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DTSTART;TZID=America/New_York:20211214T130000
DTEND;TZID=America/New_York:20211214T143000
DTSTAMP:20260513T192608
CREATED:20220328T190307Z
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UID:10000039-1639486800-1639492200@usteducation.org
SUMMARY:Year-end Close Checklist: Closing Out Your Fiscal Year Effectively
DESCRIPTION:Do you need a refresher on how to prepare your nonprofit / association for year-end?  It may surprise you to know that the key to a seamless accounting year-end close is monthly cadence.  But what are all the pieces required to organize your accounting?  Join The McKelvey Group’s webinar as we review our methodology for closing the fiscal year for nonprofits.  We will cover items in our Year-End Close Checklist and share our best practices for ensuring a smooth tax filing for your nonprofit / association. \n\n\nLEARNING OBJECTIVES \n\n\n\nLearn all the items necessary to successfully close the fiscal year\nGain helpful suggestions on how to prepare a budget for the following year\nKnow what to provide the tax preparer for the 990 tax filing\nUnderstand the importance of contribution receipts and system backups
URL:https://usteducation.org/event/year-end-close-checklist-closing-out-your-fiscal-year-effectively/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
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DTSTART;TZID=America/New_York:20211215T130000
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CREATED:20220328T190108Z
LAST-MODIFIED:20220831T183911Z
UID:10000022-1639573200-1639578600@usteducation.org
SUMMARY:W222: Stop Creeping Out Your Members: How to Connect in a New Age of Privacy Expectations (and Worthless Open Rates)
DESCRIPTION:Perceptions around digital privacy have evolved\, and consumers are responding; already\, 96 percent of U.S. users are opting out of Apple’s permission-to-track option. Across industries and especially in member-based organizations\, consumers want (deserve!) a more human\, personal experience with their intentional input.\nUntil recently\, messaging has been based mostly on what consumers do (their behaviors\, purchases and internet browsing)\, gathered through 1st\, 2nd and 3rd party data sources. From there\, a lot of guesswork happens: if they’re at this stage in their career\, they want this\, if they visited this web page\, they probably want that. This segmentation is an estimation at best and makes your organization seem like a Peeping Tom at worst.\nInstead of following your members\, tracking what they do and then guessing what they want\, what if you just asked them in real time and acted on it? That’s what American Academy of Pediatrics (AAP) did to better engage their members\, and it laid the groundwork for a whole new engagement strategy. Within just a few months\, the AAP put together multiple campaigns that increased recruitment numbers\, gathered valuable information\, and inspired a list of future campaigns to further strengthen their member interactions and communications.\nJoin us to explore how member attitudes\, needs and wants are changing… and why your email open rate metric can be tossed in the trash for more meaningful measures of engagement.\n \nLEARNING OBJECTIVES\n\n\n Explore how changes in perception of privacy are affecting associations.\n Learn why zero-party data is becoming more important than other data sources in engaging individuals throughout the member lifecycle.\n Analyze how your organization’s communications strategy can be reshaped to align with changes in members’ perception of privacy and communication preferences.\n\n\n 
URL:https://usteducation.org/event/w222-stop-creeping-out-your-members-how-to-connect-in-a-new-age-of-privacy-expectations-and-worthless-open-rates/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
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