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DTSTART;TZID=America/New_York:20220315T110000
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UID:10000092-1647342000-1647347400@usteducation.org
SUMMARY:Buyer's Journey Stages: Understanding Each Step of The Journey
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nYour marketing team constantly talks about the buyer’s journey. You’ve heard of the term – after all\, you’re a “buyer” yourself and you understand the typical decision-making process. But what are they really trying to define? And more importantly\, how does it generate growth in the form of new membership? Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey\, how it is built and how it delivers results. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nUnderstand the basic constructs and purpose the buyer’s journey serves\nIdentify and understand the building blocks required to build a journey\nUnderstand how digital assets and data support strategy and development of the buyer’s journey
URL:https://usteducation.org/event/buyers-journey-stages-understanding-each-step-of-the-journey/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/03/Maneesha-.png
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DTSTART;TZID=America/New_York:20220316T110000
DTEND;TZID=America/New_York:20220316T123000
DTSTAMP:20260513T230640
CREATED:20220523T030716Z
LAST-MODIFIED:20240531T213344Z
UID:10000094-1647428400-1647433800@usteducation.org
SUMMARY:How to write an RFP Request for Proposal
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nWhat Criteria Should Every Merchant Services RFP Contain and Why Does it Matter? \nYour credit card processing fees are a top ten-line item in your General Ledger. When releasing an RFP to evaluate new merchant service providers\, knowing how the credit card industry works is crucial. Your fiduciary obligation and reputation are on the line. With compliance standards to meet\, and risks to mitigate\, there is much to understand. We will demystify the credit card processing flow\, players\, terminology\, and musts to consider. You will leave feeling prepared to write your RFP and EVALUATE your perspective merchant service providers based on the criteria most important for your organization. We will evaluate how to identify the gaps in your current payments ecosystem and supply you with the questions to ask to reduce these issues in your future state. \n1. Knowing What You Don’t Know \n2. Terminology of the Industry and the Flow of Payments \n3. Capturing Your Current State Through GAP Analysis \n4. Risk Mitigation (PCI Compliance\, Fraud) \n5. How to Compare Pricing and Find Hidden Fees \n6. Putting it All Together: Writing the RFP with Your Future State in Mind \n\n\n\n\nLEARNING OBJECTIVES\n\n\nTo give your organization a higher level of understanding of payment processing and equip you to make the most educated/informed decision on your payment processor/merchant services selection.\nTo provide you with important recommendations that will assist your progress in creating an omnichannel payments ecosystem.\nTo create a working framework that your Association can use to effectively evaluate future Processors while taking into consideration your current business process.
URL:https://usteducation.org/event/how-to-write-an-rfp-request-for-proposal/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Finance,Finance,Payments/PCI Compliance,Payments/PCI Compliance
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Eli-websiteemail-Graphics-1200X600-px-13.png
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DTSTART;TZID=America/New_York:20220317T110000
DTEND;TZID=America/New_York:20220317T123000
DTSTAMP:20260513T230640
CREATED:20220523T024606Z
LAST-MODIFIED:20231013T170032Z
UID:10000093-1647514800-1647520200@usteducation.org
SUMMARY:How to Increase Newsletter Engagement | Top Strategies
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nMany organizations still struggle with email newsletter marketing. They don’t want to send information that is out-of-date and irrelevant but lag behind in keeping their emails current. Email newsletters are a great way to share industry news with your members\, but a lot has changed in the world of email. Join us and learn how to use email newsletter marketing to engage your members about current topics and industry trends\, newsletter best practices\, increasing engagement\, curating outside content and automation. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nIdentify ways to leverage new technologies to make your email newsletter more sophisticated.\nGet some useful ideas for maximizing your newsletter real estate.\nLearn how to leverage the fundamentals of email engagement for your newsletter.
URL:https://usteducation.org/event/how-to-increase-newsletter-engagement-top-strategies/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/02/Erica-1-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
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