UST Education

Leveraging AI Assistant & Agents to Enhance Staff Efficiency and Member Value
2025-09-23 13:00 - 14:00 (America/New_York) | zoom.us/j/91424412396
Course Description:
Many association and society leaders remain hesitant to embrace AI, but ignoring it won’t make it go away – it will only put your organization behind the curve. The fact is, with the right approach, AI has the potential to save countless hours on repetitive tasks and increase the value you provide to members. Whether you’re an AI advocate or a skeptic, join this insightful session to learn how AI can streamline your operations and support (not replace) the important work you’re doing for your members. We’ll explore:

– The growth and limitations of large language models (LLMs)
– The importance of fine-tuning and retrieval augmented generation (RAG)
– Definitions and uses for AI Agents and Agentic AI
– Practical AI uses to streamline your operations and empower your staff
– How AI can help you enhance your member experience without sacrificing the personal touch

Learning Objectives:
Gain insights into the development and capabilities of LLMs, including their strengths and weaknesses in various applications.
Discover how AI can enhance efficiency and save time by automating repetitive tasks, improving operational efficiency, and freeing up staff time for more strategic initiatives.
Master strategies to leverage AI in improving member interactions and services, ensuring that the personal connection remains intact while increasing overall member value.

To Watch this Webinar on the Media Library CLICK HERE!

The Modern Audit-Ready Association
2025-09-24 11:00 - 12:00 | zoom.us/j/99637175117
Course Description:
The annual audit doesn’t have to be a stressful, time-consuming process. In this session, we’ll explore what it means for associations to be truly “audit-ready” in today’s environment. Drawing on real-world experience preparing nonprofit and association clients for their audits (and having conducted audits in a past life as well!), we’ll discuss common challenges organizations face, from reconciling revenue and grants to documenting internal controls, and share practical strategies for building strong processes throughout the year. Participants will also see how technology and modern accounting practices can streamline audit preparation, reduce risk, and create efficiencies that benefit both management and the board. You’ll leave with a roadmap to transform your audit from a once-a-year scramble into a tool that efficiently demonstrates financial health.

Learning Objectives:
Understand what it means to be “audit-ready”: Learn the key practices that reduce last-minute surprises and ensure your organization is prepared for an external audit.
Identify common audit pain points and how to prevent them: Explore areas like revenue recognition, grant reporting, deferred revenue, reconciliations, and internal controls, and how to proactively address them.
Apply practical strategies to strengthen internal controls and documentation: Gain insights into building sustainable processes for approvals, segregation of duties, and audit trail maintenance.
Leverage technology and modern accounting practices: See how tools like cloud-based accounting systems, workflow automation, and dashboards can streamline audit preparation and enhance transparency.

To Watch this Webinar on the Media Library CLICK HERE!

Future-Ready Associations: Navigating Today’s Defining Trends
2025-09-24 13:00 - 14:00 | zoom.us/j/96256331491
Course Description:
Join us for an insightful webinar unpacking the four critical trends transforming how associations operate, engage members, and deliver value. Backed by findings from McKinley Advisors’ latest Trends Survey of 114 association executives, this session will reveal how successful organizations are adapting to meet the moment and staying ahead of the curve.
We’ll explore:
AI & Technological Transformation: Embracing innovation without losing focus
Workforce Challenges: Responding to evolving expectations and talent needs
Regulatory Complexity & Political Uncertainty: Navigating risk and opportunity
Shifting Business Conditions: Repositioning for resilience and relevance
Discover how to turn disruption into opportunity for your association and the members you serve.

Learning Objectives:
Apply proven approaches for tackling today’s biggest challenges
Recognize what’s top of mind for association leaders
Use tools to align your strategy with the realities of a rapidly changing environment

To Watch this Webinar on the Media Library CLICK HERE!

Building Bridges: The Power of Mentorship
2025-09-25 11:00 - 12:00 | zoom.us/j/92517675709
Course Description:
Join Sam Bush and Lauren Castloo for an engaging discussion on the impact of mentorship. This session explores the mentor-mentee journey from multiple perspectives: Sam’s transition from mentee to mentor, and Lauren’s experience being mentored by Sam.
Discover actionable strategies for fostering impactful mentorship, building professional connections, and driving career growth. Attendees will gain insights on navigating challenges, enhancing skills, and creating a supportive network.

Learning Objectives:
Explore actionable strategies for fostering impactful mentorship to support career growth.
Learn how to build meaningful professional connections that enhance skills and create long-term opportunities.
Gain insights on navigating mentorship challenges and creating a supportive network for personal and professional development.

This event is eligible for CPE/CAE credit

To Watch this Webinar on the Media Library CLICK HERE!

AI Stewardship: What Association Boards Must Know
2025-09-25 13:00 - 14:30 | zoom.us/j/93235195255
Course Description:
Fiduciary responsibility and the duty of foresight require boards to operate at the center of their associations’ AI decision-making.
Artificial intelligence (AI) is the most perilous technology paradigm associations have considered for adoption in their history. Not only does AI create myriad significant risks for our community’s organizations, it is inflicting daily harm on human beings, including current association stakeholders. If boards agree to AI use in their associations, they must fulfill their obligations for building robust AI governance and sustaining vigilant AI stewardship to create the conditions for ethical, purposeful and responsible AI adoption. Given everything we know about AI today and in the years ahead, this is the only defensible pathway forward.
This session is a high-stakes briefing for association board directors/officers, chief staff executives/CXOs, and other association community contributors on what is required of our community, its organizations, and their stewards and decision-makers with respect to AI adoption.

Learning Objectives:
Understand the most critical issues in AI development and diffusion over the next 12-18 months.
Explain the full range of risks and harms created by AI technologies today and their implications for association stakeholders.
Focus organizational attention on creating the conditions for ethical, purposeful, and responsible AI adoption.
Collaborate with other association contributors to begin building robust AI governance and sustainable board AI stewardship.

To Watch this Webinar on the Media Library CLICK HERE!

A Critical Point: Mental Health for Association CEOs
2025-09-30 13:00 - 14:00 | zoom.us/j/94235084640
Course Description:
Leading an association can be deeply rewarding—yet as a chief staff executive, the physical and emotional demands often come at great personal cost. Drawing on insights from a recent survey of nearly 150 CSEs, this webinar uncovers stark realities: 85% report negative impacts on their health, 60% struggle with sleep, and nearly one in five have experienced workplace-related mental health challenges. This practical session blends data with real-world strategies for building healthier work habits, establishing boundaries, nurturing board awareness, and reshaping governance culture—empowering association CEOs and CSEs to lead sustainably while modeling well-being for their entire organization.

Learning Objectives:
Interpret the data — Describe the prevalence and impact of stress, burnout, sleep issues, and physical strain among C-suite executives.
Set and maintain healthy boundaries — Apply strategies to protect work–life integration, even within demanding board and stakeholder environments.
Engage boards and governance — Advocate effectively for supportive governance structures and policies that embed executive well-being.
Normalize well-being conversations — Use language and forums to destigmatize mental health in the executive suite.
Implement practical habits and systems — Identify at least three individual and organizational tactics—from peer networks, sabbaticals, to sleep hygiene—that reinforce sustainable leadership.

To Watch this Webinar on the Media Library CLICK HERE!

Video Relationship Management: The New Era of Connection and Engagement
2025-09-30 15:00 - 16:00 | zoom.us/j/91766849004
Course Description:
In a world where inboxes are full and audiences are tuning out, how do you break through? This session introduces Video Relationship Management (VRM), a category pioneered to restore trust and attention through authentic, scalable video. We’ll unpack the principles of VRM, which include video at the core, co-creation over control, lifecycle integration, and systemized scalability—and why they matter now more than ever. Using ASAE’s adoption of VRM as a case study, you’ll see firsthand how associations can elevate member voices, extend event impact, and create lasting connections. Walk away with practical strategies and inspiration to reimagine how your organization builds relationships in the age of distraction.

Learning Objectives:
By the end of this session, participants will be able to:
Define Video Relationship Management (VRM): Understand what VRM is, how it differs from traditional video strategies, and why it represents a new category of engagement.
Recognize the Value of Authentic Video: Learn how co-created, human-centered video outperforms scripted or outsourced production in building trust and driving measurable results.
See Lifecycle Integration in Practice: Explore how VRM can power engagement across the entire relationship journey—from welcome to renewal, pre-event buzz to post-event legacy.
Evaluate a Real Case Study: Gain insights from how ASAE has implemented VRM to amplify member voices, boost engagement, and set a new standard for association storytelling.
Apply Key Takeaways to Their Own Organization: Identify opportunities to activate VRM principles immediately, regardless of budget or staff size.

To Watch this Webinar on the Media Library CLICK HERE!

The Power of PsyCap
2025-10-01 11:00 - 12:00 | zoom.us/j/96088380653
Course Description:
Discover how Psychological Capital (PsyCap)—hope, efficacy, resilience, and optimism—can transform the volunteer experience and strengthen organizational impact. Grounded in research, this session explores how cultivating PsyCap among volunteers leads to higher satisfaction, deeper engagement, and stronger retention. Attendees will gain actionable insights and practical strategies to foster a thriving volunteer culture, backed by data and real-world application.

Learning Objectives:
Define the core components of Psychological Capital (PsyCap) and explain their relevance to volunteer motivation, satisfaction, and retention.
Identify practical tools for fostering a strengths-based volunteer culture that builds resilience and optimism across teams.
Evaluate the impact of PsyCap-focused engagement efforts on volunteer performance, satisfaction, and organizational alignment.
Design volunteer engagement initiatives that integrate PsyCap principles to support long-term organizational goals.

To Watch this Webinar on the Media Library CLICK HERE!

U-Turn: From Outstanding to Standing Out in a Competitive Marketplace
2025-10-01 13:00 - 14:00 | zoom.us/j/92295206137
Course Description:
Winning organizations market the problem, not just the solution. And members and prospects will believe that the organization BEST able to articulate their problem is the one best positioned to provide the best solution. So don’t fall in love with your solutions (your publications, conferences, education, advocacy efforts, etc.); rather, fall in love with the PROBLEM your association solves by making a U-Turn.

Learning Objectives:
Explain why quality and service excellence are no longer differentiators; they’re core expectations
Explain why a difference of KIND always beats a difference of DEGREE
Analyze your association’s core value proposition to determine what it is truly offering members.
Demonstrate how to speak relationally to your members rather than transactionally

To Watch this Webinar on the Media Library CLICK HERE!

The Psychology of AI Adoption
2025-10-02 11:00 - 12:00 | zoom.us/j/95048450786
Course Description:
In this session, participants will explore the future of AI implementation through both a strategic and psychological lens. The presentation begins by outlining emerging expectations for AI use across industries, setting the stage for thoughtful adoption. Attendees will then dive into foundational psychological principles that shape how humans adopt technology like AI. Finally, the session connects these insights to practical outcomes: how understanding value exchange and experience design fosters stronger collaboration, accelerates adoption, and unlocks sustainable value from AI technologies.

Learning Objectives:
Identify emerging expectations for AI implementation and use.
Explain the psychological principles essential to AI value-creation.
Analyze how these principles lead to AI adoption and collaboration.

To Watch this Webinar on the Media Library CLICK HERE!

Beyond the Coffee Break: 7 Ways to Spark Real Engagement at Events
2025-10-02 13:00 - 14:00 | zoom.us/j/95684606796
Course Description:

Events often leave engagement to chance rather than planning for it — even though the engagement side of an event may account for half of its success! This hands-on session introduces seven practical, replicable tactics to increase engagement and make networking more meaningful at association conferences, chapter meetings, expos, and more. Whether you’re planning a major annual meeting or a local member gathering, you’ll learn how to go beyond the usual coffee breaks and receptions to build stronger connections, build community, and ensure people leave feeling it was worth their time. You’ll try out these techniques during the workshop and walk away ready to apply them at your next event.

Learning Objectives:

Identify common limitations of traditional event networking formats such as coffee breaks and receptions

Describe seven practical tactics to enhance engagement at association events of all sizes.

Demonstrate selected engagement techniques during the session to increase attendee interaction and connection.

Be able to implement engagement strategies that build community and increase perceived value at future events

To Watch this Webinar on the Media Library CLICK HERE!

From Tourists to Townspeople: Turning Newcomers Into Belongers
2025-10-07 11:00 - 12:00 | zoom.us/j/94923953417
Course Description:
Why do people join your association—and what truly makes them stay?
In this fun, strategy-rich webinar, we’ll explore how members evolve from curious “tourists” to committed “townspeople” and how associations can guide that journey with intentional community-building and digital engagement. Inspired by the game Catan, we’ll show how to use your marketing strategy as the roadmap to foster identity, connection, and long-term belonging. Because membership isn’t just about transactions—it’s about transformation.

Learning Objectives:
Define the three stages of member engagement—Tourist, Settler, and Townsperson—and identify the key motivations and risks at each phase.
Apply marketing and digital strategies tailored to each member type, including segmentation, automation, and personalized content.
Design a member experience that fosters belonging through identity-based storytelling, feedback loops, and progression pathways.

To Watch this Webinar on the Media Library CLICK HERE!

The Association Playbook for the AI Powered Web: Making Your Website Work Smarter
2025-10-07 13:00 - 14:00 | zoom.us/j/99194815364
Course Description:
AI is transforming how people find and interact with information, but it won’t magically fix your website.
Join us as we cover the essential steps associations need to thrive on the AI-powered web. From building a strategy and structuring content to implementing schema, benchmarking performance, and answering your audience’s biggest questions, you’ll leave with a clear playbook for a smarter website.

Learning Objectives:
Explain the strategic foundation for an AI-ready website.
Apply methods to identify, create, and structure content for maximum visibility.
Develop a practical playbook for implementation, measurement, and growth

To Watch this Webinar on the Media Library CLICK HERE!

The 4 Secrets of Increased Employee Retention & Engagement: Attraction, Attention, Appreciation & Application
2025-10-08 11:00 - 12:00 | zoom.us/j/98160895432
Course Description:
Participants will learn about the power of the Attraction, Attention, Appreciation as the basis for creating a positive workplace culture that creates sustainable success, while increasing engagement and retention through practical Application of the 3 A’s.

Learning Objectives:
Describe how Attraction, Attention, and Appreciation shape a thriving workplace culture.
Identify ways the 3 A’s boost employee engagement and retention.
Apply the 4 A’s framework to address real workplace challenges.
Create a simple plan to sustain success through intentional Application.

To Watch this Webinar on the Media Library CLICK HERE!

Call 9-1-1 My Organization Is in Crisis
2025-10-08 13:00 - 14:00 | zoom.us/j/92779407897
Course Description:
A racist magazine cover, a C-level staff member sexually harassing colleagues, an abusive board member…
It isn’t IF your association will experience a crisis, it’s WHEN. Join Sheri Singer, an award winning crisis expert to learn how to prepare for a crisis, endure it, and emerge with your organization’s reputation intact.
Participants will learn how to prepare for a crisis, understand the elements in a crisis plan, know how to assemble a Rapid Response© Team, and identify the three crisis phases. Scenario crisis planning also will be discussed. Following this lively discussion, participant will walk away feeling more confident about how their organization can ensure a crisis successfully.

Learning Objectives:
Know the critical need to write and update a crisis communication plan.
Understand how to create and leverage a Rapid Response© Team.
Identify the three phases of a crisis and how to direct your efforts toward the most important one.
Identify potential crisis scenarios and know the first steps to take in those scenarios with your association’s reputation intact.

To Watch this Webinar on the Media Library CLICK HERE!

Simplify Your Tech Stack: How Zapier Can Supercharge Productivity, Create Hands-Free Workflows, and Save Your Staff a Ton of Time
2025-10-09 13:00 - 14:00 | zoom.us/j/91965105223
Course Description:
Most associations didn’t build their tech stack overnight. It grew over time with one platform here, one workaround there until you found yourself juggling disconnected systems, clunky processes, and missed opportunities.
This fast-paced, practical webinar offers a new path forward.
We will showcase how Zapier’s automation and AI capabilities paired with your existing AMS can unlock a more intelligent, integrated, and efficient way of working. No custom development. No massive overhaul. Just smart connections and real-world results. Whether you’re tackling member engagement, data hygiene, or operational workflows, this session is designed to help you take the friction out of your technology.
What We Will Cover:
The Power of Connection
Learn how connecting your day-to-day tools to your AMS through Zapier can create a unified ecosystem that speaks the same language without a single line of code.
Automation That Actually Saves Time
See how no-code automations can reduce manual tasks, eliminate redundancy, and give your team back the bandwidth they need to focus on strategy and service.
Real Use Cases That Remove Bottlenecks
From automating event workflows to streamlining chapter management, you’ll leave with tangible examples of how associations are already using this to simplify operations.
A Glimpse Into What’s Next
Explore what’s emerging from AI-powered workflows to predictive automations and how your AMS can be the launchpad for a smarter, more scalable tech stack.

Learning Objectives:
Demonstrate how to connect your AMS to everyday tools using Zapier without coding or custom development.
Identify opportunities to automate manual tasks and reduce operational friction through no-code workflows.
Analyze real-world examples of how associations are using automation to improve efficiency in areas like events, chapters, and member engagement.
Evaluate emerging AI-powered automations and how they can extend the capabilities of your AMS for future scalability.

To Watch this Webinar on the Media Library CLICK HERE!

The Fast Followers Approach to Implementing Effective Technology Systems
2025-10-14 11:00 - 12:00 | zoom.us/j/94558535651
Course Description:
Small to medium businesses (SMBs) are heavily dependent on technology but often struggle with knowing how to effectively evaluate and decide which technology tools to implement for their business. You’ll learn best practices to make informed decisions so you don’t waste time and money on technology that doesn’t improve your business outcomes.

Learning Objectives:
Understand common reasons SMBs make unwise technology investments
Apply recommendations to improve decision-making on technology investments
Apply 3 key questions to ask before making your next technology purchase

To Watch this Webinar on the Media Library CLICK HERE!

AI, SEO, and YouTube: A New Playbook for Events and Associations
2025-10-15 13:00 - 14:00 | zoom.us/j/98484543839
Course Description:
Search is changing fast. With AI engines like Google’s AI Overviews, ChatGPT, and Perplexity now delivering answers directly, traditional SEO is losing its impact. The sources AI trusts most are not your website, but platforms like Wikipedia, Reddit, and YouTube.
For associations and event professionals, this shift is both a challenge and an opportunity. YouTube has become one of the most frequently cited sources in AI-generated search results — and it’s the one platform your organization can directly control.
In this session, we’ll explore how AI is reshaping search, why video has become central to visibility, and how every organization can re-think YouTube as a strategic priority. You’ll leave with a quick start guide to launch or revamp your event or association’s YouTube channel and ensure your expertise shows up in AI search results.

Learning Objectives:
Understand the AI shift in search — why Google, ChatGPT, and other AI platforms are reducing clicks to traditional websites and what this means for SEO.
Identify the “Big Three” platforms AI relies on (Wikipedia, Reddit, YouTube) and why YouTube is the most actionable for events and associations.
Recognize the role of video in AI visibility — how short, structured video clips are increasingly cited in AI answers.
Develop a YouTube strategy for your organization — including pre-event, during-event, and post-event video opportunities.
Apply a practical quick start guide to either launch a new YouTube channel or optimize an existing one for search and AI discovery.

To Watch this Webinar on the Media Library CLICK HERE!

Content: A Foundational Element of Member Value
2025-10-16 13:00 - 14:00 | zoom.us/j/99911571039
Course Description:
This webinar is the second installment in our four-part Foundational Elements of Member Value series. The content chapter gives associations the blueprints to transform from a high-lift, reactionary content model to a well-oiled engine that pumps out member value and builds its own continuous momentum.
Check out the other chapters in the Foundational Elements of Member Value series.
Chapter One: The New Foundation of Member Value: Content, Experience and Revenue (aired August 21, 2025)
Chapter Two: Content: A Foundational Element of Member Value (airing October 16, 2025)
Chapter Three: Experience: A Foundational Element of Member Value (coming soon)
Chapter Four: Revenue: A Foundational Element of Member Value (coming soon)

Learning Objectives:
Identify and leverage sources of content for output that’s higher volume and better quality at a lower spend.
Develop a framework for what formats and topics your members and sponsors actually want.
Build systems that ensure you deliver value at a cadence your members will look forward to that allows room to respond to current events.

To Watch this Webinar on the Media Library CLICK HERE!

Practical Ways to Get Started with AI Today
2025-10-21 13:00 - 14:00 | zoom.us/j/92670951687
Course Description:
Are you intrigued by the promise of artificial intelligence but unsure where to begin? Whether you’re leading an association, managing a marketing team, or simply looking to drive innovation inside your organization, the time to start with AI is now—and it doesn’t require a technical background or a massive budget.
In this practical and action-oriented session, Erica Salm Rench from Sidecar.ai will walk you through a no-jargon-needed roadmap to begin leveraging AI today. Drawing on real-world examples from associations, nonprofits, and small teams, she’ll break down how leaders can adopt AI tools to save time, enhance member experiences, and unlock new levels of creativity and productivity.

Learning Objectives:
Identify high-impact, low-effort AI tools you can use immediately to streamline marketing, communication, and administrative workflows.
Develop a simple, repeatable framework for evaluating and implementing AI tools that align with your organization’s goals and values.
Build team confidence and momentum by using real examples and quick wins to foster a culture of experimentation with AI.

To Watch this Webinar on the Media Library CLICK HERE!

Building Your Leadership Brand
2025-10-22 11:00 - 12:00 | zoom.us/j/99557868214
Course Description:
Building a leadership brand is essential for distinguishing yourself in a competitive landscape, as it reflects your unique strengths, values, and vision. To develop a strong leadership brand, focus on three key takeaways: first, identify your core value proposition by understanding what sets you apart from other leaders and aligning your capabilities with organizational needs; second, demonstrate consistent authenticity by ensuring your actions align with your stated values to build trust; and third, emphasize measurable impact by connecting your leadership style to tangible results and continuously evolving based on feedback. Ultimately, your leadership brand is a dynamic representation of your professional journey and a promise of the unique value you bring to your team and organization.

Learning Objectives:
Articulate your core value proposition: identify your unique strengths, understand what differentiates you from other leaders, align your personal capabilities with organizational needs
Exhibit consistent authenticity: ensure your actions match your stated values; build trust through predictable, genuine behavior; let your true leadership style shine through
Drive measurable impact: connect your leadership approach to tangible results; show how your brand drives organizational success; continuously evolve based on feedback and performance

To Watch this Webinar on the Media Library CLICK HERE!

AI in Practice: Strategy, Pitfalls, and the Tools to De-Risk Adoption
2025-10-22 13:00 - 14:00 | zoom.us/j/97517848561
Course Description:
Artificial intelligence is no longer optional — but adopting it without a plan can introduce costly risks. This session explores how associations and organizations can develop a practical AI strategy that balances innovation with safeguards. We’ll examine common missteps, highlight milestones for a thoughtful rollout, and share proven tactics and tools to de-risk adoption. You’ll leave with a clearer path to implementing AI responsibly and effectively in your own organization.

Learning Objectives:
Explain why “not using it” is not a viable (or secure) AI strategy.
Analyze common implementation missteps that cost organizations time and money.
Outline the key milestones in a thoughtful AI roll-out.
Evaluate tactics and toolsets to consider for your own AI journey.

To Watch this Webinar on the Media Library CLICK HERE!

Combating the Increase of Cyber and Fraud Threats
2025-10-28 11:00 - 12:00 | zoom.us/j/98668445229
Course Description:
Fraud is on the rise and impacts organizations worldwide, regardless of size, mission, or revenue. Changes in the control environment, implementation of new technologies, and hybrid workforces have contributed to an increase in the opportunity to commit fraud at all levels and statistics show perpetrators are seizing these opportunities. This course will educate participants on fraud and cyber risks and provide actionable strategies for risk mitigation.

Learning Objectives:
Analyze the current risk environment, top forecasted risks, and emerging risks.
Identify top schemes being utilized to commit fraud for the purpose of implementing practices to mitigate risk and perform continuous monitoring throughout the year.
Evaluate cybersecurity tools and tactics to develop an effective fraud mitigation strategy.
Utilize data analytics in preventing and detecting fraudulent activity to provide participants with mechanisms they can implement at their own organizations.

To Watch this Webinar on the Media Library CLICK HERE!

Unlock Hidden Profits: 3 Game-Changing Secrets for Association Success
2025-10-29 13:00 - 14:00 | zoom.us/j/99349882286
Course Description:
Is your non-dues revenue program stuck in neutral—or simply not reaching its full potential? Whether you’re still shaping your vision or already experimenting with data, this fast-paced, practitioner-led session will give you the clarity and inspiration to accelerate results.

Join our expert trio as they reveal three “ripped-from-the-headlines” strategies every association leader needs right now:
How to gain essential CEO buy-in that sparks organizational momentum.
Smart, simple data tactics that instantly elevate your sponsor and partner programs.
The first practical steps to revamp and re-energize your revenue approach.

Walk away with fresh insights and immediately usable tools to revolutionize your non-dues revenue—and discover the hidden profit opportunities your association may be overlooking.

Learning Objectives:
After attending this webinar, participants will be able to:
Explain why CEO alignment is critical for non-dues revenue growth and how to build strong internal support.
Leverage data in simple but effective ways to improve sponsor engagement and program outcomes.
Design a prioritized action plan for taking the first steps toward revitalizing their non-dues revenue strategy.

To Watch this Webinar on the Media Library CLICK HERE!

What Works (And Why) in New Member Acquisition Campaigns
2025-10-30 13:00 - 14:00 | zoom.us/j/99395753335
Course Description:
Membership growth doesn’t happen with a single message or magic moment. It takes intentional, well-timed communication across multiple channels.
In this webinar, we’ll break down what makes an effective member acquisition strategy and how to put it into practice. You’ll learn how to combine website engagement, email outreach, and timely follow-ups to capture interest, personalize the experience, and guide prospective members toward joining.
We’ll walk through best practices for designing cross-channel campaigns that meet prospective members where they are and deliver value at every step. To bring these strategies to life, we’ll also highlight how two associations have successfully implemented them in real-world campaigns.
Whether you’re launching your first acquisition effort or fine-tuning an existing one, you’ll leave with fresh ideas to build smarter, more effective campaigns.

Learning Objectives:
Identify the key components of a successful member acquisition strategy
Design cross-channel campaigns that engage prospective members at the right time
Leverage personalization and real-time responses to improve conversions
Apply lessons from real-world campaigns to your own member growth efforts

To Watch this Webinar on the Media Library CLICK HERE!

Mastering Memory for Professional Success & Peak Performance
2025-11-04 11:00 - 12:00 | zoom.us/j/94970260939
COURSE DESCRIPTION:
In this fun & interactive program, U.S. Memory Champion, Chester Santos – “The International Man of Memory” will help you to develop life changing memory skills that you can immediately apply to better retaining and recalling valuable information from conference sessions, training classes, and other professional development activities. You’ll also learn how to become a master at remembering names to get more out of the wonderful experience of networking at business events. In addition, you’ll find out how to leverage how human memory works to make your company’s messaging and event programming more memorable.

LEARNING OBJECTIVES:
Master the fundamental principles for developing powerful memory skills to enhance productivity & increase ROI from training and development efforts
Learn to better remember names to get more out of networking at conferences/meetings and improve professional & personal relationships
Become a more effective and persuasive speaker by learning to give presentations without notes
Learn why neuroscientists insist that broadening your “knowledge base” is the key to creativity and innovation
Leverage how human memory works to make your company’s messaging and event programming more “memorable”

To Watch this Webinar on the Media Library CLICK HERE!

Streamlining Receivables: Integrating Payments with your ERP system
2025-11-04 13:00 - 14:00 | zoom.us/j/98518001878
This event is eligible for CPE Credit only~

Course Description:
In today’s digital environment, finance and operations professionals working at associations should be looking for ways to optimize their business processes. For associations currently using an Enterprise Resource Planning (ERP) system (such as Sage/Intacct, Microsoft Dynamics 365, NetSuite and Oracle), there are many ways to maximize their investment in the platform. One key area of opportunity lies in streamlining and consolidating the management of all member and customer receivables.
Moving beyond siloed departmental approaches, participants will learn strategies and best practices to integrate receivables and collections operations across membership, education, events, sponsorships, certifications, publications, and other revenue streams. This session shows how an association can use their existing ERP system to centralize invoicing, payment processing, and collections efforts, leading to improved cash flow, reduced administrative burden, enhanced data accuracy, and a holistic view of member financial engagement.
This integration enables the association to be able to utilize ERP reporting and analytics tools to gain actionable insights into cash flow, aging receivables, and collection effectiveness.

Learning Objectives:
Identify common inefficiencies in the accounts receivable process that can be addressed through payment integration.
Identify key functionalities for automation workflows, including invoice delivery, payment reminders, collection processes and more.
Develop strategies for integrating and standardizing collection procedures across various departments within the ERP.
Understand how to improve member satisfaction by providing a user-friendly experience for all financial transactions and communications.
Outline key steps and considerations for evaluating and implementing ERP-integrated payment solutions in an association environment.

To Watch this Webinar on the Media Library CLICK HERE!

The 3 Shifts of AI for Associations
2025-11-05 11:00 - 12:00 | zoom.us/j/92843784127
Course Description:
AI is reshaping how associations discover solutions, engage members, and deliver value. Yet most leaders are still asking where to start.
In this fast-moving and thought-provoking session, Sandra Nam introduces The 3 Shifts of AI for Associations, a clear framework that helps executives understand how AI is transforming the work of associations today. From search to discovery, content to conversations, and transactions to trusted agents, you will learn how to navigate these changes with confidence and vision.
Drawing on real examples from across the industry, Sandra connects innovation, leadership, and practical next steps that any association can take now, without the need for technical expertise.
What you will learn:
1. How to recognize and lead the three major AI shifts affecting associations
2. Ways to apply AI to strengthen engagement, sponsorship, and member value
4. A roadmap for evaluating, experimenting with, and communicating AI initiatives within your organization
Join this session to cut through the noise, understand what is coming next, and gain the insight to lead your association’s AI journey with clarity and purpose.

Learning Objectives:
Explain the three major shifts in how AI is transforming associations and their approach to member and industry engagement.
Identify practical applications of AI that strengthen discovery, communication, and sponsorship opportunities within associations.
Develop confidence to begin experimenting with AI in ways that align with their association’s mission, culture, and capacity for innovation.

To Watch this Webinar on the Media Library CLICK HERE!

Creating Emails Members Actually Want
2025-11-05 13:00 - 14:00 | zoom.us/j/97518055852
Course Description:
Email marketing continues to be the workhorse of marketing, but member conversions are declining. After auditing over 50 associations emails it’s clear that new emails strategies are needed get conversion rate up! It’s critical that we craft compelling calls to action, master send times, and use AI to help you write personal and meaningful content.
This session will delve into 4 strategies that will improve your email marketing:
– How to manage “we send too many emails!”
– Connecting with members as if they are the hero of the story
– Favorite AI prompts to make your emails great with little effort
– Email design and content that are working well right now
Walk away seeing how there’s power in making small changes to your emails, to amplify your email marketing.

Learning Objectives:
Apply email design and content best practices from the list you will leave with.
Design a plan to manage your email calendar and to solve the “we send too many emails!” problem.
Select and apply the best AI prompts to create winning email content that makes the member feel welcome, seen and valued.

To Watch this Webinar on the Media Library CLICK HERE!

Adventure Leadership: Key Leadership Principles from Expeditions
2025-11-06 11:00 - 12:00 | zoom.us/j/93125540101
COURSE DESCRIPTION:
Join Don Schmincke as he dives into his book and new approach to leadership development, based on ground-breaking scientific research, field-tested under the most brutal conditions on the most difficult summits, and successfully applied in the training of executives, management teams and entrepreneurs throughout the world. We will review core lessons and approaches from three points of view. First, key leadership principle learned from expeditions in the Himalayas and Andes. Then we will bring these lessons to the world of business, with examples from experiences in coaching entrepreneurs and business management teams. Finally, we will take a look at the science behind these winning strategies, exploring these principles at their fundamental level.
We will also go over key points as a summarized, plan-of-attack blueprint that will help the you master the courage and skill to approach leadership from a practical perspective, overcome persistent barriers to performance, understand the source of dysfunctional behaviors that plague organizations and learn how to overcome and redirect them into productive results, understand why chronic management problems exist, where and why they originate and what to do about them, enrich profits, markets and organizational culture.
More information on Don can be found here.

LEARNING OBJECTIVES:
Learn key leadership principle learned from expeditions in the Himalayas and Andes.
Learn how to bring these lessons to the world of business, with examples from their experiences in coaching entrepreneurs and business management teams.
Learn at the science behind these winning strategies, exploring these principles at their fundamental level.

To Watch this Webinar on the Media Library CLICK HERE!
