W414: Protect and Enhance Your Associations’ Image Through Reputation Management
2023-10-24 11:00 - 12:00 (America/New_York) | https://zoom.us/j/98307481361
COURSE DESCRIPTION:
In today’s digital landscape, an association’s reputation plays a crucial role in determining its success. Online reviews, social media mentions, word of mouth, and search engine results can significantly impact member perception and vendor purchase decisions. Our goal is to empower associations with the tools and strategies needed to protect and enhance their reputation effectively.

LEARNING OBJECTIVES:

– Learn why being reactive instead of proactive can actually be detrimental to your organization
– Learn how to implement ethical and impactful practices, improving visibility, credibility, and trustworthiness.
– Lean how to navigate complex digital landscapes, anticipate reputation challenges, and provide effective solutions which will earn your organization a reputable name in the industry.

To Watch this Webinar on the Media Library CLICK HERE!

W387: How Safe is Your Organization Against Today’s Evolving Cyber Threats?
2023-10-19 13:00 - 14:00 | https://zoom.us/j/93577896874
COURSE DESCRIPTION:
More and more organizations are becoming victims of identity theft and data breach incidents. However, most organizations are not prepared to respond to a data breach incident. Join us to see how data breach preparedness, along with best practices, will help your organization respond to a data breach.

LEARNING OBJECTIVES:

– Digital security, identity theft and data breach trends.
– The cybersecurity threat landscape.
– Best practices for data breach preparedness.

To Watch this Webinar on the Media Library CLICK HERE!

W455: The True Implications of AI for the Association Industry: Part 3 – Personalization, Privacy and AI
2023-10-19 11:00 - 12:00 | https://zoom.us/j/93305596990
COURSE DESCRIPTION:
The True Implications of AI for the Association Industry
A four-part strategic conversation between forward thinking industry leaders and YOU, about how association leaders should be thinking about the impact of generative AI on the association industry as a whole, as well as on your own association and its members. This series will provide food for thought and some questions for consideration, through a full group discussion hosted by a small group of panelists who have already put a lot of thought into these topics and have some insight to share. The bulk of the time will be for general discussion and Q&A – you will be sure to leave with your mind buzzing as well as some practical ideas and next steps to bring back to your organization.

Part 3 – Personalization, Privacy and AI
Personalization, targeted content, and questions of privacy have been points of discussions for years. Why then are the very people who touted the value of personalizing online experiences decrying the wickedness of generative AI? Google, Facebook, and even LinkedIn ply us with ads and content based on algorithms we will never see. In fact, harnessing those algorithms to our benefit is the holy grail of marketers. We will discuss the high-level differences that make the considerations for generative AI and narrative chat a new, and often concerning new tool in the hands of both good and bad actors.
Bring your questions, ideas, and resources/links if you have some! All sessions in this series will provide actionable resources from panelists and participants for all to take away.

Part 4 – Responsible AI And Associations’ Role In Defining The Ethics Of AI
The Responsible AI Manifesto states, “We have to be willing to have the hard conversations now so that we do not ruin what can be one of the most transformative technological shifts in human history. As AI capabilities race forward, leaders must clearly define their principles, policies and procedures.” How can associations – standards-bearers by design—lead the charge? How should we start thinking about the ethics of AI, starting at home in our own organizations?
Bring your questions, ideas, and resources/links if you have some! All sessions in this series will provide actionable resources from panelists and participants for all to take away.
REGISTER for Part 4

LEARNING OBJECTIVES:

– Leverage AI to personalize customer content and experiences
– Effortlessly optimize customer journeys with targeted messaging
– Gain greater insights into customer behavior with data-driven analytics
– Keep up with the rapidly evolving techniques of online marketing

To Watch this Webinar on the Media Library CLICK HERE!

W444: Nonprofit GAAP Accounting for Investments
2023-10-18 11:00 - 12:00 | https://zoom.us/j/99770068604
COURSE DESCRIPTION:
This course will cover the U.S. GAAP accounting for investments specifically for nonprofits (ASC 958). We discuss types of securities typically held by nonprofits, how to account for them under U.S. GAAP, and how they should be valued. We’ll also cover managements responsibilities for certain alternative investments.

LEARNING OBJECTIVES:

– You will be able to recall not-for-profit accounting requirements for investments under ASC 958.
– You will be able to identify various types of securities and how they should be accounted for.
– You will be able to discuss valuation under the fair value hierarchy.

To Watch this Webinar on the Media Library CLICK HERE!

C352: (Part 1 of 2) Sales & Use Tax in Business Central: Mastering Sales & Use Tax Compliance with Business Central
2023-10-17 15:00 - 16:00 | zoom.us/j/97911476115
COURSE DESCRIPTION:
Learn about Sales Tax and how to set up in Business Central/NAV and use it in your day to day tasks.
LEARNING OBJECTIVES:

What is Sales Tax and how to get started knowing if I should be using these?
How to set Sales Tax in Business Central
How to use the Sales Tax feature

Please bring along questions for a short Q&A session at the end of this webinar.

Part 2: Sales & Use Tax in Business Central
Learn about Use Tax and how to set up in Business Central/NAV and use it in your day to day tasks.
Learning Objectives:

What is Use Tax and how to get started knowing if I should be using these?
How to set Use Tax in Business Central
How to use the Use Tax feature

CLICK to Register for Part 2

To Watch this Webinar on the Media Library CLICK HERE!

W458: Code of Ethics – An Association’s North Star
2023-10-17 13:00 - 14:00 | https://zoom.us/j/95239249514
COURSE DESCRIPTION:
A Code of Ethics articulates the values of your organization and expresses the ideal standards of ethical behavior expected of those we work with and for. As such, a well defined and articulated Code of Ethics can serve as both a governance tool and a strategic management tool. Join us for an engaging discussion on how a Code of Ethics can enhance your organization and help you to become a more effective leader, while gaining one CAE Ethics credit.

LEARNING OBJECTIVES:

Learn key ethical principles and guidance on the expected standards of behavior
Learn the basics of an Ethical Decision Making framework and ethical considerations
Learn real world applications through case study discussions

To Watch this Webinar on the Media Library CLICK HERE!

W446: Successfully Deploy AI in Your Digital Workplace With Strategy and Governance
2023-10-17 11:00 - 12:00 | https://zoom.us/j/98136184059
COURSE DESCRIPTION:
The concept of a “digital workplace” has emerged as work has moved from the physical realm into digital spaces, and this was accelerated by the COVID-19 pandemic. As defined by Deloitte, “the digital workplace encompasses all the technologies people use to get work done in today’s workplace… It ranges from your HR applications and core business applications to e-mail, instant messaging and enterprise social media tools and virtual meeting tools.” Over the past year, the number of AI tools available to use in your digital workplace has exploded. To effectively roll out AI as a component of your organization’s digital workplace, you’ll want to take some time to define your strategy and develop governance standards.

LEARNING OBJECTIVES:
• Learn about the characteristics of a digital workplace and its emerging importance for work
• Learn about AI tools that are available or coming soon for use in your digital workplace
• Learn about possible risks of uncontrolled usage of AI tools in your digital workplace
• Learn how to develop a governance framework for designing an effective digital workplace

To Watch this Webinar on the Media Library CLICK HERE!

W454: The True Implications of AI for the Association Industry: Part 2 – Considerations for Adding AI to Your Tech Stack
2023-10-12 13:00 - 14:00 | https://zoom.us/j/97838029872
COURSE DESCRIPTION:
The True Implications of AI for the Association Industry
A four-part strategic conversation between forward thinking industry leaders and YOU, about how association leaders should be thinking about the impact of generative AI on the association industry as a whole, as well as on your own association and its members. This series will provide food for thought and some questions for consideration, through a full group discussion hosted by a small group of panelists who have already put a lot of thought into these topics and have some insight to share. The bulk of the time will be for general discussion and Q&A – you will be sure to leave with your mind buzzing as well as some practical ideas and next steps to bring back to your organization.
We will cover the following topics:

Part 2 – Considerations for Adding AI to Your Tech Stack
AI functionality has been part of our tech stack for a while, of course, but we’re about to see an avalanche of new tools, plugins and features from the big platforms we use everyday (looking at you, Microsoft and Google). How do we manage this onslaught of shiny tools? And how do we get proactive about researching and adding other new tools to evolve our tech strategy and tech stack? How do we keep on top of security risks?
Bring your questions, ideas, and resources/links if you have some! All sessions in this series will provide actionable resources from panelists and participants for all to take away.

Part 3 – Personalization, Privacy and AI
Personalization, targeted content, and questions of privacy have been points of discussions for years. Why then are the very people who touted the value of personalizing online experiences decrying the wickedness of generative AI? Google, Facebook, and even LinkedIn ply us with ads and content based on algorithms we will never see. In fact, harnessing those algorithms to our benefit is the holy grail of marketers. We will discuss the high-level differences that make the considerations for generative AI and narrative chat a new, and often concerning new tool in the hands of both good and bad actors.
Bring your questions, ideas, and resources/links if you have some! All sessions in this series will provide actionable resources from panelists and participants for all to take away.
REGISTER for Part 3

Part 4 – Responsible AI And Associations’ Role In Defining The Ethics Of AI
The Responsible AI Manifesto states, “We have to be willing to have the hard conversations now so that we do not ruin what can be one of the most transformative technological shifts in human history. As AI capabilities race forward, leaders must clearly define their principles, policies and procedures.” How can associations – standards-bearers by design—lead the charge? How should we start thinking about the ethics of AI, starting at home in our own organizations?
Bring your questions, ideas, and resources/links if you have some! All sessions in this series will provide actionable resources from panelists and participants for all to take away.
REGISTER for Part 4

LEARNING OBJECTIVES:

– Easily manage the onslaught of new tools and plugins
– Get proactive about researching and adding other new tools
– Stay on top of security risks with easy to use resources
– Network with experts in the tech industry to create the best tech stack for your business
– Access actionable resources from panelists and practitioners that can be implemented immediately

To Watch this Webinar on the Media Library CLICK HERE!

M332: Migrating from an On-Premises ERP to Microsoft Dynamics 365 Business Central
2023-10-12 11:00 - 12:00 | https://zoom.us/j/92659874766
COURSE DESCRIPTION:
Organizations that run their ERP workloads on-premises and are looking to move to the cloud can easily migrate to Business Central online. By moving to the cloud, users can take advantage of the cloud scenario benefits such as Machine Learning, Power BI, Power Automate, and others to drive suggested actions.
During this session, participants will learn about how Microsoft Dynamics 365 Business Central was developed as a cloud solution, with no associated hardware requirements or costs. Microsoft manages upgrades, rolling them out automatically with no downloads or installation required on your end.
Please join us as this session brings you real-world insights and strategies to navigate and harness the move to the cloud.

LEARNING OBJECTIVES:

– Benefits of moving ERP workloads to the Cloud
– Making an informed choice – On-Premise versus Cloud Deployment
– Business Central and Power Platform – A connected Cloud solution for business

To Watch this Webinar on the Media Library CLICK HERE!

W449: Lightweight Framework for Your Association's Data Strategy
2023-10-11 13:00 - 14:00 | https://zoom.us/j/95313587995
COURSE DESCRIPTION:
Lack of a documented data strategy is a leading reason data initiatives struggle or even fail. This is primarily because it seems difficult, expensive, and overwhelming to create. That’s why we’ve built a lightweight process for mapping out and documenting a data strategy you can use in your association.

LEARNING OBJECTIVES:
Assess your current state, build a future state vision, and identify gaps and solutions in each of 4 focus areas:

– Organization and Culture – people, processes, values and leadership
– Strategic Alignment – how your data practices align to association KPIs, decision-making and business processes
– Technology – systems, integrations, security and privacy
– Data – governance, quality, availability, reporting, and analytics

After the session, you should have a framework and plan of action to start building your data strategy!
To Watch this Webinar on the Media Library CLICK HERE!

B191: Session 2: Navigating the Emotional Currents of Artificial Intelligence
2023-10-11 11:00 - 12:00 | https://zoom.us/j/93874291384
COURSE DESCRIPTION:
Part 2 of 2 sessions – Discover the uncharted realms where artificial and emotional intelligence converge in our exciting session, “Navigating the Emotional Currents of Artificial Intelligence.” This session delves into the captivating exploration of intertwining human-like emotional understanding with the calculative precision of artificial intelligence. As we traverse through the waves of emotional recognition, expression, and empathy, we unveil the potential to augment user experience, decision-making, and interactive systems by imbibing AI with Emotional Intelligence (EI).

LEARNING OBJECTIVES:

– “Understanding the Essence: Grasp the core principles of Emotional Intelligence and Artificial Intelligence, appreciating their individual strengths and envisioning their symbiotic potential.
– Technical Ingenuity: Uncover the technical facet of melding EI into AI through data analytics and evolving algorithms capable of discerning emotional nuances.
– Real-world Implications: Explore an array of real-world applications, challenges, and future prospects of emotionally intelligent AI, underlining the imperative for ethical considerations and accurate emotional assessments.
– The course structure meticulously designed, ranging from introductory concepts to real-world applications, challenges, and future scope, ensures a comprehensive understanding. The engaging case studies and discussions around ethical considerations provide a holistic insight, preparing the participants for the emerging era of emotionally adept artificial intelligence.

To Watch this Webinar on the Media Library CLICK HERE!

C351: Supercharge Your Productivity: Mastering the Art of Power Automate
2023-10-10 13:00 - 13:45 | zoom.us/j/91643574381
COURSE DESCRIPTION:
Does your organization or department suffer from repetitive manual tasks that require too much time and resources? Save your team time, reduce errors, and increase efficiency with Microsoft’s Power Automate.
Microsoft Power Automate allows business professionals to automate repetitive tasks and paper processes using a drag-and-drop workflow interface. Microsoft Power Automate allows you to create workflows to sync data across apps and software, generate real-time notifications to alert stakeholders, update databases with new information and collect data from Power Apps or other data sources.

LEARNING OBJECTIVES:

Learn what Power Automate is and the requirements to use it
•Learn what connectors are
•Learn how to build a workflow
Have the knowledge to create your very first Power Automate Flow

Please bring along questions for a short Q&A session at the end of this webinar.

To Watch this Webinar on the Media Library CLICK HERE!

W453: The True Implications of AI for the Association Industry: Part 1 –Managing the Risks and Disruption of Generative AI
2023-10-05 13:00 - 14:00 | https://zoom.us/j/93866748839
COURSE DESCRIPTION:
The True Implications of AI for the Association Industry
A four-part strategic conversation between forward thinking industry leaders and YOU, about how association leaders should be thinking about the impact of generative AI on the association industry as a whole, as well as on your own association and its members. This series will provide food for thought and some questions for consideration, through a full group discussion hosted by a small group of panelists who have already put a lot of thought into these topics and have some insight to share. The bulk of the time will be for general discussion and Q&A – you will be sure to leave with your mind buzzing as well as some practical ideas and next steps to bring back to your organization.
We will cover the following topics:

Part 1 –Managing the Risks and Disruption of Generative AI
Generative AI is more than just chatbots and weird art – we need to understand how it works, in order to start figuring out how we might manage risk and disruption to our industries. In this session, we’ll start with a baseline explanation for non-techies, then dig into what this means for association leaders and how we should be thinking about the implications:
Internal disruption – How will AI fit into governance? Organizational Strategy? Change management and evolving how we work? HR implications?
External disruption – how this will impact our members and our association sector – what does this mean for existing credentialing and professional education? Cybersecurity? How will it affect how our members do their jobs or run their companies? What role do associations need to play in leading their stakeholders in understanding the implications?
Bring your questions, ideas, and resources/links if you have some! All sessions in this series will provide actionable resources from panelists and participants for all to take away.

Part 2 – Considerations for Adding AI to Your Tech Stack
AI functionality has been part of our tech stack for a while, of course, but we’re about to see an avalanche of new tools, plugins and features from the big platforms we use everyday (looking at you, Microsoft and Google). How do we manage this onslaught of shiny tools? And how do we get proactive about researching and adding other new tools to evolve our tech strategy and tech stack? How do we keep on top of security risks?
Bring your questions, ideas, and resources/links if you have some! All sessions in this series will provide actionable resources from panelists and participants for all to take away.
REGISTER for Part 2

Part 3 – Personalization, Privacy and AI
Personalization, targeted content, and questions of privacy have been points of discussions for years. Why then are the very people who touted the value of personalizing online experiences decrying the wickedness of generative AI? Google, Facebook, and even LinkedIn ply us with ads and content based on algorithms we will never see. In fact, harnessing those algorithms to our benefit is the holy grail of marketers. We will discuss the high-level differences that make the considerations for generative AI and narrative chat a new, and often concerning new tool in the hands of both good and bad actors.
Bring your questions, ideas, and resources/links if you have some! All sessions in this series will provide actionable resources from panelists and participants for all to take away.
REGISTER for Part 3

Part 4 – Responsible AI And Associations’ Role In Defining The Ethics Of AI
The Responsible AI Manifesto states, “We have to be willing to have the hard conversations now so that we do not ruin what can be one of the most transformative technological shifts in human history. As AI capabilities race forward, leaders must clearly define their principles, policies and procedures.” How can associations – standards-bearers by design—lead the charge? How should we start thinking about the ethics of AI, starting at home in our own organizations?
Bring your questions, ideas, and resources/links if you have some! All sessions in this series will provide actionable resources from panelists and participants for all to take away.
REGISTER for Part 4

LEARNING OBJECTIVES:

– Gain an understanding of the risks and disruption Generative AI can cause
– Learn how to incorporate AI into organizational governance, strategy and change management
– Get insights on how this impacts existing credentialing and professional education
– Network with and learn from a panel of experts to take away actionable resources
– Explore ways to lead stakeholders effectively in understanding Generative AI implications

To Watch this Webinar on the Media Library CLICK HERE!

B198: 2/3 You’ve Arrived at the Conference. It’s Time to Amp it Up
2023-10-04 15:00 - 16:00 | https://zoom.us/j/92746888107
COURSE DESCRIPTION:
Whether it’s your first conference or your fiftieth, discover how to seize every moment, foster meaningful connections, and elevate your on-the-ground experience.

LEARNING OBJECTIVES:
Hear from the experts:

Learn how to supercharge your conference journey the moment you step in.
Dive deep into tactics and strategies that help you make the most of every opportunity.

How to leverage Social Media for the most impact

Discovering how to network effectively
How to stand out in the crowd

Why speaker opportunities can amplify your presence
How to transform attendees to become influencers on your behalf

Part 3: The Conference is Over. It’s Time for Thoughtful Follow-Up.
Course Description: The close of a conference doesn’t signal the end; it’s merely the beginning of the next critical phase. This session delves into the importance and nuances of effective post-conference engagement.
We’ll guide you through:

Crafting meaningful follow-ups
Discuss new found connections with sales and marketing
Converting short and long-term opportunities into tangible outcomes
Set a roadmap for sustained relationship-building
Deploy multi-touch account-based follow-up strategies

Register for Part 3

In case you missed it:
Visit our Media Library to view Part 1: What to do Before the Conference. Let’s Recoup Your Investment.
Visit our Media Library to view Part 2: You’ve Arrived at the Conference. It’s Time to Amp it Up

W432: 2023 Economic Headwinds: A Guide for Associations
2023-10-04 13:00 - 14:00 | zoom.us/j/95662501482
COURSE DESCRIPTION:
In the midst of volatility, inflation, rising interest rates, and many other economic factors, the economy looks to be heading south quickly. At least that’s what we’re hearing – but what does the data say? In this session we’ll take a look at real economic data that will help give us a clearer picture of what to expect in the economy. We’ll then turn toward strategies to overcome these coming obstacles.

LEARNING OBJECTIVES:

Understand data-driven economic trends
Learn what economists are forecasting for the remainder of this year
Develop strategies to overcome coming economic challenges

To Watch this Webinar on the Media Library CLICK HERE!

W410: Coach Prime’s Key Lessons for Associations
2023-10-04 11:00 - 12:00 | https://zoom.us/j/93046050630
COURSE DESCRIPTION:
Deion “Prime Time” Sanders was a force to be reckoned with as a two-sport professional athlete in the ‘90s. Today Sanders is a college football coach who still acts with flair and bravado. Love him or hate him, Coach Prime refuses to be ignored. Sanders coached for three years at Jackson State University, an HBCU (Historically Black College or University) in Jackson, Mississippi before being named the head coach at the University of Colorado in December 2022. Now Coach Prime is not only reviving a lackluster program, but he’s impacting the university as a whole and changing college football itself. “What does this have to do with associations?” you may ask. The simple answer is everything. Join us for this high-energy session to find out what associations need to learn from the example of Coach Deion Sanders.

LEARNING OBJECTIVES:

– Learn the secrets of Coach Prime’s appeal to youth and how to employ similar tactics
– Discover Deion Sanders’ principles for imparting a vision and getting buy-in from stakeholders
– Prime Time maximizes the spotlight and creates buzz; association executives can do this too
– Storytelling should be elevated and central to supporting an organization’s mission

To Watch this Webinar on the Media Library CLICK HERE!

W430: Effective Financial Messaging for Nonprofit Organizations
2023-10-03 15:00 - 16:00 | https://zoom.us/j/97107163787
COURSE DESCRIPTION:
How financial information is presented and communicated is as important as the financial information itself. Accurate and timely financial reports are essential but reports that are overly complicated and hard to read are almost useless and tend to be ignored.
This interactive webinar presentation will cover useful tactics and options to enhance the effectiveness of your nonprofit organization’s financial reporting and messaging, addressing topics such as financial dashboard development, purpose-built financial messaging, and building trust and connection with financial reports among the Board, management, and staff. We will conclude with a set of quick takeaways centered around adding pre-month-end closing meetings with department managers, finding opportunities for small financial teaching moments, and discuss financial reporting options for annual reports.

LEARNING OBJECTIVES:

– Learn about the advantages of purpose-built financial messaging and how to help the Board, staff, and other users of financial information to have trust and confidence in your organization’s financial reports.
– Explore key concepts related to building out financial dashboards that users can relate to and use.
– Discuss optimization tactics and strategies to improve understanding of financial reporting through the use of pre-month-end closing meetings, finding small financial teaching moments, and how best to display financial information in annual reports.

To Watch this Webinar on the Media Library CLICK HERE!

W452: Connecting to Your Creativity: How to Have an Ah-Ha Moment
2023-10-03 13:00 - 14:00 | https://zoom.us/j/97508157929
COURSE DESCRIPTION:
Einstein, Disney, and Gates graced the world with brilliant, life-changing ideas.

If only we knew the secret to get to our own ah-ha moments. Is there a way we can prime the pump to create circumstances that lead to creative breakthroughs? Can we cut the clutter of routine, move from putting out daily fires so that we can unleash our own innovative thoughts?

YES! Research on the neuroscience of creativity delves into how the brain functions during your creative process and the new role of AI. Psychologists, neuroscientists, anthropologists, and AI experts have discovered what happens in our brains when these ah-ha moments occur. Best of all, they’ve learned some things about how we can encourage our own creative process.

In this session, Sheri Singer, president of Singer Communications, will discuss how the brain works, bust antiquated ideas such as brainstorming, and share the newest and latest research on how you can get to the ah-ha moment including how AI contributes to creativity. Through lecture and interactive activities, participants will walk away with tips they can use as soon as they return to their offices.

LEARNING OBJECTIVES:
At the end of this session, participants will be able to:

Understand how the brain functions during the creative process
Understand how technology—specifically AI–can assist with innovative thinking
Use tips from the session to get your creative juice flowing
Walk away knowing how this knowledge can work for them

Outline:

Why creativity is important
Famous ah-ha moments: Einstein, Disney, Gates, ALS bucket challenge,
Defining the Ah-ha moment
Phases of the neuroscience of creativity: 1, 2, breaking through writers block
Getting to the moment; getting to the ah-ha moment using AI
Case studies: Red Dress project, LiveStrong yellow bands, American Beverage Assn—taking vending machines out of elementary schools, etc.
Tips to get there
Lessons learned

To Watch this Webinar on the Media Library CLICK HERE!

W466: CRM for Membership Organizations – How Horizontal Platforms Deliver more Functionality and Drive More Value
2023-09-28 15:00 - 16:00 | https://zoom.us/j/91932653759
COURSE DESCRIPTION:
We will review the functionality and flexibility of horizontal CRM platforms for membership organizations, and highlight the advantages over vertical software options.

LEARNING OBJECTIVES:
Learn about how horizontal CRM platforms can extend your capabilities through:
• Platform vs. Product
○ Customizable solution vs. a vertical product
• Marketing capabilities
○ Marketing automation
○ Member Segmentation
○ Social Marketing
• Data Collection and Reporting
○ Surveys
○ Form Management
• Financial Connection
○ Visibility of ERP data
○ Automated processes

To Watch this Webinar on the Media Library CLICK HERE!

W469: Generative AI and Chat GPT: Uses, Pros, and Cons for Associations
2023-09-28 13:00 - 14:00 | https://zoom.us/j/97173257679
COURSE DESCRIPTION:
In this fast paced and engaging presentation, Fíonta Artificial Intelligence expert Dr. Lisa Rau will demystify generative AI and its applicability for association business processes. After an overview of the technology and current offerings, we will highlight the business uses most likely to benefit associations now, what to stay away from and why, and what the future may hold. Pros and cons, including the many risks of this game-changing technology will be highlighted.

LEARNING OBJECTIVES:

• Get up to speed on the current and future uses of Generative AI and Chat GPT for Associations
• Learn how to efficiently assess business value across all association processes
• Discover the advantages associated with applying Generative AI technology to streamline workflows
• Keep your association ahead of the curve by learning about potential risks & challenges

To Watch this Webinar on the Media Library CLICK HERE!

B181: 2024 Prediction: The AI Leapfrog Year for Associations
2023-09-27 13:00 - 14:00 | https://zoom.us/j/97546686455
COURSE DESCRIPTION:

In the last 25 years, organizations and members have connected online. In just less than a year, generative AI has transformed the way technology is being built. We predict in 2024, many associations are primed for a leapfrog kind of year, where they jump from barely using AI to making it a core part of their nondues revenue strategy. We are experiencing a software revolution where association staff, members, and industry partners will merge together in online marketplaces where business, knowledge sharing, and connection will be a seismic shift in how we “associate.”
Join the team at Qiqo (Quality-in, Quality-out) to hear how an online, association-specific marketplace can open up new possibilities for how your members connect with industry partners on their own terms.

LEARNING OBJECTIVES:

● Explore the dynamics of word-of-mouth marketing and identify strategies to supercharge it.
● Design peer-to-peer knowledge sharing sessions for your members that require minimal pre-work, yet provide deeper engagement.
● Brainstorm ways to turn your association’s wealth of information into a sustained and growing body of knowledge for your members to access through AI.

To Watch this Webinar on the Media Library CLICK HERE!

B196: SEO Crash Course: It's Not Just Keywords
2023-09-26 13:00 - 14:00 | https://zoom.us/j/98197369875
COURSE DESCRIPTION:
Search engine optimization (SEO) can be a daunting task for any business or website owner, but mastering it is crucial for online success. Many believe that SEO is all about choosing the right keywords and hoping for the best. However, in reality, it’s far more complex than that. To properly optimize your website, you must also focus on technical SEO, on-page SEO, and off-page SEO (link building). Conducting thorough keyword research is essential, but it’s just the beginning. Technical SEO ensures that your website is optimized for search engine crawlers, while on-page SEO focuses on content and website structure. Off-page SEO involves building relationships with other websites through backlinks to increase your page authority. To give your website the best chance of appearing at the top of search engine results, it’s important to take a well-rounded approach to SEO.

LEARNING OBJECTIVES:
– Keyword Research
– Technical SEO
– On-Page SEO
– Off-Page SEO (Link Building)

To Watch this Webinar on the Media Library CLICK HERE!

M342: Outsmarting Amazon: Fostering Independent Buyers To Fuel Revenue Growth
2023-09-21 13:00 - 14:00 | https://zoom.us/j/95291386570
COURSE DESCRIPTION:
In the rapidly evolving landscape of eCommerce, Amazon stands as a formidable giant. They set the benchmark customer expectations by providing customers the ability to buy anything their heart desires with just a few clicks. ERP-driven businesses can replicate this buying experience for their customers by creating their own 24/7/365 “Amazon-like” online store. By furnishing your customers with essential information, including accurate pricing, real-time inventory status, and shipment tracking, you empower them to become self-reliant purchasers. This, in turn, not only boosts your revenue but also propels you ahead of your competitors, even outpacing the mighty Amazon itself!
Join us for an engaging webinar where we’ll explore strategies and insights to navigate creating an “Amazon-like” buying experience. We will delve into how businesses can create self-sufficient buyers who seek out your brand directly, allowing you to maintain control over your products, pricing, and customer relationships.

LEARNING OBJECTIVES:

– Gain insights into replicating Amazon’s seamless buying experience, discovering strategies and tools to enhance their own eCommerce platforms.
– Understand the importance of empowering customers with essential information, such as pricing and inventory status, to foster self-reliant buyers and boost revenue.
– Learn how leveraging ERP-driven eCommerce solutions can position businesses ahead of competitors, even in the face of industry giants like Amazon, while maintaining control over products and customer relationships.

To Watch Webinar on UST Ed Media Library CLICK HERE!

W457: Attention! Catch Your New Members' Attention
2023-09-21 11:00 - 12:00 | https://zoom.us/j/96195946468
COURSE DESCRIPTION:
Do you worry that some new members join and never use their benefits? According to the New Member Engagement Study, nearly three-quarters of your colleagues feel the same. So how do you nudge members who just joined to take the necessary steps to get the value they need?
Research shows that catching your new members’ attention within the first three days to three weeks of joining gives you a much better chance of getting them on the path to lifelong engagement.
Join Amanda Lea Kaiser, author, and member engagement strategist, as she reveals the critical go and no/go decisions new members make at this stage of the member journey. See the many no and low-cost solutions to early member engagement. Learn the keys to gaining attention in a cluttered environment. Get a sneak peek of crucial learnings from her new book, Elevating Engagement: Uncommon Strategies for Creating Thriving Member Communities.

LEARNING OBJECTIVES:

– See how your members define engagement.
– Understand the power of first impressions and how to leverage them.
– Define the member culture that will help your unique members the most.

Our Member’s Decisions to Engage are Evolving
By Amanda Lea Kaiser

To Watch this Webinar on the Media Library CLICK HERE!

M336: LEADERSHIP AND LEARNING SERIES: The Importance and Effects of Creating a Culture of Inclusivity Regarding Accessibility in Your Organization
2023-09-20 15:00 - 16:00 | https://zoom.us/j/95754653834
COURSE DESCRIPTION:
As organizations recognize the value of diversity and inclusion, accessibility must be a key consideration. In this session, we will explore the importance of accessibility in the workplace and how it can benefit employees and the organization as a whole. We will discuss the moral and ethical obligations surrounding accessibility and highlight the business advantages of an accessible workplace, such as increased productivity, better employee retention, and improved customer satisfaction. Additionally, we will provide practical strategies for promoting accessibility in the workplace including training, resources, and technology. Join us to learn how you can create a culture of accessibility that fosters inclusivity and equality in your workplace.

LEARNING OBJECTIVES:

– Learn the benefits to employees
– Learn the benefits to employers
– Learn the benefits for the organization
– Learn accessibility tips for managers and employees
– Learn how to influence employees with disabilities to be more comfortable being open about their accessibility needs

To Watch this Webinar on the Media Library CLICK HERE!

W442: Top 5 Pitfalls of IT Budgeting
2023-09-20 13:00 - 14:00 | https://zoom.us/j/94650014191
COURSE DESCRIPTION:
Trapped in a cycle of painstakingly crafting your IT budget only to feel blindsided by your actual spend?
Between all the different vendor contract terms, pricing structures, support expiration dates, license renewals, hardware upgrades, infrastructure changes… it’s easy (and common!) to make at least a few missteps with your budget. Unfortunately, even small missteps can have significant impacts on your association’s bottom line.
In this session Optimal Networks will distill decades of experience with hundreds of organizations into actionable, digestible best practices for IT budgeting. Join us!
LEARNING OBJECTIVES:

– Common IT budgeting pitfalls that lead to surprises.
– How to avoid these pitfalls.
– A tried-and-true approach to successful IT budget.

To Watch Webinar on the UST Ed Media Library CLICK HERE!

W462: Winning the Talent War - It's All About Your Brand, Culture, and Benefits
2023-09-20 11:00 - 12:00 | https://zoom.us/j/96489928774
COURSE DESCRIPTION:
The talent market has been fierce post pandemic and it doesn’t seem to be changing anytime soon – what must nonprofits do to attract and retain the best people? It all starts with your organization’s brand, which can either help you attract the right people, or can hurt you by attracting the wrong ones. A thriving employee culture is ultimately what sets great employers apart from the rest of the marketplace. Employee benefits aren’t just a box that needs to be checked, they are an extension of the employee experience and that experience will either reinforce their decision to stay, or potentially cause them to second guess staying when handled poorly. Learn how to develop all 3 of these critical elements to become a “go-to” employer of choice!

LEARNING OBJECTIVES:

– Learn why your BRAND matters more than you might realize in terms of attracting the right people
– Learn why your culture is really what retains talent and fosters their growth
– Learn how to make the benefits you offer to your employees an extension of your value proposition and a reinforcement of the good decision to work there

To Watch this Webinar on the Media Library CLICK HERE!

C350: Is This App the Right Fit for Me?
2023-09-19 14:00 - 14:45 | https://zoom.us/j/96877234763
Course Description:
We have seen many people do their homework but try to decide without consulting their Business Central / Microsoft Dynamics NAV partner. Join us for this session, where we will discuss the vendor selection process and the value that your partner can bring to the table.

Learning Objectives:

• Navigating Microsoft APPSOURCE
• Considerations when Browsing
• Why it’s Beneficial to Involve Your Microsoft Partner
• Join the Dynamics User Group (DUG) to Obtain User Input on Apps – https://dynamicsusergroup.com/forums/
Please bring along questions for a short Q&A session at the end of this webinar.

B194: Boost Your Rankings: A Definitive 14-Step Guide to Performing an SEO Audit
2023-09-19 11:00 - 12:00 | https://zoom.us/j/98232685640
COURSE DESCRIPTION:
Have you ever wondered what keeps your website from soaring to the top of search engine results? This 14-step guide can be a roadmap for a thrilling voyage, diving deep into the world of SEO audits!
Why Join Me?
Your website is waiting to be discovered by millions. Equip yourself with the tools and know-how to ensure it reaches the top of search engine results. Let’s set you on your SEO journey to be seen and heard.

LEARNING OBJECTIVES:
What’s In Store for You?

– Learn how to decode the mysteries of search engine algorithms.
– Learn how to identify overlooked opportunities and hurdles on your quest for peak visibility.
– Learn how to acquire actionable insights and expert tips to elevate your website’s ranking performance.

Discover:

– Learn the art of executing a comprehensive SEO audit.
– Discover a roadmap of 14 essential steps, each guiding you closer to ranking higher on search engines.

To Watch this Webinar on the Media Library CLICK HERE!

W381: Influencer Marketing: How to Find and Amplify Influencers in Your Industry
2023-09-14 13:00 - 14:00 | https://zoom.us/j/96492191661
COURSE DESCRIPTION:
People want to hear from real people, not from brands. That’s why savvy association marketers are focused on identifying and amplifying the voices of influential people in the industries they serve. In this course, association leaders will learn how to maximize online engagement and reach more people than ever before with influencer marketing.
Using video best practices and real-world examples from associations who are already putting these ideas into action, Michael Hoffman, co-founder and CEO at Gather Voices, will guide association marketers through the process of planning, executing and optimizing influencer-led video campaigns with their membership communities. All attendees will walk away with an actionable workbook to bring their video strategies to life.

LEARNING OBJECTIVES:

– Summarize the process of planning, executing, and optimizing influencer-led video campaigns to achieve revenue-based outcomes.
– Assess the organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives.
– Design an actionable strategic plan for creating and distributing member-driven video content.

To Watch this Webinar on the Media Library CLICK HERE!
