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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250423T130000
DTEND;TZID=America/New_York:20250423T140000
DTSTAMP:20260403T155224
CREATED:20250220T214607Z
LAST-MODIFIED:20250423T193239Z
UID:10000677-1745413200-1745416800@usteducation.org
SUMMARY:Transforming Your Annual Conference Into Year-Round Engagement & Revenue
DESCRIPTION:Course Description:  \nIn this webinar\, we’ll show you how to evolve your event into a 365-day content and engagement strategy. Learn how to repurpose conference content into always-on digital programming\, leverage multiple media formats (videos\, webinars\, podcasts\, and articles)\, and create sponsorship inventory that drives non-dues revenue. Whether you’re a CEO focused on long-term impact or an event manager responsible for execution\, this session will equip you with practical strategies to amplify your event’s reach and ROI. \n  \nLearning Objectives: \nAnalyze strategies to extend your conference’s influence beyond its in-person attendees\, reaching a broader audience. \nDevelop a year-round content strategy that boosts member engagement and brand exposure. \nEvaluate sponsorship models and monetization tactics that turn event content into a sustainable\, non-dues revenue stream. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n  \n 
URL:https://usteducation.org/event/transforming-your-annual-conference-into-year-round-engagement-revenue/
LOCATION:zoom.us/j/98833345677
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/DanMarcus25-1.png
ORGANIZER;CN="Dan Stevens":MAILTO:dan.stevens@talewinddigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250422T110000
DTEND;TZID=America/New_York:20250422T120000
DTSTAMP:20260403T155224
CREATED:20241206T172751Z
LAST-MODIFIED:20250422T181854Z
UID:10000649-1745319600-1745323200@usteducation.org
SUMMARY:What’s New in BC 2025 Wave 1
DESCRIPTION:Course Description:  \nBusiness Central has two major updates each year. Today you will get the highlights of what’s new in the latest release. This will cover multiple areas of BC. \nLearning Objectives: \nIdentify what is new in BC \n\nExplain update rollouts for BC \n\nDevelop strategies for managing your update schedule \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/whats-new-in-bc-2025-wave-1/
LOCATION:zoom.us/j/93211118058
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Andrew24.png
ORGANIZER;CN="Andrew Good":MAILTO:agood@libertygrove.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250417T110000
DTEND;TZID=America/New_York:20250417T120000
DTSTAMP:20260403T155224
CREATED:20250218T084645Z
LAST-MODIFIED:20250418T142308Z
UID:10000675-1744887600-1744891200@usteducation.org
SUMMARY:Mastering Standard Operating Procedures: Enhancing Efficiency and Compliance
DESCRIPTION:Course Description:  \nJoin us for an insightful webinar on Standard Operating Procedures (SOPs)\, designed to empower organizations with the knowledge\, skills\, and tools to develop and implement effective SOPs. SOPs are the backbone of quality and consistency in any organization\, ensuring that every task is performed with uniformity and precision. This webinar will guide you through the journey of understanding what SOPs are\, identifying your organization’s needs\, creating tailored SOPs\, and implementing them effectively. Learn how SOPs can enhance operational efficiency\, ensure compliance with legal and industry standards\, and provide a strong basis for training and quality control. \n  \nLearning Objectives: \nDescribe the purpose\, structure\, and significance of Standard Operating Procedures (SOPs) in ensuring operational efficiency and compliance. \nAnalyze organizational processes to determine where SOPs are needed and map step-by-step procedures. \nDevelop Effective SOPs: Gain insights into creating clear\, simple\, and accessible SOPs with detailed instructions and visual aids to ensure consistency and quality. \nEvaluate SOPs: Understand the review and approval process to ensure SOPs are accurately written\, practical\, and effective123. \nImplement and Train: Learn strategies for implementing SOPs within your organization\, training staff\, and ensuring SOPs are easily accessible and regularly updated123. \nUtilize Digital Tools: Explore various digital tools and software that can help streamline the creation and implementation of SOPs123. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n  \n 
URL:https://usteducation.org/event/mastering-standard-operating-procedures-enhancing-efficiency-and-compliance/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/DanielTowsif25-1.png
ORGANIZER;CN="Daniel Elacqua":MAILTO:daniel@strategico-consultants.com
LOCATION:https://usteducation.org/event/mastering-standard-operating-procedures-enhancing-efficiency-and-compliance/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250409T130000
DTEND;TZID=America/New_York:20250409T140000
DTSTAMP:20260403T155224
CREATED:20250319T123146Z
LAST-MODIFIED:20250410T184948Z
UID:10000687-1744203600-1744207200@usteducation.org
SUMMARY:Autonomous AI for Nonprofits: Transform Your Team’s Capacity to Drive Impact
DESCRIPTION:Course Description: \nIs your team spending too much time on tedious tasks like member renewals\, payment questions\, and volunteer scheduling? \nLearn how Autonomous AI tools like Agentforce can help free up your staff to focus on what matters most – building relationships and growing your organization. \n  \nLearning Objectives: \nUnderstand AI Agents\, potential tools\, and their capabilities \n\nDefine use cases for AI within your organization \n\nIdentify next steps for AI exploration and implementation \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/autonomous-ai-for-nonprofits-transform-your-teams-capacity-to-drive-impact/
LOCATION:zoom.us/j/91295977002
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/03/StephenNicole25-1.png
ORGANIZER;CN="Stephen St. John":MAILTO:sstjohn@fusionspan.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250408T110000
DTEND;TZID=America/New_York:20250408T120000
DTSTAMP:20260403T155224
CREATED:20250220T215959Z
LAST-MODIFIED:20250409T200609Z
UID:10000678-1744110000-1744113600@usteducation.org
SUMMARY:One-Size-Fits-NONE: “Watch Me” is NOT a Strategy for Sales Success
DESCRIPTION:Course Description:  \nTraditional sales training often follows a “one-size-fits-all” formula—treating every salesperson as if they learn\, grow\, and succeed in the same way. Sure\, it might create a common language\, but it completely misses the mark on what truly drives long-term performance: empowering salespeople to think\, adapt\, and sell on their own. The reality? A shocking 75% of all sales training dollars go to waste\, and the old-school “watch me and learn” method is a guaranteed formula for failure. It’s time to break the cycle and embrace a smarter\, more effective way to build unstoppable sales teams. This game-changing workshop flips the script. You’ll discover a fresh\, highly effective method to develop salespeople based on their unique strengths—equipping them with the precise skills they need to fuel your company’s next stage of growth. \n  \nLearning Objectives: \nMotivate with The Platinum Rule: Engage your sales team by treating them the way they want to be treated\, not the way you want to be treated. \nSpeak Their Language: Discover and leverage the three “love languages” of salespeople to connect\, inspire\, and drive results. \nHarness the Power of Sales DNA: Identify the specific skills\, behaviors\, and processes each salesperson needs to succeed. \nFour Steps to Improve Sales Team Training: The answer lies in a structured approach that considers the unique needs and challenges of your team. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n 
URL:https://usteducation.org/event/one-size-fits-none-watch-me-is-not-a-strategy-for-sales-success/
LOCATION:zoom.us/j/97180658615
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Steve25-1.png
ORGANIZER;CN="Steve Heroux":MAILTO:steve@thesalescollective.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250325T130000
DTEND;TZID=America/New_York:20250325T140000
DTSTAMP:20260403T155224
CREATED:20250221T190722Z
LAST-MODIFIED:20250326T134808Z
UID:10000681-1742907600-1742911200@usteducation.org
SUMMARY:Passiontivity: Aligning Career Pathing With Career Motivators
DESCRIPTION:Course Description:  \nToday’s association staff want more than an opportunity to excel at their jobs. They want to do work they love. Yet too often leaders hire and promote based ONLY on a person’s competencies\, rather than considering their intrinsic career motivators. In this eye-opening presentation\, search consultant Shira Lotzar of Purposeful Hire\, will introduce you to her proprietary tool\, Passiontivity\, that can revolutionize the way you recruit\, engage\, and career path your staff. \n  \nLearning Objectives: \nAnalyze strategies to overcome the inherent career tension between employers and staff. \nDevelop a personalized career pathing model that aligns with key engagement areas. \nApply Passiontivity as a tool for both recruitment and workforce planning. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n  \n 
URL:https://usteducation.org/event/passiontivity-aligning-career-pathing-with-career-motivators/
LOCATION:zoom.us/j/93212620401
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Shira25-1.png
ORGANIZER;CN="Shira Lotzar":MAILTO:shira@purposefulhire.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250325T110000
DTEND;TZID=America/New_York:20250325T120000
DTSTAMP:20260403T155224
CREATED:20250224T135910Z
LAST-MODIFIED:20250326T132454Z
UID:10000680-1742900400-1742904000@usteducation.org
SUMMARY:Your Association and PCI Compliance
DESCRIPTION:Course Description:  \nThe Payment Card Industry Data Security Standard (PCI DSS) governs card security for all merchants. Failure to be in compliance can be extremely costly both financially and reputationally. This webinar focuses on the new version PCI DSS 4.01\, which replaced 4.0 on December 31\, 2024 and with which all merchants must comply by March 31\, 2025. The discussion will include changes of the standard and how it applies to those accepting cards as well as tips and techniques for reducing scope of applicability through contracting out card collection and storage. \n  \nLearning Objectives: \nIdentify the 12 principal requirements of PCI DSS 4.01 and explain their significance \nUnderstand Self Assessment Questionnaires (SAQs) \nAnalyze methods to reduce the scope of your Cardholder Data Environment (CDE) \nCompare encryption and tokenization as data security measures and assess their impact on compliance \nDistinguish between Card Present and Card Not Present environments and examine their unique security considerations. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/your-association-and-pci-compliance/
LOCATION:zoom.us/j/97024830943
CATEGORIES:ASSOCIATIONS & NONPROFITS,Finance,Payments/PCI Compliance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/RickMichaela25.png
ORGANIZER;CN="Rick Ricker":MAILTO:rickricker@ustranscationscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250320T130000
DTEND;TZID=America/New_York:20250320T140000
DTSTAMP:20260403T155224
CREATED:20241206T193400Z
LAST-MODIFIED:20250321T161101Z
UID:10000652-1742475600-1742479200@usteducation.org
SUMMARY:From Ordinary to Extraordinary: Transforming Online Professional Learning With Unreasonable Hospitality
DESCRIPTION:Course Description:  \nOnline professional learning has the power to offer more than just knowledge—it can deliver extraordinary experiences that champion individuals and transform their lives. Drawing from the best selling book Unreasonable Hospitality\, this webinar highlights how a culture of care\, personalized service\, and human connection can enhance engagement and drive success in online and blended professional learning environments\, benefiting association members of all fields. \n  \nLearning Objectives: \nDescribe innovative ways to build member engagement through personalized\, service-driven professional learning approaches \nExplain how embracing hospitality principles can align with association goals and create more inclusive\, thriving learning environments \nApply practical steps to foster a caring and vibrant community \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/from-ordinary-to-extraordinary-transforming-online-professional-learning-with-unreasonable-hospitality/
LOCATION:zoom.us/j/92969608816
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/12/BenRyan25.png
ORGANIZER;CN="Ben Bongers":MAILTO:bbongers@educause.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250320T110000
DTEND;TZID=America/New_York:20250320T120000
DTSTAMP:20260403T155224
CREATED:20250220T232157Z
LAST-MODIFIED:20250321T154757Z
UID:10000679-1742468400-1742472000@usteducation.org
SUMMARY:The Future of Association Tech: Why Women-Led Innovation Matters
DESCRIPTION:Course Description:  \nMost of the technology shaping our world—including the tools associations rely on—was not designed with women at the table. With less than 2% of venture capital funding going to women-led startups and AI systems reflecting systemic biases\, association leaders must consider: How does this lack of diversity impact the future of membership\, engagement\, and innovation? \n\nJoin us for The Future of Association Tech: Why Women-Led Innovation Matters\, where we’ll explore how the historical lack of women in tech leadership affects everything from AI-driven membership platforms to digital engagement strategies. We’ll uncover why women’s perspectives in tech lead to more innovative\, human-centered solutions\, how gender imbalance influences the tools associations depend on\, and what leaders can do to ensure technology better serves their members\, staff\, and mission. \n\nThis session is a must-attend for C-suite executives\, membership professionals\, and nonprofit leaders who want to future-proof their associations by advocating for smarter\, more inclusive technology—because the best innovations happen when everyone’s voice is heard. \n  \nLearning Objectives: \nUncover the hidden bias in association technology – Learn how the underrepresentation of women in tech impacts the tools\, AI models\, and engagement platforms shaping the association industry. \nUnderstand why women-led innovation drives better outcomes – Explore case studies where women-led tech companies have built more effective\, human-centered digital solutions. \nPrepare for the future of association technology – Get ahead of emerging trends in AI\, automation\, and engagement strategies that prioritize diverse leadership and inclusive design. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/the-future-of-association-tech-why-women-led-innovation-matters/
LOCATION:zoom.us/j/93377930845
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/SandraBarbara25-1.png
ORGANIZER;CN="Sandra Nam":MAILTO:sandra@qiqochat.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250319T110000
DTEND;TZID=America/New_York:20250319T113000
DTSTAMP:20260403T155224
CREATED:20240828T220538Z
LAST-MODIFIED:20250320T164704Z
UID:10000612-1742382000-1742383800@usteducation.org
SUMMARY:Bite-Sized Big Impact: How Microlearning Is Reshaping Education
DESCRIPTION:COURSE DESCRIPTION: \nThe modern member is busy\, mobile\, and looking to learn. Equally\, they are short on time\, working remotely\, and highly digitally literate. In a world where people check their smartphones nine times an hour\, and competition for attention is exceptionally fierce\, it is no wonder that shorter digital learning content is becoming more necessary and popular. Amongst the many methodologies employed to deliver professional education\, microlearning has emerged as a frontrunner in transforming the membership sector’s learning landscape; and given the pivotal role of education in associations’ value proposition\, in this session we explain why and how associations can create and curate content that is mobile\, media-rich\, on-demand\, and suited to the modern learner. \n  \nLEARNING OBJECTIVES: \nDescribe the Dynamics of the Attention Economy \nIdentify the Demands of the Modern Learner \nAnalyze and implement the Key Components of Microlearning \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/bite-sized-big-impact-how-microlearning-is-reshaping-education/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/AndrewElisa24.png
ORGANIZER;CN="Andrew Chamberlain":MAILTO:andrewchamberlain@you-elevated.com
LOCATION:https://usteducation.org/event/bite-sized-big-impact-how-microlearning-is-reshaping-education/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250318T110000
DTEND;TZID=America/New_York:20250318T120000
DTSTAMP:20260403T155224
CREATED:20250218T091215Z
LAST-MODIFIED:20250319T060136Z
UID:10000676-1742295600-1742299200@usteducation.org
SUMMARY:Conflicts of Interest in Associations and Nonprofits
DESCRIPTION:Course Description:  \nThis session will address potential and actual conflicts of interest in nonprofit organizations\, with specific focus on the three IRS classifications most common to the association marketspace. Knowing how to recognize\, manage\, and avoid damage from conflicts of interest while still operating an effective organization is the goal of this presentation. Whether you represent an association\, a social welfare organization\, or a public charity\, this session will address conflicts from your organization’s perspective. \n  \nLearning Objectives: \nParticipants will be able to recognize and discuss the key features of conflicts of interest in nonprofit organizations\, especially including associations. \n\nParticipants will become familiar with the differing regulatory treatment of conflicts in 501(c)(6)\, 501(c)(3)\, and 501(c)(4) organizations \n\nParticipants will become familiar with the key non-legal consequences of conflicts of interest \n\nParticipants will learn key features of a management plan to address conflicts of interest \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/conflicts-of-interest-in-associations-and-nonprofits/
LOCATION:zoom.us/j/98343856948
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Michael25.png
ORGANIZER;CN="Michael Wyland":MAILTO:michael@sumptionandwyland.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250313T130000
DTEND;TZID=America/New_York:20250313T140000
DTSTAMP:20260403T155224
CREATED:20250114T101131Z
LAST-MODIFIED:20250314T180817Z
UID:10000667-1741870800-1741874400@usteducation.org
SUMMARY:Best Practices for Association / Nonprofit Board Governance in the Digital Age
DESCRIPTION:Course Description:  \nBoards face unprecedented challenges as organizations undergo digital transformation. This session focuses on equipping board members with tools to address cybersecurity risks\, leverage digital opportunities\, and maintain accountability in a data-driven world. Case studies and best practices from top-performing organizations will provide actionable insights.\nFormat: Panel with Case Study Presentations.\nLearning Approach: Expert presentations followed by Q&A and group discussion. \n  \nLearning Objectives: \nRecognize digital risks and opportunities in governance. \nApply governance frameworks for digital transformation. \nEnhance board oversight on cybersecurity and data use. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/best-practices-for-association-nonprofit-board-governance-in-the-digital-age/
LOCATION:zoom.us/j/92882288567
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/01/Don25.png
ORGANIZER;CN="Don Dea":MAILTO:dddea@fusionproductions.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250313T110000
DTEND;TZID=America/New_York:20250313T113000
DTSTAMP:20260403T155225
CREATED:20250114T093127Z
LAST-MODIFIED:20250314T155540Z
UID:10000665-1741863600-1741865400@usteducation.org
SUMMARY:Love Your Content Again: Repurposing Webinars for Ongoing Engagement
DESCRIPTION:Course Description:  \nFall in love with your content all over again! During this webinar I will show you how to turn your existing webinars into fresh\, exciting content that keeps your audience engaged and your brand shining. Learn how to repurpose your webinars into blog posts\, social media gems\, podcasts\, and more—without the extra work! \nBy the end of this session\, you’ll have the tools\, tips\, and strategies to keep your content alive and thriving\, making sure it continues to deliver value long after its first date! \n  \nLearning Objectives: \nEvaluate the benefits of content repurposing \nIdentify effective formats for repurposing \nDevelop a repurposing strategy \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/love-your-content-again-repurposing-webinars-for-ongoing-engagement/
LOCATION:zoom.us/j/95639751640
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/01/Reilly25.png
ORGANIZER;CN="Reilly Moriarty":MAILTO:reilly@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250312T130000
DTEND;TZID=America/New_York:20250312T140000
DTSTAMP:20260403T155225
CREATED:20241021T173106Z
LAST-MODIFIED:20250313T113159Z
UID:10000639-1741784400-1741788000@usteducation.org
SUMMARY:Increase Sponsorship Revenue with Video
DESCRIPTION:COURSE DESCRIPTION: \nIn this one-hour webinar\, association leaders will discover how to leverage video to unlock new revenue streams. We’ll discover how video can add non-dues revenue around events\, from pre-event promotions to in-event showcases and post-event recaps. Attendees will learn actionable strategies to drive additional revenue from existing digital\, print\, and year-round sponsorships by integrating video into their mix of available digital sponsorship space. This session will provide practical insights on how to offer dynamic\, high-value opportunities to sponsors while enhancing member engagement. \n  \nLEARNING OBJECTIVES: \nExplain how video serves as a low-lift strategy to increase revenue from exhibitors and sponsors. \nIdentify strategies to increase revenue for exhibitors without adding square feet to your event. \nAnalyze how video can provide year-round revenue for your association while increasing engagement. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n 
URL:https://usteducation.org/event/increase-sponsorship-revenue-with-video/
LOCATION:zoom.us/j/96283401091
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Michael24.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250306T143000
DTEND;TZID=America/New_York:20250306T153000
DTSTAMP:20260403T155225
CREATED:20250123T172735Z
LAST-MODIFIED:20250306T155109Z
UID:10000672-1741271400-1741275000@usteducation.org
SUMMARY:Spring Symposium: Virtual Registration
DESCRIPTION:Empowering Change \nDate: March 6th\, 2025 \nTime: 10:00 AM – 3:30 PM \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \n \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 AM) Empowering Change Through Data: Bringing Your Data to Life  \nCourse Description:  \n\n\nData is the engine that drives transformative change and enables associations to create truly personalized member experiences. Empowering change begins with understanding who your members are\, what they need\, and how they’re evolving in their careers and interests. Static data can no longer keep up with dynamic member needs. \nDiscover how to empower change within your organization by bringing your data to life. We’ll explore strategies to ensure your data evolves alongside your members\, remains accurate and relevant\, and works seamlessly across systems to meet members where they are. By harnessing the power of data\, you’ll be equipped to create impactful\, personalized experiences that drive meaningful engagement and long-term growth. \n\nLearning Objectives: \n\nExplain how data empowers change and enables personalized member experiences.\nDevelop strategies to maintain dynamic\, relevant member data.\nAnalyze methods for integrating data across systems to support evolving member needs.\n\n\nSpeaker: Cameron Aubuchon from PropFuel \n\nSession 2: (11:15-12:15 PM) The Culture You Need in a Time of Disruptive Change \nCourse Description:  \nThere is no one “right” workplace culture for everyone\, but these days\, there are some specific elements of culture that have become more important than ever—because they help you deal with rapid and disruptive change. Whether its publishing business models being upended\, an unpredictable political landscape\, or the unknown impact of AI\, we are all dealing with change like never before\, but our cultures may be getting in the way. \nIn this practical session\, culture expert Jamie Notter will share research from his latest book that pinpoints the specific patterns inside most association cultures that need to be in place for you to manage change better\, including elements of collaboration\, innovation\, agility\, decision-making\, and difficult conversations. He’ll help you spot the damaging patterns inside your culture and give you concrete strategies for changing your culture quickly in ways that improve your ability to deal with change. \nLearning objectives: \n\nAnalyze patterns inside your culture that mess with success and slow down change.\nEvaluate and prioritize areas of culture change based on specific challenges they face\nDevelop strategies for rapid and thorough culture change\n\nSpeaker: Jamie Notter from Propel \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) Disruptive Engagement: Redefining Member Value in the Digital Age \nCourse Description:  \nAs our world rapidly evolves\, so do concepts of membership\, challenging associations to rethink their value propositions. Social media and global technologies are drawing individuals into niche\, private groups\, reshaping expectations for community and engagement. This keynote explores the generational shifts influencing how members perceive the value of their time\, actions\, and data—and the rewards they expect in return. Join us to uncover what these changes mean for the future of associations and gain insights on how to adapt your strategies to align with these emerging member expectations. \nLearning Objectives: \n\nIdentify what members value most within your association\nEvaluate whether you are meeting member needs\nDevelop strategies to keep members engaged year-round\n\nSpeaker: Dan Stevens from WorkerBee.TV and Marcus Leite from WorkerBee.TV \n\nSession 4: (2:30-3:30 PM) The Human Element of AI: Making Technology Adoption Stick \nCourse Description:  \nAI is more than technology; it’s a transformative shift in how we work\, think\, and grow together as an organization. But here’s the truth: the challenges and opportunities that come with adopting AI aren’t unique to AI. They’re the same human factors we encounter with any major technology shift.\nSuccessful technology adoption—whether it’s AI\, a new CRM\, or a digital platform—requires more than picking the right tool and rolling it out. It’s about what happens next. How do you ensure your team continues to focus on the tool\, finds meaningful ways to use it\, and integrates it into their daily workflows? What are the barriers that keep teams from fully leveraging these tools\, and how can leaders help break them down? \nIn this session\, we’ll talk about how to navigate these challenges\, inspire curiosity\, and ensure your team feels supported every step of the way. You’ll hear real-world stories about what works (and what doesn’t) when helping teams integrate AI – or any new technology – into their daily lives. Together\, we’ll explore how leaders can make AI not just a passing trend but a lasting and meaningful part of their organization’s DNA. \nLearning Objectives: \n\nLearn how to evaluate technology solutions\, communicate their value clearly to your team\, and roll them out in a way that builds trust and enthusiasm across your organization.\nDiscover how to avoid the “launch-it-and-forget-it” trap by creating a culture of continuous improvement\, where teams regularly revisit and refine how they use new tools like AI to meet evolving goals.\nIdentify common obstacles—such as resistance to change\, lack of training\, or unclear processes—and explore strategies for breaking down these barriers to help your team fully embrace new technologies.\n\nSpeaker: Joanna Pineda from Matrix \n  \n\n  \nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Empowering Change. \n 
URL:https://usteducation.org/event/spring-symposium-virtual-registration-2/
LOCATION:zoom.us/j/92006922837
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/01/DC-4.png
ORGANIZER;CN="Cameron Aubuchon":MAILTO:cameron@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250306T100000
DTEND;TZID=America/New_York:20250306T164500
DTSTAMP:20260403T155225
CREATED:20250123T173514Z
LAST-MODIFIED:20250226T142521Z
UID:10000671-1741255200-1741279500@usteducation.org
SUMMARY:Spring Symposium Information
DESCRIPTION:Empowering Change \nDate: March 6th\, 2025 \nTime: 10:00 AM – 3:30 PM \n**In-person exclusive content from 3:45-4:45 PM…see below for details \nLocation: In-person will be held at: \nHigher Logic\n4501 Fairfax Dr.\n2nd floor\nArlington\, VA 22203 \n  \nThis symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 AM) Empowering Change Through Data: Bringing Your Data to Life  \nCourse Description:  \n\n\nData is the engine that drives transformative change and enables associations to create truly personalized member experiences. Empowering change begins with understanding who your members are\, what they need\, and how they’re evolving in their careers and interests. Static data can no longer keep up with dynamic member needs. \nDiscover how to empower change within your organization by bringing your data to life. We’ll explore strategies to ensure your data evolves alongside your members\, remains accurate and relevant\, and works seamlessly across systems to meet members where they are. By harnessing the power of data\, you’ll be equipped to create impactful\, personalized experiences that drive meaningful engagement and long-term growth. \n\nLearning Objectives: \n\nExplain how data empowers change and enables personalized member experiences.\nDevelop strategies to maintain dynamic\, relevant member data.\nAnalyze methods for integrating data across systems to support evolving member needs.\n\n\nSpeaker: Cameron Aubuchon from PropFuel \n\nSession 2: (11:15-12:15 PM) The Culture You Need in a Time of Disruptive Change \nCourse Description:  \nThere is no one “right” workplace culture for everyone\, but these days\, there are some specific elements of culture that have become more important than ever—because they help you deal with rapid and disruptive change. Whether its publishing business models being upended\, an unpredictable political landscape\, or the unknown impact of AI\, we are all dealing with change like never before\, but our cultures may be getting in the way. \nIn this practical session\, culture expert Jamie Notter will share research from his latest book that pinpoints the specific patterns inside most association cultures that need to be in place for you to manage change better\, including elements of collaboration\, innovation\, agility\, decision-making\, and difficult conversations. He’ll help you spot the damaging patterns inside your culture and give you concrete strategies for changing your culture quickly in ways that improve your ability to deal with change. \nLearning objectives: \n\nAnalyze patterns inside your culture that mess with success and slow down change.\nEvaluate and prioritize areas of culture change based on specific challenges they face\nDevelop strategies for rapid and thorough culture change\n\nSpeaker: Jamie Notter from Propel \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) Disruptive Engagement: Redefining Member Value in the Digital Age \nCourse Description:  \nAs our world rapidly evolves\, so do concepts of membership\, challenging associations to rethink their value propositions. Social media and global technologies are drawing individuals into niche\, private groups\, reshaping expectations for community and engagement. This keynote explores the generational shifts influencing how members perceive the value of their time\, actions\, and data—and the rewards they expect in return. Join us to uncover what these changes mean for the future of associations and gain insights on how to adapt your strategies to align with these emerging member expectations. \nLearning Objectives: \n\nIdentify what members value most within your association\nEvaluate whether you are meeting member needs\nDevelop strategies to keep members engaged year-round\n\nSpeaker: Dan Stevens from WorkerBee.TV and Marcus Leite from WorkerBee.TV \n\nSession 4: (2:30-3:30 PM) The Human Element of AI: Making Technology Adoption Stick \nCourse Description:  \nAI is more than technology; it’s a transformative shift in how we work\, think\, and grow together as an organization. But here’s the truth: the challenges and opportunities that come with adopting AI aren’t unique to AI. They’re the same human factors we encounter with any major technology shift.\nSuccessful technology adoption—whether it’s AI\, a new CRM\, or a digital platform—requires more than picking the right tool and rolling it out. It’s about what happens next. How do you ensure your team continues to focus on the tool\, finds meaningful ways to use it\, and integrates it into their daily workflows? What are the barriers that keep teams from fully leveraging these tools\, and how can leaders help break them down? \nIn this session\, we’ll talk about how to navigate these challenges\, inspire curiosity\, and ensure your team feels supported every step of the way. You’ll hear real-world stories about what works (and what doesn’t) when helping teams integrate AI – or any new technology – into their daily lives. Together\, we’ll explore how leaders can make AI not just a passing trend but a lasting and meaningful part of their organization’s DNA. \nLearning Objectives: \n\nLearn how to evaluate technology solutions\, communicate their value clearly to your team\, and roll them out in a way that builds trust and enthusiasm across your organization.\nDiscover how to avoid the “launch-it-and-forget-it” trap by creating a culture of continuous improvement\, where teams regularly revisit and refine how they use new tools like AI to meet evolving goals.\nIdentify common obstacles—such as resistance to change\, lack of training\, or unclear processes—and explore strategies for breaking down these barriers to help your team fully embrace new technologies.\n\nSpeaker: Joanna Pineda from Matrix \n\n** \n \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Empowering Change.
URL:https://usteducation.org/event/spring-symposium-information/
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/01/SS-25-Main-Graphic-3-2.png
ORGANIZER;CN="Cameron Aubuchon":MAILTO:cameron@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250306T100000
DTEND;TZID=America/New_York:20250306T164500
DTSTAMP:20260403T155225
CREATED:20250123T173412Z
LAST-MODIFIED:20250226T142738Z
UID:10000673-1741255200-1741279500@usteducation.org
SUMMARY:Spring Symposium: In-Person Registration
DESCRIPTION:Empowering Change \nDate: March 6th\, 2025 \nTime: 10:00 AM – 4:45 PM \nLocation:  \nHigher Logic\n4501 Fairfax Dr.\n2nd floor\nArlington\, VA 22203 \nThis symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \n \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 AM) Empowering Change Through Data: Bringing Your Data to Life  \nCourse Description:  \n\n\nData is the engine that drives transformative change and enables associations to create truly personalized member experiences. Empowering change begins with understanding who your members are\, what they need\, and how they’re evolving in their careers and interests. Static data can no longer keep up with dynamic member needs. \nDiscover how to empower change within your organization by bringing your data to life. We’ll explore strategies to ensure your data evolves alongside your members\, remains accurate and relevant\, and works seamlessly across systems to meet members where they are. By harnessing the power of data\, you’ll be equipped to create impactful\, personalized experiences that drive meaningful engagement and long-term growth. \n\nLearning Objectives: \n\nExplain how data empowers change and enables personalized member experiences.\nDevelop strategies to maintain dynamic\, relevant member data.\nAnalyze methods for integrating data across systems to support evolving member needs.\n\n\nSpeaker: Cameron Aubuchon from PropFuel \n\nSession 2: (11:15-12:15 PM) The Culture You Need in a Time of Disruptive Change \nCourse Description:  \nThere is no one “right” workplace culture for everyone\, but these days\, there are some specific elements of culture that have become more important than ever—because they help you deal with rapid and disruptive change. Whether its publishing business models being upended\, an unpredictable political landscape\, or the unknown impact of AI\, we are all dealing with change like never before\, but our cultures may be getting in the way. \nIn this practical session\, culture expert Jamie Notter will share research from his latest book that pinpoints the specific patterns inside most association cultures that need to be in place for you to manage change better\, including elements of collaboration\, innovation\, agility\, decision-making\, and difficult conversations. He’ll help you spot the damaging patterns inside your culture and give you concrete strategies for changing your culture quickly in ways that improve your ability to deal with change. \nLearning objectives: \n\nAnalyze patterns inside your culture that mess with success and slow down change.\nEvaluate and prioritize areas of culture change based on specific challenges they face\nDevelop strategies for rapid and thorough culture change\n\nSpeaker: Jamie Notter from Propel \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) Disruptive Engagement: Redefining Member Value in the Digital Age \nCourse Description:  \nAs our world rapidly evolves\, so do concepts of membership\, challenging associations to rethink their value propositions. Social media and global technologies are drawing individuals into niche\, private groups\, reshaping expectations for community and engagement. This keynote explores the generational shifts influencing how members perceive the value of their time\, actions\, and data—and the rewards they expect in return. Join us to uncover what these changes mean for the future of associations and gain insights on how to adapt your strategies to align with these emerging member expectations. \nLearning Objectives: \n\nIdentify what members value most within your association\nEvaluate whether you are meeting member needs\nDevelop strategies to keep members engaged year-round\n\nSpeaker: Dan Stevens from WorkerBee.TV and Marcus Leite from WorkerBee.TV \n\nSession 4: (2:30-3:30 PM) The Human Element of AI: Making Technology Adoption Stick \nCourse Description:  \nAI is more than technology; it’s a transformative shift in how we work\, think\, and grow together as an organization. But here’s the truth: the challenges and opportunities that come with adopting AI aren’t unique to AI. They’re the same human factors we encounter with any major technology shift.\nSuccessful technology adoption—whether it’s AI\, a new CRM\, or a digital platform—requires more than picking the right tool and rolling it out. It’s about what happens next. How do you ensure your team continues to focus on the tool\, finds meaningful ways to use it\, and integrates it into their daily workflows? What are the barriers that keep teams from fully leveraging these tools\, and how can leaders help break them down? \nIn this session\, we’ll talk about how to navigate these challenges\, inspire curiosity\, and ensure your team feels supported every step of the way. You’ll hear real-world stories about what works (and what doesn’t) when helping teams integrate AI – or any new technology – into their daily lives. Together\, we’ll explore how leaders can make AI not just a passing trend but a lasting and meaningful part of their organization’s DNA. \nLearning Objectives: \n\nLearn how to evaluate technology solutions\, communicate their value clearly to your team\, and roll them out in a way that builds trust and enthusiasm across your organization.\nDiscover how to avoid the “launch-it-and-forget-it” trap by creating a culture of continuous improvement\, where teams regularly revisit and refine how they use new tools like AI to meet evolving goals.\nIdentify common obstacles—such as resistance to change\, lack of training\, or unclear processes—and explore strategies for breaking down these barriers to help your team fully embrace new technologies.\n\nSpeaker: Joanna Pineda from Matrix \n\nPanel Discussion with the instructors: (3:45pm – 4:45pm)  \n \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Empowering Change. \n 
URL:https://usteducation.org/event/spring-symposium-in-person-registration-2/
LOCATION:Higher Logic\, 4501 Fairfax Dr 2nd Floor\, Arlington\, VA\, 22203\, United States
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/01/DC-2-1.png
ORGANIZER;CN="Cameron Aubuchon":MAILTO:cameron@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250305T130000
DTEND;TZID=America/New_York:20250305T140000
DTSTAMP:20260403T155225
CREATED:20250114T140212Z
LAST-MODIFIED:20250306T145332Z
UID:10000666-1741179600-1741183200@usteducation.org
SUMMARY:Master Employee Onboarding with Thoughtful IT: Top 7 Tips
DESCRIPTION:COURSE DESCRIPTION: \nOne of the quickest ways to tarnish a new employee’s perception of your association is to throw them into a sloppy technology setup. \nAfter providing IT support to associations for 33 years we’ve become intimately familiar with employee on-boarding—and how technology will make or break the experience. As top talent becomes more and more difficult to attract and retain\, mastering this process becomes mission-critical. \nTo help give your new hires an overwhelmingly positive start to their tenure we’ve compiled the most important lessons we’ve learned from our experience. \n  \nLEARNING OBJECTIVES: \nIT’s critical role in a positive on-boarding experience \nBest practices to maximize productivity\, engagement\, and security \nEquipment recommendations to empower hybrid and remote workers \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/master-employee-onboarding-with-thoughtful-it-top-7-tips/
LOCATION:zoom.us/j/95603236537
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management,Hiring/Retention/HR,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/Chris24.png
ORGANIZER;CN="Heinan Landa":MAILTO:hlanda@optimalnetworks.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250305T110000
DTEND;TZID=America/New_York:20250305T120000
DTSTAMP:20260403T155225
CREATED:20241206T201940Z
LAST-MODIFIED:20250306T131046Z
UID:10000653-1741172400-1741176000@usteducation.org
SUMMARY:Psychological Safety: The Key to Individual\, Team\, and Organizational Success
DESCRIPTION:Course Description:  \nDiscover how fostering psychological safety can unlock individual potential\, strengthen team dynamics\, and propel organizational success. Led by Don Rheem\, acclaimed author\, TEDx speaker\, and Founder of CultureID\, this session highlights how creating a culture of trust and openness drives measurable business outcomes\, including higher engagement\, increased innovation\, and lower turnover. Rooted in neuroscience and validated by global data\, this session equips leaders with actionable strategies to transform workplace culture into a thriving\, high-performing environment where employees feel empowered to take risks\, collaborate\, and exceed expectations. \n  \nLearning Objectives: \nDrive Measurable Business Outcomes: Discover how psychological safety translates into higher engagement\, increased innovation\, and improved retention. \nUnderstand the Science of Thriving Teams: Learn how neuroscience-backed principles underpin trust and collaboration in high-performing teams. \nAddress Barriers to Engagement: Identify common challenges to psychological safety and gain practical tools to overcome them effectively. \nEnhance Leadership Impact: Develop communication and feedback techniques to inspire trust\, build team alignment\, and foster creativity. \nTurn Insights into Action: Leave with actionable strategies to embed psychological safety into your culture\, driving long-term organizational success. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/psychological-safety-the-key-to-individual-team-and-organizational-success/
LOCATION:zoom.us/j/99598798336
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/12/Don25.png
ORGANIZER;CN="Don Rheem":MAILTO:don@cultureid.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250226T130000
DTEND;TZID=America/New_York:20250226T140000
DTSTAMP:20260403T155225
CREATED:20250122T124145Z
LAST-MODIFIED:20250227T122647Z
UID:10000670-1740574800-1740578400@usteducation.org
SUMMARY:Unlock the Power of Marketing AI
DESCRIPTION:COURSE DESCRIPTION: \nDiscover how marketing AI tools can transform your organization’s marketing and communications strategies and workflows. This session will introduce practical AI solutions you can start using immediately\, with a focus on tools designed to streamline marketing processes and drive efficiency. \n  \nLEARNING OBJECTIVES: \nEvaluate affordable AI tools to boost your marketing strategy today. \nImplement AI to streamline workflows and save time. \nDesign and execute simple steps to begin AI and automation experiments. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n  \n 
URL:https://usteducation.org/event/unlock-the-power-of-marketing-ai/
LOCATION:zoom.us/j/93192494240
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/01/Erica25.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250225T110000
DTEND;TZID=America/New_York:20250225T120000
DTSTAMP:20260403T155225
CREATED:20241206T203336Z
LAST-MODIFIED:20250226T125751Z
UID:10000654-1740481200-1740484800@usteducation.org
SUMMARY:Identity-Driven Leadership: Harnessing Self-Identity for Effective Influence
DESCRIPTION:Course Description:  \nDiscover how aligning your leadership style with your core identity can transform your ability to inspire and influence others. In this webinar\, we’ll explore the power of authenticity in leadership\, highlighting how self-awareness and values-based actions build trust and foster stronger team connections. Learn to identify the key elements of your leadership identity and uncover practical strategies for leading with consistency and transparency. Walk away with actionable insights to immediately enhance your authenticity and impact as a leader. \n  \nLearning Objectives: \nAnalyze the Impact of Self-Identity on Leadership Success: Explore how a leader’s authentic alignment with their values and strengths influences their effectiveness and team trust. \nExplain the Importance of Authenticity: Learn why authentic leadership builds stronger relationships and enhances influence within an organization. \nIdentify Key Components of a Leadership Identity: Identify the core elements—values\, strengths\, and pivotal life experiences—that shape a leader’s unique style. \nApply Practical Techniques for Authentic Influence: Gain actionable insights on how to communicate transparently and lead with consistency to inspire and motivate teams. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n  \n 
URL:https://usteducation.org/event/identity-driven-leadership-harnessing-self-identity-for-effective-influence/
LOCATION:zoom.us/j/97928499404
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/12/Austin25.png
ORGANIZER;CN="Austin Campbell":MAILTO:austin@austin-campbell.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250220T130000
DTEND;TZID=America/New_York:20250220T140000
DTSTAMP:20260403T155225
CREATED:20250120T191420Z
LAST-MODIFIED:20250221T151453Z
UID:10000669-1740056400-1740060000@usteducation.org
SUMMARY:AI Tools To Level Up Your Membership Marketing
DESCRIPTION:COURSE DESCRIPTION: \nAre you a leader spearheading digital innovation in your organization? Whether you’re just beginning your journey into AI or seeking to deepen your expertise\, this webinar is designed to help you unlock the transformative power of AI in marketing. \nExplore a carefully selected suite of intuitive AI tools tailored to tackle the unique challenges of modern marketing. Discover how these cutting-edge solutions can revolutionize your marketing\, membership\, and communication strategies\, enabling you to connect effectively with diverse audiences across multiple platforms. \n  \nLEARNING OBJECTIVES: \nAnalyze powerful AI tools designed for modern marketing challenges. \nApply automation techniques to streamline marketing workflows and increase efficiency. \nEvaluate strategies to enhance personalization and engagement across platforms. \nImplement AI-driven solutions to optimize advertising performance and ROI. \nDevelop actionable techniques to elevate communications and connect with diverse audiences. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/ai-tools-to-level-up-your-membership-marketing/
LOCATION:zoom.us/j/95987042112
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/01/Eric24-1.png
ORGANIZER;CN="Eric McDonald":MAILTO:eric.mcdonald@rasa.io
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250220T110000
DTEND;TZID=America/New_York:20250220T120000
DTSTAMP:20260403T155225
CREATED:20250217T154827Z
LAST-MODIFIED:20250218T173640Z
UID:10000674-1740049200-1740052800@usteducation.org
SUMMARY:Executive Orders\, Federal Funding\, DEI\, and Compliance: How Associations Can Prepare
DESCRIPTION:COURSE DESCRIPTION: \nIt seems like every time we turn around\, there’s another Executive Order shaking things up. From changes impacting federal funding and employment policies to new directives on diversity\, equity\, and inclusion (DEI)\, associations must stay vigilant to understand the implications. These orders can affect everything from your hiring practices to grant eligibility\, member engagement\, and advocacy efforts. \nHow can your organization stay ahead of these changes? What steps should you take to ensure compliance while continuing to serve your members AND stay true to your mission? \nJoin us for an insightful panel discussion led by Matrix Group CEO Joanna Pineda\, featuring Jeff Tenenbaum\, Managing Partner at Tenenbaum Law Group\, and experienced association executives. Together\, we’ll explore the implications of these Executive Orders and provide practical guidance to help your association navigate this evolving landscape. \n  \nLEARNING OBJECTIVES: \nExplain the latest Executive Orders and their impact on associations\, including DEI programs\, employment policies\, and federal funding requirements.  \n \nEvaluate your association’s policies and programs to identify areas of potential legal\, financial\, or operational risk.  \n \nIdentify and implement actionable steps to update governance practices\, adjust policies\, and ensure compliance while maintaining your association’s mission and commitments.
URL:https://usteducation.org/event/executive-orders-funding-and-compliance-how-associations-can-prepare/
LOCATION:zoom.us/j/98624573262
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Pineda25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250213T130000
DTEND;TZID=America/New_York:20250213T140000
DTSTAMP:20260403T155225
CREATED:20241004T130425Z
LAST-MODIFIED:20250131T163910Z
UID:10000631-1739451600-1739455200@usteducation.org
SUMMARY:Unleash Your Personal Brand: Transform Your Personality Into a Competitive Edge
DESCRIPTION:COURSE DESCRIPTION: \nIn today’s highly competitive professional environment\, your personal brand is the key to standing out and creating lasting impact. This course will guide you through the process of identifying\, shaping\, and promoting your unique personal brand. By leveraging your authentic personality traits and core values\, you will learn how to differentiate yourself and create a powerful narrative that resonates with your audience—whether you’re looking to enhance your career\, build a business\, or expand your professional network. Through hands-on exercises and real-world examples\, you’ll discover how to turn your personality into a competitive advantage that drives both personal and professional success. \n  \nLEARNING OBJECTIVES: \nAnalyze and articulate core personality traits and values that form the foundation of your personal brand. \nCraft a compelling personal brand narrative that communicates your unique strengths\, passions\, and expertise to your target audience. \nLeverage social media and networking opportunities to promote and expand your personal brand presence effectively. \nDevelop strategies to align personal branding with career or business goals\, creating opportunities for growth and differentiation in a competitive market.
URL:https://usteducation.org/event/unleash-your-personal-brand-transform-your-personality-into-a-competitive-edge/
LOCATION:zoom.us/j/91524135723
CATEGORIES:Business Strategy,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/Kate24-4.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250212T110000
DTEND;TZID=America/New_York:20250212T120000
DTSTAMP:20260403T155225
CREATED:20241108T202810Z
LAST-MODIFIED:20250213T115848Z
UID:10000645-1739358000-1739361600@usteducation.org
SUMMARY:The Keys to Marketing Across Generations in 2025
DESCRIPTION:COURSE DESCRIPTION: \nJoin us for a session with a Gen-Xer and a Millennial who’ve cracked the code to cross-generational marketing to drive demand. Discover how tech adoption timing influences everything from trust to buying cycles\, and learn about the different ways generations approach content consumption and purchasing decisions. We’ll also explore self-education styles and the psychology behind it all. \nLEARNING OBJECTIVES: \nIdentify the most effective content formats for engaging different generations. \nAnalyze the evolution of the marketing and sales journey for your target audience. \nExplain the critical role of trust in marketing and technology across generations. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/the-keys-to-marketing-across-generations-in-2025/
LOCATION:zoom.us/j/92948875643
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/11/KateSamMary24-2.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250206T130000
DTEND;TZID=America/New_York:20250206T140000
DTSTAMP:20260403T155225
CREATED:20241206T210920Z
LAST-MODIFIED:20250207T211704Z
UID:10000655-1738846800-1738850400@usteducation.org
SUMMARY:Microsoft VS Google Workspace: Choosing the Right Platform
DESCRIPTION:Course Description:  \nEvery nonprofit organization must have IT tools and a platform\, so it’s great that Google offers its Workspace suite at a discount to nonprofit organizations. Many new nonprofits use these tools to start up their organization. For small\, young\, and growing nonprofit organizations\, and nonprofits in the education field\, this inexpensive suite of essential IT tools is becoming a popular standard. \nOf course\, there’s a competing service provider also offering a suite of cloud-based basic business productivity tools\, also at greatly reduced prices to qualified nonprofit organizations: Microsoft. \nWe are often asked to give our opinion over which platform our clients should use. The answer is not as simple as you might think. Learn the differences\, how to choose\, and when to contemplate changing platforms in this webinar with Community IT Innovators CEO Johan Hammerstrom. Johan has over 20 years of experience in nonprofit IT and has worked with hundreds of nonprofit clients as they make crucial decisions about IT platforms. Learn how to think about your IT management as a nonprofit leader. \n  \nLearning Objectives: \nIdentify factors to consider when slecting a nonprofit IT platform such as Microsoft or Google Workspace \nCompare the features and philosophy of each platform \nEvaluate the advantages and drawbacks of each platform \nDetermine whether and when it may be appropriate to switch between platforms \nExplain why IT is such an essential management task for nonprofit leaders \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/microsoft-vs-google-workspace-choosing-the-right-platform/
LOCATION:zoom.us/j/92111348025
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/12/JohanSteve25.png
ORGANIZER;CN="Johan Hammerstrom":MAILTO:jhammerstrom@communityit.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250204T130000
DTEND;TZID=America/New_York:20250204T133000
DTSTAMP:20260403T155225
CREATED:20241213T183204Z
LAST-MODIFIED:20250205T154820Z
UID:10000657-1738674000-1738675800@usteducation.org
SUMMARY:How to Win: Be a Category of One (Leadership for SMBs and Entrepreneurs)
DESCRIPTION: \nCPE Eligible\nCAE Eligible\n  \n  \n  \nCourse Description:  \nPart II of a 2-part Leadership & Learning Webinar. \nElevate your organization with insights designed for SMB leaders\, executives\, managers\, and entrepreneurs. This session covers five essential areas to become a Category of One where you Win by not competing. Some of these principles you may already follow\, others may surprise you and may provide new insight. \nI. Work on Yourself – Prioritizing self-development enables you to inspire and drive change. \n\nII. Build Organizational Culture – Culture shapes employee interactions and productivity. Learn to align culture with your mission\, enhancing engagement and strategic focus. \n\nIII. Use Atomic Habits – Small improvements\, as outlined in Atomic Habits\, create lasting growth and organizational success. \n\nIV. Focus on a Niche – Stand out by targeting a specific market segment\, appealing to the emotional triggers of your audience. \n\nV. Create a Compelling Saga – Develop a narrative that aligns your team with your vision\, building motivation and unity. \nThis session offers real-world examples\, videos\, and interactive discussions. Discover strategies to position your organization as a “category of one” and unlock new leadership potential! \n  \nLearning Objectives: \nLearn about key leadership principles including: \n\nHow to Win by not competing \n\nPrioritizing your own professional development \n\nA framework for building organizational culture \n\nUnderstand how small daily improvements lead to exponential growth \n\nHow to define your niche focus \n\nWhy having a compelling saga is critical to effective leadership \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/how-to-win-be-a-category-of-one-leadership-for-smbs-and-entrepreneurs/
LOCATION:zoom.us/j/92895731818
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/12/Wade24-1.png
ORGANIZER;CN="Wade Tetsuka%2C CPA":MAILTO:wadetetsuka@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250204T110000
DTEND;TZID=America/New_York:20250204T120000
DTSTAMP:20260403T155225
CREATED:20250114T091940Z
LAST-MODIFIED:20250205T115444Z
UID:10000664-1738666800-1738670400@usteducation.org
SUMMARY:Authentic\, Trusted Content in an Era of Uncertainty
DESCRIPTION:Course Description:  \nIn an era of AI and unreliable news\, there’s an opportunity for associations and other organizations to step into the gap as trusted sources for content. In this webinar Jay will demonstrate the principles of this approach and will give examples of content that can be trusted. By tapping into a network of staff\, members\, clients\, and partners\, organizations can craft content in a variety of formats that is authentic and will serve to attract others. \n  \nLearning Objectives: \nExplain the need to create trusted content in today’s information landscape. \nAnalyze real-world examples to evaluate opportunities for developing authentic content within their organizations. \nIdentify ways to leverage the ecosystem of staff\, members\, clients\, and partners to generate trusted content. \nDescribe how authentic content can strengthen connections\, enhance education\, and increase member and attendee engagement. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/authentic-trusted-content-in-an-era-of-uncertainty/
LOCATION:zoom.us/j/95966648934
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/01/Sandra24-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250129T130000
DTEND;TZID=America/New_York:20250129T140000
DTSTAMP:20260403T155225
CREATED:20250107T224409Z
LAST-MODIFIED:20250131T163605Z
UID:10000663-1738155600-1738159200@usteducation.org
SUMMARY:Top 5 Credentialing Trends for Associations to Consider in 2025
DESCRIPTION:Course Description:  \nThe professional credentialing landscape is undergoing a radical transformation. Join us as we dive deep into the five most critical trends that will define professional certification in the coming year giving association leaders the strategic insights they need to stay ahead of the curve. In this interactive session\, we will start with our top five trends for 2025: \n1. AI – Artificial Intelligence’s revolutionary impact on certification processes especially as it relates to test development.\n2. DEI – The strategic importance of Diversity\, Equity\, and Inclusion in credentialing to ensure both fairness and relevance. \n3. Micro-Credentials – The emergence of micro-credentials and skills-based certifications are changing the way competency is viewed by the public. \n4. Digital Credentials – Digital credentialing\, badging\, and blockchain verification technologies to increase confidence in credentials and reduce fraud.\n5. Continuous Learning – Adaptive and continuous learning pathways are changing what it means to measure continued professional competence. \nDo you have thoughts and comments about these topics? Do you have more trends to add? We will tee up these topics for discussion by the group so that this session is as interactive and insightful as possible. If you are new to credentialing or are considering this as a new initiative for your organization\, please don’t hesitate to sign up. This will be your chance to get your questions answered and make new connections with your peers. We can’t wait to kick off the new year with this exciting session! \n  \nLearning Objectives: \nAnalyze the major trends in credentialing to evaluate their potential impact on associations in 2025. \n\nDevelop actionable strategies to design and implement a new credentialing program or improve an existing one. \n\nExamine emerging technologies to determine their influence on the management of credentialing programs. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n  \n 
URL:https://usteducation.org/event/top-5-credentialing-trends-for-associations-to-consider-in-2025/
LOCATION:zoom.us/j/97612184685
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/01/ChrisPam25.png
ORGANIZER;CN="Chris Capistran":MAILTO:chris.capistran@cobalt.net
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250129T110000
DTEND;TZID=America/New_York:20250129T120000
DTSTAMP:20260403T155225
CREATED:20240912T203650Z
LAST-MODIFIED:20250130T124329Z
UID:10000619-1738148400-1738152000@usteducation.org
SUMMARY:Understanding Standard Monthly Financial Statements
DESCRIPTION:COURSE DESCRIPTION: \nIt’s not uncommon for an Executive Director to receive a set of monthly financial statements from their Finance team as a check-the-box monthly procedure. Financial statements can contain a lot of information\, and unless you have experience in reading\, understanding\, and analyzing them\, the information presented can appear as if it’s presented in another language. \nJoin us to break down a standard set of monthly financial statements you should be receiving from your Finance team and what you should be looking for. We’ll break down the financial statements into “human speak” and equip you with more knowledge so that you can properly interact with your financial statements – and hopefully your Finance team – going forward. \n  \nLEARNING OBJECTIVES: \nInterpret your monthly Statement of Financial Position and Statement of Activities. \nAnalyze key trends in your monthly financial statements to identify significant patterns. \nFormulate insightful questions to ask your Finance team after reviewing your monthly financial statements. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n 
URL:https://usteducation.org/event/understanding-standard-monthly-financial-statements/
CATEGORIES:Accounting,ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/Yevgeniy24.png
ORGANIZER;CN="Yevgeniy Sukhenko":MAILTO:ysukhenko@grfcpa.com
LOCATION:https://usteducation.org/event/understanding-standard-monthly-financial-statements/
END:VEVENT
END:VCALENDAR