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DTSTART;TZID=America/New_York:20250116T130000
DTEND;TZID=America/New_York:20250116T140000
DTSTAMP:20260403T133651
CREATED:20241206T170318Z
LAST-MODIFIED:20250117T194931Z
UID:10000648-1737032400-1737036000@usteducation.org
SUMMARY:How Futures-Thinking Empowers Leaders to Make Better Decisions Today
DESCRIPTION: \nCPE Eligible\nCAE Eligible\n  \n  \nCourse Description:  \nHow can you and your volunteer leaders best prepare for ongoing environmental ambiguity and unexpected developments? By constantly scanning for weak signals and adopting a future-oriented mindset. Hear from four experienced association executives who have benefited from embracing and integrating futures-thinking throughout their associations. This wide-ranging conversation will cover key points such as how to proactively lead your board and staff colleagues toward a futures mindset; the power and importance of creating a future-focused organizational culture\, overcoming resistance to change\, and much more! \n  \nLearning Objectives: \nExplain the practice of foresight and its relevance to leadership. \nIdentify ways association executives can introduce foresight within their organizations. \nDiscuss the successes and challenges panelists have experienced with foresight practices. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/how-futures-thinking-empowers-leaders-to-make-better-decisions-today/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/12/KristineMelodyStevenGene25-1.png
LOCATION:https://usteducation.org/event/how-futures-thinking-empowers-leaders-to-make-better-decisions-today/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250116T110000
DTEND;TZID=America/New_York:20250116T120000
DTSTAMP:20260403T133651
CREATED:20241223T205326Z
LAST-MODIFIED:20250117T162321Z
UID:10000661-1737025200-1737028800@usteducation.org
SUMMARY:Building Your Leadership Brand
DESCRIPTION:Course Description:  \nBuilding a leadership brand is essential for distinguishing yourself in a competitive landscape\, as it reflects your unique strengths\, values\, and vision. To develop a strong leadership brand\, focus on three key takeaways: first\, identify your core value proposition by understanding what sets you apart from other leaders and aligning your capabilities with organizational needs; second\, demonstrate consistent authenticity by ensuring your actions align with your stated values to build trust; and third\, emphasize measurable impact by connecting your leadership style to tangible results and continuously evolving based on feedback. Ultimately\, your leadership brand is a dynamic representation of your professional journey and a promise of the unique value you bring to your team and organization. \n  \nLearning Objectives: \nArticulate your core value proposition: identify your unique strengths\, understand what differentiates you from other leaders\, align your personal capabilities with organizational needs \nExhibit consistent authenticity: ensure your actions match your stated values; build trust through predictable\, genuine behavior; let your true leadership style shine through \nDrive measurable impact: connect your leadership approach to tangible results; show how your brand drives organizational success; continuously evolve based on feedback and performance \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/building-your-leadership-brand/
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/12/Jennifer24-2.png
ORGANIZER;CN="Jennifer Dalton":MAILTO:jendalton@brandmirror.com
LOCATION:https://usteducation.org/event/building-your-leadership-brand/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250115T130000
DTEND;TZID=America/New_York:20250115T140000
DTSTAMP:20260403T133651
CREATED:20241018T190944Z
LAST-MODIFIED:20250116T163038Z
UID:10000637-1736946000-1736949600@usteducation.org
SUMMARY:Video in the Age of AI
DESCRIPTION:COURSE DESCRIPTION: \nJoin Michael Hoffman\, CEO of Gather Voices and a leading expert in digital marketing\, for a compelling session on “Video in the Age of AI.” \nDiscover how AI can enhance and streamline various aspects of community-driven video marketing campaigns\, including content creation\, personalization\, distribution\, and analytics. Learn how the age of AI will change what kind of content people are exposed to and what content will cut through the noise. \nMichael will distill his extensive experience into practical strategies for leveraging video to boost engagement and build community. \nWith a background spanning technology innovation\, social cause video\, and digital marketing strategy\, Michael offers invaluable insights into creating impactful video content. This session is a must-attend for those looking to harness the combined power of AI and authentic storytelling to elevate their engagement strategy. \n  \n  \nLEARNING OBJECTIVES: \nLearn how AI will change the way people engage online \nSummarize the process of planning\, executing\, and optimizing user-generated video campaigns to support a campaign’s strategic objectives \nIdentify the AI-powered tools that will accelerate the impact of video campaigns \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n 
URL:https://usteducation.org/event/video-in-the-age-of-ai/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Michael24.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
LOCATION:https://usteducation.org/event/video-in-the-age-of-ai/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250114T130000
DTEND;TZID=America/New_York:20250114T140000
DTSTAMP:20260403T133651
CREATED:20241213T191201Z
LAST-MODIFIED:20250115T124205Z
UID:10000659-1736859600-1736863200@usteducation.org
SUMMARY:Understanding the Competition: Jump-Start Your Association’s Sponsorship Program
DESCRIPTION:Course Description:  \nNot too many years ago\, companies sponsored associations out of a sense of obligation: Companies said\, “we’ve been a sponsor for years”; associations offered the veiled threat\, “if your company doesn’t sponsor\, members will think your company is going out of business”. However\, all that has changed! There is fierce competition for the dollars and the attention of your association’s corporate sponsors. This webinar will equip you with the tools to understand the outshine your competition\, ensuring your sponsorship program stands out. \n  \nLearning Objectives: \nIdentify and categorize the top 6 types of competitors for corporate sponsorship dollars. \nDescribe how to create a list of competitors and use that list to create an action plan \nEvaluate reasons why companies might choose the competitors over your association \nDevelop a compelling value proposition to win and retain sponsors \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/understanding-the-competition-jump-start-your-associations-sponsorship-program/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/12/BruceBarbara25.png
ORGANIZER;CN="Bruce Rosenthal":MAILTO:bruce@brucerosenthal.associates
LOCATION:https://usteducation.org/event/understanding-the-competition-jump-start-your-associations-sponsorship-program/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250114T110000
DTEND;TZID=America/New_York:20250114T120000
DTSTAMP:20260403T133651
CREATED:20241024T165229Z
LAST-MODIFIED:20250115T113452Z
UID:10000640-1736852400-1736856000@usteducation.org
SUMMARY:Crash Course: AI Prompting for Marketers
DESCRIPTION: \nCPE Eligible\nCAE Eligible\n  \n  \nCOURSE DESCRIPTION: \nWhether you are embracing AI in your marketing strategy or skeptical\, this session will help you better understand some use cases\, how to use AI in your Marketing\, and how to prompt like a pro to get quality from AI. \nPrompting is crucial to getting great content or themes from AI. During this crash course\, we will discuss what prompting is\, why it’s so important\, and ways to get better and better at it for 2025. \nLEARNING OBJECTIVES: \nLearn how to embrace AI for your marketing to get real results in 2025 \nUnderstand the key principles behind prompting to drive your preferred outcomes \nIdentify new use-cases for AI in your everyday marketing work to increase efficiency and time management \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/crash-course-ai-prompting-for-marketers/
CATEGORIES:B2B/B2G,Marketing,Marketing,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/Sam24-2.png
ORGANIZER;CN="Sam Bush":MAILTO:ambusheddigital@gmail.com
LOCATION:https://usteducation.org/event/crash-course-ai-prompting-for-marketers/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250109T130000
DTEND;TZID=America/New_York:20250109T140000
DTSTAMP:20260403T133651
CREATED:20241213T194244Z
LAST-MODIFIED:20250110T131830Z
UID:10000660-1736427600-1736431200@usteducation.org
SUMMARY:Top Digital Trends Shaping Associations in 2025
DESCRIPTION:Course Description:  \nStruggling to keep members engaged and meet their evolving expectations? This webinar addresses the challenges associations face in aligning their offerings with what members truly value. Learn how to leverage technology and innovative programming to improve member retention\, boost engagement\, and create new sources of sustainable non-dues revenue. Gain actionable strategies to solve these challenges and position your association for success in 2025. \n  \nLearning Objectives: \nAnalyze key digital trends influencing associations for 2025 \n\nDiscover actionable strategies to enhance digital engagement \n\nExplore how technology bridges the gap between member expectations and association offerings \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/top-digital-trends-shaping-associations-in-2025/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Dan24.png
ORGANIZER;CN="Dan Stevens":MAILTO:dan.stevens@talewinddigital.com
LOCATION:https://usteducation.org/event/top-digital-trends-shaping-associations-in-2025/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250109T110000
DTEND;TZID=America/New_York:20250109T120000
DTSTAMP:20260403T133651
CREATED:20241009T153452Z
LAST-MODIFIED:20250110T130212Z
UID:10000632-1736420400-1736424000@usteducation.org
SUMMARY:Cybersecurity Questions You Should Be Asking
DESCRIPTION:COURSE DESCRIPTION: \nThe threats\, risks\, and potential solutions within cybersecurity are changing faster than any other area of technology. As critical as this topic is for an organization’s future and brand reputation\, it is one of the least understood by executives. This webinar does away with the tech-talk and explains the must-know facts about cybersecurity risks\, what executives need to understand\, what questions to ask\, and how to ensure your IT team is headed in the right direction at an adequate pace. \n  \nLEARNING OBJECTIVES: \nAnalyze the factors driving the surge in cybersecurity incidents. \nIdentify our greatest risks. \nEvaluate whether IT is implementing effective cybersecurity measures. \nAssess if we are doing enough to mitigate cybersecurity risks. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/cybersecurity-questions-you-should-be-asking/
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Cybersecurity,Cybersecurity
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/Brian24.png
LOCATION:https://usteducation.org/event/cybersecurity-questions-you-should-be-asking/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241217T110000
DTEND;TZID=America/New_York:20241217T120000
DTSTAMP:20260403T133651
CREATED:20241108T200253Z
LAST-MODIFIED:20241218T192233Z
UID:10000644-1734433200-1734436800@usteducation.org
SUMMARY:Unlocking the Power of AI for Associations
DESCRIPTION:COURSE DESCRIPTION: \nIn this session\, we will explore the transformative potential of artificial intelligence (AI) for associations. Attendees will gain insights into AI readiness\, learn how to build a strategic AI roadmap\, and understand the financial implications of AI adoption. We will also discuss the importance of ethics and governance in AI implementation\, ensuring responsible and sustainable AI usage within associations. By the end of the session\, participants will be equipped with the knowledge and tools needed to effectively integrate AI into their organizations\, driving innovation and efficiency. \n  \nLEARNING OBJECTIVES: \nAI Readiness: Understand the importance of preparing your association for AI adoption and assess your current AI maturity level1. \nBuild an AI Roadmap: Develop a strategic plan for AI implementation\, including ideation\, prioritization\, and creating a roadmap \nEstimate Costs: Evaluate the financial implications of AI adoption\, from basic implementation to transformational projects \nEthics & Governance: Ensure responsible and ethical AI usage within your association\, including governance policies and risk management. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/unlocking-the-power-of-ai-for-associations/
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/11/Rick24.png
ORGANIZER;CN="Rick Bawcum%2C CAE%2C CISSP":MAILTO:rbawcum@cimatri.com
LOCATION:https://usteducation.org/event/unlocking-the-power-of-ai-for-associations/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241211T110000
DTEND;TZID=America/New_York:20241211T120000
DTSTAMP:20260403T133651
CREATED:20241018T172812Z
LAST-MODIFIED:20241212T144501Z
UID:10000636-1733914800-1733918400@usteducation.org
SUMMARY:Understanding the Numbers
DESCRIPTION:COURSE DESCRIPTION: \nWhile Wall Street cares about the financial results of the big companies\, we like to focus on understanding how not for profit organizations are faring in their finances. It is important to employees\, future employees\, board members\, donors\, and other stakeholders to understand the financial health of an organization. During this session we will review key items to review to gain insight into the finances of an organization including reviewing the IRS Form 990\, the cash flow statement\, and key ratios that will all provide insight into the overall financial health of the organization. \n  \n  \nLEARNING OBJECTIVES: \nIdentify key metrics used to evaluate the financial health of an organization. \nAnalyze the information available in the public IRS Form 990 to assess organizational financial performance. \nInterpret cash flow statements to determine the financial position of an organization. \nEvaluate key financial ratios and benchmarking data to make informed assessments of an organization’s financial health. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/understanding-the-numbers/
CATEGORIES:Accounting,ASSOCIATIONS & NONPROFITS,Finance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/Colleen-24.png
ORGANIZER;CN="Colleen Smith":MAILTO:colleen@oconnorcs.com
LOCATION:https://usteducation.org/event/understanding-the-numbers/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241210T110000
DTEND;TZID=America/New_York:20241210T120000
DTSTAMP:20260403T133651
CREATED:20241024T172738Z
LAST-MODIFIED:20241211T152212Z
UID:10000642-1733828400-1733832000@usteducation.org
SUMMARY:Practical Applications for AI in Accounting
DESCRIPTION:COURSE DESCRIPTION: \nEveryone’s talking AI in finance these days – but what’s actually changing for controllers? Forget the hype; let’s dive into the real deal. This session cuts through the noise to show how AI is transforming controllership from the ground up. We’ll explore how AI tackles the nitty-gritty: from providing complex flux analyses to turning unstructured data into journal entries. Plus\, we’ll show how AI co-pilots can perform tasks using natural language commands\, turning financial data chaos into streamlined clarity. \n  \nLEARNING OBJECTIVES: \nUnderstanding the “co-pilot” and “auto pilot” Framework \nApply practical hacks with available LLMs \nAnalyze the role of AI in Accounting: Structured to Unstructured and Unstructured to Structured \nEvaluate Flux/Variance with AI \nImplement Agentic Application of AI in Accounting \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n 
URL:https://usteducation.org/event/practical-applications-for-ai-in-accounting/
CATEGORIES:Accounting,Accounting,Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Finance,Finance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/Guy24.png
ORGANIZER;CN="Guy Leibovitz":MAILTO:guy@nominal.so
LOCATION:https://usteducation.org/event/practical-applications-for-ai-in-accounting/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241209T110000
DTEND;TZID=America/New_York:20241209T120000
DTSTAMP:20260403T133651
CREATED:20240305T205617Z
LAST-MODIFIED:20241210T202106Z
UID:10000557-1733742000-1733745600@usteducation.org
SUMMARY:Enhancing the Treasurer Relationship and Collaboration
DESCRIPTION:COURSE DESCRIPTION: \nServing as a nonprofit organization’s Treasurer can be a rewarding and often life-changing experience. The first year of serving as a Treasurer will set the stage and directly influence opportunities for engagement\, impact\, visibility\, quality of experience\, and advancement. Nonprofit organizations need to recognize that the first year of Treasurer service will go by quickly and to ensure success for both the organization and the Treasurer\, special emphasis must be placed on optimizing the front-end Treasurer experience and connections to senior management\, staff\, and the Board. \nTreasurers often step into their roles with few expectations and no established goals to guide them. This often leads to a start slow and missed opportunities for engagement\, which can result in negative impressions that are difficult to reverse. However\, with a little planning and preparation the appearance of just being “along for the ride” can be avoided. \nThis presentation aims to help nonprofit organizations and their Treasurers to set basic goals and develop realistic expectations for success and having impact during their time as Treasurer. We will discuss actions and tactics to get Treasurer service off to a fast start\, strategies for how to be a more impactful Treasurer and work with the finance committee\, and how to end Treasurer service on a high note enhancing continuity and sustainability. \n  \nLEARNING OBJECTIVES: \nParticipants will be able to identify strategies to quickly and effectively start Treasurer service from both the organization’s and Treasurer’s perspectives.  \n \nDevelop strategies to cultivate and become an impactful Treasurer.\n \nApply Tactics for Effective Collaboration with the Treasurer and the Finance Committee\, and the benefits of scheduling annual finance committee orientation meetings.\n \n\nPlan for a Successful End-of-Term Transition for Treasurers: Attendees will be able to plan and implement strategies to help Treasurers conclude their service on a high note\, ensuring operational continuity and organizational sustainability.  \n\n \n\n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/w510-enhancing-the-treasurer-relationship-and-collaboration/
LOCATION:https://zoom.us/j/99865823703
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/03/MichaelPaul24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241205T130000
DTEND;TZID=America/New_York:20241205T140000
DTSTAMP:20260403T133651
CREATED:20241112T175256Z
LAST-MODIFIED:20241206T110747Z
UID:10000646-1733403600-1733407200@usteducation.org
SUMMARY:Harnessing Data & Analytics for Effective Leadership
DESCRIPTION:Course Description:  \nModern leaders are not just visionaries thinking of what could be\, they’re strategic thinkers with concrete plans. They leverage data and analytics to make informed decisions\, drive innovation\, and achieve organizational goals\, all while thinking big for the future. In this session\, the industry experts at Association Analytics will share how leaders can use data and analytics to enhance your leadership capabilities\, drive their organization towards greater success\, and prepare to lead in the digital age. \nFrom defining important terms to lessons in aligning strategy\, data\, and execution\, to the wrinkles and bumps along the road to a modern association as well as a look to the future of what could be\, this session is sure to enlighten any interested industry executive. \n  \nLearning Objectives: \nExplain Key Data and Analytics Concepts for Strategic Leadership \nApply Data-Driven Strategies with Organizational Goals \nAnalyze and Address Common challenges in Data-Driven Leadership \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/harnessing-data-analytics-for-effective-leadership/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/11/MerrittJulie24.png
LOCATION:https://usteducation.org/event/harnessing-data-analytics-for-effective-leadership/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241205T110000
DTEND;TZID=America/New_York:20241205T120000
DTSTAMP:20260403T133651
CREATED:20241108T194756Z
LAST-MODIFIED:20241206T105413Z
UID:10000643-1733396400-1733400000@usteducation.org
SUMMARY:Fueling Growth: Strategies for New Member Acquisition
DESCRIPTION:COURSE DESCRIPTION: \nNew member acquisition isn’t just a metric—it’s a key driver of your association’s long-term success and influence. By reaching new audiences and building strong connections from day one\, your association can achieve greater impact and relevance. \nIn this webinar\, we’ll discuss how attracting new members can transform your association\, expanding your reach and strengthening your community. Join us as we explore: \n– The importance of building strong relationships with prospects to create a foundation for long-term membership\n– The secret to identifying hidden potential members within your existing database\n– How to gather key insights from prospects to craft messages that resonate and inspire action\n– Real-life case studies of acquisition campaigns that have delivered measurable success \n  \nLEARNING OBJECTIVES: \nExplain how effective relationship-building with prospects can establish a strong foundation for long-term membership growth. \nApply techniques to identify and engage hidden potential members within your association’s existing database. \nDevelop targeted messaging based on prospect insights to drive meaningful engagement and successful acquisition. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/fueling-growth-strategies-for-new-member-acquisition/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/03/dave24.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
LOCATION:https://usteducation.org/event/fueling-growth-strategies-for-new-member-acquisition/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241204T130000
DTEND;TZID=America/New_York:20241204T140000
DTSTAMP:20260403T133651
CREATED:20241009T155926Z
LAST-MODIFIED:20241205T142950Z
UID:10000633-1733317200-1733320800@usteducation.org
SUMMARY:Transforming Member Experiences With AI Marketing
DESCRIPTION:COURSE DESCRIPTION: \nAre you a forward-thinking leader in charge of digital innovation in your organization? Whether you’re taking your first steps into AI or looking to expand your existing expertise\, this session is designed for those eager to unlock the full potential of AI in marketing. \nThis workshop will introduce you to a carefully curated selection of intuitive\, powerful AI tools specifically developed for the unique challenges of modern marketing. These cutting-edge solutions are crafted to enhance your effectiveness in marketing\, advertising\, and communications across diverse audiences and platforms. \n  \nLEARNING OBJECTIVES: \nLeverage AI technologies for SEO optimization and gain insights into current search trends and volume recommendations. \nDiscover how AI can dramatically improve your emails’ timing\, content\, and personalization\, ensuring maximum engagement. \nExplore AI solutions for generating and refining textual and visual content that resonates with your target audience while maintaining brand consistency across different markets. \nUncover AI applications that streamline the creation and optimization of visual content\, adapting to various cultural nuances and preferences. \nUtilize AI to elevate your campaigns’ audio elements\, from podcast production to multimedia advertisements. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/transforming-member-experiences-with-ai-marketing/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/Erica24.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
LOCATION:https://usteducation.org/event/transforming-member-experiences-with-ai-marketing/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241204T110000
DTEND;TZID=America/New_York:20241204T120000
DTSTAMP:20260403T133651
CREATED:20241004T123402Z
LAST-MODIFIED:20241205T150241Z
UID:10000630-1733310000-1733313600@usteducation.org
SUMMARY:Navigating the Looming Membership Cliff: Insights From Association CEOs
DESCRIPTION:COURSE DESCRIPTION: \nWe hear a lot about the “enrollment cliff” in the news\, but there’s another looming crisis that hasn’t received as much attention—the “membership cliff” facing many associations. With factors like retirements\, industry shifts\, and private equity buyouts causing members to leave or exit their fields\, associations are at risk of losing significant portions of their member base in the coming years. \nJoin us for a thought-provoking conversation with several association CEOs who are confronting this challenge head-on. Discover how they identified the warning signs\, what’s causing this membership cliff in their industries\, and—most importantly—what they are doing to retain members\, engage younger generations\, and evolve their value propositions for the future. \n  \nLEARNING OBJECTIVES: \nAnalyze the key drivers behind the impending membership cliff and evaluate its potential impact on associations. \nExamine strategies association leaders are implementing to retain members and attract new ones in the face of this challenge. \nAssess how associations are adapting their membership models to prepare for long-term sustainability. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/navigating-the-looming-membership-cliff-insights-from-association-ceos/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/JoannaMichael24-1.png
LOCATION:https://usteducation.org/event/navigating-the-looming-membership-cliff-insights-from-association-ceos/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241203T130000
DTEND;TZID=America/New_York:20241203T140000
DTSTAMP:20260403T133651
CREATED:20240916T134627Z
LAST-MODIFIED:20241204T155924Z
UID:10000621-1733230800-1733234400@usteducation.org
SUMMARY:How to Craft Your Responsible AI Policy
DESCRIPTION:COURSE DESCRIPTION: \nGenerative AI has exploded into the business world with wide-ranging disruptive potential. As associations grapple with how to incorporate AI into their working practices\, often the very first step is to craft a good Responsible AI policy which will provide parameters for staff usage of new tools as well as identify the organization’s position on the often thorny ethical questions involved in using AI. Wary of getting started without a policy in place? In this hands-on\, collaborative session\, we’ll walk you through step by step how to write your own AI policy and guidelines – and you’ll hear from peers how they are thinking through the big questions around the dangers and benefits of AI in their own organizations. \n  \nLEARNING OBJECTIVES: \nIdentify key elements that belong in a responsible AI policy \nAnalyze different different approaches to writing AI guidelines \nDevelop a policy template to use right away when you get back to the office. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/how-to-craft-your-responsible-ai-policy/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/MaddieTori24-3.png
ORGANIZER;CN="Maddie Grant%2C CAE":MAILTO:maddie@propelnow.co
LOCATION:https://usteducation.org/event/how-to-craft-your-responsible-ai-policy/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241126T130000
DTEND;TZID=America/New_York:20241126T140000
DTSTAMP:20260403T133651
CREATED:20240920T172653Z
LAST-MODIFIED:20241127T172508Z
UID:10000625-1732626000-1732629600@usteducation.org
SUMMARY:Empower Your Leadership: Navigating IT Strategies for Non-technical Leaders
DESCRIPTION:COURSE DESCRIPTION: \nIn an era where technology underpins every facet of business\, C-Suite executives are tasked with the pivotal role of steering their organizations through digital transformation. “Empower Your Leadership: Navigating IT Strategies for Non-Technical Leaders” is crafted for association executives allowing them to harness the full potential of technology to drive their business forward. Facilitated by Daniel Elacqua & Chris Maynard\, with decades of leadership in the non-profit and association sectors\, this program promises to transcend traditional boundaries of technology understanding. \nDesigned exclusively for leaders at the helm\, this program delves into the nuances of aligning technology with overarching business strategies\, ensuring your organization not only survives but thrives in the digital age. From elucidating the crucial role of executive leadership in tech governance to strategizing the selection and management of technology partners\, the curriculum is tailored to elevate your command over technology initiatives. \nBy engaging with real-world case studies\, participants will distill actionable insights from theoretical knowledge\, learning to navigate the complex landscape of technology management with finesse. This program underscores the symbiosis of people\, process\, and technology in sculpting a resilient organization poised for growth and innovation. \nEmbrace this opportunity to redefine technology leadership within the C-Suite. Equip yourself with the strategic acumen to leverage technology as a formidable ally in realizing your vision for business excellence and sustainable competitive advantage. \n  \nLEARNING OBJECTIVES: \nGain an understanding of the functional concepts necessary to effectively lead technology initiatives. \nBe empowered to formulate key questions that should guide the decision-making process when faced with technology related choices. \nWill be equipped with the knowledge and skills needed to confidently manage technology\, even without extensive technical experience. \nAttendees will learn how to identify\, negotiate\, and manage strategic partnerships with technology vendors and service providers. \nParticipants will gain insights into cultivating an organizational culture that embraces continuous digital transformation. \nAttendees will explore the principles of IT governance\, risk identification and assessment\, and the development of policies and procedures to mitigate these risks while supporting organizational growth and resilience. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/empower-your-leadership-navigating-it-strategies-for-non-technical-leaders/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/DanielChris24.png
ORGANIZER;CN="Daniel Elacqua":MAILTO:daniel@strategico-consultants.com
LOCATION:https://usteducation.org/event/empower-your-leadership-navigating-it-strategies-for-non-technical-leaders/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241126T110000
DTEND;TZID=America/New_York:20241126T120000
DTSTAMP:20260403T133651
CREATED:20240524T174928Z
LAST-MODIFIED:20241126T192723Z
UID:10000588-1732618800-1732622400@usteducation.org
SUMMARY:What's New in BC 2024 Wave 2
DESCRIPTION:COURSE DESCRIPTION: \nHere is an opportunity to learn what’s new in BC this fall. \nBusiness Central has two major updates each year. Today you will get the highlights of what’s new in the latest release. This will cover multiple areas of BC. \nLEARNING OBJECTIVES: \nIdentify new features in BC \nExplain the update rollouts \nDevelop skills to manage your updated schedule \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n 
URL:https://usteducation.org/event/whats-new-in-bc-2024-wave-2/
CATEGORIES:B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Andrew24.png
ORGANIZER;CN="Andrew Good":MAILTO:agood@libertygrove.com
LOCATION:https://usteducation.org/event/whats-new-in-bc-2024-wave-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241121T110000
DTEND;TZID=America/New_York:20241121T120000
DTSTAMP:20260403T133651
CREATED:20240924T050648Z
LAST-MODIFIED:20241122T160448Z
UID:10000626-1732186800-1732190400@usteducation.org
SUMMARY:Failing Forward
DESCRIPTION:COURSE DESCRIPTION: \nThis interactive program goes beyond theory. Experienced facilitator and Subject Matter Expert\, Paul Glover\, shares his story of success\, failure\, recovery. Then\, utilizing Paul’s proven Fail Forward Process consisting of: \n\n• Attempt: Take bold action and embrace calculated risks.\n• Setback: Learn from inevitable setbacks – they’re not failures\, they’re learning opportunities.\n• Analyze: Unearth the root causes and identify areas for improvement.\n• Adapt: Refine the approach based on your learnings.\n• Advance: Propel forward with newfound resilience and anti-fragility.\ngrowth to engage the Group in how to manage their successes and redefine their failures\, transforming them into the fuel they need for sustainable success.\nto address and overcome their challenge. \n  \nLEARNING OBJECTIVES: \nUnderstand and explain the value of failure. \nDevelop a healthy relationship with failure. \nApply the Fail Forward Process (Attempt – Setback – Analyze – Adapt – Advance) to turn setbacks into springboards. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/failing-forward/
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/Paul24-1.png
ORGANIZER;CN="Paul Glover":MAILTO:paul@paulglovercoaching.com
LOCATION:https://usteducation.org/event/failing-forward/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241120T110000
DTEND;TZID=America/New_York:20241120T113000
DTSTAMP:20260403T133651
CREATED:20241024T171049Z
LAST-MODIFIED:20241120T205134Z
UID:10000641-1732100400-1732102200@usteducation.org
SUMMARY:Why Your Association Should Support Your Members With Industry Data Registries
DESCRIPTION:COURSE DESCRIPTION: \nIn today’s data-driven world\, associations have a unique opportunity to empower their members by leveraging industry data registries. This session will explore the critical role that data registries play in enhancing member engagement\, driving industry standards\, and fostering innovation. Attendees will gain insights into how data registries can streamline operations\, provide valuable industry insights\, and support informed decision-making. Join us to discover why supporting members with industry data registries is not just beneficial but essential for the growth and success of your association. \n  \nLEARNING OBJECTIVES: \nEnhance Member Engagement: Learn how data registries can provide members with valuable insights and resources\, leading to increased engagement and satisfaction. \nDrive Industry Standards: Understand the role of data registries in establishing and maintaining industry standards\, ensuring consistency and quality across the board. \nFoster Innovation: Discover how data registries can support innovation by providing a centralized source of industry data\, enabling informed decision-making and strategic planning. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/why-your-association-should-support-your-members-with-industry-data-registries/
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/David24-1.png
ORGANIZER;CN="David Ricciardi":MAILTO:dricciardi@proximo.com
LOCATION:https://usteducation.org/event/why-your-association-should-support-your-members-with-industry-data-registries/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241119T130000
DTEND;TZID=America/New_York:20241119T140000
DTSTAMP:20260403T133651
CREATED:20241009T160811Z
LAST-MODIFIED:20241120T170824Z
UID:10000634-1732021200-1732024800@usteducation.org
SUMMARY:Crafting Newsletters Your Members Can’t Ignore
DESCRIPTION:COURSE DESCRIPTION: \nCapturing your members’ attention amidst a wave of emails is more challenging and crucial than ever. Harness the power of easy-to-use tools and strategies to create newsletters that people actually want to read. Throughout this session\, we’ll explore AI-powered tools that slash production time and utilize data-driven personalization techniques that speak directly to each member’s interests. Join us and gain the knowledge and tools to turn your newsletter into a cornerstone of your digital strategy. \n  \nLEARNING OBJECTIVES: \nIdentify strategies to turn your newsletter into a community-building powerhouse\, fostering connections among members and strengthening their bond with your association. \nApply techniques for crafting data-driven content that reinforces your association’s mission and values. \nCreate a framework for measuring and demonstrating the tangible value your newsletter brings to members. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/crafting-newsletters-your-members-cant-ignore/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/Erica24.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
LOCATION:https://usteducation.org/event/crafting-newsletters-your-members-cant-ignore/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241119T110000
DTEND;TZID=America/New_York:20241119T120000
DTSTAMP:20260403T133651
CREATED:20241004T120137Z
LAST-MODIFIED:20241120T164619Z
UID:10000628-1732014000-1732017600@usteducation.org
SUMMARY:Good Intentions vs Bad Actors: Considerations on Security for Non-profits
DESCRIPTION:COURSE DESCRIPTION: \nThe responsibility of cybersecurity is crucial for all organizations\, regardless of their size or nature. It encompasses the protection of data\, technology\, and physical security. \nCommunity service and non-profit organizations are not immune from this. These organizations are also responsible for safeguarding data they collect and house\, such as personally identifiable information (PPI) and protected health information (PHI)\, as they are often targeted due to their sensitive data. Non-compliance with regulations such as HIPAA or increasing state privacy laws can result in significant fines and reputational damage. It’s essential for executives and board members to prioritize cybersecurity\, as reputational damage can also affect the leadership of an organization. Budget constraints can pose challenges\, but seeking grants and partnerships with larger organizations or educational institutions can provide access to security solutions. However\, exercising caution and oversight is crucial when engaging with external entities. Maintaining a strong cybersecurity posture is not only a legal requirement but also vital for protecting sensitive information\, preserving organizational reputation\, and ensuring the trust and safety of the people served. \n  \nLEARNING OBJECTIVES: \nParticipants will analyze why cybersecurity is the responsibility of all organizations\, encompassing the protection of data\, technology\, and physical security. \nEvaluate the impact of non-compliance with regulations such as HIPAA\, identifying potential fines and reputational damage that can affect organizations\, including non-profits. \nApply tips on discussing the prioritization of cybersecurity at the executive and board level\, identifying opportunities to seek grants and partnerships for funding\, and exercising caution when engaging with external entities. \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n 
URL:https://usteducation.org/event/good-intensions-vs-bad-actors-considerations-on-security-for-non-profits/
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Cybersecurity
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/AliMelanie24.png
ORGANIZER;CN="Ali Niroo":MAILTO:ali@bpt3.net
LOCATION:https://usteducation.org/event/good-intensions-vs-bad-actors-considerations-on-security-for-non-profits/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241114T130000
DTEND;TZID=America/New_York:20241114T133000
DTSTAMP:20260403T133651
CREATED:20240411T163300Z
LAST-MODIFIED:20241115T142155Z
UID:10000574-1731589200-1731591000@usteducation.org
SUMMARY:Part 2/2: “The Power of Connection: "Handling Difficult Conversations Effectively"
DESCRIPTION:COURSE DESCRIPTION: \nIn a world driven by relationships\, the ability to engage authentically and meaningfully with others is a fundamental asset. \nThis session delves into the art and science of conversation\, offering participants a transformative journey toward becoming adept conversationalists. The course focuses on honing active listening skills\, fostering empathy\, and mastering the dynamics of engaging dialogue. \n  \nLEARNING OBJECTIVES: \nNavigating Challenging Conversations: Strategies for handling sensitive topics\, conflicts\, and diverse viewpoints gracefully. \nElevating Communication Skills: Refining verbal and non-verbal communication to convey clarity\, empathy\, and understanding. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n 
URL:https://usteducation.org/event/part-2-2-the-power-of-connection-navigating-complex-dialogues-with-skill/
LOCATION:zoom.us/j/99033609240
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Culture/Communication,Marketing,Marketing,Marketing/Member Engagement,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/04/Kate24-2.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241114T110000
DTEND;TZID=America/New_York:20241114T120000
DTSTAMP:20260403T133651
CREATED:20240924T055231Z
LAST-MODIFIED:20241115T134252Z
UID:10000627-1731582000-1731585600@usteducation.org
SUMMARY:The Joyful Leadership Revolution: 6 Components for Building a Successful\, Happy Workplace
DESCRIPTION:COURSE DESCRIPTION: \n“The Joyful Leadership Revolution” is an engaging 1-hour virtual webinar designed for busy leaders who want to infuse more positivity and effectiveness into their leadership style. \nThis concise yet impactful session introduces participants to the six key elements that form the foundation of joyful leadership: Principles/Purpose/Potential\, Process\, Presence\, People\, Perspective\, and Play. \nIn this fast-paced hour\, we’ll explore: \n– How aligning your values\, mission\, and vision can drive purposeful leadership\n– The balance between efficient processes and meaningful presence\n– Strategies for connecting with people while maintaining a positive perspective\n– The power of incorporating play to boost creativity and team morale \nParticipants will gain: \n– A quick overview of the 6 Components of Joyful Leadership\n– Practical tips for implementing these components in their daily leadership practice\n– Insights into creating a more positive and engaging work environment\n– Ideas for quick wins to immediately enhance their leadership approach \nThis webinar benefits leaders by providing a fresh perspective on leadership\, offering easy-to-implement strategies that can lead to increased team engagement and productivity. It’s perfect for both experienced and emerging leaders looking to make a positive impact in today’s fast-paced business world. \nJoin us for an hour that could transform your approach to leadership and help you foster a more joyful\, purpose-driven team dynamic. \n  \nLEARNING OBJECTIVES: \nBy the end of this 1-hour webinar\, participants will be able to: \nIdentify the 6 Components of Joyful Leadership and understand their significance in creating a positive leadership approach. \nRecognize how Principles/Purpose/Potential form the foundation of joyful leadership. \nExplain the importance of balancing Process\, Presence\, and People in day-to-day leadership activities. \nExplain the role of Perspective and Play in fostering a positive work environment. \nIdentify at least one actionable step to incorporate each component into their leadership practice. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/the-joyful-leadership-revolution-6-components-for-building-a-successful-happy-workplace/
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/Marissa24.png
ORGANIZER;CN="Marissa Levin":MAILTO:Marissa@MarissaInternational.com
LOCATION:https://usteducation.org/event/the-joyful-leadership-revolution-6-components-for-building-a-successful-happy-workplace/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241113T130000
DTEND;TZID=America/New_York:20241113T140000
DTSTAMP:20260403T133651
CREATED:20240828T213612Z
LAST-MODIFIED:20241114T155722Z
UID:10000611-1731502800-1731506400@usteducation.org
SUMMARY:Association “Era”: What Taylor Swift Can Teach Us About Engagement
DESCRIPTION:COURSE DESCRIPTION: \nTaylor Swift is an international sensation. Her talent and following have propelled her into the spotlight\, and she honors her loyal and new fans with opportunities to engage at every level. So\, how can associations translate The Eras Tour buzz and hype into successful engagement strategies for membership organizations? We’ll outline the tactics Taylor Swift used to create a welcoming environment across platforms to everyone from her fans to the moms of her fans\, to engage them pre- and post-concert and how associations can adopt these strategies into a portfolio of engagement solutions throughout the year. Come ready to engage and learn some quick-win concepts you can implement at your own organization. \n  \nLEARNING OBJECTIVES: \nUnderstand the Key Engagement Tactics: Participants will be able to identify and explain the primary strategies Taylor Swift used to create a highly engaging and welcoming environment across multiple platforms during The Eras Tour. \nTranslate Celebrity Engagement Strategies to Membership Organizations: Attendees will learn how to adapt and apply Taylor Swift’s engagement tactics to enhance member engagement in their own organizations throughout the year. \nCreate Memorable Member Experiences: Attendees will explore creative ways to build community and foster loyalty among members\, to drive continuous engagement. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/association-era-what-taylor-swift-can-teach-us-about-engagement/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/NikkiNicolette24-3.png
ORGANIZER;CN="Nikki Golden%2C CAE":MAILTO:ngolden@associationlaboratory.com
LOCATION:https://usteducation.org/event/association-era-what-taylor-swift-can-teach-us-about-engagement/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241113T110000
DTEND;TZID=America/New_York:20241113T120000
DTSTAMP:20260403T133651
CREATED:20241004T121446Z
LAST-MODIFIED:20241114T180455Z
UID:10000629-1731495600-1731499200@usteducation.org
SUMMARY:Analysis That Moves the Needle
DESCRIPTION:COURSE DESCRIPTION: \nIn today’s business landscape\, data-informed decision-making has become the cornerstone of success. For association executives\, leveraging the right analyses can make all the difference in achieving strategic objectives and driving operational improvements. In this session we’ll discuss the top 5 analyses to cut to focus on for maximum results. \nIn this session we’ll dive into:\n• Churn Analysis\n• Engagement Scoring\n• Program Performance Analysis\n• Predictive Analytics\n• Member Satisfaction \nWe will identify the critical data points and the best ways to execute these analyses and interpret results\, using examples from associations like yours. \nThis will help make data work for you. Arm yourself with the knowledge and confidence to transform your association through analysis that truly moves the needle. \n  \nLEARNING OBJECTIVES: \nAnalyze data to measure and improve operational performance across key areas like churn\, engagement\, and program effectiveness. \nOptimize resources by identifying the most impactful analyses for strategic decisions and operational improvement. \nApply a top-down approach\, working down from organizational strategy to departmental tactics\, to achieve maximum results. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n 
URL:https://usteducation.org/event/analysis-that-moves-the-needle/
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/Bill24-1.png
LOCATION:https://usteducation.org/event/analysis-that-moves-the-needle/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241112T110000
DTEND;TZID=America/New_York:20241112T120000
DTSTAMP:20260403T133651
CREATED:20240917T180621Z
LAST-MODIFIED:20241113T143722Z
UID:10000623-1731409200-1731412800@usteducation.org
SUMMARY:Mastering Memory for Professional Success & Peak Performance
DESCRIPTION:COURSE DESCRIPTION: \nIn this fun & interactive program\, U.S. Memory Champion\, Chester Santos – “The International Man of Memory” will help you to develop life changing memory skills that you can immediately apply to better retaining and recalling valuable information from conference sessions\, training classes\, and other professional development activities. You’ll also learn how to become a master at remembering names to get more out of the wonderful experience of networking at business events. In addition\, you’ll find out how to leverage how human memory works to make your company’s messaging and event programming more memorable. \n  \nLEARNING OBJECTIVES: \nMaster the fundamental principles for developing powerful memory skills to enhance productivity & increase ROI from training and development efforts \nLearn to better remember names to get more out of networking at conferences/meetings and improve professional & personal relationships \nBecome a more effective and persuasive speaker by learning to give presentations without notes \nLearn why neuroscientists insist that broadening your “knowledge base” is the key to creativity and innovation \nLeverage how human memory works to make your company’s messaging and event programming more “memorable” \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/mastering-memory-for-professional-success-peak-performance/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/Chester24-1.png
ORGANIZER;CN="Chester Santos":MAILTO:chester@chestersantos.com
LOCATION:https://usteducation.org/event/mastering-memory-for-professional-success-peak-performance/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241107T110000
DTEND;TZID=America/New_York:20241107T163000
DTSTAMP:20260403T133651
CREATED:20240904T202530Z
LAST-MODIFIED:20241022T185344Z
UID:10000617-1730977200-1730997000@usteducation.org
SUMMARY:Fall Symposium: Virtual Registration
DESCRIPTION:Innovate | Collaborate | Transform \nDate: November 7\, 2024 \nTime: 11:00 AM – 4:30 PM (ET) \nLocation: In-person will be held at Adage Technologies in Chicago\, IL \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Growing Existing Sponsors and Attracting New Sponsors for Your Association \nCourse Description:  \nIn today’s competitive landscape\, associations must continuously seek innovative strategies to grow and diversify their sponsorship base. This dynamic 60-minute session led by corporate sponsorship expert Lori Zoss Kraska\, MBA\, CFRE\, “Growing Existing Sponsors and Attracting New Sponsors for Your Association\,” is designed for presidents and high-level executives of associations looking to enhance their sponsorship programs. Participants will explore advanced techniques for nurturing existing sponsor relationships\, leveraging programs to attract new sponsors\, and aligning sponsorship opportunities with organizational goals. By the end of the session\, attendees will have actionable strategies to boost sponsorship revenue and create lasting partnerships. \n\nLearning Objectives: \n\nDevelop strategies to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nEvaluate the importance of measuring sponsor satisfaction and implement feedback to enhance future collaborations.\nDesign effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nAnalyze what sponsors are looking for and determine how to best connect with them. Assess how to integrate sponsorship opportunities into your association’s strategic plan.\nCustomize sponsorship strategies to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\nConstruct ways to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nUnderstand the importance of measuring sponsor satisfaction and implementing feedback to enhance future collaborations.\nAttract New Sponsors: Devise effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nGain insights into what sponsors are looking for and how to best connect with them. A\nAlign Sponsorship Strategies with Organizational Goals: Analyze how to integrate sponsorship opportunities into your association’s strategic plan.\nUnderstand the significance of customizing sponsorship opportunities to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\n\n\nSpeaker: Lori Zoss Kraska\, MBA\, CFRE\, Founder & CEO\, Growth Owl \nCAE: Business Development\nNASBA: Specialized Knowledge\n\nSession 2: (12:15-1:15 PM ET) Elevate Your Impact: Three Strategies to Build Association Success \nCourse Description:  \nIn this session\, you will discover three powerful strategies to enhance your data-driven initiatives and meet your members’ needs. We begin with a comprehensive data audit to ensure you’re collecting the right information to support your goals. Next\, we’ll delve into identifying key metrics\, streamlining data collection processes\, and converting raw data into actionable insights that guide strategic decisions. \nThe session then shifts to the importance of creating complementary content. When a specific offering resonates with your members—be it a webinar\, article\, or other resource—we’ll explore ways to expand on that success. This could mean developing a sequel\, targeting a new audience\, or finding innovative ways to repurpose existing content. \nFinally\, we’ll focus on refining and quantifying your value proposition. We’ll help you pinpoint what your association excels at\, what unique value you offer to your members\, and how to measure your success in these areas. You’ll learn how leading associations use data to gain a deep understanding of their members and what matters most to them. \nThis session is essential for forward-thinking association executives. You will leave with the tools and insights needed to fully leverage your data programs and drive your organization to new success levels. \nLearning Objectives: \n\nIdentify key metrics and streamline data collection to inform strategic decisions.\nExplore the possibility and power of complementary content to continue to drive engagement and even revenue.\nClarify and quantify your value proposition.\n\nSpeaker: Merritt Rohlfing\, Senior Marketing Manager\, Association Analytics \n\nAE: Organizational Strategy\n\n\nNASBA: Business Management & Organization\n\n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET) Supercharge Your Membership: 7 Gears Associations Need to Drive Growth \nCourse Description:  \nIt’s easy to have the “I want to go fast!” mentality when it comes to association growth\, but long term\, sustainable success isn’t about crossing the finish line first. The key is steady progress. While 0 to 60 is exhilarating\, if you don’t shift gears at the right moment\, you could easily crash and burn. Just like a skilled driver should have a strong understanding of how their vehicle operates before hitting the track\, association leaders must have a strong grasp of who their members are\, how to engage them\, and what influences their decisions before they can start to move their organization forward. \nLearning objectives: \n\nAnalyze how data can be harnessed to guide your association’s decisions and maximize performance.\nDesign personalized communications and targeted campaigns to enhance member engagement. Create valuable content to establish industry authority and influence.\nEvaluate member insights to refine strategies and ensure continual improvement.\n\nSpeaker:  Jon Smith\,EVP\, Strategic Partnerships\, Multiview \n\nCAE:Marketing & Communications\n\n\nNASBA: Communications & Marketing\n\n\nSession 4: (3:30-4:30 PM ET) Generative AI and Chat GPT: Uses\, Pros\, and Cons for Associations \nCourse Description:  \nAfter an overview of the technology and current offerings\, Dr. Rau highlights the business uses most likely to benefit associations now\, what to stay away from and why\, and what the future may hold. Pros and cons will be highlighted\, including the many risks of this game-changing technology. \nLearning Objectives: \n\nExamine the current and future applications of Generative AI and Chat GPT for associations.\nEvaluate how to assess business value across various association processes efficiently.\nIdentify the advantages of applying Generative AI technology to streamline workflows.\nAnalyze potential risks and challenges to keep your association ahead of the curve.\n\nSpeaker: Lisa Rau\, PhD\, Founder\, Fionta \n\nCAE: Operations\n\n\nNASBA: Information Technology\n\n\nOur sessions will be led by thought leaders and subject-matter experts who have significantly contributed to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration\, and Transformation.
URL:https://usteducation.org/event/fall-symposium-virtual-registration-2/
LOCATION:zoom.us/j/99582929687
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Marketing/Member Engagement,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241107T110000
DTEND;TZID=America/New_York:20241107T163000
DTSTAMP:20260403T133651
CREATED:20240904T201252Z
LAST-MODIFIED:20241022T185710Z
UID:10000616-1730977200-1730997000@usteducation.org
SUMMARY:Fall Symposium: In-person Registration
DESCRIPTION:Innovate | Collaborate | Transform \nDate: November 7\, 2024 \nTime: 11:00 AM – 4:30 PM (ET) \nLocation: In-person will be held at Adage Technologies in Chicago\, IL \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Growing Existing Sponsors and Attracting New Sponsors for Your Association \nCourse Description:  \nIn today’s competitive landscape\, associations must continuously seek innovative strategies to grow and diversify their sponsorship base. This dynamic 60-minute session led by corporate sponsorship expert Lori Zoss Kraska\, MBA\, CFRE\, “Growing Existing Sponsors and Attracting New Sponsors for Your Association\,” is designed for presidents and high-level executives of associations looking to enhance their sponsorship programs. Participants will explore advanced techniques for nurturing existing sponsor relationships\, leveraging programs to attract new sponsors\, and aligning sponsorship opportunities with organizational goals. By the end of the session\, attendees will have actionable strategies to boost sponsorship revenue and create lasting partnerships. \n\nLearning Objectives: \n\nDevelop strategies to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nEvaluate the importance of measuring sponsor satisfaction and implement feedback to enhance future collaborations.\nDesign effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nAnalyze what sponsors are looking for and determine how to best connect with them. Assess how to integrate sponsorship opportunities into your association’s strategic plan.\nCustomize sponsorship strategies to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\nConstruct ways to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nUnderstand the importance of measuring sponsor satisfaction and implementing feedback to enhance future collaborations.\nAttract New Sponsors: Devise effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nGain insights into what sponsors are looking for and how to best connect with them. A\nAlign Sponsorship Strategies with Organizational Goals: Analyze how to integrate sponsorship opportunities into your association’s strategic plan.\nUnderstand the significance of customizing sponsorship opportunities to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\n\n\nSpeaker: Lori Zoss Kraska\, MBA\, CFRE\, Founder & CEO\, Growth Owl \nCAE: Business Development\nNASBA: Specialized Knowledge\n\nSession 2: (12:15-1:15 PM ET) Elevate Your Impact: Three Strategies to Build Association Success \nCourse Description:  \nIn this session\, you will discover three powerful strategies to enhance your data-driven initiatives and meet your members’ needs. We begin with a comprehensive data audit to ensure you’re collecting the right information to support your goals. Next\, we’ll delve into identifying key metrics\, streamlining data collection processes\, and converting raw data into actionable insights that guide strategic decisions. \nThe session then shifts to the importance of creating complementary content. When a specific offering resonates with your members—be it a webinar\, article\, or other resource—we’ll explore ways to expand on that success. This could mean developing a sequel\, targeting a new audience\, or finding innovative ways to repurpose existing content. \nFinally\, we’ll focus on refining and quantifying your value proposition. We’ll help you pinpoint what your association excels at\, what unique value you offer to your members\, and how to measure your success in these areas. You’ll learn how leading associations use data to gain a deep understanding of their members and what matters most to them. \nThis session is essential for forward-thinking association executives. You will leave with the tools and insights needed to fully leverage your data programs and drive your organization to new success levels. \nLearning Objectives: \n\nIdentify key metrics and streamline data collection to inform strategic decisions.\nExplore the possibility and power of complementary content to continue to drive engagement and even revenue.\nClarify and quantify your value proposition.\n\nSpeaker: Merritt Rohlfing\, Senior Marketing Manager\, Association Analytics \n\nAE: Organizational Strategy\n\n\nNASBA: Business Management & Organization\n\n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET) Supercharge Your Membership: 7 Gears Associations Need to Drive Growth \nCourse Description:  \nIt’s easy to have the “I want to go fast!” mentality when it comes to association growth\, but long term\, sustainable success isn’t about crossing the finish line first. The key is steady progress. While 0 to 60 is exhilarating\, if you don’t shift gears at the right moment\, you could easily crash and burn. Just like a skilled driver should have a strong understanding of how their vehicle operates before hitting the track\, association leaders must have a strong grasp of who their members are\, how to engage them\, and what influences their decisions before they can start to move their organization forward. \nLearning objectives: \n\nAnalyze how data can be harnessed to guide your association’s decisions and maximize performance.\nDesign personalized communications and targeted campaigns to enhance member engagement. Create valuable content to establish industry authority and influence.\nEvaluate member insights to refine strategies and ensure continual improvement.\n\nSpeaker:  Jon Smith\,EVP\, Strategic Partnerships\, Multiview \n\nCAE:Marketing & Communications\n\n\nNASBA: Communications & Marketing\n\n\nSession 4: (3:30-4:30 PM ET) Generative AI and Chat GPT: Uses\, Pros\, and Cons for Associations \nCourse Description:  \nAfter an overview of the technology and current offerings\, Dr. Rau highlights the business uses most likely to benefit associations now\, what to stay away from and why\, and what the future may hold. Pros and cons will be highlighted\, including the many risks of this game-changing technology. \nLearning Objectives: \n\nExamine the current and future applications of Generative AI and Chat GPT for associations.\nEvaluate how to assess business value across various association processes efficiently.\nIdentify the advantages of applying Generative AI technology to streamline workflows.\nAnalyze potential risks and challenges to keep your association ahead of the curve.\n\nSpeaker: Lisa Rau\, PhD\, Founder\, Fionta \n\nCAE: Operations\n\n\nNASBA: Information Technology\n\n\nOur sessions will be led by thought leaders and subject-matter experts who have significantly contributed to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration\, and Transformation.
URL:https://usteducation.org/event/fall-symposium-in-person-registration-2/
LOCATION:Adage Technologies 10 S Riverside Plaza STE 1500\, Chicago\, IL 60606\, 10 S Riverside Plaza STE 1500\, Chicago\, IL\, 60606\, United States
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Marketing/Member Engagement,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/4-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241107T110000
DTEND;TZID=America/New_York:20241107T163000
DTSTAMP:20260403T133651
CREATED:20240829T030927Z
LAST-MODIFIED:20241022T185559Z
UID:10000614-1730977200-1730997000@usteducation.org
SUMMARY:Fall Symposium Information
DESCRIPTION:Innovate | Collaborate | Transform \nDate: November 7\, 2024 \nTime: 11:00 AM – 4:30 PM (ET) \nLocation: In-person will be held at Adage Technologies in Chicago\, IL \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Growing Existing Sponsors and Attracting New Sponsors for Your Association \nCourse Description:  \nIn today’s competitive landscape\, associations must continuously seek innovative strategies to grow and diversify their sponsorship base. This dynamic 60-minute session led by corporate sponsorship expert Lori Zoss Kraska\, MBA\, CFRE\, “Growing Existing Sponsors and Attracting New Sponsors for Your Association\,” is designed for presidents and high-level executives of associations looking to enhance their sponsorship programs. Participants will explore advanced techniques for nurturing existing sponsor relationships\, leveraging programs to attract new sponsors\, and aligning sponsorship opportunities with organizational goals. By the end of the session\, attendees will have actionable strategies to boost sponsorship revenue and create lasting partnerships. \n\nLearning Objectives: \n\nDevelop strategies to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nEvaluate the importance of measuring sponsor satisfaction and implement feedback to enhance future collaborations.\nDesign effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nAnalyze what sponsors are looking for and determine how to best connect with them. Assess how to integrate sponsorship opportunities into your association’s strategic plan.\nCustomize sponsorship strategies to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\nConstruct ways to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nUnderstand the importance of measuring sponsor satisfaction and implementing feedback to enhance future collaborations.\nAttract New Sponsors: Devise effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nGain insights into what sponsors are looking for and how to best connect with them. A\nAlign Sponsorship Strategies with Organizational Goals: Analyze how to integrate sponsorship opportunities into your association’s strategic plan.\nUnderstand the significance of customizing sponsorship opportunities to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\n\n\nSpeaker: Lori Zoss Kraska\, MBA\, CFRE\, Founder & CEO\, Growth Owl \n\nSession 2: (12:15-1:15 PM ET) Elevate Your Impact: Three Strategies to Build Association Success \nCourse Description:  \nIn this session\, you will discover three powerful strategies to enhance your data-driven initiatives and meet your members’ needs. We begin with a comprehensive data audit to ensure you’re collecting the right information to support your goals. Next\, we’ll delve into identifying key metrics\, streamlining data collection processes\, and converting raw data into actionable insights that guide strategic decisions. \nThe session then shifts to the importance of creating complementary content. When a specific offering resonates with your members—be it a webinar\, article\, or other resource—we’ll explore ways to expand on that success. This could mean developing a sequel\, targeting a new audience\, or finding innovative ways to repurpose existing content. \nFinally\, we’ll focus on refining and quantifying your value proposition. We’ll help you pinpoint what your association excels at\, what unique value you offer to your members\, and how to measure your success in these areas. You’ll learn how leading associations use data to gain a deep understanding of their members and what matters most to them. \nThis session is essential for forward-thinking association executives. You will leave with the tools and insights needed to fully leverage your data programs and drive your organization to new success levels. \nLearning Objectives: \n\nIdentify key metrics and streamline data collection to inform strategic decisions.\nExplore the possibility and power of complementary content to continue to drive engagement and even revenue.\nClarify and quantify your value proposition.\n\nSpeaker: Merritt Rohlfing\, Senior Marketing Manager\, Association Analytics \n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET)  Supercharge Your Membership: 7 Gears Associations Need to Drive Growth \nCourse Description:  \nIt’s easy to have the “I want to go fast!” mentality when it comes to association growth\, but long term\, sustainable success isn’t about crossing the finish line first. The key is steady progress. While 0 to 60 is exhilarating\, if you don’t shift gears at the right moment\, you could easily crash and burn. Just like a skilled driver should have a strong understanding of how their vehicle operates before hitting the track\, association leaders must have a strong grasp of who their members are\, how to engage them\, and what influences their decisions before they can start to move their organization forward. \nLearning objectives: \n\nAnalyze how data can be harnessed to guide your association’s decisions and maximize performance.\nDesign personalized communications and targeted campaigns to enhance member engagement. Create valuable content to establish industry authority and influence.\nEvaluate member insights to refine strategies and ensure continual improvement.\n\nSpeaker:  Jon Smith\,EVP\, Strategic Partnerships\, Multiview \n\nSession 4: (3:30-4:30 PM ET) Generative AI and Chat GPT: Uses\, Pros\, and Cons for Associations \nCourse Description:  \nAfter an overview of the technology and current offerings\, Dr. Rau highlights the business uses most likely to benefit associations now\, what to stay away from and why\, and what the future may hold. Pros and cons will be highlighted\, including the many risks of this game-changing technology. \nLearning Objectives: \n\nExamine the current and future applications of Generative AI and Chat GPT for associations.\nEvaluate how to assess business value across various association processes efficiently.\nIdentify the advantages of applying Generative AI technology to streamline workflows.\nAnalyze potential risks and challenges to keep your association ahead of the curve.\n\nSpeaker: Lisa Rau\, PhD\, Founder\, Fionta \n  \n\nOur sessions will be led by thought leaders and subject-matter experts who have significantly contributed to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration\, and Transformation.
URL:https://usteducation.org/event/fall-symposium-information-2/
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/Website-Graphics-2024-2.png
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END:VCALENDAR