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DTSTART;TZID=America/New_York:20230112T110000
DTEND;TZID=America/New_York:20230112T120000
DTSTAMP:20260403T180853
CREATED:20220804T165510Z
LAST-MODIFIED:20230526T151749Z
UID:10000149-1673521200-1673524800@usteducation.org
SUMMARY:W297: Understanding The Difference Between Lead And Demand Generation
DESCRIPTION:COURSE DESCRIPTION: \nThere’s a tendency to use lead gen and demand gen interchangeably\, yet they are unique tactics that stand on their own when it comes to the buyers journey. \nJoin us as we break down the differences between both processes\, and the strategy and technology that fuels both efforts and learn how to identify what association need to focus on. \n  \nLEARNING OBJECTIVES: \n\nLearn how to understand the differences between lead gen and demand gen\nLearn how to identify what tactics can be used to drive both types of campaigns\nLearn how to understand the type of technology and data needed to deliver each type of campaign\n\n 
URL:https://usteducation.org/event/w297-understanding-the-difference-between-lead-and-demand-generation/
LOCATION:https://zoom.us/j/96154443823
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/03/Maneesha-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230111T130000
DTEND;TZID=America/New_York:20230111T140000
DTSTAMP:20260403T180853
CREATED:20220804T151055Z
LAST-MODIFIED:20230915T233502Z
UID:10000134-1673442000-1673445600@usteducation.org
SUMMARY:W271: Member Segmentation: The Key to Affordable and Effective Hybrid Events
DESCRIPTION:COURSE DESCRIPTION: \nDuring the pandemic associations pivoted to virtual events as a means to connect and educate members.  As we learn to live with COVID we are now all back to physical\, in-person events\, but are left with the challenge that the average association only gets 15% of members to their annual conference.  How do we affordably implement hybrid to reach a larger audience and ensure that our best content doesn’t miss 85% of our members?  This webinar will discuss the different hybrid models that are emerging to balance cost and workload while addressing the needs of delivering to a much larger audience. \n  \nLEARNING OBJECTIVES: \n\nHow member segmentation can help you plan for hybridizing a conference\nHybrid models that work without blowing the budget or your teams capacity\nUsing event content strategically\, all year long
URL:https://usteducation.org/event/w271-member-segmentation-the-key-to-affordable-and-effective-hybrid-events/
LOCATION:https://zoom.us/j/95977460352
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Marketing/Member Engagement,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/RECENT-websiteemail-Graphics-1200X600-px-28.png
ORGANIZER;CN="Dan Stevens":MAILTO:dan.stevens@talewinddigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230110T130000
DTEND;TZID=America/New_York:20230110T140000
DTSTAMP:20260403T180853
CREATED:20220915T121150Z
LAST-MODIFIED:20240531T204719Z
UID:10000197-1673355600-1673359200@usteducation.org
SUMMARY:Tips for Growing Social Media Following | Top Factors
DESCRIPTION:COURSE DESCRIPTION: \nRight now\, raise your hand if you’ve ever wondered if you’re posting on social media at the right time and post enough. \nDon’t worry; you’re not alone\, as has plagued marketers since the dawn of social media. \nDuring this session\, we will discuss the correct number of posts to publish daily and their impact on each social media channel. \n  \nLEARNING OBJECTIVES: \n\nLearn the correct numbers of posts to publish daily.\nLearn the impact your posts have on each social media channel.\nLearn the right and wrong times to make your posts.\n\n 
URL:https://usteducation.org/event/tips-for-growing-social-media-following-top-factors/
LOCATION:https://zoom.us/j/97364259941
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Data Management,Data Management,Marketing
ORGANIZER;CN="Jon Rivers":MAILTO:jon@marketeery.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230110T110000
DTEND;TZID=America/New_York:20230110T120000
DTSTAMP:20260403T180853
CREATED:20221028T172401Z
LAST-MODIFIED:20240531T204732Z
UID:10000253-1673348400-1673352000@usteducation.org
SUMMARY:W370: Why Online Community is Your Association's Future: Changing how we Work & Connect (Part 1)
DESCRIPTION:COURSE DESCRIPTION: \nOnline communities are tremendous wellsprings of innovation. They give every association an always-accessible presence\, moving ahead of magazines or newsletters as the most valued member benefit.  When your online community fosters a genuine sense of belonging\, it becomes core to your members’ professional identity.  Association members are emerging from the pandemic with a significantly higher level of technical proficiency\, giving membership-based organizations the opportunity to reassess and reimagine how online community can become a predictable core growth engine.   \n  \nLEARNING OBJECTIVES: \n\n\nLearn techniques to foster a spirit of generosity within your online community. \nLearn options to transform mentorship in your industry. \nLearn how to create year-round engagement opportunities for your exhibitors and partners.
URL:https://usteducation.org/event/w370-why-online-community-is-your-associations-future-changing-how-we-work-connect-part-1/
LOCATION:https://zoom.us/j/94169296785
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Culture/Communication,Data Management,Marketing,Marketing/Member Engagement
ORGANIZER;CN="Sandra Nam":MAILTO:sandra@qiqochat.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221220T130000
DTEND;TZID=America/New_York:20221220T140000
DTSTAMP:20260403T180853
CREATED:20221028T193817Z
LAST-MODIFIED:20240531T203922Z
UID:10000256-1671541200-1671544800@usteducation.org
SUMMARY:Business Central vs Dynamics 365: Which is Right for Me?
DESCRIPTION:COURSE DESCRIPTION: \nAn overview of differences and similarities between Dynamics GP and Business Central (BC) functionality that affects how accounting users work. \n  \nLEARNING OBJECTIVES: \n\nUnderstand the advantages of Dimensions in BC over segmented GL Accounts in GP\nLearn why Posting Groups are preferred by auditors but may disappoint a few users\nSee why Customer\, Vendor\, Item and Employee Templates are almost as good as Classes\nUncover the power of the BC General Journal that GP can never match\nLearn why BC is in a better position to meet the needs of a global economy
URL:https://usteducation.org/event/business-central-vs-dynamics-365-which-is-right-for-me/
LOCATION:https://zoom.us/j/93461788129
CATEGORIES:MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-19.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221220T111500
DTEND;TZID=America/New_York:20221220T121500
DTSTAMP:20260403T180853
CREATED:20221013T215316Z
LAST-MODIFIED:20240531T205450Z
UID:10000239-1671534900-1671538500@usteducation.org
SUMMARY:Multichannel Selling: Implications on Sales Tax Obligations
DESCRIPTION:COURSE DESCRIPTION: \nLearn how to help your business navigate the myriad tax obligation considerations when selling through multiple channels. \n  \nLEARNING OBJECTIVES: \n\nLearn how the acceleration of multichannel selling has affected retail businesses.\nSales tax considerations to keep in mind when selling through the most common channels.\nLearn how multichannel sales impact economic nexus.\nLearn the five steps to proper sales tax compliance.
URL:https://usteducation.org/event/multichannel-selling-implications-on-sales-tax-obligations/
LOCATION:zoom.us/j/93461788129
CATEGORIES:Accounting,Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Budgeting,Business Strategy,Business Strategy,Finance,Finance,Tax
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/W364WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221220T100000
DTEND;TZID=America/New_York:20221220T110000
DTSTAMP:20260403T180853
CREATED:20221011T195651Z
LAST-MODIFIED:20230217T160813Z
UID:10000236-1671530400-1671534000@usteducation.org
SUMMARY:W361: Reputation Risk as Part of Your Cybersecurity Program
DESCRIPTION:COURSE DESCRIPTION: \nHas your website domain been blacklisted without your knowledge? Are visitors not coming to your site because it’s flagged as unsafe? Are your donor lists being shared on the dark web? Learn the best practices for monitoring and protecting your organization’s most valuable asset: your reputation. Understanding your reputation risk goes way beyond just googling your company name. In this session\, we will cover the many ways your online reputation can be compromised and offer recommended tools available for monitoring these risks. We will also discuss remediation steps for addressing any issues uncovered. \n  \nLEARNING OBJECTIVES: \n\nLearn best practices for managing your online reputation.\nLearn recommended tools for monitoring reputation risk and how to remedy issues identified.\nLearn how reputation risk fits into an ongoing cybersecurity program.
URL:https://usteducation.org/event/w361-reputation-risk-as-part-of-your-cybersecurity-program/
LOCATION:zoom.us/j/93461788129
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/W361WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221215T130000
DTEND;TZID=America/New_York:20221215T140000
DTSTAMP:20260403T180853
CREATED:20221003T210133Z
LAST-MODIFIED:20231013T171738Z
UID:10000232-1671109200-1671112800@usteducation.org
SUMMARY:Survey Design Best Practices: Actionable Strategies & Insights
DESCRIPTION:COURSE DESCRIPTION: \nSurveys are the least demanding\, most scalable way to collect insights about your members. And if you’re not surveying them regularly\, everything your association does—from communications to program design—is merely guesswork. This age-old method can be understated today—but the survey is alive and well in the array of modern marketing technology.   \nThe good news? Surveys are cheap and easy. The bad news? Surveys are cheap and easy. Because surveys are so simple to write and distribute\, most associations ask bad questions (inevitably leading to bad data). It’s easy to conduct surveys so quietly flawed that they deliver inaccurate\, biased\, useless insights. If your surveys aren’t carefully crafted\, you’ll end up with untrustworthy results. In this session\, you’ll become a survey savant by learning modern strategies to create\, distribute\, and analyze member surveys. More importantly\, you’ll learn the common pitfalls to avoid in the science of survey building so you can take full advantage of this dynamic way to collect member insights. \n  \nLEARNING OBJECTIVES: \n\nLearn the six principles of good survey design.\nLearn how to create a survey strategy that collects the data you actually need.\nLearn how to analyze the data objectively so you can make meaningful changes in your organization.
URL:https://usteducation.org/event/survey-design-best-practices-actionable-strategies-insights/
LOCATION:https://zoom.us/j/97797509494
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/W355WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221214T150000
DTEND;TZID=America/New_York:20221214T160000
DTSTAMP:20260403T180853
CREATED:20220915T121227Z
LAST-MODIFIED:20231013T170510Z
UID:10000199-1671030000-1671033600@usteducation.org
SUMMARY:SEO Duplicate Content Check: Why Its Important?
DESCRIPTION:COURSE DESCRIPTION: \nGoogle does not like duplicate content and often penalizes pages and websites with duplicate content.  \n  \nLEARNING OBJECTIVES: \n\nLearn what duplicate content is.\nLearn how to fix it when duplicate content is published.\nLearn how to ensure your rankings are not affected by your content.
URL:https://usteducation.org/event/seo-duplicate-content-check-why-its-important/
LOCATION:https://zoom.us/j/97095323274
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/06/Jon-1.png
ORGANIZER;CN="Jon Rivers":MAILTO:jon@marketeery.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221213T150000
DTEND;TZID=America/New_York:20221213T160000
DTSTAMP:20260403T180853
CREATED:20221027T171906Z
LAST-MODIFIED:20221206T172011Z
UID:10000246-1670943600-1670947200@usteducation.org
SUMMARY:W362: Successful Recruiting\, Hiring and Onboarding in a Remote or Hybrid Environment
DESCRIPTION:COURSE DESCRIPTION: \nThere’s no doubt about it. The COVID-19 pandemic changed the workplace forever. Now defined by flexibility – either remote\, hybrid\, or part-time – building and retaining a robust workforce presents new opportunities and challenges for employers. How you adapt your screening\, recruiting\, and retention processes will play a vital role for years to come. So\, what do you\, as an employer\, need to know to navigate this “new normal” for your business?  \nAt FlexProfessionals\, we have been experts and advocates for flexibility long before the pandemic made it mainstream\, helping 800+ non-profits\, associations and other businesses redefine their workplaces to incorporate flexibility. Let’s dig into how to utilize flexibility as a strategic tool in the war for talent and gain insights on how you can employ flexible positions to reach an untapped\, gender diverse group of job seekers. \n  \nLEARNING OBJECTIVES: \n\nUnderstand how the recruiting power has shifted post-pandemic.\nLearn how to integrate and embrace flexibility into your recruiting process as a long-term strategy\, rather than a reaction to post-pandemic trends.\nDevelop concrete strategies for successfully onboarding remote and hybrid workers\, including creating a sense of belonging.
URL:https://usteducation.org/event/w362-successful-recruiting-hiring-and-onboarding-in-a-remote-or-hybrid-environment/
LOCATION:https://zoom.us/j/97890511676
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-20.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221208T150000
DTEND;TZID=America/New_York:20221208T160000
DTSTAMP:20260403T180853
CREATED:20220915T121159Z
LAST-MODIFIED:20221208T143958Z
UID:10000198-1670511600-1670515200@usteducation.org
SUMMARY:B143: SEO has Changed. Learn About Google’s Algorithms and How to Optimize Your Website and Social Media
DESCRIPTION:COURSE DESCRIPTION: \nDon’t miss this session if you want to learn more about SEO. Discover how to adjust to the ever-changing Google algorithms that help you show up in searches. \n  \nLEARNING OBJECTIVES: \n\nLearn changes from Google that you should know about.\nLearn how to do On-Page and Off-Page SEO.\nLearn how to amplify your blog’s relevance and ranking.\nLearn how Social Media impacts SEO.\n\n 
URL:https://usteducation.org/event/b143-seo-has-changed-learn-about-googles-algorithms-and-how-to-optimize-your-website-and-social-media/
LOCATION:https://zoom.us/j/98186300646
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/RECENT-websiteemail-Graphics-1200X600-px-25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221207T130000
DTEND;TZID=America/New_York:20221207T140000
DTSTAMP:20260403T180853
CREATED:20221010T190519Z
LAST-MODIFIED:20221012T193312Z
UID:10000233-1670418000-1670421600@usteducation.org
SUMMARY:W363: Seemingly Limitless\, Unapologetic\, Member Resources — Expand Your Content's Reach and Elevate Your Brand
DESCRIPTION:COURSE DESCRIPTION: \nYour organization has curated knowledge\, gathered over many years\, in the form of text\, PDFs\, white papers\, videos\, products… Put this content to work — retaining the members you’ve got and attracting prospects not yet in the fold. Many organizations do a poor job showcasing all of the good “stuff” in their arsenal — join us to discuss our best tips and advice for ‘getting it all out there’ in a dynamic and engaging ways which will keep ’em coming back again and again. \n  \n\n\n\n\n\nLEARNING OBJECTIVES: \n\n\n\nLearn the distinction of having well written/SEO-friendly (another session) and discoverable/organized (this session) content.\nLearn how content visualizations can ‘up’ your engagement game and drive discovery across all your bases of knowledge.\nLearn tips for understanding what your “customers” want and to ensure you’re delivering the right content to the right people at the right time.\n\n 
URL:https://usteducation.org/event/w363-seemingly-limitless-unapologetic-member-resources-expand-your-contents-reach-and-elevate-your-brand/
LOCATION:zoom.us/j/98123898580
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221207T110000
DTEND;TZID=America/New_York:20221207T120000
DTSTAMP:20260403T180853
CREATED:20221003T185642Z
LAST-MODIFIED:20221111T205949Z
UID:10000228-1670410800-1670414400@usteducation.org
SUMMARY:W359: Small Budget\, Big Impact: Affordable Ways to Level-Up Marketing
DESCRIPTION:COURSE DESCRIPTION: \nToday\, it IS possible to make a tremendous\, polished\, professional impact through your marketing initiatives with only a modest marketing budget. Discover budget-friendly techniques and tools that are truly within reach\, even if your annual marketing campaign budget doesn’t expand beyond four digits. \n  \nIf you’re a small- to mid-sized association\, it’s to be expected that your marketing budget is right-sized and therefore not huge. For many associations\, cost and human resources have historically been barriers to adopting “best practices” in strategic marketing and communications. Likewise\, the old adage does still hold true – you have to spend money to make money. Fortunately\, today\, it’s possible to make a tremendous\, polished\, professional impact through your marketing initiatives with only a modest marketing budget. \n  \nIn this session\, you’ll learn about techniques and tools that are truly within reach\, even if your annual marketing campaign budget doesn’t expand beyond four digits. In this interactive session\, we will showcase real examples in action\, as we highlight some of the tools and techniques that help low-cost campaigns generate high-impact returns. Participants will also gain access to a hot list of low-cost marketing ideas\, templates\, and resources that make a huge impact. \n  \nLEARNING OBJECTIVES: \n\nLearn how to develop and implement a marketing plan and budget that delivers “big-impact” results from smaller budgets.\nLearn how to apply strategies and tactics to build and execute successful marketing campaigns with limited budgets.\nParticipants will gain access to a list of techniques and tools that have been vetted to help them in their quest to deliver maximum impact with minimal investment through marketing.\n 
URL:https://usteducation.org/event/w359-small-budget-big-impact-affordable-ways-to-level-up-marketing/
LOCATION:https://zoom.us/j/96282017798
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-16.png
ORGANIZER;CN="Jemilah Senter":MAILTO:jemilah@senterpoint.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221206T150000
DTEND;TZID=America/New_York:20221206T160000
DTSTAMP:20260403T180853
CREATED:20220912T202347Z
LAST-MODIFIED:20221007T210329Z
UID:10000190-1670338800-1670342400@usteducation.org
SUMMARY:W337: Why Associations Should Stop Planning Events and Start Designing Experiences
DESCRIPTION:COURSE DESCRIPTION: \nIt is an understatement to say that 2020 and most of 2021 was disruptive to all facets of our lives. When it came to meetings and events\, which historically relied heavily on in-person interaction\, it was a time of change and lessons learned. Now that we are returning to in-person events\, it is imperative that our associations don’t fall back on history and habit. Learn what it takes to design experiences rather than simply planning events. From meeting design to stakeholder engagement\, the landscape has changed—is your association ready? \n  \nLEARNING OBJECTIVES: \n\nLearn what it takes to design experiences rather than simply planning events.\nLearn how the landscape has changed from meeting design to stakeholder engagement. \nLearn how to not fall back on history and habits now that we are returning to in-person events. \n\n 
URL:https://usteducation.org/event/w337/
LOCATION:https://zoom.us/j/91204889122
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/124.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221205T130000
DTEND;TZID=America/New_York:20221205T140000
DTSTAMP:20260403T180853
CREATED:20221028T190443Z
LAST-MODIFIED:20221116T215537Z
UID:10000255-1670245200-1670248800@usteducation.org
SUMMARY:W372: Growing your 365 Community
DESCRIPTION:COURSE DESCRIPTION: \nMembership is about more than attending an annual event and receiving a newsletter. It’s about finding connections and educational content that advance your business objectives. There are many ways to build a year-round community to connect members to members and buyers to sellers. Making human connection needs the heart of your digital efforts and pulling insights from your data. This team of forward-thinkers will share what they have learned to support your growth\, from strategic design to execution. \n  \nLEARNING OBJECTIVES: \n\nExplore what ‘365 connection’ means to your unique community.\nDiscover the opportunities for growth when you engage consistently and meaningfully.\nCompile a list of ideas you can prototype with your own organization.
URL:https://usteducation.org/event/w372-growing-your-365-community/
LOCATION:https://zoom.us/j/93201390194
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-18.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221201T100000
DTEND;TZID=America/New_York:20221201T110000
DTSTAMP:20260403T180853
CREATED:20220830T155637Z
LAST-MODIFIED:20240531T212416Z
UID:10000173-1669888800-1669892400@usteducation.org
SUMMARY:B141 : What is the Return on Investment (ROI) from Utilizing Asset Maintenance / Asset Management Software
DESCRIPTION:COURSE DESCRIPTION: \nBy the end of 2023\, 82% of enterprise decision makers will need to make critical decisions regarding the management of their enterprise assets. As organizations shift to more digitalized business models\, choosing the correct Enterprise Asset Management (EAM) system is key to their success. During this session\, you will learn how an intuitive asset management and maintenance solution can streamline maintenance work processes\, extend asset lifecycle\, reduce operational costs—and boosts overall efficiency. \n  \nLEARNING OBJECTIVES: \n\nUnderstand why an Enterprise Asset Management solution is so important to your customers and the ROI you can achieve.\nLearn why user adoption is key to the success of any asset management system and how to identify the winning features to make that happen.\nLearn how to identify asset management opportunities based on different verticals and how to evolve the solution as the business grows.
URL:https://usteducation.org/event/what-is-the-return-on-investment-roi-from-utilizing-asset-maintenance-asset-management-software/
LOCATION:https://zoom.us/j/92119426840
CATEGORIES:MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/B141WS-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221130T144500
DTEND;TZID=America/New_York:20221130T154500
DTSTAMP:20260403T180853
CREATED:20221027T164919Z
LAST-MODIFIED:20221027T182953Z
UID:10000245-1669819500-1669823100@usteducation.org
SUMMARY:S304: Cybersecurity Fundamentals for 501C Executives
DESCRIPTION:COURSE DESCRIPTION: \nThe threats\, risks\, and potential solutions within cybersecurity are changing faster than any other area of technology.  As critical as this topic is for an organization’s future and brand reputation\, it is one of the least understood by executives.  This session does away with the tech-talk and explains the must-know facts about cybersecurity risks\, what executives need to understand\, what questions to ask\, and how to ensure your IT team is headed in the right direction at an adequate pace. \n  \nLEARNING OBJECTIVES: \n\nLearn what’s driving a surge in cybersecurity incidents.\nLearn what your greatest risk is.\nLearn how you can understand if IT is doing the right thing.\nLearn how to know if you are doing enough.
URL:https://usteducation.org/event/s304-cybersecurity-fundamentals-for-501c-executives/
LOCATION:https://zoom.us/j/92730590753
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-7.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221130T133000
DTEND;TZID=America/New_York:20221130T143000
DTSTAMP:20260403T180853
CREATED:20221011T201219Z
LAST-MODIFIED:20221103T194929Z
UID:10000237-1669815000-1669818600@usteducation.org
SUMMARY:S303: How to Craft a Compelling Story for Your Organization Using Financial Footnotes and Forms (990)
DESCRIPTION:COURSE DESCRIPTION: \nThere is  more to your nonprofit than just the numbers on your 990 and financial statements.  Sophisticated donors often delve deeper than just the numbers before making contributions.  Learning to tell your organization’s story via IRS 990 and the financial statement footnotes is significant to your organization’s success. \n  \nLEARNING OBJECTIVES: \n\nLearn to use the 990 to tell the story.\nLearn to use the financial statement footnotes to tell the story.\nLearn to work cross-department to develop the story.
URL:https://usteducation.org/event/s303-how-to-craft-a-compelling-story-for-your-organization-using-financial-footnotes-and-forms-990/
LOCATION:https://zoom.us/j/92730590753
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-9.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221130T111500
DTEND;TZID=America/New_York:20221130T121500
DTSTAMP:20260403T180853
CREATED:20221031T184311Z
LAST-MODIFIED:20221115T133746Z
UID:10000259-1669806900-1669810500@usteducation.org
SUMMARY:S302: 5 Steps To Selling Your Board of Directors on Your Required Technology Spend
DESCRIPTION:COURSE DESCRIPTION: \nConvincing the board to invest money\, time and resources in technology is no small feat. It can be a nerve-racking task to have just one chance to present to not one\, but multiple people\, on the value of a technology upgrade to the organisation. How can you get the board on your side? There are two components to this challenge. In this session\, I will discuss best practices for the board meeting itself. We will review the specific steps you should take before the board meeting even occurs\, both while preparing a presentation and speaking with board members privately. \n  \nLEARNING OBJECTIVES: \n\nLearn how to detail how managed IT services will affect your budget\nLearn how to articulate the ongoing value of IT services\nLearn how to provide the correct documentation to support your proposals.
URL:https://usteducation.org/event/s302-5-steps-to-selling-your-board-of-directors-on-your-required-technology-spend/
LOCATION:zoom.us/j/92730590753
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-14.png
ORGANIZER;CN="Ali Niroo":MAILTO:ali@bpt3.net
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221130T100000
DTEND;TZID=America/New_York:20221130T154500
DTSTAMP:20260403T180853
CREATED:20221025T215500Z
LAST-MODIFIED:20221118T155522Z
UID:10000241-1669802400-1669823100@usteducation.org
SUMMARY:WINTER SYMPOSIUM\, Washington D.C. (In-person)
DESCRIPTION:Join us in Washington\, D.C. for an in-person one day only event! \n\n\n\n(for Associations & Nonprofit Professionals) \nWe have combined four dynamic sessions for an in-person one day event to learn\, earn\, & network with your peers.\nFOCUS: Finance | Tech | Strategy\n\nWednesday\, November 30th\n10:00 AM – 3:45 PM @Clydes Restaurant; Gallery Place\n3:45 PM – 5PM and beyond…Happy Hour\nLEADERSHIP AWARDS will be presented for selected Association professionals\nRegistration:  $25 (includes 4 sessions\, lunch & Happy Hour) You will be invoiced after registration. \nUp to 4 CPE/CAE Credits\n\n\n\n\n\nSession Details\nSession 1: Non-Profit Strategic Plans – Best Practices & Key Pitfalls \nInstructors: David Keen\, CFO Business Development at American Physical Therapy Association; Jennifer Brearey\, Chief Financial and Operating Officer at AdvaMed \n  \nSession 2: 5 Steps To Selling Your Board of Directors on Your Required Technology Spend \nInstructor: Ali Niroo; Managing Partner; BridgePointe Technologies \n  \nSession 3: How to Craft a Compelling Story for Your Organization Using Financial Footnotes and Forms (990) \nInstructor: Rob Eby\, CPA\, CGMA\, Experienced Accountant of Nonprofit Organizations\, Partner at Aronson LLC; Stacy Cullen\, Tax Director\, Aronson LLC \n  \nSession 4: Cybersecurity Fundamentals for 501C Executives \nInstructor: Brian Scott\, President\, CIO\, ClearTone Consulting LLC \n 
URL:https://usteducation.org/event/winter-symposium-washington-d-c-in-person/
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221130T100000
DTEND;TZID=America/New_York:20221130T110000
DTSTAMP:20260403T180853
CREATED:20221027T181712Z
LAST-MODIFIED:20231013T171306Z
UID:10000247-1669802400-1669806000@usteducation.org
SUMMARY:Best Practices For Puting Together a Nonprofit Strategic Plan
DESCRIPTION:COURSE DESCRIPTION: \nAssociations of all shapes and sizes engage in strategic planning that often results the creation of a multi-year strategic plan. A meaningful strategic plan sets the Association’s priorities and focuses the leadership and staff on execution of those priorities.  Many associations are so focused on the creation of the plan itself that the plan loses meaning and often aren’t executed. Through the implementation of best practices and the avoidance of common pitfalls every organization can create a meaningful strategic plan through a process that is right sized to fit their organization. \n  \nLEARNING OBJECTIVES: \n\nUnderstand key factors in developing and communicating a strategic plan.\nDiscussion on the impact your board composition can have on your strategic plan design and funding.\nDiscuss different ways strategic plans are funded.
URL:https://usteducation.org/event/best-practices-for-puting-together-a-nonprofit-strategic-plan/
LOCATION:https://zoom.us/j/92730590753
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-15.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221129T110000
DTEND;TZID=America/New_York:20221129T120000
DTSTAMP:20260403T180853
CREATED:20221003T205014Z
LAST-MODIFIED:20230403T202558Z
UID:10000231-1669719600-1669723200@usteducation.org
SUMMARY:W352: The High Life and Dangers of an Undercover Member Forum
DESCRIPTION:COURSE DESCRIPTION: \nLearn how to go undercover to review association website pages and the results of voicemails\, emails\, and contact-us forms. You will be trained as an undercover member to understand what these experiences and interactions can be within any organization through the perspective of an association member. Learn what to look for that may be confusing\, unclear\, or outdated for your members and prospective members. Additionally\, in this highly engaging session\, you will be challenged with examples and illustrations to elevate the member and event attendee experience. \n  \nLEARNING OBJECTIVES: \n\nLearn how to see member engagement points through the perspective of a new member\nLearn how to partner with others and target areas for review in a timely manner\nLearn how to energize and get total staff buy-in for an improved overall member experience 
URL:https://usteducation.org/event/w352-the-high-life-and-dangers-of-an-undercover-member-forum/
LOCATION:https://zoom.us/j/92886744244
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/Alfred-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221122T110000
DTEND;TZID=America/New_York:20221122T123000
DTSTAMP:20260403T180853
CREATED:20221011T194126Z
LAST-MODIFIED:20231013T171022Z
UID:10000235-1669114800-1669120200@usteducation.org
SUMMARY:Understanding the Digital Ecosystem: Using New Technology
DESCRIPTION:COURSE DESCRIPTION: \nLike most associations\, for decades ASAE has had a traditional technology\, AMS-centered stack as the core of their business systems infrastructure. Two years ago\, ASAE started to explore alternatives to the traditional model\, and now in 2022 are beginning the rollout of a new suite of tools that will transform and modernize the organization. Key to this transformation includes embracing an ecosystem approach to software: use purpose-built tools\, connected together\, focusing on the member experience.\n \nIn this session\, we’ll explore the key components of ASAE’s new technology stack including the Member Data Platform (MDP)\, Integration Platform as a Service (iPaaS)\, eCommerce platform\, and other cloud-based solutions. \n  \nLEARNING OBJECTIVES: \n\n\nUnderstand the core components of a digital ecosystem approach.\nLearn about the use of iPaaS technology to enable integrations and the MDP for member data management.\nSee ASAE’s solution architecture and learn why they are pursuing a non-traditional approach.\nExplore the idea of a phased approach to a digital infrastructure rollout.
URL:https://usteducation.org/event/understanding-the-digital-ecosystem-using-new-technology/
LOCATION:https://zoom.us/j/98579866848
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/W357WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221117T130000
DTEND;TZID=America/New_York:20221117T140000
DTSTAMP:20260403T180853
CREATED:20220804T171406Z
LAST-MODIFIED:20221107T194151Z
UID:10000155-1668690000-1668693600@usteducation.org
SUMMARY:W304: Why Data Integration is a User Experience (UX) problem
DESCRIPTION:COURSE DESCRIPTION: \nToo often when thinking about user experience\, organizations focus on the color of their buttons and the font of their text. But a customer’s experience with your organization goes way beyond. This course will focus on key areas that you may be ignoring opportunities for data integration\, and why ignoring those opportunities is hurting your customers. \n  \nLEARNING OBJECTIVES: \n\nUnderstand how data impacts user experience\nIdentify at least three ways better data integrations can enhance your UX\nBuild a strategy for identifying data integration opportunities with new systems that enhance UX\n\n 
URL:https://usteducation.org/event/w304-tbd/
LOCATION:https://zoom.us/j/98365431574
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/RECENT-websiteemail-Graphics-1200X600-px-12.png
ORGANIZER;CN="Justin Burniske%2C MBA":MAILTO:justin.burniske@meta-dao.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221116T150000
DTEND;TZID=America/New_York:20221116T160000
DTSTAMP:20260403T180853
CREATED:20220830T164607Z
LAST-MODIFIED:20221107T164907Z
UID:10000020-1668610800-1668614400@usteducation.org
SUMMARY:W319: How to Make Purple People: A Comprehensive Recipe
DESCRIPTION:COURSE DESCRIPTION: \nWhat do you get when you blend your business and technology teams? Every organization needs Purple People\, and we’re going to show you how you can create your own! Join PerByte for tools to strengthen your teams by blending the skills of your business staff (blue) and technology staff (red) to create Purple People. Getting started is easier than you think! \n  \nLEARNING OBJECTIVES: \n\nUnderstand Purple People and why they are important.\nImprove the outcome of your technology projects and organization goals by fully leveraging your in-house resources.\nLearn simple steps for adding technology skill-building to your team’s professional development plan.
URL:https://usteducation.org/event/w319-how-to-make-purple-people-a-comprehensive-recipe/
LOCATION:https://zoom.us/j/98392869522
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/RECENT-websiteemail-Graphics-1200X600-px-13.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221116T130000
DTEND;TZID=America/New_York:20221116T140000
DTSTAMP:20260403T180853
CREATED:20220804T171155Z
LAST-MODIFIED:20231002T155916Z
UID:10000154-1668603600-1668607200@usteducation.org
SUMMARY:W313: Demystifying AI: Tools\, Tips\, And Tricks
DESCRIPTION:COURSE DESCRIPTION: \nIs the term “AI” daunting and elusive? Are you thinking about implementing AI but have no idea where to start? In this session\, we will demystify the idea of AI and talk about practical applications of AI technology that you can begin experimenting with at your association today. \n  \n\nLEARNING OBJECTIVES: \n\n\n\n\n\nInexpensive AI tools you can begin using right now to optimize your association’s marketing and personalization strategy.\nHow to use AI to enhance your processes and make workflows less time consuming.\nHow to embark upon easy AI and automation experiments.
URL:https://usteducation.org/event/w313-tbd/
LOCATION:https://zoom.us/j/98297976799
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/02/Erica-1-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221115T130000
DTEND;TZID=America/New_York:20221115T140000
DTSTAMP:20260403T180853
CREATED:20220824T235943Z
LAST-MODIFIED:20221021T211206Z
UID:10000164-1668517200-1668520800@usteducation.org
SUMMARY:W314: Code of Ethics - An Association’s North Star
DESCRIPTION:COURSE DESCRIPTION: \nA Code of Ethics articulates the values of your organization and expresses the ideal standards of ethical behavior expected of those we work with and for. As such\, a well defined and articulated Code of Ethics can serve as both a governance tool and a strategic management tool. Join us for an engaging discussion on how a Code of Ethics can enhance your organization and help you to become a more effective leader\, while gaining one CAE Ethics credit.  \n  \nLEARNING OBJECTIVES: \n\nLearn key ethical principles and guidance on the expected standards of behavior\nLearn the basics of an Ethical Decision Making framework and ethical considerations\nLearn real world applications through case study discussions
URL:https://usteducation.org/event/w314-code-of-ethics-an-associations-north-star/
LOCATION:https://zoom.us/j/96556398493
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/RECENT-websiteemail-Graphics-1200X600-px-11.png
ORGANIZER;CN="Linn Wheeling%2C MBA%2C CAE":MAILTO:engagement@naturopathic.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221114T150000
DTEND;TZID=America/New_York:20221114T160000
DTSTAMP:20260403T180853
CREATED:20221027T184411Z
LAST-MODIFIED:20221107T163538Z
UID:10000248-1668438000-1668441600@usteducation.org
SUMMARY:W373: Sizing and Investing Nonprofit Reserves
DESCRIPTION:COURSE DESCRIPTION: \nMost nonprofit organizations and associations should have an “emergency fund” of operating reserves to offset the risk of revenues failing to cover expenses. \nBut amid inflation and market volatility\, there isn’t a one-size-fits-all solution for how much you should set aside—and whether to hold reserves in cash or invest them. In this upcoming FAR conversation\, institutional finance experts will present a clear framework for mitigating your specific risks. \nJordan Forney will speak with Chris Clarkson\, a national director from Bernstein’s Foundation & Institutional Advisory team\, to present a thoughtful approach and framework that executives can use to adjust the size and allocation of short and intermediate term investments amid today’s high levels of inflation. \nDetermine whether you should maintain higher (or lower) reserves than any “rules of thumb” may otherwise indicate\, and how to put funds to use across a risk/return spectrum appropriate for your specific purposes in today’s volatile environment. \n  \nLEARNING OBJECTIVES: \n\nUnderstand the impact of today’s macroeconomic environment on investment reserves.\nRecognize the questions to ask regarding your organization’s cashflow and investment needs.\nAssess different investment strategies for different types of reserve funds.
URL:https://usteducation.org/event/w373-sizing-and-investing-nonprofit-reserves/
LOCATION:https://zoom.us/j/91094603248
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-12.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221110T130000
DTEND;TZID=America/New_York:20221110T140000
DTSTAMP:20260403T180853
CREATED:20220804T170235Z
LAST-MODIFIED:20230526T151721Z
UID:10000151-1668085200-1668088800@usteducation.org
SUMMARY:W298: Translating "Marketing Speak" for Executives
DESCRIPTION:COURSE DESCRIPTION: \nHave you ever wondered what the heck your marketing team really means when they’re throwing down terms like CTRs\, MQLs and SQLs? The alphabet soup that marketers use can be difficult to follow and sometimes just sound downright strange. We’ll help you translate the terms\, metrics and concepts your marketing team is using when their sharing results\, progress and their strategy. As an added bonus\, we’ll prep you on the questions you can ask as their leaders to help pinpoint how your organization can pursue additional revenue growth. \n  \nLEARNING OBJECTIVES: \n\nLearn how to understand common marketing terminology\nLearn how to understand what influences the measurement of marketing metrics\nLearn how to support your marketing team’s martech stack development
URL:https://usteducation.org/event/w298-translating-marketing-speak-for-executives/
LOCATION:https://zoom.us/j/92001639263
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/03/Maneesha-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221110T110000
DTEND;TZID=America/New_York:20221110T120000
DTSTAMP:20260403T180853
CREATED:20220805T185421Z
LAST-MODIFIED:20231002T160653Z
UID:10000160-1668078000-1668081600@usteducation.org
SUMMARY:W262: High Converting Engagement Campaigns You Can Start Today
DESCRIPTION:COURSE DESCRIPTION: \nFor association marketing\, membership and communications teams\, one never-ending challenge is\, “How do we get members to act?” If you’ve ever had this thought\, concern\, or let’s be honest – you’ve panicked at low response rates – this webinar is for you! \n  \nLEARNING OBJECTIVES: \n\nExamples of real association campaigns that saw mind-blowing response rates while delivering immediate member value.\nWhat questions to ask your members to encourage action\, discover more about individuals and adjust your strategies accordingly.\nLearn the difference between mass broadcasts of information and conversational engagement\, and why the latter sees higher response rates.
URL:https://usteducation.org/event/w262-high-converting-engagement-campaigns-you-can-start-today/
LOCATION:https://zoom.us/j/97434846958
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Brianne-.png
END:VEVENT
END:VCALENDAR