BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240904T130000
DTEND;TZID=America/New_York:20240904T140000
DTSTAMP:20260403T182511
CREATED:20240821T200402Z
LAST-MODIFIED:20240905T013954Z
UID:10000606-1725454800-1725458400@usteducation.org
SUMMARY:15 Ways to Take Your Email Newsletter to the Next Level
DESCRIPTION:COURSE DESCRIPTION: \nAre your email newsletters struggling to engage your audience? Many organizations find themselves stuck between sending outdated\, irrelevant content and trying to keep their emails fresh and engaging. But it doesn’t have to be this way. \nEmail newsletters are a powerful tool to share industry news and updates with your members—if done right. So\, how can you ensure your content is not just informative but also relevant to each individual? \nJoin us as we dive into proven strategies and best practices for taking your email newsletter to the next level. Learn how to move beyond the one-size-fits-all approach and create newsletters that truly resonate with your members. \n  \nLEARNING OBJECTIVES: \nExplore cutting-edge tools and technologies that will enhance the sophistication of your newsletters while minimizing the strain on internal resources\, thereby saving valuable time.\nGenerate actionable ideas to optimize your newsletter content and layout\, ensuring maximum impact with every email you send.\nReview the core principles of email engagement and apply them effectively to maintain member interest and keep them informed. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/15-ways-to-take-your-email-newsletter-to-the-next-level/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/Erica24.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
LOCATION:https://usteducation.org/event/15-ways-to-take-your-email-newsletter-to-the-next-level/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240910T110000
DTEND;TZID=America/New_York:20240910T120000
DTSTAMP:20260403T182511
CREATED:20240305T205516Z
LAST-MODIFIED:20240910T182818Z
UID:10000556-1725966000-1725969600@usteducation.org
SUMMARY:Optimizing the Budget Building Process
DESCRIPTION:COURSE DESCRIPTION: \nWhat is so special about nonprofit organization budgets? Like all other types of corporate and business entities\, nonprofits must manage acquisition of funds and use of limited resources\, but with the added heavy responsibility that they exist to support the “public good” while being governed by volunteers. Consequently\, budgets serve an even greater role for nonprofit organizations. \nBudgets help nonprofits use (expend) limited financial resources in a manner that not only advances mission but also recognizes capacity constraints\, supports sustainability\, and promotes continuity. Culture\, management styles\, and assigning budget responsibilities are important elements of proactive working budgeting systems and budget building processes. \nIn this presentation we will discuss actions and tactics you can use to enhance budget building processes including adding an annual budget process assessment\, finding the right time to start the budget building process\, budgeting for revenue and support\, special tactics for budgeting for salaries\, and how decentralizing the budget building process and documenting budget assumptions is key to success. \n  \nLEARNING OBJECTIVES: \n– Assess the Impact of an Annual Budget Process Assessment: Participants will be able to assess how conducting an annual budget process assessment can facilitate change and improve organizational performance. \n– Evaluate Timing Strategies for Budget Building: Attendees will be able to evaluate different timing strategies for initiating the budget building process and predict the potential benefits of even minor adjustments. \n– Apply a Funding-First Approach to Budget Building: Participants will be able to apply a funding-first approach to budget development\, prioritizing revenue and support considerations to enhance funding assessments and align programs\, activities\, and operations with available resources. \n– Analyze Budgeting Tactics and Decentralization Techniques: Attendees will be able to analyze the effectiveness of special budgeting tactics\, including salary budgeting\, decentralization of the budget process\, and documenting budget assumptions\, as key factors for success. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w509-optimizing-the-budget-building-process/
LOCATION:zoom.us/j/99475547957
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/03/MichaelPaul24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240910T130000
DTEND;TZID=America/New_York:20240910T140000
DTSTAMP:20260403T182511
CREATED:20231207T191325Z
LAST-MODIFIED:20240911T141115Z
UID:10000502-1725973200-1725976800@usteducation.org
SUMMARY:Maximize Your Investment and Post-event Potential - Turning Your Content Into Revenue Streams and Member Value
DESCRIPTION:COURSE DESCRIPTION: \nAssociations spend significant resources on annual events to engage members and generate non-dues revenue. Your events are a goldmine for content and sponsorship opportunities\, and by incorporating a digital strategy\, associations can maximize their investment. \nCreating content can be costly and time-consuming for associations. However\, neglecting to provide educational and inspirational content can be risky and lead to declining membership and dwindling revenue. \nWith proper planning\, including identifying early on what to capture\, your annual conference can fill your content calendar while generating non-dues revenue to fund your content throughout the year.\nThis approach enhances member benefits by providing valuable\, continuous content and extends access to non-attendees. \nThis also expands sponsorship opportunities\, offering industry partners richer options beyond simple brand awareness\, and provides them with metrics to accurately measure their success. \n  \nLEARNING OBJECTIVES: \nRecognize content that provides exceptional member value.\nCompare and assess proven non-dues revenue models for their effectiveness before\, during\, and after your event. Design a content calendar filled with engaging content.\nDevelop strategies using content to create FOMO and increase annual attendance. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w483/
LOCATION:https://zoom.us/j/94052549302
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Dan24.png
ORGANIZER;CN="Dan Turnbull":MAILTO:dan.turnbull@workerbee.tv
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240912T110000
DTEND;TZID=America/New_York:20240912T120000
DTSTAMP:20260403T182511
CREATED:20240531T164926Z
LAST-MODIFIED:20240912T175733Z
UID:10000589-1726138800-1726142400@usteducation.org
SUMMARY:Associations - Educating Your Membership on How to Increase the Value of Your Business
DESCRIPTION:COURSE DESCRIPTION: \nAfter successfully helping 2 founders position their businesses for successful exits\, including a sale to Berkshire Hathaway\, Eric Krucke now leads the Business Transitions Practice at Aprio (national business advisory firm). Eric helps founders & family-owned companies build businesses they can sell. The truth is that “a great business to sell\, is also a great business to keep”. \nAssociations will walk away with market insights & a proven approach to educating your membership on how to increase the value of their business. \n  \nLEARNING OBJECTIVES: \nIdentify and Analyze the Top 3 Business and Founder Risks: Participants will be able to identify and analyze the top three business and founder risks that commonly lead to business failures.  \n \nApply a Proven Playbook to Increase Business Value: Attendees will be able to apply a proven playbook designed to enhance the value of any business.\n  \nEvaluate Market Perceptions of Business Valuation: Participants will be able to evaluate how the market perceives business valuation and develop strategies to close the gap between seller and buyer perceptions.  \n \nTo Watch this Webinar on the Media Library CLICK HERE!\n 
URL:https://usteducation.org/event/associations-educating-your-membership-on-how-to-increase-the-value-of-your-business/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/05/Eric24.png
ORGANIZER;CN="Eric Krucke":MAILTO:eric.krucke@aprio.com
LOCATION:https://zoom.us/j/95155704438
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240924T130000
DTEND;TZID=America/New_York:20240924T140000
DTSTAMP:20260403T182511
CREATED:20240821T193143Z
LAST-MODIFIED:20240925T085345Z
UID:10000605-1727182800-1727186400@usteducation.org
SUMMARY:How Open Access Will Affect Your Journal Strategy and Revenue
DESCRIPTION:COURSE DESCRIPTION: \nIn August 2022\, the White House issued a directive that all US taxpayer-funded research must be publicly available by December 31\, 2025. For many associations\, members consider access to the association journals to be one of the top benefits of membership. In addition\, many organizations derive a significant portion of their revenue from journal licensing royalties and subscription fees. \nWho is affected by this directive? What does this mean for organizations that have a journal featuring research that is taxpayer-funded? What does this mean for organizations that generate non-dues revenue from their journals? \nLearn from experienced association executives who have journals where the research that is featured is publicly funded. Hear how their journal strategy is changing as a result of the White House directive and what models they are exploring to support researchers and to continue generating non-dues revenue from their journals. \n  \nLEARNING OBJECTIVES: \nAnalyze the White House directive on open access\, including what it is\, who is affected\, how it impacts associations\, and the timeline for implementation. \nInvestigate the new business models associations are exploring for life post-open access. \nExamine the processes organizations use to develop new member benefits and generate non-dues revenue. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/how-open-access-will-affect-your-journal-strategy-and-revenue/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/W537-4.png
LOCATION:https://usteducation.org/event/how-open-access-will-affect-your-journal-strategy-and-revenue/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240925T130000
DTEND;TZID=America/New_York:20240925T140000
DTSTAMP:20260403T182511
CREATED:20240726T185739Z
LAST-MODIFIED:20240926T114624Z
UID:10000600-1727269200-1727272800@usteducation.org
SUMMARY:VisionCorps’ Journey: Migrating to an Accessible ERP System
DESCRIPTION:COURSE DESCRIPTION: \nThis session dives into the overlooked challenges faced by individuals with low vision when using ERP systems. We will provide an overview of the challenges faced by low vision computer users and the journey that VisionCorps took when making the decision to migrate from Dynamics GP to Dynamics 365 Business Central. Alongside demonstrations of assistive technologies such as screen readers and magnifiers\, we will see how the move to a modern ERP system has provided positive outcomes for users. Join us to learn how accessibility can empower organizations to thrive and what work still needs to be done. \n  \nLEARNING OBJECTIVES: \n– Analyze the Challenges Faced by Individuals with Low Vision in ERP Systems: Participants will be able to analyze the challenges and barriers individuals with low vision encounter when accessing and using modern ERP systems. \n– Develop Strategies for Enhancing ERP Accessibility: Attendees will be able to develop and evaluate strategies and solutions for improving accessibility within ERP platforms\, including practical applications of assistive technologies and customization options. \n– Assess the Outcomes of Accessibility Solutions in ERP Systems: Participants will be able to assess the effectiveness of implemented accessibility solutions in ERP systems and identify areas where further improvements are needed. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/visioncorps-journey-migrating-to-an-accessible-erp-system/
CATEGORIES:B2B/B2G,B2B/B2G IT
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/07/CharlieChuck24.png
ORGANIZER;CN="Charlie Savko":MAILTO:csavko@cargas.com
LOCATION:https://usteducation.org/event/visioncorps-journey-migrating-to-an-accessible-erp-system/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240926T130000
DTEND;TZID=America/New_York:20240926T140000
DTSTAMP:20260403T182511
CREATED:20240826T211149Z
LAST-MODIFIED:20240927T155919Z
UID:10000610-1727355600-1727359200@usteducation.org
SUMMARY:From Constraint to Opportunity: Leveraging Video for Business Growth With Minimal Resources
DESCRIPTION:COURSE DESCRIPTION: \nThis course delves into the transformative landscape of video marketing for businesses\, focusing on the evolution of video production and its impact on engaging modern consumers. Participants will explore the changing dynamics of buyer behavior towards video content and how businesses can adapt to these shifts by creating more accessible and efficient video strategies. \n  \nLEARNING OBJECTIVES: \n  \nAnalyze the changing trends in consumer behavior towards video content and evaluate their implications for business strategies. \nDifferentiate key video types crucial for B2B growth\, including product demos\, customer testimonials\, and explainer videos\, and assess their significance in driving engagement and conversions. \nDevelop strategies to produce compelling video content efficiently\, optimizing impact while effectively managing resources such as time and budget constraints. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/from-constraint-to-opportunity-leveraging-video-for-business-growth-with-minimal-resources-2/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/Peter24.png
ORGANIZER;CN="Peter Matejcek":MAILTO:peter@inhousevideo.com
LOCATION:https://usteducation.org/event/from-constraint-to-opportunity-leveraging-video-for-business-growth-with-minimal-resources-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241003T130000
DTEND;TZID=America/New_York:20241003T140000
DTSTAMP:20260403T182511
CREATED:20240822T194626Z
LAST-MODIFIED:20241004T044546Z
UID:10000608-1727960400-1727964000@usteducation.org
SUMMARY:Supercharge Your Membership Strategy With AI
DESCRIPTION:COURSE DESCRIPTION: \nAre you curious about how AI can transform your membership\, marketing\, and communication strategies but don’t know where to start? Join us for an insightful session designed to demystify advanced AI techniques and guide you through practical AI experiments that you can implement immediately. \nThis webinar is perfect for association leaders and membership professionals eager to harness the power of AI to take their member engagement and organizational effectiveness to the next level. Whether you’re just starting with AI or looking to expand your existing strategies\, this session offers valuable insights and practical tools to help you succeed. \nDon’t miss out on this opportunity to leverage AI for your association’s success. \n  \nLEARNING OBJECTIVES: \n  \nExplore the diverse applications of AI that extend beyond text and image creation\, unlocking new possibilities for enhancing member engagement and support. \nAnalyze the current landscape of Marketing Artificial Intelligence and assess how it can significantly benefit membership organizations and associations like yours. \nIdentify easy-to-use AI tools that you can implement immediately to enhance your membership strategy and drive measurable results. \nDesign and apply actionable AI experiments tailored to streamline your workflow and elevate your association’s processes\, making a real impact from day one. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/supercharge-your-membership-strategy-with-ai/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/Erica24.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
LOCATION:https://usteducation.org/event/supercharge-your-membership-strategy-with-ai/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241008T130000
DTEND;TZID=America/New_York:20241008T140000
DTSTAMP:20260403T182511
CREATED:20240830T185414Z
LAST-MODIFIED:20241009T134208Z
UID:10000615-1728392400-1728396000@usteducation.org
SUMMARY:Unlocking the Power of Effective Data Governance
DESCRIPTION:COURSE DESCRIPTION: \nData governance is a cross-functional management activity that\, at its core\, recognizes data as an asset which is used to achieve strategic and operational goals. In this presentation we will review what data governance is\, why it’s important\, as well as the policies\, roles\, and responsibilities that enable an association of any size to operationalize data governance processes. \n  \nLEARNING OBJECTIVES: \nDefine Data Governance and Its Role: Participants will be able to define data governance and explain its importance as a critical management activity for treating data as a valuable asset. \nExplain the Importance and Benefits of Data Governance: Learn why data governance is essential for achieving strategic and operational goals within an organization. \nOperationalizing Data Governance: Examine the key policies\, roles\, and responsibilities that allow organizations to effectively implement and manage data governance processes. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/unlocking-the-power-of-effective-data-governance/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/Emilio24.png
ORGANIZER;CN="Emilio Arocho":MAILTO:earocho@associationanalytics.com
LOCATION:https://usteducation.org/event/unlocking-the-power-of-effective-data-governance/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241009T130000
DTEND;TZID=America/New_York:20241009T140000
DTSTAMP:20260403T182511
CREATED:20240912T205221Z
LAST-MODIFIED:20241010T175004Z
UID:10000620-1728478800-1728482400@usteducation.org
SUMMARY:Bridging the Gap: Nurturing Student Members as They Transition to the Workforce
DESCRIPTION:COURSE DESCRIPTION: \nAs students prepare to enter the workforce\, associations have a unique opportunity to build lasting relationships and foster loyalty among this next generation of professionals. In this webinar\, we will explore proven strategies to engage student members\, keep them connected to your association\, and seamlessly guide them through the transition from student to professional membership. \nJoin us as we discuss: \n– Tailored engagement tactics for student members\n– Ways to showcase the value of continued membership post-graduation\n– Success stories and case studies from an association that effectively retained student members\n– Practical tools for building long-term member loyalty \nWhether you are looking to grow your student membership or retain those entering the workforce\, this session will provide actionable insights to enhance your membership marketing efforts. \n  \nLEARNING OBJECTIVES: \n– Identify effective strategies for engaging student members and maintaining their involvement post-graduation.\n– Explore best practices for gathering up-to-date information on student members as they transition into their career.\n– Develop actionable tactics to retain student members as they move into professional membership. \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n 
URL:https://usteducation.org/event/bridging-the-gap-nurturing-student-members-as-they-transition-to-the-workforce/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/Ryan24.png
ORGANIZER;CN="Ryan Graham":MAILTO:ryan@propfuel.com
LOCATION:https://usteducation.org/event/bridging-the-gap-nurturing-student-members-as-they-transition-to-the-workforce/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241010T130000
DTEND;TZID=America/New_York:20241010T140000
DTSTAMP:20260403T182511
CREATED:20240731T184530Z
LAST-MODIFIED:20241011T173415Z
UID:10000603-1728565200-1728568800@usteducation.org
SUMMARY:Webinar Wizardry Part 1: Engagement Tools to Keep Your Audience Hooked
DESCRIPTION:COURSE DESCRIPTION: \nStep into the enchanting world of webinars with Webinar Wizardry Part 1: Engagement Tools to Keep Your Audience Hooked. In this first installment of our two-part series on harnessing webinars as a key component of your marketing strategy\, we’ll unlock the secrets to captivating your audience with spellbinding engagement techniques. Prepare to wield your webinar wand and transform passive listeners into active participants with a few well-chosen magical tools! \n  \nLEARNING OBJECTIVES: \n1. Identify key engagement tools that can transform a webinar from mundane to magical\, ensuring high audience interaction.\n2. Demonstrate the effective use of interactive features like polls\, quizzes\, and chat functions to maintain audience interest throughout the webinar.\n3. Design a webinar engagement plan that incorporates interactive elements to keep your audience engaged from start to finish. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/webinar-wizardry-part-1-engagement-tools-to-keep-your-audience-hooked/
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/07/NicoleReilly24-2.png
ORGANIZER;CN="Nicole Crabtree":MAILTO:nicole@ustranscorp.com
LOCATION:https://usteducation.org/event/webinar-wizardry-part-1-engagement-tools-to-keep-your-audience-hooked/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241010T150000
DTEND;TZID=America/New_York:20241010T160000
DTSTAMP:20260403T182511
CREATED:20231205T191635Z
LAST-MODIFIED:20241012T172937Z
UID:10000490-1728572400-1728576000@usteducation.org
SUMMARY:Be a Smart SaaS - Being Strategic About Specialized Systems
DESCRIPTION:COURSE DESCRIPTION: \nWith most associations adopting multiple cloud-based SaaS solutions\, managing all those systems can be a challenge. Don’t pour money down the drain in the form of another monthly fee – make sure you’re getting the most out of your systems. We’ll look at how your organization can be more strategic about selecting\, implementing\, and managing SaaS solutions.\n  \nLEARNING OBJECTIVES: \n– Evaluate and Select the Right SaaS Solution: Participants will be able to evaluate and select the most cost-effective SaaS solution that aligns with their specific needs. \n– Maximize the Value of SaaS Investments: Attendees will be able to optimize their use of SaaS investments to achieve maximum value. \n– Streamline System Operations and Reduce Complexity: Participants will be able to streamline system operations and minimize complexity within their SaaS environments. \n– Enhance System Performance and Optimize Existing Investments: Attendees will be able to enhance system performance and leverage existing investments to achieve better outcomes. \n  \n\n\n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n\n\n 
URL:https://usteducation.org/event/w478-be-a-smart-saas-being-strategic-about-specialized-systems/
LOCATION:https://zoom.us/j/98814625969
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Justin24-3.png
ORGANIZER;CN="Justin Burniske%2C MBA":MAILTO:justin.burniske@meta-dao.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241015T110000
DTEND;TZID=America/New_York:20241015T120000
DTSTAMP:20260403T182511
CREATED:20240917T151330Z
LAST-MODIFIED:20241016T112710Z
UID:10000622-1728990000-1728993600@usteducation.org
SUMMARY:Solving the Employee Turnover Problem
DESCRIPTION:COURSE DESCRIPTION: \nThe costs of employee turnover are staggering\, yet most organizations could dramatically reduce these costs and keep their top talent if they only took some simple\, concrete steps to address the true reasons people leave. In this practical session\, culture expert Jamie Notter will share three specific solutions to this problem—one basic\, one intermediate\, and one advanced—that you can start implementing right away. Learn how to make the right changes in areas like compensation\, people skills\, employee engagement\, and workplace culture\, so you can start creating an organization that your people would never want to leave. \n  \nLEARNING OBJECTIVES: \n– Develop strategies to cover the most basic reasons people leave—money\, technology\, and people skills. \n– Analyze and address the problems that have the biggest impact on employee engagement (and\, therefore\, turnover) \n– Design a culture that drives both employee and organizational success. \n\n\n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n\n\n 
URL:https://usteducation.org/event/solving-the-employee-turnover-problem/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/Jamie24-1.png
ORGANIZER;CN="Jamie Notter":MAILTO:jamie@propelnow.co
LOCATION:https://usteducation.org/event/solving-the-employee-turnover-problem/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241015T130000
DTEND;TZID=America/New_York:20241015T140000
DTSTAMP:20260403T182511
CREATED:20240920T135936Z
LAST-MODIFIED:20241018T183003Z
UID:10000624-1728997200-1729000800@usteducation.org
SUMMARY:AI-Powered Solutions for Improved Website Content Findability: Bringing Your Most Valuable Information to the Forefront
DESCRIPTION:COURSE DESCRIPTION: \nAI search can supercharge content discoverability while also providing data-driven insights. It also greatly reduces the time your site users have to spend to find what they are looking for. \nThis session will include real-world examples of all of this in action and will show you how easy it is to do the same to your website. \n  \nLEARNING OBJECTIVES: \n\n\nExplain how aggregating content from all your third-party disparate systems allows your resources to be more easily discoverable\, increasing user engagement and satisfaction. \n\n\nDemonstrate how AI can provide valuable data about members’ interactions with your site\, helping you better understand user needs and content gaps. \n\n\nIdentify examples of how AI can help optimize the relevance of search results by considering different parameters for ranking various types of content\, ensuring users receive the most pertinent information. \n\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/how-federated-search-and-ai-can-supercharge-your-content/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/AdamJohnny24.png
LOCATION:https://usteducation.org/event/how-federated-search-and-ai-can-supercharge-your-content/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241017T130000
DTEND;TZID=America/New_York:20241017T140000
DTSTAMP:20260403T182511
CREATED:20240401T180259Z
LAST-MODIFIED:20241018T182844Z
UID:10000566-1729170000-1729173600@usteducation.org
SUMMARY:How to Choose the Right System: Identifying\, Articulating\, and Documenting Requirements
DESCRIPTION:COURSE DESCRIPTION: \nWhy are system requirements so important? They are the roadmap to selecting\, developing\, and configuring a system. They help define what the users’ needs are\, how a system should function\, and ensure there is a clear understanding and expectation about the scope of a system. We’ll cover the reasons for identifying and documenting requirements\, what makes up a good requirement\, and how requirements should be used when selecting a system. \n  \nLEARNING OBJECTIVES: \n– Explain the importance of system requirements in the process of selecting a system.\n– Demonstrate how to gather\, document\, and prioritize effective system requirements\n– Determine the appropriate timing for sharing requirements with potential vendors during system selection.\n– Evaluate vendor responses based on how well they meet documented requirements. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/how-to-choose-the-right-system/
LOCATION:https://zoom.us/j/97303862874
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/04/Dave24.png
ORGANIZER;CN="Dave Coriale%2C CAE":MAILTO:DCoriale@delcor.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241022T110000
DTEND;TZID=America/New_York:20241022T120000
DTSTAMP:20260403T182511
CREATED:20240105T192612Z
LAST-MODIFIED:20241023T153028Z
UID:10000518-1729594800-1729598400@usteducation.org
SUMMARY:A New Year\, A New Way of Thinking - Reframing Your Association Business Model in a New Competitive Environment
DESCRIPTION:COURSE DESCRIPTION: \nFor most of human history\, access to information was limited. But in today’s digital age\, the only thing in short supply is the human attention span. Modern economics is driven by how well companies capture and retain the attention of the market. Known as the “Attention Economy\,” consumers are trading their attention as if it were a commodity. So\, how do associations take advantage to earn the attention of their industry and/or profession? By thinking like a media company. Just like Apple\, Netflix\, Disney and other major players capitalize on media consumption and distribution\, associations can also use them to grow engagement\, generate revenue\, and amplify their advantage in this new competitive landscape. \n  \nLEARNING OBJECTIVES: \nReframe Business and Revenue Models for the Attention Economy: Participants will be able to reframe their business and revenue models to effectively compete with various organizations influencing the Attention Economy of their members\, prospective members\, and key stakeholders. \nDevelop and Implement 360 Sponsorship Models: Attendees will be able to develop and implement innovative 360 sponsorship models that utilize existing digital channels and incorporate emerging technologies like AI\, Augmented Reality\, Virtual Reality\, and the Metaverse. \nApply Media Company Strategies to Monetize Content and Brand: Participants will be able to apply media company strategies to consistently control and monetize content and branding across digital media channels\, creating new channels to optimize member engagement\, drive revenue\, and sustain organizational relevance in a competitive environment. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/w494/
LOCATION:https://zoom.us/j/96693610445
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Brian24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241023T110000
DTEND;TZID=America/New_York:20241023T120000
DTSTAMP:20260403T182511
CREATED:20240828T221847Z
LAST-MODIFIED:20241024T130936Z
UID:10000613-1729681200-1729684800@usteducation.org
SUMMARY:The Role of AI in Strategic Planning
DESCRIPTION:COURSE DESCRIPTION: \nIn much the same way that the internet revolutionized how we live and work in the 1990s and 2000s\, and that mobile technologies and cloud computing changed our ways of accessing and using information in the 2010s\, Artificial Intelligence represents a seismic disruption to how we lead our associations. There is a significant opportunity for associations to utilize AI to enhance their strategic planning – to improve performance and impact\, enhance innovation and agility\, and to save time and money – and to do so effectively and ethically. This immersive deep dive into the potential (and limitations) of AI will provide delegates with fresh insights into developing AI-human collaboration capability\, enabling association executives to think critically and use judgement whilst benefiting from all of the benefits of AI and machine learning. \n  \nLEARNING OBJECTIVES: \nDescribe the Dynamics of the Attention Economy \nIdentify the Demands of the Modern Learner \nAnalyze and implement the Key Components of Microlearning \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/the-role-of-ai-in-strategic-planning/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/AndrewElisa24.png
ORGANIZER;CN="Andrew Chamberlain":MAILTO:andrewchamberlain@you-elevated.com
LOCATION:https://usteducation.org/event/the-role-of-ai-in-strategic-planning/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241024T110000
DTEND;TZID=America/New_York:20241024T120000
DTSTAMP:20260403T182511
CREATED:20241009T162538Z
LAST-MODIFIED:20241028T172739Z
UID:10000635-1729767600-1729771200@usteducation.org
SUMMARY:Is Your Website Meeting Member Needs?  Take This 15-Minute Assessment.
DESCRIPTION:COURSE DESCRIPTION: \nYou can’t improve what you don’t measure. In just 15 minutes\, this tool helps you evaluate whether your association’s website aligns with today’s content and engagement standards and is delivering the member value essential for engagement. You will learn how to identify key strengths and areas for improvement to enhance member experience and support your strategic goals. \n  \nLEARNING OBJECTIVES: \nIdentify whether your website meets current content standards to deliver member value \nDiscover key metrics to assess and improve member experience through your website \nEvaluate your website’s performance and set targeted improvement goals \nUnderstand how small\, consistent enhancements can significantly boost member engagement \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/is-your-website-meeting-member-needs-take-this-15-minute-assessment/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Dan24.png
ORGANIZER;CN="Dan Stevens":MAILTO:dan.stevens@talewinddigital.com
LOCATION:https://usteducation.org/event/is-your-website-meeting-member-needs-take-this-15-minute-assessment/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241024T130000
DTEND;TZID=America/New_York:20241024T140000
DTSTAMP:20260403T182511
CREATED:20240912T202614Z
LAST-MODIFIED:20241028T190330Z
UID:10000618-1729774800-1729778400@usteducation.org
SUMMARY:From Strategy to Execution: Ruthlessly Aligning Your Association for Success
DESCRIPTION:COURSE DESCRIPTION: \nSo\, your association has a strategic plan\, now what? As the chief staff officer\, the pressure is on to make it happen (and fast!). This session will equip you with some next steps in making sure your volunteers\, staff\, partners\, and board are in the right place to support your goals and drive your mission forward. \n  \nLEARNING OBJECTIVES: \nDevelop clear goals to enhance the volunteer experience and guide volunteers to serve in the most effective roles. \nAnalyze and organize staff resources to optimize program development and eliminate inefficiencies\, building a lean\, focused team. \nCultivate a future-focused board culture that recognizes and supports the chief staff officer’s role in driving organizational alignment. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/from-strategy-to-execution-ruthlessly-aligning-your-association-for-success/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/Tip24.png
ORGANIZER;CN="Tip Tucker Kendall":MAILTO:tip@ngma.org
LOCATION:https://usteducation.org/event/from-strategy-to-execution-ruthlessly-aligning-your-association-for-success/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241029T130000
DTEND;TZID=America/New_York:20241029T140000
DTSTAMP:20260403T182511
CREATED:20231207T153833Z
LAST-MODIFIED:20241029T211243Z
UID:10000499-1730206800-1730210400@usteducation.org
SUMMARY:Electronic Banking in Business Central:  Setting up ACH and Positive Pay File
DESCRIPTION:COURSE DESCRIPTION: \nPayment security is a necessary function for every company.  We all want to make sure that financial data is secure and accurate when dealing with our banks.  Electronic files help keep banking information secure.  They also reduce errors from incorrect data to check fraud.  During this session\, we will focus on two specific banking features that you can put in place at your individual organization.  ACH files allow you to prepare and send transactional data to your bank to facilitate ACH transactions with your vendors.  Positive pay files help protect your assets from those who would seek to use your checks to steal your funds. \n  \nLEARNING OBJECTIVES: \nAnalyze Electronic Banking Options and Definitions: Participants will be able to analyze various electronic banking options and accurately define key terms. \nExamine Data Definitions and Bank Export/Import Settings: Attendees will be able to examine data definitions and configure bank export/import settings effectively. \nCreate and Process ACH Data Files: Participants will be able to create and efficiently process ACH data files. \nGenerate and Process Positive Pay Files: Attendees will be able to generate and accurately process positive pay files. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/m351-electronic-banking-in-business-central-setting-up-ach-and-positive-pay-file/
LOCATION:https://zoom.us/j/99201718254
CATEGORIES:Accounting,Finance,MICROSOFT DYNAMICS,Payments/PCI Compliance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Dave24.png
ORGANIZER;CN="Dave Wiser":MAILTO:dave@dynamicsnorthwest.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241105T110000
DTEND;TZID=America/New_York:20241105T113000
DTSTAMP:20260403T182511
CREATED:20240731T190634Z
LAST-MODIFIED:20241105T205052Z
UID:10000604-1730804400-1730806200@usteducation.org
SUMMARY:Webinar Wizardry Part 2: Leveraging Your Webinar as a Marketing Tool
DESCRIPTION:COURSE DESCRIPTION: \nContinue your magical journey with Webinar Wizardry Part 2: Leveraging Your Webinar as a Marketing Tool. In this second chapter of our spellbinding series\, you’ll uncover the process of transforming webinars into powerful marketing assets. From conjuring up leads to casting a wider brand presence\, you’ll learn how to weave your webinar content into the fabric of your overall marketing strategy\, ensuring it leaves a lasting impression. \n  \nLEARNING OBJECTIVES: \nEvaluate different strategies for integrating webinars into a comprehensive marketing plan to enhance brand visibility and reach. \nFormulate a follow-up strategy that leverages webinar content to nurture leads and drive conversions. \nCreate a content repurposing plan that extends the life of your webinar by transforming it into various marketing materials\, such as blog posts\, videos\, and social media content. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/webinar-wizardry-part-2-leveraging-your-webinar-as-a-marketing-tool/
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/07/NicoleReilly24-1.png
ORGANIZER;CN="Reilly Moriarty":MAILTO:reilly@ustranscorp.com
LOCATION:https://usteducation.org/event/webinar-wizardry-part-2-leveraging-your-webinar-as-a-marketing-tool/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241105T130000
DTEND;TZID=America/New_York:20241105T140000
DTSTAMP:20260403T182511
CREATED:20240522T175528Z
LAST-MODIFIED:20241113T144151Z
UID:10000584-1730811600-1730815200@usteducation.org
SUMMARY:Technology Trends to Anticipate for 2025
DESCRIPTION:Course Description:  \nWhat upcoming technology trends do you need to plan and budget for in 2025? As an executive you don’t have time to parse through all the hype and scare tactics used to sell different products and services in the technology space. \nWe do. \nAllow us to isolate what trends will realistically impact your organization\, how you can prepare\, and what you can expect to achieve in 2025. We’ll cover: – System trends: Windows 10 EOL – Software trends: Artificial Intelligence and Shadow IT – People trends: Gen Z in the Workplace Join us for the executive-level discussion! \n  \nLearning Objectives: \nIdentify key system trends for 2025\, including the end-of-life (EOL) of Windows 10\, and assess how these changes will impact organizational IT infrastructure. \nEvaluate the emerging software trends\, particularly Artificial Intelligence (AI) and shadow IT\, and understand their potential risks and opportunities for associations. \nAnalyze the workplace dynamics and expectations of Gen Z employees\, preparing organizations to effectively integrate this generation into the workforce. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/technology-trends-to-anticipate-for-2025/
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Budgeting
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Chris24.png
ORGANIZER;CN="Heinan Landa":MAILTO:hlanda@optimalnetworks.com
LOCATION:https://zoom.us/j/94505009941
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241107T110000
DTEND;TZID=America/New_York:20241107T163000
DTSTAMP:20260403T182511
CREATED:20240829T030927Z
LAST-MODIFIED:20241022T185559Z
UID:10000614-1730977200-1730997000@usteducation.org
SUMMARY:Fall Symposium Information
DESCRIPTION:Innovate | Collaborate | Transform \nDate: November 7\, 2024 \nTime: 11:00 AM – 4:30 PM (ET) \nLocation: In-person will be held at Adage Technologies in Chicago\, IL \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Growing Existing Sponsors and Attracting New Sponsors for Your Association \nCourse Description:  \nIn today’s competitive landscape\, associations must continuously seek innovative strategies to grow and diversify their sponsorship base. This dynamic 60-minute session led by corporate sponsorship expert Lori Zoss Kraska\, MBA\, CFRE\, “Growing Existing Sponsors and Attracting New Sponsors for Your Association\,” is designed for presidents and high-level executives of associations looking to enhance their sponsorship programs. Participants will explore advanced techniques for nurturing existing sponsor relationships\, leveraging programs to attract new sponsors\, and aligning sponsorship opportunities with organizational goals. By the end of the session\, attendees will have actionable strategies to boost sponsorship revenue and create lasting partnerships. \n\nLearning Objectives: \n\nDevelop strategies to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nEvaluate the importance of measuring sponsor satisfaction and implement feedback to enhance future collaborations.\nDesign effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nAnalyze what sponsors are looking for and determine how to best connect with them. Assess how to integrate sponsorship opportunities into your association’s strategic plan.\nCustomize sponsorship strategies to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\nConstruct ways to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nUnderstand the importance of measuring sponsor satisfaction and implementing feedback to enhance future collaborations.\nAttract New Sponsors: Devise effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nGain insights into what sponsors are looking for and how to best connect with them. A\nAlign Sponsorship Strategies with Organizational Goals: Analyze how to integrate sponsorship opportunities into your association’s strategic plan.\nUnderstand the significance of customizing sponsorship opportunities to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\n\n\nSpeaker: Lori Zoss Kraska\, MBA\, CFRE\, Founder & CEO\, Growth Owl \n\nSession 2: (12:15-1:15 PM ET) Elevate Your Impact: Three Strategies to Build Association Success \nCourse Description:  \nIn this session\, you will discover three powerful strategies to enhance your data-driven initiatives and meet your members’ needs. We begin with a comprehensive data audit to ensure you’re collecting the right information to support your goals. Next\, we’ll delve into identifying key metrics\, streamlining data collection processes\, and converting raw data into actionable insights that guide strategic decisions. \nThe session then shifts to the importance of creating complementary content. When a specific offering resonates with your members—be it a webinar\, article\, or other resource—we’ll explore ways to expand on that success. This could mean developing a sequel\, targeting a new audience\, or finding innovative ways to repurpose existing content. \nFinally\, we’ll focus on refining and quantifying your value proposition. We’ll help you pinpoint what your association excels at\, what unique value you offer to your members\, and how to measure your success in these areas. You’ll learn how leading associations use data to gain a deep understanding of their members and what matters most to them. \nThis session is essential for forward-thinking association executives. You will leave with the tools and insights needed to fully leverage your data programs and drive your organization to new success levels. \nLearning Objectives: \n\nIdentify key metrics and streamline data collection to inform strategic decisions.\nExplore the possibility and power of complementary content to continue to drive engagement and even revenue.\nClarify and quantify your value proposition.\n\nSpeaker: Merritt Rohlfing\, Senior Marketing Manager\, Association Analytics \n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET)  Supercharge Your Membership: 7 Gears Associations Need to Drive Growth \nCourse Description:  \nIt’s easy to have the “I want to go fast!” mentality when it comes to association growth\, but long term\, sustainable success isn’t about crossing the finish line first. The key is steady progress. While 0 to 60 is exhilarating\, if you don’t shift gears at the right moment\, you could easily crash and burn. Just like a skilled driver should have a strong understanding of how their vehicle operates before hitting the track\, association leaders must have a strong grasp of who their members are\, how to engage them\, and what influences their decisions before they can start to move their organization forward. \nLearning objectives: \n\nAnalyze how data can be harnessed to guide your association’s decisions and maximize performance.\nDesign personalized communications and targeted campaigns to enhance member engagement. Create valuable content to establish industry authority and influence.\nEvaluate member insights to refine strategies and ensure continual improvement.\n\nSpeaker:  Jon Smith\,EVP\, Strategic Partnerships\, Multiview \n\nSession 4: (3:30-4:30 PM ET) Generative AI and Chat GPT: Uses\, Pros\, and Cons for Associations \nCourse Description:  \nAfter an overview of the technology and current offerings\, Dr. Rau highlights the business uses most likely to benefit associations now\, what to stay away from and why\, and what the future may hold. Pros and cons will be highlighted\, including the many risks of this game-changing technology. \nLearning Objectives: \n\nExamine the current and future applications of Generative AI and Chat GPT for associations.\nEvaluate how to assess business value across various association processes efficiently.\nIdentify the advantages of applying Generative AI technology to streamline workflows.\nAnalyze potential risks and challenges to keep your association ahead of the curve.\n\nSpeaker: Lisa Rau\, PhD\, Founder\, Fionta \n  \n\nOur sessions will be led by thought leaders and subject-matter experts who have significantly contributed to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration\, and Transformation.
URL:https://usteducation.org/event/fall-symposium-information-2/
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/Website-Graphics-2024-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241107T110000
DTEND;TZID=America/New_York:20241107T163000
DTSTAMP:20260403T182511
CREATED:20240904T201252Z
LAST-MODIFIED:20241022T185710Z
UID:10000616-1730977200-1730997000@usteducation.org
SUMMARY:Fall Symposium: In-person Registration
DESCRIPTION:Innovate | Collaborate | Transform \nDate: November 7\, 2024 \nTime: 11:00 AM – 4:30 PM (ET) \nLocation: In-person will be held at Adage Technologies in Chicago\, IL \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Growing Existing Sponsors and Attracting New Sponsors for Your Association \nCourse Description:  \nIn today’s competitive landscape\, associations must continuously seek innovative strategies to grow and diversify their sponsorship base. This dynamic 60-minute session led by corporate sponsorship expert Lori Zoss Kraska\, MBA\, CFRE\, “Growing Existing Sponsors and Attracting New Sponsors for Your Association\,” is designed for presidents and high-level executives of associations looking to enhance their sponsorship programs. Participants will explore advanced techniques for nurturing existing sponsor relationships\, leveraging programs to attract new sponsors\, and aligning sponsorship opportunities with organizational goals. By the end of the session\, attendees will have actionable strategies to boost sponsorship revenue and create lasting partnerships. \n\nLearning Objectives: \n\nDevelop strategies to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nEvaluate the importance of measuring sponsor satisfaction and implement feedback to enhance future collaborations.\nDesign effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nAnalyze what sponsors are looking for and determine how to best connect with them. Assess how to integrate sponsorship opportunities into your association’s strategic plan.\nCustomize sponsorship strategies to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\nConstruct ways to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nUnderstand the importance of measuring sponsor satisfaction and implementing feedback to enhance future collaborations.\nAttract New Sponsors: Devise effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nGain insights into what sponsors are looking for and how to best connect with them. A\nAlign Sponsorship Strategies with Organizational Goals: Analyze how to integrate sponsorship opportunities into your association’s strategic plan.\nUnderstand the significance of customizing sponsorship opportunities to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\n\n\nSpeaker: Lori Zoss Kraska\, MBA\, CFRE\, Founder & CEO\, Growth Owl \nCAE: Business Development\nNASBA: Specialized Knowledge\n\nSession 2: (12:15-1:15 PM ET) Elevate Your Impact: Three Strategies to Build Association Success \nCourse Description:  \nIn this session\, you will discover three powerful strategies to enhance your data-driven initiatives and meet your members’ needs. We begin with a comprehensive data audit to ensure you’re collecting the right information to support your goals. Next\, we’ll delve into identifying key metrics\, streamlining data collection processes\, and converting raw data into actionable insights that guide strategic decisions. \nThe session then shifts to the importance of creating complementary content. When a specific offering resonates with your members—be it a webinar\, article\, or other resource—we’ll explore ways to expand on that success. This could mean developing a sequel\, targeting a new audience\, or finding innovative ways to repurpose existing content. \nFinally\, we’ll focus on refining and quantifying your value proposition. We’ll help you pinpoint what your association excels at\, what unique value you offer to your members\, and how to measure your success in these areas. You’ll learn how leading associations use data to gain a deep understanding of their members and what matters most to them. \nThis session is essential for forward-thinking association executives. You will leave with the tools and insights needed to fully leverage your data programs and drive your organization to new success levels. \nLearning Objectives: \n\nIdentify key metrics and streamline data collection to inform strategic decisions.\nExplore the possibility and power of complementary content to continue to drive engagement and even revenue.\nClarify and quantify your value proposition.\n\nSpeaker: Merritt Rohlfing\, Senior Marketing Manager\, Association Analytics \n\nAE: Organizational Strategy\n\n\nNASBA: Business Management & Organization\n\n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET) Supercharge Your Membership: 7 Gears Associations Need to Drive Growth \nCourse Description:  \nIt’s easy to have the “I want to go fast!” mentality when it comes to association growth\, but long term\, sustainable success isn’t about crossing the finish line first. The key is steady progress. While 0 to 60 is exhilarating\, if you don’t shift gears at the right moment\, you could easily crash and burn. Just like a skilled driver should have a strong understanding of how their vehicle operates before hitting the track\, association leaders must have a strong grasp of who their members are\, how to engage them\, and what influences their decisions before they can start to move their organization forward. \nLearning objectives: \n\nAnalyze how data can be harnessed to guide your association’s decisions and maximize performance.\nDesign personalized communications and targeted campaigns to enhance member engagement. Create valuable content to establish industry authority and influence.\nEvaluate member insights to refine strategies and ensure continual improvement.\n\nSpeaker:  Jon Smith\,EVP\, Strategic Partnerships\, Multiview \n\nCAE:Marketing & Communications\n\n\nNASBA: Communications & Marketing\n\n\nSession 4: (3:30-4:30 PM ET) Generative AI and Chat GPT: Uses\, Pros\, and Cons for Associations \nCourse Description:  \nAfter an overview of the technology and current offerings\, Dr. Rau highlights the business uses most likely to benefit associations now\, what to stay away from and why\, and what the future may hold. Pros and cons will be highlighted\, including the many risks of this game-changing technology. \nLearning Objectives: \n\nExamine the current and future applications of Generative AI and Chat GPT for associations.\nEvaluate how to assess business value across various association processes efficiently.\nIdentify the advantages of applying Generative AI technology to streamline workflows.\nAnalyze potential risks and challenges to keep your association ahead of the curve.\n\nSpeaker: Lisa Rau\, PhD\, Founder\, Fionta \n\nCAE: Operations\n\n\nNASBA: Information Technology\n\n\nOur sessions will be led by thought leaders and subject-matter experts who have significantly contributed to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration\, and Transformation.
URL:https://usteducation.org/event/fall-symposium-in-person-registration-2/
LOCATION:Adage Technologies 10 S Riverside Plaza STE 1500\, Chicago\, IL 60606\, 10 S Riverside Plaza STE 1500\, Chicago\, IL\, 60606\, United States
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Marketing/Member Engagement,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/4-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241107T110000
DTEND;TZID=America/New_York:20241107T163000
DTSTAMP:20260403T182511
CREATED:20240904T202530Z
LAST-MODIFIED:20241022T185344Z
UID:10000617-1730977200-1730997000@usteducation.org
SUMMARY:Fall Symposium: Virtual Registration
DESCRIPTION:Innovate | Collaborate | Transform \nDate: November 7\, 2024 \nTime: 11:00 AM – 4:30 PM (ET) \nLocation: In-person will be held at Adage Technologies in Chicago\, IL \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Growing Existing Sponsors and Attracting New Sponsors for Your Association \nCourse Description:  \nIn today’s competitive landscape\, associations must continuously seek innovative strategies to grow and diversify their sponsorship base. This dynamic 60-minute session led by corporate sponsorship expert Lori Zoss Kraska\, MBA\, CFRE\, “Growing Existing Sponsors and Attracting New Sponsors for Your Association\,” is designed for presidents and high-level executives of associations looking to enhance their sponsorship programs. Participants will explore advanced techniques for nurturing existing sponsor relationships\, leveraging programs to attract new sponsors\, and aligning sponsorship opportunities with organizational goals. By the end of the session\, attendees will have actionable strategies to boost sponsorship revenue and create lasting partnerships. \n\nLearning Objectives: \n\nDevelop strategies to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nEvaluate the importance of measuring sponsor satisfaction and implement feedback to enhance future collaborations.\nDesign effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nAnalyze what sponsors are looking for and determine how to best connect with them. Assess how to integrate sponsorship opportunities into your association’s strategic plan.\nCustomize sponsorship strategies to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\nConstruct ways to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nUnderstand the importance of measuring sponsor satisfaction and implementing feedback to enhance future collaborations.\nAttract New Sponsors: Devise effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nGain insights into what sponsors are looking for and how to best connect with them. A\nAlign Sponsorship Strategies with Organizational Goals: Analyze how to integrate sponsorship opportunities into your association’s strategic plan.\nUnderstand the significance of customizing sponsorship opportunities to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\n\n\nSpeaker: Lori Zoss Kraska\, MBA\, CFRE\, Founder & CEO\, Growth Owl \nCAE: Business Development\nNASBA: Specialized Knowledge\n\nSession 2: (12:15-1:15 PM ET) Elevate Your Impact: Three Strategies to Build Association Success \nCourse Description:  \nIn this session\, you will discover three powerful strategies to enhance your data-driven initiatives and meet your members’ needs. We begin with a comprehensive data audit to ensure you’re collecting the right information to support your goals. Next\, we’ll delve into identifying key metrics\, streamlining data collection processes\, and converting raw data into actionable insights that guide strategic decisions. \nThe session then shifts to the importance of creating complementary content. When a specific offering resonates with your members—be it a webinar\, article\, or other resource—we’ll explore ways to expand on that success. This could mean developing a sequel\, targeting a new audience\, or finding innovative ways to repurpose existing content. \nFinally\, we’ll focus on refining and quantifying your value proposition. We’ll help you pinpoint what your association excels at\, what unique value you offer to your members\, and how to measure your success in these areas. You’ll learn how leading associations use data to gain a deep understanding of their members and what matters most to them. \nThis session is essential for forward-thinking association executives. You will leave with the tools and insights needed to fully leverage your data programs and drive your organization to new success levels. \nLearning Objectives: \n\nIdentify key metrics and streamline data collection to inform strategic decisions.\nExplore the possibility and power of complementary content to continue to drive engagement and even revenue.\nClarify and quantify your value proposition.\n\nSpeaker: Merritt Rohlfing\, Senior Marketing Manager\, Association Analytics \n\nAE: Organizational Strategy\n\n\nNASBA: Business Management & Organization\n\n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET) Supercharge Your Membership: 7 Gears Associations Need to Drive Growth \nCourse Description:  \nIt’s easy to have the “I want to go fast!” mentality when it comes to association growth\, but long term\, sustainable success isn’t about crossing the finish line first. The key is steady progress. While 0 to 60 is exhilarating\, if you don’t shift gears at the right moment\, you could easily crash and burn. Just like a skilled driver should have a strong understanding of how their vehicle operates before hitting the track\, association leaders must have a strong grasp of who their members are\, how to engage them\, and what influences their decisions before they can start to move their organization forward. \nLearning objectives: \n\nAnalyze how data can be harnessed to guide your association’s decisions and maximize performance.\nDesign personalized communications and targeted campaigns to enhance member engagement. Create valuable content to establish industry authority and influence.\nEvaluate member insights to refine strategies and ensure continual improvement.\n\nSpeaker:  Jon Smith\,EVP\, Strategic Partnerships\, Multiview \n\nCAE:Marketing & Communications\n\n\nNASBA: Communications & Marketing\n\n\nSession 4: (3:30-4:30 PM ET) Generative AI and Chat GPT: Uses\, Pros\, and Cons for Associations \nCourse Description:  \nAfter an overview of the technology and current offerings\, Dr. Rau highlights the business uses most likely to benefit associations now\, what to stay away from and why\, and what the future may hold. Pros and cons will be highlighted\, including the many risks of this game-changing technology. \nLearning Objectives: \n\nExamine the current and future applications of Generative AI and Chat GPT for associations.\nEvaluate how to assess business value across various association processes efficiently.\nIdentify the advantages of applying Generative AI technology to streamline workflows.\nAnalyze potential risks and challenges to keep your association ahead of the curve.\n\nSpeaker: Lisa Rau\, PhD\, Founder\, Fionta \n\nCAE: Operations\n\n\nNASBA: Information Technology\n\n\nOur sessions will be led by thought leaders and subject-matter experts who have significantly contributed to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration\, and Transformation.
URL:https://usteducation.org/event/fall-symposium-virtual-registration-2/
LOCATION:zoom.us/j/99582929687
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Marketing/Member Engagement,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241112T110000
DTEND;TZID=America/New_York:20241112T120000
DTSTAMP:20260403T182511
CREATED:20240917T180621Z
LAST-MODIFIED:20241113T143722Z
UID:10000623-1731409200-1731412800@usteducation.org
SUMMARY:Mastering Memory for Professional Success & Peak Performance
DESCRIPTION:COURSE DESCRIPTION: \nIn this fun & interactive program\, U.S. Memory Champion\, Chester Santos – “The International Man of Memory” will help you to develop life changing memory skills that you can immediately apply to better retaining and recalling valuable information from conference sessions\, training classes\, and other professional development activities. You’ll also learn how to become a master at remembering names to get more out of the wonderful experience of networking at business events. In addition\, you’ll find out how to leverage how human memory works to make your company’s messaging and event programming more memorable. \n  \nLEARNING OBJECTIVES: \nMaster the fundamental principles for developing powerful memory skills to enhance productivity & increase ROI from training and development efforts \nLearn to better remember names to get more out of networking at conferences/meetings and improve professional & personal relationships \nBecome a more effective and persuasive speaker by learning to give presentations without notes \nLearn why neuroscientists insist that broadening your “knowledge base” is the key to creativity and innovation \nLeverage how human memory works to make your company’s messaging and event programming more “memorable” \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/mastering-memory-for-professional-success-peak-performance/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/Chester24-1.png
ORGANIZER;CN="Chester Santos":MAILTO:chester@chestersantos.com
LOCATION:https://usteducation.org/event/mastering-memory-for-professional-success-peak-performance/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241113T110000
DTEND;TZID=America/New_York:20241113T120000
DTSTAMP:20260403T182511
CREATED:20241004T121446Z
LAST-MODIFIED:20241114T180455Z
UID:10000629-1731495600-1731499200@usteducation.org
SUMMARY:Analysis That Moves the Needle
DESCRIPTION:COURSE DESCRIPTION: \nIn today’s business landscape\, data-informed decision-making has become the cornerstone of success. For association executives\, leveraging the right analyses can make all the difference in achieving strategic objectives and driving operational improvements. In this session we’ll discuss the top 5 analyses to cut to focus on for maximum results. \nIn this session we’ll dive into:\n• Churn Analysis\n• Engagement Scoring\n• Program Performance Analysis\n• Predictive Analytics\n• Member Satisfaction \nWe will identify the critical data points and the best ways to execute these analyses and interpret results\, using examples from associations like yours. \nThis will help make data work for you. Arm yourself with the knowledge and confidence to transform your association through analysis that truly moves the needle. \n  \nLEARNING OBJECTIVES: \nAnalyze data to measure and improve operational performance across key areas like churn\, engagement\, and program effectiveness. \nOptimize resources by identifying the most impactful analyses for strategic decisions and operational improvement. \nApply a top-down approach\, working down from organizational strategy to departmental tactics\, to achieve maximum results. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n 
URL:https://usteducation.org/event/analysis-that-moves-the-needle/
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/Bill24-1.png
LOCATION:https://usteducation.org/event/analysis-that-moves-the-needle/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241113T130000
DTEND;TZID=America/New_York:20241113T140000
DTSTAMP:20260403T182511
CREATED:20240828T213612Z
LAST-MODIFIED:20241114T155722Z
UID:10000611-1731502800-1731506400@usteducation.org
SUMMARY:Association “Era”: What Taylor Swift Can Teach Us About Engagement
DESCRIPTION:COURSE DESCRIPTION: \nTaylor Swift is an international sensation. Her talent and following have propelled her into the spotlight\, and she honors her loyal and new fans with opportunities to engage at every level. So\, how can associations translate The Eras Tour buzz and hype into successful engagement strategies for membership organizations? We’ll outline the tactics Taylor Swift used to create a welcoming environment across platforms to everyone from her fans to the moms of her fans\, to engage them pre- and post-concert and how associations can adopt these strategies into a portfolio of engagement solutions throughout the year. Come ready to engage and learn some quick-win concepts you can implement at your own organization. \n  \nLEARNING OBJECTIVES: \nUnderstand the Key Engagement Tactics: Participants will be able to identify and explain the primary strategies Taylor Swift used to create a highly engaging and welcoming environment across multiple platforms during The Eras Tour. \nTranslate Celebrity Engagement Strategies to Membership Organizations: Attendees will learn how to adapt and apply Taylor Swift’s engagement tactics to enhance member engagement in their own organizations throughout the year. \nCreate Memorable Member Experiences: Attendees will explore creative ways to build community and foster loyalty among members\, to drive continuous engagement. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/association-era-what-taylor-swift-can-teach-us-about-engagement/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/NikkiNicolette24-3.png
ORGANIZER;CN="Nikki Golden%2C CAE":MAILTO:ngolden@associationlaboratory.com
LOCATION:https://usteducation.org/event/association-era-what-taylor-swift-can-teach-us-about-engagement/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241114T110000
DTEND;TZID=America/New_York:20241114T120000
DTSTAMP:20260403T182511
CREATED:20240924T055231Z
LAST-MODIFIED:20241115T134252Z
UID:10000627-1731582000-1731585600@usteducation.org
SUMMARY:The Joyful Leadership Revolution: 6 Components for Building a Successful\, Happy Workplace
DESCRIPTION:COURSE DESCRIPTION: \n“The Joyful Leadership Revolution” is an engaging 1-hour virtual webinar designed for busy leaders who want to infuse more positivity and effectiveness into their leadership style. \nThis concise yet impactful session introduces participants to the six key elements that form the foundation of joyful leadership: Principles/Purpose/Potential\, Process\, Presence\, People\, Perspective\, and Play. \nIn this fast-paced hour\, we’ll explore: \n– How aligning your values\, mission\, and vision can drive purposeful leadership\n– The balance between efficient processes and meaningful presence\n– Strategies for connecting with people while maintaining a positive perspective\n– The power of incorporating play to boost creativity and team morale \nParticipants will gain: \n– A quick overview of the 6 Components of Joyful Leadership\n– Practical tips for implementing these components in their daily leadership practice\n– Insights into creating a more positive and engaging work environment\n– Ideas for quick wins to immediately enhance their leadership approach \nThis webinar benefits leaders by providing a fresh perspective on leadership\, offering easy-to-implement strategies that can lead to increased team engagement and productivity. It’s perfect for both experienced and emerging leaders looking to make a positive impact in today’s fast-paced business world. \nJoin us for an hour that could transform your approach to leadership and help you foster a more joyful\, purpose-driven team dynamic. \n  \nLEARNING OBJECTIVES: \nBy the end of this 1-hour webinar\, participants will be able to: \nIdentify the 6 Components of Joyful Leadership and understand their significance in creating a positive leadership approach. \nRecognize how Principles/Purpose/Potential form the foundation of joyful leadership. \nExplain the importance of balancing Process\, Presence\, and People in day-to-day leadership activities. \nExplain the role of Perspective and Play in fostering a positive work environment. \nIdentify at least one actionable step to incorporate each component into their leadership practice. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/the-joyful-leadership-revolution-6-components-for-building-a-successful-happy-workplace/
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/Marissa24.png
ORGANIZER;CN="Marissa Levin":MAILTO:Marissa@MarissaInternational.com
LOCATION:https://usteducation.org/event/the-joyful-leadership-revolution-6-components-for-building-a-successful-happy-workplace/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241114T130000
DTEND;TZID=America/New_York:20241114T133000
DTSTAMP:20260403T182511
CREATED:20240411T163300Z
LAST-MODIFIED:20241115T142155Z
UID:10000574-1731589200-1731591000@usteducation.org
SUMMARY:Part 2/2: “The Power of Connection: "Handling Difficult Conversations Effectively"
DESCRIPTION:COURSE DESCRIPTION: \nIn a world driven by relationships\, the ability to engage authentically and meaningfully with others is a fundamental asset. \nThis session delves into the art and science of conversation\, offering participants a transformative journey toward becoming adept conversationalists. The course focuses on honing active listening skills\, fostering empathy\, and mastering the dynamics of engaging dialogue. \n  \nLEARNING OBJECTIVES: \nNavigating Challenging Conversations: Strategies for handling sensitive topics\, conflicts\, and diverse viewpoints gracefully. \nElevating Communication Skills: Refining verbal and non-verbal communication to convey clarity\, empathy\, and understanding. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n 
URL:https://usteducation.org/event/part-2-2-the-power-of-connection-navigating-complex-dialogues-with-skill/
LOCATION:zoom.us/j/99033609240
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Culture/Communication,Marketing,Marketing,Marketing/Member Engagement,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/04/Kate24-2.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
END:VCALENDAR