn the full potential of Sage Intacct so you can drive efficiency\, growth\, and collaboration within your nonprofit organization! \n  \nLEARNING OBJECTIVES: \n\nCentralized and Automated Tracking: See how Sage Intacct automates the tracking of grants and funds efficiently.\nEncumbrance and Commitment Accounting: Learn how Sage Intacct handles encumbrance and commitment accounting seamlessly.\nRevenue Recognition and Compliance Reporting: Discover how Sage Intacct simplifies revenue recognition and ensures compliance reporting.\nRole-Based Dashboards: Review the role-based dashboards that grant stakeholders increased visibility into financial data.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b219-session-2-product-tour-nonprofit-grants-tracking-budgeting-made-easy-with-sage-intact/
LOCATION:https://zoom.us/j/98968350062
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/03/Stacey24.png
ORGANIZER;CN="Stacey Campbell":MAILTO:staceyc@expressinfo.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240508T110000
DTEND;TZID=America/New_York:20240508T120000
DTSTAMP:20260403T142015
CREATED:20240123T205606Z
LAST-MODIFIED:20240508T182414Z
UID:10000541-1715166000-1715169600@usteducation.org
SUMMARY:Real + Artificial Intelligence = Success: How to Collaborate Effectively in an Increasingly Automated World
DESCRIPTION:COURSE DESCRIPTION: \nWhile the concept of artificial intelligence (AI) has been around for almost 70 years\, the dramatic entrance onto the tech stage of generative AI in 2022-23 with the release of large language model tools such as ChatGPT has taken the world by storm. Now almost every tech tool or platform appears to be ‘AI-based’ or ‘AI-powered’.  But diving into something just because it’s bright/shiny/new isn’t a sound strategy\, and a tool in search of a solution rarely gets the job done. This session will explore how best to take advantage of recent advances in generative AI by thoughtfully applying such tools to help solve real world problems and advance your organization’s mission and vision. Generative AI is here to stay—and it is already changing the way we all work–but how you choose to use it can make all the difference in the world. \n  \nLEARNING OBJECTIVES: \n\nKeep informed about the ongoing evolution and development of AI applications (separating the truth from the hype).\nIdentify opportunities to increase productivity through the prudent use of AI tools.\nDraft policies and practices to engage in ‘informed experimentation’ with AI products.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w503-real-artificial-intelligence-success-how-to-collaborate-effectively-in-an-increasingly-automated-world/
LOCATION:zoom.us/j/93615726785
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Tobin24.png
ORGANIZER;CN="Tobin Conley%2C CAE%2C CIP":MAILTO:tconley@delcor.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240507T130000
DTEND;TZID=America/New_York:20240507T140000
DTSTAMP:20260403T142015
CREATED:20231223T185645Z
LAST-MODIFIED:20240507T195604Z
UID:10000511-1715086800-1715090400@usteducation.org
SUMMARY:Bust Those Silos! How Your Digital Storytelling Can Foster Internal Cooperation
DESCRIPTION:COURSE DESCRIPTION: \nOne of the major challenges for communicators and marketers in organizations is internal silos. \nDoes this sound familiar? \n“Can you get this email out…tomorrow?” \n“We have this report and need a microsite for it – now.” \n“But can’t you just move those other things in the content calendar? This is a priority.” \nIf it ever feels like one side of your organization is working against your every effort in digital\, this session is for you. \nWe’ll walk you through how digital storytelling can be an effective countermeasure to (simultaneously!) break silos and improve your messaging. \n  \nLEARNING OBJECTIVES: \n\nHow to position digital communications as a means to address organizational frustrations\nLearn how organizations use the lens of digital storytelling to address and correct internal challenges\nGet tips for leveraging digital storytelling for operational success\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w487-bust-those-silos-how-your-digital-storytelling-can-foster-internal-cooperation/
LOCATION:https://zoom.us/j/92038312941
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Michael24.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240507T110000
DTEND;TZID=America/New_York:20240507T120000
DTSTAMP:20260403T142015
CREATED:20240408T221511Z
LAST-MODIFIED:20240507T195639Z
UID:10000570-1715079600-1715083200@usteducation.org
SUMMARY:How to Build a Business You Can Sell
DESCRIPTION:COURSE DESCRIPTION: \nAfter successfully helping 2 founders position their businesses for successful exits\, including a sale to Berkshire Hathaway\, Eric Krucke now leads the CFO Practice at Aprio. A national firm and practice\, Eric helps founder & family-owned companies build businesses they can sell. He will share market insights and a proven approach to work with your team to get ready. The truth is that “a great business to sell\, is also a great business to keep”. Why not be ready? \n  \nLEARNING OBJECTIVES: \n\n\nIdentify the Top 3 Business & Founder Risks that lead to business failures or the inability to sell your business\nLearn how “the market” views your business…closing the gap between the seller and buyer’s perceptions\nDiscover a proven playbook that helps you get a business ready to sell: Assess Readiness\, Align on Four Fundamentals\, Build Roadmap\nUnderstand the Four Fundamentals that must be aligned for your team to help ready your business for a successful exit\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b222-how-to-build-a-business-you-can-sell/
LOCATION:https://zoom.us/j/96429679562
CATEGORIES:B2B/B2G,B2B/B2G IT
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/04/Eric24.png
ORGANIZER;CN="Eric Krucke":MAILTO:eric.krucke@aprio.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240502T110000
DTEND;TZID=America/New_York:20240502T120000
DTSTAMP:20260403T142015
CREATED:20240207T174133Z
LAST-MODIFIED:20240506T152220Z
UID:10000538-1714647600-1714651200@usteducation.org
SUMMARY:Cold to Sold: Mastering the Art of Conversational Prospecting
DESCRIPTION:COURSE DESCRIPTION: \nAre your sales outreach efforts getting ignored in a competitive market? Transform your strategy by mastering the art of human-to-human prospecting. This session will guide you away from aggressive sales tactics and pitch-slapping\, towards building genuine relationships through meaningful dialogue. \nDiscover how AI can help you identify what prospects care about\, enabling you to initiate conversations that are both relevant and welcome. This isn’t about automating outreach; it’s about making each interaction count\, significantly increasing response rates. \nThis session will help you dramatically boost outbound sales effectiveness. It’s ideal for Microsoft partners – both resellers and ISVs who need to grow your sales pipeline. \n  \nLEARNING OBJECTIVES: \nYou will learn how to: \n\nEmbrace a Human-to-Human Prospecting Strategy: Enhance your outreach with genuine\, personal dialogue.\nAvoid Pitch-Slapping: Engage clients in dialogue\, avoiding aggressive sales tactics.\nUse AI to Find Conversation Starters: Leverage AI tools to start conversations without losing the human touch.\nMaximize Sales by Building Trust: Cultivate trust in every interaction\, enhancing the prospects’ likelihood to purchase.\nNote: This session includes a workbook to help you implement what you learn. It includes examples\, templates\, and sample AI prompts to get you started.\n\nTo Watch This Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/24513-b213-cold-to-sold-mastering-the-art-of-conversational-prospecting/
LOCATION:https://zoom.us/j/93334120390
CATEGORIES:B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/Jon24-1.png
ORGANIZER;CN="Jon Rivers":MAILTO:jon@marketeery.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240430T110000
DTEND;TZID=America/New_York:20240430T120000
DTSTAMP:20260403T142015
CREATED:20240305T201211Z
LAST-MODIFIED:20240502T184746Z
UID:10000554-1714474800-1714478400@usteducation.org
SUMMARY:3 Types of Content Every Association Needs to Grow Membership
DESCRIPTION:COURSE DESCRIPTION: \nA healthy and robust membership cycle happens when you bring in a steady stream of qualified prospects\, convert those prospects into new members\, and then retain those new members. You accomplish this through your content. In this webinar\, we will review a fictional case study of an association for CPAs\, and you will learn the three types of content every association needs to grow and strengthen its membership. \n  \nLEARNING OBJECTIVES: \n\nLearn how to take your existing content and use it to generate new membership leads\nLearn what conversion content is and how you can use it to address objections to joining\nLearn what the key criteria’s are for creating content that retains members\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w507-3-types-of-content-every-association-needs-to-grow-membership/
LOCATION:https://zoom.us/j/94692657362
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/03/Leona24-1.png
ORGANIZER;CN="Leona Dalavai Scott":MAILTO:leona@jepmarcom.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240425T130000
DTEND;TZID=America/New_York:20240425T140000
DTSTAMP:20260403T142015
CREATED:20240405T171038Z
LAST-MODIFIED:20240426T210324Z
UID:10000552-1714050000-1714053600@usteducation.org
SUMMARY:Ready to Redesign? 7 Signs Your Website is Ready for a Makeover
DESCRIPTION:COURSE DESCRIPTION: \nYour website can be – and often is! – the first impression for prospective members\, partners\, and stakeholders. \nIf it looks dated\, has a poor search\, loads slowly\, looks bad on a mobile device or is difficult to navigate\, your organization doesn’t just risk frustrating existing site visitors\, but it’s likely you are hindering future membership and revenue growth.  \nIn this webinar – Ready to Redesign? 7 Signs Your Website is Ready for a Makeover – we will give you the tools to help you assess if it really is time for a website refresh. \n  \nLEARNING OBJECTIVES: \nYou’ll learn how to tell if your website is truly: \n\nDelivering a modern\, mobile-friendly user experience\nVisually consistent with your association’s branding\nEasy to navigate for members seeking resources and information\nUtilizing a content management system that empowers your team\nDesigned to attract new members and potential sponsors\nOptimized for search engines and discoverability\nCreating an overall positive experience for members and visitors\n\nJoin us for this informative and entertaining webinar and let us help you create the case for upgrading your web presence this year. \n\n \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w506-ready-to-redesign-7-signs-your-website-is-ready-for-a-makeover/
LOCATION:https://zoom.us/j/95676689119
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/04/Ray24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240425T110000
DTEND;TZID=America/New_York:20240425T120000
DTSTAMP:20260403T142015
CREATED:20240326T202407Z
LAST-MODIFIED:20240531T211906Z
UID:10000563-1714042800-1714046400@usteducation.org
SUMMARY:Security Spotlight: Unlocking the Mystery of PCI Compliance
DESCRIPTION:COURSE DESCRIPTION: \nThe Payment Card Industry Data Security Standard (PCI DSS) governs card security for all merchants.\nFailure to comply can be extremely costly both financially and reputationally. This webinar will\ndiscuss version 4.0 of this standard and how it applies to those accepting cards as well as tips and\ntechniques for reducing scope of applicability through contracting out card collection and storage. \n  \nLEARNING OBJECTIVES: \n\nOverview of PCI DSS 4.0 and the 12 principal requirements\nOverview of Self-Assessment Questionnaires (SAQs)\nDiscussion of methods to reduce the scope of your Cardholder Data Environment (CDE)\nEncryption vs Tokenization\nCard Present vs Card Not Present environments\nBrief marketplace survey of tools and techniques\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w513-pci-dss-webinar/
LOCATION:https://zoom.us/j/93772550123
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,MICROSOFT DYNAMICS,Payments/PCI Compliance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/03/WadeRick24.png
ORGANIZER;CN="Wade Tetsuka%2C CPA":MAILTO:wadetetsuka@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240424T130000
DTEND;TZID=America/New_York:20240424T140000
DTSTAMP:20260403T142015
CREATED:20240408T212155Z
LAST-MODIFIED:20240426T205120Z
UID:10000564-1713963600-1713967200@usteducation.org
SUMMARY:15 Secrets to Newsletter Success: Elevating Membership Engagement
DESCRIPTION:COURSE DESCRIPTION: \nJoin our new exciting webinar and start redefining the impact of your email newsletters. In the ever-evolving landscape of digital communication\, standing out in your members’ inboxes is more crucial than ever. This interactive workshop is designed for associations looking to transcend the limitations of traditional email marketing by adopting a fresh\, dynamic approach that captivates and retains their audience. \nDuring our session\, we will explore 15 key strategies that illuminate the path to newsletter excellence. From leveraging cutting-edge technologies to minimize your internal workload\, to crafting personalized\, engaging content that resonates on an individual level\, we’ll cover the full spectrum of tactics that can transform your newsletter into a powerful tool for member engagement. \n  \nLEARNING OBJECTIVES: \n\nTechnological Empowerment: Discover innovative tools and platforms that streamline the newsletter creation process\, allowing you to focus on quality rather than quantity.\nContent Revolution: Learn how to curate content that not only informs but also engages your audience\, ensuring your newsletter becomes a highlight in their inbox.\nPersonalization Mastery: Master the art of personalization\, understanding how to segment your audience and tailor your messaging to meet diverse interests and needs effectively.\nEngagement Amplification: Uncover strategies to boost open rates and click-throughs\, turning passive readers into active participants in your community.\nEfficiency Optimization: Find out how to save significant time and resources by adopting a strategic approach to your newsletter process\, maximizing impact while reducing effort.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w515-15-secrets-to-newsletter-success-elevating-membership-engagement/
LOCATION:https://zoom.us/j/92596032367
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Erica24.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240423T110000
DTEND;TZID=America/New_York:20240423T120000
DTSTAMP:20260403T142015
CREATED:20240329T173912Z
LAST-MODIFIED:20240423T173927Z
UID:10000562-1713870000-1713873600@usteducation.org
SUMMARY:Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members
DESCRIPTION:COURSE DESCRIPTION: \nAre you looking to re-energize your community and boost dues revenue? The secret might lie with those who have already been part of your journey – your lapsed members. It’s time to transform these former members into active\, engaged participants once again! \nJoin Dave Will\, CEO & Co-founder of PropFuel\, to learn “Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members.” This will be a live and interactive session dedicated to re-engaging those who have drifted away with effective strategies and actionable insights. \n  \nLEARNING OBJECTIVES: \n– Learn A Deeper Understanding of Lapsed Members\n– Learn Innovative Communication Tactics\n– Learn Effective Win-Back Methods
URL:https://usteducation.org/event/w511-mastering-the-art-of-the-win-back-strategies-to-reconnect-with-lapsed-members/
LOCATION:https://zoom.us/j/95406903852
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/03/dave24.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240417T130000
DTEND;TZID=America/New_York:20240417T140000
DTSTAMP:20260403T142015
CREATED:20231205T192141Z
LAST-MODIFIED:20240423T125926Z
UID:10000493-1713358800-1713362400@usteducation.org
SUMMARY:Volunteer Management - Making Applying and Selecting Volunteers a More Transparent Process
DESCRIPTION:COURSE DESCRIPTION: \nMembers who volunteer will generally find greater value out of their membership\, increasing their likelihood of renewal. We’ll discuss steps taken to improve the application process\, ways that the association became more thoughtful in the selection process\, and ways they are looking to better engage applicants not selected for a position. \n  \nLEARNING OBJECTIVES: \n•  Learn how to streamline volunteer management with our easy-to-use\, user friendly system \n•  Learn how to make the application and selection process transparent and fair for all applicants \n•  Learn how to increase satisfaction of members by providing a more efficient way to get involved\n•  Learn how to engage those not selected for a position with increased feedback on their applications
URL:https://usteducation.org/event/w476-volunteer-management-making-applying-and-selecting-volunteers-a-more-transparent-process/
LOCATION:https://zoom.us/j/91416822242
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Justin24-3.png
ORGANIZER;CN="Justin Burniske%2C MBA":MAILTO:justin.burniske@meta-dao.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240417T110000
DTEND;TZID=America/New_York:20240417T120000
DTSTAMP:20260403T142015
CREATED:20240105T191309Z
LAST-MODIFIED:20240417T130152Z
UID:10000516-1713351600-1713355200@usteducation.org
SUMMARY:Tapping into the Youth Market: Why Associations Need to Target Young Adults
DESCRIPTION:COURSE DESCRIPTION: \nAssociations are an important part of many industries\, providing career development\, networking opportunities\, and community service programs. However\, many associations struggle to attract young adult members. This webinar will explore the reasons why associations should be targeting the youth market and offer insights on how to make those organizations more attractive to young adults. \n  \nLEARNING OBJECTIVES: \n– Understand why associations need to target the youth market and how it can benefit the organization.\n– Learn strategies for making their association more appealing to younger adults\, including social media\, NIL programs\, and networking events.\n– Discover how associations can leverage the skills and passions of young adults for career development\, volunteer work\, and community service programs.
URL:https://usteducation.org/event/w492-tapping-into-the-youth-market-why-associations-need-to-target-young-adults/
LOCATION:https://zoom.us/j/93933491587
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Website-Graphics-2023.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240416T130000
DTEND;TZID=America/New_York:20240416T140000
DTSTAMP:20260403T142015
CREATED:20240305T204142Z
LAST-MODIFIED:20240313T131133Z
UID:10000555-1713272400-1713276000@usteducation.org
SUMMARY:Strategic Planning and Fiscal Sustainability for Finance Leaders
DESCRIPTION:COURSE DESCRIPTION: \nEighty-four percent of nonprofit CFOs say their organization needs to optimize tools\, methods\, and systems to better serve their mission*. As a finance leader\, what steps can you and your team take to meet the needs of financial users (Boards\, volunteer leadership\, senior management\, and staff)\, accomplish more\, and make this fiscal year the most successful? \nOne first step? Examine whether the tactics\, financial communications\, and tools your finance department team uses are effective and are enhancing financial reporting\, day-to-day accounting and financial messaging\, and meeting important fiscal and financial compliance regulations and requirements  \nThis session will explore ways to enhance visibility\, financial communications\, accountability\, improve management of financial resources\, and optimize the impact of financial reporting and messaging. \n  \nLEARNING OBJECTIVES: \n\n– We will explore four ways to optimize intra-year fiscal and financial planning and preparation\n– We will discuss challenges of unusual funding and multi-year grants have on budgets and financial planning and show how to use a multi-year financial messaging and reporting platforms\n– Learn about two strategies to improve overall accounting and reporting effectiveness by being proactive with your financial messaging and adapting your communication methods\n\nCommunications between development and finance departments\nCommunicating beyond the numbers – financial storytelling
URL:https://usteducation.org/event/w508-strategic-planning-and-fiscal-sustainability-for-finance-leaders/
LOCATION:https://zoom.us/j/92328772643
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/03/MichaelPaul24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240409T130000
DTEND;TZID=America/New_York:20240409T140000
DTSTAMP:20260403T142015
CREATED:20240305T225725Z
LAST-MODIFIED:20240313T124448Z
UID:10000561-1712667600-1712671200@usteducation.org
SUMMARY:Culture Change Made Easy
DESCRIPTION:COURSE DESCRIPTION: \nEveryone wants a strong culture that drives results and attracts top talent\, but most leaders don’t understand how their culture operates\, or which changes will improve it. Fortunately\, Jamie Notter can show you how to spot the hidden culture patterns that are standing between you and a stronger culture. Drawing from his most recent book\, Culture Change Made Easy\, he’ll give you a concrete model for changing culture that you can start applying right away. Now is the time to get serious about culture\, and Jamie will show you how. \n  \nLEARNING OBJECTIVES: \n\n– Understanding what culture is and how culture patterns mess with success\n– Developing strategies to improve agility and collaboration in your culture.\n– Learning how to manage culture continuously.
URL:https://usteducation.org/event/b221-culture-change-made-easy/
LOCATION:https://zoom.us/j/96575917285
CATEGORIES:B2B/B2G,B2B/B2G IT,Business Strategy,Culture & Communication,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/03/Jamie24.png
ORGANIZER;CN="Jamie Notter":MAILTO:jamie@propelnow.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240409T110000
DTEND;TZID=America/New_York:20240409T120000
DTSTAMP:20260403T142015
CREATED:20240305T221742Z
LAST-MODIFIED:20240313T123640Z
UID:10000558-1712660400-1712664000@usteducation.org
SUMMARY:Session 1: Benefits to Moving to an ERP that Specializes in Nonprofits
DESCRIPTION:COURSE DESCRIPTION: \nA Nonprofit Playbook for Moving to the Cloud: A 3 Session Series \n\nSession 1. Benefits to Moving to an ERP that Specializes in Nonprofits\nSession 2. Product Tour: Nonprofit Grants Tracking & Budgeting Made Easy with Sage Intacct\nSession 3. Microsoft D365 Business Central vs Sage Intact for Nonprofits\n\nThis session explains how Sage Intacct can help you achieve digital transformation for your nonprofit organization. Discover how to provide stake holders with real-time visibility to key operational data such as grant or fund positions to budget. See how dimensional reporting can reduce our time to close with more granular reporting than is possible in legacy systems\, while reducing or eliminating Excel-based reporting. You will also see how Sage Intacct empowers your finance team better support your organization’s mission by driving efficiency\, growth\, and collaboration. \n  \nLEARNING OBJECTIVES: \n\n– Enhance Real-Time Visibility: Learn how to leverage Sage Intacct to provide real-time visibility to stakeholders regarding critical operational data\, including grant or fund positions relative to the budget.\n– Streamline Financial Processes: Understand how dimensional reporting in Sage Intacct can significantly reduce the time required to close financial cycles. By replacing legacy systems and Excel-based reporting\, participants can achieve more granular and efficient reporting\, leading to streamlined financial operations.\n– Empower Finance Teams: Discover how Sage Intacct can empower finance teams within nonprofit organizations by driving efficiency\, fostering growth\, and promoting collaboration.
URL:https://usteducation.org/event/b218-session-1-benefits-to-moving-to-an-erp-that-specializes-in-nonprofits/
LOCATION:https://zoom.us/j/96239137823
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/03/Stacey24.png
ORGANIZER;CN="Stacey Campbell":MAILTO:staceyc@expressinfo.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240403T130000
DTEND;TZID=America/New_York:20240403T140000
DTSTAMP:20260403T142015
CREATED:20231207T191256Z
LAST-MODIFIED:20240329T183100Z
UID:10000501-1712149200-1712152800@usteducation.org
SUMMARY:Redefine Your Member Value for The Digital Age
DESCRIPTION:COURSE DESCRIPTION: \nYou just can’t rely on an annual event and a quarterly magazine to fulfill your member needs anymore.\nAnd why would you? \nNow\, every new day is a new opportunity to provide your member value with a resourceful website\, far-reaching social media\, and revenue-generating content.\nAnd your members don’t just want this from you – they expect it. \nSo how will you reach\, retain and engage your members in 2024? \nJoin this open discussion among peers and experts on how to update and create your member value in the digital world. \n  \nLEARNING OBJECTIVES: \n\n– Member Expectations: Understand your audience’s mindset and what they need from your association.\n– Top Tactics: Identify and optimize what’s providing your member value now\, and ditch what doesn’t.\n– Sustainability: Uncover ways of funding the content streams that work with today’s members.
URL:https://usteducation.org/event/w482-redefine-your-member-value-for-the-digital-age/
LOCATION:https://zoom.us/j/97747965915
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Dan24-1.png
ORGANIZER;CN="Dan Stevens":MAILTO:dan.stevens@talewinddigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240402T130000
DTEND;TZID=America/New_York:20240402T140000
DTSTAMP:20260403T142015
CREATED:20240105T220837Z
LAST-MODIFIED:20240531T192937Z
UID:10000531-1712062800-1712066400@usteducation.org
SUMMARY:Using Business Central for International Operations
DESCRIPTION:COURSE DESCRIPTION: \nAs Business Central continues to evolve\, it has become even more valuable to international organizations. We will explore options for organizations to meet the local and corporate requirements. This will include handling localizations\, standardizing the foreign exchange basis\, intercompany transactions and consolidations. \n  \nLEARNING OBJECTIVES: \n• Learn how to utilize multiple localizations to meet regulatory requirements \n• Explore techniques for keeping master data in sync across companies \n• Simplify foreign exchange transactions and improve accuracy with standardized basis
URL:https://usteducation.org/event/m353-using-business-central-for-international-operations/
LOCATION:https://zoom.us/j/99954639128
CATEGORIES:MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Andrew24.png
ORGANIZER;CN="Andrew Good":MAILTO:agood@libertygrove.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240327T130000
DTEND;TZID=America/New_York:20240327T140000
DTSTAMP:20260403T142015
CREATED:20240202T185230Z
LAST-MODIFIED:20240531T194952Z
UID:10000544-1711544400-1711548000@usteducation.org
SUMMARY:Make a Financial Splash: Exploring Business Central 2024 Release Wave 1
DESCRIPTION:COURSE DESCRIPTION: \nJoin us for a review of Microsoft Dynamics Business Centrals 2024 wave 1 and the many exciting and useful features in the financial area of the solution. \nThese are some of the main features that you can look forward to in the financial area of Microsoft Business Centrals 2024 wave 1. They are designed to help you improve your financial performance and health and achieve your business goals and objectives. \nWe hope you’re as excited as we are about the upcoming update of Microsoft Dynamics Business Centrals 2024 wave 1\, and we look forward to helping you leverage these features to grow and succeed in your business. \n  \nLEARNING OBJECTIVES: \nSome of the highlights are:\n• More robust reporting\n• Use of AI\n• Automate and Simplify Bank Reconciliation\n• Performance enhancements for data and transactions \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/c361-make-a-financial-splash-exploring-business-central-2024-release-wave-1/
LOCATION:https://zoom.us/j/94456193092
CATEGORIES:MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/HollyClaude24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240326T130000
DTEND;TZID=America/New_York:20240326T140000
DTSTAMP:20260403T142015
CREATED:20240229T181517Z
LAST-MODIFIED:20240531T200843Z
UID:10000553-1711458000-1711461600@usteducation.org
SUMMARY:I Need Help. We Are Implementing Microsoft 365 Business Central and What Should I Do to Prepare\, Prep\, and Get My Team Excited?
DESCRIPTION:COURSE DESCRIPTION: \nYou might have had a previous ERP Implementation\, in your past\, but today there are many factors to consider and also Change is not a popular topic with employees. In this session\, Steve will take his 25 years of implementing Microsoft Navision/NAV/BC and provide you with information\, tips and tools to be the best Project Manager\, Implementation Leader\, or Team Member in your project. You will leave excited that you can start bringing your Implementation team together and think about all the factors and prepare some of the key data areas\, ahead of time. \n  \nLEARNING OBJECTIVES: \n\nWhere to start preparing your Team to get excited and knowledgeable\nBegin Learning and understanding Business Central\nThinking about moving Master Data to Business Central\nAre there any Risks or areas to consider\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/m358-i-need-help-we-are-implementing-microsoft-365-business-central-and-what-should-i-do-to-prepare-prep-and-get-my-team-excited/
LOCATION:https://zoom.us/j/92604247389
CATEGORIES:ASSOCIATIONS & NONPROFITS,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/Steve24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240326T110000
DTEND;TZID=America/New_York:20240326T120000
DTSTAMP:20260403T142015
CREATED:20240202T200723Z
LAST-MODIFIED:20240730T164609Z
UID:10000545-1711450800-1711454400@usteducation.org
SUMMARY:Strategic Partnership Essentials: 7 Key Elements in High Demand by Corporate Sponsors
DESCRIPTION:COURSE DESCRIPTION: \nUnlock the doors to successful corporate sponsorships in 2024 with this webinar\, “Strategic Partnership Essentials.” Explore the Seven Crucial Sponsorship Elements that are in high demand\, gaining insights into the latest trends and best practices. Join corporate sponsorship expert Lori Zoss Kraska\, MBA\, CFRE as she shares valuable strategies for creating sponsorship opportunities that resonate with corporations and set you apart from the competition. \n  \nLEARNING OBJECTIVES: \n\n\nAttendees will learn to recognize and analyze the latest trends in corporate sponsorships\, gaining insights into the evolving landscape and understanding how these trends impact sponsorship strategies in 2024.\nAttendees will learn the seven essential elements that corporate sponsors are seeking and gain a comprehensive understanding of the elements critical for successful sponsorship arrangements.\nAttendees will be able to apply strategic insights to develop and enhance their own sponsorship strategies \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w505-strategic-partnership-essentials-7-key-elements-in-high-demand-by-corporate-sponsors/
LOCATION:https://zoom.us/j/99447932468
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/Lori23.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240321T130000
DTEND;TZID=America/New_York:20240321T140000
DTSTAMP:20260403T142015
CREATED:20240105T211807Z
LAST-MODIFIED:20240429T233547Z
UID:10000528-1711026000-1711029600@usteducation.org
SUMMARY:7 Tips for Marketing to Millennials
DESCRIPTION:COURSE DESCRIPTION: \nStudies show that Millennials are now the largest B2B tech buyer group\, making 59% of B2B buyers\, with over 30% leading the charge and making those purchase decisions. Is your marketing meeting millennials where they are with the content they enjoy consuming? \nDuring this session\, you’ll learn seven practical tips to apply to your marketing strategy to attract this audience and pull them through your buyer’s journey from prospects to advocates. \n  \nLEARNING OBJECTIVES: \n\nDig into research about the evolution of B2B buying committees\nGain an understanding of the Millennial mindset and how what worked in 2015 doesn’t work anymore with this audience\nLearn tangible takeaways to help jumpstart your journey into thinking about your buyer demographics\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b210-7-tips-for-marketing-to-millennials/
LOCATION:https://zoom.us/j/94018626424
CATEGORIES:B2B/B2G,Marketing
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Sam24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240320T100000
DTEND;TZID=America/New_York:20240320T153000
DTSTAMP:20260403T142015
CREATED:20240209T213412Z
LAST-MODIFIED:20240301T153011Z
UID:10000550-1710928800-1710948600@usteducation.org
SUMMARY:Spring Symposium: Virtual Registration
DESCRIPTION:Innovate | Collaborate | Transform \nDate: March 20\, 2024 \nTime: 10:00 AM – 3:30 PM \nThis symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \n \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 AM) Navigating the Transformation of Successful Member Engagement  \nCourse Description:  \n\nMember engagement as we know it is ripe for a revolution. It’s time to move beyond just innovation and collaboration – it’s time for transformation. Often\, we get so caught up in our typical day-to-day activities that we forget the power of real change. Without transformation\, all those brilliant ideas and team efforts might as well be wishes in a well.\n\nIn this session\, we’re diving deep into why and how transformation should be at the heart of your member engagement strategies. We’re talking about breaking the mold and challenging the status quo. We’ll explore the common pitfalls that hold associations back\, like staff turnover\, team silos\, and the ever-present “time poverty.” \nLearning Objectives: \n\nThe Real Deal with Member Engagement: What’s not working and why it’s time for a shift.\nA Fresh Take on Engagement: A new philosophy that puts transformation front and center.\nEmbracing and Managing Change: Strategies to help your organization adapt\, evolve\, and thrive in the face of change.\n\n\nSpeaker: Dave Will from PropFuel \n\nSession 2: (11:15-12:15 PM) Everyone\, Every Role has IT Systems Requirements Responsibilities. \nCourse Description:  \nTechnology projects are tenuous even with well-defined requirements. However\, a technology project will surely fail if the requirements are incorrect and every single technology project has requirements. Join us for an enlightening presentation about how requirements play a critical role in every tech-dependent project. We will demonstrate and discuss various types of requirements\, including business\, system\, user\, functional\, and nonfunctional requirements. We will also delve into how an organization’s characteristics and culture affect the outcome of a requirements analysis endeavor. It is imperative that everyone in the organization understand their role and accountability in a requirements analysis initiative. Whether you’re a CEO\, VP\, project manager\, developer\, user\, or other\, you have a role in the requirements project. This is true in every project; requirements must be defined regardless of whether you use classic waterfall or agile development methodologies. \nLearning objectives: \n\nDifferentiate the different types of requirements and each one’s role in a technology project.\nIdentify leadership\, business analyst\, IT\, user\, and other roles and responsibilities required to ensure success.\nEducate participants so they can take the steps necessary to keep their organization’s technology initiatives on track.\n\nSpeaker: Dave Coriale from DelCor \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) A Practical Approach to Cybersecurity in the Age of Hybrid Work and AI-Powered Fraud \nCourse Description:  \nIt is not possible for busy association leaders to stay up-to-date with all things cybersecurity\, especially as the rate of technological change continues to increase exponentially. That’s why we’ve designed this course to get you up to speed on the threats and strategies that matter most to organizations like yours in March 2024—a time when employees and members are more dispersed than ever\, and when artificial intelligence is raising at least as many questions as it answers. \nWe’ll work through practical frameworks\, real-life examples\, and clear action items to turn a complex and intimidating subject into one you’re ready to tackle head-on. \nLearning Objectives: \n\nAn executive-level framework to guide your cybersecurity strategy (and what NOT to worry about)\nA realistic look at the current threat landscape given industry trends such as hybrid work\nThe dual role of artificial intelligence in amplifying and decimating successful attacks\nHow and where to delegate protective measures that minimize risk to employees and members\n\nSpeaker: Heinan Landa from Optimal Networks \n  \n\nSession 4: (2:30-3:30 PM) Designing Memorable Experiences: Leveraging Design Thinking and AI in Event Management \nCourse Description:  \nCreate events that leave a lasting impression by mastering the art of design thinking and AI integration. This course is for event managers\, marketers\, and industry professionals looking to take their event planning to the next level and create remarkable\, unforgettable experiences for their audience. In the world of event management\, the power of a compelling experience cannot be overstated. This comprehensive course will equip you with the design thinking principles that empower human-centric innovation and AI’s advanced capabilities to refine event strategies and enhance engagement. \nLearning Objectives: \n\nFundamental aspects of design thinking\, including empathy\, ideation\, and experimentation\, and how these principles can be applied to create more engaging and meaningful event experiences.\nInsights into how the availability of unlimited design resources\, coupled with a design thinking approach\, can lead to more creative and attendee-centric event environments.\nThe strategic use of AI in social advertising to not only promote events but also to gather valuable data for tailoring event experiences to individual preferences.\n\nSpeaker: Bill McGlade from epIQ \n  \n\n  \nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration and Transformation. \n 
URL:https://usteducation.org/event/spring-symposium-virtual-registration/
LOCATION:zoom.us/j/99450983965
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/With-boarder-2.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240320T100000
DTEND;TZID=America/New_York:20240320T153000
DTSTAMP:20260403T142015
CREATED:20240209T213404Z
LAST-MODIFIED:20240301T153055Z
UID:10000551-1710928800-1710948600@usteducation.org
SUMMARY:Spring Symposium: In-Person Registration
DESCRIPTION:Innovate | Collaborate | Transform \nDate: March 20\, 2024 \nTime: 10:00 AM – 3:30 PM \nLocation: In-person will be held at Alliance Bernstein in Washington DC. \nThis symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \n \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 AM) Navigating the Transformation of Successful Member Engagement  \nCourse Description:  \n\nMember engagement as we know it is ripe for a revolution. It’s time to move beyond just innovation and collaboration – it’s time for transformation. Often\, we get so caught up in our typical day-to-day activities that we forget the power of real change. Without transformation\, all those brilliant ideas and team efforts might as well be wishes in a well.\n\nIn this session\, we’re diving deep into why and how transformation should be at the heart of your member engagement strategies. We’re talking about breaking the mold and challenging the status quo. We’ll explore the common pitfalls that hold associations back\, like staff turnover\, team silos\, and the ever-present “time poverty.” \nLearning Objectives: \n\nThe Real Deal with Member Engagement: What’s not working and why it’s time for a shift.\nA Fresh Take on Engagement: A new philosophy that puts transformation front and center.\nEmbracing and Managing Change: Strategies to help your organization adapt\, evolve\, and thrive in the face of change.\n\n\nSpeaker: Dave Will from PropFuel \n\nSession 2: (11:15-12:15 PM) Everyone\, Every Role has IT Systems Requirements Responsibilities. \nCourse Description:  \nTechnology projects are tenuous even with well-defined requirements. However\, a technology project will surely fail if the requirements are incorrect and every single technology project has requirements. Join us for an enlightening presentation about how requirements play a critical role in every tech-dependent project. We will demonstrate and discuss various types of requirements\, including business\, system\, user\, functional\, and nonfunctional requirements. We will also delve into how an organization’s characteristics and culture affect the outcome of a requirements analysis endeavor. It is imperative that everyone in the organization understand their role and accountability in a requirements analysis initiative. Whether you’re a CEO\, VP\, project manager\, developer\, user\, or other\, you have a role in the requirements project. This is true in every project; requirements must be defined regardless of whether you use classic waterfall or agile development methodologies. \nLearning objectives: \n\nDifferentiate the different types of requirements and each one’s role in a technology project.\nIdentify leadership\, business analyst\, IT\, user\, and other roles and responsibilities required to ensure success.\nEducate participants so they can take the steps necessary to keep their organization’s technology initiatives on track.\n\nSpeaker: Dave Coriale from DelCor \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) A Practical Approach to Cybersecurity in the Age of Hybrid Work and AI-Powered Fraud \nCourse Description:  \nIt is not possible for busy association leaders to stay up-to-date with all things cybersecurity\, especially as the rate of technological change continues to increase exponentially. That’s why we’ve designed this course to get you up to speed on the threats and strategies that matter most to organizations like yours in March 2024—a time when employees and members are more dispersed than ever\, and when artificial intelligence is raising at least as many questions as it answers. \nWe’ll work through practical frameworks\, real-life examples\, and clear action items to turn a complex and intimidating subject into one you’re ready to tackle head-on. \nLearning Objectives: \n\nAn executive-level framework to guide your cybersecurity strategy (and what NOT to worry about)\nA realistic look at the current threat landscape given industry trends such as hybrid work\nThe dual role of artificial intelligence in amplifying and decimating successful attacks\nHow and where to delegate protective measures that minimize risk to employees and members\n\nSpeaker: Heinan Landa from Optimal Networks \n\nSession 4: (2:30-3:30 PM) Designing Memorable Experiences: Leveraging Design Thinking and AI in Event Management \nCourse Description:  \nCreate events that leave a lasting impression by mastering the art of design thinking and AI integration. This course is for event managers\, marketers\, and industry professionals looking to take their event planning to the next level and create remarkable\, unforgettable experiences for their audience. In the world of event management\, the power of a compelling experience cannot be overstated. This comprehensive course will equip you with the design thinking principles that empower human-centric innovation and AI’s advanced capabilities to refine event strategies and enhance engagement. \nLearning Objectives: \n\nFundamental aspects of design thinking\, including empathy\, ideation\, and experimentation\, and how these principles can be applied to create more engaging and meaningful event experiences.\nInsights into how the availability of unlimited design resources\, coupled with a design thinking approach\, can lead to more creative and attendee-centric event environments.\nThe strategic use of AI in social advertising to not only promote events but also to gather valuable data for tailoring event experiences to individual preferences.\n\nSpeaker: Bill McGlade from epIQ \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration and Transformation.
URL:https://usteducation.org/event/spring-symposium-in-person-registration/
LOCATION:Alliance Bernstein\, Washington\, DC
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/with-boarder-3.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240320T095900
DTEND;TZID=America/New_York:20240320T153000
DTSTAMP:20260403T142015
CREATED:20240209T213417Z
LAST-MODIFIED:20240301T152339Z
UID:10000543-1710928740-1710948600@usteducation.org
SUMMARY:Spring Symposium Information
DESCRIPTION:Innovate | Collaborate | Transform \nDate: March 20\, 2024 \nTime: 10:00 AM – 3:30 PM \nLocation: In-person will be held at Alliance Bernstein in Washington DC. \nThis symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 AM) Navigating the Transformation of Successful Member Engagement  \nCourse Description:  \n\nMember engagement as we know it is ripe for a revolution. It’s time to move beyond just innovation and collaboration – it’s time for transformation. Often\, we get so caught up in our typical day-to-day activities that we forget the power of real change. Without transformation\, all those brilliant ideas and team efforts might as well be wishes in a well.\n\nIn this session\, we’re diving deep into why and how transformation should be at the heart of your member engagement strategies. We’re talking about breaking the mold and challenging the status quo. We’ll explore the common pitfalls that hold associations back\, like staff turnover\, team silos\, and the ever-present “time poverty.” \nLearning Objectives: \n\nThe Real Deal with Member Engagement: What’s not working and why it’s time for a shift.\nA Fresh Take on Engagement: A new philosophy that puts transformation front and center.\nEmbracing and Managing Change: Strategies to help your organization adapt\, evolve\, and thrive in the face of change.\n\n\nSpeaker: Dave Will from PropFuel \n\nSession 2: (11:15-12:15 PM) Everyone\, Every Role has IT Systems Requirements Responsibilities. \nCourse Description:  \nTechnology projects are tenuous even with well-defined requirements. However\, a technology project will surely fail if the requirements are incorrect and every single technology project has requirements. Join us for an enlightening presentation about how requirements play a critical role in every tech-dependent project. We will demonstrate and discuss various types of requirements\, including business\, system\, user\, functional\, and nonfunctional requirements. We will also delve into how an organization’s characteristics and culture affect the outcome of a requirements analysis endeavor. It is imperative that everyone in the organization understand their role and accountability in a requirements analysis initiative. Whether you’re a CEO\, VP\, project manager\, developer\, user\, or other\, you have a role in the requirements project. This is true in every project; requirements must be defined regardless of whether you use classic waterfall or agile development methodologies. \nLearning objectives: \n\nDifferentiate the different types of requirements and each one’s role in a technology project.\nIdentify leadership\, business analyst\, IT\, user\, and other roles and responsibilities required to ensure success.\nEducate participants so they can take the steps necessary to keep their organization’s technology initiatives on track.\n\nSpeaker: Dave Coriale from DelCor \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) A Practical Approach to Cybersecurity in the Age of Hybrid Work and AI-Powered Fraud \nCourse Description:  \nIt is not possible for busy association leaders to stay up-to-date with all things cybersecurity\, especially as the rate of technological change continues to increase exponentially. That’s why we’ve designed this course to get you up to speed on the threats and strategies that matter most to organizations like yours in March 2024—a time when employees and members are more dispersed than ever\, and when artificial intelligence is raising at least as many questions as it answers. \nWe’ll work through practical frameworks\, real-life examples\, and clear action items to turn a complex and intimidating subject into one you’re ready to tackle head-on. \nLearning Objectives: \n\nAn executive-level framework to guide your cybersecurity strategy (and what NOT to worry about)\nA realistic look at the current threat landscape given industry trends such as hybrid work\nThe dual role of artificial intelligence in amplifying and decimating successful attacks\nHow and where to delegate protective measures that minimize risk to employees and members\n\nSpeaker: Heinan Landa from Optimal Networks \n\nSession 4: (2:30-3:30 PM) Designing Memorable Experiences: Leveraging Design Thinking and AI in Event Management \nCourse Description:  \nCreate events that leave a lasting impression by mastering the art of design thinking and AI integration. This course is for event managers\, marketers\, and industry professionals looking to take their event planning to the next level and create remarkable\, unforgettable experiences for their audience. In the world of event management\, the power of a compelling experience cannot be overstated. This comprehensive course will equip you with the design thinking principles that empower human-centric innovation and AI’s advanced capabilities to refine event strategies and enhance engagement. \nLearning Objectives: \n\nFundamental aspects of design thinking\, including empathy\, ideation\, and experimentation\, and how these principles can be applied to create more engaging and meaningful event experiences.\nInsights into how the availability of unlimited design resources\, coupled with a design thinking approach\, can lead to more creative and attendee-centric event environments.\nThe strategic use of AI in social advertising to not only promote events but also to gather valuable data for tailoring event experiences to individual preferences.\n\nSpeaker: Bill McGlade from epIQ \n\n  \nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration and Transformation.
URL:https://usteducation.org/event/spring-symposium-information-2024/
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/Spring-Symposium-2024-4.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240314T110000
DTEND;TZID=America/New_York:20240314T120000
DTSTAMP:20260403T142015
CREATED:20240105T170112Z
LAST-MODIFIED:20240429T231606Z
UID:10000513-1710414000-1710417600@usteducation.org
SUMMARY:Beyond Certifications: Core Principles of Membership and Corporate Recognition Programs
DESCRIPTION:COURSE DESCRIPTION: \nRecognition programs are useful to demonstrate the competency of professionals and companies. Non-profits that serve companies (trade associations) and professions (professional societies) can recognize their members’ work with best practice alignment\, certificate\, or certification offerings. \n  \nLEARNING OBJECTIVES: \n\nIdentification of the three membership recognition program types.\nImplementing best practices aligned with international standards.\nDeveloping recognition requirements through stakeholder engagement\, industry validation\, and professional review.\nAchieving transparency in programs through collaboration between industry leaders\, professionals\, and association staff to ensure fair requirements.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w489-beyond-certifications-core-principles-of-membership-and-corporate-recognition-programs/
LOCATION:https://zoom.us/j/97470715666
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Jeffery24.png
ORGANIZER;CN="Jeffrey Greenwald":MAILTO:jgreenwald@operativegreenwald.com
END:VEVENT
END:VCALENDAR