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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221019T150000
DTEND;TZID=America/New_York:20221019T163000
DTSTAMP:20260403T134112
CREATED:20220901T185909Z
LAST-MODIFIED:20231013T165353Z
UID:10000177-1666191600-1666197000@usteducation.org
SUMMARY:Application Connection Tools: How to Use iPass Effectively
DESCRIPTION:COURSE DESCRIPTION: \nA new approach to connecting applications such as AMS platforms and fundraising tools\, an integration platform as a service—or iPaaS—could cut down on the need for customization while simplifying integration. Here’s why it’s trending among association IT pros.  \nIf your association has been leaning on custom integrations that feel costly and difficult to manage\, know that with a little digital glue\, you might be able to connect all your disparate apps—social networks\, email providers\, and online communities—together. \nThe concept is called iPaaS\, or integration platform as a service\, and it’s a growing trend that is finding new interest among associations. It simplifies integration among different types of tools by streamlining the connection of application programming interfaces (APIs)—essentially\, interfaces that allow different tools and their data to connect with one another—utilizing a low-code or no-code interface. \niPaaS could help solve a problem for associations: It could make a best-in-breed approach feel as tightly integrated as an all-in-one solution. And that could change associations’ relationship with their technology stacks significantly. \n  \nLEARNING OBJECTIVES: \n\nLearn best-in-breed approach for an all-in-one solution\nLearn a new approach to connecting applications such as AMS platforms and fundraising tools\nLearn how you can cut down on the need for customization while simplifying integration\nLearn to better understand potential opportunities to standardize how iPaaS tools are used by associations\n\n 
URL:https://usteducation.org/event/application-connection-tools-how-to-use-ipass-effectively/
LOCATION:https://zoom.us/j/94022211544
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/RECENT-websiteemail-Graphics-1200X600-px-5.png
ORGANIZER;CN="Ben Muscolino":MAILTO:ben@amsgeek.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221019T130000
DTEND;TZID=America/New_York:20221019T143000
DTSTAMP:20260403T134112
CREATED:20220804T164452Z
LAST-MODIFIED:20231013T175009Z
UID:10000146-1666184400-1666189800@usteducation.org
SUMMARY:Supercharging your Workforce Development initiatives with a Docuseries
DESCRIPTION:COURSE DESCRIPTION: \nThe Society of Mining\, Metallurgy and Exploration (SME) is similar to many associations.  Successful and making a difference in their industry.  \nBut that was not enough for SME.  In a tight hiring market\, they knew that they needed to spread the word on how impactful their industry is\, and to attract young people into their industry – to discover the amazing career opportunities and diverse opportunities available.  SME and WorkerBee.TV will share how the association leaned into a Docuseries model titled “Jobs of Tomorrow” that will be launching in Q4 of 2022.  \n  \nLEARNING OBJECTIVES: \n\nLearn why a docuseries model can create content for members and for future members\nLearn how a docuseries is becoming an exciting format to leverage wide distribution\nLearn how this program can be self-funded\nLearn how a docuseries can support your DEI and Workforce Development initiatives
URL:https://usteducation.org/event/supercharging-your-workforce-development-initiatives-with-a-docuseries/
LOCATION:https://zoom.us/j/94206268184
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/RECENT-websiteemail-Graphics-1200X600-px-4.png
ORGANIZER;CN="Dan Stevens":MAILTO:dan.stevens@talewinddigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221018T130000
DTEND;TZID=America/New_York:20221018T140000
DTSTAMP:20260403T134112
CREATED:20220914T162038Z
LAST-MODIFIED:20231013T172155Z
UID:10000194-1666098000-1666101600@usteducation.org
SUMMARY:Impact CEO: How to Develop a Relationship With Your Board
DESCRIPTION:COURSE DESCRIPTION: \nWhat do CEOs really think about their board chair relationship and its organizational impact? Research findings indicate that positive reciprocal relationships between CEOs and their board chair can result in organizational accomplishments and sustainability\, while negative relationships can hinder performance and can compromise the sustainability of their organizations. Gain insights from fellow CEOs on how to cultivate positive and reciprocal board chair relationships. \n  \nLEARNING OBJECTIVES: \n\nLearn what CEOs really think about their board chair relationship and its organizational impact\nHear about how positive reciprocal relationships between CEOs and their board chair can result in organizational accomplishments and sustainability\, while negative relationships can hinder performance and can compromise the sustainability of their organizations.\nGain insights from fellow CEOs on how to cultivate positive and reciprocal board chair relationships.
URL:https://usteducation.org/event/impact-ceo-how-to-develop-a-relationship-with-your-board/
LOCATION:https://zoom.us/j/95989390612
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/RECENT-websiteemail-Graphics-1200X600-px-19.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221018T110000
DTEND;TZID=America/New_York:20221018T123000
DTSTAMP:20260403T134112
CREATED:20220804T164230Z
LAST-MODIFIED:20231013T163851Z
UID:10000145-1666090800-1666096200@usteducation.org
SUMMARY:Demistifying AI: Learn Insider Tips for Your Association
DESCRIPTION:Is the term “AI” daunting and elusive? Are you thinking about implementing AI but have no idea where to start? In this session\, we will demystify the idea of AI and talk about practical applications of AI technology that you can begin experimenting with at your association today. \n  \nLearning Objectives\n \n\n\n\n\nInexpensive AI tools you can begin using right now to optimize your association’s marketing and personalization strategy.\nHow to use AI to enhance your processes and make workflows less time consuming.\nHow to embark upon easy AI and automation experiments.
URL:https://usteducation.org/event/demistifying-ai-learn-insider-tips-for-your-association/
LOCATION:https://zoom.us/j/93248336312
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/02/Erica-1-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221013T130000
DTEND;TZID=America/New_York:20221013T143000
DTSTAMP:20260403T134112
CREATED:20220804T162915Z
LAST-MODIFIED:20220914T152534Z
UID:10000142-1665666000-1665671400@usteducation.org
SUMMARY:W279: Difficult Financial and Budget Communications with Nonprofit Boards
DESCRIPTION:COURSE DESCRIPTION: \nNonprofit organizations are confronted with managing during continuing uncertain times where the path forward can and will most likely change quickly. These conditions naturally cause feelings of unease and hesitancy. Strong financial and budget communication practices and protocols are essential for management to effectively lead and be innovative during challenging times. We will discuss tactics for communicating difficult budget issues to your Board. \n  \nLEARNING OBJECTIVES: \n\nWe will discuss three tactics for communicating budget issues with your Board.  \nLearn how to incorporate multi-year budgets and associated key assumptions driving those multi-year budgets and forecasts into essential management and messaging practices.  \nWe will explore how organizations should assess purpose and impact of Board designated funds and consider alternatives.  \nWe will conclude with a discussion on why nonprofits need to strive to make a profit and how best to communicate planning related to this sensitive tactic.  \n\n 
URL:https://usteducation.org/event/w279-difficult-financial-and-budget-communications-with-nonprofit-boards/
LOCATION:https://zoom.us/j/92219129373
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/W278WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221013T110000
DTEND;TZID=America/New_York:20221013T120000
DTSTAMP:20260403T134112
CREATED:20220804T163305Z
LAST-MODIFIED:20221011T134351Z
UID:10000143-1665658800-1665662400@usteducation.org
SUMMARY:W293: Communicate with Your Members (and Prospective Ones Too!) via a Feedback Loop.
DESCRIPTION:Boardroom Audience Disorder (BAD).  We’ve all experienced it — those around the conference room table know just what is needed and how “it” should get done.  This is certainly part of the equation!  Listening directly to your constituents matters too however and combining this feedback with your own institutional knowledge is a win-win strategy.  Even more\, what if there is a failing member experience that isn’t on your radar?  Join us to discuss these concepts\, solution suggestions\, and more and earn a coveted “we listen” reputation.\n\n \n\n\n\n\nLEARNING OBJECTIVES\n \n\n\nLearn the importance of listening to your audience\, especially via in-time feedback of their experiences with your organization.\nLearn how to meld feedback into your organization’s governance\, improving the member experience (and retention!)\nLearn ‘asking for feedback’ tips to ensure you’re asking the right things at the right time!
URL:https://usteducation.org/event/w293-website-content-shouldnt-be-boring-learn-how-video-testimonials-and-content-visualizations-can-sharpen-your-message-and-elevate-your-brand/
LOCATION:https://zoom.us/j/93664872098
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/W293WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221012T130000
DTEND;TZID=America/New_York:20221012T143000
DTSTAMP:20260403T134112
CREATED:20220804T162631Z
LAST-MODIFIED:20231013T171117Z
UID:10000141-1665579600-1665585000@usteducation.org
SUMMARY:How to Reduce Cyber Risk: 7 Ways to Reduce Risk
DESCRIPTION:COURSE DESCRIPTION: \nAccording to Verizon’s 2021 Data Breach Investigations Report (DBIR)\, 93 percent of breaches involving companies with <1\,000 employees were financially motivated. To reduce the risk of becoming another breach statistic\, we discuss a list of cybersecurity best practices to implement for your organization. \n  \nLEARNING OBJECTIVES: \n\nLearn the best practices surrounding cybersecurity and the importance of a strong culture.\nLearn how to identify the importance of a robust\, formal security framework and prioritize managing third-party risks.\nLearn the value of Security Awareness training and developing a secure incident response plan.\n\n 
URL:https://usteducation.org/event/how-to-reduce-cyber-risk-7-ways-to-reduce-risk/
LOCATION:https://zoom.us/j/97942894371
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/RECENT-websiteemail-Graphics-1200X600-px-9-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221011T150000
DTEND;TZID=America/New_York:20221011T160000
DTSTAMP:20260403T134112
CREATED:20220913T173828Z
LAST-MODIFIED:20231013T165850Z
UID:10000191-1665500400-1665504000@usteducation.org
SUMMARY:Volunteer Management Best Practices: 6 Key Tips
DESCRIPTION:COURSE DESCRIPTION: \nGet real world examples of successful programs to manage volunteers from a number of associations of varying sizes\, types\, and budgets. By examining case studies\, we will highlight best practices for recruiting new volunteers\, managing your volunteer structure\, addressing volunteer burnout\, and ensuring that your program is best designed to work within your volunteers’ busy lives. Leave with practical ideas for improving your association’s volunteer program along with new perspectives on volunteerism.  \n  \nLEARNING OBJECTIVES: \n\nLearn real world examples of successful programs to manage volunteers from a number of associations of varying sizes\, types\, and budgets.\nLearn best practices for recruiting new volunteers\, managing your volunteer structure\, addressing volunteer burnout\, and ensuring that your program is best designed to work within your volunteers’ busy lives.\nLearn practical ideas for improving your association’s volunteer program along with new perspectives on volunteerism. 
URL:https://usteducation.org/event/volunteer-management-best-practices-6-key-tips/
LOCATION:https://zoom.us/j/97282361517
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/RECENT-websiteemail-Graphics-1200X600-px-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221011T110000
DTEND;TZID=America/New_York:20221011T123000
DTSTAMP:20260403T134112
CREATED:20220908T130950Z
LAST-MODIFIED:20231013T174527Z
UID:10000182-1665486000-1665491400@usteducation.org
SUMMARY:Why You Should Build an Online Community for Your Association
DESCRIPTION:COURSE DESCRIPTION: \nOnline communities are tremendous wellsprings of innovation. They give every association an always-accessible presence\, moving ahead of magazines or newsletters as the most valued member benefit.  When your online community fosters a genuine sense of belonging\, it becomes core to your members’ professional identity.  Association members are emerging from the pandemic with a significantly higher level of technical proficiency\, giving membership-based organizations the opportunity to reassess and reimagine how online community can become a predictable core growth engine. \n  \nLEARNING OBJECTIVES: \n\nLearn techniques to foster a spirit of generosity within your online community.\nLearn options to transform mentorship in your industry.\nLearn how to create year-round engagement opportunities for your exhibitors and partners.\n\n 
URL:https://usteducation.org/event/why-you-should-build-an-online-community-for-your-association/
LOCATION:https://zoom.us/j/95225672596
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/RECENT-websiteemail-Graphics-1200X600-px-6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221006T110000
DTEND;TZID=America/New_York:20221006T123000
DTSTAMP:20260403T134112
CREATED:20220804T161053Z
LAST-MODIFIED:20240531T205822Z
UID:10000138-1665054000-1665059400@usteducation.org
SUMMARY:Innovative Ideas for Company Growth | Tips For Leaders
DESCRIPTION:View Recorded Webinar \nListen to the Podcast \nLet David Braun\, CEO and founder of Capstone Strategic\, a leading M&A advisory firm and author of Successful Acquisitions: A Proven Plan for Strategic Growth\, guide you through the five growth options so you can find the best fit for your business. With more than 25 years of leading successful acquisitions\, his real-world examples and depth of knowledge regarding the entire M&A process will help you as a company leader unlock the untapped potential in your organization and avoid the pitfall of overlooking opportunities. \n  \n\n\n\n\nLEARNING OBJECTIVES\n \n\n\nDescribe the current state of the M&A market using relevant statistics and indicators\nDefine the five growth options for your company\nExplain why external growth (acquisitions\, joint ventures\, etc.) may be the best option for your company
URL:https://usteducation.org/event/innovative-ideas-for-company-growth-tips-for-leaders/
LOCATION:https://zoom.us/j/93722382665
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Growth/Sales,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/W282WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221005T150000
DTEND;TZID=America/New_York:20221005T160000
DTSTAMP:20260403T134112
CREATED:20220915T114114Z
LAST-MODIFIED:20231013T174112Z
UID:10000196-1664982000-1664985600@usteducation.org
SUMMARY:How to Improve Your Marketing Strategy for Your Business
DESCRIPTION:View Recorded Webinar \nListen to the Podcast \nCOURSE DESCRIPTION: \nThis session is focused on those who want to get more leads and improve their marketing strategy. Attendees will receive suggestions they can use right away to boost engagement and revenue. \n  \nLEARNING OBJECTIVES: \n\nLearn the C.P.R test for marketing messages.\nLearn how to do this one thing to improve your copy right now.\nAvoid this: Bores and Snores.\nLearn headlines that beg to be read.\nSeeing is believing: Before and Afters.\n\n 
URL:https://usteducation.org/event/how-to-improve-your-marketing-strategy-for-your-business/
LOCATION:https://zoom.us/j/91092903939
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Growth/Sales,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/DianeWS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221005T130000
DTEND;TZID=America/New_York:20221005T140000
DTSTAMP:20260403T134112
CREATED:20220914T155255Z
LAST-MODIFIED:20231013T172524Z
UID:10000193-1664974800-1664978400@usteducation.org
SUMMARY:How to Use a Future Plan to Grow Your Business | Key Tips
DESCRIPTION:View Recorded Webinar \nListen to the Podcast \nCOURSE DESCRIPTION: \nHow can you and your volunteer leaders best prepare for environmental ambiguity and unexpected developments? By constantly scanning for weak signals and adopting a future-oriented mindset. Hear from four experienced association executives who have benefited from embracing and integrating futures-thinking throughout their associations. This wide-ranging conversation will cover key points such as how to proactively lead your board toward a futures mindset; the power and importance of scenario planning; contingency planning and risk mitigation; and much more!  \n  \nLEARNING OBJECTIVES: \n\nLearn how you and your volunteer leaders can best prepare for environmental ambiguity and unexpected developments.\nLearn how to proactively lead your board toward a futures mindset.\nLearn the power and importance of scenario planning.\nLearn about contingency planning and risk mitigation; and much more! 
URL:https://usteducation.org/event/how-to-use-a-future-plan-to-grow-your-business-key-tips/
LOCATION:https://zoom.us/j/91944544075
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Growth/Sales,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/RECENT-websiteemail-Graphics-1200X600-px-19-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221005T110000
DTEND;TZID=America/New_York:20221005T123000
DTSTAMP:20260403T134112
CREATED:20220804T160825Z
LAST-MODIFIED:20231013T170533Z
UID:10000137-1664967600-1664973000@usteducation.org
SUMMARY:Importance of Digital Nurture for Prospective Members
DESCRIPTION:COURSE DESCRIPTION: \nDo all buyer journeys organically convert\, or do they need a little “push” to move along the funnel? The “middle of the marketing funnel” can be notoriously long and arduous for digital marketers as prospects take their time “considering” if they want to further engage and eventually convert. Learn how to pull those future members deeper down into the funnel so they reach the “decision” stage a little quicker. \n  \nLEARNING OBJECTIVES: \n\nLearn how to understand the basic structure of the marketing funnel\nLearn how to identify techniques that help to drive nurture campaigns\nLearn how to understand the data and technology required to deliver automated marketing campaigns\n\n 
URL:https://usteducation.org/event/importance-of-digital-nurture-for-prospective-members/
LOCATION:https://zoom.us/j/96503263941
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/W296WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221004T130000
DTEND;TZID=America/New_York:20221004T143000
DTSTAMP:20260403T134112
CREATED:20220804T151342Z
LAST-MODIFIED:20231013T174842Z
UID:10000135-1664888400-1664893800@usteducation.org
SUMMARY:Best Budgeting Practices – Beginning to End – UST Education Series
DESCRIPTION:This course will review the best practices for establishing corporate wide budgets\, forecasting\, controlling and monitoring budgets. We will also review budgeting products with a focus on NetSuite ERP system. An overview of the budgeting process will drive the topics from the initial creation of budgets to successful execution of the budget. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nUnderstand budgeting terminology.\nIdentify the general enterprise level budgeting processes.\nPreview forecasting options for creating budgets.\nAnalyze typical budget reporting such as budget vs actual report.\nGain knowledge of budgeting data flows and integration technology.
URL:https://usteducation.org/event/best-budgeting-practices-beginning-to-end-ust-education-series/
LOCATION:https://zoom.us/j/91708939704
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/N115WS-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221004T110000
DTEND;TZID=America/New_York:20221004T120000
DTSTAMP:20260403T134112
CREATED:20220804T151617Z
LAST-MODIFIED:20240531T204432Z
UID:10000136-1664881200-1664884800@usteducation.org
SUMMARY:Modern eCommerce Guide: Boosting Member Engagement
DESCRIPTION:For decades\, AMS systems have focused on usability of association staff first\, leading to less-than-desirable member experiences. Meanwhile\, eCommerce software has evolved at a tremendous pace and now offers amazing features and benefits for associations. Imagine what your association could do with a modern\, integrated approach to eCommerce for selling membership\, publications\, registrations\, donations\, and products? \n  \nLEARNING OBJECTIVES \n\nUnderstand the evolution of modern eCommerce and compare to AMS commerce\nSee real world examples of the shopping cart experience and the features available to associations\nLearn how eCommerce can connect within your ecosystem of software
URL:https://usteducation.org/event/modern-ecommerce-guide-boosting-member-engagement/
LOCATION:https://zoom.us/j/97639723150
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Marketing/Member Engagement,Non-Dues Revenue,Web Design,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/W306WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220929T144500
DTEND;TZID=America/New_York:20220929T154500
DTSTAMP:20260403T134112
CREATED:20220829T164419Z
LAST-MODIFIED:20220908T190737Z
UID:10000167-1664462700-1664466300@usteducation.org
SUMMARY:S204: The Attention Economy & How Associations Can Benefit From Integrated Media Plans
DESCRIPTION:COURSE DESCRIPTION: \nFor most of human history\, access to information was limited. But in today’s digital age\, the only thing in short supply is the human attention span. Modern economics is driven by how well companies capture and retain the attention of the market. Known as the “Attention Economy\,” consumers are trading their attention as if it were a commodity. So\, how do associations take advantage to earn the attention of their industry? By thinking like a media company. Just like Apple\, Netflix\, Disney and other major players capitalize on media consumption and distribution\, associations can also use them to grow engagement and generate revenue for their organization. \n  \nLEARNING OBJECTIVES: \n\nLearn how to grab the attention of your members in a world of decreasing attention span.\nLearn more about how media companies engage\, and how it can benefit your association.\nLearn how to change your mindset to always think boldly and evolve with your industry\, including members and vendors.
URL:https://usteducation.org/event/s204-the-attention-economy-how-associations-can-benefit-from-integrated-media-plans/
LOCATION:https://zoom.us/j/94197615972
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/jpeg:https://usteducation.org/wp-content/uploads/2022/09/S204WS.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220929T133000
DTEND;TZID=America/New_York:20220929T143000
DTSTAMP:20260403T134112
CREATED:20220830T163442Z
LAST-MODIFIED:20220908T183709Z
UID:10000175-1664458200-1664461800@usteducation.org
SUMMARY:S203: Your Members Are Individuals\, Not Just a Demographic
DESCRIPTION:COURSE DESCRIPTION: \nOften\, associations are quick to attribute changing membership numbers\, participation levels\, and overall engagement to generational and cultural characteristics. Have we missed the mark? Studies show that—more than generational and cultural differences—the beliefs\, values\, and behaviors of individuals are better indicators of association participation than the typical generational explanations. Join association thought leaders to explore how the unique characteristics of individual members factor into association membership\, find out what associations should be looking at to understand their members and prospects\, and how to incorporate the voices of all members to create a more representative organization.\n \n \nLEARNING OBJECTIVES:\n\n\nExplore how the unique characteristics of individual members factor into association membership.\nFind out what associations should be looking at to understand their members and prospects.\nDiscuss how to incorporate the voices of all members to create a more representative organization.\n\n 
URL:https://usteducation.org/event/s203-your-members-are-individuals-not-just-a-demographic/
LOCATION:https://zoom.us/j/94197615972
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/jpeg:https://usteducation.org/wp-content/uploads/2022/09/S203WS.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220929T100000
DTEND;TZID=America/New_York:20220929T154500
DTSTAMP:20260403T134112
CREATED:20220913T210848Z
LAST-MODIFIED:20220916T200252Z
UID:10000192-1664445600-1664466300@usteducation.org
SUMMARY:FALL SYMPOSIUM\, Washington D.C. (In-Person)
DESCRIPTION:Join us in Washington\, D.C. for an in-person one day only event!\n\n\n\n\n(for Associations & Nonprofit Professionals) \nFOCUS: Marketing | Membership | Engagement\n\nThursday\, September 29\n10:00 AM – 3:45 PM @Clydes Restaurant; Gallery Place\n3:45 PM – 5PM and beyond…Happy Hour\nRegistration:  $25 (includes 4 sessions\, lunch & Happy Hour)\nUp to 4 CPE/CAE Credits\n\n\n\n\n\n\n\nWe have combined four dynamic sessions for an in-person one day event to learn\, earn\, & network with your peers.\n  \n\nSession Details \nSession 1: Is your website AWESOMESAUCE or just MEH?  \nInstructor: Ray van Hilst\, Yoko Co \nSession 2: Everything You Want to Know About Engagement Scoring (But Didn’t Know to Ask) \nInstructor: Bill Conforti\, Association Analytics \nSession 3: Your Members Are Individuals\, Not Just a Demographic \nInstructor: Brianne Wheeler\, PropFuel \nSession 4: The Attention Economy & How Associations Can Benefit From Integrated Media Plans \nInstructor: Alfred McKelvy\, Multiview
URL:https://usteducation.org/event/fall-symposium-washington-d-c-in-person-2/
LOCATION:Clyde’s Restaurant at Gallery Place\, Washington\, D.C.\, 707 7th St NW\, Washington\, D.C.\, 20001
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/FallSymposium.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220929T100000
DTEND;TZID=America/New_York:20220929T110000
DTSTAMP:20260403T134112
CREATED:20220829T165756Z
LAST-MODIFIED:20220926T144518Z
UID:10000168-1664445600-1664449200@usteducation.org
SUMMARY:S201: Is your website AWESOMESAUCE or just MEH?
DESCRIPTION:COURSE DESCRIPTION: \nHave you taken a fresh look at your website lately? Could YOU use your website as a customer or stakeholder? Is it putting your best foot forward to meet your user’s needs through web usability best practices? Or are you “navel gazing” through an internal structure with biases and behaviors that flummox people and keep you from meeting your goals?\n \nThis hands-on session will guide website managers and digital marketers through the process of conducting an independent heuristic website review and how to make improvements that reduce frustration\, increase engagement\, and advance your goals. Attendees will learn how to conduct a website review including user behavior\, web usability\, conversion\, messaging\, and content best practices viewed through modern web principles to walk away with an action plan for their own site.\n \nLEARNING OBJECTIVES:\n\nReceive a hands-on review of websites and walk away with an action plan for their own site.\nLearn how to make improvements that reduce frustration\, increase engagement\, and advance your goals.\nLearn how to conduct a website review including user behavior\, web usability\, conversion\, messaging\, and content best practices.\n\n \n 
URL:https://usteducation.org/event/s201-is-your-website-awesomesauce-or-just-meh/
LOCATION:https://zoom.us/j/94197615972
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/RECENT-websiteemail-Graphics-1200X600-px-10-1.png
ORGANIZER;CN="Ray van Hilst%2C CAE":MAILTO:ray@yokoco.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220928T150000
DTEND;TZID=America/New_York:20220928T160000
DTSTAMP:20260403T134112
CREATED:20220912T194309Z
LAST-MODIFIED:20220923T171444Z
UID:10000188-1664377200-1664380800@usteducation.org
SUMMARY:W335: Customize a Diverse Revenue Mix to Meet Your Association’s Needs
DESCRIPTION:COURSE DESCRIPTION: \nMany associations learned a difficult lesson in the past few years of economic uncertainty: Placing all your efforts and resources into a few selective revenue streams can wreak havoc on your budget during difficult times. It’s important to invest in products and services that will diversify your revenue streams. Learn how to build a strategic plan to diversify revenue and better position your organization to respond to unexpected circumstances and events. \n  \nLEARNING OBJECTIVES: \n\nLearn how to build a strategic plan to diversify revenue. \nLearn how to invest in products and services that will diversify your revenue streams.\nLearn how to better position your organization to respond to unexpected circumstances and events. 
URL:https://usteducation.org/event/w335-customize-a-diverse-revenue-mix-to-meet-your-associations-needs/
LOCATION:https://zoom.us/j/96428651704
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/335WS-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220928T130000
DTEND;TZID=America/New_York:20220928T140000
DTSTAMP:20260403T134112
CREATED:20220909T185009Z
LAST-MODIFIED:20220923T172312Z
UID:10000186-1664370000-1664373600@usteducation.org
SUMMARY:W333: Implementing a Member Engagement Scoring Program in a Small Association
DESCRIPTION:COURSE DESCRIPTION: \nTo implement a member engagement scoring analysis\, the first step is to shift away from assumption-based thinking and towards evidence-based thinking. Understanding what your members do and do not do will help you make more informed decisions and better assess risks for new directions. Learn how to implement an engagement scoring system\, including key metrics and how to weight scores to capture the full impact of member engagement. \n \nLEARNING OBJECTIVES: \n\nLearn how to make a more informed decision and better assess risks for new directions.\nLearn how to implement an engagement scoring system\, including key metrics and how to weight scores to capture the full impact of member engagement.\nLearn how to to shift away from assumption-based thinking and towards evidence-based thinking.
URL:https://usteducation.org/event/w333-implementing-a-member-engagement-scoring-program-in-a-small-association/
LOCATION:https://zoom.us/j/93143520728
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/125.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220927T150000
DTEND;TZID=America/New_York:20220927T163000
DTSTAMP:20260403T134112
CREATED:20220908T194359Z
LAST-MODIFIED:20230403T202646Z
UID:10000183-1664290800-1664296200@usteducation.org
SUMMARY:W330: The High Life and Dangers of an Undercover Member Forum
DESCRIPTION:COURSE DESCRIPTION: \nLearn how to go undercover to review association website pages and the results of voicemails\, emails\, and contact-us forms. You will be trained as an undercover member to understand what these experiences and interactions can be within any organization through the perspective of an association member. Learn what to look for that may be confusing\, unclear\, or outdated for your members and prospective members. Additionally\, in this highly engaging session\, you will be challenged with examples and illustrations to elevate the member and event attendee experience. \n  \nLEARNING OBJECTIVES: \n\nLearn how to see member engagement points through the perspective of a new member\nLearn how to partner with others and target areas for review in a timely manner\nLearn how to energize and get total staff buy-in for an improved overall member experience 
URL:https://usteducation.org/event/w330-the-high-life-and-dangers-of-an-undercover-member/
LOCATION:https://zoom.us/j/96277165041
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/Alfred-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220927T130000
DTEND;TZID=America/New_York:20220927T143000
DTSTAMP:20260403T134112
CREATED:20220804T150312Z
LAST-MODIFIED:20220927T184230Z
UID:10000133-1664283600-1664289000@usteducation.org
SUMMARY:W268: "Who Gives?!” Exploring Contributions\, Agency Transactions\, and Equity Transfers
DESCRIPTION:COURSE DESCRIPTION: \nDuring this webinar we will cover the U.S. GAAP accounting for Contributions\, Agency transactions\, and Equity transfers. There are substantial differences between these transactions that can have a significant impact on your organizations financial reporting.  We will discuss what these transactions are\, and how and when they should be recorded in accordance with U.S. GAAP. \n  \n\n\n\n\nLEARNING OBJECTIVES:\n\n\nYou will be able to recognize the differences between contributions\, agency transactions and equity transfers.\nYou will be able to explain the impacts these transactions have financial reporting.\nYou will be able to identify when a transaction meets the definition of a contribution vs. and agency transaction vs. and equity transfer.\n\n 
URL:https://usteducation.org/event/w268-who-gives-exploring-contributions-agency-transactions-and-equity-transfers/
LOCATION:https://zoom.us/j/96086121340
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/W268WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220927T110000
DTEND;TZID=America/New_York:20220927T120000
DTSTAMP:20260403T134112
CREATED:20220909T194258Z
LAST-MODIFIED:20240531T205223Z
UID:10000187-1664276400-1664280000@usteducation.org
SUMMARY:How to Learn Product Development: Thinking Like a Developer
DESCRIPTION:COURSE DESCRIPTION: \nYour event is a product\, and it should be designed to meet the needs of your audience. Product development starts with understanding the audience at a fundamental motivational level. But how can you learn what it is your members need\, especially if they don’t know it themselves? Intended for those who plan or market events\, discover an exciting new approach to enhancing your events. Learn core design constructs to help you think about your event in new ways\, and break into interactive groups for prototyping and a product pitch. \n  \nLEARNING OBJECTIVES: \n\nLearn core design constructs to help you think about your event in new ways\, and break into interactive groups for prototyping and a product pitch.\nLearn how to understand the audience at a fundamental motivational level by learning how to know your members needs in advanced (even if they don’t know for themselves).\nLearn an exciting new approach to enhancing your events.\n\n 
URL:https://usteducation.org/event/how-to-learn-product-development-thinking-like-a-developer/
LOCATION:https://zoom.us/j/92306534714
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/W334WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220922T130000
DTEND;TZID=America/New_York:20220922T143000
DTSTAMP:20260403T134112
CREATED:20220906T151654Z
LAST-MODIFIED:20220914T185711Z
UID:10000180-1663851600-1663857000@usteducation.org
SUMMARY:W326 : Meetings and Events: Site Selection 2023 & Beyond
DESCRIPTION:COURSE DESCRIPTION:  \nHow do you figure out which location will most inspire your members and draw the greatest attendance and excitement among the attendees so that they are motivated to return next year? In this course\, you will gain an overview of the most important considerations for site selection and how those factors may have changed in the last 2 years with the pandemic. How does your Association define objectives for meetings and events in alignment with organizational goals and stakeholder needs. What are the best practices used by Associations to prioritize the use of organizational resources (i.e.\, cost considerations) to achieve successful meetings and events. What process can be used to evaluate outcomes (past and current meetings) relative to objectives to improve future meetings and events. Finally\, we will hear from 3 different site venues so that you can already start to evaluate your defined objectives against current offerings in the marketplace. \n  \nLEARNING OBJECTIVES: \n\nLearn an overview of the most important considerations for site selection and how those factors may have changed in the last 2 years with the pandemic.\nLearn how to define objectives for meetings and events in alignment with organizational goals and stakeholder needs.\nLearn the best practices used by Associations to prioritize the use of organizational resources to achieve successful meetings and events.\nLearn the process used to evaluate outcomes relative to objectives to improve future meetings and events.\nLearn from 3 different site venues so that you can already start to evaluate your defined objectives against current offerings in the marketplace.\n\n 
URL:https://usteducation.org/event/w326-meetings-and-events-site-selection-2023-beyond/
LOCATION:https://zoom.us/j/91626233980
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/RECENT-websiteemail-Graphics-1200X600-px-14.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220920T130000
DTEND;TZID=America/New_York:20220920T143000
DTSTAMP:20260403T134112
CREATED:20220825T152313Z
LAST-MODIFIED:20220915T140110Z
UID:10000165-1663678800-1663684200@usteducation.org
SUMMARY:W315: How The Pandemic Affected State Tax Policies And What To Expect For The Future
DESCRIPTION:COURSE DESCRIPTION: \nStates have long relied on tax revenues to fuel their budgets. Those revenues were unexpectedly stretched thin in 2020 when the government shut down large parts of the economy to stop the spread of COVID-19. While many state budgets have fared better since then\, state leaders have been closely examining existing tax policies and considering changes to mitigate any shortfalls. \nTo better understand the fiscal situation in each state and the state policies under consideration\, Urban-Brookings Tax Policy Center\, funded by Avalara\, conducted a survey of state government officials. Watch this on-demand webinar to hear tax policy experts from these two organizations reveal key takeaways from the survey\, including a detailed look at revenue growth (or decline) by state and an overview of the potential shifts in tax policy that may impact your business. \n  \nLEARNING OBJECTIVES: \n\nLearn state-by-state revenue trends during the pandemic\, and future forecasts\nLearn state policy considerations for fiscal year 2022\nLearn plans for general sales and excise tax base changes\nLearn consumption patterns during the pandemic\nLearn changes that may be in store for economic nexus laws and the taxation of online purchases\n\n 
URL:https://usteducation.org/event/w315-how-the-pandemic-affected-state-tax-policies-and-what-to-expect-for-the-future/
LOCATION:https://zoom.us/j/97954610864
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/RECENT-websiteemail-Graphics-1200X600-px-15.png
ORGANIZER;CN="Maia Cooper":MAILTO:maia.cooper@avalara.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220915T110000
DTEND;TZID=America/New_York:20220915T123000
DTSTAMP:20260403T134112
CREATED:20220804T143118Z
LAST-MODIFIED:20231013T171404Z
UID:10000131-1663239600-1663245000@usteducation.org
SUMMARY:Best Practices of a Website Redesign Project Plan | Key Factors
DESCRIPTION:COURSE DESCRIPTION: \n\nYour website’s responsibility has shifted from IT and “tech-speak” to marketing/ communications and “messaging mavens.”  However\, many traditional marketing and communications professionals have little experience with such initiatives\, much less a technology driven project such as a website. \n\n\nJoin us for an interactive “ask the vendor” session to get straight talk\, best practices and things to know or avoid before taking on your next website redesign project (or if you’re in the middle of one).  This session will give an overview of the redesign process and insight into key areas to make sure you get the advice you need to: \n\nDevelop a project timeline\nManage expectations for your new site\nWork effectively with your vendor\nProject Manage your website redesign\nLaunch your site on time and on budget\nPlan for ongoing management and optimization\n\n\n  \nLEARNING OBJECTIVES:  \n\nHow to effectively manage a website redesign project so that it launches on time and on budget\nPotential project risks that can put a website redesign project at risk\nQuestions to ask your vendor and internal teams to prevent last minute surprises (or cost overruns)\n\n 
URL:https://usteducation.org/event/best-practices-of-a-website-redesign-project-plan-key-factors/
LOCATION:https://zoom.us/j/95939265002
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/111.png
ORGANIZER;CN="Ray van Hilst%2C CAE":MAILTO:ray@yokoco.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220914T130000
DTEND;TZID=America/New_York:20220914T140000
DTSTAMP:20260403T134112
CREATED:20220804T142550Z
LAST-MODIFIED:20221003T153253Z
UID:10000130-1663160400-1663164000@usteducation.org
SUMMARY:W310: Grab the Mic: Is Your Association Ready to Podcast?
DESCRIPTION:COURSE DESCRIPTION: \nAs one of the fastest growing digital mediums today\, podcasting presents a great opportunity for associations to educate and entertain an industry audience of members and non-members alike. And\, it’s no longer a secret – podcasting is big business\, expected to grow to a $4 billion industry in the next two years.  Thought leadership AND non-dues revenue seems like a win-win\, right? But\, is podcasting right for your association? From getting started to identifying the right type of podcast for your association\, the presenters dive into specific ways to strategize\, produce and promote your organization’s podcast. They’ll provide examples of successful association podcasts and how non-dues revenue comes into play. \n  \nLEARNING OBJECTIVES: \n\nLearn if podcasting is right for your association and its communication strategy.\nDiscover how podcasting is changing the game when it comes to telling an association’s story.\nUnderstand how podcasting plays a large role in activating your membership\, allowing your members to become thought leaders and “influencers.”\nDive into relevant examples of how associations are using podcasting to reach SIGs within their organization.\nSee what works best when it comes to successfully promoting your association’s podcast.\n\n 
URL:https://usteducation.org/event/w310-grab-the-mic-is-your-association-ready-to-podcast/
LOCATION:https://zoom.us/j/98079965306
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/RECENT-websiteemail-Graphics-1200X600-px-16.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220913T130000
DTEND;TZID=America/New_York:20220913T143000
DTSTAMP:20260403T134112
CREATED:20220804T141128Z
LAST-MODIFIED:20230601T194619Z
UID:10000129-1663074000-1663079400@usteducation.org
SUMMARY:W267: Policies\, Procedures and Problems
DESCRIPTION:COURSE DESCRIPTION: \nWhich comes first the chicken or the egg; the fire or the firefighter; the operational problem or the policy and procedure?  The heart of the questions is whether you are reactionary or proactive.  Today we like to facilitate  a discussion on selected policies and procedures that must be monitored to avoid being more reactionary than proactive.   \n  \nLEARNING OBJECTIVES: \n\nLearn how to recognize policies that should be updated.\nLearn how to identify procedures that should be updated.\nLearn how to think through a monitoring of policies and procedures schedule.\n\n 
URL:https://usteducation.org/event/w267-policies-procedures-and-problems/
LOCATION:https://zoom.us/j/98583845274
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/Rob.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220913T110000
DTEND;TZID=America/New_York:20220913T123000
DTSTAMP:20260403T134112
CREATED:20220804T140832Z
LAST-MODIFIED:20231002T154814Z
UID:10000128-1663066800-1663072200@usteducation.org
SUMMARY:W261: Your Members Are Individuals\, Not Just a Demographic
DESCRIPTION: \nCOURSE DESCRIPTION: \nOften\, associations are quick to attribute changing membership numbers\, participation levels\, and overall engagement to generational and cultural characteristics. Have we missed the mark? Studies show that—more than generational and cultural differences—the beliefs\, values\, and behaviors of individuals are better indicators of association participation than the typical generational explanations. Join association thought leaders to explore how the unique characteristics of individual members factor into association membership\, find out what associations should be looking at to understand their members and prospects\, and how to incorporate the voices of all members to create a more representative organization.\n \n \nLEARNING OBJECTIVES:\n\n\nExplore how the unique characteristics of individual members factor into association membership.\nFind out what associations should be looking at to understand their members and prospects.\nDiscuss how to incorporate the voices of all members to create a more representative organization.\n\n 
URL:https://usteducation.org/event/w261-your-members-are-individuals-not-just-a-demographic/
LOCATION:https://zoom.us/j/92620866952
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Brianne-.png
END:VEVENT
END:VCALENDAR